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Category: Automotive

Retail News Asia is committed to providing both local and global retailers with the latest Auto and Car news throughout the Asian market. This on a daily base.

  • Suzuki Patents Reveal Radar-Based Anti-Collision System

    Suzuki Patents Reveal Radar-Based Anti-Collision System

    Suzuki may be the next two-wheeler manufacturer which is likely working on advanced rider assist systems (ARAS) which could be based on radar technology. Images filed in a recent patent in Japan indicates that Suzuki is looking to install radar reflectors at strategic points on their motorcycles to make them more visible to other vehicles – vehicles which already have collision sensors installed on them. Collision sensors and advanced driver assist systems (ADAS) are the latest technologies to have been introduced in building safer cars, warning drivers of potential collisions and even triggering evasive measures like braking and deceleration.

    Motorcycles, and indeed, any two-wheeler on the road isn’t always visible to other motorists, and being in the blind spot of a car driver is not always a good sensation, when you realise that the car may suddenly change lanes or brake without noticing a motorcycle in the vicinity. And if sensors can warn other motorists about the presence of a motorcycle, then it’s only good news, because it increases a motorcycle’s visibility on the road to other motorists. That is precisely what the new Suzuki patents seem to be doing. The radar reflectors in the patent images will work in tandem with advanced automobiles, like self-driven cars, who can sense the presence of a motorcycle. Now, these don’t seem to be designed to make the motorcycle brake or take any evasive action sensing a potential collision, but even if it’s just warning other cars of the motorcycle’s presence, it may seem like a good idea to have such technology installed.

    Radar-based safety technology isn’t all-new. Bosch has been known to be working on such ARAS for some time now, and motorcycle brands like KTM and BMW Motorrad have been testing such technology, and possibly radar-based motorcycle technology will debut sometime later this year, possibly at the EICMA show in Milan. While the Suzuki patents may not be hi-tech radar-based systems which trigger the motorcycle’s electronic safety systems, like braking, cruise control and deceleration, these do go a long way in making motorcycles more visible on the road. And that’s a better thing to have than relying entirely on the rider’s reflexes when a car does not sense the presence of a motorcycle in its vicinity.

    The radar reflectors seem to be still in concept stage, but the images seem to imply that these reflectors may be available as a bolt on system; so as more and more cars come equipped with advanced driver assist systems, it may be an easy retrofit, even on older or current motorcycles. And yes, these reflectors can be a good pre-emptive safety measure even for human error on the part of car drivers – who may be distracted by a passenger, or even a cellphone.

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  • Toyota To Use Maruti Suzuki’s Platforms To Develop New Models

    Toyota To Use Maruti Suzuki’s Platforms To Develop New Models

    Toyota Motor Corporation and Suzuki Motor Corporation have announced their agreement to begin considering concrete collaboration in new fields. The two Japanese companies have been considering the details of the collaboration since they signed an MOU for business partnership in February 2017. The companies have spelt out the broad areas of collaboration keeping different markets in mind. It was already known that the Maruti Suzuki Vitara Brezza and Baleno will be cross-badged and Toyota will retail them through their network after making minor design changes and in return, Maruti Suzuki will do the same with the Suzuki badged Corolla. The company has shared that Maruti Suzuki will also supply two compact vehicles which will be developed on Suzuki’s Global C and Heartec platforms which spawn the Ciaz and Ertiga, respectively.

    Though Toyota will be outsourcing the Ciaz and Ertiga along with the Vitara Brezza and Baleno for the African market, the company will be using Suzuki’s expertise and platforms to develop a similar but new C-segment MPV for the Indian market. This means that Toyota’s version of the Ertiga and Ciaz for our market won’t be limited to cross-badging, but could see some substantial modifications as well. Toyota will also start the production of its version of the Vitara Brezza in 2022 at its Karnataka plant while the Toyota badged Baleno will go on sale in 2019 itself.

    The Toyota-Suzuki pact, however, will go beyond sharing of vehicles and platforms. The company will supply hybrid electric vehicle (HEV) technologies to Maruti Suzuki through local procurement of HEV systems, engines and batteries. Toyota’s hybrid technology will hence be a replacement for the mild hybrid or SHVS technology which Maruti Suzuki has been using so far in the Ciaz and Ertiga along with introducing some plug-in hybrid models. Globally, Toyota will also supply Suzuki hybrid systems which will make way in its models worldwide.

  • Kia Partners With Amazon To Sell Charging Stations For Electric Vehicles

    Kia Partners With Amazon To Sell Charging Stations For Electric Vehicles

    Kia Motors America (KMA) in partnership with Amazon Home Services has announced a new program for its plug-in vehicle customers. The program will see Amazon sell and install electric vehicle charging stations at the customers house or office. The tie-up makes Kia, the second automaker after Tesla in America to offer the service online with the electric charging network. The manufacturer says the process of purchasing and installing a charging station will be as easy as buying other products on Amazon.

    Speaking about the new initiative, KMA – Car Planning and Telematics, Executive Director, Orth Hedrick said, “Home-charging can’t get any easier than this. Being able to order a Level 2 charger and installation through Amazon further demystifies and simplifies the experience for new Kia EV and PHEV owners. It’s just another example of how we’re constantly striving to provide the very best vehicles and customer experience.”

    Kia Motors has been actively working on improving its charging infrastructure in the US as it adds more electric cars to its portfolio. The company currently retails the Soul EV, Niro EV1, Niro PHEV and Optima PHEV, among other models in the country. Customers will find recommended Level 2 or 240-volt charging units selected by Kia on Amazon, along with information about home charging installation and customer reviews. The site also gives customers the cost for the installation and will schedule a licensed electrician for the same, if needed. The charging stations are backed by Amazon’s Happiness Guarantee plan. Kia’s vehicles in the US are offered with a 10 year/160,000 km warranty cover and roadside assistance.

    Kia and Amazon have set up a new ‘Charge my Kia’ portal for the sale of the electric charging stations. While buyers can purchase the Bosch 40-amp station that is available in partnership with the manufacturer, there are other charging stations available as well from companies like Chargepoint and Juicebox.

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  • Most Affordable Bugatti Launched

    Most Affordable Bugatti Launched

    If you thought this was a click-bait headline, we wouldn’t blame you for it. Bugatti and cheap or affordable rarely go together in a sentence and only even then, the figures resemble a small country’s GDP. This time, however, we actually mean it. Bugatti, the creator of hypercars like the Veyron and the Chiron, has launched its most affordable offering. This time though, it’s in the toy sector with its new Bugatti Baby II ride-on electric vehicle. Inspired from the Bugatti Baby I, the toy car can be driven by both kids and adults, and is priced at $34,000.

    The Bugatti Baby II is a modernised version of the half-scale Type 35 race car replica that the automaker’s founder Ettore Bugatti had built for his son nearly a century ago. While the original Baby I built between 1927 and 1936, was specifically for children, the Baby II is more accommodating and can be driven by adults too thanks to the larger proportions. The toy car gets an electric motor and with two power modes – child and adult. The child mode restricts the top speed to 20 kmph with power limited to 1.3 bhp, while the adult mode will let you top it out at 45 kmph. Much like the Chiron though, the Baby II also comes with a “speed key” that allows you to remove the limiter altogether unleashing all the 13 horses from the electric motor. The higher speed though, we reckon will come at the cost of battery life.

    The Bugatti standards of manufacturing apply to its most affordable offering as well. The cockpit is fitted with all plush materials including the aluminium dashboard, leather upholstered seat, an old-fashioned Type 35-style four-spoke steering wheel and a Bugatti instrument panel. You can also match the Baby II’s colour scheme with that of your Chiron, plus eight-spoke aluminum alloy wheels and fully functioning headlights can be added as optional extras. Definitely an upgrade over the toy cars sold at Hamleys.

    At $34,000, the Bugatti Baby II is not cheap. In fact, for those in the US, a couple of extra thousand dollars will get you a Tesla Model 3. But then again, this is for the ultra rich that may have a Veyron or a Chiron stacked up in a garage somewhere. The fact that only 500 of these will be made (just like the original), certainly makes them a lot more rare than we’d expect.

  • Suzuki Ertiga Black Edition Just Launched In The Philippines

    Suzuki Ertiga Black Edition Just Launched In The Philippines

    The Maruti Suzuki Ertiga was introduced in India last year and is sold in a number of markets including several South East Asian countries. The new generation model is being offered with several upgrades overseas and latest one is a new special edition model for Philippines. The Suzuki Ertiga Black Edition brings an all-black interior to the MPV without making any changes to the exterior of the vehicle, which can otherwise be seen on the special edition Ertiga GT set for debut later this month in Indonesia.

    Coming to the changes on the Suzuki Ertiga Black edition for Philippines, the model gets the all-black treatment in place of the beige themed cabin on the standard version. The automaker has also used darker wood trims on the dashboard to match the overall theme, while the plastics inside the cabin are black as well. The wood finished multi-function steering wheel continues to be on offer. The car continues to be offered as a seven-seater with the 2+3+3 layout. Internationally, the Ertiga misses out on the SmartPlay Studio infotainment system but does get a 10-inch touchscreen display with with Bluetooth, USB and AUX connectivity.

    Under the hood, the Philippines-spec Suzuki Ertiga draws powered from the 1.5-litre K-Series petrol engine tuned for 103 bhp, and is paired with a 5-speed manual and 4-speed automatic transmission. The engine is also offered in India alongside the 1.3-litre DDiS diesel motor with 89 on tap. That said, reports suggest that the Maruti Suzuki Ertiga for India is all set to get the new Suzuki-developed 1.5-litre diesel engine under the hood. The new motor will meet the stringent BS6 norms and will effectively replace the 1.3 Fiat-sourced mill across the Maruti Suzuki vehicle range. There are also reports of a more premium six-seater version coming later this year and could be sold exclusively via the Nexa outlets.

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  • BMW Blames Trade Headwinds with Emissions Tests

    BMW Blames Trade Headwinds with Emissions Tests

    Profits at German high-end carmaker BMW tumbled in 2018, the firm said Friday, with trade headwinds and tough new EU emissions tests’ drag on performance set to last into this year.

    “Challenges facing the entire sector are unlikely to diminish in the coming months,” chief executive Harald Krueger said in a statement. Net profit at BMW slumped 16.9 percent to 7.2 billion euros ($8.2 billion), the group said.

    The Munich-based firm pointed to “political uncertainty, a cooling global economy… rising production costs to meet regulatory requirements, exchange rate effects and rising raw materials prices” as weights on its earnings.

    Operating, or underlying, profits fell less sharply, shedding 7.9 percent to 9.1 billion euros. Revenues were less strongly affected, falling 0.8 percent to 97.5 billion. Other carmakers’ scramble to sell cars not certified under the so-called WLTP test cycle before its introduction in September led to “unexpectedly intense competition”, BMW said, penalising the group for its decision to adopt the new procedure early.

    Meanwhile the group’s bottom line also suffered as it was ordered to recall over a million diesel cars to replace faulty components. BMW boosted unit sales at its flagship brand slightly, to 2.1 million cars, but deliveries of Minis fell back 2.8 percent, to 361,500. Luxury subsidiary Rolls-Royce lifted shipments 22 percent, to 4,107. Looking to different world regions, sales in Europe were flat while the Americas and Asia recorded slight growth.

    “Volumes grew signficantly” in China as BMW ramped production of X3 SUVs locally, the group said.

    Bosses said they would offer shareholders their second-highest dividend payout ever, at 3.50 euros per share. Looking ahead to 2019, BMW expects a “slight increase” in unit sales, in part thanks to new models. Investors offered a mildly positive reaction to the news, with BMW stock gaining 1.1 percent to trade at 74.59 euros around 11:30 am in Frankfurt (1030 GMT).

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  • Audi Seeks Closer Ties To Porsche In Cost-Cutting Drive

    Audi Seeks Closer Ties To Porsche In Cost-Cutting Drive

    Audi will make greater use of vehicle platforms and technologies developed with Porsche and Volkswagen as it embarks on a 15 billion euro cost cutting and efficiency drive, Chief Executive Bram Schot said on Thursday. Audi, whose slogan is Vorsprung Durch Technik or Advantage Through Technology, was a key research hub within Volkswagen Group until its engineers were caught developing the engine software which masked excessive pollution levels.

    Now new Chief Executive Schot is tasked with overhauling Audi and refocusing research efforts after senior engineers were forced out by the dieselgate scandal, which has cost parent company Volkswagen more than 28 billion euros.

    “We are discussing what we do ourselves and where we share resources with other parts of Volkswagen. We ask ourselves: Do we need to do this in-house, is it standardised technology, and is it unique from the customer point of view,” Schot said.

    As part of group-wide savings efforts at Volkswagen, Audi has surrendered responsibility for developing driverless cars to engineers at VW in Hanover, Schot said, adding that Audi still retains responsibility for making semi-autonomous cars which still require drivers. Sources told Reuters in November that Audi may surrender its leadership in the area of developing self-driving cars as Volkswagen Group seeks to save costs. Further savings could come from deepening a research alliance with Porsche, another premium brand owned by parent company Volkswagen.

    “We can intensify our collaboration with Porsche,” Schot said. Porsche and Audi are already developing vehicle underpinnings for a premium electric sportscar, known as PPE. This vehicle platform will spawn a raft of premium electric cars, the company said.

    Audi will offer about 30 electric models by 2025, the company said. The customer response to these vehicles will help determine the scale of possible job cuts, the carmaker said. Audi workers have a job guarantee until 2025 but electric cars require fewer parts and fewer workers to assemble so Audi is working on a job cuts scheme which relies on voluntary redundancies through early retirement.

    The carmaker declined to provide a figure for possible headcount reductions citing ongoing negotiations with labour representatives at Audi.

    Audi, the premium brand owned by Volkswagen, said it expects to deliver an operating return on sales between 7 percent and 8.5 percent, below its long-term target, as costs for developing electric cars weigh on profits.

    Audi aims to deliver an operating return on sales of between 9 and 11 percent in the long term, the carmaker said on Thursday.

  • Citroen India To Unveil Its First Model Early April

    Citroen India To Unveil Its First Model Early April

    Retail News had exclusively confirmed that the C5 Aircross will be the French carmaker’s first model in the Indian market and will be locally assembled here using about 70 per cent of the local contents at Groupe PSA’s Hosur plant in Tamil Nadu. The Indian-spec Citroen C5 Aircross which made its first public appearance last year will be unveiled on April 3. It’s just been a few days that Citroen brand was affirmed by the PSA Groupe for India and the company has decided to showcase its first model.

    The Citroen C5 Aircross is also one of the design finalists for the prestigious World Car Of The Year (WCOTY) design award. It measures 4500 mm long and is underpinned by Groupe PSA’s EMP2 platform which will also spawn a plug-in Hybrid variant at a later date. Powering the Citroen C5 Aircross is a 2.0 litre diesel engine and a 1.2-litre petrol engine which are mated to an eight-speed auto transmission as standard. These drivetrains (engine + gearbox) are already being manufactured at the Hosur plant for exports. The cabin is equipped with an 8-inch touchscreen infotainment system along with a 12.3-inch TFT-digital instrument screen and gets 20 new age driver assistance features. The Citroen C5 Aircross, when launched, will compete with the Jeep Compass and Hyundai Tuscon in India.

    We also gave you a list of the models which Citroen may be considering for the Indian market. According to our sources in its European headquarters, Citroen is also evaluating the C3 Aircross as the second model for India which will likely be launched in FY2021 after its scheduled facelift. The facelifted Citroen C3 Aircross will also be assembled at the Hosur plant which Citroen has established along with the CK Birla Group under a 50:50 Joint venture. The French marque has invested ₹ 600 crore in the plant so far and has a manufacturing capacity to produce 200,000 powertrains and 300,000 transmissions.

    Further investments will be made to target manufacturing 50,000 units of passenger vehicles annually as the company is planning to launch its first model in India in 2021.

  • Elon Musk Says Tesla Likely To Come To India This Year

    Elon Musk Says Tesla Likely To Come To India This Year

    It was at the end of last year that Elon Musk told the world that India is on the company’s radar for introducing models from the Tesla brand. In fact, the company even slated India to be one of the countries where the Model 3 would be available for booking. Sadly though, Tesla has not yet come to India. It was in 2015 that PM Modi tweeted how he was impressed by the power wall technology of Tesla Motors which stores electricity in a battery for long term. Musk gave a presentation to PM Modi on the revolutionary technologies being developed by Tesla, which is likely to change the face of the motor industry and have wider implications on developing countries like India on renewable energy.

    We were quite certain that the electric carmaker would make it to India by 2017 and now those plans have been pushed forward. However, there’s no denying that the company wants to make an entry into the Indian market. A tweet from Elon Musk now suggests that he would love to bring Tesla to India this year. If not this then definitely in 2020. We had earlier reported that Musk is likely to come to India this year and it’s probably then that the plans will see fruition.

    While we can’t wait for Tesla to come to India, we certainly hope to hear a concrete plan from the company for India.

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  • Toyota To Increase Prices Of Its Cars From April

    Toyota To Increase Prices Of Its Cars From April

    Toyota Kirloskar Motors today announced that it will be hiking the prices of some of its models from April 1, 2019. The company said that till now it had been absorbing the additional costs through refinement in its production process, but the increase in the price of raw materials and the sky rocketing input costs has made it difficult for the company to contain the costs of its vehicles.

    N. Raja, Deputy Managing Director, Toyota Kirloskar Motor, said “Toyota Kirloskar Motor will increase the prices of some of its products effective 1st April 2019. We have been absorbing additional costs through a bouquet of cost reduction measures including refinement in production process. However, considering the trend of continuous increase, we are constrained to pass on a small portion to the customers. The company will continue its efforts to contain costs and offer the best value to our loyal customers.”

    The company has, however, not indicated the quantum hike of the increase in the costs of its cars and neither has it indicated on the models which are covered under this price hike.

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  • Ducati CEO Hints At Panigale V4 Streetfighter

    Ducati CEO Hints At Panigale V4 Streetfighter

    Is Ducati planning to introduce a naked version of the Panigale V4 superbike? That’s the question that’s been doing the rounds for some time now, especially after a custom-built naked Ducati Panigale V4 was unveiled by Italian design house Officine GP. That custom naked, called the V4 Penta, isn’t an official Ducati creation, but now Ducati Motor Holding’s CEO Claudio Domenicali himself has hinted that a production naked version of the Panigale V4 may indeed be in the works. Domenicali didn’t exactly spell out that a naked V4 is under production, but his cryptic remarks in an interview have led to speculation that a naked version of the Panigale V4 may indeed be in the making.

    In an interview with Swiss website Acid Moto, the Ducati CEO talked about future plans of the company, including plans of an electric model from Ducati. But Domenicali revealed little and denied reports that a supersport V4 was in the works. When asked about the possibility of a streetfighter-style model based on the Panigale V4 engine, instead of replying to the question, Domenicali replied with another question.

    “Do you think Ducati should produce such a bike?” he asked. When the interviewers replied in the affirmative, and said “yes” to that question, which led Domenicali to conclude that “It will therefore be made as soon as possible!” Now, this doesn’t necessarily confirm whether Ducati has plans to make the V4 streetfighter, or if it’s already under production. But his comments certainly are interesting, more so because just around a month ago, a custom stripped down V4 was unveiled by Officine GP. The V4 Penta as it’s called, was not a Ducati commissioned build, but it certainly gives Ducati the chance to gauge market reaction, and it seems a naked V4 could see production sooner than later.

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  • 2019 Ford Figo Facelift Launch Date Revealed

    2019 Ford Figo Facelift Launch Date Revealed

    The 2019 Ford Figo facelift is all set to go on sale in India on March 15, 2019. The car is set to receive an update over three years later and the facelifted Figo will come with a bunch of cosmetic changes, sharing most of its cues with the Aspire facelift, along with some new and updated features. In fact, a production-spec unit of the 2019 Ford Figo facelift has already been spotted testing in India. Furthermore, the updated Figo is also likely to come with powertrain options, which will also come from the updated Ford Aspire subcompact sedan.

    The revised engine options are likely to include the new 1.2-litre, three-cylinder petrol engine from the Dragon family that was first introduced with the Ford Freestyle. The motor is capable of producing 95 bhp and develops 120 Nm of peak torque while mated to a 5-speed manual gearbox. The 2019 Figo is also expected to get the bigger 1.5-litre three-cylinder unit that was introduced with the EcoSport facelift, which makes 123 bhp and 150 Nm of torque, with the new 6-speed torque converter.

    Of course, Ford will continue to offer the tried and tested 1.5-litre four-cylinder diesel engine, which continues to be the most popular choice among these models. The motor is tuned to churn out a maximum output of 99 bhp and 215 Nm of peak torque, and it comes paired with the same 5-speed manual gearbox as standard.

    Visually, the Figo facelift comes with a new honeycomb-pattern grille with chrome surrounds, the tweaked headlamps, with halogen units, and a new front bumper with the large end-to-end horns-like black element, with round foglamps and a wide airdam. The spy images also revealed that the car will come with new, sporty black alloy wheels, revised taillamps and similar black element as on the tailgate.

    The cabin design, on the other hand, is also likely to be identical to the new Aspire, but we do expect to see an all-black theme instead of the beige interior on the latter. Also, the car is likely to feature a new infotainment system, a floating unit that will support Ford’s in-car connectivity system SYNC3 in addition to Apple CarPlay and Android Auto. The car also comes with new air con vents along with illuminated USB sockets, auto climate control and a start-stop button.

  • 2019 Mercedes-AMG C43 Launch Details Out

    2019 Mercedes-AMG C43 Launch Details Out

    Mercedes-Benz kick started 2019 with the launch of the V-Class and back then it promised us that this year will be the year of a whole bunch of launches. Come March, we’ll see the company launch the AMG C43 Coupe and what a beautiful car it is. It was more than 2 years ago that the company launched the AMG C43 in India and it was in March 2018, that the company revealed the facelift of the car. Finally it’s all set to make its mark in the country and it’s a welcome addition to the AMG portfolio.

    In terms of design, the exterior of C43 4Matic is more expressive than some of its siblings in the C-Class range. New distinguishing features include the AMG radiator grille with twin louvre in matt iridium silver and the front apron. The side air curtains in the front apron, attachment on the cross fins plus the trim element on the front splitter are finished in silver chrome. At the rear, the two round twin tailpipe trim elements in high-gloss chrome gives a sporty look. The spoiler lip on the boot lid is painted in the vehicle color. The optional AMG styling package has a more expressive front splitter, with the standard-fit spoiler lip, broader side skirt inserts and flics in the rear bumper are finished in high-gloss black.

    On the inside, the upholstery is in Artico man-made leather or Dinamica microfibre in black with red top stitching. Matching the seat design, the door centre panels and dashboard are finished in Artico man-made leather with red top stitching. Aluminium sports pedals with black studs, trim elements in black piano lacquer with light longitudinal-grain aluminium, the black roof liner and the red seat belts create further sporty highlights. The fully digital instrument cluster with 12.3-inch screen diagonal comes with three AMG-specific display styles of ‘Classic’, ‘Sport’ and ‘Supersport’.

    The Mercedes-AMG C43 Coupe is powered by a 3.0-litre V6 engine that now delivers 385 bhp, about 23 bhp more than before. The AMG-tuned motor offers a peak torque of 520 Nm. The top speed is electronically limited to 250 kmph. The motor is mated to an AMG Speedshift TCT 9G transmission and is assisted by a rear-biased AMG Performance 4MATIC all-wheel drive.

    The Mercedes-AMG C43 Coupe will be priced at around ₹ 75 to ₹ 80 lakh and it’ll go up against the likes of the Audi S5 Coupe as it does not have a direct rival in the country yet.

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  • MG Motor India To Launch Its First Electric SUV In Phased Manner

    MG Motor India To Launch Its First Electric SUV In Phased Manner

    We already have told you that MG Motor will launch an all-electric SUV in India and according to the latest news reports the company is planning to launch the upcoming electric SUV in select cities to begin with. “We will be launching the pure electric SUV in the fourth quarter (October-December) this year. It will be launched in some select cities across the country,” said Gaurav Gupta, Chief Commercial Officer, MG Motor India to the reporters.

    The company will be launching two models in India- starting with the Hector SUV and then a fully electric SUV, over the next nine months and has plans to launch one model in India every year. The company further shared that its electric vehicles in the country would have over-the-air (OTA) technology and would go over 250 km in a single charge. However, he refrained to comment on the selected locations.

    OTA technology is still an alien concept in India and MG Motor will be the first to have it in their models. OTA technology allows the auto maker to update its operating system in the vehicle helping refresh the content including entertainment features. OTA is a standard for the transmission and reception of application-related information in a wireless communication system.

  • Tata Harrier Becomes The Official Partner For The IPL 2019

    Tata Harrier Becomes The Official Partner For The IPL 2019

    Tata Motors has announced the second year of association with Board of Control for Cricket in India (BCCI), as the new Tata Harrier becomes the official partner for the Indian Premier League a.k.a. IPL 2019. Last year it was the Tata Nexon subcompact SUV, in fact, last season, a special Tata Nexon SUV, which has been autographed by the captains of the 8 leading teams, was auctioned to create more awareness for cancer. As the Official Partner, Tata Motors will showcase the Harrier in the stadium, across all IPL matches, which begins on March 23, 2019.

    The Tata Harrier was launched in India, early this year in January 2019, and the SUV is based on the company’s new Omega Arc platform. The 5-seater premium compact SUV is priced in the range of ₹ 12.69 lakh to ₹ 16.25 lakh (ex-showroom, Delhi). Now, with its latest association with the IPL, Tata Motors hopes to give the Harrier the push that it needs to effectively target the market.

    Commenting on the continued association with the IPL, Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, said “After a successful association last year, it is only fitting for Tata Motors that our premium SUV, Harrier, should be the Official Partner of one of the biggest sporting events across the world. Born of legendary pedigree, the Harrier has received a phenomenal response from customers across India.” He further added, “We have elaborate plans to capture the audience’s attention in-stadia, on-air and across digital platforms, and hope to drive tremendous value from this association yet again.”

    Being the official partner for the IPL 2019, this season will host the Harrier Super Striker Awards as well. So, the best striker of the match stands a chance to win the Harrier Super Striker Trophy along with a prize of ₹ 1 lakh. Furthermore, the batsman with the highest strike-rate in the tournament will win a Tata Harrier SUV. In addition to these, Tata Motors is also offering a prize of ₹ 1 lakh to anyone who takes a single-handed catch in a match stands.

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