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  • Singapore’s Food Tech Startup Prefer Expands To Australia Through Strategic Partnership With The Coffee Ferm

    Singapore’s Food Tech Startup Prefer Expands To Australia Through Strategic Partnership With The Coffee Ferm

    Prefer, a Singapore-based food tech startup, is extending its reach to Australia, following the establishment of its debut domestic business collaboration.

    Expansion Down Under

    In a strategic move to expand its footprint in Australia and New Zealand, Prefer has formed a partnership with local coffee producer, The Coffee Ferm. This new alliance will see The Coffee Ferm acquiring a license for Prefer’s flavor intellectual property, enabling the firm to escalate manufacturing and distribution within the local market.

    Innovative and Sustainable Flavors

    Established in 2022, Prefer is making a name for itself in the market with its inexpensive and eco-friendly flavors and ingredients. These flavors are created using a unique fermentation and roasting technique, utilizing byproducts from food manufacturing processes, such as rice and soy. The company claims that their products deliver the same taste and operational attributes of coffee and cocoa, but with significantly lesser environmental impact.

    Supplies

    Prefer supplies its innovative flavors and ingredients to an array of businesses, from Fast Moving Consumer Goods (FMCG) brands and food manufacturers, to private label retailers, and flavor houses.

    Bean-free Coffee and Other Partnerships

    The startup has recently brought its ‘bean-free’ coffee products to the market via foodservice channels, in collaboration with the Singaporean food enterprise, Melvados. Moreover, Prefer has formed an alliance with Ajinomoto Thailand to generate sustainable innovations in the country’s coffee beverage sector.

    Funding and Future Plans

    This expansion comes in the wake of Prefer securing a successful fundraising round, which exceeded expectations at US$4.2 million. The fundraising was jointly headed by At One Ventures and Chancery Hill Capital, with Forge Ventures also participating. The influx of funds will contribute to the company’s plans to enhance their pilot production facility in key markets using toll manufacturers, further their research and development on cocoa flavor creation, and extend their global partnerships, with a continued emphasis on Asia.

    Questions & Answers

    What is the core business of Prefer?
    Prefer is a food tech startup that creates affordable and sustainable flavors from food manufacturing byproducts like rice and soy.

    What is the significance of Prefer’s partnership with The Coffee Ferm?
    The partnership will enable Prefer to expand into the Australian and New Zealand markets by licensing its flavor intellectual property to The Coffee Ferm, thus facilitating local manufacturing and distribution.

    What are Prefer’s future plans following the recent fundraising?
    Prefer plans to scale its pilot production facility, continue research and development on cocoa flavor, and broaden its global partnerships with a continued focus on Asia.

  • Inaba Breaks Into Australian Market With Innovative Cat Treat Range

    Inaba Breaks Into Australian Market With Innovative Cat Treat Range

    Inaba, a renowned Japanese pet food brand, has made its debut in the Australian market with the introduction of its Churu cat treat range.

    The Innovative Inaba Churu Treats

    Inaba Churu treats stand out due to their fresh chicken and seafood ingredients, absence of preservatives, and high moisture content. Their unique texture can be either soft or chewy, and they are also low in calories.

    According to Adam Heelis, Inaba Australia’s Country Manager, the cat treat industry has been lacking in novelty for a long time. The introduction of these innovative products is expected to stimulate the growth of the cat treat sector.

    Product Availability

    The Churu treat range, which includes Puree, Bites, Stew, and Sprinkles flavours, will be made available nationwide in Woolworths and Coles supermarkets from September. Customers will also be able to purchase these treats online.

    The Inaba Brand Legacy

    Inaba was established in 1989 and has its roots in the family tradition of Yoshizo Inaba, who was a seafood harvester. The brand has been selling its cat food lineup in the United States since 2016. In 2020, it introduced sustainable tuna for cats.

    Questions & Answers

    What makes Inaba Churu treats unique?
    The Churu treats are created with fresh chicken and seafood, have no preservatives, and are high in moisture. They can be either soft or chewy and are low in calories.

    Where can customers purchase Inaba Churu cat treats in Australia?
    The Churu cat treat range will be available at Woolworths and Coles supermarkets nationwide. They will also be available for online purchase.

    When did Inaba start selling its cat food lineup in the United States?
    The Inaba cat food lineup has been available in the United States since 2016.

  • Chow Sang Sang Joins Forces With Nuvei For North American Market Expansion

    Chow Sang Sang Joins Forces With Nuvei For North American Market Expansion

    Hong Kong’s renowned luxury jewellery brand, Chow Sang Sang, has announced its foray into the North American market. This expansion is made possible through a strategic partnership with Nuvei, an international payments company.

    Genevieve Chow, the Chief Brands Officer at Chow Sang Sang, shed light on the decision to collaborate with Nuvei. She explained that the company was chosen for its localised, secure and seamless payment system. “As we embark on our international expansion, particularly targeting North America, it’s crucial for us to have a payments partner that upholds our commitment to excellence,” she said.

    Nuvei’s platform is set to provide Chow Sang Sang with opportunities to penetrate into 50 markets. It also extends support for over 150 currencies and 720 alternative payment methods. This comprehensive system directly connects to global card networks, enhancing the approval rates and minimising payment friction.

    “Nuvei’s cutting-edge technology, local expertise, and global reach equip us to provide the premium experience our customers anticipate, both online and in-store,” Chow further stated.

    Nuvei’s recent attainment of a Money Services Operator (MSO) license in Hong Kong strengthens its position. The license enables Nuvei to offer local acquiring and settlement services in the market. This significant move supports Nuvei’s broader expansion goals in the Asia-Pacific region, including Greater China, Japan, Singapore and Australia.

    Phil Fayer, CEO of Nuvei, expressed his outlook on the partnership with Chow Sang Sang. He said, “Luxury brands like Chow Sang Sang are destined for global growth. With our MSO license and the expanding footprint in the APAC region, we’re excited to support the region’s most promising companies with payment technology designed for scalability.”

    Chow Sang Sang is a significant player in the luxury jewellery market, operating over 900 self-run stores spread across Mainland China, Hong Kong, Macau, and Taiwan. Its portfolio includes notable brands such as Chow Sang Sang, Promessa, MintyGreen, and Emphasis.

    Questions & Answers

    What is the significance of Chow Sang Sang’s partnership with Nuvei?
    The partnership enables Chow Sang Sang to expand its operations into North America, backed by Nuvei’s seamless and secure payment system.

    What advantages does Nuvei’s platform offer to Chow Sang Sang?
    Nuvei’s platform provides access to 50 markets, supports over 150 currencies and 720 alternative payment methods, and directly connects with global card networks, improving approval rates and reducing payment friction.

    What does Nuvei’s recent acquisition of a MSO license mean for the company?
    The MSO license empowers Nuvei to offer local acquiring and settlement services in the Hong Kong market, supporting its broader expansion in the Asia-Pacific region.

  • Fixx Nutrition Penetrates Us Market With Exclusive Distribution Deal With The Feed

    Fixx Nutrition Penetrates Us Market With Exclusive Distribution Deal With The Feed

    Australian sports nutrition brand, Fixx Nutrition, has recently entered into an exclusive distribution agreement with the US-based e-commerce platform, The Feed. This partnership marks a significant stride in Fixx Nutrition’s global expansion strategy.

    Accessing a New Market

    Under this partnership, Fixx Nutrition will be able to tap into a vast endurance nutrition market. Its range of all-natural performance products will be made available to a broader audience of American athletes.

    Co-founder of Fixx Nutrition, Jan Buchegger, expressed his excitement about the partnership, stating it as one of the most important milestones for the company since its inception. The sole reason being it opens up access to the world’s single largest marketplace for endurance athletes, namely, the United States.

    Buchegger also anticipates a surge in Fixx Nutrition’s growth and sales figures due to this agreement. The brand expects to cater to a new wave of demand originating from the US market.

    About Fixx Nutrition

    Established in 2017 by Jan and Michelle Buchegger, Fixx Nutrition has gained considerable recognition for its standout product, CrampFix. This product offers swift and natural relief from muscle cramps. Fixx Nutrition’s product range is favored by many high-profile teams and athletes worldwide, including the New Zealand and England cricket teams, the Wallabies, the Springboks, and athletes participating in triathlon, cycling, AFL, and running disciplines.

    In the previous year, the company extended its Fuel X range by introducing three summer-inspired flavors: Raspberry, Wild Berry, and Orange.

    Questions & Answers

    What does the partnership between Fixx Nutrition and The Feed entail?
    The partnership allows Fixx Nutrition access to The Feed’s extensive US-based market, which is one of the largest endurance nutrition markets globally.

    What impact will this partnership have on Fixx Nutrition’s brand growth?
    This partnership is anticipated to significantly increase Fixx Nutrition’s growth and sales as it enables the brand to tap into new demand from the US market.

    What is Fixx Nutrition’s signature product?
    Fixx Nutrition’s flagship product is CrampFix, which offers quick and natural relief from muscle cramps.

  • Beenleigh Distillery Targets Rtd Market With Citrus-inspired ‘hard Orange Crush’ Launch

    Beenleigh Distillery Targets Rtd Market With Citrus-inspired ‘hard Orange Crush’ Launch

    Beenleigh Distillery has recently expanded its ready-to-drink (RTD) selection by launching Hard Orange Crush, a citrus-inspired beverage.

    Product Characteristics

    Hard Orange Crush, the newest offering from Beenleigh Distillery, is a refreshing blend that includes real orange juice. It is packaged in 375ml cans, which are sold in packs of four. The beverage boasts a delicate citrus and sherbet aroma with a slightly tart finish. The alcohol content is pegged at 4.5%.

    Following the Success of Pineapple Crush

    This move comes after Beenleigh Distillery’s successful introduction of Pineapple Crush. According to the company, this product was one of their most successful RTD launches in the last financial year, securing a spot amongst the top three based on sales data from certain retail groups.

    Will Sullivan, the brand manager at Beenleigh Distillery, commented on the new product launch, saying, “Orange is a beloved soft drink flavor in Australia, but it is seldom used in RTDs. We had great success with Pineapple, and we’re confident Hard Orange Crush will follow suit.”

    Strategic Expansion

    The launch of Hard Orange Crush is part of Beenleigh Distillery’s larger strategy to tap into the market for soft drink-inspired alcoholic beverages. The distillery aims to broaden its presence in the expanding ready-to-drink sector.

    Sullivan added, “We view this as a deliberate step towards an area that has been neglected for too long. With Hard Orange Crush, we’re introducing a unique product and aiming to fortify our position in the market.”

    Questions & Answers

    What inspired Beenleigh Distillery to create Hard Orange Crush?
    Beenleigh was influenced by the popularity of orange as a soft drink flavor in Australia and the success of their previous product, Pineapple Crush.

    How is Hard Orange Crush packaged and sold?
    The product comes in 375ml cans and is sold in packs of four.

    How does the launch of Hard Orange Crush fit into Beenleigh Distillery’s broader strategy?
    The introduction of Hard Orange Crush is part of Beenleigh Distillery’s plan to expand its presence in the growing ready-to-drink sector by creating soft drink-inspired alcoholic beverages.