Retail News CRM

Tag: instagram

  • Instagram might label AI-generated content

    Instagram might label AI-generated content

    Recently, Meta, in collaboration with Microsoft, introduced the new Llama 2 – a next-generation large language AI model. This new technology enables companies to customize AI for their needs, like creating chatbots and image generators. It seems that consumer-facing generative AI tools based on this model are already on the horizon.

    It looks like Meta is developing several new generative AI features for Instagram. These features include labels that will help users to identify images “generated by Meta AI.”

    If you wonder what reverse engineers do, they are sort of detectives for technology. They take apart things like software or devices to figure out how they work, even if they were not the ones who originally made them. It’s like solving a puzzle to understand the hidden secrets behind the technology.

    The screenshot shared by Paluzzi shows an in-app message explaining that posts created using Meta’s generative AI tools may soon be labeled within Instagram. This suggests that the company could be interested in helping users identify AI-generated content.

    There have been concerns about the safety and impact of free consumer-facing AI tools on our online presence. Some worry that they could aid the spread of misinformation or mislead people. To address these concerns, some AI companies, including Meta, have pledged to adopt AI safety measures, like using watermarks for AI-generated content. The introduction of labels for AI-generated content on Instagram might be part of these measures.

    Microsoft, Google, and OpenAI stand at the forefront of the artificial intelligence sector in the US. Last month, following a call to action from the White House, they made commitments to incorporate safeguards into their AI technology. Additionally, these industry leaders have joined hands to establish the Frontier Model Forum, an association focused on advancing AI, of which Meta is also a part. The forum’s primary goal is to ensure frontier AI models’ secure and ethical advancement.

    As AI continues to advance at a rapid pace, social media platforms should pay more attention to AI-generated content and clearly label it, even if the content is generated from third-party apps or software. Instagram already has many AI-generated human-like models posing as influencers, which can lead to confusion and misperception of reality.
    Lees ook:

    Lees ook:

    Lees ook:

  • Facebook and Instagram with new parental tools to enhance teen safety

    Facebook and Instagram with new parental tools to enhance teen safety

    Today’s teens are digital natives in an Internet-centric world. They experience the benefits of online exploration, self-expression, and staying informed, but also encounter negative experiences like bullying and harassment. In a move to prioritize the safety and well-being of young users, Meta has unveiled a range of new parental control tools across Instagram, Facebook, and Messenger.

    Meta’s Family Center will offer new parental tools, featuring a hub in Messenger for parents to oversee their teen’s online activities. The tools also enable blocking unwanted messages on Messenger and Instagram to prevent harmful interactions and send reminders to teens to take breaks from their online engagements.

    These newly introduced tools grant parents or guardians access to their teen’s privacy and safety settings, enabling them to monitor changes in the Messenger contact list and assess the amount of time spent on the app. Parents will also receive notifications when their teen reports someone.

    If, for example, your teen reports someone, they can choose whether or not to notify you by sending a notification. And if you wonder how to react, Meta’s Education Hub is available to parents and provides guidance on addressing issues and supporting their child in the best possible way.

    In addition to the parental control tools, Meta is implementing notifications to alert teens when they have spent 20 minutes on Facebook, encouraging them to set daily time limits, which can also be set by the parent. For Instagram users, the company is exploring a new feature that prompts teens to close the app if they have been scrolling through Reels late at night.

    Given that teenagers spend an average of 7 hours and 22 minutes per day in front of screens, this feature might just be what all other online platforms should have.

    While Facebook has long provided parental controls for its Messenger Kids platform, the new tools are specifically designed for the main Messenger app, catering to parents with teenagers between the ages of 13 and 18.

    It is important to note that using these parental control tools requires mutual consent and awareness between the parent and the teenager. Either the parent or the teen must initiate an invitation to enable the tools.

    The new parental controls will be launched in the US, the UK, and Canada. However, Meta has expressed its commitment to expanding the availability of these tools to other regions across the globe. And this initial batch of parental supervision tools might be just the beginning, as Meta plans to introduce additional features and enhancements over the next year.

    Lees ook:

    Lees ook:

  • Instagram enables download of public Reels in the US

    Instagram enables download of public Reels in the US

    Instagram introduced Reels in 2020, and since then, this feature’s popularity has grown, reaching over 2.35 billion monthly active users. Now, Instagram is rolling out a new feature for its users in the US.

    Adam Mosseri, CEO of Instagram, announced on his broadcast channel that the company will allow users to download Reels to their camera roll. The process is simple: just tap the share button and select the download option.

    It’s important to note that only Reels from public accounts can be downloaded, and even if you have a public account, you can choose to turn off the Reel download option.

    Mosseri did not mention whether the downloaded Reels would have watermarks, but based on the picture he uploaded, it is safe to assume that downloaded Reels will indeed bear watermarks, much like they do right now.

    Currently, every Instagram user can download and share their own Reels on different platforms. However, with this new feature, users will also be able to share other people’s Reels on platforms like TikTok, for example.

    TikTok has had this feature for years, and videos with the TikTok logo are now prevalent on various social platforms, contributing to the Chinese video-sharing app’s increasing popularity.

    It’s worth noting that although videos with TikTok’s logo are no longer promoted by Instagram’s algorithms, their number on the platform remains substantial. With this new update, there is a chance for Instagram’s logo to appear frequently on its rival platforms as well.

    While it is likely that this feature will eventually be available for users worldwide, the exact timeline for its global release remains unknown. We will have to wait and see when that happens.

    Lees ook:

    Lees ook:

    Lees ook:

  • Is it already ‘game over’ in the metaverse for Bondee, Singapore’s avatar-based app?

    Is it already ‘game over’ in the metaverse for Bondee, Singapore’s avatar-based app?

    After garnering two million downloads within two weeks of its launch, Bondee’s Gen Z users have got past the novelty factor. Bondee’s is a story of social media hype punctured by a sharp truth that the loyalty of digital natives is hard-earned, experts say

    The rise of Singapore-based metaverse newcomer Bondee was impressive: two million downloads within two weeks of its launch on Apple’s App Store.

    But that initial hype was short-lived as Singapore’s social media users quickly dropped the home-grown avatar-based app, retreating from yet another attempt by makers of the metaverse to capture the long-term loyalty of Gen Z in Southeast Asia.

    Yet Bondee’s moment in the sun may reveal the challenges that the region’s metaverse developers face, experts say, with none so far hooking a crowd large enough to trouble social media giants, such as Meta which has ploughed billions of dollars into the digital future.

    Bondee’s early adopters in Singapore were initially pulled in by the “cute” avatars, personalised rooms and picnic spaces, reminiscent of games like Habbo Hotel that many millennials dabbled in as teens.

    With shades of the Nintendo game Animal Crossing, which took the online world by storm during Covid lockdowns in 2020, Bondee allows users to personalise avatars and bedrooms that friends can visit.

    Friends are capped at 50 by the app’s Singapore-based creators Metadream, in an effort to keep the community tight, relevant and connected.

    Aqil Lim, 25, said he enjoyed being able to visit his friends’ virtual homes, even more as “we don’t have our own homes in real life” in the expensive Asian city state.

    As word of mouth of what was dubbed the “new Gen Z app” spread quickly across Asia, many shared the QR code of their Bondee account on Instagram and Twitter, prompting friends to add them.
    But the novelty quickly wore off as Bondee felt “primitive, with limited customisations and chat functions”, Lim said, adding that after a few weeks he hardly uses the app.

    By Wednesday, Bondee had fallen to 19th on Singapore’s Apple Store – just a month after it topped charts across Asia.

    This also comes after reports of social media users using the term #ripbondee while recording themselves uninstalling the app.

    Bondee’s is a story of social media hype punctured by a sharp truth that the loyalty of digital natives is hard-earned, experts say, since most of their allegiances are already captured by larger platforms like TikTok and Instagram.

    “Avatars alone can’t draw people in, it’s what the entire platform allows you to do with your avatar that gives the platform its stickiness,” said Lim Sun Sun, a professor of communication and technology at the Singapore Management University (SMU).

    The cutesy aesthetics and whimsical feel of Bondee was a “nice hook” but if there isn’t anything else after that, then it is quite literally, “game over”, she said, adding that this will be a challenge for metaverse developers to meet.

    Singaporean Joey Tan, 23, saw videos on TikTok about Bondee and became “curious about what the hype was about”.
    But given the newness of the app, not many of her other friends were on it, an apparent failure to reach a “critical mass” which quickly sees new tech fizzle.
    Lees ook:

  • Zuckerberg copies Musk announcing Meta Verified for Facebook and Instagram

    Zuckerberg copies Musk announcing Meta Verified for Facebook and Instagram

    It looks like Twitter isn’t the only company willing to put a little blue checkmark next to your name in return for a stream of monthly payments. As you probably know, Twitter is asking $8 per month or an annual payment of $84 to join Twitter Blue, which, among other features, will allow you to have your identity verified with a blue checkmark next to your name. Today, Meta co-founder, chairman, and CEO Mark Zuckerberg announced that Meta will test a new service called Meta Verified.

    Meta calls Meta Verified a subscription bundle for Instagram and Facebook and includes a verified badge that shows that you are who you say you are and have verified your identity using a form of government ID. The bundle also helps protect subscribers from having their identities impersonated by using “proactive account monitoring.” Meta Verified members will also have access to a real person to handle common issues that an Instagram or Facebook user might have.

    Other features of the program will give Meta Verified users increased visibility and reach. This means that subscribers will have their posts prominently appear in certain areas of the Instagram and Facebook platforms such as “search, comments, and “recommendations.” Lastly, the subscription bundle offers users exclusive features that will allow them to express themselves “in unique ways.”

    The Meta Verified subscription bundle will be available starting later this week in Australia and New Zealand as a direct purchase on Instagram and Facebook. Make the purchase on the web, which will cost the equivalent of $11.99 per month. If you subscribe via the Facebook or Instagram app on iOS or Android, the price is the equivalent of $14.99 per month. Hmm. Why should an in-app purchase from the App Store or Google Play Store be 25% more expensive (wink, wink)?

    To be eligible to sign up for the program, accounts have to show that they were active in the past with a prior posting history, and the account owner must be at least 18 years of age. Those applying for a Meta Verified subscription must submit a government ID to Meta showing their name and photograph (like a Driver’s License, for example) which must match the name and photo used on their Facebook or Instagram account.

    Meta says, “We’re also committed to continuous monitoring and review of reported violations, as well as taking swift action against those who try to evade our systems.” There will be no changes to accounts on Facebook and Instagram that are already verified based on previous requirements.

    The company states, “Long term, we want to build a subscription offering that’s valuable to everyone, including creators, businesses, and our community at large. As part of this vision, we are evolving the meaning of the verified badge so we can expand access to verification and more people can trust the accounts they interact with are authentic.”

    After being tested in Australia and New Zealand, Meta says that it hopes to bring Meta Verified to the rest of the world soon.

    Back when the company was known as Facebook, it made what is arguably the best acquisition of all time in the tech industry by paying $1 billion for Instagram back in 2012. Some believe that Instagram is now worth in excess of $100 billion. Instagram has matured from a camera filter app to a broader, more well-rounded social media site.

    In 2014, Facebook announced its purchase of messaging app WhatsApp for an initial price of $16 billion. By the time the deal closed a few months after it was first revealed, the final price tag of the transaction had ballooned to a range of $19 billion-$21 billion due to Facebook’s increasing stock valuation.

  • Update to Instagram gives teen users a feature they requested

    Update to Instagram gives teen users a feature they requested

    Meta announced today that it is adding new features to its Instagram app that are designed to give users a break from receiving notifications and to help them manage their feeds to avoid viewing content that they don’t want to see. Quiet mode, which launches today, will prevent you from receiving notifications when enabled. When someone sends you a Direct Message, an auto-reply will be sent and your activity status will be updated to alert others that you have Quiet mode turned on.
    Quiet mode can be customized to fit the user’s schedule. Meta says that teens have been requesting a feature like Quiet mode that will allow them to focus on schoolwork at night without having to be disrupted by notifications. And here’s the thing. Once Quiet mode is disabled, Instagram will catch you up by sending you a summary of all the notifications you missed while on Quiet mode.
    While Quiet mode will be available to all users, Instagram will prompt teens to use the feature when they are using the app late at night. Quiet mode will be available starting today to Instagram users in the U.S., U.K., Ireland, Canada, Australia, and New Zealand. Meta says that it hopes to bring the feature to other countries soon.
    As we noted, Meta also wants to allow Instagram users to tell them which content they do not want to see on their feeds or recommended to them. In Explore, you can hide more than one post that you’re not interested in at one time. And when you tell Instagram that you’re not interested in a particular Explore post, you won’t see similar content in the future in Reels, Search, or wherever Instagram makes recommendations.
    To tag an Explore image as something that you’re not interested in, press on the image, tap the three-dot menu icon on the upper right next to the follow button, and tap on Not interested on the pop-up at the bottom of the screen. On videos shown in the vertical format, the three dot menu icon is the last element located along the right side of the display.
    Instagram users can already hide DMs and comments that contain certain words. You can now stop receiving recommended posts that include certain words in a post’s caption or hashtag. To create such a list, open the Instagram app and tap the profile picture in the bottom right corner. That takes you to your account page. Tap the hamburger menu icon in the upper right. Go to Settings > Privacy > Hidden Words > Manage custom words and phrases. You can add multiple words, phrases, and even emojis.
    Lastly, Instagram recently added a feature allowing parents to view their teen’s Instagram settings. If a teen changes a setting on the Instagram app, a parent will receive a notification. Parents can also find out which Instagram accounts have been blocked by their teens.
    Meta suggests that parents “Visit Family Center for conversation starters and to learn more about the available parental supervision tools, including how to set time limits, schedule breaks, be notified when teens share a report, and more. These updates are part of our ongoing work to ensure people have experiences that work for them, and that they have more control over the time they spend online and the types of content they see.”
    According to a published report, among U.S. and British teens that had suicidal thoughts, 6% in the states and 13% in England traced these feelings back to an issue they had with content read on Instagram. While ideally those teens should stop using the app, that might be easier said than done. Hopefully, the new features will help teens cope while using Instagram.
    Lees ook:

    Lees ook:

  • Instagram’s new Notes feature lets users post text messages

    Instagram’s new Notes feature lets users post text messages

    Instagram is pretty quick when it comes to iterating new features even considering the time needed for testing. Soon after Elon Musk revealed plans to add the option to write 4,000-character messages on Twitter, Instagram went live with its own take on the same feature

    The new feature called Notes allows users to send text messages via Instagram, something many have been asking for for a very long time. These so-called Notes are short posts of up to 60 characters using just text and emoji, a lot less than Twitter’s maximum 240-character limit.

    Anyway, if you’re an Instagram user, here is how you can take advantage of the new feature. First off, you must head to the top of your inbox, select the followers you follow back or people on your Close Friends list, and your note should pop up at the top of their inbox for 24 hours.

    It’s more of a status message, but at least you can get replies to notes as DMs in your inbox. Apparently, the new feature has been implemented that way after Instagram learned that people would rather have an easy and convenient way to share their thoughts.

    Besides Notes, Instagram announced that it’s testing new features in Stories like Group Profiles and Candid Stories. The former allows Instagram users to create and join so-called Group Profiles to share posts and stories in a dedicated, shared profile with friends.

    Candid Stories is a new way to capture and share live moments in a story that’s only visible to those who also share their own. These can be captured from the stories camera, the multi-author story at the top of feed, or from the daily notification reminder starting after the first candid.

    Last but not least, Collaborative Collections is a new feature being tested by Instagram that lets users connect with friends over their shared interests. This is done by saving posts to a collaborative collection in a group or 1:1 DMs.

    Lees ook:

    Lees ook:

  • Meta is working on Instagram Malfunction

    Meta is working on Instagram Malfunction

    Instagram seems to be down for a lot of people around the globe at the time of this writing, according to users flocking to Twitter to make their plight known to the entire world (oh, the irony) and the always reliable Downdetector platform.

    The situation is already so widespread that the social network’s PR team has also taken to Twitter to apologize to everyone for the “inconvenience” of not being able to access your Instagram accounts for the last few hours (at the time of this writing).
    What Instagram parent company Meta is not ready to confirm just yet is the nature of this “inconvenience”, which appears to include random account suspensions for a worrying number of users.
    Many people claim they are not aware of having violated any rules so egregiously that a 30-day ban would be warranted, and because the Instagram app and website themselves refuse to work for a lot of these users, appealing the decision is currently impossible.

    Account confirmation is also being required of some users, which is either not possible at the moment as well or completely broken.

    In short, Meta has a PR disaster in the making, and although the company is undoubtedly “looking into” the outage and its causes, the masses are demanding (and arguably deserving) more detailed and satisfying explanations, not to mention a swift resolution. We’ll keep you posted if we find out more or if the glitches are indeed resolved soon.
    Lees ook:

  • Instagram is working on a feature similar to BeReal

    Instagram is working on a feature similar to BeReal

    It appears that Instagram is working on another new feature. A popular tipster and reverse engineer, Alessandro Paluzzi, has recently tweeted that the social media is developing a feature called Candid Challenges.

    With Candid Challenges enabled, you will receive a notification every day, at a different time, reminding you to take a photo using both the front and rear-facing cameras of your phone and share it within two minutes. But wait, doesn’t this sound familiar? Isn’t this like the main feature of the BeReal app? Well, yeah, it appears so.

    As we know, tech companies constantly copy each other, which isn’t a bad thing at all. This way, we, as users, get to experience nice features on more apps and devices. The goal of the BeReal app is for people to show their true selves without any filters or preparations. Furthermore, the BeReal app is currently a complete hit among younger people. By implementing such a feature, Meta may increase the time young people spend on Instagram.

    After Alessandro Paluzzi’s tweet, an Instagram spokesperson confirmed that the social media is really working on Candid Challenges, but it’s just an “internal prototype” at the moment. In addition, the spokesperson stated that the new feature hadn’t even been tested externally. However, they didn’t say when Instagram would make Candid Challenges available to everyone. Also, as with all features still in development, Instagram might decide to scrap the project and not release it at all. At the moment, it doesn’t seem likely — given the popularity of BeReal — but it’s still a possibility nevertheless.

    Lees ook:

  • Instagram now helps you find popular places more easily

    Instagram now helps you find popular places more easily

    Instagram now offers a new map experience for Android and iPhone users, which should allow you to rediscover local businesses and find popular locations around you more easily. As the social media announced, you can now tap on location tags inside a post in your feed or in a Story of a friend to find places around you.

    However, the most interesting part is that you can now manually find locations via the Explore tab as well. You can search for a place in the search bar and tap on the search result, which will open the establishment in question, or you can just type the name of your city or neighborhood, and the app will show you what popular locations are around you.

    Instagram also added filter options that allow you to find places by category. At the moment, there are six filter categories: Restaurants, Cafes, Sights, Hotels, Parks & Gardens, and Bars. You just need to tap on the type of location you want to visit, and Instagram will list all the places around you that fall into that category.

    Although the new map feature on Instagram will undoubtedly let you find more places easily, we should point out that Instagram isn’t the only social media platform that has such a function. For quite some time now, Snapchat has been offering pretty much the same feature. You can go to Snapchat’s map and basically find various establishments around you. Also, just like Instagram, Snapchat offers six filter options that will help you find the place you are looking for more easily.

  • Instagram now lets you pin posts and Reels to your profile

    Instagram now lets you pin posts and Reels to your profile

    On Twitter and TikTok, you have this cool feature to ‘pin’ certain posts on your profile. The pinned items will stay on top of your posts, and whenever a user visits your profile, these will be the first items they see. So, you get to present your profile with the exact highlights you want people to notice. And now, this cool feature just came to Instagram as well.

    As Instagram announced, it’s rolling out a “pin” option, which will enable you to pin up to three posts or Reels on your profile. The pinned objects will appear at the top of your profile grid and will remain over the rest of your posts.

    But how to pin a post or a Reel to your Instagram profile? Well, to do that, simply choose what you want to pin and tap on the three dots located at the top-right corner of the publication. After that, tap on “Pin to your profile.”

    Now, if you return to your profile, you will see the post at the top-left corner of your grid with a white pin on it. Keep in mind that if you pin more posts, the already pinned ones will be shifted to the right, so the order of attachment matters.

    However, Instagram introducing such a feature doesn’t come as a surprise. We already knew that such an option was coming.

    Lees ook:

    Lees ook:

    Lees ook:

    Lees ook:

  • Instagram adds more tools to its Reels arsenal

    Instagram adds more tools to its Reels arsenal

    According to Instagram, using Reels can significantly increase the number of your followers on the platform. The social media says that, during a 60-day period, public accounts with over 10,000 followers that uploaded at least five Reels got more followers than those in the same category who did not post Reels at all. And, to help you make even more amazing short videos, Instagram announced that it is adding some new features to its Reels.

    You can now add sound effects to your Instagram short videos. As the social media shared, you can use its refreshed collection of sound effects to “inject humor” into a Reel or “help your audience get into their emotions while watching one.” Furthermore, if the video is at least five seconds long, you can now record your voice-over and add the recording to your Reel. However, Instagram warns that others could use the sound bite as well, so take that in mind if you decide to record your voice.

    The social media also announced that you can now use some of the Stories stickers in your Reels. You can now add:

    • Polls to let your followers vote on a subject
    • Quiz which lets you, as Instagram said, “put your audience’s skills to the test”
    • Emoji Slider that lets your followers show how they feel about something

    With this update, Instagram has also extended the length of its short videos. You can now “tell deeper stories with 90-second Reels.” And to make it even easier for you to fill these 90 seconds, Instagram now lets you use templates to create a Reel by using another one. The app “pre-loads the audio and clip placeholders,” and all you have to do is “add and trim your unique clips.”

  • An Instagram Stories update limits the visibility of excessive posts

    An Instagram Stories update limits the visibility of excessive posts

    Instagram has rather silently started implementing changes to their signature Stories feature. A limited number of users have already encountered the new Stories layout, which reduces the visibility of excessive posts.

    At this point, Instagram has become a cultural phenomenon. The social media platform has revolutionized the way people interact and has pushed forward a new philosophy on how we stay connected.

    Over the years, one of the most definitive aspects of Instagram has been Instagram Stories. The feature is rather straightforward – it allows users to share posts, which can only be seen for 24 hours and afterwards they disappear.

    Usually, content that does not warrant a dedicated post on the Feed is usually shared via a Story. At present, users can share up to 100 Stories at the same time. While this number is likely to remain the same, Instagram is now limiting the number of Stories that will receive direct visibility through the dedicated Stories Bar.

    Normally, users can simply tap away and view all Stories shared by the accounts they follow until moving on to the next user automatically. With this newest change, users will only see a maximum of 3 Stories before carrying on to the next account they follow.

    Users will still have the option to see all Stories of a particular account, but that will require tapping on a dedicated “Show All” button which will then display posts beyond the first three.

    The implications of this are rather obvious. This will allow users to quickly skim the Instagram Stories of the accounts they follow, without having to spend an excessive amount of time on a single spammy account.

    A problem arises when one considers how creators use Instagram. As a group, they rely on (sometimes many) Stories in order to promote their content and gain revenue. For the time being, there is no clear timetable of when the Story layout update will be rolled out. It is still theoretically possible for some tweaks to be implemented.

    If the change does get a mass release, it is bound to have an impact on how everyone perceives Instagram Stories. Users will have to think carefully about how they will get the most of their three posts.

    Lees ook:

  • Instagram is working on a more immersive news feed

    Instagram is working on a more immersive news feed

    Instagram has been implementing new features like crazy in the past couple of months. The product tagging option we told you about is now live in the US, and the new feed options announced in January are already live as well.

    Now there’s another cool feature in the works, according to Instagram chief Adam Mosseri who tweeted the following: “We’re testing a new, immersive viewing experience in the main Home feed.” This immersive experience means basically taller photos and videos in a new feed view, similar to Instagram Stories.

    Another change is the increase in post recommendations from people or accounts you don’t actually follow. While somewhat counterintuitive, this change aims to keep people engaged for a longer period of time.

    This might annoy some users but there will be an option to personalize the feed to your liking (although the details are not clear at this point) and hopefully minimize these strangers appearing in your recommendation panel.

    During the short video posted on Twitter, Mosseri also showed a glimpse of the new interface and how the new feed will look like. The experience is not full-screen per se, as users would still be able to see the home, search, Reels, and other sections under the image (take a look at the screenshot below).

    According to Mosseri, the new features will be rolling out to users that are part of Instagram’s testing program in the coming weeks. Let us know what you think about this new Instagram feed in the comments section below.

  • Instagram to adjust its algorithm to give preference to original content

    Instagram to adjust its algorithm to give preference to original content

    Sick of seeing only TikToks on Reels? So is Instagram. On a more serious note, Instagram is tweaking its algorithm not only to crack down on reposts but also to incentivize creators to produce original content.

    Adam Mosseri, the current head of Instagram, announced yesterday some interesting changes coming to the social media platform. In addition to expanding the functionality of tags, Instagram is introducing a ranking for originality and implementing it in its algorithm.

    This is the next step in Instagram’s concrete efforts to encourage creators to produce original content for the app. The idea is pretty straightforward – more creativity, fewer reposts.

    If you create something from scratch, you should get more credit than if you are resharing something that you found from someone else. We’re going to do more to try and value original content more.
    This is how Mosseri explains the rationale behind the recent changes in a video posted on Twitter.

    In a subsequent tweet, Mosseri expressed concerns over the long-term future of Instagram, if the platform does not stop to “overvalue aggregators”. The changes to the algorithm are a step in the right direction as they will aim to single out aggregator accounts and handle them accordingly.

    The exact way in which Instagram will filter “original” content currently remains unclear, however. Mosseri himself is not entirely confident in the platform’s ability to do so consistently. Some trial and error will likely be required before the mechanism is refined

    Ultimately, this is just another milestone in Meta’s vision. Instagram and Facebook have steadily been transitioning away from their previous purpose of keeping people connected. They now aim to be, above all, platforms for creators with the recent changes reflecting that perfectly.