Retail News CRM

Category: Real Estate

Retail News Asia is committed to providing both local and global retailers with the latest Real Estate news throughout the Asian market. This on a daily base.

  • KL Pavilion endures slowdown

    KL Pavilion endures slowdown

    Kuala Lumpur’s showcase Pavilion mall says it has weathered the sluggish retail market, posting increased earnings this quarter.

    Gross revenue for the first quarter of the current calendar and financial year was RM105.1 million (US$29.6 million) which translated into a net profit of RM60.5 million ($17 million).

    Revenue rose by four per cent year-on-year after renovations were completed last year, and due to an increase in service charges.

    The mall’s occupancy rates were stable and this year just 15 per cent of tenants leases are scheduled to expire. Pavilion mall management expects only a slight relocation and revision of the current tenant mix.

    Renovations are planned of restrooms, parts of level one in the foodcourt area and enhancements of the air conditioning system to reduce power consumption and air flow.

    Pavilion management reports tenants sales were stable through the quarter, but warned April sales are down due to the introduction of GST on April 1.

    In a research note, Hong Leong IB said it expected the slowdown will only be temporary.

    “Consumers will adjust their spending habits after a while.”

  • Brazilian Investor Mulls Rp 1t Plan for Cattle Breeding on Indonesian Prison Island

    Brazilian Investor Mulls Rp 1t Plan for Cattle Breeding on Indonesian Prison Island

    A Brazilian investor has expressed interest to invest Rp 1 trillion ($77 million) for cattle breeding on Buru island in Maluku, competing with other investors to tap Indonesia’s lucrative but under-supplied beef market.

    Aside from Brazil, Australia and several local investors are attracted in investing in cattle breeding on Buru Island, which was largely transformed into farmland by political prisoners during the New Order era under Suharto.

    The government expects to sign on Monday the memorandum of understanding of the investment plan with the Brazilian investor, whose plan includes total capacity of producing 200,000 cattle a year.

    “There are five [who are attracted to invest] and local investors, but this [Brazilian investor] is the one we might expect,” said Agriculture Minister Amran Sulaiman on Sunday.

    Misguided policies and corruption among government officials have long hindered the country’s ability to meet local demand of beef, let alone being self sufficient in production.

  • Benoy chosen for IFS China mall designs

    Benoy chosen for IFS China mall designs

    Benoy has been chosen to design two further International Finance Square (IFS) malls being developed by Hong Kong property company The Wharf Holdings (Wharf).

    Wharf has appointed Benoy for master planning, retail architecture, interior and graphic design for its IFS China developments in Chongqing and Changsha (picture above), following its success with the already completed Chengdu IFS.

    “Chengdu IFS has proven to be an extremely successful collaboration between our two companies, in terms of both design and commercial viability,” said Benoy director Ferdinand Cheung.

    “We are excited to continue creating architecture that speaks of its time while also developing exciting yet timeless spaces for the people of these cities.”

    The new IFS China malls are located in fast-growing cities as Wharf launches and grows its commercial portfolio in China. Like Chengdu IFS which established a diverse ‘City within a city’ commercial landmark in Western China, the developments in Chongqing and Changsha will look to set a new benchmark for their catchments.

    “These projects are challenging in both their size and scale, Changsha IFS being the largest of the three schemes. As the sector evolves, the complexity of the programs and connectivity within these mixed-use developments continues to increase,” explained Cheung.

    Covering a total development area of 1,026,000 sqm, Changsha IFS will be located in the Furong District’s Jiefang Rd in the core of the CBD. Ensuring ultimate connectivity and high footfalls, the scheme will be connected to the future underground interchange hub for metro lines 1 and 2. The mall will also act as an extension to one of the busiest pedestrian streets in China — Huang Xing Pedestrian Shopping Street — sitting opposite to the entrance of the well-known area.

    Changsha IFS will have a retail street frontage of more than 700 metres, forming the longest ‘Street’ experience in Wharf’s portfolio. The 230,000 sqm retail mall will have premium offers spanning entertainment, lifestyle, retail, culture and food & beverage. The podium will also interface with two towers soaring to 452 metres and 315 metres, each featuring a hotel, to create a diverse commercial destination.

    In Chongqing’s new CBD, where the Yangtze River meets the Jialing River, the site for Chongqing IFS is being developed as a joint venture between Wharf and China Overseas Land.

    Creating a highly efficient commercial footprint, the project combines four adjacent sites into one to form a stately and innovative masterplan. Two light railway lines are set to pass through the area with respective stations nearby, establishing excellent transportation links.

    The scheme sits adjacent to the Chongqing City Grand Theatre, the Chongqing Science Museum and the Central Park, to bring further diversity to the Jiangbei Commercial District. Flanked by a 300 metre landmark tower and four additional towers, the 102,000 sqm retail podium will unite retail, commercial offices and hospitality with panoramic views across the river.

    Positioned as a boutique retail mall, Chongqing IFS will showcase celebrated brands and a wide spectrum of fine dining and entertainment anchors including a cinema and ice rink.

    Chongqing IFS is due for full completion in 2016 and Changsha IFS will complete in phases starting from 2016.

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  • Indika Consortium to Build $1.4b Power Plant in Cirebon

    Indika Consortium to Build $1.4b Power Plant in Cirebon

    Integrated mining and energy company Indika Energy will lead a consortium that includes Japanese and South Korean companies to invest between $1.2 billion and $1.4 billion to build a power plant in Cirebon, West Java.

    Indika Energy will work with Japanese trading company Marubeni Corporation, South Korean electricity production and supply company Korea Midland Power, and South Korean resources and energy company Santan Corporation.

    The 1,000 megawatt power plant construction is a way to support the government’s plan in infrastructure development.

    The government will build a 10,000 MW power plant and private companies are expected to build the remaining 25,000 MW power plant.

    “We would like to be a part of the government’s plan,” Indika Energy president director Wishnu Wardhana said on Tuesday. “We hope that we can own 25 to 30 percent of the shares in this project,”

    The new power plant will be in addition to the company’s 660 MW power plant, also in Cirebon.

    Indika owns a 20 percent stake in the existing power plant, while Marubeni owns 32.5 percent,and Korea Midland Power 27.5 percent.

  • IKEA in shopping mall push

    IKEA in shopping mall push

    IKEA, the world’s biggest furniture retailer, plans to spend up to EUR3 billion (USD3.2 billion) on new shopping centres over the next 5-7 years, aiming to cash in on the popularity of its stores by collecting rent from retailers keen to set up nearby.

    The Swedish company formed IKEA Centres last year to group its existing out-of-town shopping malls and retail parks, and further develop a real estate business out of its core retail chain that sells cheap, mainly self-assembly furniture.

    The division’s boss, John Tegner, told Reuters that shopping centres helped the group by attracting more customers to its stores, which lie at the heart of the centres, while providing revenues from tenants and assets that have grown in value.

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  • Melco Crown Entertainment teams up with Taubman Asia to develop Boulevard project at Studio City resort in Macau

    Melco Crown Entertainment teams up with Taubman Asia to develop Boulevard project at Studio City resort in Macau

    Melco Crown Entertainment and Taubman Asia, the Asian arm of the US Mall operator Taubman Centres, on Thursday unveiled plans to develop the Boulevard project at Macau’s entertainment, retail and gaming resort, Studio City.

    Studio City is a new cinematically-themed entertainment and leisure destination in Macau which is scheduled to open in the third quarter of 2015. Taubman Asia is providing merchandising, marketing and management services for its retail project.

    “The Boulevard at Studio City, a unique, 300,000 sq. ft. ‘immersive’ retail entertainment environment, will bring the world’s best shopping to life in Macau by transporting guests to high-energy street-scapes, entertaining them at every turn with featured streets and squares inspired by iconic shopping and entertainment locations, including New York’s Times Square and Hollywood’s Beverly Hills,” the two companies said in a statement.

    The retail project will open in the third quarter this year, coinciding with the opening of the Studio City integrated resort.

    “Taubman Asia is in the business of creating world-class experiences for our customers,” said René Tremblay, President of Taubman Asia. “Along with Melco Crown Entertainment, we are developing a one-of-a-kind retail entertainment experience that will cater to the discerning tastes of Greater China’s consumers.”

    Taubman Asia has conducted detailed research of the Macau landscape in order to develop a strategic and focused approach which brings together the right mix of fashion-forward brands to deliver an unmatched retail experience for customers.

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  • CapitaMall Singapore shrugs off retail gloom

    CapitaMall Singapore shrugs off retail gloom

    CapitaMall Singapore’s shopping centres have improved their performance despite a lacklustre first quarter retail market in the city state.

    CapitaMall Trust Management Limited (CMTML), the manager of CapitaMall Trust (CMT), has reported first quarter distributable income of S$92.9 million, a 4.2 per cent increase over the same quarter last year.

    Wilson Tan, CMTML CEO, said shopper footfall in the three months to March 31 rose 4.7 per cent and tenant’s sales by 2.5 per cent. The occupancy rate of its portfolio “remained resilient” at 97.2 per cent.

    CMT has 16 shopping malls and almost 3000 tenants, strategically located in the suburban areas and downtown Singapore. Its centres are Tampines Mall, Junction 8, Funan DigitaLife Mall, IMM Building, Plaza Singapura, Bugis Junction, Sembawang Shopping Centre, JCube, Raffles City Singapore (40 per cent), Lot One Shoppers’ Mall, 90 out of 91 strata lots in Bukit Panjang Plaza, Rivervale Mall, The Atrium@Orchard, Clarke Quay, Bugis+ and Westgate (30 per cent).

    “We constantly reinvent and rejuvenate our malls with a view to reap future benefits for our unitholders,” said Tan in a statement.

    “We are pleased to update that Clarke Quay has completed its reconfiguration works at Block A. New-to-market brands include McGettigan’s, an authentic modern Irish pub from Ireland; Motorino, a popular pizza joint from New York; and Catch!, a new homegrown eatery offering fish and chips.

    “In addition, the asset enhancement works for IMM Building, Bukit Panjang Plaza and Tampines Mall have made good progress and are on track to be completed as scheduled.”

    CMT’s gross revenue grew 1.6 per cent year-on-year to S$167.3 million in the first quarter, mainly due to the completion of the second phase of the Bugis Junction refurbishment last September.

    Net property income increased three per cent to S$117.7 million.

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  • Aeon Malaysia plans two new malls

    Aeon Malaysia plans two new malls

    Aeon Malaysia will build two new malls this year, at a cost of 450 million Ringgit (US$121 million).

    Aeon Malaysia currently has 23 malls across the country, 29 Aeon hypermarkets and four smaller stores branded MaxValu.

    The two new centres will be built in Klebang in Perak and in Shah Alam in Selangor, part of greater Kuala Lumpur.

    “This has always been part of our expansion plan here,” explained Aeon Malaysia MD Nur Qamarina Chew.

    “Malaysia has shown resilient growth despite the ongoing economic challenges.”

    The company targets middle- and upper-income segments of Malaysian consumers, including the expat community.

    In a separate move, Aeon Malaysia will undertake a rebranding of its portfolio as it positions itself as ‘the primary retail lifestyle hub’ in the country.

    A budget of 8 million Ringgit ($2.1 million) has been set aside to rebrand the shopping centres Aeon Mall and adopt the tagline “Do Mall”.

    The company says it will work to create new activities and events at its malls throughout the year to encourage the perception of lifestyle rather than just a destination to go shopping.

    “We celebrated our 30th anniversary in Malaysia last year and it is time to rebrand Aeon as a lifestyle destination rather than just a shopping centre as we begin our new decade here,” said Chew.

    “We also think the timing is idea with this rebranding exercise, given the ongoing economic challenges and the new GST, as we would like our customers to spend more time with us for leisure purposes and not just for shopping.”

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  • Hong Kong border mall delayed

    Hong Kong border mall delayed

    Planning requirements – not this week’s visa clampdown – will delay the proposed Hong Kong border mall.

    Secretary for Commerce and Economic Development, Gregory So, said the government still supports the concept – which would see 300 trading stores opened on a site close to the Shenzhen border in prefabricated buildings.

    But the development has been delayed due to the need for zoning changes and may not now be trading before Christmas.

    So said the newly introduced once a week visit limit on mainland residents with multiple entry visas would not affect the plan.

    “The “one trip per week” measure is really to deal with parallel trading. I think what Mr Wong (Ting-kwong) and the proponent of this project are looking at is to increase the capacity to receive tourists, and also to enhance the facilities in terms of providing shopping opportunities,” So told a reporter after the Legislative Council met.

    “It is really business opportunities for both the businesses as well as for the tourists to enjoy these facilities. So, I believe the proponent is still very optimistic about this project.”

    So described the current plan as “a good pilot project” and said he encouraged projects of similar nature if this one is proven to be successful.

    “Perhaps this mode of operation could be extended to other places and thereby increasing our tourist capacity.”

    Answering a follow-up question, So said the centre’s location near the border would ensure its success, “because it will be a lot more accessible to tourists across the border”.

    “That is the business model as I understand.”

  • Taubman Asia reveals Studio City retail plan

    Taubman Asia reveals Studio City retail plan

    Taubman Asia and Melco Crown entertainment have revealed details of the new shopping centre planned to open in Studio City, Macau in the third quarter of this year.

    Taubman Asia will tenant and manage the 70-store single story shopping complex on Melco’s behalf. While the two companies won’t reveal what percentage of the 300,000 sqft retail space has been leased so far, a Taubman Asia spokesperson told INside Retail Asia leasing was “progressing well”.

    Melco Crown Entertainment 5-415

    The two companies plan a “unique, entertainment-centered shopping experience” at the new Studio City, which has a distinct Gotham architectural look, a Batman experiential ride attraction and Hollywood movie themes throughout.

    Melco Crown Entertainment 4-415

    The Boulevard at Studio City, as the retail component will be called, is described as an ‘immersive’ retail entertainment environment.

    “It will bring the world’s best shopping to life in Macau by transporting guests to high-energy street-scapes, entertaining them at every turn with featured streets and squares inspired by iconic shopping and entertainment locations, including New York’s Times Square and Hollywood’s Beverly Hills,” the two companies said in a media statement Thursday.

    Melco Crown Entertainment 6-415

    “Taubman Asia is in the business of creating world-class experiences for our customers,” said René Tremblay, president of Taubman Asia.

    “Along with Melco Crown Entertainment, we are developing a one-of-a-kind retail entertainment experience that will cater to the discerning tastes of Greater China’s consumers.”

    Melco Crown Entertainment 2-415

    Robert S Taubman, chairman, president and CEO of US-based Taubman Centers said The Boulevard is poised to be “one of the most exciting shopping destinations in Macau”.

    “We look forward to a long and fruitful relationship with Melco Crown Entertainment.”

    Taubman Asia is providing merchandising, marketing and management services for its retail project.

    A spokesman told Inside Retail Asia the company wants to create a unique retail offer at the resort, not replicate existing retail offers in the territory.

    “We are targeting fashion forward brands which are more progressive, more edgy, contemporary.” Tenants will be encouraged to offer ranges or lines exclusive to the Studio City stores to make them a destination for locals as well as visitors.

    Melco Crown Entertainment 3-415

    A foodcourt area will be focused on casual dining style. “Food will be a major drawcard,” the spokesperson said.

    Lawrence Ho, co-chairman and CEO of Melco Crown Entertainment said Studio City is an entertainment-inspired leisure destination that will fulfil Melco Crown Entertainment’s aims to be a strategic catalyst in furthering Macau’s economic diversification from a pure gambling destination.

    “With the combination of Melco Crown Entertainment’s expertise in developing world-class integrated entertainment resorts and Taubman Asia’s deep experience in the global retail industry, I am confident that The Boulevard at Studio City will deliver an exciting and dynamic shopping environment that will delight customers and bring a further, new and unique non-gaming attraction to Macau.”

    Studio City’s distinctive art-deco facade includes a “Golden Eye” gondola ride which straddles the resort’s two-tower hotel at a height of some 130 metres.

    Its entertainment offer will include the “Studio City Event Center”, a 5000-seat multi-purpose entertainment center designed to host live concerts, theatrical and sporting events. The entertainment experiences also include a magic theatre “The House of Magic” and a Warner Bros. Batman-themed motion ride “Batman Dark Flight”, a 36,000 sqft family entertainment center “Warner Bros. Fun Zone” for kids filled with Warner Bros.’ and DC Comics’ franchise characters and play-rides, together with “Pacha Macau” which will bring Ibiza-style nightlife to Macau.

    Melco Crown Entertainment 1-415

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  • VivoCity Saigon opens doors

    VivoCity Saigon opens doors

    VivoCity Saigon opened its door Sunday (April 19) making it the second international shopping mall brand to enter Vietnam, behind Japan’s Aeon.

    SC VivoCity is a joint venture between Singapore-based Mapletree Investments and local supermarket operator Saigon Co-op. Mapletree will manage the centre, its fifth internationally to carry the brand; the other three are in China.

    The centre is located on Nguyen Van Linh Boulevard in Ho Chi Minh City’s District 7, a suburb popular with Asian expats including Koreans and Singaporeans, and a stone’s-throw from the Royal Melbourne Institute of Technology campus. It is very close to the Crescent Mall development which has struggle to attract customers since its opening more than three years ago.

    Mapletree and Saigon Co-op say SC VivoCity Saigon embraces the popular features of the Singapore VivoCity, which in 2011 was voted one of the Top 10 shopping destinations in the world.

    Vivo city Ho Chi Minh inside 415

    “With Mapletree’s expertise in developing large-scale projects and commercial complexes throughout Asia, as well as Saigon Co-op’s experience in retail and real estate investment in Vietnam, this partnership is expected to bolster commercial activities in the city, at the same time as offering consumers new services and international retail standards,” the two companies said in a statement.

    “With its modern architecture, impressive and striking design, SC VivoCity is sure to become a momentous part of the city skyline, while housing famous trademarks, offering the most popular food brands along with year-round festivals and events that will draw repeated visits from both local residents and foreign visitors.”

    With a total area of 41,000 sqm, the five-storey mall offers fashion, entertainment and lifestyle tenancies, a hypermarket, an education centre, and food and beverage outlets. Tenants include McDonald’s (the company’s third restaurant in Ho Chi Minh City), CGV cinemas (from Korea’s CJ Group) and a Harley-Davidson Black Label store.

    “SC VivoCity aims to create a vibrant, multi-experience destination which will constantly surprise visitors with its mix of unique, ever-evolving and refreshing, new-to-market retail and lifestyle brands and concepts,” the two companies said.

    SC VivoCity is the first phase development of Saigon South Place, a 4.4 ha integrated mixed-use project which will also house Grade-A office buildings and internationally operated serviced apartments.

  • Legoland Shanghai to anchor shopping mall

    Legoland Shanghai to anchor shopping mall

    Merlin Entertainments will open its first Legoland in China at Parkside Plaza shopping centre in Shanghai.

    Plans and designs are already in place for the 3000 sqm attraction and construction of Legoland Shanghai will start soon, with its opening scheduled for 2016.

    Owned by UK-based Grosvenor Fund Management, Parkside Plaza is located on the Suzhou Riverbank adjacent to the Changfeng Park. With a total floor area of 126,000 sqm, it is home to international brands including Tesco, H&M, Uniqlo and C&A and a variety of entertainment including HB Cinema, Vigor-100 KTV and Hani rock climbing space. And soon it will be home to Legoland Shanghai.

    The Legoland Discovery Center is a unique indoor attraction offering an interactive and educational two to three hour experience specifically designed for families with children aged three to 10. It consists of a range of Lego play areas including brick pool, Lego Factory Tour, Lego model car racing area, master classes from the Lego master model builder; party rooms, a Lego themed ride, a 4D cinema and Miniland – an exhibit featuring replicas of Shanghai landmarks made from Lego bricks.

    Parkside_Plaza_Shanghai.1-415

    James Raynor, GFM CEO, said the Legoland tenancy reaffirms the company’s strategy of making Parkside Plaza one of the region’s best family-oriented shopping destinations.

    “Legoland Discovery Center is a globally recognised family entertainment brand that will deliver a fantastic leisure experience for our visitors and add to the appeal of Parkside Plaza.”

    Glenn Earlam, MD of Merlin’s Midway Attractions Operating Group said the concept has been a huge success across the globe, particularly as part of a family day out which may also include shopping and eating out together.

    “Given the popularity of the Center in Tokyo which opened last year, we are confident people will also love the attraction in Shanghai.”

    Lego models for the Shanghai attraction will be made in Merlin’s specialist studios around the world and shipped in during construction.

    GFM currently has £3.2 billion of assets under management across Asia, North America and Europe. The retail sector is a strategic focus across these regions and 73 per cent of the international portfolio is retail assets. This includes Liverpool One in the UK, a portfolio of 31 historical buildings in the heart of Lyon, France and the recently acquired Skarholmen shopping centre in Stockholm, Sweden.

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  • Vivo City Singapore completes expansion

    Vivo City Singapore completes expansion

    Vivo City Singapore has finally unveiled its 15,000 sqm basement conversion.

    The waterfront Singapore shopping centre has added US fashion brand American Eagle Outfitters as an anchor of the new basement retail area. The other tenants are Aéropostale, Rabeanco, Steve Madden and Thomas Sabo; beauty brands Etude House, Innisfree and Lab Series; and multi-brand lifestyle retailer Weekends.

    The Basement 1 expansion project – comprising nine new retail spaces – is part of an ongoing effort to “energise the mall and keep it relevant to shoppers”, the company says.

    Targeting “trendy and fashionable shoppers”, the new retail space features “carefully curated brands that appeal to the new generation of trend setters with mid-to-high spending power”.

    “We are optimistic about the shoppers’ responses towards the new Basement 1 retail space, which boasts a cohort of coveted brands,” said Joanna Lee, head of retail management with Vivo City’s manager Mapletree Commercial Property Management.

    “These popular retailers complement our current tenant mix and reinforce our leading position as a lifestyle destination mall in Singapore.

    “This new retail space will take advantage of a constant stream of shopper traffic due to its location at the main thoroughfare that connects HarbourFront MRT Station (at Basement 2) to the main shopping areas in the mall as well as the Sentosa Express Station (at Level 3). The addition will create a seamless shopping experience for our customers across all levels of the mall.”

    Benny Low, MD of Weekends parent Trendspot, described the basement level location as “ideal” to reach its target audience.

    “VivoCity is a cosmopolitan shopping mall where we see a high influx of visitors, both locals and tourists, due to its location and positioning, and being situated just opposite the integrated resorts.”

    To attract shoppers to their stores at Basement 1, the retailers will be introducing their seasonal promotions, as well as offering exclusive deals and rewards to customers. Starting 22 April 2015, VivoCity will be conducting a Facebook contest where shoppers can win prizes and shopping vouchers from a new tenant every week.

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  • Giant IFS malls sprout in China

    Giant IFS malls sprout in China

    Listed Hong Kong property developer The Wharf Holdings has two IFS malls under construction in fast-growing Chinese cities.

    The new malls are all located in high profile commercial developments and/or linked to metro lines, ensuring high footfalls.

    Changsha IFS, located in Furong District’s Jiefang Rd, is best-placed to be “the new landmark of the core CBD,” the group believes.

    Modelled on Harbour City in Hong Kong, Changsha IFS boasts a total development area of 1026 million sqm and has retail street frontage exceeding 700 metres. It will be linked underground to a future Wuyi Plaza Station (metro lines 1 and 2) and is in close proximity to one of the busiest pedestrian streets in China (Huang Xing).

    It is flanked by financial institutions including the People’s Bank of China on one side and a traditional shopping cluster on the other.

    “Such dual cluster can be aptly dubbed as a combination of Hong Kong’s Central CBD, Causeway Bay and Tsim Sha Tsui,” the The Wharf Holdings in a briefing document.

    The development features a 452-metre tower and a 315-metre tower above a mega mall of 230,000 sqm, offering upscale retail, Grade A offices and a premium hotel. Designed by Benoy, the retail mall will offer world-class lifestyle, retail, entertainment, and dining offering under one roof. The development will be completed in phases from 2016.

    Chongqing IFS is strategically located in Jiangbei District, Chongqing’s new CBD, where the Yangtze River meets the Jialing River.

    “Chongqing IFS enjoys a fabulous panoramic river view and convenient connectivity through three nearby bridges,” says The Wharf.

    With light railway lines 6 and 9 set to pass that area with respective stations nearby, the development is adjacent to the Chongqing City Grand Theatre, the Chongqing Science Museum and the Central Park. The 50:50 joint venture development (with China Overseas) features a 300-metre landmark tower and four other towers above a 102,000 sqm retail podium. The boutique-sized Harbour City, providing a wide and dynamic range of offerings, is positioned to be a one-stop shopping and entertainment hub.

    Retail leasing is progressing well with more than 50 per cent of the floor plates under offer. Key anchors and other international retailers across different categories are in negotiations. The office towers are gradually being completed with the entire development scheduled to be open in 2016.

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  • Miu Miu Thailand unveils third store

    Miu Miu Thailand unveils third store

    Miu Miu Thailand has opened its third store in the Thai capital Bangkok.

    The 250 sqm store is located in the newly opened EmQuartier luxury shopping mall on Sukhumvit, close to its parent brand Prada’s new store.

    Designed by the architect Roberto Baciocchi, the space extends over a single level and features ready-to-wear, footwear, bags and accessories.

    Miu-Miu-Bangkok-Emquartier-3-415

    A plate glass facade hung with back-lit perforated metal curtain expresses the character of the brand. Imposing light boxes framed with brushed steel punctuate the exterior and allow for an impactful showcase of Miu Miu’s pioneering print campaigns.

    The interior is divided into two large and distinct areas: The first is home to leather goods and defined by walls covered in floor-to-ceiling mirrors and iconic gold damask fabric inset with sparkling display niches edged with polished steel.

    Miu-Miu-Bangkok-Emquartier-2-415

    A broad corridor clad in more mirror leads into the second room, featuring footwear and ready-to-wear. Here, damask walls, mirrored niches and small lounge areas furnished with velvet mohair armchairs reflect the “intimate and refined atmosphere” typical of Miu Miu stores, the company explains.

    A black Palladian marble floor provides a feel of classic grandeur and a back-lit cellular ceiling ensures softly diffused light.

    The space is finished with delicate glass and polished steel counters placed centrally in each room and with green velvet poufs.

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