Retail News CRM

Tag: e-tail

  • Covid-19 fuels breakthrough in Hong Kong e-commerce scene

    Covid-19 fuels breakthrough in Hong Kong e-commerce scene

    The popularity of e-commerce has risen in Hong Kong as a result of the coronavirus pandemic, despite the market’s longstanding preference for physical stores.

    Analytics firm GlobalData says its research shows that the e-commerce market in the territory will grow at a compound annual growth rate of 9.9 percent by 2024 to reach US$29 billion. This year, e-commerce payments are likely to show a rise of 13.4 percent as a result of consumers practicing social distancing.

    “While the pandemic led to a decline in consumer spending, this is being partially offset by a rise in online spending, as wary consumers continue to stay at home and use online channels to purchase goods,” said GlobalData banking and payments lead analyst Ravi Sharma. “The pandemic has resulted in a change in consumer buying behavior too as they are avoiding visiting shopping centers and choosing online platforms for their day-to-day purchases.”

    Globaldata expects that the new trend will benefit e-payment software companies such as AlipayHK, WeChat Pay, and PayPal, while bank and card companies will capitalize on the shift in consumer behavior with their own new products. Citibank has already entered into a collaboration with local e-commerce player HKTVmall to establish a co-branded credit card offering exclusive benefits to online shoppers.

    “Hong Kong has a robust e-commerce market with high internet penetration and high preference for online shopping among consumers, especially younger demographics,” said Sharma.

    “The Covid-19 pandemic further accentuates this shift towards online shopping, supporting the payments market growth in the country”.

  • New Lazada CEO name surfaced

    New Lazada CEO name surfaced

    Southeast Asian e-commerce platform Lazada has appointed Chun Li as its new CEO.

    Li will succeed former CEO Pierre Poignant, who will head to Alibaba Group as a special assistant to its CEO Daniel Zhang.

    “Chun is an experienced business leader who can realize Lazada’s vision of unifying commerce with technology to advance Southeast Asia’s digital economy,” said Lucy Peng, chairwoman at Lazada Group.

    With technology-architecture and product-strategy backgrounds, Chun Li will ensure Lazada’s competitive advantage through data technology application and business localization across the region, according to the company.

    “Lazada’s priority is to create unique value for our consumers and merchants in Southeast Asia,” said Li. “There is incredible momentum for e-commerce across the region, and together with our strong local talents, we will step up Lazada’s digital innovation and commercial development to empower our customers to be successful and provide the best user experience for our consumers.”

    Li joined Alibaba Group as chief technology officer for the group’s B2B unit in 2014. He has served as both Lazada president and CEO of Lazada Indonesia since 2017.

  • NuOrder launches virtual showroom as Asia sales surge

    NuOrder launches virtual showroom as Asia sales surge

    B2B e-commerce platform Nuorder is launching a virtual showroom service for brands to showcase products via an immersive online experience.

    About 40 percent of NuOrder’s sales of around US$1 billion per month come from markets outside North America and a spokesperson told Inside Retail Asia that Asia is a standout growth market for the company. The converse is among the brands currently using the platform in Mainland China.

    The move is intended to assist fashion, apparel, and outdoor brands and retailers struggling to do business during the coronavirus pandemic by allowing consumers the ability to see 360-degree views of products. The service will be available from next month.

    Product imagery will enable buyers to interact with products and gear as if seeing it in person, looking at items from all angles and zooming-in to see details close-up. Brands using the service will be able to add premium content such as runway looks, video footage, collection notes, inspirational imagery, and designer interviews to their pages on the platform.

    The firm will also offer its brand and retail partners access to a global photography network to support 360-degree product photography needs.

    “We are in a period of great change in our industry,” said NuOrder co-CEO and co-founder Heath Wells. “Our customers need a solution to present and sell their products in the absence of any travel. With the uncertainty of physical markets, trade shows and fashion events, we know that the virtual showroom will help solve the needs for brands and retailers alike during this critical time.”

  • Alumak to provide working capital loans to Lazada’s online sellers

    Alumak to provide working capital loans to Lazada’s online sellers

    Lazada has partnered with Southeast Asian fintech startup Alumak to provide online merchants with working capital during the Covid-19 pandemic.

    Business owners selling through Lazada for at least six months can apply online using their Lazada account in place of the need to submit formal paperwork, in a process that takes less than 10 minutes.

    Alumak says it can provide working capital of up to 75 million IDR (US$5000) within three hours, sourcing funds from its credit partners. That’s a vastly shorter time frame from the industry standard of one-to-two weeks processing time.

    Once approved, the funds can be downloaded in full or in part with interest charged only on drawn funds.

    Stefan Hadjidetschev, co-founder and GM of Alumak, says the program, which has no end date at this time, is intended to help businesses operate in the “new normal” of Covid-19 and during Ramadan.

    Haikal Bekti Anggoro, senior VP, traffic operations at Lazada, said the company wants to support the economy through its sellers.

    “Lazada aims to ensure that our sellers will be able to have a sustainable business and our Service Market Place offerings are geared towards that goal, providing services that sellers need to build, boost and strengthen their business. The cooperation with fintech companies like Alumak, enables our sellers to get access to funding and keep their business going.”

    Alumak describes itself as an SME-focused fintech company serving digital-savvy businesses with a mobile-first digital business account across four countries: Singapore, Indonesia, Thailand and Vietnam).

  • Citi Partners With Major Hong Kong E-Shopping Platform

    Citi Partners With Major Hong Kong E-Shopping Platform

    Citi is the latest in Asia to tap into the digital commerce channel amidst the coronavirus pandemic, partnering with major Hong Kong e-shopping platform HKTVmall. Citi Hong Kong’s partnership with the renowned HKTVmall will include a specialized credit card that leverages API technology to enable instant application and approval. The Citi HKTVmall Credit Card also provides other benefits such as discounts and additional points on specific days of the week, according to a Citi statement.

    The partnership is timely as HKTVmall has emerged as a major player for homebound Hong Kongers who use the platform to purchase daily necessities. The firm estimates that it has registered $155 million worth of orders in the first quarrier – double of last year – and is set to witness even more demand as it recently announced a decision to start selling surgical masks on the platform as well.

    Citi Hong Kong has long collaborated with HKTVmall to enhance customers’ spending experience through Open API,» said Lawrence Li, Citibank Hong Kong’s head of cards and unsecured lending, adding that the latest move furthers the development of smart banking.

    Citi is the latest player to leverage digital capabilities to capitalize on the scarce number of potential opportunities available in the struggling economy. Last week, DBS launched a new offering to support F&B businesses by launching a homegrown platform that will enable online ordering and delivery for its SME clients.

    The retail industry in Hong Kong is facing unprecedented challenges at the moment. With the changes in the social environment and technological advancement, Hong Kong consumers are now shifting their consumption habits to online shopping, said Ricky Wong, CEO of HKTV.

    While it is all about total customer experience for online shopping, every single detail in marketing and promotion, payment and delivery that counts.

  • Coronavirus Drags Car Dealers Into Digital Commerce

    Coronavirus Drags Car Dealers Into Digital Commerce

    Auto retailers have been slow to embrace e-commerce, but the coronavirus pandemic is changing that. Online traffic has risen even as in-person showroom traffic has disappeared. Auto dealers are embracing digital tools to close deals without a handshake and arranging for vehicles to be picked up or delivered without requiring customers to come to their stores.

    U.S. new vehicle sales will be hit hard by the pandemic. Demand dropped 13% in the first 19 days of March, according to research firm J.D. Power. In especially hard-hit markets like Seattle, San Francisco, Los Angeles and Chicago, where the virus has spread quickly, demand slumped as much as 22%.

    Moody’s Analytics said on Friday the new and used vehicle markets could slump by as much as 20% from 2019 levels and stay depressed into 2021.

    New and used vehicle markets could slump by as much as 20% from 2019 levels and stay depressed into 2021.

    Based on a survey of some 40 dealers, analysts at Evercore ISI on Monday estimated the March U.S. seasonally adjusted annual selling rate could be 11 million to 12 million vehicles, on par with levels seen during the 2008/2009 financial crisis.

    However, online traffic for the 1,000 U.S. and Canadian dealers served by Roadster, which provides a digital sales platform for everything from financing paperwork to vehicle delivery, was up about 6%.

    “Many dealerships are going to get caught with their pants down,” said Brian Benstock, a dealer in the New York City borough of Queens. “This will be a watershed moment for the dealership industry.”

    Dealers have been doing business online for years, but it has never been a major focus. Only 15% of all transactions are online, according to a November survey of 540 dealers commissioned by the National Automobile Dealers Association. However, they expect online car sales to double by 2025.

    Benstock, who began moving most of his sales online in 2015, said companies like Tesla Inc and retailer Carvana Co, which does all its business online, have begun to change consumer expectations.

    Tesla has always relied on internet orders for its vehicles. It is implementing “touchless deliveries” in many locations, allowing consumers to unlock cars using the Tesla App, sign any relevant paperwork and return it to a drop-off location.

    Carvana, which sells used vehicles, expanded the number of cars it sold to retail customers by 89% in 2019 from 2018.

    Despite a sharp decline in its shares, Carvana has a market capitalization twice that of AutoNation Inc, the largest bricks and mortar U.S. retail vehicle chain. AutoNation started boosting investment in its online selling capability well before the virus shock.

    David Smith, chief executive of dealership chain Sonic Automotive Inc, said most customers still want to visit a showroom to see the cars they are buying.

    “There’s only a small percentage of the market who want to buy their car entirely online and have it delivered,” he said.

    “It’s what people wanted going into this,” she said, citing a Cox January survey that found consumers cited vehicle pick-up and delivery as their top desire.

    Matthew Zappone, general manager of a Chrysler Jeep Dodge Ram dealer outside of Albany, New York, is encouraging his sales staff to use FaceTime to show customers the vehicle features they want to see without visiting the store.

    “If you haven’t been doing it to this point, you’re under-prepared,” Zappone said.

  • Alipay wants to help 10 million European businesses reach 2 billion consumers

    Alipay wants to help 10 million European businesses reach 2 billion consumers

    Payment and lifestyle platform Alipay intends to support 10 million small and medium enterprises in Europe over the next five years with technology to empower them to reach more than 2 billion potential consumers traveling to the region from around the world.

    The strategy to support these merchants was unveiled during the Alipay Partners Global Summit in London. It includes an expanded collaboration with European acquirer Worldline, as well as a new initiative to serve airport shops around the world through in-app mini-programs.

    “Our aim is to improve the way in which individuals and businesses buy, sell and receive payments, and to do this, we need to draw upon the strength of our partnerships,” said Alipay operator Ant Financial’s chairman and CEO Eric Jing. “Our growth has only been possible due to the network of partners we have established, and working together, we will make it easier for anyone to do business anywhere.

    “Our innovative solutions will continue to help merchants in Europe better serve the growing numbers of tourists as well as e-commerce shoppers coming to the region from all over the world.”

    Alipay is China’s most popular digital payment service, according to market researcher Statista, with 87 percent of survey respondents in the country aged between 18 and 69 reporting they use Alipay for their digital financial needs. Alipay currently serves more than 1.2 billion users together with local e-wallet partners in South Korea, Thailand, Malaysia, the Philippines, Indonesia, India, Bangladesh, and Pakistan.

    In a report published this year, Nielsen found that more than 93 percent of Chinese tourists would be more willing to make purchases with their mobile phones and would even increase their spending if the option were available, while 60 percent of surveyed merchants who adopted Alipay reported growth in foot traffic and revenue.

    Currently, Alipay collaborates with more than 120 financial institutions in Europe and continues to add more and more partnerships with travel service agencies and other types of third-party service providers. This is intended to help merchants deliver enhanced experiences to their customers as they seize the growth opportunities in the global travel market.

  • Alibaba Group’s Hong Kong IPO confirmed

    Alibaba Group’s Hong Kong IPO confirmed

    Alibaba Group has launched its Hong Kong public offering of 500,000,000 new ordinary shares on the SEHK, raising up to US$13.4 billion.

    Alibaba plans to use the proceeds from the offering for the implementation of its strategies of driving user growth and engagement, empowering businesses to facilitate digital transformation, and continuing to innovate and invest for the long term.

    The listing in Hong Kong will allow more of the company’s users and stakeholders in the Alibaba digital economy across Asia to invest and participate in Alibaba’s growth. In addition to expanding the company’s overall investor base, the offering will tap into substantial new capital pools in Asia and create a nearly round-the-clock market for global investors to trade Alibaba shares.

    “Alibaba is guided by our mission to make it easy to do business anywhere with the vision to be a good company that lasts for 102 years,” said Alibaba Group chairman and CEO Daniel Zhang.

    “We aim to serve global consumers, of which more than 1 billion will be Chinese consumers, and facilitate more than RMB10 trillion of consumption on our platform within the next five years by continuing to pursue our three strategic pillars of globalisation, domestic consumption and big data powered by cloud computing. Hong Kong is one of the world’s most important financial centres and we are grateful for the opportunity to participate in the future of Hong Kong.”

    The total number of shares available under the Public Retail Offering could be adjusted up to a maximum of 50,000,000 new shares, representing 10 per cent of total shares initially available under the offering. In addition, the company expects to grant the underwriters an over-allotment option to purchase up to an additional 75,000,000 new shares.

    The offer price for the Public Retail Offering will be no more than HKD188 (US$24) per share, which will be traded in board lots of 100 shares each.

    The firm’s American depositary shares will continue to be listed and traded on the New York Stock Exchange.

  • E-commerce competition flares up as holiday shopping season begins

    E-commerce competition flares up as holiday shopping season begins

    Vietnam’s e-commerce platforms are going all out with promotions and other marketing campaigns to woo customers for the year-end shopping season. Immediately after Apple’s latest iPhone 11 was released in Vietnam on November 1 at midnight, CEO of Singapore-owned Lazada Vietnam James Dong was seen riding a bicycle delivering the first phones to promote his company’s two-hour delivery service.

    Lazada’s latest PR stunt, along with discounts on the newest iPhones, kicked off a series of promotions, many of which will begin deployment from November 11 as the company gears up for the year-end shopping season, generally a peak time for the retail sector.

    Vietnam’s e-commerce players have now latched onto promotional trends that have been ignited by major regional players like Chinese e-commerce giant Alibaba, which launched the first Singles’ Day shopping event on November 11, 2009, offering heavy discounts on its platform.

    In addition to Singles’ Day, Vietnam’s e-commerce sites have been offering heavy promotions on October 10 and December 12, both spin-offs, as well as Black Friday and Cyber Friday events that originated in the U.S.

    “The fourth quarter is always the most exciting time for the retail sector. There will be peak days when the whole market spills out to shop,” said Steven Tuan Nguyen, Senior Regional Manager for Southeast Asia of Paris-headquartered internet advertising company Criteo.

    Lazada has also followed up the night of discounts for the iPhone 11 with a strategy it calls “Shoppertainment”, hosting live game shows in which competitors guess prices, and inviting famous artists who give out nearly 10,000 discount codes worth a total VND300 million ($12,900).

    The retailer has also hosted promotional concerts in Ho Chi Minh City. Instead of hiring artists, Singapore-based Shopee has enlisted international football superstar Christiano Ronaldo. Ronaldo’s brand ambassador contract for Shopee in Southeast Asia was announced in mid-August.

    “Together with Cristiano Ronaldo, we look forward to making a positive and lasting impact on Shopee’s development in the region,” said CEO Chris Feng.

    Shoppers not only in Vietnam but also Malaysia, Singapore and Indonesia have seen CR7’s ads pop up everywhere through various online media channels. The player is also currently associated with Shopee’s November 11 “Super Sale, free nationwide shipping” campaign in Vietnam.

    Home-grown e-commerce platform Sendo, which saw a traffic surge last quarter, is also investing heavily in year-end promotions, prioritizing Black Friday (November 29). After diva My Tam, Sendo has just added actor Ninh Duong Lan Ngoc to its roster of celebrities.

    “This year, we’ve decided to invest a great deal in the Black Friday campaign, not just on the day but for the whole week. We will advertise on all channels, from mass media to social media, so that 90 percent of customers nationwide aged between 18 and 35 years will be reached by Sendo’s ads,” said Vo Dang Minh Tuan, Brand Communication and Social Media Manager of Sendo.

    Similarly, Vietnam’s Tiki announced it will also engage in year-end promotion peaks, having invested heavily in October 10 promotions.

    The company said it has primarily been focusing on promotions related to its two strengths: a two-hour express delivery service that applies to 70 percent of items in its shop; and sales of genuine branded items with a return policy.

    According to a recent report by Criteo, Black Friday last year saw online sales traffic in Vietnam spiking 64 percent, and online sales revenue 149 percent over the average day of the month.

    Traffic and sales revenue rose 23 and 64 percent respectively for Singles’ Day, and 34 and 97 percent for December 12, a trend that is expected to continue this year, the report said.

    “The year-end shopping season usually commences with October 10 sales. Singles Day remains the key shopping festival and post-Singles Day sales ride on the festivity’s traction,” said Steven Tuan Nguyen. “As we approach the year-end holidays, there is also a spike in online retail as part of the celebration. This sustained sales season presents retailers with more opportunities to engage their audiences.”

    However, they are also faced with a real challenge to differentiate themselves. This could be achieved with the power of data – by being able to identify top-selling categories amidst millions of products, predict shopping behavior and integrate online and offline shopping data, he added.

    Vietnam’s e-commerce market is estimated at $5 billion this year and is set to reach $23 billion in 2025, according to a recent report by Google, Singapore-based investment firm Temasek, and U.S.-based consultancy Bain.

  • Jack Ma Explains the key to Alibaba’s success

    Jack Ma Explains the key to Alibaba’s success

    Forbes Media has presented the Malcolm S Forbes Lifetime Achievement Award to Alibaba Group founder and partner Jack Ma, hailing his commitment to small businesses in addition to the impact that Alibaba has achieved since its launch 20 years ago.

    The annual award celebrates an individual who embodies and exemplifies the ideals of entrepreneurship championed by Forbes, the company said in a release.

    “Jack Ma not only created one of the most outstanding companies of the world but also a company that nourished the vibrant small-business community in China – and small businesses around the globe,” Forbes Media chairman and editor-in-chief Steve Forbes said. “He is indeed one of the most influential figures of our time.”

    Ma received the award at the 19th annual Forbes Global CEO Conference, held this year in Singapore, where he and Forbes talked for about an hour about Alibaba’s history, Ma’s thoughts on entrepreneurship and his philanthropy work. Forbes started by calling Ma “one of the greatest liberators in history, enabling people who wanted to … do commerce. You gave them the means to do it.”

    Ma explained how that came about: “We believed in the future and I believe the internet can empower people,” he said, speaking of Alibaba’s 17 other founders in 1999. “So, we do Alibaba because there are so many small businesses that don’t know when and how, where they can sell the products.”

    That led to the launch of B2B e-commerce platform Alibaba.com at first and later other sites, including Taobao, which has grown from a C2C marketplace to become China’s largest mobile-commerce destination. To enable payments on these platforms, Alibaba developed Alipay. The company also wanted to get products from sellerss to consumers quickly and efficiently, so Ma and his team turned their attention to logistics, eventually launching what is now Cainiao Smart Logistics Network. Alibaba also wanted to support small businesses in need of computing power, so Alibaba Cloud was born. And the company continues to build new businesses to address new demands as the market evolves.

    “So, it’s all about solving problems. I think this is what we did in the past 20 years,” Ma said. “We always think about what we can do to solve social problems instead of complaining. That’s the journey and … millions of people change their lives because [of our] efforts.”

    Ma expanded on the company’s mission to help small businesses, young people and women – those largely outside the traditional financial system – via Alipay, the largest mobile payments and lifestyle app in China. Traditional financial companies focus on the top economic levels of society, he said, not the bottom. But Alipay was always a bottom-up operation. While the wealthy elite wasn’t willing to test the technology when it was first made available, in 2004, many of China’s less wealthy consumers were.

    “They tried it, they loved it, they benefitted from it,” Ma said. “So, this is very, very inclusive.”

    “We feel that the financial system for the 21st century should be inclusive, should empower people,” he continued. All “people have the right to reach the money they need.”

    Alibaba has achieved tremendous success during its two decades, as it now serves 730 million annual active consumers in China and another 130 million overseas. Alipay parent Ant Financial, in which Alibaba holds a 33-per-cent stake, serves 900 annual active consumers in China and 1.2 billion worldwide, including active users of Alipay’s local e-wallet partners. The $456.4 billion Alibaba currently employs about 100,000 people globally, and its e-commerce platforms reach merchants and consumers in more than 200 countries and regions. This year, Alibaba will host its 11th 11.11 Global Shopping Festival, which has grown into the largest one-day shopping festival in the world.

    Ma said he would build on that success – and the money he’s made from Alibaba – to continue helping others. He has already worked through his namesake philanthropic organization, the Jack Ma Foundation, to help improve education and conservation efforts in China. But he has turned his attention to points outside of China as well. Most recently, Ma has focused his attention on supporting entrepreneurs in Africa. He has said that entrepreneurs are “the most important element to develop a society,” and therefore they will be central to Africa’s economic development in the decades ahead.

    “I have the money, I have the resources and I won’t go there, empower the entrepreneurs,” Ma told Forbes. “If we can be able to discover and help more Jack Mas, more Bill Gates or Warren Buffetts – more Steves – Africa will be different.”

    Next month, Ma will travel to Ghana to host the first Africa Netpreneur Prize competition. The $10 million initiative will award $1 million a year for the next 10 years to African entrepreneurs as a way to support the growth of the continent’s digital economy. Nearly 10,000 people from 50 of Africa’s 54 countries applied.

    The remaining 10 contestants – hailing from Egypt, Nigeria, Liberia, Rwanda and Cote D’Ivoire – will make their final pitches to Ma and a panel of judges during the Nov. 16 taping of “Africa’s Business Heroes,” a televised event scheduled to air Nov. 29 in countries across Africa.

  • Crabtree & Evelyn stores closed and brand moves to E-commerce

    Crabtree & Evelyn stores closed and brand moves to E-commerce

    Beauty-products brand Crabtree & Evelyn halved its losses in the first half of the year as parent, Hong Kong-listed Nan Hai Corporation continued its transformation from offline to online.

    Since January, Crabtree & Evelyn has closed all of its 150 traditional retail stores across eight countries, shifted its manufacturing and distribution to third-party providers and sold its Australian warehouse.

    Nan Hai Corporation CEO Liu Rong said that while traditional retail companies continue to struggle or close, “Crabtree & Evelyn is now ahead of the market in meeting the challenges of the current and future business environment”.

    Crabtree & Evelyn is the only retail activity business by Nan Hai Corporation, whose principal areas of focus are cinemas, news media, and property investment.

    The brand’s sales for the six months to June 30 reached HK$166.5 million (US$21.2 million), down from $288.5 million during the same period last year. The brand lost $185.1 million, down from $363.5 million.

    Liu said the decrease in revenue but lower loss were due to the effective execution of the innovative business restructuring initiated last November.

    Crabtree & Evelyn’s new focus on direct e-commerce drove online revenue to approximately $64 million, an increase of 69 percent compared to the corresponding period last year.

    Sales in Mainland China increased to approximately $8.2 million, up 93 percent year on year.

    Liu says Crabtree & Evelyn’s new strategy is to transform its business from one of traditional retailing to an “OMO operating model”, (which we believe refers to Open Market Operations), starting from e-commerce.

    In the current half-year, Crabtree & Evelyn is rolling out its new branding and business model internationally which comes off the back of two years’ research and development.

    “All of these products have been manufactured by third-party partnerships, the first result of a faster, more flexible, and lower cost global supply chain,” said Liu in Nan Hai’s half-yearly results analysis.

    “A new global digital platform with full e-commerce and social functionality will be introduced in 35 markets, with corresponding investment in internal teams and capabilities. The new products will also be launched on online shopping malls via exclusive arrangements with Tmall global, Amazon, and Feelunique. Initial feedback from both the new millennial consumer and retail partners has been extremely positive.”

    Liu said he expects the relaunch of Crabtree & Evelyn will inject new vitality into the brand. “We have prepared for this relaunch with the brand communication, product portfolio, digital communication and distribution model, and the transformation of the operating model along with business restructuring required to attract more users to become loyal customers.”

    Previously, the company had said it planned flagship stores in major cities in the future, but this was not referenced in the half-year results summary.

  • Shopee signs Cristiano Ronaldo

    Shopee signs Cristiano Ronaldo

    Southeast Asian/Taiwanese e-commerce platform Shopee has appointed global football icon Cristiano Ronaldo as its newest brand ambassador.

    Ronaldo will work with Shopee on a wide range of initiatives to engage and inspire customers in the region, starting with Shopee’s annual shopping event, 9.9 Super Shopping Day.

    “Cristiano Ronaldo is one of the greatest athletes of our time,” said Shopee CEO Chris Feng. “He is an inspiration to many, and his dedication to football matches the deep commitment we have towards our users. Together with Cristiano Ronaldo, we look forward to creating a lasting positive impact on our region.”

    “I am proud to be Shopee’s brand ambassador as we share the same ambition to be the best in our fields,” said Ronaldo. “I am always improving my game for my fans and my team, just as Shopee innovates to benefit their users in this region. I am excited by this partnership, and I look forward to creating more special moments for my fans together with Shopee.”

    Cristiano Ronaldo stars in Shopee’s newest 9.9 TVC, which will air in all seven Shopee markets in the region.

  • Amazon country manager Rocco Braeuniger leaving the office

    Amazon country manager Rocco Braeuniger leaving the office

    Amazon Australia’s country manager Rocco Braeuniger is leaving after just two years in the job to take a “senior international role within Amazon”, a spokesperson for the e-commerce company said.

    Braeuniger arrived in Australia in 2017 to oversee the launch of Amazon’s marketplace and retail offering Down Under.

    Since flipping the switch in December 2017, Amazon’s offering has grown to include more than 125 million products across 29 categories, as well as key services such as Fulfilment by Amazon and Prime. The company recently brought its startup incubator program, Launchpad, to Australia.

    In April, Amazon Australia reported $106.26 million in revenue from retail sales in 2018, and an additional $4.32 million in revenue from subscriptions services, that is, Prime.

    But Braueniger disputed the comments and reiterated to the AFR Amazon’s previous statement that its launch in Australia was its most successful launch to date.

    Braeuniger will be replaced by Matt Furlong, from October 1, 2019, who has held a range of roles at Amazon in North America over the past seven years.

    Furlong’s current title, according to LinkedIn, is director and technical adviser of Amazon North America. Previously, he was director and general manager of the home improvement, tools, major appliances and smart home category, and before that, category leader of musical instruments.

    “In his new role, Matt will bring invaluable experience from his time in US retail leadership roles and we look forward to him continuing to lead the team in bringing great selection, every day brilliant value, convenience and fast delivery to customers across Australia,” the Amazon spokesperson said.

  • Alibaba’s flash sale and marketing platform Juhuasuan has launched

    Alibaba’s flash sale and marketing platform Juhuasuan has launched

    Alibaba’s flash sale and marketing platform Juhuasuan has launched an upgraded version of Jutudi, a digital initiative to help Chinese farmers optimise their supply chain and offer consumers better deals.

    Juhuasuan is Alibaba’s sales and digital marketing platform, enabling brands and merchants to broaden their reach to consumer segmentations across China through online and offline campaigns. Brands design and hold flash sales through the platform, using analytics and recommendations powered by Juhuasuan, to identify the most preferred product assortment for targeted regional consumers. It also offers a group-buying option to offer limited-time best deals to consumers.

    The Jutudi initiative first debuted in 2014, allowing consumers to become “virtual farmers” by “purchasing” a small plot of land online from the growers. The farmers would ship the produce to the consumer when the crop ripened. The new Jutudi moves to help boost farmers’ digital competitiveness, offering farmers and cooperatives science-backed analytics to improve their crop and supply chain management.

    Currently, 20 different cooperatives from a dozen provinces around China have joined the initiative. The plan is to widen the reach to at least 1,000 farming cooperatives within two years.

    “Going beyond flash sales and promotional campaigns, the new Jutudi offers the farmers a solution that taps into the Alibaba digital economy, giving farmers broader opportunities to move their produce,” said Tmall and Taobao marketing GM Liu Bo. “Supported by the entire Alibaba ecosystem, Jutudi uses the algorithm from Alibaba Cloud to help farmers plan their crops and harvest. Our smart-logistic network, Cainiao, offers expedited delivery services to ensure freshness. Moreover, consumers can take advantage of flash sales on Juhuasuan to get the best bargains.”

    One example is peaches from Hubei Province – by collaborating with Juhuasuan, peach growers there sold 100 tons of fresh peaches within just two hours last month. The performance encouraged the farmers to embrace other digital tools offered by the Alibaba ecosystem, such as leveraging Alibaba Cloud’s AI technology to standardise their crop management. As a result, costs for the farmers decreased by 10 per cent.

    Juhuasuan further boosted the region’s value chains by connecting the peach growers to Three Squirrels, a China-based food conglomerate and snack maker that turned fresh peaches into popular dried fruit snack packets to be sold on Taobao and Tmall.

    Based on Juhuasuan’s flash sale and collective buying model, Jutudi lets consumers pre-order agricultural products before the harvest. The platform works directly with the cooperatives or the farmers. By bypassing the middlemen and traditional wholesalers and distributors, subsequent savings are passed on to consumers. For many items, the discounts can be 30- to 50-per-cent lower than regular prices.

    For farmers, the pre-sale model confers a higher degree of certainty that at least a portion of their crop will be sold. Once orders have been locked down, the farmers can harvest and pick fruits or vegetables according to the orders they’ve received. This can help prevent surpluses or shortages, and also reduces cost. Another benefit of the model is that consumers can always get fresh, in-season produce. According to the platform, the farm-to-table journey time can be as short as 48 hours once the order has been placed.

    Harnessing consumer insights from Tmall and Taobao, as well as data from Alibaba Cloud, Jutudi can boost farmers’ ability to forecast what would be popular in the coming year and approximately how much to plant to meet future demand. Traditionally, farmers plan their crop based on sales of the previous season. This often incurs the risk of overproduction or underproduction. However, by using data and scientific insights provided by Jutudi, farmers can more accurately predict the next hot items. Such predictions are especially crucial for farmers of specialty crops to capture niche market share.

    An example is the pumpkin growers in desert areas of Gansu province. Based on data and shopping trends provided by the platform, farmers now know through some light processing, they can turn the whole pumpkins into easy-to-carry microwave meals targeting office workers. The explosive popularity of these pumpkin meals have encouraged pumpkin farmers to double their crop area from the current 396 acres in preparation for next year’s sales.

    Juhuasuan has successfully promoted an array of agricultural products. In the past six months, through flash sales, 330 tons of lychees from Hainan Province, 165 acres of fresh roses and 3 million mandarin oranges from Yunnan Province were completely sold out within 72 hours.

  • Warehouse gears up for e-commerce launch

    Warehouse gears up for e-commerce launch

    New Zealand’s biggest retailer is in the final stages of launching an e-commerce site, according to media reports.

    The Warehouse Group, which operates The Warehouse, Warehouse Stationery, Noel Leeming and Torpedo7 stores, is reportedly planning to launch an online-only offering called TheMarket next month.

    The website, which is currently accessible in beta form at www.themarket.com/nz, advertises a wide range of product categories, including men’s, women’s and kids’ clothing, homewares, health and beauty, toys and games, electronics, sports and more, and in-demand brands, including Billabong, P.E Nation, Cooper St, Matchbox and Kevin Murphy.

    The range would put TheMarket in competition with cross-border e-commerce players, such as The Iconic and Asos, which have localised their offerings to the New Zealand market, where online shopping currently makes up just 8.1 per cent of total retail spend, according to the latest NZ Post report.

    Like The Iconic and Asos, it seems TheMarket will operate as an online marketplace, where brands pay a fee to sell products directly to customers via the platform. On the website, TheMarket says it will provide access to 3.5 million active customers, localised customer service and last-mile delivery and return network.

    TheMarket will offer customers a subscription option that would wipe the delivery on all orders.