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Tag: jakarta

  • Amouage Opens First Standalone Boutique in Indonesia

    Amouage Opens First Standalone Boutique in Indonesia

    Omani perfume house Amouage opened its first standalone boutique in Indonesia at Plaza Indonesia in Jakarta in September 2026.

    Founded in Muscat in 1983, the brand operates in more than 80 countries under parent company Sabco Group.

    Architecture and Store Layout

    Inside the Jakarta boutique, the design draws on Omani geography and traditional building methods. Travertine stone walls, walnut timber, and brushed copper fixtures frame the interior alongside structured, layered arches.

    Display tables shaped like inverted pyramids mirror Oman’s mountain topography. At the center of the sales floor, a dedicated installation titled the Gift of Kings arranges bottles in a radial format beneath an illuminated orb.

    “Indonesia has a deep relationship with scent, craft, and hospitality, and an increasingly sophisticated luxury clientele looking for depth and originality,” said Amouage chief executive Marco Parsiegla.

    Southeast Asian Luxury Demand

    Standalone retail units give niche fragrance makers direct control over pricing, presentation, and customer data. Wholesale department store counters cannot match that access. High-end perfumery maintains strong operating margins in Southeast Asia, where affluent shoppers bypass heritage fashion-house scents for specialized, high-concentration formulations.

    For Indonesian luxury landlords, beauty flagships fill high-yield ground floor units with compact footprints that generate strong sales per square meter. The main operational challenge is sustaining foot traffic and repeat buyers in central Jakarta once opening buzz cools.

    Muscat Heritage and Regional Expansion

    Founded in Muscat in 1983, Amouage built its global business on heavy, resinous perfumes centered on regional ingredients like frankincense, rock rose, and ambergris.

    The Jakarta opening follows an entry into India five months earlier, when the brand launched at Mall of Asia in Bengaluru in April 2026. Amouage is pacing its retail rollout across major Asian metropolitan centers to build a wider network of company-operated doors through 2027.

  • Bidgely Shows Energy AI for 50 Million Homes at Enlit Asia 2026

    Bidgely Shows Energy AI for 50 Million Homes at Enlit Asia 2026

    Bidgely will present its energy artificial intelligence solutions alongside regional energy leaders at Enlit Asia 2026, scheduled for 22 to 24 September in BSD City, Jakarta.

    Headquartered in Los Altos, California, the company serves over 50 million homes globally and holds more than 19 foundational patents powering its UtilityAI platform.

    Bidgely and its vice president for EMEA and APAC, Nipun Jain, will demonstrate how smart meter data analytics can be deployed directly or across cloud ecosystems such as AWS, Microsoft Azure, Snowflake, and Databricks.

    Targeting Southeast Asian Power Loss

    Power distributors across Southeast Asia face heavy revenue leakage from non-technical losses, primarily unmetered taps, meter tampering, and unrecorded commercial consumption. Traditional auditing relies on manual inspections across sprawling municipal feeder lines. It is a slow, expensive field process that leaves billions in lost revenue on distribution balances. Algorithmic anomaly detection cuts those inspections down to verified problem sites. That gives state-backed utilities in Indonesia, Malaysia, and the Philippines a faster return on their smart meter outlays.

    Commercial property owners and industrial operators across the region will feel this operational shift directly. As utilities adopt granular meter-level intelligence, billing discrepancies become faster to audit and harder to contest. For enterprise consumers, appliance-level breakdown data clarifies peak-demand surcharges. Regional distributors also gain direct data to use when negotiating tariff structures and demand-response targets.

    Cloud Platforms and Grid Strains

    Growth across ASEAN follows Bidgely’s addition of regional executive teams in July 2026 and technical roadshows across North America and Europe earlier in the year. Rapid deployment of advanced metering systems across key ASEAN markets has generated vast troves of interval data. Local power authorities rarely process this information beyond standard monthly invoicing.

    At Enlit Asia, we are showing how energy leaders are extracting value from this AMI data with AI/ML based big-data analytics, which turn interval data into concrete outcomes that remove bill shock, eliminate non-technical losses and build a resilient grid for the future.

    Technical Sessions in Jakarta

    Nipun Jain, vice president for EMEA and APAC at Bidgely, leads the regional delegation. Technical sessions scheduled for 22 and 23 September focus on feeder-level forecasting, battery asset visibility, and active grid layer management for distribution networks facing new consumer demand spikes.

  • Pomelo Operator KCG Collects 231 Kilos of Garments in Indonesian Take-Back Push

    Pomelo Operator KCG Collects 231 Kilos of Garments in Indonesian Take-Back Push

    PT Kurnia Ciptamoda Gemilang collected 231 kilograms of used clothing across eight Pomelo stores in Indonesia during the first month of its in-store take-back programme.

    The haul more than doubled the retailer’s initial 100-kilogram target despite launching without promotional marketing.

    KCG installed drop-off boxes in every Indonesian Pomelo branch to collect apparel directly from shoppers. Wearable items go to the Cinta Laura Foundation for distribution to orphanages and local communities. Unwearable, damaged pieces head to domestic textile recyclers Lestari and New Factory for industrial processing.

    Haryanto Pratantara, business and operations director at KCG, said the intake relies on repeat donors seeking practical reuse for old apparel. Turning ruined garments into usable raw material carries high processing costs that the company cannot sustain alone. KCG is seeking corporate social responsibility funding and state backing to expand the processing chain.

    High Processing Costs and Policy Gaps

    Pratantara expects garment recycling to shift from a competitive differentiator to standard retail practice within five years. Government policy will dictate how fast that transition happens.

    “The key is the government,” Pratantara said. “Regulation cuts the timeline. Without it, this cannot work.”

    Fashion operators across Southeast Asia frequently launch circularity pilots to retain younger shoppers, but few manage to scale mechanical recycling without state subsidies or formal producer responsibility rules. While donation bins clear closet space and bring foot traffic back into stores, true fibre-to-fibre recycling remains bottlenecked by local sorting and processing infrastructure across the region.

    Expanding Beyond Store Bins

    KCG has not yet measured the direct revenue impact of the programme on overall apparel sales. The operator is now tracking repeat drop-offs while waiting for state policy clarity and corporate partners to fund the next stage of textile processing.

  • Carsome Posts US$8.3 Million Quarterly EBITDA as Retail Shift Widens Margins

    Carsome Posts US$8.3 Million Quarterly EBITDA as Retail Shift Widens Margins

    Malaysian used-car platform Carsome posted an operating EBITDA of US$8.3 million for the second quarter of 2026. That is a 38 per cent increase from the same period a year earlier.

    Sales reached 35,903 vehicles during the three months ended June 30, up 11 per cent. That volume lifted gross profit 15 per cent to US$43.8 million. The result gave Carsome its tenth straight profitable quarter on an EBITDA basis. Consumer retail transactions and auto financing drove the gains.

    Retail and Financing Drive Margin Expansion

    Gross profit outpaced unit sales as the platform shifted volume toward retail buyers. Ancillary products helped widen margins. Financing packages, extended warranties and direct retail margins yield higher earnings per transaction than wholesale dealer auctions.

    Under a new agreement, Carsome will serve as the exclusive official trade-in partner for Suzuki Cars Malaysia. The pact channels structured inventory directly into its inspection network. It secures steady supply while carmakers use trade-in valuations to support new-vehicle sales as borrowing costs pinch consumer budgets.

    Other players across Southeast Asia show a similar pattern. Regional rivals Carro, based in Singapore, and Indonesia’s Moladin have also pivoted away from venture-funded volume acquisition. Both now target unit profitability, credit distribution and ancillary services.

    Showroom Additions in Malaysia and Jakarta

    Physical inspection hubs and retail centres led network growth during the quarter. In Malaysia, Carsome opened three locations in Sungai Petani, Bukit Tinggi in Klang, and Sungai Buloh. That took its domestic network to 55 inspection centres and showrooms.

    Across Indonesia, the company added four locations in Greater Jakarta, expanding its local footprint to 10 sites. Vehicle ownership in Indonesia trails Malaysia and Thailand. Even so, the market offers heavy transaction volume for operators able to resolve fragmented title transfers, vehicle vetting and buyer credit access.

    Looking ahead, management will focus the rest of the financial year on transaction growth, financing attachment rates and fixed-cost efficiency across its 65 combined retail locations.

  • Kasikornbank Launches KBank Indonesia with 40 Trillion Rupiah Loan Target

    Kasikornbank Launches KBank Indonesia with 40 Trillion Rupiah Loan Target

    Thailand’s Kasikornbank has opened operations in Indonesia under the KBank Indonesia brand, targeting a loan portfolio exceeding 40 trillion rupiah by 2030.

    The formal launch follows the rebranding of PT Bank Maspion Tbk to PT Bank Kasikorn Indonesia Tbk after a multi-year acquisition drive in Southeast Asia’s biggest economy.

    KBank Indonesia will focus on corporate, commercial, and retail clients, combining Maspion’s branch network with the parent bank’s regional cross-border infrastructure. Kasemsri Charoensiddhi, chief executive officer of KBank Indonesia, said the bank will connect Indonesian clients directly to trade and investment flows with Thailand, Vietnam, and China.

    Building an 89 Percent Stake

    Kasikornbank entered Bank Maspion in 2017 with an initial 9.99 percent purchase. It took majority control in 2022 by lifting that share to 67.5 percent, before injecting roughly 3.5 trillion rupiah in 2023 to reach 84.55 percent.

    Regulatory filings from July 31, 2026, show the Thai group and its units hold a combined 89.48 percent stake in the Indonesian lender. Kasikorn Vision Financial Company Pte. Ltd. Holds 86.03 percent, Kasikornbank Public Company Limited owns 2.45 percent, and PT Kasikorn Vision Financial Indonesia holds 1 percent. Public investors hold the remaining 10.52 percent.

    Trade Corridors and Mobile Banking

    Thai financial groups have expanded aggressively across Southeast Asia over the past decade to offset slower growth and demographic shifts at home. Bangkok Bank acquired Indonesia’s Bank Permata for 2.3 billion dollars in 2020, while Kasikornbank has focused on building proprietary cross-border platforms across the Greater Mekong Subregion and Indonesia.

    Digital retail services form a core pillar of the Indonesian strategy. Maspion rolled out its MEB mobile banking platform in 2024 to adapt Kasikornbank’s small-business credit underwriting and consumer app interface for local depositors.

    The bank now faces the task of growing its balance sheet toward the 40 trillion rupiah mark while competing against established state-owned and private commercial lenders across Java and the outer islands.

  • Video Commerce Captures 20 per Cent of Southeast Asia E-Commerce GMV

    Video Commerce Captures 20 per Cent of Southeast Asia E-Commerce GMV

    Video commerce now accounts for roughly a fifth of Southeast Asian e-commerce gross merchandise value, forcing consumer brands across the region to overhaul their distribution models. Data compiled by Google, Temasek and Bain shows creator-led sales shifting from experimental promotional spending into core retail infrastructure across key markets including Indonesia, Thailand and Vietnam.

    That expansion brings operational friction. Sellers running live broadcasts face steep drops between top-line gross merchandise value and realized revenue once cash-on-delivery refusals, return windows, creator fees and platform commissions clear. Promotional subsidies, including platform-funded vouchers and discounted freight, have masked true channel margins during market-share acquisition phases. When platforms pull back subsidies, merchant unit economics drop quickly.

    Platform control and merchant margin pressure

    Selling through creator streams leaves transaction infrastructure in third-party hands. Platforms control storefronts, checkout systems, payment rails, customer records, delivery terms and dispute resolution, leaving brands to supply inventory and absorb product returns.

    Multi-market operators managing sales across Jakarta, Bangkok and Manila face diverging compliance environments. Content licensing, creator contracts, disclosure mandates and withholding taxes vary by jurisdiction, preventing companies from running uniform regional campaigns without local adaptation.

    The pattern follows China’s live commerce cycle. Brands in that market initially concentrated volume through top independent hosts before margins deteriorated. Chinese consumer labels responded by building internal broadcast studios and running scheduled daily programming to retain customer data and protect gross margins.

    Regulatory scrutiny reshapes regional operations

    Governments across Southeast Asia have moved to regulate social commerce platforms as critical retail infrastructure rather than digital advertising channels. Indonesia enacted Ministry of Trade Regulation 31 in September 2023, banning direct e-commerce transactions inside social media applications. The rule halted TikTok Shop until parent company ByteDance completed a 1.5 billion dollar investment to secure a controlling stake in GoTo’s Tokopedia platform.

    Vietnam enacted Decree 147 in late December 2024, enforcing strict account verification requirements before individuals can post or host livestreams. Merchant operators are now building direct customer channels, internal studio facilities and formal data-rights clauses into creator agreements across tier-two Vietnamese cities and eastern Indonesia, where production overhead remains competitive.

    Retailers across the region now track net settlement data and return rates per stream as platforms adjust commercial take rates and enforcement rules throughout 2026.

  • Indonesia Consumer Inflation Climbs to 3.19% in August

    Indonesia Consumer Inflation Climbs to 3.19% in August

    Indonesia’s headline inflation jumped to 3.19 per cent year on year in August 2026, driven by rising grocery bills, gold jewelry costs and higher transport fares.

    The increase from 2.28 per cent in July lifted the national consumer price index to 111.97 from 108.51 a year earlier, according to the Central Statistics Agency (BPS). The headline print remains inside Bank Indonesia’s target corridor of 2.5 per cent plus or minus one percentage point.

    Food and Personal Care Drive Basket Costs

    Food, beverages and tobacco delivered the heaviest punch to household budgets, climbing 3.86 per cent and adding 1.13 percentage points to the headline number. Broiler chicken, fresh fish, cooking oil and rice led the increases alongside bird’s eye chili, beef and cigarettes. Volatile food prices alone advanced 4.06 per cent over the twelve months.

    Personal care and other services recorded the steepest category increase at 9.25 per cent, contributing 0.63 percentage points. High retail demand and elevated prices for gold jewelry accounted for most of that category gain.

    Transportation expenses climbed 4.79 per cent from August 2025, adding 0.58 percentage points to headline inflation. BPS Deputy for Distribution and Services Statistics Ateng Hartono said higher gasoline prices, costlier airfares, vehicle lubricants, and rising prices for cars and motorcycles drove the transport index up.

    Core Price Pressures Across Provinces

    Core inflation, which strips out volatile food and government-regulated tariffs, stood at 2.92 per cent year on year. It contributed 1.87 percentage points to the overall index, buoyed by gold jewelry, prepared rice meals, cooking oil, mobile phones and laptops. Government-administered prices rose 3.32 per cent on higher household fuel and air travel costs.

    All 38 Indonesian provinces recorded annual price increases during the month. North Maluku logged the country’s highest regional inflation at 5.28 per cent, while North Kalimantan posted the lowest reading at 2.17 per cent.

    For consumer brands and supermarket operators, the sharp uptick in poultry and staple grain prices tests grocery basket sizes after a period of quiet monthly deflation in July. Packaged food manufacturers face immediate margin pressure across basic cooking ingredients, while discretionary retailers must contend with higher transport outlays eating into urban household disposable income.

    Bank Indonesia next reviews its benchmark policy rate later this month, with policymakers balancing rupiah stability against the latest pickup in core consumer prices.

  • Alfamart Pushes Quick Commerce and Targets 100 Stores in Bangladesh

    Alfamart Pushes Quick Commerce and Targets 100 Stores in Bangladesh

    Indonesian minimart chain Alfamart is expanding its Alfagift delivery network and preparing a 100-store entry into Bangladesh to counter slowing domestic convenience store expansion.

    The Jakarta-based operator, PT Sumber Alfaria Trijaya, is turning to digital ordering and dedicated fulfillment hubs as traditional store density approaches saturation across its home market.

    Dark stores and digital ordering

    President Director Anggara Hans Prawira confirmed that the Alfagift mobile application and loyalty platform have become central to maintaining transaction volumes. Urban shoppers increasingly order household staples and groceries through the digital channel instead of visiting neighborhood brick-and-mortar checkouts.

    To support faster fulfillment, the company is integrating dark stores into its distribution setup. These dedicated micro-warehouses shorten delivery windows and relieve pressure on standard retail outlets in crowded metropolitan areas where finding viable new retail real estate has become harder.

    South Asian expansion

    Slowing domestic retail growth has also pushed Sumber Alfaria Trijaya to seek greenfield opportunities abroad, led by a planned 100-store rollout in Bangladesh. The move marks an aggressive geographic push outside Southeast Asia as domestic store growth tapers.

    Convenience operators across the Asia-Pacific region are confronting the same ceiling. Rapid physical rollouts that drove earnings for two decades across Indonesia, Thailand, and the Philippines now deliver tighter margins, forcing traditional grocers to fight app-based delivery services on speed while exporting their store models into emerging consumer markets.

    The retailer now faces the rollout of its initial 100 Bangladesh sites while testing how deeply quick commerce can defend its domestic basket sizes against dedicated delivery platforms.

  • Indosat and Arsari Group Launch 86,000-Kilometer RAIA Grid in Indonesia

    Indosat and Arsari Group Launch 86,000-Kilometer RAIA Grid in Indonesia

    Indosat Ooredoo Hutchison and Arsari Group have launched an 86,000-kilometer digital network across Indonesia through their joint venture PT Infra Fiber Teknologi. The open-access platform, named RAIA Grid, links data centers, 5G sites, and home broadband lines to handle computational workloads and cloud traffic.

    The network operates on an open-access model, allowing third-party telecom operators, hyperscalers, data center operators, and cloud service providers to lease capacity. Built-in machine learning models manage route optimization, demand forecasting, automated deployment, and predictive maintenance across the nationwide fiber footprint.

    Connecting Data Centers and Fiber

    Former Telkomsel chief executive Hendri Mulya Syam leads the venture as president director of RAIA Grid. The platform handles data center-to-data center connections alongside fiber-to-the-home and cellular backhaul, aiming to lower data transfer latency across the Indonesian archipelago.

    Indosat president director Vikram Sinha noted that the system integrates with Indosat and technology partner Zankore to provide a foundation for full-stack artificial intelligence services. By linking wholesale transport infrastructure directly to server hubs, the operators plan to capture enterprise data processing demand that traditional carrier networks struggle to route efficiently.

    Ambitions for Computing Power

    Indonesian telecommunications groups are shifting capital expenditure away from pure consumer mobile coverage toward wholesale fiber, enterprise cloud links, and data center interconnects. With international cloud providers building facilities in Greater Jakarta and Batam, carrier revenue growth now hinges on carrying high-density computational traffic between these server campuses.

    Arsari Group deputy chief executive Aryo Djojohadikusumo indicated the partnership intends to expand beyond basic transmission into high-performance computing, including exploratory plans for domestic supercomputer assembly. The joint venture now faces the operational rollout of its route links as data center operators bring new capacity online in West Java and secondary island hubs.

  • Rose All Day Cosmetics Secures US$5.41 Million Series A Round

    Rose All Day Cosmetics Secures US$5.41 Million Series A Round

    Indonesian beauty brand Rose All Day Cosmetics raised US$5.41 million in a Series A funding round to finance its retail rollout and product line expansion. The company secured the financing as local cosmetics makers push for larger shares of Southeast Asia’s beauty and personal care market.

    The direct-to-consumer label plans to deploy the capital toward scaling its omnichannel retail footprint, improving product formulation pipelines, and bolstering distribution infrastructure across regional retail channels.

    Capital for regional distribution

    Founded to offer accessible daily beauty and skincare products, the brand built its initial customer base through online channels before expanding into physical retail counters, department stores, and beauty specialty chains. Direct-to-consumer beauty brands across Indonesia increasingly rely on physical shelf space to protect margins against rising digital acquisition costs.

    Offline distribution networks remain essential for consumer conversion in Southeast Asia, where physical storefronts and modern trade outlets still generate the bulk of personal care purchases. Securing shelf space in multi-brand retail chains gives local brands immediate access to foot traffic outside major metropolitan centres.

    Direct brand competition in Southeast Asia

    Venture investors continue backing local beauty startups in Indonesia, betting that domestic brands can defend domestic market share against legacy multinational operators. Similar consumer brand funding rounds across the region have targeted supply chain localization and regional export capabilities into neighbouring markets such as Malaysia and Vietnam.

    RetailNews Asia tracking shows that homegrown beauty labels in Jakarta face steepening competition for floor space in premium shopping malls and modern trade outlets. The next operational test for Rose All Day Cosmetics will be proving its unit economics across physical retail partners while managing regional inventory rollouts.

  • Indonesian Trading App Ajaib Raises $270 Million from Japan SBI Holdings

    Indonesian Trading App Ajaib Raises $270 Million from Japan SBI Holdings

    Indonesian online stock trading platform Ajaib has raised $270 million in a Series C funding round backed entirely by Japanese financial services conglomerate SBI Holdings. The transaction delivers one of the largest single equity checks into Southeast Asian retail financial technology this year.

    The capital injection gives Ajaib substantial runway to expand its wealth management and retail brokerage offerings across Indonesia. Jakarta has become a competitive battleground for digital brokerages seeking to convert first-time millennial and Gen Z savers into active market participants.

    Japanese capital targets Indonesian retail investing

    SBI Holdings has built a wide investment portfolio across Asian digital finance, backing regional digital banks, payment rails and cryptocurrency infrastructure. The group led the round directly, cementing a deeper balance-sheet commitment to Indonesia’s domestic capital markets.

    Southeast Asian fintech funding endured two years of compressed valuations and selective dealmaking following the 2021 market peak. A single $270 million commitment signals that large strategic investors are once again willing to write late-stage checks for established market leaders with deep domestic distribution.

    Expanding product lines across domestic markets

    Ajaib launched in 2018 targeting first-time retail investors through mobile-first stock trading and mutual fund distribution. The platform grew quickly during Indonesia’s retail investing boom, securing unicorn status in 2021 before adding digital asset products and margin financing services.

    RetailNews Asia notes that rival platforms across Jakarta and Singapore are racing to consolidate wealth management, bond distribution and consumer credit onto single interfaces. Japanese institutional backers like SBI provide both long-term capital and potential product partnerships as Indonesian regulators tighten compliance requirements for digital asset brokers.

    The company will deploy the capital toward platform security, customer acquisition and new asset management products ahead of scheduled regulatory reviews in Jakarta.

  • Indonesian Retailers Urge Easing of Import Rules to Hit 6% Target

    Indonesian Retailers Urge Easing of Import Rules to Hit 6% Target

    Indonesian store operators are lobbying the government to ease import barriers, arguing regulatory bottlenecks threaten national retail consumption and the state’s 6 per cent economic growth target.

    Household spending drives more than half of Southeast Asia’s largest economy, yet complex technical permits and shifting product approvals continue to choke supply lines for global brands.

    Speaking at the Indonesia Retail Summit in Jakarta, Indonesia Retail and Tenant Association Chairman Budihardjo Iduansjah pushed for administrative relief on compliant merchandise. He argued that businesses paying duties and taxes should not face arbitrary import caps on goods with no domestic substitutes.

    Diverging fortunes across store formats

    The supply friction hits different store models unevenly. While hypermarkets face sliding footfall and operational contraction, convenience stores and minimarkets continue to add locations.

    Demand across food and beverage, cosmetics, and mobile electronics expanded by more than 10 per cent this year. Chains are using warehouse automation and price promotions to protect margins against rising overheads.

    Retailers across Southeast Asia face similar dilemmas when domestic trade protection policies collide with consumer appetite for international product ranges. In Jakarta, the friction has prompted warnings from policymakers that depleted domestic shelves will simply push middle-class shoppers abroad.

    Stemming outbound tourist spending

    Chief Economic Affairs Minister Airlangga Hartarto acknowledged that thin store inventories push shoppers to spend outside the country. Indonesian citizens spend roughly $6.7 billion annually on overseas travel services.

    Government planners want to retain that cash by developing domestic shopping tourism and expanding inventory depth in major commercial hubs.

    Whether trade regulators shorten import licensing timelines will determine if mall operators can secure sufficient stock ahead of the next fiscal review.

  • Indonesia Targets 6 Percent Economic Growth Backed by E-Commerce

    Indonesia Targets 6 Percent Economic Growth Backed by E-Commerce

    Indonesia is relying on expanding e-commerce activity to push national economic growth to 6 percent by 2027, according to Coordinating Minister for the Economy Airlangga Hartarto. The country’s digital economy reached $100 billion in 2025 as consumer spending shifted increasingly online.

    Speaking at the Ministry of Trade in Jakarta, Airlangga said physical retail continues to account for the bulk of Indonesian commerce, but online transaction volumes are climbing quickly. Growth is concentrating in video commerce, which blends livestreaming and short-form video directly with checkouts.

    Video Commerce and Algorithm Shifts

    Video commerce transactions in Indonesia reached 2.6 billion, rising 90 percent year-on-year. That surge tracks a widening digital audience across the archipelago, where active social media users expanded 26 percent to 180 million.

    Airlangga called on merchants and platform operators to deploy artificial intelligence tools to refine trade algorithms. Sharper algorithmic matching helps online sellers connect products with targeted consumer segments across diverse regional markets.

    For retailers across Southeast Asia, Indonesia remains the primary testing ground for live shopping formats. Platforms operating in the country have spent two years restructuring merchant interfaces and integrating creator-led video tools to protect market share against pure-play marketplaces.

    Harbolnas Shopping Targets

    The government set a sales target of Rp40 trillion ($2.46 billion) for the upcoming National Shopping Day, known locally as Harbolnas. That goal represents a 10 percent increase over the Rp36.4 trillion generated during the event a year earlier.

    Harbolnas 2026 runs from December 10 to December 16, focusing on domestic merchandise, local services, hospitality bookings, and transport tickets.

  • Tokopedia and TikTok Shop Lift Indonesian Merchant Sales 51 per Cent

    Tokopedia and TikTok Shop Lift Indonesian Merchant Sales 51 per Cent

    Tokopedia and TikTok Shop drove a 51 per cent increase in sales of Indonesian local products during the first half of 2026. The combined marketplace moved nearly 700 million items over the period.

    Gross merchandise value for the joint #BeliLokal initiative climbed 14 per cent during the six months. Merchant participation rose 50 per cent compared with the first half of 2025.

    Expanding beyond Java

    Agency Bukacerita created an Independence Day campaign named Pahlawan Beli Lokal for the platform. It promotes domestic makers of fashion, packaged food, automotive goods, and electronics. The campaign runs on social feeds and a dedicated web hub, featuring regional brands like Malang snack producer Apelicious and cosmetics brand Facetology.

    According to internal survey data from TikTok Shop, 72 per cent of participating sellers gained new customers through discovery commerce tools. Another 67 per cent used the channel to launch new product lines. Live shopping sessions, affiliate tie-ups, and short videos generated most of those initial sales.

    ByteDance and GoTo are working to satisfy Indonesian regulators following the state-mandated merger of TikTok Shop and Tokopedia. Both operators face stiff competition from Shopee and direct-from-factory platforms in Southeast Asia’s largest consumer market. Alignment with local merchants remains critical for their political and commercial standing.

    Training and registration push

    The platforms have turned the promotional campaign into a permanent merchant onboarding track. More than 4,800 micro, small, and medium enterprises, creators, and affiliates have completed training modules. These sessions cover intellectual property rules, live selling, and official business registration numbers.

    Most participating merchants operate outside Greater Jakarta. Half of the training workshops took place outside Java to tap production hubs across the outer islands.

    “In the spirit of Independence Day, we want to continue strengthening collaboration with the government, creators, partners, and the community through #BeliLokal so that more local businesses can move up a class, build more competitive businesses, and grow sustainably,” said Stephanie Susilo, executive director of Tokopedia and TikTok Shop Indonesia.

    Plans are underway to expand regional onboarding workshops into secondary cities across Sumatra and Sulawesi through the fourth quarter.

  • Miniso Unveils First Miniso Friends Concept Store in Indonesia

    Miniso Unveils First Miniso Friends Concept Store in Indonesia

    Miniso has opened its first Miniso Friends store in Indonesia, introducing its expanded, IP-centric retail concept to the Greater Jakarta area. The new outlet is situated at Summarecon Mall Bekasi and occupies approximately 1500 square meters across two levels.

    The ground floor of the store features collectibles, including blind boxes, plush toys, and various licensed products. The lower level provides a broader selection of lifestyle, home goods, and everyday items. According to Miniso, roughly 60 percent of the merchandise consists of exclusive, first-launch, or limited-edition IP products. Initial offerings include items from One Piece 3.0, Persona, and the Sanrio Racing blind box series, alongside products featuring Sanrio, Disney, Harry Potter, and Spider-Man.

    Interactive Retail Experience

    This new store format integrates retail with interactive elements, allowing Miniso more space to present its growing portfolio of licensed and collectible goods. The opening coincides with a YoYo-themed exhibition, titled ‘YoYo’s Holiday Fun Starts at Miniso’, held in the mall’s central atrium until August 23. This event marks the character’s debut in Indonesia.

    Regional Expansion Strategy

    The launch in Indonesia follows Miniso’s strategy of expanding its larger-format stores across Asia. Last month, the retailer opened its first Miniso Land store in Macau, which represents a more premium format, as it continues to grow its IP-driven retail network throughout the region.