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Tag: bangkok

  • Thai producers plan to recover shrimp output in H2, as prices rise

    Thai producers plan to recover shrimp output in H2, as prices rise

    Thai producers plan to increase their shrimp output in the second half of this year, after output from farms dropped year-on-year in the first two quarters of 2017, industry sources told us.

    Heavy rain, which has caused floods in several provinces, as well as ongoing disease issues, limited the growth of Thai shrimp production in the first half of this year, Thai Union Group’s shrimp unit managing director, Preerasak Boonmechote, told us during a recent visit to the firm’s processing plant near Bangkok, before the Thaifex trade show in Bangkok.

    Thai shrimp production is expected to grow 5% overall this year, lower than earlier expectations of 10-15% output growth, Boonmechote said, pointing to the fact that heavy rain had limited the country’s production growth plan.

    In 2016, Thailand’s production increased around 50,000 metric tons to 300,000t, Robins McIntosh, senior vice president of Thai agribusiness and food processing giant Charoen Pokphand Foods, said in January, at the Global Seafood Market Conference in San Francisco, California. According to Thai Union’s estimates, Thai production in 2016 totaled slightly less, about 250,000t.

    Meanwhile, Thai shrimp prices, which are on the rise again, are expected to either remain stable or grow 5% y-o-y in 2017, according to Boonmechote.

    Output growth

    Thai Union plans to increase its shrimp production 5% this year, up from 65,000t in 2016, Boonmechote said.

    Thai Union owns three shrimp processing plants in Thailand, which currently operate at 60-70% of their capacity, said Boonmechote. The firm, which is Thailand’s largest shrimp producer, plans to expand sales to the retail sector, particularly in Thailand and Korea, as well as in Australia, China and Middle East.

    Another large Thai shrimp producer, Marine Gold Products, plans to increase its shrimp production to 25,000t in 2017, up from 20,000t in 2016.

    Marine Gold has also introduced some new value-added products (see the photo of the firm’s new Thai green curry ready-to-eat product), mainly for the local market, as well as for China, Taiwan, Korea and Japan.Heavy rain in Thailand has caused a decrease of production compared with 2016, but the firm aims to recover its output in the second half of the year, Panuwat Wat Tanakijrungrueang, a marketing executive with the firm, told us during the Thaifex trade show.

    Several other large Thai shrimp processors told us they are looking to up production, as well as diversify to other products, during Thaifex.

    An executive with May Ao Group said the firm plans to increase its output around 5-10% y-o-y in 2017, from 12,000t in 2016.

    Thai Royal Frozen Food, which produced about 20,000t of shrimp last year, also plan to increase its production, with a 10-20% rise planned for 2017, an executive with the company told us, during Thaifex.

    Another processor, Lee Heng Seafood, also aims to increase its shrimp output in 2017 from almost 3,600t last year, having built a second processing plant in the Phang-Nga province, Thailand, the company said, during the show.

    Other processors are looking at more diversification.

    Thai frozen food manufacturer Surapon Foods is currently building a new frozen sushi and chicken processing plant, as it plans to focus more on value-added seafood and chicken products, Auhtaphon Ratana Arporn, assistant managing director at the firm’s trading arm Surapon Finest.

    The firm is investing THB 200 million ($5.8m) in 2017 to build the new plant and renovating its other plants.

    The firm has recently reorganized its structure and introduced a new value-added product line. It also launched a new logistic firm, named Mobile Logistics, which distributes frozen products across the Thai market, Ratana said.

    Meanwhile, PTN Group has started the sale of live Osaki oysters on the Thai market.

    The firm was promoting the new Japanese farmed product at the Thaifex trade show, targeting both retail and Horeca sector. It also sells breaded oysters and salmon nuggets.

  • Thai AirAsia to launch direct flights to Bangkok

    Thai AirAsia to launch direct flights to Bangkok

    hai AirAsia has planned to operate direct flights to Bangkok from Trichy international Airport on a daily basis from August 12, according to sources.

    The move was widely welcomed as a large number of travellers from the central region currently have to take a circuitous route via Kuala Lumpur, Colombo and Singapore to reach Bangkok. Once the service becomes operational it would take less than two hours to reach Bangkok from Trichy.

    Thai AirAsia, a joint venture of Malaysia low-cost airline AirAsia and Thailand’s Asia Aviation, flight would depart from Trichy international airport at 1.30am, sources said. With this new service, the total number of international flights being operated from Trichy airport would go up to 112 from 105. At present, SriLankan Airlines, AirAsia, Air India Express, Tiger Air and Malindo Air are operating services from the airport.

    They are presently connecting Dubai, Singapore, Kuala Lumpur, Colombo and Sharjah, besides 28 domestic services per week by Jet Airways.

    As Thailand is a popular and affordable tourist destination, the launch of Thai AirAsia would attract more number of people from central region, travel agents have said. “There is a close historical, spiritual and cultural connection that dates back to thousands of years. India’s influence in Indonesia can be felt even today. Ramayana is a popular epic in Bali and Java islands of the country,” said M S Paramasivam, chairman of Travel Agents Associations of India, South Tamil Nadu Chapter.

    “Compared to any other overseas tourist destination, Thailand would be comparatively cheaper. So, the new service would definitely attract more number of tourists from both the countries,” he added.

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  • AIS upgrades to Netcracker’s revenue management solution

    AIS upgrades to Netcracker’s revenue management solution

    Advanced Info Service (AIS) in Thailand is upgrading to Netcracker 12 to deliver a better digital customer experience and meet myriad internal business objectives.

    As part of the engagement, AIS has also extended its use of Netcracker’s Professional Services in order to ensure the long-term success of the platform.

    AIS is one of Thailand’s providers of mobile, fixed broadband and innovative digital services to approximately 41 million subscribers, advancing together with the evolution of the communications market to consistently meet the changing demands of the digital world.

    As Thailand’s needs for next-generation communications services increase, AIS’ use of Netcracker Revenue Management solution will enable it to deliver the best possible customer experience without disruption. Netcracker 12 will future-proof AIS’ systems, supporting its operations in the long term as digital and other complex services become more prevalent.

    Netcracker’s Revenue Management solution will also help AIS’ marketing and IT teams meet their sophisticated business and technical requirements, enabling more efficient and agile internal operations.

  • THAI will not increase capital in Nok Air

    THAI will not increase capital in Nok Air

    Thai Airways International Public Company Limited (THAI) stated that THAI’s Board of Directors decided not to increase capital in Nok Air Public Company Limited (Nok Air), which lacks liquidity and needs additional funding to continue operations. Following the meeting on 12 April 2017, it was agreed that a Company representative would be sent to submit a vote on capital increase in Nok Air, which would open up opportunities for other shareholders to increase their shareholding. During this meeting, THAI’s Board of Directors did not yet decide whether or not to subscribe to new shares in Nok Air because a study had to be conducted on suitability and value prior to additional investment.
    On 21 May 2017, a THAI Board of Directors Meeting was held to consider subscription of new shares in Nok Air. THAI’s Board of Directors took consideration of the report prepared by the special task force that studied suitability and value for additional investment in Nok Air, given the Company’s current situation. With consideration to this factor, additional information, and opinions as well given that the transformation plan is still under implementation, THAI’s Board of Directors deemed that under the Company’s current situation it was not the right time to increase investment in Nok Air. Therefore, THAI’s Board of Directors concluded that the Company will not subscribe to new shares in Nok Air, regardless that the Company’s percentage of shares in Nok Air would eventually reduce.
    Even though there will be no subscription to new shares, the Company will continue to contribute as a shareholder and grant support for Nok Air’s eventual recovery and sustainable growth. A Company representative who is a member of Nok Air’s Board of Directors has been assigned by THAI’s Board of Directors to oversee and assist Nok Air through to successful completion of the transformation plan as soon as possible.
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  • Nok Scoot and Thai Airasia X receive AOC

    Nok Scoot and Thai Airasia X receive AOC

    Nok Scoot and Thai AirAsia X were yesterday announced to qualify for Air Operators Certificates (AOC) after both met the International Civil Aviation Organization (ICAO) standards.

    Both became the country’s 4th and 5th local airlines to be granted the AOCs.

    Nok Scoot and Thai AirAsia X are low cost international carriers operating in an extremely competitive field.

    Of all 5 local carriers that were granted AOCs, 77% are international carriers.

    The certificates were presented to executives of the two airlines by the Civil Aviation Authority of Thailand yesterday.

    CAAT director-general Chula Sukmanop said that the presentation of AOC certificates showed that the two airlines have security systems in place and their services met ICAO standards even though they are low-cost airlines.

    One final hurdle for Thailand is to petition the ICAO revoke its red-flagging of the local airline industry which should be successfully achieved by the end of this month, he said.

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  • Tellscore launches brands-meet-influencers platform in Thailand

    Tellscore launches brands-meet-influencers platform in Thailand

    Thailand’s first automated and one-stop micro-influencers-meet-brands platform, Tellscore, announces its official debut online today The powerful digital tool enhances business reach and conversion through social media channels. Tellscore enables micro-influencers to earn and brands to benefit by expressing genuine opinions and authentic branded content online.

    Tellscore utilizes micro-targeting technology, allowing brands to customize the number of micro-influencers they work with based on their areas of expertise, size of followers, and most importantly engagement rates that works as an automated system connecting brands and micro-influencers directly. The incorporation of algorithms creates a Tellscore scoring system that is not only effective but also measurable, projecting a preview of the exposure brands are likely to receive from the budget of their choice, with a wide yet precise digital targeting.

    Tellscore is designed with the insider’s knowledge and understanding that reach or visibilities can be mere quantitative figures in marketing performance but does not provoke shifts toward desired purchasing behavior. In truth, the key to a successful marketing campaign is heavily relying on the level of engagements, which is proven to be only garnered by micro-influencers.

    The brains behind the game-changing platform Tellscore are Suvita Charanwong and Amornthep Chimpleenapanont, the Co-Founders of Redlab Co., Ltd., a leading digital agency in Thailand, specializing in digital marketing. With over 20 years of industry experience, Suvita believes that the Asian market is ready to unlock the marketing potential of micro-influencers.

    “Micro-influencers relate and communicate directly with consumers because they are consumers and they speak from their perspective rather than being corporate mouthpieces. This is their real power. Compared to bigger marketing heavyweights there are many diverse and niche micro-influencers; offering a direct line of communication straight to markets that may be difficult to reach without the Tellscore system.

    “Micro-influencers are vital because of the extent of social-media engagement. In Asia, Thailand is leading the way with 47 million Facebook users which accounts for nearly 70% of the population. According to Facebook, in Southeast Asia, that figure is around 241 million users. In just over a year, Instagram users in Thailand have risen from 3.2 million to 9 million. Southeast Asia is gathering pace at an impressive speed when it comes to online and mobile connectivity.”

    Anyone with social media followers and an opinion can become a Tellscore micro-influencer and be notified of incoming campaigns from brands that are relevant to them, which they are then able to create and share meaningful stories that resonate amongst their followers, while they benefit from paid work. Micro-influencers add credibility to brands through their role of trusted friend that can earn them anywhere between THB 100 – 50,000 for a content share or product review depending on their level of engagement and number of followers.

    Tellscore’s campaign management tool assists both brands and influencers in managing their busy schedules when it comes to launching a campaign. The platform helps reduce campaign setup time for brands and provides influencers with a scheduled timeline to share their content. Both Thai and English language micro-influencers are being actively sought prior to the Thailand launch.

    Tellscore expects to reach up to 30 million reachable consumers by connecting micro-influencers with top brands via the platform. Tellscore’s widening their digital reach in Thailand and potentially beyond by the end of 2017.  Tellscore has invested THB 50 million towards this platform, which includes design and development, licensing costs, and other technology fees.

    Marketers signing up to Tellscore can start a campaign and collaborate with any number of micro-influencers of their choice immediately, with no tie-in obligations or locked-in contracts; ideal for product launches, marketing campaigns, breaking news and any campaign that seek to reach out to real audience instead of a temporary digital buzz. The Tellscore automated platform ensures that micro-influencer content is relevant and trusted so consumers listen rather than activating consumers’ default setting of ignoring branded content, loud advertisements and traditional advertorials. 

    Current brands marketing through Tellscore’s platform include Thai Wacoal and Dutchmill, with many other businesses getting online too. Meanwhile, micro-influencers range from individuals and bloggers with 500-10,000 followers and A-lists such as Nang-Prod-Kong-Kha-Prajao, movie review page (1,085,415 followers), Job-Khao, news synopsis page (563,750 followers), Sapai-Pae, travel page (500,324 followers), Tem-Khor, soccer fans page (263,045 followers), Pai-Donnnn, eat and travel page (112,251 followers), Cocopsyche, beauty blogger page (104,765 followers) and many more.  

    With micro-influencers reaching out to consumers in an engaging way, their opinion and content can prove to be invaluable, especially to those budget conscious brands or that looking for new ways to effectively influence their target markets.

     

  • Siam Paragon, Siam Center, Siam Discovery Kick off the Tourist Mid-Year Promotion

    Siam Paragon, Siam Center, Siam Discovery Kick off the Tourist Mid-Year Promotion

    The exclusive cool deals await tourist shoppers as Siam Paragon, Siam Center, and Siam Discovery, Bangkok’s three major shopping destinations, has just launched
    the Tourist Mid-Year Promotion offering a lot of exciting deals and a rewarding experience from now until July 31, 2017.

    As the ultimate all-in-one-place shopping destination and entertainment attraction in Bangkok, Siam Paragon, Siam Center and Siam Discovery offer a truly remarkable experience for all walks of life

    while inviting tourist shoppers to enjoy exclusive tourist privileges and  a wide variety of special offers  from Tourist Mid-Year Promotion from now until the end of this July.

    Simply register “Tourist Card” and receive a complimentary voucher valued at Baht 200 to enjoy

    a world of flavours at My Kitchen located on the 4th Floor, Siam Discovery. My Kitchen offers everyone a new social dining experience with a variety of great taste from five well-known restaurants namely Nara, Kuppadeli, Café Chilli, Man Fu Yuan, Yuzu by Yuutaro and a super chic café Brix Dessert Bar.

    Moreover, making your vacation even more fulfilled by spending more to receive a value of money special gift. Just spend a minimum purchase of Baht 5,000, receive a limited edition elephant clutch while spending  a minimum purchase of Baht 10,000, receive a travelling bag and VIZ Titanium member card.

    Tourist shoppers just present their valid passport at any information counter at Siam Paragon, Siam Center, and Siam Discovery or Tourist Lounge located on G floor of Siam Paragon for registering “Tourist Card”. Tourist Card holders will enjoy up to 30% discounts  on regularly priced merchandises at participating shops ranging from fashion, beauty, wellness, lifestyle to dining at these 3 shopping centers. Tourist Card holders will be also entitled to up to 6% VAT refund for their purchases at these 3 locations.  Valid until the end of December 2017.

    Get ready for a great time of shopping and super savings.

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  • ICONSIAM supports the building of “Kadeejeen-Klongsarn Center”

    ICONSIAM supports the building of “Kadeejeen-Klongsarn Center”

    Through many years, ICONSIAM has a policy of responsibility towards society, the environment, and culture by contributing to the sustainable development of local communities and the long-lasting co-existence with the Chao Phraya River. Hence, ICONSIAM continues to fulfill its missions related to social development throughout the three projects, namely the conservation of natural resources and the environment of the Chao Phraya River in the vicinity, the sustainable development of the communities and their unique local wisdom, and the preservation of the precious culture and traditions of the people living along the Chao Phraya River generation after generation.

    ICONSIAM has cooperated with the Urban Design & Development Center (UddC), Kadeejeen-Klongsarn Community, including homes, temples, schools, and government agencies in Kadeejeen-Klongsarn community, and the PPCP (public-private-community partnership), which comprises of governmental agencies and private organisations, in particular religious leaders in communities including  Buddhist Chief Abbot of Wat Prayurawongsawat Phra Brahmapundit, Head to Goowatin Islam Mosque Imam Nawin Sasanakul, and Assistant Abbot to Santa Cruz Church Father Anthony Ekkachai Soratchakit, to co-work and draw development plan for establishing “Kadeejeen-Klongsarn Center”.

    Mr. Supoj Chaiwatsirikul, Managing Director of ICONSIAM Co., Ltd, said another key aspect of ICONSIAM’s CSR activities lies in the contribution to the development of the communities sustainable. ICONSIAM has foreseen that the project will create benefit for the communities and society, so that the company has taken part to the Kadeejeen-Klongsarn Center project since 2015. During the past two years, ICONSIAM has seen the community strength and unity, and so proud of being part of the community center’s initiative in Kadeejeen-Klongsarn areas. Moreover, ICONSIAM highly expects that the center will be a pilot project and be as a model for other communities’ development. The center will not only be learning and knowledge exchange information center, but also preserve tradition and culture, as well as promote eco-tourism, and increase incomes for people in the communities to have better living standard

    Assistant Professor Niramon Kulsrisombat, director of the Urban  Design & Development Center (UddC), said that the initiative for establishing of the Kadeejeen-Klongsarn Center came from the realization that the areas is one of the oldest communities in Bangkok-Thonburi, which have deep and strong background. During the past 10 years, people in the communities and outside the area have created many activities to rehabilitate this neighbourhood to become lively again. Yet, temporary activities have its limitation and most are not permanent, it could not reach the development target in tangible outcome, despite people in the communities and other organisations have gradually increased their cooperation. As a result, people in Kadeejeen and Klongsarn communities have initiated an idea to establish “Kadeejeen-Klongsarn Center” (KK Center) as social areas and gateway for visitors to reach the area.

    Kadeejeen-Klongsarn Center which will be completed in establishment in 2018 is located on an area of over 250 square meters of the Memorial Bridge adjacent to the riverfront court of the City Law Enforcement Department, which is where Kadeejeen and Klongsarn meet. It is one of the strategic areas to serve the communities as having every kind of transportation including road and water ways, and railway in the near future. The Kadeejeen-Klongsarn Community Center will serve as public utility areas and as the gateway to these communities as well as a starting point for tourists and general people who are searching for information and exchange idea and knowledge about these areas. In addition, the center will also serve as a showcase for products from these communities.

  • Chearavanont family keeps crown as rich Thais get richer

    Chearavanont family keeps crown as rich Thais get richer

    The Chearavanont brothers, led by Dhanin Chearavanont, honorary chairman of Charoen Pokphand (CP) Group, Thailand’s agriculture and food conglomerate, remain the wealthiest family in Thailand this year, according to Forbes magazine.

    According to the Forbes list of Thailand’s 50 Richest in 2017, more than two-thirds of the tycoons saw their wealth increase, with the top five notching the biggest dollar gains. The collective net worth of Thailand’s 50 richest is US$123.5 billion, up 16% since 2016.

    The CP Group’s net worth includes shares owned by Mr Dhanin and his three brothers, Jaran, Montri and Sumet, who are the biggest gainers in dollar terms, adding $3 billion to their wealth to retain the top rank with a net worth of $21.5 billion.

    CP Group has operations in Thailand and overseas with core businesses involving agribusiness, retail and telecommunications. The empire now falls in the hands of Mr Dhanin’s two sons after he decided to step down earlier this year.

    His youngest son, Suphachai, succeeded him as chief executive of CP, while his eldest son, Supakit, is chairman of CP Group, overseeing CP’s business in China.

    Second on the wealth list is TCC Group chairman Charoen Sirivadhanabhakdi, who grew richer by $1.7 billion, making his net worth $15.4 billion.

    In April, Mr Charoen announced the largest property investment in a single site in the country with One Bangkok, a 120-billion-baht business district at the intersection of Rama IV and Wireless roads.

    Coming in third is the Chirathivat family, which operates retail businesses under the Central Department Store brand, as well as hotels and property, with $15.3 billion, up $2.3 billion.

    Central Group, under chief executive Tos Chirathivat, restructured its management board late last year by bringing in a number of key professionals, including former central bank governor Prasarn Trairatvorakul, to run the group’s operations and brace for increasing challenges in retail business.

    This is the first time the 70-year-old company recruited outsiders to help manage group business, which has a combined sales revenue estimated at 320 billion baht.

    A notable gainer on this year’s list is duty-free tycoon Vichai Srivaddhanaprabha, who moves up from No.7 to No.5 with $4.7 billion in wealth, up from $3.25 billion in 2016.

    Mr Vichai replaces Vanich Chaiyawan, a founder of Thai Life Insurance Co, whose rank dropped to No.7 as his net worth dipped by $200 million to $3.8 billion.

    Also dropping in wealth are Prasert Prasarttong-Osoth, a major shareholder of Bangkok Airways and Bangkok Dusit Medical Services Plc, and beer baron Santi Bhirombhakdi.

    Indian-born plastics tycoon Aloke Lohia emerged in 10th place to replace former prime minister Thaksin Shinawatra. The net worth of Mr Lohia, chief executive of SET-listed Indorama Ventures Plc, one of the world’s leading makers of polyethylene terephthalate, rose to $1.75 billion from $1.2 billion in 2016.

    The rich list was compiled using shareholding and financial information obtained from the families and individuals, stock exchanges and analysts, the Stock Exchange of Thailand and regulatory agencies. The stock market rose by 12% in the past 12 months.

    Newcomers to this year’s list include poultry producer Winai Teawsomboonkij (No.35), who founded Thaifoods Group; Itthipat Peeradechapan (No.44), founder of SET-listed Taokaenoi Food and Marketing; and Nutchamai Thanombooncharoen (No.46) of Carabao Group.

  • Shiseido and King Power executes sense of place campaign

    Shiseido and King Power executes sense of place campaign

    Shiseido Travel Retail has partnered with King Power International to deliver a major promotional campaign seeking to capture the unique attractions of Thailand, which will launch the beginning of next month.

    The initiative saw the Shiseido brand collaborate with Thai artist Riety Darisa K and influential Chinese fashion and lifestyle blogger Magic Yang to target Chinese travellers through a 360° programme that included compelling social media and digital content, high-profile in-store activations and travel-retail exclusive products available only at King Power Thailand stores.

    Thailand is one of the most popular overseas destinations for Chinese tourists and the most popular getaway destination during Chinese New Year, with the campaign seeking to appeal to the lucrative Chinese millennials market. Yang, who has a significant social media following, resonates well with the market, regarding her as a key reference point for her personal style, inspired by her love for travel and adventure and the places she visits.

    Yang featured in a promotional film, The Beauty of Thailand, in which she was taken on a tour of the Thai capital Bangkok, featuring subtle references of Shiseido products, as she used some of the products from the brand’s travel-retail range. Her favourite product picks – Ultimune Power Infusing Concentrate, Perfect UV Protector SPF 50+ and Rouge Rouge – were presented through three short videos illustrating the product features, adding further impetus to the campaign. Behind-the-scene pictures of her trip to announce the collaboration as well as the film were posted on her popular Weibo and WeChat social media accounts.

    The campaign was strongly supported by King Power Thailand, with amplification on the travel retailer’s website and social media platforms, a dedicated campaign micro-site, as well as advertising that targeted travelers prior to departure.

    The digital activation created significant buzz ahead of the 1 April unveiling of the in-store activations in King Power Thailand’s main store at Bangkok Suvarnabhumi airport and in the King Power Srivaree Complex (downtown) store. The airport activation, which runs until 31 May, centres on a pop-up store offering complimentary skincare treatments and lip makeovers, as well as a Photo Booth installation where travellers can personalize their photos with Riety’s Thai-inspired visuals to be printed onto their very own customised luggage tags.

    Providing further differentiation and adding to the Sense of Place focus, Shiseido has developed an exclusive skincare set specially curated by Yang and packaged in bespoke sleeves featuring art by Riety. Available only at King Power Thailand stores, the limited edition set includes Magic’s skincare favourites: Ultimune Power Infusing Concentrate for Face, which strengthens skin’s health and its ability to resist signs of ageing; and Perfect UV Protector SPF50+/PA++++, featuring powerful sun protection technology that increases in efficacy upon contact with water or perspiration. Customers spending bt14,000 or more can receive a ‘The Beauty of Thailand’ cosmetic bag as a gift with purchase, while those spending more than THB 16,000 can claim an additional Shiseido tote bag.

    King Power International Senior Executive Vice President Susan Whelan said: “King Power International Group has been the leading retailer and duty free airport and downtown operator for several decades, and have always championed partnership initiatives with our leading supplier partners. At the same time, we are passionate about sharing the Kingdom of Thailand’s rich history and unique culture with the world, and we have been instrumental in developing and supporting cultural initiatives throughout this time.”

    “This exciting collaboration initiated by Shiseido perfectly encapsulates the wonders of Thailand, as seen through the eyes of our talented homegrown artist Riety and prominent social media personality Magic Yang,” she continued. “We are delighted with this opportunity to not only strengthen our long partnership with Shiseido, but also enhance our all-important tourism links with key visitors from China.”

    Shiseido Travel Retail vice-president Marketing Elisabeth Jouguelet commented: “Thailand is one of the most popular destinations for Chinese tourists – it is not only a beautiful and enthralling country but a true retail destination in its own right. Through our strong partnership with King Power International and collaboration with Riety and Magic Yang, we have been able to create a platform which brings a genuine Sense of Place to our retail activation. With compelling and engaging content driving awareness of the unique experiences to be enjoyed in Thailand, coupled with the appeal of TREX products and offers at King Power Thailand, we believe this initiative brings together the best of destination marketing and travel retail in a very powerful combination.”

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  • Private jet market warming up

    Private jet market warming up

    The news that Thai Aerospace Services has been chosen by Honda as the distributor of HondaJet in the SE Asian market has caught public attention.

    HondaJet was launched in December 2015; the manufacturer received 100 orders from all over the world.  The plane is offered to businessmen who want to save time on traveling. It entered the US market after FAA granted a certificate on meeting technical requirements.

    A representative of the Civil Aviation Authority of Vietnam (CAAV) said CAAV has not received any information from Honda about bringing HondaJet to Vietnam.

    To put a new airplane model into exploitation, manufacturers will have to work with local aeronautical authorities and fulfill procedures to obtain a license.

    Besides, every aircraft has to satisfy a series of requirements to obtain two other kinds of certificates, including ownership registration and certificate on meeting requirements to fly.

    The manufacturers also have to prove they can satisfy requirements on radio communication systems.

    “This is important for small private airplanes, because the planes have low flying range. They make noise and affect residential quarters if they fly at night,” an official from CAAV explained.

    For the last 10 years, Vietnam has been the target of many private plane manufacturers and lessors, from luxury planes such as Bombardier Inc (Canada) to helicopters such as Azur Helicopter (France).

    Analysts commented that Vietnam is a market with the number of super-rich people expected to increase by 170 percent in the next 10 years, to 540. The super-rich are defined as ones with total assets of over $30 million.

    The analysts said it would not be a problem for Vietnamese businesspeople to spend several million dollars to buy airlines. Doan Nguyen Duc, a well-known businessman, once owner two private airplanes. However, the maintenance costs and the licensing fee are big challenges.

    Jet owners will have to obtain licenses for every flight, while the owners of helicopters with low flying range will have to obtain approval from the Ministry of National Defence.

    Some years ago, Jussi Hoikka, Commercial Manager of Vinacopter, a distribution firm,  commented that though the Vietnamese average income per capita remains at “low average” level, the demand for private aircraft in Vietnam would soar in the time to come.

    One of the Vietnamese businessmen who first ordered a private helicopter in Vietnam is Chair of the Hoa Phat Group, Tran Dinh Long.

    Long placed the order about the private helicopter with Eurocopter, of which Vinacopter is a subsidiary, in Singapore in 2008.

  • One2car.com launches vehicle inspection service

    One2car.com launches vehicle inspection service

    One2car.com, the largest and most trusted website for new and used cars in Thailand and part of the iCar Asia Thailand network, has officially launched its new vehicle inspection service, which will be carried out by a certified and professional inspection team. Each team member has undergone a Vehicle Inspection Training program, providing added assurance that the inspection is being conducted in accordance with engineering standards and procedures.

    Peace Chongseeha, Head of Inspection Department at one2car.com, said this service will raise confidence in the buying and selling of used cars on one2car.com’s portal and build trust with customers.

    “This service provides assistance to every used car buyer and seller. Buyers visiting the website to purchase a car can use this service to have the car inspected so they can make an informed decision before buying to make sure they are making a good investment. For sellers, using this service prior to listing their car for sale, will assure potential buyers of the good condition of their car”, he explained.

    The vehicle inspection service includes four core safety components:

    • Vehicle body or frame inspection: to ensure no serious accidents or collision compromising structural safety have occurred
    • Modifications inspection:  to check there has been no modification in the vehicle frame and body
    • Submersion inspection: to check that the vehicle has never been submerged underwater
    • Fire inspection: to check that the vehicle has never been on fire

    A 21-page report is provided after the inspection is completed and the results can be posted on one2car.com’s website free of charge for any car using this inspection service. An inspection sticker is also available to place in front of the vehicle to confirm that a physical vehicle inspection was performed. Buyers can request this report from the sellers, thereby facilitating the transaction process.

    One2car also offers additional inspection services including frame check, exterior check, paint thickness check, interior check and passenger amenities functionality check, vehicle systems functionality check with OBDII, engine and equipment check, battery check and  underbody, tyre, wheel and brake check.

    Pornladda Dathratwibul, iCar Asia Thailand’s Country Manager said that this new service allows one2car.com to provide a comprehensive auto service as required by buyers and sellers of used cars.

    “This service offers convenience and benefits both buyers and sellers, providing both parties with trust and credibility which can also help seal the deal. Most importantly, this inspection is carried out by a highly qualified inspection team, headed by an automotive engineer, armed with 20 years of experience and training in Germany with major vehicle brands and inspection training institutes, including vehicle design and modifiction.”

    “Our vehicle inspection process covers all essential areas and is conducted in accordance with high standards of engineering guidelines, which makes our service unique and exceptional from other service providers. With One2car.com’s vehicle inspection service, buyers and sellers can be reassured and confident of a trustworthy service,” she added.

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  • ‘Durian & Fruit Fest’ scheduled for Bangkok, Chiang Mai, Phuket

    ‘Durian & Fruit Fest’ scheduled for Bangkok, Chiang Mai, Phuket

    By focusing on the “King of Fruits”, the durian, the company says it hopes to encourage fruit consumption on an international level.  Together with the Tourism Authority of Thailand, the Commerce Ministry and Central Pattana, Central Food Retail is organising the “Thailand Amazing Durian & Fruit Fest”. More than 300 Thai fruits and fruit-based processed foods will be served in buffet lines taking place in three popular tourist destinations, Bangkok, Chiang Mai and Phuket.

    Phattaraporn Phenpraphat, executive vice president for marketing and public relations at Central Food Retail, said Thailand’s excellent geographic location and pleasant climate created its potential to cultivate tasty fruits of fine quality, which are much appreciated by both Thais and foreigners.

    Fruit exports generate major income for the country. In March last year, the Office of Agricultural Economics forecasts that production of durian, rambutan, mangosteen, longan, langsat and lychee would total more than 2.3 million tonnes.

    As the operator of a supermarket business, Central Food Retail is an expert in selecting fresh, delicious and quality fruits from all over the country to provide to consumers. Last year, about 7,000 tonnes of 66 domestic fruits from 62 provinces were sold, the top 10 being banana, watermelon, other melons, durian, orange, mango, pineapple, papaya, longan and rambutan.

    This year, the company targets overall sales of 10,000 tonnes in 232 branches (as of May).

    The company hopes durian will be a selling point to promote this year’s Fruit Fest, boost Thai fruit consumption and attract more tourists.

    Last August, a durian buffet was held for the first time in Thailand – that month was in the late season for durian in the Eastern region and the harvest season in the South. Feedback from the event was excellent, the company says.

    Of the participants, 70 per cent were Thais and 30 per cent foreign tourists, mostly Chinese. According to a survey, the tourists were very pleased with the durian buffet. They said the price was reasonable and they wanted to come back if the buffet were to be organised again.

    “The company was really satisfied with the event last year,” Phattaraporn said. “It created a signature and an image of Thailand as the world’s destination for tropical fruit. Therefore, we are making the durian buffet one of our main events this year.

    “With the intention of encouraging fruit consumption and attracting tourists, we are cooperating with the Tourism Authority of Thailand, the Ministry of Commerce and Central Pattana to promote the event and create awareness among target markets, using two main strengths: the 17 types of durians and the locations of the buffets, namely Bangkok, Chiang Mai and Phuket.”

    At the event, there will be two zones, a buffet zone and a farmer’s market. In the buffet zone, there will be various kinds of Thai fruits, led by Monthong durian, the “Queen of Fruits” or mangosteen, rambutan, lychee, watermelon, banana, and papaya, along with more than 11 fruit products such as coconut water, Thai sticky rice with mango, and coconut-milk ice cream.

    In the farmer’s market, the highlights of the event will be gathered, for example, E-nak durian from Rayong province, which is quite rare, Koh Chang Chanee durian, durian Tteokbokki, durian Bingsu, crispy mangosteen, durian macaron, and durian Chinese pastry. Overall, there will be about 300 products in both zones.

    The Thailand Amazing Durian & Fruit Fest will be held in as follows:

    • Bangkok from May 24-31 at the Square A area in front of CentralWorld;

    • Chiang Mai from June 7-13 at the courtyard in front of CentralFestival Chiang Mai

    • Phuket from June 28 to July 4 at the courtyard in front of CentralFestival Phuket.

  • Central Food launches new format in Thailand

    Central Food launches new format in Thailand

    The parent company of Tops Supermarket, Central Food Retail (CFR), will invest Thb1bn (US$29.37m) in a new format Tops Plaza, and 176 new Superkoom supermarkets.

    The leading Thai retailer told that the new format will be community shipping mall, with the first to open in Pichit this year, and another in Payao next year. CFR also plans to open 178 Superkoom supermarkets this year, bringing its total operations of the discount supermarket to 200.

    Phattaraporn Phenpraphat, CFR executive vice-president for marketing and public relations, told that the company had strong sales growth in the first quarter of the year, both from existing stores and from new Superkoom, Tops Daily and Tops Market store openings.

    “Our sales growth of 3.02 per cent in the first quarter exceeded the industry growth rate,” she said.

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  • Shiseido and King Power International capture beauty of Thailand in 360° campaign

    Shiseido and King Power International capture beauty of Thailand in 360° campaign

    Shiseido Travel Retail has partnered with King Power International (Thailand) to deliver a major promotional campaign which aimed to capture the beauty of Thailand.

    For the initiative, Shiseido collaborated with Thai artist Riety Darisa K and influential Chinese fashion and lifestyle blogger Magic Yang  to target Chinese travellers through a 360 ̊ programme.

    The programme included social media and digital content, in-store activations and Travel Retail Exclusive (TREX) products available only at King Power Thailand stores.

    The campaign, which aimed to capitalise on the large number of Chinese visitors to Thailand, tapped into the power of influencer marketing to push brand awareness and drive sales among Shiseido’s key consumers, particularly millennials. Magic Yang, a leading influencer in China, has a strong following of millennials on social media who are inspired by her personal style, her love for travel and adventure and the places she visits.

    With Riety as her guide, Magic was taken on a tour of Bangkok, where she discovered the capital city’s art, beauty and culture. Her trip to Thailand was captured in a promotional film, called ‘The Beauty of Thailand’.

    Leading up to the campaign’s official launch on 1 April, Magic posted exclusive behind-the-scenes pictures of her trip to announce the collaboration and shared the film on her Weibo and WeChat accounts. The film features subtle placement of Magic’s top three Shiseido beauty picks: Ultimune Power Infusing Concentrate, Perfect UV Protector SPF 50+ and Rouge Rouge.

    The campaign was prominently highlighted on King Power Thailand’s website and social media platforms and a dedicated campaign micro-site. Travellers were also targeted prior to departure via advertising.

    The in-store activations at Bangkok Suvarnabhumi Airport and in the King Power Srivaree Complex downtown store are running until 31 May. The airport activation features a pop-up store which offers complimentary skincare treatments and lip make-overs, as well as a Photo Booth where travellers can personalise their photos with Riety’s Thai-inspired visuals to be printed onto their own customised luggage tags.

    To further underline the Sense of Place focus, Shiseido has developed an exclusive skincare set specially curated by Magic Yang and packaged in bespoke sleeves featuring art by Riety. The limited-edition set, only available at King Power Thailand stores, includes Ultimune Power Infusing Concentrate for Face and Perfect UV Protector SPF50+/PA++++.

    Customers spending THB 14,000 (€368) or more will receive a complimentary ‘The Beauty of Thailand’ cosmetics bag and those spending more than THB 16,000 (€420) can claim an additional Shiseido tote bag.

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