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  • Surge in Durian Imports: Chinas Growing Craving Boosts Trade for Thailand and Malaysia

    Surge in Durian Imports: Chinas Growing Craving Boosts Trade for Thailand and Malaysia

    In the first half of 2026, China’s durian imports saw a significant increase of 47% compared to the previous year. This was largely due to surplus stock from Southeast Asian exporters, such as Thailand and Malaysia, following a decrease in durian prices. According to Chinese customs data, Thailand exported roughly US$3.79 billion worth of durians to China within this period, dominating 81% of the market share.

    The Durian Market

    Vietnam came in second in the durian export market throughout the first half of 2026, with exports reaching an estimated value of $846 million. This makes up 18% of the total durian imports into China. Despite this, Thailand’s durians remain a favorite among Chinese consumers, thanks to a robust logistics and quality-control system that effectively enhances the fruit’s reputation.

    Vietnam has also increased its durian exports to China since it received the green light to export fresh durians in 2022. However, some challenges were faced concerning quality control. Malaysia, a newcomer to China’s fresh durian market, exported roughly $30.26 million worth of the fruit within the first half of 2026, marking a whopping 342% increase compared to the same period the previous year.

    The Changing Durian Landscape

    In total, the volume of durian imports from all countries reached 1.07 million tonnes in the first half of 2026, increasing from 708,000 tonnes in the same period a year earlier. Factors such as improved services on the China-Laos Railway and the growth of Chinese e-commerce platforms have significantly boosted Southeast Asian durian exports to China, which is the world’s largest market and accounts for 90% of global durian consumption.

    Currently, durian producers like Malaysia, Thailand, and Vietnam are experiencing an oversupply due to the peak durian harvest season. This is a result of orchards reaching full production capacity and an output growth that surpasses demand.

    Despite the strong long-term demand from China, an imbalance has been noted where production has not expanded at the same pace as demand. This has resulted in a fall in durian prices during peak season. Officials in Malaysia are seeking permission from China’s General Administration of Customs to open a land-based shipping route in response to the oversupply.

    There has been a notable drop in durian prices in China, between 14% and 20%, due to factors such as increased supply from different origins, high inventories, and cautious consumer spending.

    Questions & Answers

    What caused the significant increase in China’s durian imports?
    There was a surplus of durians from Southeast Asian exporters due to a decrease in prices, leading to an increased supply to China.

    Which country is the largest exporter of durians to China?
    Thailand is the leading exporter, supplying approximately 81% of China’s durian imports in the first half of 2026.

    Why are durian prices falling in China?
    The decrease in durian prices in China can be attributed to increased supply from different countries, high inventories, and more conservative consumer spending.

  • Thailand Rolls Out Plans to Promote 300,000 Tons of Southern Durian amidst Oversupply Concerns

    Thailand Rolls Out Plans to Promote 300,000 Tons of Southern Durian amidst Oversupply Concerns

    Thailand is working to stimulate the consumption and distribution of 300,000 metric tons of southern durian due to an oversupply caused by a decline in exports to China, primarily related to quality issues. The director-general of the Department of Internal Trade, Wittayakorn Maneenetr, revealed that the durian production in southern Thailand is expected to reach 752,515 tons this year, marking an increase of 30% compared to the last season. Around 35% of the produce has already hit the market, with almost 489,199 tons remaining undistributed.

    According to Maneenetr, the early-season price drop is linked to China’s temporary halt in orders due to the quality concerns associated with unripe durians, and the growing competition from foreign suppliers and domestic production from Thailand’s eastern and northeastern regions.

    Market Stabilization Measures

    To balance out prices, the department has stepped in with initiatives like advance purchases and consumer-targeted promotional campaigns. Currently, Southern Monthong durians are priced at 85-105 baht (US$2.5-3.1) per kilogram for AB grade, 60-80 baht for C grade, and 40-55 baht for D grade.

    The designed plan to distribute 300,000 tons of southern durian involves selling 3,700 tons through advance purchase contracts, 9,000 tons via consumption promotion campaigns, and 281,000 tons through off-farm distribution networks. Additional measures encompass establishing direct sales outlets, subsidizing postal delivery costs, and encouraging processing initiatives.

    Under its medium-term strategy, the Ministry of Commerce is aiming to engage tourists through consumption campaigns, collaborate with food brands to create durian-based menus, and organize field trips for foreign ambassadors to the major durian-producing provinces, including Chumphon, Surat Thani, and Nakhon Si Thammarat.

    Despite the seasonal challenges, the overall durian exports from Thailand remain strong. From the start of the year until July 5, Thailand has exported 908,047.46 tons of durian in 55,831 shipments, which generated more than 104.19 billion baht.

    Questions & Answers

    What were the main reasons for the drop in durian exports to China?
    The decline in exports was primarily due to quality issues associated with unripe durians, leading to a temporary suspension of orders from China.

    What are the prices for different grades of Southern Monthong durians?
    AB grade durians are priced at 85-105 baht per kilogram, C grade durians at 60-80 baht, and D grade durians at 40-55 baht.

    What strategies are being implemented to boost durian consumption and distribution?
    Strategies include advance purchases, consumption promotion campaigns, setting up direct sales outlets, subsidizing postal delivery costs, and supporting processing initiatives. Furthermore, there are plans to engage tourists and collaborate with food brands to create durian-based menus.

  • Vietnam Customs Expedite Clearance for Durian, Other Ag Exports: A Boost for Border Trade

    Vietnam Customs Expedite Clearance for Durian, Other Ag Exports: A Boost for Border Trade

    In a bid to streamline border operations and facilitate smoother trade of agricultural goods, particularly durian exports, Vietnam’s Department of Customs has instructed its local sub-departments to hasten customs clearance processes at border checkpoints.

    This directive, which was issued recently, calls for the regional customs branches to provide maximum assistance and ensure same-day clearance of exported agricultural, forestry, and fishery products. This is to be implemented even outside standard operational hours. Furthermore, the order advised the appointment of officers to oversee export shipments and handle customs procedures, even during off-hours, such as evenings, weekends, and public holidays.

    Sub-departments have been directed to swiftly resolve any issues that may arise during customs clearance. Should the situation exceed their jurisdiction, they are to promptly refer the matter to the department for further guidance.

    Cooperation and Coordination

    The directive also emphasized the need for collaboration with warehouse and storage operators at border gates. This collaboration is essential to ensure the availability of proper facilities for the storage and sorting of goods awaiting export. This measure will help maintain the quality of agricultural, forestry, and fishery products.

    Regular updates regarding the progress of agricultural, forestry, and fishery exports are required, along with offering timely information and advice to exporters using local border gates. Coordination with relevant authorities is needed to control traffic and prevent congestion that could disrupt customs clearance.

    Constant dialogue is also critical with customs authorities at corresponding Chinese border gates. This is to ensure the swift resolution of issues that may arise during customs clearance, as well as keeping Vietnamese exporters abreast of any changes to China’s customs management and inspection policies for compliance assurance.

    For shipments that have exited Vietnam but are denied entry into China, customs authorities have been asked to prioritize and expedite re-import procedures based on the request of enterprises.

    The department has also explicitly forbidden any acts of obstruction, harassment, or unnecessary delays in customs clearance, which could escalate costs and result in losses for businesses.

    Questions & Answers

    What is the main aim of the directive issued by Vietnam’s Department of Customs?
    The aim is to expedite customs clearance at border gates for agricultural exports, particularly durian shipments, and to ensure smooth trade operations.

    How will the regional customs sub-departments facilitate this process?
    They are instructed to provide maximum assistance, ensure same-day clearance of exports, resolve issues promptly, and maintain regular communication with corresponding Chinese border gates.

    What measures are being taken to prevent potential issues during customs clearance?
    The sub-departments must coordinate with warehouse and storage operators at border gates for appropriate facilities, provide regular updates, inform exporters of changes in China’s customs policies, and prioritize re-import procedures for rejected consignments.

  • Durian Glut Crisis: Malaysias Fruit Boom Backfires Amidst Price Plunge and Oversupply

    Durian Glut Crisis: Malaysias Fruit Boom Backfires Amidst Price Plunge and Oversupply

    Over the years, durian growers in Malaysia have been increasing production levels to meet the rising demand from China. This surge in demand has resulted in an abundance of the fruit, causing a significant drop in prices.

    Malaysia, renowned for its prized Musang King durian — often referred to as the “Hermès of durians” — has seen a rapid increase in its export of the fruit over the past decade, particularly to China. This growing demand prompted numerous farmers to join the industry. Consequently, durian plantation areas in the Southeast Asian nation increased from just over 163,000 acres in 2016 to more than 227,000 acres by 2024. Simultaneously, the annual yield nearly doubled, reaching over 568,000 tons.

    According to Lu Yuee Thing, owner of several durian farms near Raub, also known as Malaysia’s durian capital, many people had replaced their rubber trees or oil palms with durian trees in the past. These trees are now starting to bear fruit, leading to an oversupply in the market, especially during the harvest seasons in producing states like Kedah, Penang, Perak, Selangor, Johor, and Pahang. This oversupply has caused prices to plummet, with Musang King retailing for as low as RM9 (US$2.2) per kilogram — a 90% decrease from the usual RM90-100.

    This situation has been exacerbated by fruit that doesn’t meet export standards and is therefore redirected to the local market. The oversupply of durians has proven advantageous for deal-seekers across Malaysia and its neighboring country, Singapore, but it is a major setback for growers.

    Impact on Durian Growers

    Durian farmers and sellers are feeling the strain due to the price drop. Han Sing Keng, a durian farmer and seller in Johor, has had to rely on other crops, such as bananas, to compensate for the lost profits from durian. Han expresses that the pressure from the market is overwhelming for him and believes that the inexpensive, widely available fruit may be substandard in quality.

    The Federal Agricultural Marketing Authority (FAMA) in Malaysia has stepped in to aid growers by buying durians directly from them. FAMA plans to purchase 1,000 tons worth RM7 million through 42 operational centers. Additionally, businesses and entrepreneurs supported by the agency have bought another 1,199 tons valued at RM3.28 million.

    Planning for the Future

    The challenge now is to ensure that demand keeps up with the rising production. This requires both expansion into new export markets and growing new businesses within the domestic market. FAMA has begun processing excess fruit into pulp, which is supplied to manufacturers of cakes, ice cream, and other food products.

    Additionally, Malaysia, as one of the world’s largest durian exporters, is collaborating with Thailand and Chinese customs authorities to develop a land transport route for durian shipments to China, expected to reduce logistics costs.

    Lastly, Malaysia’s trade promotion agency, Matrade, announced plans to increase durian exports to China to $229 million by 2030.

    Questions & Answers

    What has caused the oversupply of durians in Malaysia?
    The oversupply is due to increased production levels, with a significant number of trees planted in previous years now beginning to bear fruit.

    How has the oversupply affected the price of durians?
    The oversupply has led to a significant drop in the price of durians. The Musang King, for example, is now retailing for as low as RM9 (US$2.2) per kilogram.

    What measures are being taken to manage the oversupply situation?
    The Federal Agricultural Marketing Authority (FAMA) is buying durians directly from farmers. In addition, efforts are being made to increase demand by expanding into new export markets and creating new businesses within the domestic market.

  • Thriving Live Commerce: TikTok Boosts Thai Durian Sales by Tenfold

    Thriving Live Commerce: TikTok Boosts Thai Durian Sales by Tenfold

    In a collaborative effort, TikTok and Thailand’s Department of Internal Trade have drastically elevated durian sales on TikTok Shop, underscoring live commerce as a significant conduit for Thai agricultural commodities. The initiative led to a tenfold surge in durian sales, facilitated by more than 89,000 live durian broadcasts on the platform in the past quarter. Remarkably, a new live session was initiated approximately every 90 seconds, lasting an average of 118 minutes.

    During the apex of the durian harvest season, the gross merchandise value for the fruit surged by a factor of 10.6 in comparison to the average weekly sales recorded prior to the campaign. A key contributor to the success of this venture has been TikTok’s creator ecosystem. Over 1.8 million creators generate content that correlates with products available on TikTok Shop.

    Engaging Farmers and Influencers

    Content creators aren’t the only ones to credit for the success of this fruitful venture; farmers and local influencers have also climbed aboard the bandwagon. By actively promoting their produce through live streams, they’ve facilitated consumer discovery of agricultural products. The campaign has effectively doubled the number of fruit purchasers on TikTok Shop, year on year. Furthermore, total fruit orders have seen an impressive 134% increase in the first half of 2026.

    Notably, almost half of the consumers who bought durian via the platform returned for another purchase within the same season. This indicates a trend of stronger repeat-buying behavior among online shoppers.

    Looking Beyond Durian

    Yanee Srimanee, the Deputy Director-General of the Department of Internal Trade, anticipates that Thailand will produce approximately 2.07 million metric tons of durian this year. The majority (70%) of this yield is slated for export, with the remaining being distributed in the domestic market.

    The department aims to bolster domestic consumption and sees the collaboration between public and private sectors as a key strategy in connecting farmers with consumers. TikTok Shop has been a crucial tool in enhancing digital skills and creating new avenues for agricultural products to reach online markets.

    Chanida Klyphun, TikTok’s Director of Public Policy for Southeast Asia, characterized the departmental partnership as a crucial step towards broadening Thai farmers’ entry into the digital economy. This includes skill development and the adoption of live commerce as a sales strategy.

    As the eastern Thailand durian season wraps up, TikTok and the department have plans to continue supporting durian sales from the southern region of the country. The collaboration also aims to expand the program to other agricultural products and farming communities and to leverage content, creators, and e-commerce to widen market opportunities.

    Questions & Answers

    What has been the impact of the TikTok and Department of Internal Trade initiative on durian sales?
    The collaboration led to a tenfold increase in durian sales on TikTok Shop, with over 89,000 live durian broadcasts in the past quarter.

    What strategies were key to the success of the campaign?
    The success of the initiative can be attributed to the active participation of content creators, farmers, and influencers, and a strong emphasis on live commerce.

    What are the future plans of this collaboration?
    The partnership plans to continue supporting durian sales in the southern region of Thailand and aims to expand the program to other agricultural commodities and farming communities.

  • Vietnam’s Fruit and Vegetable Exports Skyrocket 17.8% in First Half of 2026: A Boom in Durian Trade

    Vietnam’s Fruit and Vegetable Exports Skyrocket 17.8% in First Half of 2026: A Boom in Durian Trade

    In the first half of 2026, Vietnam saw a significant increase of 17.8% in its fruit and vegetable exports, reaching a total of US$3.65 billion. This upward trend was notably reflected in the second quarter, where exports alone generated a revenue of $2.18 billion, as reported by the Ministry of Agriculture and Environment.

    Strong Export Performance and Market Expansion

    The Ministry predicts that the continued growth of fruit and vegetable exports throughout 2026 will have minimal impact on domestic prices, facilitated by a steady demand from international markets and abundant local supply. Durian, one of Vietnam’s leading fruit exports, is currently shipped to 28 global markets and has yielded nearly $562 million within the first five months of 2026. This represents a notable increase of 46% compared to the previous year.

    Vietnam currently possesses approximately 192,000 hectares dedicated to durian farming. The Crop Production and Plant Protection Department anticipates that durian output will surge from 1.8 million tonnes in 2025 to around 2-2.1 million tonnes this year. Additional exports, including lychees and coconuts, have also experienced double-digit growth due to robust demand from major markets such as China, the U.S., and South Korea.

    Nguyen Quoc Manh, the deputy director of the department, highlighted China as Vietnam’s primary market for fruit and vegetable exports. The country has witnessed an annual growth of approximately 65-70% in shipments to China over recent years. To reduce reliance on one market, the Ministry is working to secure access to more fruits within high-value markets like the U.S., Japan, South Korea, and Australia.

    The Future of Vietnam’s Fruit and Vegetable Industry

    Manh emphasized that Vietnam’s fruit and vegetable industry has been transitioning towards a different growth model. The focus is now on enhancing the quality of produce, increasing its value, and driving sustainable development, as the capacity for further cultivation expansion is restricted. Strict quality and food safety standards imposed by high-value markets such as the European Union and China present significant challenges for the industry.

    In addition, producers face mounting pressure from increasing input costs brought about by global economic and geopolitical uncertainties. Manh shared that over the coming five years, the ministry intends to amplify research and breeding of fruit and vegetable varieties that align with domestic production capabilities and market demand. This will include promoting deep processing, expanding export markets, and implementing a low-emission crop production strategy for 2025-2035. The aim is to foster a greener, more competitive, and sustainable fruit and vegetable industry that can boost farmers’ incomes.

    Questions & Answers

    What led to the significant increase in Vietnam’s fruit and vegetable exports in 2026?
    The increase was driven by an abundant supply of produce, stable market demand, a notable surge in durian exports, and double-digit growth in lychees and coconuts exports.

    What challenges does Vietnam’s fruit and vegetable industry face?
    The industry faces challenges imposed by strict quality and food safety standards in high-value markets, and increasing input costs due to global economic and geopolitical uncertainties.

    What measures is the Ministry taking to sustain the growth of Vietnam’s fruit and vegetable industry?
    The Ministry plans to increase research and breeding of suitable fruit and vegetable varieties, promote deep processing, expand export markets, and implement a low-emission crop production strategy to drive a greener and more sustainable industry.

  • Turmoil in Thailand: Livestream Durian Sales Spark Controversy Over Pricing Amid Surplus

    Turmoil in Thailand: Livestream Durian Sales Spark Controversy Over Pricing Amid Surplus

    Last Tuesday, a significant event took place, featuring Suphajee Suthumpun, Thailand’s deputy prime minister and commerce minister, and one of the country’s most influential online merchants, Pimrypie. Pimrypie is recognized for her diverse range of products, from her brand of fish sauce to luxurious perfumes. The occasion was held in anticipation of a 33% increase in Thailand’s durian production this year, and it attracted approximately 800,000 viewers. Within hours, it generated roughly 200,000 orders. However, the announcement of the price sparked a significant controversy.

    Concerns Over Low Pricing

    Farmers expressed apprehension that the government’s indication of a low price could set a maximum price instead of a minimum price for wholesalers. They argued that the significant discount could depress farm gate prices in an already burdened season. Puk Pimsorn, a durian seller who sources directly from orchards, argued that selling durians for 100 baht per kilogram would result in retailer losses, particularly at 100 baht per fruit. This pricing could impact the market by driving consumers towards cheaper options over quality produce, leaving other sellers unable to compete without suffering losses.

    Sommai Panasri, a durian shop owner, shared similar concerns, suggesting the campaign would further strain durian retailers already struggling with economic slowdown, rising fuel costs, and expensive transportation. Additionally, Panusak Saipanich, president of the Thai Durian Association, noted that a retail price of 100 baht left farmers with meagre or no profit once logistics and middleman fees were accounted for.

    Despite the growing backlash, Pimrypie clarified that the livestream intended to support durian growers and highlight the sector’s challenges, not to distort market pricing. She added that she had never organized such a vast campaign before and had incurred personal losses exceeding 10 million baht from the sales.

    Government Response and Durian Market Conditions

    The Ministry of Commerce responded swiftly to the controversy. A deputy spokesman clarified that the promotion only applied to “secondary-grade” fruits with visual imperfections. Suphajee distanced herself from the campaign, stating the ministry only sets standards and does not organize or endorse individual sales promotions. She noted the 100-baht price as a “sales-promotion technique,” not a value indicator, and reassured that market prices remain satisfactory.

    Durian is one of Thailand’s most profitable agricultural exports. The country is currently preparing for a potential excess, caused by increased cultivation due to strong prices in the late 2010s. This year’s rise in output is being exacerbated by global economic uncertainty, which is making consumers more cautious, increasing transport costs, and extreme heat, which is expected to yield smaller, lower-grade fruits.

    Competition is also intensifying, particularly as Vietnam expands its market share, now holding over 40% of the market within just three years. Meanwhile, Malaysia, though it exports smaller volumes, has built a reputation for high-quality durians that command higher prices.

    Despite the stable prices of Thai export-grade durians and the market not collapsing, the sector is preparing for a significant test in May when peak harvest volumes are expected to arrive. To mitigate potential issues, the commerce minister has outlined a strategy aimed at stabilizing prices and supporting growers by increasing domestic consumption and expanding overseas sales.

    Questions & Answers

    What is the controversy regarding the durian market in Thailand?
    There were concerns that the government’s indication of a low price for durians might set a maximum rather than a minimum price for wholesalers, which could potentially depress prices at farm gates.

    What was Pimrypie’s response to the backlash on the livestream?
    Pimrypie clarified that the livestream was intended to support durian growers and highlight the sector’s difficulties, not to distort market pricing. She revealed that she had incurred personal losses exceeding 10 million baht from the sales.

    What is the government’s approach to mitigate potential issues in the durian market?
    The government’s strategy involves stabilizing prices and supporting growers by increasing domestic consumption and expanding overseas sales. The plan includes expanding export routes, investing in storage and processing, and training farmers in live commerce and content creation to reduce reliance on middlemen.

  • Early Arrival of Malaysia’s Durian Season Brings Creamier, Stronger-Flavored Fruits

    Early Arrival of Malaysia’s Durian Season Brings Creamier, Stronger-Flavored Fruits

    This year’s early durian harvest in Malaysia is delivering creamier and more robustly flavored fruits to consumers. Durian types such as D604, Lipan, and Musang King have begun to catch the eye of passersby at various stands in Penang, a region renowned throughout Malaysia for its durians.

    Early Harvest, Creamier Durians

    Ang Hock Leng, a durian vendor in George Town, Penang, attributes the improvement in the fruit’s creaminess and flavor to the drier weather conditions this year. Despite the season only just beginning, these high-quality durians have already hit the shelves.

    With the early start to the season catching many off guard, it has primarily been the sight of these durian stands that has drawn in customers, claims Leng.

    Rising Prices

    According to Tan, another durian stand operator in George Town, the current supply of the fruit is limited, which has led to a price hike of approximately 20%.

    As an example, the early-season hybrid D604, known for its sweet, somewhat nutty flavor, is currently retailing at RM20-38 (US$5.1-9.6) per kilogram. The cost of the Musang King variety, on the other hand, is determined by factors such as grade and size, and its price ranges from RM45 to RM65 per kilogram.

    Despite the higher prices, Tan assures that this has not deterred durian lovers from indulging in the fruit. The fact that the season has started earlier than its usual mid-April commencement and the enhanced taste of the fruit are bonuses that consumers seem to be gladly accepting, regardless of the cost.

    Penang’s Durian Reputation

    Known for providing some of Malaysia’s most favored durians, Penang’s orchards had a difficult harvest last year, as the flowering stage was disrupted by rain and strong winds. This led to a delay in the season’s start, a shortened harvest period, and a decrease in yields.

    Nonetheless, once the season reached its peak later in the year, the region attracted large crowds to renowned durian hotspots such as Balik Pulau, Penang Hill, Padang Kota, and Batu Ferringhi.

    Longer Season, Lower Prices Predicted

    This year, however, Leng predicts that the season will last longer and that prices may decrease as production increases. He anticipates the fruit becoming cheaper from June onwards, due to what is expected to be a bumper yield.

    While the durian season has already commenced in Malaysia, the supply in Singapore, which imports a significant portion of its durians from its northern neighbor, has yet to pick up. Prominent vendors in Singapore, like 99 Old Trees Durian, Fruit Monkey Durian, and Combat Durian, currently only have limited quantities available, with a larger supply expected in early May.

    Questions & Answers

    Why are the durians creamier and more flavorful this year?
    According to durian vendor Ang Hock Leng, the drier weather conditions in Malaysia this year have resulted in creamier and more flavorful durians.

    What has caused the price increase in durians this season?
    The current limited supply of durians has led to a price increase of approximately 20%, as stated by Tan, a durian stand operator in George Town.

    When can consumers expect a decrease in durian prices?
    Prices are predicted to become cheaper from June onwards due to anticipated bumper yields, says durian vendor Ang Hock Leng.

  • Mangosteen Dethrones Durian: The Fruit Price Shift in Malaysia

    Mangosteen Dethrones Durian: The Fruit Price Shift in Malaysia

    In Malaysia, the locally adored fruit known as Mangosteen, often referred to as the “queen of fruits,” is becoming more costly than durians due to a shift in agricultural trends causing a decrease in supply. Prices for the locally cultivated Mesta variety of mangosteen, also known as the Japanese mangosteen, have risen to approximately RM20 per kilogram. In contrast, the price for the highly popular Musang King durian has fallen to around RM16.80 per kilogram.

    Availability and Promotions

    Numerous durian varieties, such as D13 and Red Prawn, are presently readily available, with prices as low as RM5 per fruit. One fruit seller, Walter Chew, says that they even have “buy one, get one free” promotions going on. According to Chew, the reason behind the decrease in durian prices is due to an increase in supply caused by a “mini season” which started approximately two weeks ago. This season introduces durians from several areas in Johor, Malaysia’s southernmost state.

    In contrast, the local supply of mangosteens has been inconsistent and limited, Chew points out. Another fruit seller, Yong Boon Sing, added that most mangosteens available on the market are now imported from Thailand and Indonesia.

    Changes in Supply due to Farming Shift

    Over the years, the supply of durians in Malaysia has increased as the fruit’s production and economic contribution have grown. In 2025, durian exports to China, the world’s largest durian market, reached a staggering $37.2 million. Malaysian durians are seen as premium produce, commanding much higher prices than those of regional competitors, averaging $12,138 per tonne as compared to $4,239 for Thai and $3,739 for Vietnamese fruits.

    The popularity of durian has also sparked a boost in tourism as more and more travelers plan their trips around harvest seasons, visiting orchards to taste different varieties and partake in experience-driven packages.

    Data has shown that durian plantations in Malaysia expanded from over 163,000 acres in 2016 to more than 227,000 acres by 2024. During this period, yields almost doubled to over 568,000 tonnes. The exponential increase in supply has consequently driven prices down. The Musang King durian, which was once sold for as much as RM100 per kilogram, has seen prices drop by about 80%.

    Mangosteen trees are often grown alongside durians as an additional source of revenue and for creating a more balanced farm ecosystem. As a result, mangosteen has traditionally been available during the durian season, with the two fruits commonly enjoyed together. However, Yong notes that many new durian farm owners have recently cut down mangosteen trees as their foliage can block sunlight and limit rain reaching the durian roots. This has led to a decline in mangosteen production and, subsequently, an increase in prices.

    Nor Sam Alwi, director-general of the Department of Agriculture, stated that mangosteen production declined from 23,297 tonnes in 2020 to 22,073 tonnes in 2023. She attributed this to the crop’s lengthy juvenile phase, which lasts over six years until it reaches full production. This has made it less attractive for investment, especially when compared to more profitable crops like durian.

    Alwi, however, also noted that yields have been impacted by several factors, including weather changes and increased vulnerability to certain physiological disorders. Preliminary data for 2024 indicates a potential recovery in output.

    Chin Nyuk Moy, the president of the Kuala Lumpur Fruit Wholesalers’ Association, stated that the days when mangosteen was readily available during durian season are mostly over. “Some orchards in Raub still grow the Japan variety, but those days are mostly over.”

    Questions & Answers

    Why has there been a decrease in the supply of mangosteens?
    This is mainly due to new durian farm owners cutting down mangosteen trees as their foliage can block sunlight and limit rain from reaching durian roots. Also, the crop’s long juvenile phase discourages investment.

    What is the current situation for durian exports?
    Durian exports, especially to China, are flourishing. In 2025, durian exports to China reached $37.2 million. Malaysian durians are seen as premium produce and command much higher prices than those of regional competitors.

    How has the shift in farming trends affected the prices of durians and mangosteens?
    The increase in durian supply has led to a decrease in prices. In contrast, the decrease in mangosteen production has led to an increase in prices due to its limited availability.

  • Durian and Lobster Exports to China Skyrocket: A Boost for Vietnam’s Agro-Forestry and Fisheries Sector

    Durian and Lobster Exports to China Skyrocket: A Boost for Vietnam’s Agro-Forestry and Fisheries Sector

    In the initial two months of 2026, durian exports to China have seen a significant upsurge, increasing by 469% compared to the previous year. Lobster exports have also witnessed a substantial rise, growing by 65% during the same period. The sale of durian fruit alone contributed $300 million to the economy, aiding the steady progress of fruit and vegetable exports while other goods experienced a downturn.

    High-Quality Durian and Lobster Exports

    High-quality Monthong durian is being purchased at orchards for VND140,000–150,000 ($5.7) per kilogram, while Ri6 durian is priced at VND80,000–84,000, indicating a 30–50% increase from the previous year’s rate.

    Lobster exports, particularly of the green variety, have brought $259 million to the economy, growing by 32%.

    China continues to be an important market for fresh produce, particularly in the period surrounding the Lunar New Year, which typically falls between mid-January and mid-February.

    Increasing Competitiveness and Demand

    The competitiveness of lobsters has been enhanced due to improvements in quality, increased transparency concerning their origin, and better traceability.

    The Vietnam Fruit and Vegetable Association’s Secretary General, Dang Phuc Nguyen, attributes the surge in durian exports to the resolution of quarantine-related issues and seasonal advantages.

    While several countries have concluded their fruit harvest period, Vietnam’s off-season supply coincides with China’s peak demand during the Lunar New Year, triggering a significant increase in orders.

    The Ministry of Agriculture and Environment credits the growth to sustained demand for Vietnam’s agricultural, forestry, and fishery products, indicating promising opportunities for market expansion.

    Challenges and Constraints

    Despite these positive figures, there are challenges to overcome. The supply of fisheries, for instance, is limited. A number of shrimp farmers in the south-central region have reported that storms towards the end of the last year affected their farms.

    Additionally, this year’s off-season durian production has decreased by 30–40% owing to adverse weather conditions.

    Questions & Answers

    What has caused the increase in lobster competitiveness?
    Improvements in quality, greater transparency about origin, and higher traceability have all contributed to the increased competitiveness of lobsters.

    Why is there a surge in durian exports to China?
    The rise in durian exports is attributed to the resolution of quarantine-related bottlenecks and seasonal advantages, combined with Vietnam’s off-season supply coinciding with China’s peak demand during the Lunar New Year.

    What challenges are currently faced by the fishery and fruit sectors in Vietnam?
    The fishery sector is struggling with limited supply due to storms that affected shrimp farms in the south-central region last year. The fruit sector, particularly the durian industry, has seen a decrease in off-season production by 30-40% due to unfavorable weather conditions.

  • Sunshine Bakeries Unveils Limited Edition Musang King Durian Milk Bun: A Taste of Premium Durian Season in Every Bite!

    Sunshine Bakeries Unveils Limited Edition Musang King Durian Milk Bun: A Taste of Premium Durian Season in Every Bite!

    Sunshine Bakeries, a renowned bread manufacturer from Singapore, is gearing up to introduce its Musang King durian milk buns to the market on March 20, just before the onset of the durian season. The new delicacy will be available across leading supermarkets and convenience stores in Singapore, promising a unique flavor fusion for food connoisseurs.

    Features of the New Snack

    The Musang King durian milk bun boasts of authentic Musang King durian filing, derived from the scarce early-March harvest. The durian filing is beautifully complemented by Sunshine Bakeries’ famed Hokkaido Milk bun, offering a blend that is expected to win the hearts of durian lovers.

    The company has priced the bun at SGD2.50 (US$1.97). However, it’s important to note that the product will be available in limited quantities each day, considering the restricted availability of early-season yields.

    A Taste of the Season’s First Harvest

    Michelle Ang, chief marketing officer at Sunshine Bakeries, expressed her excitement about the product launch. She said, “Durian fans have a year-long desire for the fruit. By introducing the Musang King Durian Milk Bun, we aim to offer them a sneak peek into the first harvest of the season.”

    According to the company, the bun promises the highest standard of durian indulgence that is rich, custard-like, and aromatic.

    About Musang King Durian

    Musang King is a top-tier variety of durian, predominantly cultivated in Malaysia. It has gained considerable recognition this year, having been included in the list of the 25 best-rated fruits in Southeast Asia. The selection was made based on votes cast by readers of an international food magazine in February.

    Questions & Answers

    When will Sunshine Bakeries start selling the Musang King durian milk buns?
    The Musang King durian milk buns will be available from March 20.

    Where can customers purchase the Musang King durian milk buns in Singapore?
    The new snack will be available across leading supermarkets and convenience stores in Singapore.

    What is special about the Musang King durian milk bun?
    The bun features authentic Musang King durian filling derived from the early-March harvest, paired with Sunshine Bakeries’ signature Hokkaido Milk bun. The company promises a rich, custard-like, and aromatic indulgence with this new product.

  • Tet Holiday Sees Durian Prices Skyrocket Amid Mekong Delta Supply Crisis

    Tet Holiday Sees Durian Prices Skyrocket Amid Mekong Delta Supply Crisis

    As the Lunar New Year, or Tet, approaches, the cost of durians has seen a significant spike due to the dwindling supply in the Mekong Delta region. Traders are currently buying the highest quality, or grade A, Monthong durians for a rate of VND140,000 (US$5.4) per kilogram, marking the highest price point in two years.

    Price Increases Across Durian Varieties

    The Grade A Ri6 durian is also witnessing a price surge, selling at VND80,000, which is an increase of 30 to 50 percent from prices recorded in November, marking the end of the main harvest period.

    Nguyen Thanh, a trader based in the Dong Thap Province of the Mekong Delta region, has reported challenges in obtaining a sizable quantity of durians, despite repeated offers of higher prices.

    Lower Harvests Impacting Supply

    The country’s primary durian supply comes from the off-season crop harvested in the Mekong Delta from November to March. However, farmers have reported lower harvests this year, which is impacting supply.

    A farmer by the name of Cuong, who owns a durian orchard in Can Tho City, decided to forego the harvest this year after experiencing a drastic dip in prices during last year’s Tet preparation. He is instead nurturing his trees for the main harvest season in April.

    Dien, a farmer from Dong Thap Province, expressed that many growers have opted out of the off-season crop this year due to unpredictable weather patterns, which have increased costs while simultaneously reducing yields. Despite a 30% decrease in output compared to last year, Dien managed to sell around 200 kilograms of fruit at VND130,000 per kilogram.

    Floods and Export Demands Affect Durian Supply

    According to the Vietnam Fruit and Vegetable Association, several delta orchards were severely affected by floods a few months ago and are still in recovery. High export demand is also contributing to the strain on supply.

    Last year, durian exports were valued at $3.86 billion, marking a 20% increase from the previous year, as per customs data.

    Questions & Answers

    Why have durian prices increased?
    Durian prices have increased due to a reduced supply caused by lower harvests, the damaging effects of recent floods, and high export demand.

    How are farmers responding to the increase in durian prices?
    Some farmers, despite the high prices, have decided to skip the off-season harvest this year due to reduced yields and increased costs caused by unpredictable weather.

    What factors affected the durian supply?
    The durian supply was negatively affected by disruptive weather patterns, floods that damaged several orchards, and high export demand, which strained the already limited supply.

  • Vietnam’s Durian Domination: Record-Breaking $3.8B Exports Propel Fruit to Top of Global Market

    Vietnam’s Durian Domination: Record-Breaking $3.8B Exports Propel Fruit to Top of Global Market

    Vietnam’s durian exports reached a new high last year, with the total value reaching US$3.86 billion. This figure is more than 20% higher than the previous year’s record, making durian the most significant export among all fruits and vegetables from Vietnam. The country’s customs data reveal that durian exports contributed over 45% to the total value of $8.56 billion.

    Other Top Fruit and Vegetable Exports

    Durian was not the only fruit of note in Vietnam’s export list. Fresh coconuts registered an impressive growth rate of 36.6%, although the total export value of $534 million placed it far behind durian. Dragon fruit, another significant export, earned $526 million, despite a slight decrease in its export value.

    Adaptation to Market Requirements Spurs Growth

    According to Dang Phuc Nguyen, General Secretary of the Vietnam Fruits & Vegetables Association, the increase in durian exports is due to Vietnamese businesses’ ability to meet stricter quality standards and other conditions set by some markets. However, he emphasized the importance of consistent quality control and market expansion for sustained growth.

    China – The Largest Market for Vietnam’s Durian Exports

    China continues to be the most significant market for Vietnam’s durian exports, a position strengthened by agreements signed last year permitting the export of frozen durians and fresh coconuts from Vietnam. In addition to China, shipments to the United States, Japan, South Korea, and Europe also experienced substantial growth. Looking ahead, the association anticipates fruit and vegetable exports to reach between $9 and $10 billion this year.

    Questions & Answers

    What was the total value of Vietnam’s durian exports last year?

    The total value of Vietnam’s durian exports last year was US$3.86 billion.

    What contributed to the growth of durian exports from Vietnam?

    The growth in durian exports from Vietnam is attributed to businesses’ ability to adapt to stricter quality standards and other conditions imposed by some markets.

    Which countries are the largest markets for Vietnam’s durian exports?

    China is the largest market for Vietnam’s durian exports, followed by the United States, Japan, South Korea, and Europe.

  • Singapore Durian Devotees Dive into Decade-Low Deals on Musang King: Act Fast or Miss Out!

    Singapore Durian Devotees Dive into Decade-Low Deals on Musang King: Act Fast or Miss Out!

    In Singapore, enthusiasts of the durian fruit, particularly the Musang King variety, are taking full advantage of a decade-record low in prices out of Malaysia. However, sellers predict that this economic boon will likely only persist for another fortnight.

    The recent plummet in prices can be attributed to an oversupply in Malaysia, Singapore’s neighboring country. This has allowed sellers in the city-state to price the durian, also locally known as Mao Shan Wang, as low as S$8 (US$6.25) per kilogram.

    Economic Impact of the Durian Price Drop

    Anthony Gan, proprietor of the renowned Famous Durian stall in Yishun, commented on the significant drop in prices. “Compared to the previous season, it’s about S$8 cheaper per kilogram,” Gan said. He also noted that these are the lowest prices he has seen during his decade-long career in the durian trade.

    Similarly, Durian Empire in Punggol Plaza is selling the fruit for S$8-18 per kg, a stark contrast to the previous average rate of S$15-24.

    The rapid decrease in prices is linked to an unusually large harvest in Malaysia, Singapore’s primary source for durians. It was reported earlier that the Musang King variety, typically considered a premium type of durian, had dropped down to RM10 (US$2.4) per kg at farms across Malaysia. Some areas even saw even lower prices due to the supply glut. Other popular varieties, such as the Black Thorn, D24, and IOI, have also become more affordable.

    Singaporean Durian Demand and Consumption

    Durians, known for their pungent aroma, are beloved by Singaporeans. The Musang King variety is especially favored due to its creamy texture and bittersweet taste.

    Approximately 85% of the durians in Singapore come from its northern neighbour, with imports estimated to be around 100,000kg per day during the peak season. Therefore, the decreased prices have resulted in a surge in demand.

    Derrick Ooi, who owns the 211 House of Durian in Lorong 8 Toa Payoh, reported a 30-40% increase in his December sales compared to previous months. Zen Ho, proprietor of Durian Empire, reported a 20% sales increase from previous years.

    Meanwhile, Famous Durian’s Gan noted that daily orders have climbed to over 100 since last November, compared to 60-70 orders before that.

    A Temporary Relief

    While the price drop has been a boon for durian lovers and sellers alike, this respite is expected to be fleeting. As the durian season draws to a close later this month and into February, supplies are anticipated to shrink.

    Alvin Teo, who operates Durian 36 in Geylang, predicts that the price relief could “last for another two weeks’ time,” and that a 20-30% price increase might be on the horizon.

    However, despite potential price fluctuations, durian fruit will remain available through the Lunar New Year, according to 211 House of Durian’s Ooi.

    Questions & Answers

    Why have durian prices dropped so significantly?
    The price drop is due to an oversupply of durians in Malaysia, Singapore’s primary durian supplier.

    How long is the durian price drop expected to last?
    According to sellers, the price drop may only persist for another two weeks before prices are expected to increase again.

    Will durians still be available after the price increase?
    Yes, despite the potential price increase, durians, specifically the Musang King variety, are expected to remain available through the Lunar New Year.

  • Indonesia Breaks Ice with First Direct Durian Shipment to China: A Frosty Triumph for the Tropical Fruit Market

    Indonesia Breaks Ice with First Direct Durian Shipment to China: A Frosty Triumph for the Tropical Fruit Market

    Indonesia has recently achieved a significant milestone in its agricultural export sector with the first direct shipment of frozen durians to China. This 48-tonne shipment, valued at Rp5.1 billion (US$305,000), was processed in West Java and shipped from Tanjung Priok Port in North Jakarta to Qingdao Port, China.

    Long Road to Export Success

    The successful export marks the conclusion of an extensive process that spanned nearly two years, according to Sahat M. Panggabean, the head of the Agricultural Quarantine Agency. Before this breakthrough, Indonesia’s frozen durians used to reach China via intermediaries like Thailand and Malaysia. The fruit was processed in these countries and then re-exported to China.

    This practice underwent a change after an export protocol, which would allow for direct shipments, was finalized and signed by China and Indonesia in May. As a result, eight frozen durian packing facilities in Indonesia have met the standards required to serve as export hubs for China. Industry experts also highlight how direct shipments have drastically cut logistics costs, from approximately $18,000 down to $10,000-11,000.

    China’s Durian Market

    China is deemed the world’s largest durian market. In the previous year, China imported a staggering 15.6 million tonnes of durian valued at US$6.99 billion. The majority of these imports came from Thailand and Vietnam, which made up 57% and 41.5% of the shipments, respectively. The remaining shipments came from the Philippines and Malaysia.

    Despite a slight decrease in demand in the first half of this year, which saw a 15% drop in imports to 708,190 tonnes, the market remains robust. Aditya Pradewo, the secretary general of the Indonesian Durian Plantation Association, mentions that durian prices in China are still five to seven times higher than those in Indonesia.

    Pradewo believes that, with premium varieties such as Bawor, Super Tembaga, and Namlung, Indonesia could secure 5-10% of the Chinese market. This percentage equates to potential annual foreign exchange earnings of Rp6.4-12.8 trillion.

    Indonesia’s Durian Production

    Quarantine agency data shows that in the first 11 months of this year, Indonesia exported 10,162 tonnes of durians, primarily to Thailand, China, and Malaysia. The country’s durian production reached 2 million tonnes in 2024, marking a four-year high. Java, Sumatra, Kalimantan, and Sulawesi emerged as the top durian-growing regions.

    According to Zulkifli Hasan, Indonesia’s Coordinating Minister for Food Affairs, “Durian Nusantara is Indonesia’s strength in Asia”, boasting 21 of the 27 durian species recognized globally. As of 2024, Indonesia has registered 114 new superior varieties.

    Questions & Answers

    What was the significance of the recent durian shipment from Indonesia to China?
    This marked the first instance of a direct export of frozen durians from Indonesia to China, a process that took nearly two years to accomplish.

    How has the new export protocol impacted the logistics cost of durian exports to China?
    Direct shipments have significantly reduced logistics costs from around $18,000 to $10,000-$11,000.

    What potential does Indonesia have in China’s durian market?
    With premium durian varieties, Indonesia could potentially capture 5-10% of the Chinese market, yielding annual foreign exchange earnings of Rp6.4-12.8 trillion.