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Tag: jeans

  • Levi Strauss merges with MENA markets

    Levi Strauss merges with MENA markets

    US denim giant Levi Strauss has merged its South Asia market business with the Middle East and North Africa.

    And the company has appointed its India head Sanjeev Mohanty to spearhead the consolidated Levi Strauss Asia-MENA business.

    The company cites common consumer preferences and synergies across the three regions as the reason for the restructure.

    Mohanty joined Levi’s India little more than 12 months ago after about nine months at troubled fashion e-tailer Jabong, and previously ran Benetton India.

    The Middle East, North Africa  and South Asia account for around US$200 million in wholesale turnover for Levi’s. Based in Bengaluru, Levi’s India reported revenue of more than Rs 842 crore (US$130 million) at the end of March, with a net profit of almost Rs 58 crore.

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  • True Religion undergoes resurrection

    True Religion undergoes resurrection

    US denim brand True Religion has emerged from Chapter 11 bankruptcy protection after just four months, with key stakeholders agreeing to a reorganisation plan ratified by the Delaware Bankruptcy Court.

    True Religion is now free to trade with a substantially reduced debt burden. Term loans have fallen from $471 million to $113.5 million with longer term maturity.

    “With substantial debt burden removed, we are eager to turn our full attention to implementing our forward-thinking strategy, including improving our retail operations, new partnerships and growing the brand’s digital presence,” said CEO John Ermatinger.

    “We would like to thank our consumers, our employees, vendors and suppliers for their unwavering support and continued dedication to the True Religion brand,” he added.

    “With the consummation of this restructure, we are very excited and poised for the future.”

    The company has also revealed a profit of of $13.6 million in the period to September, up 46 per cent on the same period last year.

    True Religion was founded in 2002, focusing on “crafted denim” along with vintage-inspired knits, graphic t-shirts and activewear.

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  • Levi’s Cambodia makes Siem Reap debut

    Levi’s Cambodia makes Siem Reap debut

    Levi’s Cambodia has opened its first store in downtown Siem Reap.

    The US denim-focused fashion brand now operates six official stores in the country, with four in Phnom Penh and one at Siem Reap international airport.

    Levi’s Cambodia has been operated by DKSH, the brand’s sole franchisee and distributor, since 2010.

    “We are optimistic about the prospects of Cambodia’s retail environment,” said Peter Hornby, VP for fashion apparel with DKSH Thailand.

    “In particular we have seen strong growth and demand for Levi’s branded products among Cambodia customers, and we plan to continue our retail expansion to 10 or more stores by the end of 2018.”

    The downtown store is also the first stand-alone outlet for the brand, with the other five in centre developments.

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  • Jeanswest continues Jeans for Genes Day partnership

    Jeanswest continues Jeans for Genes Day partnership

    Apparel chain, Jeanswest, has continued its long term partnership as official denim partner for Jeans for Genes Day, looking to raise funds for research into childhood diseases.

    The denim retailer has launched a variety of campaigns including an Instagram competition, blog posts, eDMs, in-store activations and jean giveaways in conjunction with selling a range of Jeans for Genes Day merchandise across its Australian network of over 180 stores.

    All proceeds go directly to the Children’s Medical Research Institute to support their work discovering treatments and cures for a host of diseases.

    Belinda Waller, GM marketing at Jeanswest said it was important for major retailers to engage in such initiatives.

    “We have the capacity to give back and support the amazing work of a not for profit such as the Australian Children’s Medical Research Institute, so including corporate social responsibility in our business strategy is important to us,” Waller told Inside Retail.

    “There are ways retailers can use their resources to support community initiatives without diverting focus from the core business.”

    Waller said the campaign has strengthened the brand’s loyalty ties with customers.

    “While there’s an obvious brand alignment between Jeanswest and Jeans for Genes Day, our partnership is not just about the denim,” she said. “On the mission to beat childhood disease, the Jeans for Genes campaign is about improving the lives of children, families, and communities; these are a reflection of our customers’ own values, and each July and August we are reminded of their passion as they offer their support and generosity to the Children’s Medical Research Institute.”

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  • Levi’s to start company owned stores, e-commerce platform in India

    Levi’s to start company owned stores, e-commerce platform in India

    Iconic apparel brand Levi’s is planning to open company owned stores and launch its e-commerce platform to reach deeper in India, president and CEO Chip Bergh said.

    “One of the company’s growth algorithms is to try and reach deeper into countries like India,” Bergh told the Times of India. “Our business could be twice the size of what it is now in the next five years. Investments in e-commerce and retail will help us do that.”

    When Bergh took over, the company had around 150 franchisee partners, who operated one or two stores each. Currently, it has 22 franchisee partners, each of whom operates a larger number of stores. This has helped channelise more investment into the brand.

    Currently, for one pair of jeans, Levi’s sells three tops globally and Bergh wants to reduce that number. In India, however, the ratio is 1:1 for the clothing company.

    While globally Levi’s has been reporting consecutive years of revenue and profit growth and slashed its debt by more than half, in India, it turned profitable in 2014 after nearly two decades of lull.

    It reported a net profit of around Rs 79 crore in 2015-16, up 64% over the previous year with sales growing at 18.5% to Rs 753 crore.

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  • Levi, Google make sensible garments

    Levi, Google make sensible garments

    Google is working with denim maker Levi Strauss to create ‘sensible clothes’ permitting the wearer to work together with wearable units like watches, no matter how massive their fingers and thumbs are.

    The analysis has been carried out by a small Google analysis group, which specialize in area of interest tasks, referred to as Superior Know-how and Tasks (ATAP).

    The 2 corporations have launched a video explaining their particular partnership, dubbed Challenge Jacquard, in honour of the Frenchman who invented a loom. Watch it under.

    The core of the innovation is weaving conductive threads into the denim.

    “We’re enabling interactive textiles,” Emre Karagozler of ATAP stated at a briefing presentation in Google’s annual developer convention.

    Conductivity could be restricted to only a sure a part of the clothes merchandise, or throughout complete material. It’s versatile and washable.

    In an indication, customers could be seen controlling a pc display by touching their garments.

    Google says Venture Jacquard makes it attainable to weave contact and gesture interactivity into any textile utilizing normal, industrial looms.

    Something involving material, from fits or clothes to furnishings or carpet, might probably have pc touch-pad type management capabilities woven.

    “Conductive yarn is related to tiny circuits, no greater than jacket buttons, with miniaturised electronics that may use algorithms to recognise touches or swipes,” the ATAP staff stated.

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