Retail News CRM

Category: Fashion

Retail News Asia is committed to providing both local and global retailers with the latest Fashion news throughout the Asian market. This on a daily base.

  • Allbirds completes US$100 million funding round, eyes new product categories

    Allbirds completes US$100 million funding round, eyes new product categories

    Woolworths has stared down a client watchdog appeal over disposable cutlery it branded as “compostable” and “biodegradable”.

    The grocery store large stocked disposable cutlery, plates, and bowls beneath its inexperienced “Select Eco” model between 2014 and 2017.

    The Australian Competition and Consumer Commission took the shop to the courtroom, arguing the typical Aussie shopper would consider the merchandise would biodegrade and compost when positioned within the family compost or common landfill, and that this was deceptive.

    But Justice Debra Mortimer knocked again the watchdog in 2019, discovering it was true that the merchandise might biodegrade in landfill or be changed into compost. The ACCC appealed the choice on the idea the packaging successfully made a promise about what would occur to the merchandise sooner or later.

    On Tuesday, it misplaced once more when Federal Court Justices Lindsay Foster, Michael Wigney, and Darren Jackson dominated in favor of Woolworths.

    Justice Mortimer discovered the merchandise might in truth flip into “useful compost” in a matter of months moderately than years, with some variability.

    But she agreed with the ACCC that on the time Woolworths offered the product within the packaging, it didn’t have any grounds for understanding if it was true.

    The ACCC argued this meant the conduct was deceptive even when it was the case the merchandise have been compostable and biodegradable.

    But the appeal judges disagreed, agreeing with Woolworths that representations are “either true or false” regardless of the frame of mind.

    The judges additionally discovered Justice Mortimer was proper to conclude the one representations made in regards to the merchandise have been that they have been biodegradable and compostable.

    “The representations here did not speak to the future at all,” the judges wrote.

    Woolworths didn’t counsel any time-frame by which the merchandise would biodegrade or compost, they mentioned.

    “In particular, Woolworths did not represent that the products would biodegrade or compost within a reasonable time in the conditions posited by the ACCC.”

    “In any event, even if Woolworths did make representations to that effect, they were true.”

  • Esprit reports US$503 million loss as Covid-19 interrupts reform plan

    Esprit reports US$503 million loss as Covid-19 interrupts reform plan

    Esprit has been facing difficult times much before the pandemic started owing to enfeebled sales and has now warned shareholders that it will be posting a loss of US $ 503.2 million in its annual report slated to release late next month.

    The European entities of the retailer are already under statutory administration and its shares were trading for as low as 12 cents in Hong Kong.

    Many analysts and investors believe the company has no reason left to continue trading.

    COVID-19 has had a significant impact on sales resulting in a 24 percent decline in revenue to US $ 1.277 billion from US $ 1.66 billion last year.

    The company also reported expenditure of US $ 310 million on trademarks, provisions for store closures, severance payments, property and plant and equipment.

    Apart from this, the management has also been seeing tough times with Karen Lo, part of the founder’s family, calling for the removal of CEO Anders Christian Kristansen and CFO Dr. Johannes Georg Schmidt-Schultes from the board in a special meeting of the shareholder in July.

    Earlier in July, Esprit said it would let go of 1,100 employees, mo

  • Celine pop up store in Shanghai at Plaza 66

    Celine pop up store in Shanghai at Plaza 66

    French luxury fashion brand CELINE has opened a new concept pop-up store in Shanghai at thePlaza 66 Mall. The store which has been entirely designed by Creative Director, Hedi Slimane, features women’s footwear, handbags and other leather accessories.

    There is also a selection of Celine’s fragrances. Even the furniture was personally designed by Hedi Slimane. CELINE is fully owned by LVMH, which is also the owner of Plaza 66 Mall, one of the most prestigious in China.

    CELINE new pop-up store in Shanghai at Plaza 66 Mall

     

    Lees ook:

    Lees ook:

  • Vivid pop up for Moncler opens in Macau’s Galaxy mall

    Vivid pop up for Moncler opens in Macau’s Galaxy mall

    Just in time for the fall fashion season, The Promenade Shops at Galaxy Macau™ is pleased to announce the arrival of Moncler Genius Galaxy Macau Pop-Up. From now till 17 October at the Pearl Lobby, the exclusive Pop-Up will catch the debut of the first-in-Macau launch of Moncler Palm Angels – communicate with the other five Moncler Genius collections which were presented in Milan Fashion Week in February. The Pop-up will also feature the exclusive Moncler’s highly anticipated The Yellow collection.

    Moncler Genius Galaxy Macau Pop-Up redefines the concept of temporary space and reserve an unprecedented Moncler experience for the guests, re-writing the rules of the single-brand which becomes a specialty store. Designed with an all-round curatorial approach, the Pop-up is designed as interactive spaces animated by special activities to establish a close and comprehensive connection with the metropolitan context. The space features mirror stainless steel for the walls, and yellow neon light for the ceilings or the interiors. Viewing from the top of the space, the structure perfectly delineates the Moncler Genius Building with the numbers marking 1 to 8.

    “We are thrilled to host the latest collection of one of the most fashion-forward projects,” said Hazel Wong, Senior Vice President of Retail for Galaxy Macau. “The Moncler Genius Galaxy Macau Pop-Up represents an opportunity for sophisticated shoppers to experience exciting collaborations between an iconic brand and some of the fashion world’s most creative talents, with a combination of aesthetic and technical innovations. In addition to traditional luxury fashion, our shoppers can always find constant freshness, new trends with exclusive, first-in-Macau offerings at The Promenade Shops.”

    “Today’s world has changed enormously,” said Remo Ruffini, Chairman, and CEO of Moncler. “Communication has been totally revolutionized. The consumer wants to see something new every day and expects new shapes and languages to interact with a brand. Moncler Genius represents the way in which the brand projects into the future. A future that starts now”.

    Moncler Palm Angels is the eighth collaboration under the Moncler Genius project, a hub where exceptional creative talents work together to cultivate fresh new visions of the Moncler identity. Announced during Milan Fashion Week in February, Moncler Genius pursues a vision of “One House, Different Voices”. Each Moncler Genius project focuses on the classic Moncler down jacket, approaching the duvet experimentally while keeping function at the core of exploration. As a result, the creative soul of each project morphs with the Moncler soul for a new identity that is truly authentic.

    Moncler Artistic Director Francesco Ragazzi is also Palm Angels’ Designer. Milan-born Francesco Ragazzi started Palm Angels in 2011 as photographic documentation of skater culture in Los Angeles, Ragazzi later evolved the concept into a clot-ing line in 2015. For Moncler Palm Angels, Ragazzi turns his photographer’s eye toward imbuing Moncler’s trademark sportswear and down jackets with key elements of authentic skater subculture. Ragazzi will present and celebrate the exclusive launch of Moncler Palm Angels at Moncler Genius Galaxy Macau Pop-up on 6 Oct.

    Guests visiting the Moncler Genius Galaxy Macau Pop-Up with 6 out of the 8 Moncler Genius collections including 2 Moncler 1952, 4 Moncler Simone Rocha, 5 Moncler Craig Green, 6 Moncler Noir Kei Ninomiya and 7 Moncler Fragment Hiroshi Fujiwara and 8 Moncler Palm Angels, will also be able to explore The Yellow collection exclusively available at the pop-up. It is based on one-shot products and limited-edition cult items distinguished by yellow and black which define the communication of Moncler Genius. Items include T-shirts, knitwear caps, belt bags, feather down gilets, and more.

    Starting this season and continuing through the winter, shoppers are the first to see new stores, products, and café society destinations that have recently arrived to The Promenade Shops and are one-of-a-kind in Macau. They are the first to hear about the exclusive new brands and
    collections coming soon to The Promenade Shops. They are also the first to experience branded pop-up shops.

    Lees ook:

    Lees ook:

    Lees ook:

  • Armani Box on Air Sanya pop up lets customers make their own movies

    Armani Box on Air Sanya pop up lets customers make their own movies

    International actress, Zhang Jing Chu, was invited to celebrate the opening of the Armani Box – Giorgio Armani’s traveling pop-up store – at an exclusive event held on the 11 May in Sanya, on China’s Hainan Island.

    Within the Sanya International Duty-Free Shopping Complex, the pop-up serves to highlight the brand’s makeup universe and beauty expertise to shoppers from all around the world.

    “With its hot red walls and black lighting fixtures, Armani box is full of surprises,” says Armani.

    “Uri, a giant red gorilla, welcomes visitors as they enter the store: created by Italian artist Marcantonio Raimondi Malerba, the full-sized gorilla is a replica of one that resides in Giorgio Armani’s home in Milan.”

    Armani describes the pop-up concept as a ‘sensorial and playful immersion’ in Giorgio Armani Beauty’s universe. It also features a photo booth.

    “With its hot red walls and black lighting fixtures, Armani box is full of surprises,” says Armani.

    “Visitors will indulge in a unique experience, as they will be able to book a private consultation with one of the eight top selected Armani Face Designers in Asia,” adds Armani.

    Travelers will be given the chance to try the Armani Glow complexion range – including the top-selling Power Fabric foundation; experience the full Armani lip range, including the Lip Maestro products and the latest Ecstasy Shine line. They will also have the chance to personalize their makeup products with an engraving.

    Lees ook:

  • Hong Kong investor eyes Clarks stake

    Hong Kong investor eyes Clarks stake

    Clarks has reportedly seen a Hong Kong-based investor join the list of bidders interested in a majority stake in the retailer, as it seeks to refinance amid the Covid-19 pandemic.

    Private equity firm Lion Rock is one of two remaining bidders for the 195-year-old footwear retailer. If the deal goes ahead, it could end two centuries of majority family ownership at Clarks. Discussions about a deal are expected to conclude in the next month and are said to include a rival bid from Alteri Investors.

    Moreover, the Clark family is likely to retain an equity stake in the business, which may be reduced to less than 50 percent – depending on the discussions.

    Clarks first revealed discussions about a share sale back in May, with around £100 million and £150 million likely to be injected into the business as part of any deal. The company’s chief executive Giorgio Presca said at the time that its new strategy ‘Made to Last’ will aim to transform it amid the pandemic.

    Clarks said at the time that the strategy will result in 900 job losses and 200 new roles. The retailer said it is “currently reviewing options to best position our business, our people and the Clarks brand for future long-term growth”. A string of accountancy firms is working on a restructuring of Clarks as it continues to struggle with trading amid the pandemic.

    The chain’s family shareholders have drafted in KPMG to advise them, while Deloitte has been hired by the management team. PwC had been appointed by a syndicate of the footwear chain’s lenders as they assess the Covid-19 impact on its prospects. Meanwhile, investment bank Rothschild is also advising the company.

    Clarks trades from about 345 stores in the UK, employing thousands of people, but has denied that it will be exploring a CVA. The retailer has furloughed thousands of its store staff under the Coronavirus Job Retention Scheme.

    Lees ook:

  • Mochi Shoes completes 20 years

    Mochi Shoes completes 20 years

    Awesomeness trends once again as Mochi, the stylish youthful Indian footwear and accessories brand, turns 20 this year. Since its debut in the year 2000, the brand has expanded its presence in 74 cities with 144 stores. The Big Birthday Bash of Mochi as it turns 20 begins with a pre-celebration of 14 days starting 26th Sept to 9th Oct, with 10th and 11th Oct being the two BIG BIRTHDAY DAYS! The brand is celebrating this milestone with special offers, lucky draw prizes, special surprises on the big days, lots of excitement via various gifts, engagement with its followers on its digital platforms.

    What began as the first store in the year 2000 on Commercial Street of Bangalore has now expanded rapidly over the years into a brand that is synonymous with vibrant, fresh designs, creativity, and spunk for young Indians. In the past two decades, Mochi has gained experience providing bright, vibrant stylish footwear trends to the youth and has guaranteed a unique strong identity in style. This brand provides a wide assortment of fashion footwear along with trendy handbags, belts, socks, wallets, and more

    Speaking on this special occasion, Alisha Malik, VP Marketing and Ecommerce, Metro Brands LTD, said, “Mochi, the young, vibrant, fun brand is turning 20 and that’s a milestone all of us are very excited about. It is a brand that is very special to all of us. This 16 day of birthday celebration will also bring a positive vibe to our customers in this current pandemic. It’s the Mochi spirit, after all ‘Awesome Never Stops’! We would like to thank all our customers, employees, partners, Karigars, who have been through this exciting journey with us and have helped us achieve this milestone.”.

    Leveraging its heritage, most of the products from Mochi Shoes are ‘Made in India’ with the skill and expertise of over 4000 local Karigars. The philosophy of durability, quality, and innovation has continued, and the brand now offers footwear styles for men, women, and children.

    Mochi is celebrating its 20 glorious years with a series of activities at the store as well as on e-commerce platforms such as – Spin a Wheel, wherein customers can win their offer, free shopping and much more and redeem. This is assured for anyone who spins. There is a Lucky draw at the end of the duration, wherein over 1000 prizes will be given out. Customers stand a chance to win Apple I-pads, Prime subscriptions, Echo, fire sticks, free shopping, and lots more. Customers can choose to shop either at the store or from their e-commerce site

    Lees ook:

    Lees ook:

    Lees ook:

  • Fosun finally completes acquiring fashion label Tom Tailor

    Fosun finally completes acquiring fashion label Tom Tailor

    Fosun International Limited (Stock Code: 00656.HK) today announces to acquire 100 percent of the shares in Tom Tailor GmbH, together with its subsidiary companies. This enables the fashion brand, with around 3,400 employees, to achieve long-term business development and sustainable growth through Fosun’s strategic empowerment and ecosystem.

    Fosun has always believed in the brand value of Tom Tailor since the beginning and has purchased the minority of brand shares of its listing company TOM TAILOR Holding SE as early as 2014. After years of investment and funding, Fosun finally acquired its controlling stake in 2019.

    “Since first becoming a shareholder in 2014, Fosun has been deeply committed to Tom Tailor – and has always believed in the brand and continued to invest in it, even in particularly challenging times for the entire Tom Tailor Group,” said Gernot Lenz, CEO of Tom Tailor GmbH. “The knowledge and experience we have gained together over the years make Fosun the ideal partner to take Tom Tailor GmbH to the next level once again, both during and after the coronavirus outbreak.”

    From now on, Tom Tailor GmbH is hoping for a stronger come back in the fashion market, being able to stay ahead in the competition with Fosun’s steady empowerment. Fosun Fashion Group (FFG), as an important industry sector within the Fosun ecosystem, is continually providing support through investments and aligning with management to ensure that capital and strategy are in place. Thanks to the continued financial support from Fosun, as well as new strategic measures with a clear focus, Tom Tailor GmbH is confident about its future in the industry, at the same time capable of contributing to the fashion ecosystem of Fosun.

    “Fosun is committed to making long-term strategic investments in companies that offer high-quality products and services to families around the world,” explained Xu Xiaoliang, Co-CEO of Fosun International. “As one of the largest fast-fashion brands in Germany, Tom Tailor GmbH has developed a firm market base and an extremely high level of brand recognition among consumers, as well as a fully developed supply chain and logistics system in German-speaking countries. We remain confident about this. We would like Tom Tailor GmbH to become an even more resilient and more fruitful partner for us.”

    Tom Tailor GmbH aims to overcome its current and future challenges and will be able to build on the growth recorded in 2019. With financing secured for all areas of the Tom Tailor GmbH business until September 2024, the company can implement the numerous operational and strategic measures as planned. These measures will primarily address the following five aspects:

    • Improve products: Tom Tailor GmbH will invest in effectively improving the quality and appeal of its products.
    • Increase customer loyalty: Tom Tailor GmbH will introduce a variety of individual initiatives to significantly improve and maintain the loyalty of its customers in the long term.
    • Continue with targeted internationalization: Tom Tailor GmbH aims to continue its successful growth trajectory in several countries outside of its existing core markets, particularly in South-Eastern Europe.
    • Strengthen online business: Tom Tailor GmbH will selectively expand its digital sales channels and online presence for a significant growth online revenue.
    • Improve efficiency: Tom Tailor GmbH will cope with the effects of the COVID-19 pandemic by implementing a bold program to streamline processes along the company’s entire value chain.

    Despite all the challenges, Tom Tailor GmbH’s clear ownership structure and financing arrangements make it one of the few players in the fashion industry, resting on a very concrete foundation for further development. This stability does not only ensure a solid ground for upcoming improvements. It is also going to provide all of the company’s stakeholders – particularly its trading partners, suppliers, financing partners and, of course, its employees – with the reliability required to successfully develop the business going forward.

    Lees ook:

  • Hermes Japan opens a new store in Osaka

    Hermes Japan opens a new store in Osaka

    Luxury fashion house Hermes has opened a new store in Osaka, its fourth store in the city. Located at Parco shopping center, the new Hermes store spans two stories and occupies a 515sqm space.

    Designed by the Parisian architecture agency RDAI, the store facade features floor-to-ceiling undulating glass windows, creating a “water-like effect” on both floors. Meanwhile, the store interior is decorated with ropes hanging from the ceiling, showcasing traditional Japanese craftsmanship with the Kumihimo braiding technique.

    Hermes’ silk collections, including the new double-sized scarves, are displayed at the store’s center while ready-to-wear collections are presented at both sides of the store. Far end of the store is an “intimate salon”, featuring women’s accessories, including shoes, jewelry, and watches.

    The new Hermes Osaka store features a bar and a made-to-measure service on the upper floor.

    “Echoing the annual theme for 2020, Innovation in the Making, this new retail space mirrors Hermes’ tribute to the human hand and to the ingenuity of its artisans,” the company said in a statement.

    Lees ook:

  • Uniqlo launches initiative to recycle its products

    Uniqlo launches initiative to recycle its products

    Japanese apparel business Uniqlo has launched a recycling initiative aimed at reducing the footprint of its products being improperly disposed of.

    Called Re.Uniqlo, the program enables the business to recycle old clothes into new clothes, redistributing old clothes to people in need, and, in Japan only, recycling old clothes into fuel and materials.

    Goods to be recycled can be taken into Uniqlo stores and deposited within Re.Uniqlo boxes. All Uniqlo items are accepted, but the business asks that customers wash clothing beforehand and ensure there are no personal belongings included.

    “We collect second-hand Uniqlo clothes in stores for reuse and deliver them to people in need worldwide in the form of emergency clothing aid for refugee camps and disaster areas together with the United Nations Refugee Agency, NGOs and NPO,” Uniqlo said on its Re.Uniqulo website.

    “And recently, we have been actively recycling clothes into clothes, starting with our own products.”

    The business’s first recycled product, a down jacket, will be on sale later this month.

    Lees ook:

    Lees ook:

    Lees ook:

  • Swarovski opens Crystal Studio concept store in KL, Malaysia

    Swarovski opens Crystal Studio concept store in KL, Malaysia

    Swarovski has launched Southeast Asia’s first Crystal Studio concept store, in Kuala Lumpur, Malaysia. Located in Mid Valley Megamall, the store offers interactive digital touchpoints throughout the store, including shop window screens and interactive tablets.

    Designed by Patricia Urquiola, the store concept “follows the last store redesign 10 years ago and heralds a new phase in Swarovski’s differentiated approach to the retail experience,” the company said.

    “The new Swarovski retail concept truly puts consumers at the center,” said Michele Molon, EVP omnichannel and commercial Oo/erations. “We are breaking the traditional distance between staff and customers, facilitating an interactive and continuous dialogue with them.”

    The store theme color is an incorporation of a warm color palette and Swarovski’s signature blue. Crystal Studio Malaysia houses a Crystal Bar, a station where customers can view new products with in-store experts.

    “Innovation, creativity, and the customer are at the core of this exciting new store concept,” said Robert Buchbauer, chairman and CEO, consumer goods business.

    “Before we started working on the aesthetics, we focused on functionality, with the ambition being to meet the digital demands of our consumers while offering them a unique and immersive brand and shopping experience,” he said.

    Lees ook:

  • Arc’teryx Shanghai opens first global flagship

    Arc’teryx Shanghai opens first global flagship

    Performance apparel brand Arc’teryx has opened its first global flagship store in Shanghai, its largest store to date.

    Called the Arc’teryx Alpha Center, the store occupies an 8000sqft area, offering what the brand describes as an “experiential design and apparel from each of the brand’s performance, lifestyle, and Veilance collections”.

    “We wanted to create a shopping experience that was unique not only to our brand but also to our customers as well,” said Megan Cheesbrough, VP of Retail, Arc’teryx. “As a brand, we want to encourage everyone to enjoy the outdoors, and with this in mind, we’ve decided to bring the outdoors in by incorporating the concept of hut-to-hut touring into our store design.”

    The flagship features four different experiential huts. The Hardshell Hut is located at the store’s front, featuring a triangular kaleidoscope LED screen displaying views of the sweeping Canadian mountain landscape. The Gore-tex Hut features a “rain room,” allowing customers to try on and water-test the technical functions of Gore-tex products.

    While the Hardgoods Hut houses a selection of the brand’s hardgoods, the Brand Hut features a virtual reality module that changes seasonally, a community lounge, and an events board.

    “We want to create an unparalleled shopping experience at Arc’teryx Alpha Center, and one of the ways we could do this is to offer a selection of different products serving different purposes, all in one space,” said Cheesbrough. “Whether you’re looking for a pair of trail running shoes and a climbing harness, or an insulated hardshell and an urban-style coat, we want Arc’teryx to be available to everyone.”

    Arc’teryx operates 30 retail stores across China – 22 branded stores and seven factory outlets.

    Lees ook:

    Lees ook:

  • Bossini results in freefall as Covid-19 hits the entire fashion industry

    Bossini results in freefall as Covid-19 hits the entire fashion industry

    Covid-19 has increased Hong Kong-listed apparel group Bossini’s loss attributable to shareholders by 174 percent from last year to US$48.85 million.

    Sales for the 12 months to June 30 hit $141 million, down by 27 percent, and gross margin fell to 49 percent, from 52 percent last year.

    “Since 2019 the economic environment of the core markets in which the group operates, comprising Hong Kong and Macau, Mainland China and Singapore, has been adversely affected by the Sino-US trade tensions, the local social incidents in Hong Kong and the global outbreak of Covid-19,” the business said.

    “Social distancing, lockdowns, curfews, and changing quarantines have created immense challenges for our retail operations. Moreover, major banks continue to tighten our credit facilities, and it is difficult to predict whether additional measures will  be implemented by the banking sector in the future.”

    In response, the business is working to reduce its costs by “streamlining business operations”, and reviewing inventory levels and its store portfolio in an effort to exit loss-making sectors. Bossini said its rental expenses are “very unreasonable”, that it will focus on renegotiating leases, and that should landlords be reluctant to drop rent it will close stores.

    Bossini’s new owner, Viva China Holdings, said it expects to continue facing headwinds in the short-term and that there isn’t enough information for it to form an optimistic opinion for the foreseeable future.

  • Zara parent posts US$229m first-half loss during Covid-19

    Zara parent posts US$229m first-half loss during Covid-19

    Zara-owner Inditex posted a net loss of US$229 million during the six months to 31 July, after a successful second quarter largely helped mitigate a disastrous start to the year.

    The first three months suffered a $481 million loss due to the sudden impact of the Covid-19 pandemic, while the second quarter rebounded to a profit of $253 million.

    Online sales soared 74 percent during the same period, as with many businesses during the pandemic, as customers moved online while up to 87 percent of the business’ stores were closed.

    Inditex executive chairman Pablo Isla said he is pleased with the online result, and that it shows the importance of an integrated omnichannel strategy.

    “This is a cornerstone of our unique business model with three key pillars – flexibility, digital integration, and sustainability,” Isla said.

    “Day to day this combination is proving its solidness.”

    The third quarter has continued to see a return to normalcy, the business said. Online sales have continued growing sharply, while store sales are recovering. Sales from August 1 to September 6 are improving, however down 11 percent year on year.

    And a number of new omnichannel initiatives that launched in the first half will be furthered moving forward, such as a plan to shut down smaller stores and absorb them into larger format locations that lend themselves better to an integrated model.

    During the first half 72 stores were refurbished, 35 of which were store expansions.

    Last week the business launched ‘Store Mode’, which saw 25 of its stores across Spain offer new features to customers using the Zara app: Click & Go, Click & Find, and Click & Try.

    Click & Go allows a click and collect offer that will see a product ready to be picked up within 30 minutes, Click & Find allows customers to find garments in-store using a RFID-enabled store map, while Click & Try allows customers to book time in a fitting room to avoid waiting.

    Lees ook:

    Lees ook:

    Lees ook:

  • Forever New furthers international plans with new website

    Forever New furthers international plans with new website

    Australian fashion retailer Forever New has today relaunched its international website, servicing 19 countries including Malaysia, Hong Kong, China, the UK and parts of Europe.

    Customers will be redirected from the brand’s Australian site from today.

    “We are proud of Forever New’s ever-growing international presence and thrilled to be able to expand our offering to new countries via our international website,” Forever New MD Carolyn Mackenzie said.

    The website relaunch follows success in Europe online and in department stores such as Debenhams, House of Fraser and Fenwick, and the US, where it trades under the name Ever New in its own stand-alone stores and with concession partners.

    Earlier this year Mackenzie said the business started a global web ‘replatform’ project in 2018 to replace legacy systems, which were limiting the brand’s agility.

    “Systems were previously bolted on as we went along, and it didn’t give us the flexibility we needed to accelerate some of the new omnichannel experiences we could put in,” MacKenzie said.

    “Our new site is about taking Forever New to customers around the world, including Turkey, Germany, Ireland, and Portugal. The site will give us the ability to become truly omnichannel. That’s the strength of Forever New – with a good platform, you can bring things like True Fit and order-in-store to life and link digital and physical together. It becomes so much more powerful than having just one on their own.

    “If it’s as strong as our site in Australia, it’ll be really good for the business.”

    Lees ook: