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  • Nexeon Secures £100 Million for Silicon Battery Expansion

    Nexeon Secures £100 Million for Silicon Battery Expansion

    British battery developer Nexeon has raised 100 million pounds in new funding, securing capital from the UK National Wealth Fund, Korea Development Bank and Honda Xcelerator Ventures to scale its silicon anode technology.

    The package includes 52.6 million pounds from Britain’s newly constituted National Wealth Fund, with the remaining capital supplied by the Japanese automaker and the state-backed South Korean lender.

    The investment will finance a UK pilot production plant and expand an advanced manufacturing unit for the Oxfordshire-based group. The group develops silicon-based anode materials for lithium-ion cells designed to lift energy density, shorten charging times and increase electric vehicle range.

    Financing East Asian Battery Production

    While the new state money finances pilot capacity in England, Nexeon already runs its primary industrial footprint out of Gunsan, South Korea. Honda backed the business in May 2026 through Honda Xcelerator Ventures to accelerate commercial production at that Gunsan plant, ensuring direct ties into East Asian vehicle manufacturing.

    Production at the Gunsan facility centers on silicon-carbon composite materials manufactured at commercial volume. Panasonic agreed in 2023 to purchase anode supplies from the Gunsan plant to feed lithium-ion battery cells manufactured at its massive cell assembly site in Kansas in the United States.

    Automakers Take Direct Component Stakes

    Securing Korea Development Bank as an equity backer alongside Honda gives Nexeon institutional protection inside the world’s most concentrated battery manufacturing hub. South Korean cell makers and Japanese auto groups face mounting pressure to break reliance on mainland Chinese graphite supply lines, which face export controls and domestic processing bottlenecks.

    Investing directly in upstream chemical developers cuts out middle-tier intermediaries for automotive groups. Honda avoids spot-market premiums on advanced cell chemistries by taking equity directly in materials suppliers, mirroring similar bets by regional peers looking to lock down raw-material allocations well before commercial rollouts.

    The British National Wealth Fund operates with a 27.8 billion pound mandate to channel private and state capital into clean energy and critical supply chains, aiming to mobilize 100 billion pounds in overall investment by 2031. Oliver Holbourn, chief executive officer of the fund, confirmed the vehicle is backing advanced battery technology to assemble domestic manufacturing networks alongside foreign partners.

    “This investment is a strong endorsement of Nexeon’s technology and our role in enabling the next generation of lithium-ion batteries.”

    Tracking Pilot Output and Commercial Volume

    Nexeon previously operated primarily as an intellectual property and testing outfit before breaking ground on its Korean production lines. The company must now prove its pilot equipment in the UK can mirror the yield rates of its full-scale Gunsan lines without inflating unit costs.

    Execution risk sits in the yield curves. Silicon tends to swell and contract during charge cycles, degrading cell lifespan unless manufacturing tolerances remain exceptionally tight during chemical compounding.

    Panasonic’s Kansas factory remains the primary operational benchmark for Nexeon, where volume deliveries of silicon-carbon material will reveal whether the Oxfordshire-engineered chemistry withstands real-world commercial scale.

  • Japanese Automakers Halve Vehicle Development Times to Under Two Years

    Japanese Automakers Halve Vehicle Development Times to Under Two Years

    Japanese carmakers are moving to cut traditional four- to five-year vehicle development cycles by up to half to counter Chinese competitors that bring new models to market in under two years.

    Toyota Motor, Honda Motor, Nissan Motor, Suzuki Motor, and Mitsubishi Motors are overhauling vehicle platforms, cutting part types, and deploying artificial intelligence to speed up product pipelines.

    The push targets major operational milestones leading up to 2028, when Nissan plans to launch a vehicle developed under its compressed timeline.

    Nissan Shifts to Common Underpinnings

    Nissan plans to reduce development lead time for a new sport-utility vehicle intended for North America in 2028 down to three years and one month. The company will then adapt that base platform for derivative vehicles, reducing subsequent model development time by up to 40 per cent to two and a half years.

    This family-based vehicle strategy will cover 80 per cent of Nissan’s global vehicle volume. Management expects the common architecture will eliminate 70 per cent of its distinct part types.

    “This is a reform to become a company that responds to changes and delivers good cars in a timely manner,” Hidemi Sasaki, deputy general manager of Nissan’s product planning division, said.

    Honda and Toyota Target Cost and Plant Footprints

    Honda has rolled out an internal program called Triple Half to halve development expenditures, lead times, and engineering workloads from 2025 baselines. The automaker plans to rely on artificial intelligence and digital design workflows, applying the compressed schedule to vehicle projects that enter development in 2028.

    Toyota is targeting manufacturing complexity through a program titled Area 35. The world’s largest automaker is cutting part variations based on consumer demand trends to raise plant floor space utilization by 35 per cent.

    Smaller domestic rivals are adjusting schedules as well. Suzuki plans to cut its development cycle in half to roughly two years, while Mitsubishi Motors aims to reduce timelines by 20 per cent to three years by around 2030.

    The Supply Chain Pressure Across Asia

    Legacy development cycles of five years left Japanese original equipment manufacturers exposed in China, where local brands iterate vehicle software, cabin electronics, and battery packs on consumer electronics schedules. By condensing development to 24 to 36 months, Japanese brands are forcing tier-one parts suppliers across the region to standardize tooling and shorten quotation windows.

    This compression carries execution risks for engineering quality control. Chinese automakers accepted higher initial defect rates and relied on rapid over-the-air software updates to compensate for compressed testing windows, whereas Japanese brands built their regional pricing power on mechanical durability and strict pre-production validation.

    The Deficit Forcing Change

    The push follows sharp operational corrections among Japan’s leading vehicle assemblers. Honda posted its first net loss in the previous fiscal year, prompting leadership to seek a swift operational recovery by shedding product overhead and accelerating project delivery.

    Nissan faces similar financial pressure to trim fixed costs after years of fragmented vehicle architectures eroded manufacturing margins across key export markets.

    The first concrete test of these accelerated development timelines arrives with Nissan’s platform debut in 2028, followed by the initial vehicle programs under Honda’s halved development cycle that same year.

  • Honda to Sell Thai-Built Mitsubishi Pickups in Southeast Asia by 2028

    Honda to Sell Thai-Built Mitsubishi Pickups in Southeast Asia by 2028

    Honda Motor will sell Thai-built Mitsubishi Triton pickup trucks under its own brand across Southeast Asia starting as early as 2028.

    The agreement represents Honda’s first vehicle rebadging arrangement in approximately three decades, putting the company back into commercial utility segments where it lacks dedicated platform architecture.

    Reviving rebadged supply in Thailand

    Under the arrangement, Mitsubishi Motors will manufacture the Triton utility vehicle at its production hub in Thailand, supplying finished units to Honda. Honda will apply its own badging and retail the pickup through its established distribution network in Southeast Asian markets and selected export destinations.

    Sourcing fully built vehicles from Mitsubishi spares Honda the heavy capital expenditure required to engineer a body-on-frame commercial truck platform from scratch. Mitsubishi maintains deep manufacturing scale in Thailand, where its Laem Chabang plant serves as a global export base for one-tonne pickups.

    Defending share against Chinese entrants

    Japanese automakers face intensifying pressure across Southeast Asia, where Chinese original equipment manufacturers have captured rapid market share in passenger electric vehicles. Expanding commercial and passenger vehicle catalogues helps traditional brands protect dealership throughput and service revenues across key territories such as Thailand, Indonesia and the Philippines.

    The risk sits in showroom differentiation. Selling an identical mechanical platform under two competing Japanese badges risks cannibalising existing Triton sales unless Honda targets distinct commercial fleet buyers or alters cosmetic styling and interior specifications.

    Pickup demand across regional showrooms

    One-tonne pickup trucks represent the largest single vehicle category in Thailand, functioning as both work vehicles and primary family transport. While Japanese brands have long controlled more than 80 percent of the commercial truck market in the region, shifts in fleet procurement and new competitive entries have forced legacy manufacturers to consolidate their supply networks.

    Honda has built its regional dominance on passenger sedans, hatchbacks and compact sport utility vehicles. Adding a robust pickup line fills an enduring gap in its commercial retail lineup across suburban and rural dealer networks throughout ASEAN.

    Supply roadmap to 2028 rollout

    Car manufacturers in Japan previously shared passenger and commercial models through original equipment manufacturing arrangements during the 1990s, but Honda largely abandoned cross-badging passenger models to focus on proprietary global architectures. This partnership with Mitsubishi reverses that independent approach in light of shifting regional economics.

    Both companies now face the task of finalising supply volumes, regional homologation schedules and market-specific styling changes ahead of the scheduled 2028 commercial rollout.

  • Toyota Commits $3.6 Billion to Shift Tacoma Production to Texas

    Toyota Commits $3.6 Billion to Shift Tacoma Production to Texas

    Toyota Motor has committed $3.6 billion to expand its San Antonio plant and relocate Tacoma pickup production from Mexico to Texas as carmakers adjust to a 25 percent import tariff on foreign-built vehicles in October 2026.

    The Japanese automaker joins General Motors and Ford in reallocating capital to domestic assembly lines, yet industry economists warn that tariff volatility is stalling broader supply chain investments across the sector.

    Tariff Pressure and North American Assembly

    Japanese automotive groups face difficult calculations as United States trade policy penalizes cross-border supply networks across Mexico and Canada. Toyota is pouring $3.6 billion into its Texas operations to bring Tacoma pickup manufacturing inside American borders, insulating its light-truck volume from cross-border import levies. General Motors is spending $4 billion across facilities in Michigan, Kansas and Tennessee to adjust its footprint.

    Honda Motor faces a different dilemma. The carmaker is operating near full capacity across its North American plants and has evaluated site selection for a new assembly plant, but executive leadership paused commitments in August due to unresolved trade disputes between the United States and Canada under the USMCA trade agreement.

    Supplier Margins Squeezed by Policy Shifts

    Parts manufacturers and technology suppliers lack the balance-sheet flexibility of finished-vehicle assemblers. Investment by automotive component suppliers plunged from more than $8 billion in the first quarter of 2025 to roughly $600 million across the middle quarters of the year, according to figures compiled by the Center for Automotive Research.

    The supplier sector employs 930,000 workers in the United States and has absorbed substantial unrecovered tariff expenses. Survey data from MEMA, the Vehicle Suppliers Association, shows that nearly 80 percent of component vendors rank government trade policy changes as one of their four largest operational threats over the coming twelve months, alongside broader economic weakness and soft vehicle retail sales.

    The Long Cycle of Capital Allocation

    Automotive assembly investments require decades to deliver returns on capital, creating friction with short-term tariff revisions. Industry projections from Mobility Global indicate United States vehicle output will remain flat at 10 million units in 2026 before rising toward 11.3 million units by 2030 once major plant reconfigurations enter commercial service.

    Deloitte reports that component suppliers have recovered only half of their tariff-related cost burdens. In response, parts vendors are curtailing speculative capacity expansion and shifting capital budgets directly into factory automation and robotics to preserve operating margins.

    Employment Rebounds Below Previous Peak

    United States automotive manufacturing payrolls tracked by the Bureau of Labor Statistics stood at just under 1.8 million workers in September 2026. While that figure represents a gain of nearly 1 percent since January 2025, total sector employment remains more than 2 percent below the high recorded in July 2024.

    Automakers navigated policy reversals on electric vehicle incentives throughout 2025, which disrupted supplier tooling programs and forced factories to retool for internal combustion and hybrid powertrains. Carmakers are prioritizing the utilization of idle plant capacity over greenfield development until trade agreements reach stable terms.

    Attention now turns to the scheduled renegotiation milestones for the USMCA pact, where unresolved dispute resolution rules will determine whether Honda commits capital to a new North American assembly facility or diverts production to alternate international hubs.

  • Toyota and Honda Halt Thai Production as Floods Cause $38M in Losses

    Toyota and Honda Halt Thai Production as Floods Cause $38M in Losses

    Toyota Motor Thailand and Honda Automobile (Thailand) have temporarily suspended vehicle production at all their assembly plants in Thailand as severe flooding disrupts transport routes and parts deliveries.

    The disruption followed accumulated rainfall of more than 320mm in three days, leaving major transport corridors heavily flooded and preventing suppliers from reaching assembly lines.

    Honda Shuts Ayutthaya And Prachin Buri Lines

    Honda Automobile (Thailand) suspended vehicle production at its Prachin Buri and Ayutthaya plants from October 2 to 6 after suppliers in Chonburi and Rayong provinces were hit by flooding, cutting off component deliveries.

    Koji Iwanami, president and chief executive of Honda Automobile (Thailand), confirmed the target restart timetable while granting emergency leave to affected facility staff.

    “The company has temporarily suspended vehicle production at the Prachin Buri and Ayutthaya plants from Oct 2 to 6 because parts suppliers have been unable to deliver components required for vehicle production after being affected by flooding, particularly in Chonburi and Rayong provinces,” Iwanami said.

    Plant managers plan to introduce overtime shifts once lines restart to clear model order backlogs and recover lost output.

    Toyota Halts Four Thai Assembly Facilities

    Toyota Motor Thailand ceased work across its three primary manufacturing plants in Samut Prakan and Chachoengsao, alongside affiliate facility Toyota Auto Works. The company runs the Samrong facility in Samut Prakan together with the Ban Pho and Gateway plants in Chachoengsao.

    Submerged access routes broke the parts delivery cadences needed to support Toyota’s just-in-time production system. Plant managers are scouting alternate logistics bypasses and assessing inventory buffers to restart operations once floodwaters drain.

    Supply Chain Bottlenecks Expose Tight Logistics

    The manufacturing halts show how little inventory cushion exists in Southeast Asia’s primary automotive export hub. When arterial roads connecting the Eastern Economic Corridor’s parts cluster in Rayong and Chonburi get blocked, assembly lines outside Bangkok stall within hours regardless of plant floor safety.

    Car manufacturers in Thailand remain heavily exposed to single-route logistics risks. While suppliers upgraded localized drainage barriers after historic monsoon disasters in past cycles, external transport corridors between provinces remain vulnerable to acute flash flooding.

    Industrial Losses Mount Across Fifteen Provinces

    Federation of Thai Industries data show that flooding between September 24 and September 30 hit Bangkok and 14 surrounding provinces, affecting roughly 40 per cent of member operations in flooded districts. The group calculated preliminary losses of at least 1.018 billion baht ($38.7 million) across automotive assembly, parts suppliers, machinery damage, damaged vehicles and lost factory shifts.

    Industrial estates across Chonburi absorbed the bulk of direct supplier delays. Toyota and Honda are watching municipal drainage rates on key industrial arteries ahead of Honda’s scheduled production restart on October 7.

  • US and China Agree to $30 Billion Tariff Relief as Chinese EVs Eye Entry

    US and China Agree to $30 Billion Tariff Relief as Chinese EVs Eye Entry

    Chinese electric vehicle makers plan to enter the United States market despite bilateral trade talks in Washington on Thursday and Friday concluding without a breakthrough agreement on automotive import access.

    High vehicle prices and sustained inflation in the American domestic market keep Chinese automakers focused on entry routes even after negotiators limited bilateral tariff relief to 30 billion dollars of non-sensitive goods for each country.

    Export Volumes Drive Overseas Push

    Automakers in China are accelerating their export strategies as domestic competition reaches a consolidation point. BYD set a target of 2 million overseas sales in 2026, building on vehicle sales momentum across Brazil and Europe.

    Rising vehicle retail prices and fuel expenses in North America provide commercial incentives for Chinese manufacturers. Smaller players are also gaining global scale, with Zhejiang-based Leapmotor surpassing the global sales volumes of legacy Japanese automakers Subaru and Mitsubishi Motors.

    Competitive Shift Across Asian Automakers

    For Asian automotive supply chains, the push toward Western markets represents a permanent structural realignment. Japanese carmakers are already altering production schedules and supplier networks to counter Chinese pricing and manufacturing speed.

    Suzuki plans to halve vehicle development cycles to match Chinese design timetables, while Honda committed nearly 2.5 billion dollars to construct a dedicated hybrid vehicle assembly plant in the United States. Traditional tier-one components suppliers in Japan face margin pressure as Toyota expands extended-range electric vehicle production using Chinese facilities and local supply bases.

    Bilateral Talks and Tariff Boundaries

    The latest diplomatic meetings in Washington between United States and Chinese leaders established selective tariff relief covering 30 billion dollars of goods on each side. The bilateral framework excluded automotive imports, leaving existing trade barriers and tech scrutiny in place.

    Commercial transport startups are testing alternative international regulatory pathways in parallel. Autonomous delivery developer Neolix launched robovan trials in Belgium to build European commercial logistics operations ahead of broader international rollouts.

    Manufacturing Targets to Watch

    Market attention turns to full-year delivery reports to verify whether BYD can hit its 2 million export vehicle threshold by December 2026.

  • Honda and Onitsuka Tiger Debut Concept Motorcycle and Apparel in Milan

    Honda and Onitsuka Tiger Debut Concept Motorcycle and Apparel in Milan

    Honda and Japanese fashion brand Onitsuka Tiger have launched a collaboration to bring together motorcycles and fashion, debuting a concept motorcycle and apparel line in Milan on September 23, 2026.

    The centerpiece is the Onitsuka Tiger Honda Mid Sports Concept motorcycle, which held its world premiere during Onitsuka Tiger’s Spring/Summer 2027 show at Milan Fashion Week. Based on a mid-displacement sports model, the bike features Tiger Yellow as its base color, bold black stripes on both sides, and black wheels with Tiger Yellow accents and both brands’ logos.

    Onitsuka Tiger also unveiled footwear and apparel incorporating Honda’s motorcycle Wing Mark emblem, with designs inspired by motorcycle culture.

    Translating Mobility Into Apparel Foot traffic

    For fashion labels in high-rent urban corridors across Asia and Europe, mobility collaborations offer an avenue to younger male consumers who shop apparel less frequently. Through the deal, Onitsuka Tiger gains access to Honda’s motoring heritage. It applies that industrial brand equity directly to footwear and street apparel.

    Honda is using European fashion runways to reach demographics outside traditional dealership networks. The automaker wants to broaden city rider adoption. Instead of relying solely on speed and engineering metrics, it is packaging two-wheelers as lifestyle design objects.

    Shared Industrial Roots in Postwar Japan

    Both enterprises trace their origins to postwar industrial expansion in Japan. Honda was founded in 1948, and Onitsuka Tiger started in Kobe in 1949. Each business expanded globally over seven decades by anchoring manufacturing in specialized product engineering.

    The Milan presentation linked those corporate histories through physical product design. Staging the bike during the September 22 to 28 fashion calendar put mechanical hardware directly before international department store buyers and fashion media.

    Commercial Pipeline and Product Rollout

    Retail distribution details, production timelines, and pricing brackets for the co-branded footwear and apparel collections align with the Spring/Summer 2027 commercial cycle. Neither manufacturer has disclosed dealership availability or road-homologation plans for the Mid Sports Concept motorcycle.

  • Toyota and Honda Face Factory Closures Under Proposed 50 per Cent US Tariff

    Toyota and Honda Face Factory Closures Under Proposed 50 per Cent US Tariff

    Toyota and Honda face potential plant closures in Canada after US President Donald Trump proposed doubling import tariffs on Canadian-built vehicles to 50 per cent.

    The two Japanese manufacturers assemble more than three-quarters of all light vehicles produced in Canada, making them the most exposed automakers to the cross-border levy.

    Canadian shipments represent 24 per cent of Honda’s US sales volume and 17 per cent of Toyota’s deliveries, according to Barclays data. Key export models include the Toyota RAV4 and the Honda CR-V, two of the top-selling sport utility vehicles in the American market. If implemented on Jan 1, 2027, the duties would force both companies to alter production networks that took decades to build.

    Rebuilding the North American Footprint

    Existing US tariffs cost Toyota approximately 1.4 trillion yen in the 2025 financial year. In response, the group committed up to $10 billion over five years to expand its manufacturing footprint inside the US, including a $3.6 billion assembly facility in Texas that will take over production of the Tacoma pickup truck from Mexico.

    Honda faces a steeper hurdle because its automotive unit is still working through a turnaround plan. The company has put plans for an eighth North American assembly facility on hold while talks over the US-Mexico-Canada Agreement remain unresolved. South Korea’s Hyundai reported similar delays to its regional capital spending in 2025.

    Squeezed Between US Tariffs and Chinese EVs

    The border friction hits Japanese manufacturers at a weak point in their global operations. Chinese electric vehicle makers led by BYD have eroded market share for Japanese brands across Southeast Asia, Australia and Latin America, leaving North America as the primary profit engine for both Toyota and Honda. With Chinese brands barred from the US market, defending North American market share is essential for Tokyo’s automotive sector.

    Redirecting Canadian output to alternative export destinations presents structural problems. Assembly lines in Ontario build vehicles configured specifically for US safety and emissions rules, while alternative factories across the Pacific already run close to maximum capacity.

    Negotiations over the USMCA framework continue ahead of the planned Jan 1, 2027 tariff implementation date, with Japanese parts suppliers holding off on capital allocation until trade terms are finalized.

  • Honda Unveils Exclusive Naked Bike in Vietnam, Priced at $21,000 – A Must-See for Enthusiasts!

    Honda Unveils Exclusive Naked Bike in Vietnam, Priced at $21,000 – A Must-See for Enthusiasts!

    Four Honda CB1300SF Final Edition motorcycles made in Japan have been imported and are on sale at around VND550 million (US$21,000). In an exciting development for motorbike enthusiasts, four rare Honda CB1300SF Final Edition motorcycles have been imported into Vietnam, each priced at approximately VND550 million (US$21,000). These are part of the final production run, with only 3,400 units crafted in February before Honda concluded the model in response to evolving exhaust regulations.

    A Tribute to a Legend

    The CB1300SF Final Edition pays homage to the revered CB1000SF, a model that played a crucial role in establishing the Honda CB series as a global favorite in the 1990s, earning a devoted following among riders. As if Honda has sent a love letter to its fans, this motorcycle blends nostalgia with modern engineering.

    Timeless Design Meets Modern Performance

    The CB1300SF sports an upgraded design, retaining its iconic look while boasting an engine displacement of 1,300cc. It features a long, streamlined seat and elevated handlebars that ensure a comfortable riding experience. With a 21-liter fuel tank proudly displaying the Final Edition badge, this bike signifies not just closure but also celebration, offering 113 horsepower at 7,250 RPM.

    Riding Dynamics That Cross Generations

    While competitors in the market target younger riders with sporty designs, the CB1300SF speaks to a broader demographic, drawing both younger enthusiasts and seasoned riders with its classic aesthetic and relaxed riding dynamics. It’s a bike that says, “Age is just a number; let’s hit the road together!”

    Questions & Answers

    What makes the Honda CB1300SF Final Edition a special motorcycle?
    The Honda CB1300SF Final Edition is part of the last production run before Honda discontinued the model due to new exhaust regulations, making it a rare collector’s item and a tribute to the beloved CB1000SF.

    What are the key features of the CB1300SF Final Edition?
    This motorcycle features a nostalgic design with modern performance upgrades, including a 1,300cc engine, comfortable seating, and a distinctive Final Edition badge, all contributing to its appeal across different age groups.

    Why did Honda decide to discontinue the CB1300SF model?
    Honda discontinued the CB1300SF as part of its compliance with stricter exhaust regulations, marking the end of an iconic model that has captured the hearts of motorcycle enthusiasts for decades.

  • Honda Set to Rev Up Vietnam with the Exciting Launch of ADV 350 Scooter!

    Honda Set to Rev Up Vietnam with the Exciting Launch of ADV 350 Scooter!

    Honda is set to introduce its ADV 350 touring scooter in Vietnam, a model that enthusiasts previously had to source through private importers. Anticipation is building as shipments are scheduled to commence by the end of this quarter, with Honda dealers now accepting deposits for what promises to be a thrilling addition to the Vietnamese market.

    This new arrival boasts a 330cc engine and will be imported from Honda’s factory in Thailand, marking a significant step for the brand, as this adventure-style scooter will not be available in Japan.

    The Honda ADV 350. Photo by courtesy of Honda

    The smaller counterpart, the ADV 160, has already made its debut in Vietnam through private import channels, paving the way for its larger sibling.

    With a sturdy design that measures 2,200 millimeters in length and 1,430 millimeters in height, the Honda ADV 350 offers an impressive 11.7-liter fuel tank. Weighing in at 188 kilograms, it features a smart key system, LED headlights, and a five-inch TFT display. Riders can look forward to enhanced control thanks to its inverted front fork and single disc brakes equipped with anti-lock braking.

    Adding to its innovative features, the ADV 350 incorporates an adjustable front windscreen and a spacious 48-liter storage compartment, complete with a Type-C charging port for those who refuse to unplug from the modern world. Under the hood, this scooter is powered by a liquid-cooled, 330cc SOHC engine capable of delivering 28.8 horsepower and 31.8 Nm of torque. One can’t help but wonder if it’s the perfect companion for urban commutes or weekend escapes through the Vietnamese countryside!

    While the price remains a mystery for now, previous imported units have ranged from VND250-300 million (approximately US$9,500-11,000), hinting at a competitive position against the Yamaha XMax 300, which retails for VND140 million.

    Questions & Answers

    What distinguishes the Honda ADV 350 from the ADV 160?
    The Honda ADV 350 is a larger touring scooter with a 330cc engine, whereas the ADV 160 is a smaller variant that has already been available in Vietnam through private imports.

    How does the ADV 350 enhance rider experience?
    The ADV 350 features an adjustable windscreen, smart key system, LED headlights, and a TFT display, offering a blend of comfort and advanced technology for both urban commuting and adventure riding.

    What is the anticipated impact of the ADV 350 on the Vietnamese scooter market?
    With its robust design and premium features, the ADV 350 is expected to create stiff competition for models like the Yamaha XMax 300, potentially reshaping consumer preferences in the market.

  • Thailand’s Car Sales Surge Back to Life After Nearly Two-Year Decline

    Thailand’s Car Sales Surge Back to Life After Nearly Two-Year Decline

    Domestic car sales in Thailand experienced a glimmer of hope in April, marking a 1% year-on-year increase—the first boost in nearly two years, as reported by the Federation of Thai Industries (FTI). This slight recovery comes as a welcome surprise amid a string of declines in both vehicle production and exports.

    Ongoing Challenges in Vehicle Production

    Despite the uptick in sales, production figures told a different story. In April, car manufacturing dipped by 0.4% from the previous year, totaling 104,250 units. This marks the 21st consecutive month of declining production, following a relatively steep 6.1% drop in March. Meanwhile, the export of vehicles fell by 6.3% compared to the same period last year, although this decline represents a gentler decrease than the 14.9% seen in the prior month.

    Thailand’s Role in the Automotive Landscape

    As Southeast Asia’s premier auto manufacturing hub, Thailand plays a crucial role as an export base for some of the globe’s leading car manufacturers, including heavyweights like Toyota, Honda, and China’s BYD. While car sales may be on the rise, the industry continues to grapple with production challenges—proving that the road to recovery is still a winding one. Who knew car sales could be just as turbulent as a roller coaster ride!

    Questions & Answers

    What factors contributed to the rise in car sales in Thailand?
    The increase in car sales is attributed to growing consumer demand, providing a much-needed boost after an extended period of decline.

    How has production been affected recently?
    Car production fell by 0.4% in April compared to the same time last year, marking the 21st straight month of decreased output.

    What is Thailand’s position in the automotive sector?
    Thailand remains Southeast Asia’s largest automotive production center and serves as an export base for major car manufacturers like Toyota, Honda, and BYD.

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  • Honda Sees Impressive Growth in Motorcycle and Auto Sales Across Vietnam

    Honda Sees Impressive Growth in Motorcycle and Auto Sales Across Vietnam

    Honda Vietnam is riding a wave of success, announcing substantial sales growth for April across both its motorcycle and automobile divisions. The figures reveal an impressive year-on-year increase of 6.9% in motorcycle sales and a remarkable 18.9% in car sales, showcasing the brand’s resilience in a dynamic market landscape.

    Motorcycle Sales Break New Ground

    In April alone, Honda Vietnam sold an astonishing 170,986 motorcycles, marking the kickoff of the 2025–2026 fiscal year on a high note. Despite lingering market uncertainties, this robust figure signals a steady appetite for motorbikes among consumers. Honda isn’t just making waves domestically; the company exported 17,953 motorcycles to various international markets, underscoring its expanding global reach.

    Automobile Segment Booms

    The automobile sector also celebrated a spectacular performance, with 2,142 units sold in April—a dynamic increase of 18.9%. This surge reflects a lively recovery in the domestic automobile market, highlighting the effectiveness of Honda’s product strategies and innovative marketing campaigns. The company’s incentive programs have clearly struck a chord with consumers eager for quality and reliability.

    As Honda continues to throttle forward, one can only wonder what new heights await. Will they unleash a surprising new model? Only time will tell!

    Questions & Answers

    What were Honda’s motorcycle sales figures in April?
    Honda Vietnam sold 170,986 motorcycles in April, reflecting a 6.9% increase from the previous year.

    How many motorcycles did Honda export in April?
    The company exported 17,953 motorcycles to various international markets last month.

    What was the sales performance of Honda’s automobile segment?
    In April, Honda sold 2,142 automobiles, which marks an impressive 18.9% increase year-on-year.

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  • Honda unveils first made-in-Vietnam electric scooter

    Honda unveils first made-in-Vietnam electric scooter

    Honda has launched its first electric scooter produced in Vietnam, the ICON e:, after years of dominating the gasoline-powered motorbike segment.

    The bike was introduced to the media on Thursday and will hit the market early next month, when its prices will be revealed.

    Last year the Japanese giant had said the ICON e: would be sold for under VND30 million (US$1,170), not including the price of the battery pack.

    With its main target customers being students, it has an LCD screen, a 26-liter trunk and a USB charger since.

    Honda said the bike could travel 50 kilometers on a single charge. Its 1.3-kilogram battery is removable and can be charged separately within 7.5 hours.

    Its maximum speed of 49 kilometers per hour means it can be ridden by people without a driving license.

    Honda’s new offering is set to intensify competition in the electric two-wheeler market where VinFast, Yadea, Pega, Dat Bike, and Selex are offering a variety of products, mostly targeting young customers.

    Honda first entered Vietnam in 1996, and its slow and steady development strategy means it now accounts for 70-80% of the motorbike market.

  • Honda Vietnam recalls nearly 2,700 CR-V Hybrid

    Honda Vietnam recalls nearly 2,700 CR-V Hybrid

    Honda Vietnam announced that it will recall 2,695 CR-V e:HEV RS hybrid SUVs (CR-V Hybrid) from Nov. 25 to examine and replace defective high-pressure fuel pumps.

    The affected vehicles were manufactured in Thailand between August 24, 2023, and September 11, 2024. Honda Vietnam imported and distributed those vehicles in Vietnam.

    Honda Vietnam has urged car owners to bring their vehicles to authorised dealerships for inspection and repairs. The replacement process expected to take approximately 30 minutes per vehicle.

    Although there have been no recorded cases of safety issues due to high-pressure fuel pump defects occurring in the Vietnamese market, Honda Vietnam recommends that for the benefit and safety of customers and passengers, customers should quickly bring their vehicles to Honda Automobile Distributors for inspection. The cost of inspection or replacement of affected parts will be paid by Honda Vietnam.

    The Honda CR-V e:HEV RS is a popular hybrid SUV in Vietnam. It was first available in Vietnam on October 25, 2023 and sold at VND1.26 billion (US$49,557). In the first ten months of 2024, Honda Vietnam sold 1,359 CR-V Hybrid.

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