Uniqlo, a renowned clothing brand, is set to significantly extend its footprint in India. The company’s ambitious expansion plan aims to increase its store network in the country by five times, amounting to over 100 stores within the next five years.
Expansion Strategy and Local Production
Uniqlo’s primary expansion target will be New Delhi and other major Indian cities. The company has a comprehensive strategy in place, which includes importing apparel from its Asian factories. However, in accordance with local regulations, Uniqlo will also initiate production within India.
Uniqlo, a subsidiary of Japanese retail mogul Fast Retailing, boasts a presence in over 25 global markets and a network of more than 2,500 stores worldwide. The brand made its entry into India in 2019, and as of June this year, it had 20 stores operating across the nation, notably in major cities like New Delhi, Mumbai, and Bengaluru.
This expansion forms a part of Uniqlo’s business strategy to reinforce its presence in the Global South, encompassing South Asia and Southeast Asia.
Focus on Southeast Asia
Uniqlo’s operational presence in Southeast Asia is already substantial when compared to its Indian market. The brand has 81 stores in the Philippines, 78 in Indonesia, 73 in Thailand, 60 in Malaysia, and approximately 30 each in Singapore and Vietnam.
The combined sales of Uniqlo in South Korea, Southeast Asia, India, and Australia have witnessed a robust increase of 32% for the first nine months ending in May. The growth in sales in India and Southeast Asia alone has continued to exhibit a sustained double-digit increase.
Takeshi Okazaki, CFO of Fast Retailing, stated that the company views Asia as the next major global growth center for the long term. He added that, similar to successful strategies implemented in the US and Europe, Fast Retailing aims to enhance its brand power in Asia by improving its product lineup and store operations.
Questions & Answers
What is Uniqlo’s expansion plan in India?
Uniqlo aims to expand its store network in India fivefold, reaching over 100 stores within the next five years.
Where will the expansion primarily focus?
The primary focus of the expansion will be in New Delhi and other major cities in India.
What is the company’s strategy for product sourcing in India?
Uniqlo plans to import clothes from its factories in Asia and also initiate production within India, in accordance with local regulations.













