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Tag: chanel

  • Here’s Why Pre-Owned Luxury Fashion Are Growing In Asia

    Here’s Why Pre-Owned Luxury Fashion Are Growing In Asia

    Asia’s pre-owned luxury fashion market is continuing to grow, with shoes and t-shirts gaining ground, according to multichannel retailer Reebonz.

    Although bags continued to dominate, with an average of 77 per cent of total transactions in 2016 and 2017, both shoes and apparel achieved steep sales growth throughout the region, according to Reebonz’s now annual Asia Luxury Index.

    In Hong Kong, for example, sales of used branded sneakers rose 48 per cent last year, while “luxury t-shirt” sales soared six-fold.

    The report is based on Reebonz’s own trading data across Australia, China, Hong Kong, Indonesia, Malaysia, New Zealand and Singapore, along with unspecified “industry reports”.

    Reebonz says millennials are driving the sector’s growth, “tilting the scales in favour of a pre-owned luxury market that continues its growth trajectory”.

    Chanel, the most-purchased pre-owned brand by millennials, recorded more than double the total sales value on Reebonz last year over 2016.

    The report said the changing perceptions towards pre-owned luxury have altered the state of resale and how consumers shop today, contributing to 40 per cent sales growth in the pre-owned category at Reebonz.

    “The growing demands of buying from the resale market cleverly gives rise to a community of individual sellers, injecting the luxury ecosystem with products that meet these needs,” said Reebonz cofounder Daniel Lim.

    Louis Vuitton, Hermes and Chanel were the three top-selling brands on Reebonz last year, fetching resale values as high as 125 per cent of their original retail price in the secondary market. Gucci, Celine and Dior were also among the top 10.

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  • Why luxury will still need brick-and mortar

    Why luxury will still need brick-and mortar

    Guests who visited Chanel’s Mademoiselle Privé at PMQ in Hong Kong got more than they bargained for.

    The luxury maison took its exhibition to the next level, blending augmented reality (AR) with physical experience. With the help of a virtual tour app on the smartphone, the many icons of the luxury maison, from the No.5 fragrance to the couture ateliers, were brought to life.

    Apart from exhibits that highlighted the maison’s heritage and savoir-faire, exclusive workshops were held to allow guests to try their hands at Chanel’s prized know-how, such as embroidery and high jewellery making.

    “Chanel is about more than a [mouse] click,” says Bruno Pavlovsky, the brand’s president of fashion. “Despite our investment in e-services for our customers, we still need to have the physical touch for them to understand the brand, to see and try the products. For us, all the digital developments and experiments are [designed to provide] better services for our customers in the boutiques.”

    While luxury brands continue to invest in digital storytelling and services, they are not forgetting about the physical experience either, now even more so than ever. They are not only focusing on retail spaces but also institutions to promote heritage and savoir-faire.

    Chanel’s Mademoiselle Privé exhibition, which travelled from London’s Saatchi Gallery to D Museum in Seoul, is hardly the only example. The maison is launching a Gallery Gabrielle Chanel exhibition space in Paris’s prestigious Palais Galliera fashion museum as well as a permanent location that will bring the house’s metiers d’art ateliers from Maison Lesage to Lemarié under one roof, expected to open in 2020.

    Apart from Chanel, other heritage houses are preserving their legacy through permanent institutions to reach existing and potential customers.

    Pavlovsky agrees on the importance of physical experience when it comes to branding.

    “We are not talking products but the values of Chanel and what makes the brand unique, which is more difficult than talking about the shoes or bags,” he says. “There’s nothing to buy at the exhibition. It’s for people to see, learn and better understand the brand. We believe that it’s quite important that in our key markets, we can share and offer that to our customers.”

    Even in their new retail concepts, brands are integrating their heritage, DNA and patrimony into the designs. Louis Vuitton’s Place Vendôme flagship store – restored from a heritage building circa 1714 and designed by Peter Marino – features more than 30 works by 22 artists ,including a 2015 portrait of a young Louis Vuitton by Yan Pei-ming.

    The Boucheron flagship store, also in Place Vendôme and under renovation, will be paying tribute to the house’s rich heritage.

    “We are renovating the full building in a patrimonial way,” says Hélène Poulit-Duquesne. “The objective is to redo it as if it was being built at the end of the 18th century. It’s our family house.”

    The flagship store, which is set to open doors in September 2018, will include a salon dedicated to hosting educational gatherings.

    The association between arts and fashion has been widely embraced by luxury maisons and many highlight the connection with permanent art spaces and cultural centres, such as the Fondation Louis Vuitton, which opened in Paris four years ago, as well as Fondazione Prada in Milan, which opened its new permanent location in 2015.

    Now luxury brands are also lifting the curtains of their ateliers to put their prized artisanal skills in the spotlight by hosting workshops and classes for customers to get a taste of their craftsmanship.

    Chanel’s Lesage workshops, which allowed fans to learn basic embroidery as part of the exhibition programme, were a sell-out. The pictures and posts on social media platforms proved how successful the classes were.

    While Chanel’s only hosting the classes during exhibition periods, Van Cleef & Arpels has taken the mission further and established L’ecole in Place Vendôme, Paris. Since 2012, the permanent address has been the venue for the brand to host a variety of classes on subjects from the history of jewellery, gemmology as well as savoir-faire.

    The Parisian school made its overseas debut in 2014 and hosted classes for fans in Hong Kong and came back for a third run just last year due to overwhelming results. “We’ve been asked by students to bring it back,” says Nicolas Bos, CEO, and president of Van Cleef & Arpels. “These programmes need some time and repetition to establish. So when we take them abroad, the mindset is that it’s going to last and develop over a long period of time. It’s really about education.”

    It is important to show the rare craftsmanship behind the brand, Pavlosky adds. “Because it’s difficult,” he says. “You cannot  be a good craftsman without the experience. In this digital world, it’s important to remind everyone of that.”

    Digital integrations might be how luxury brands do business today, but physical experience, be it in brick-and-mortar stores or for brand communications, has not been forgotten. As the aptly coined term “phy-gital” suggests, the future of luxury experience might require both experiences going forward hand-in-hand.

    “Both physical and digital aspects are really important, but when you buy a €2 million
    [HK$19.1 million] necklace, you would want to have a full ceremony,” Poulit-Duquesne says.

    Bos also believes that digital and physical experiences complement each other.

    “Definitely the digital world provides fantastic opportunities but we create jewellery that is meant to be experienced, touched and worn. So we really believe in physical experience. The more you offer on digital experiences, the more you need to develop physical experiences to match.”

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  • Chanel cosmetics opens its first boutique in Seoul

    Chanel cosmetics opens its first boutique in Seoul

    Chanel opened its first independent beauty boutique ‘Chanel Famille Boutique’ in Shinsegae Department Store, on 15th Pamier Street in Gagnam.

    Chanel Famille Boutique is Chanel’s first beauty flagship store in Korea, where customers can experience different displays, make-up services, beauty classes and exclusive collections.

    Famille Boutique showcases products such as fragrances and makeup in a new way  inspired by Korea’s unique Taegeuk pattern to celebrate the opening of Korea’s first cosmetics boutique.

    In addition, the boutique shows the creative spirit of Chanel, which blends with the trendy Korean latest k-pop music, and a new system to quickly find your own lip color.

    There are 5 make-up classes in Chanel Famille Boutique. Particularly, “Coco Friends” is a small beauty class with 3 guests for 30 minutes, so customers can learn from custom make-up to the latest trend make-up.

    A variety of exclusive collection items are available in Korea, including the boutique exclusive’ Le Signe du Lion ‘, inspired by the Lion, Mademoiselle Chanel’s constellation.

    Chanel launched with a variety of events from 15 December to 21 December to celebrate Christmas, including Christmas cards, calligraphy services, and ribbon tree making.

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  • More Chanel Flagship for Asian Shoppers

    More Chanel Flagship for Asian Shoppers

    Seoul will have one of six Chanel flagship stores being launched next year, with the brand also about to open in Beijing’s China World mall.

    “These will be either brand new stores or major re-openings, which will be very impactful,” says Chanel fashion and accessories divisions president Bruno Pavlovsky.

    On December 1, Chanel opened a second Tokyo flagship in Ginza following a three-year renovation by architect Peter Marino.

    Just before that, designer Karl Lagerfeld was in Chengdu, where Chanel reprised its Ancient Greek Goddess cruise collection, originally shown in Paris in May.

    “We scored 698 million hits from that show on WeChat and Weibo and so on,” says Pavlovsky. “That impact allows us to create an accessible dream: a chance to see and touch and understand what the brand is all about. That has nothing to do with customers – we don’t have 500 million customers in our boutiques.”

    He believes the key equation in luxury is balancing accessibility to the dream with exclusivity inside boutiques. This is why Chanel’s e-commerce is essentially limited to beauty and eyewear.

    “Chanel is not a click,” says Pavlovsky. “But when you think of a $5000 jacket or a $10,000 dress, the customer experience has to be more than just a click.”

    He says business in China has been boosted by the policy of global price harmonisation he started introducing in 2015. “We see more and more Chinese in China coming to our boutiques regularly.

    They don’t need to travel to Paris, New York or London to buy Chanel, and this is very important.”

    One vehicle to boost sales in China will be harnessing influencers, says Pavlovsky. “What is interesting about influencers in China is their point of view of the brand. Some are followed by 20 or 25 million people, which is quite impressive. And they are very clear that what their followers want from them is a point of view. We have to work with them not to dilute this kind of positioning.”

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  • New face for Chanel Japan Flagship store

    New face for Chanel Japan Flagship store

    Following a three-year renovation, Chanel Japan has re-opened its flagship store on Namiki Dori in Ginza.

    Initially opening in 1994, the store was the brand’s first Japanese standalone boutique. As well as new interiors, architect Peter Marino has given the nine-storey building a fresh facade with matte black and white panels alluding to Chanel’s iconic colour palette. For the first two months, the building will feature an artwork by Shuji Mukai.

    Inside, the store features curated works from international contemporary artists, including an ink painting by Heinz Mack, a bronze relief by Anthony Pearson and a painting by Gregor Hildebrandt.

    On the ground floor, bags and accessories are displayed on sleek shelving and custom-made cabinets. On the second floor, the palette is softer with beige carpeting and matching furnishings to background shoes and more accessories.

    More bags feature on the third floor alongside the ready-to-wear collection, repeated on the next floor in a setting defined by gold and black accents.

    On the eighth floor is Le Salon Beaute, which offers a fusion of western and oriental face and body treatments, while the top floor is home to Le Salon Prive, an exclusive event space.

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  • Take a deeper look on Pharrell Williams & Chanel’s collaboration

    Take a deeper look on Pharrell Williams & Chanel’s collaboration

    Pharrell Williams’ sneaker collaboration with Adidas Originals HU NMD and Chanel launched at the Paris boutique Colette.

    Chanel at Colette
    Source : WWD

    To celebrate, the luxury French house founded by Gabrielle Chanel threw a party attended by the likes of Karl Lagerfeld and Justin Timberlake. Indeed Williams has collaborated with Timberlake for his upcoming album.

    The sneakers, 500 of which have been made and which 120,000 hopefuls pre-registered on the Colette website to be in with a chance of buying, are retailing for almost $1200. Williams, however, speculated that the might fetch up to $40,000 on the resale market.

    Here, are 13 of the most illuminating takeaways from the day’s experience. Quotes from Pharrel Williams are used as explanations.

    1. His relationship with Chanel began in an unexpected way.

    “I used to listen to Notorious B.I.G. back in the day and he used to talk about bags by Chanel.”

    2. Williams began wearing the label long before the unisex trend took shape.

    “One day I had the audacity to buy a belt even though I knew it was a woman’s brand and other things that would fit me, like a couple of sweaters that felt like they were unisex.”

    3. He’s also been customizing his sneakers since forever.

    “I started writing the CCs on some of my sneakers and the rest is history.” He customized his own Chanel collaboration pair with slogans such as “Women’s Rights” on the back and “God Is The Greatest,” “Love Your Enemy” and “Others First” on the sides of the soles.

    4. Williams does not consider himself a style beacon.

    “I’m definitely not a style icon. I’m learning all the time and I pride myself on doing collaborations with people I can learn from.”

    5. He was initially worried that Chanel might say no when he proposed the collaboration.

    “I could not believe it [when they said ‘yes’] and I still cannot believe I’m here. It has been never done in the history of the brand.”

    6. Yes, some people do actually say no to Pharrell Williams.

    “My wife tells me no all the time.”

    7. Those sneakers could have looked very different.

    “We picked five different designs and these were the ones that Karl liked,” he said of the collaboration sneakers he sported. “They say Chanel on one foot and Pharrell on the other. There were some that just said Chanel or Gabrielle. There were different combinations. It is another level to have my name alongside Chanel. That’s what I was really honored by.”

    8. Like many artists, Williams has synaesthesia, meaning he perceives music as colors.

    “It is because [the artists’] minds are wired to perceive things metaphorically: If they hear something, they see a color. That’s an instant metaphor.” Indeed color plays a major role in his life, not least his hair. While he is now sporting an orange dye job, “two years ago I dyed my hair green and that was the tipping point when I decided to do another album with N.E.R.D. I am like a method actor.”

    9. So what color is his “Lemon” track with Rihanna?
    Yellow of course. And as for that eagerly anticipated, upcoming N.E.R.D. album, it involves “a lot of colors like crazy graffiti.”

    10. Williams doesn’t like interviews.

    “Talking about your art form too much drives out the lucidity and the vividness of it. So if it was a painting, by the time you’re done doing the interview the painting will have faded a bit.”

    11. Women have taught him everything he knows.

    “From my mom women I dated from fashion, taste, how to take care of my face how to see deeper into things and not just be hooked on aesthetics that’s how a woman’s mind works. They do not just stare at the painting, they figure out what it means.”

    12. And as evidenced by the messages he wrote on the back of his shoes, he strongly believes in women’s rights.

    “You guys deserve to get paid as much as we do. We owe the female species.”

    13. Any more collaborations with Chanel in the pipeline?

    “I think that is up to them. I would love to.”

  • In a bold and surprising move CHANEL debuts capsule of €1000 sneakers

    In a bold and surprising move CHANEL debuts capsule of €1000 sneakers

    French luxury brand Chanel has launched a capsule featuring 500 pairs of €1000 (US$1185) sneakers to celebrate its takeover of French high-fashion streetwear retailer Colette.

    Courtesy of Karl Lagerfeld, the sneakers are part of singer Pharrell Williams ongoing collaboration with Adidas Originals.

    The resale value of the sneakers have shot up to $32,000 after 120,000 shoppers registered to buy them. The 500 buyers will be chosen by an independent ballot process.

    Williams says he expects the resale value of the sneakers to go up to $40,000 as any of his merchandise is known to resell for multiple times its value. For example, his Adidas collaboration with his band Nerd is now going for up to $10,000.

    There is also a philanthropic twist to the collaboration as Williams and Chanel plan on donating profits to the Chanel Foundation, which supports women’s empowerment.

    It is one of the final collaborations for Colette with the department store set to close on December 20.

  • Louis Vuitton losing past luster in Korean market

    Louis Vuitton losing past luster in Korean market

    The sales growth rate of Louis Vuitton has backtracked in 2017 at the nation’s major department stores, losing its market prestige as one of the most desired luxury brands, industry sources said on 13 November 2017.

    According to market insiders, sales of the French luxury brand at a department store between January and October 2017 slipped 5.3 percent from the same period of 2016, while that of its rival luxury brands, Chanel and Hermes, rose 11.2 percent and 16.5 percent, respectively.

    At another department store, sales of Louis Vuitton dropped 2.1 percent while Chanel and Hermes respectively surged 13.7 percent and 17.1 percent. The department stores were not identified.

    Louis Vuitton Korea, the local importer and distributor of the French fashion and jewelry brand, operates as a limited company here and is therefore not required to disclose its sales records.

    Chanel Korea and Hermes Korea are also not obligated to do so. Louis Vuitton Korea was launched as an incorporated company, but it became a limited company in 2012 in the face of public criticism over its low corporate outreach despite considerable profits here.

    The French fashion house has enjoyed popularity in the recent past, targeting young women with its monogram series. Market insiders say Louis Vuitton appears to have lost some of the brand value from its rarity, focusing on bags priced 2 million won (US$1,790) that have become an affordable range for customers in the luxury segment.

    The vast popularity of Louis Vuitton in the past and consequent sales have made the brand too common, taking away much of its cachet, a retailer said. “The popularity of its monogram series fizzled out, and there was no succeeding product, which is another reason for the slump,” he said.

    Meanwhile, Hermes and Chanel have targeted the higher end segment, keeping their price range within the highest level of the market.

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  • Sales drops for Louis Vuitton Korea

    Sales drops for Louis Vuitton Korea

    Louis Vuitton Korea has fallen behind its rivals, with sales dipping into minus territory this year, industry data shows.

    Sales at a leading department store for the international fashion house for the January-October period backtracked 5.3 per cent. Demand for Louis Vuitton products were down 2.1 per cent at another department store during the same period.

    Meanwhile, rivals Chanel and Hermes achieved double-digit sales during the same period. Chanel added 11.2 per cent and 13.7 per cent at the two department stores, while Hermes managed 16.5 per cent and 17.1 per cent growth, respectively.

    “The vast popularity of Louis Vuitton in the past and consequent sales have made the brand too common, taking away much of its cachet,” an unidentified retailer said. “The popularity of its monogram series fizzled out, and there was no succeeding product, which is another reason for the slump,” he said.

    Exact sales figures are not available for Louis Vuitton, after its local operator was turned into a privately-held company from a limited company in 2012 when its lack of social contribution compared to its dividend propensity became controversial. Privately-held firms do not have to disclose detailed corporate information, such as donations.

    A law was revised recently, however, requiring private companies to undergo external inspections and to disclose financial information, including sales, dividend rates and contributions.

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  • House of Chanel exhibition for Hong Kong

    House of Chanel exhibition for Hong Kong

    Hong Kong is the next destination for the House of Chanel’s Mademoiselle Prive exhibition – the third chapter after London and Seoul.

    Opening early next year at PMQ, the four-week exhibition will offer an immersive experience that traces the brand’s origins and inspirations over the years.

    It also captures the charisma and irreverent spirit of Gabrielle Chanel as well as Karl Lagerfeld, the two driving forces behind the house, through a narrative tailored especially for Hong Kong. The show highlights Mademoiselle Chanel’s creations as modernised by Lagerfeld, from haute couture to the Chanel No. 5 fragrance to high jewellery including the re-edition of the Bijoux de Diamants collection designed in 1932.

    Running from January 13 to February 10, the Hong Kong edition will be open to the public free of charge.

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  • Leaked report shows loss for Chanel International

    Leaked report shows loss for Chanel International

    Chanel International, the Dutch holding company that has the French luxury brand under its wing, had a 9 per cent year-on-year loss with turnover of US$5.67 billion last year, according to a leaked document.

    Chanel International does not publicly disclose its earnings, but two publications have been able to access a confidential 91-page document audited by Deloitte and filed at the Amsterdam Chamber of Commerce.

    This showed the company’s net income fell nearly 35 per cent from $1.34 billion to $874 million. The publications say its operating income slid 20 per cent to $1.28 billion, resulting in a 22.5 per cent decline in profitability – a slight improvement on its 25.7 per cent decline the previous year.

    According to the document, Chanel International’s decline is partially explained by the sale of its subsidiary Chanel UK, which represents about 11 per cent of its sales, to another entity also under its control. “On an equivalent benchmark, at constant exchange rates, the results are stable.”

    Terrorism impact

    It also attributes the revenue drop to terrorist attacks in Europe hitting the flow of tourists. The impact of the company’s sale of the Bourjois beauty brand to Coty in April 2015 also impacted sales for the first quarter of last year. Chanel received 15.43 million Coty shares, equivalent to about $240 million at the time.

    Figures in the leaked report probably also include Chanel’s fragrance and beauty sales, as well as earnings from other brands owned by the Wertheimer family, including swimwear brand Eres and British gunmaker Holland & Holland.

    But while results dropped, dividends to Chanel International’s shareholders, Alain and Gérard Wertheimer, increased. Bilan says the brothers received $3.41 billion last year, more than double the $1.64 billion for the previous year. Alain has been global chief executive of Chanel since January last year, while Gérard oversees Chanel’s watch division. Their grandfather, Pierre Wertheimer, was the business partner of Chanel founder Gabrielle “Coco” Chanel.

    Meanwhile, the luxury goods market is expected to return to growth this year, driven by domestic spending in China and tourism in Europe, according to a May study by US advisory firm Bain & Co.

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  • Chanel opens Singapore pop-up store

    Chanel opens Singapore pop-up store

    Chanel has opened new standalone ephemeral boutique at The Shoppes at Marina Bay Sands (MBS). It’s the first of its kind to come to Singapore, in a bid to attract new customers with a hotel-esque retail experience and expanded product offering.

    The French luxury house has opened the Ritz-inspired, 3,000 square-foot-space, as a temporary replacement for the MBS Chanel store, which is currently closed for renovations.

    Split into four rooms, the boutique boasts the Parisian couture brand’s signature black, white and beige palette for an Art Deco-themed store that represents Chanel’s latest collection of women’s fashion and accessories.

    However, Chanel Singapore was very selective with the store pieces, allowing the pop-up to offer a wider selection of items.

    Of particular interest is Chanel’s Paris Cosmopolite 2016/17 Metiers d’art ready-to-wear collection. The Ritz Hotel in Paris, as well as the French capital’s cafe culture and the personal style of Chanel founder Coco Chanel inspired the new line.

    “We wanted the pop-up to not only offer something exciting and unique for our existing customers, but also to encourage new customers, who might not have visited our previous stores,” Stephanie Nussmann, managing director of Chanel for Singapore, told the Strait Times.

    The new MBS Chanel boutique will reopen in November, at the closure of the pop-up. Once completed, the renovated store will cover 9,277 square feet — from its original 6,509 square feet — with extra floor room for ready-to- wear collections. Meeting the needs of a more discerning Singapore customer, it will also offer a wider line of jewellery and watches.  Styling services, allowing customers to have personalised shopping experiences, will also be available.

  • Chanel’s pop-up Coco Café is finally in Hong Kong

    Chanel’s pop-up Coco Café is finally in Hong Kong

    Coco Café is finally landing in Hong Kong this week. After its eye-poppingly Instagrammable stops in Tokyo, Seoul, Singapore and Shanghai, Chanel’s pop-up café will be taking over the Causeway Bay (G/F 38 Yiu Wah Street, Causeway Bay) branch of Coffee Academics from June 10 to 25.

    The beauty brand has created its own chic little universe, where you can sit back with a neon pink cup of coffee and peruse a special edition of The Coco Daily (don’t forget to bring your shades to complete the Parisian café look).

    Of course, it is Chanel, so they’re not just going to serve lattes and cakes—you can also expect to see ‘beauty bubble tea’ and perfume-inspired juices on the menu, if they follow their recipes from Singapore.

    After that, head over to the beauty counters for a free mini makeover, and then get a quick change of your nail shades at the nail bar. Spruce up your look with some tattoo stickers, and spritz on some Chance fragrance for the final touch.

    Don’t forget to commemorate the occasion with a few snaps in the photo booth, which will have Chanel-themed digital stickers. We have our heads in a fluffy pink cloud just dreaming about it.

    As if that’s not enough, visitors will also be treated to a sneak preview of Chanel’s new lip product, Le Rouge Crayon de Couleur. The intense crayon lipstick, which comes in 11 shades, will be shown in Asia for the first time.

    Gorgeous makeup and delectable treats—what more could a girl ask for? Register online for a complimentary drink, door gift and priority entry. Time slots are filling up fast, so we suggest you get on it quickly.

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  • Chanel opens first cosmetic boutique in Vietnam

    Chanel opens first cosmetic boutique in Vietnam

    Chanel has opened its first dedicated cosmetics and perfume boutique in Vietnam.

    Opting to debut in Ho Chi Minh City, the new store is located on the ground of the capital’s Saigon Centre shopping mall. Covering 133 square metres, the Chanel shop is designed with a tri-colour theme of black, beige, and burgundy.

    The Vietnamese outlet will sell Chanel’s latest makeup, skincare, and perfume collections – with special emphasis on the ‘Les Exclusifs de Chanel’ perfume collection with 16 scents.

    Local customers are also privy to Chanel’s special skincare service called Sublimage from Chanel beauty team.

    Chanel’s Vietnam cosmetic store opening signals the French fashion house’s continued push in to Asia, a market that is growing.

    In March, Chris Leung joined Chanel as rewards manager, Asia Pacific. Based in Hong Kong, Leung has his five years rewards experience as regional reward manager for Asia Pacific at Oxford University Press.

    According to Euromonitor International, Vietnam’s cosmetics market is vastly made up of imported foreign products, namely from South Korea, Europe and the US, accounting for 90% of the local market.

    A recent report from the Trade Map of ITC (International Trade Centre) and the World Bank showed that Vietnam imported $1.1 billion worth of foreign brand cosmetics in 2016, with the figure expected to double by 2020 to $2.2 billion.

    Perfume topped the list of biggest cosmetics items, accounting for 55% of total imports, followed by makeup products, which account for 21%.

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  • Chanel Vietnam opens first cosmetics boutique

    Chanel Vietnam opens first cosmetics boutique

    Chanel Vietnam has opened its first dedicated cosmetics and perfume boutique.

    The 133 sqm store is located on the ground floor of the Saigon Center shopping mall in the heart of Ho Chi Minh City. It is decorated with a three-color theme of black, beige, and burgundy.

    The store showcases Chanel’s latest collections of makeup, skincare, and perfumes – with special emphasis on the “Les Exclusifs de Chanel” perfume collection with 16 scents.

    Customers will also enjoy a special skincare service called Sublimage from Chanel beauty team.

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