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Tag: chips

  • Apple had a Plan to end Qualcomm’s licensing policies

    Apple had a Plan to end Qualcomm’s licensing policies

    When Apple agreed to use only Qualcomm’s modem chips for the iPhone, it worked out an annual $1 billion “incentive fee” that it would receive from the chip maker. But there was an important condition. If Apple decided to use a second modem chip supplier, it would have to pay Qualcomm back the “incentive fees” it received. Apple then attended a hearing held by the South Korea Fair Trade Commission and spoke out against Qualcomm’s chip licensing practices. As a result, the $1 billion checks stopped. At the same time, Qualcomm learned that Apple was planning on using Qualcomm and Intel modem chips for the iPhone 7.

    In January 2017, Apple sued Qualcomm over the $1 billion checks it was no longer receiving, setting off a chain reaction of lawsuits filed by both sides against each other. But that is all water under the bridge following the settlement that both companies agreed to last week. All lawsuits are dropped, and Apple will pay Qualcomm an undisclosed amount. Apple now has a six-year licensing agreement with Qualcomm and a multi-year pact that will guarantee it modem chips from the San Diego based chip maker. According to one analyst, Apple could be paying Qualcomm as much as $9 per iPhone for the component.

    During the two years before the settlement, Apple publicly derided the quality of Qualcomm’s modem chips while in private it called them “the best.” These complementary comments were made by Apple executives in memos that also praised Qualcomm’s “unique patent share” and “significant (intellectual property) holdings.” The memos were obtained by Qualcomm during the discovery process. That is when both parties in a lawsuit hand over evidence to each other before a trial starts.

    Apple called Qualcomm’s chips worthless in arguments it made to lawmakers, regulators, judges, and juries while privately raving about the company’s components. This has many wondering how deeply Apple believed what it was saying when it tried to get courts to change the methods that Qualcomm uses to sell its chips. Apple’s true feelings about Qualcomm might explain why it might be paying Qualcomm as much as $9 per iPhone for its chips.

    Previously, Apple derided Qualcomm’s royalty deals that force phone manufacturers to pay a percentage of the retail price of each phone sold. In fact, just before the settlement was announced, Apple and Qualcomm were squaring off in a San Diego courtroom with billions of dollars in play. On Tuesday, during his opening statements, Apple’s attorney (Ruffin Cordell from Fish & Richardson) was trying to prove that the iPhone didn’t rely on Qualcomm’s component. He did this by pointing out that an iPhone can function using a Wi-Fi connection. And Apple has wondered in the past why Qualcomm should receive royalties for parts of a phone that it has nothing to do with.

    Apple’s attorney also pointed out Tuesday that licensing deals Apple made with Ericsson and Huawei were for twice the number of patents that Apple licensed from Qualcomm, but for a small percentage of what Apple was paying the chip supplier. However, an internal Apple document later obtained by Qualcomm showed that Apple licensed less expensive patents on purpose in order to create evidence that showed how much more Qualcomm was seeking to license its patents.-

    “While it’s very common for companies who are engaged in legal disputes to play hardball, the disclosure of these documents is very unsettling. It potentially reveals that Apple was engaging in a bad faith argument both in front of antitrust enforcers as well as the legal courts about the actual value and nature of Qualcomm’s patented innovation.”-Adam Mossoff, law professor at George Mason University, director of the Center for the Protection of Intellectual Property

    Documents received by Qualcomm during discovery revealed that Apple had planned on suing Qualcomm as far back as 2014; the tech giant decided to wait so it could continue to collect the billion-dollar payments from the chip maker. One document, produced by Apple six months before it lobbed the first salvo in their court battles, revealed Apple’s game plan to reduce the amount of the royalties it was paying to Qualcomm. Apple would “hurt Qualcomm financially,” and “put Qualcomm’s licensing model at risk.”

    Qualcomm’s licensing model is at risk, but not necessarily because of Apple. Earlier this year the Federal Trade Commission and Qualcomm squared off in a non-jury trial held before Judge Lucy Koh. Apple did have some executives testify against Qualcomm’s licensing practices, but other phone manufacturers did so as well. If Judge Koh, who presided over the Apple v. Samsung patent trial, rules in favor of the FTC, Qualcomm might have to change the way it sells its chips.

  • SoftBank arranges to buy ARM for $31b

    SoftBank arranges to buy ARM for $31b

    SoftBank has entered a deal to buy chipmaker ARM for a whopping $31 billion to help cement the company’s future in the burgeoning IoT sector.

    The boards of both SoftBank and ARM have unanimously recommended the proposed deal to buy out 100% of ARM and turn the company into a wholly-owned SoftBank subsidiary.

    The proposed buyout of UK-based ARM is the third largest proposed corporate merger of the year, and the first major deal in the UK since the Brexit vote, which has pushed down the value of the British pound to make the prospect more enticing for SoftBank.

    ARM’s core business of designing chips for mobile devices alone does not justify the high purchase price, which is more than 70 times the company’s net earnings for 2015. The company generated a mere $1.5 billion in revenue last year.

    But to counter slowing smartphone sales, ARM has been seeking to diversify into other sectors by designing chips for IoT devices, and this is where SoftBank’s interest in the company lies.

    Speaking at a press conference announcing the proposed merger, SoftBank CEO Masayoshi Son said the IoT is expected to be the “biggest paradigm shift in human history,” and that the investment marks a move to enter at the ground floor of this shift.

    Presentation materials prepared for the deal indicate that 14.8 billion ARM-powered SoCs shipped in 2015. The company is particularly targeting the consumer electronics, enterprise infrastructure, automotive and embedded intelligence segments.

    The deal still requires approval from ARM shareholders and English courts, but subject to these approvals is expected to close in the current calendar quarter.

  • Calbee’s famous fried chips & made before your very eyes

    Calbee’s famous fried chips & made before your very eyes

    Japanese snack brand Calbee has joined with Four Seas Mercantile Holdings to open its first overseas concept store “Calbee Plus” in Hong Kong, where customers can buy its famous potato chips straight from the deep fryer.

    Located in Lee Tung Street in Wan Chai, the Okashi Galleria x Calbee Plus store offers customers potato chips and potato sticks that are deep fried on the spot.

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    For snack lovers, it doesn’t get more indulgent than this: the crisps out of the fryer will be drizzled with chocolate sauce, and served with Japanese fresh milk 3.5 soft serve ice-cream on the side.

    More than 10 different kinds of freshly fried chips and potato sticks are available, including normal and wave-cut chips in four flavours: barbecue, double cheese, chocolate, and Hong Kong’s exclusive flavour: typhoon shelter spicy – which is inspired by the city’s famous typhoon shelter spicy crab.

    Customers can also purchase limited edition Japanese confectioneries in the store.

    On its opening day, it saw long queues snake outside the freshly fried-in-front-of-you potato chips store.

    Peggie Lau, associate director of communications at Four Seas Mercantile Holdings, toldMarketing that Calbee Plus is more than a retail store, and aims to bring a holistic experience to customers.

    “By watching the making of those freshly made products through the glass wall open kitchen, we want to bring fresh and delicious products to customers which also aligns with the brand philosophy: making tasty and joyful snacks,” she said.

    Calbee

    Besides targeting snack lovers, the snack maker also wants to attract families to the store.

    “We want to take customer loyalty to the next level. In addition to trying the fresh potato chips, we also want them to experience the service, to witness how we make the products in front of them, and more importantly, to get feedback from them for product research and developments.”

    Lau said the store was aiming to attract 1,000 visitors every day, with plans to open four more stores within five years in Hong Kong to become an attraction for food lovers and overseas visitors.