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  • Disney-youtube Tv Dispute Threatens To Blackout Popular Channels

    Disney-youtube Tv Dispute Threatens To Blackout Popular Channels

    YouTube TV is once again embroiled in a dispute, this time with media giant Disney. This disagreement is centered around crucial channels including ABC and ESPN.

    Disney Channels May Soon Vanish From YouTube TV

    Following the recent dispute with NBC, another contract negotiation has become a contentious issue. The current broadcast agreement between YouTube TV and Disney is due to end on October 30. If a new agreement isn’t reached by then, subscribers could lose access to a host of major channels.

    The channels potentially affected by this issue extend beyond Disney Channel. The entire ESPN suite, local ABC affiliates, and more could be impacted. Disney is already alerting YouTube TV customers about the impending deadline through on-air messages. Disney has publicly criticized Google, alleging the company is exploiting its position to the detriment of their customers. They also pointed out that the disagreement could result in the loss of essential programming such as the NFL, college football, NBA, and NHL seasons.

    Google, on the other hand, has a different perspective. It claims that Disney is demanding costly financial terms that would necessitate a price increase for all subscribers. They add that Disney’s terms would predominantly benefit its own live TV product, Hulu + Live TV. In the event of an extended blackout of the channels, Google has committed to providing a $20 credit.

    A Battle Beyond a Contract Disagreement

    While the loss of a channel can be disappointing, losing the entire ESPN suite, particularly during the football season and the beginning of the NBA/NHL seasons, could be a significant setback for sports enthusiasts who pay for this content. Such a loss could potentially drive customers to other providers.

    This dispute’s key aspect is Google’s negotiations with a company that also owns one of its most significant and direct competitors, Hulu + Live TV. This situation places Google in a challenging position: it must either meet Disney’s demands, potentially financing their competition, or refuse and risk losing subscribers to the rival.

    This situation further demonstrates the complexities of the streaming world. Unlike recent disagreements with NBC or Fox, Google is negotiating with a company that stands to gain from YouTube TV’s failure.

    The Exhausted Customer

    These constant corporate battles are becoming tiring and frustrating for customers, who often feel like mere pawns. They had experienced similar situations with NBC and Fox, and now with Disney. The constant threats and public disagreements have become the new normal, adding to customer frustration.

    The original appeal of streaming TV was flexibility and affordability. However, the reality seems to be mirroring the old cable bundle model on a new platform, complete with the same disputes over carriage rights.

    While it is unclear who is in the right, a $20 credit is not the solution. It is highly likely that an agreement will be reached at the last minute, as with previous instances. However, this cycle of panic and resolution could repeat in a few months.

    Questions & Answers

    What is the dispute between YouTube TV and Disney about?
    The disagreement is centered around the renewal of their broadcast contract. If a deal isn’t reached, major channels like ABC and ESPN could be removed from YouTube TV.

    What does Google claim about Disney’s demands?
    Google alleges that Disney’s demands would force them to raise prices for all subscribers and that the terms would mainly benefit Disney’s own products like Hulu + Live TV.

    What would happen if the channels were blacked out for a prolonged period?
    Google has stated that they would offer subscribers a $20 credit if the channels become unavailable for an extended period.

  • Wanderlust Unveils Biohack: A New Wellness Range Promising Enhanced Mental And Physical Performance

    Wanderlust Unveils Biohack: A New Wellness Range Promising Enhanced Mental And Physical Performance

    Australian health and wellness brand, Wanderlust, has unveiled a new product range, BioHack by Wanderlust. This supplement collection aims to enhance both mental and physical performance, promoting vitality, focus, resilience, and energy.

    The product line, which will be accessible online and in Chemist Warehouse locations, consists of a diverse selection of 23 formulations. Each is specifically designed with the goal of supporting various aspects of human wellness, ranging from vitality and focus to resilience and energy.

    One notable product in this collection is the NAD+ Boost. This unique supplement features the NAD+ precursor ingredient, known for its beneficial role in energy metabolism and cellular vitality.

    Wanderlust Chairman, Radek Sali, expressed the company’s philosophy and goal behind the new product line. “We believe that age is a privilege and our mission is to assist individuals in embracing their current stage of life,” he said. “This way, they can optimise their journey moving forward. BioHack by Wanderlust is not a fringe experiment in biohacking. Instead, it represents intelligent, science-supported decisions that empower individuals to take control of their evolution.”

    Questions & Answers

    What is the goal of Wanderlust’s new product line, BioHack?
    BioHack by Wanderlust is designed to enhance mental and physical performance. The products aim to promote vitality, focus, resilience, and energy.

    Where can consumers access the BioHack by Wanderlust collection?
    The BioHack by Wanderlust collection is available online and at Chemist Warehouse locations.

    What is the function of the NAD+ precursor ingredient in the NAD+ Boost supplement?
    The NAD+ precursor ingredient helps to boost energy metabolism and cellular vitality.

  • Zendaya And On Unveil Collaborative Sneaker, Cloudzone Moon, In Apparel Collection Celebrating Individuality

    Zendaya And On Unveil Collaborative Sneaker, Cloudzone Moon, In Apparel Collection Celebrating Individuality

    Swiss athletic apparel company On has joined forces with acclaimed actress and producer Zendaya to introduce a new collection featuring her debut co-designed sneaker.

    The Collaboration

    The noteworthy partnership unveils the Cloudzone Moon, a meticulously engineered sneaker characterized by a breathable mesh top, a well-supported heel, and plush cushioning for maximum comfort. The collection is not limited to footwear alone; it also sees the introduction of various apparel pieces, including bomber jackets, bodysuits, and tracksuits.

    The Creative Vision

    In addition to her role as co-designer, Zendaya also contributed significantly to the creative direction of the promotional campaign for the collection.

    The actress expressed how this collaboration resonated with her personal connection to movement, a vital aspect of her self-expression. “Movement is a personal experience, unique to every individual,” she shared.

    She further articulated how the collection is a tribute to the diverse facets of all individuals, reminding us that our complexity and unique traits make us complete.

    Questions & Answers

    What is the name of the sneaker co-created by Zendaya and On?
    The sneaker co-created by Zendaya and On is called the Cloudzone Moon.

    What other apparel items are included in the collection launched by On and Zendaya?
    The collection also features bomber jackets, bodysuits, and tracksuits.

    What role did Zendaya play in the promotional campaign for the collection?
    In addition to co-designing the collection, Zendaya also contributed to the creative direction of the promotional campaign.

  • Tarago Cheese Unveils Shadows Of White: A New Double Cream Brie With A Unique Flavor Profile

    Tarago Cheese Unveils Shadows Of White: A New Double Cream Brie With A Unique Flavor Profile

    Tarago Cheese, known for its Shadows series, has announced the launch of a new product named Shadows of White. This double cream brie will be available for purchase nationwide starting this month.

    Shadows of White: A New Addition to the Tarago Cheese Lineup

    Shadows of White is manufactured in Gippsland and boasts a mousse-like texture and a white mould rind, thanks to its unique production process. The brie is made using additional cream sourced from a local farm and is matured for a duration of four weeks through traditional methods.

    The flavour profile of Shadows of White is complex and intriguing. Among the flavors represented are straw, pine nuts, and a subtle tang, all rounded off with a soft, creamy finish. Designed with casual dining and cheese board additions in mind, this brie is best enjoyed with fresh bread, seasonal fruits, nuts, and white wine.

    Availability and Pricing

    Shadows of White will be made available in 150g cut-and-wrap wedges at a recommended retail price of $10. These will be available for purchase at Coles, Woolworths, and IGA. Additionally, 1.5kg wheels of the cheese will be sold at select delis and independent grocers, with an approximate price of $70 per kilogram.

    Historically, Tarago River Cheese became a part of Moondarra Cheese in 2023, paving the way for a greater variety of cheeses for consumers to enjoy.

    Questions & Answers

    What is the new product launched by Tarago Cheese?
    Tarago Cheese has introduced a new product named Shadows of White, which is a double cream brie.

    What unique flavors does Shadows of White boast?
    Shadows of White features notes of straw, pine nuts, and a slight tang, culminating in a soft, creamy finish.

    Where can consumers find Shadows of White for purchase?
    Shadows of White can be found in stores such as Coles, Woolworths, and IGA, as well as at selected delis and independent grocers.

  • Line Launches Digital Bank in Indonesia

    Line Launches Digital Bank in Indonesia

    The country – the world’s fourth most populous – is its third overseas market, following launches in Thailand and Taiwan.

    Japan-headquartered mobile and internet services firm Line has launched a digital banking platform in Indonesia in collaboration with Bank KEB Hana Indonesia, a subsidiary of South Korea’s Hana Bank, and LINE Financial Asia.

    Line Bank by Hana aims to make banking easier and expand access to financial services in a country that counts one of Southeast Asia’s largest unbanked populations. Its product line includes savings accounts, time deposits, debit cards, and bill payments. Line said it plans to expand the range of products to include loans, partnership loans, and QR payments.

    In Indonesia in particular, due to this market’s unique geographical characteristics, we believe bringing banking services to people’s mobile phones will greatly increase their availability and convenience,» Young Eun Kim, Line Financial Asia CEO, said in an announcement on Friday.

    Founded in 2011 as a messaging app in Japan, Line has since grown into a global ecosystem that includes AI technology, fintech, and more. The company has lay the groundwork in Indonesia since 2018, when it became the second-largest shareholder of Hana Bank Indonesia when it acquired 20 percent of the company through a Share Subscription Agreement.

    Line has its work cut out in the country: it is competing in a crowded market with giants such as Gojek with Bank Jago, Sea Group with Seabank Indonesia, Akulaku with Bank Neo Commerce, and Kredivo.

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  • Coca-Cola Europacific Partners unveils its largest canning line yet

    Coca-Cola Europacific Partners unveils its largest canning line yet

    Coca-Cola Europacific Partners is making waves in the beverage industry with the launch of its most extensive and efficient canning line to date. The new facility is located in Richlands, Brisbane.

    A hefty investment of $75 million has been made towards the establishment of this production line, capable of processing an impressive 2,000 cans per minute. This translates to 120,000 cans per hour and nearly 3 million cans per day.

    This new development primarily aims to ramp up the production of Monster Energy products, in response to the escalating demand for energy drinks by consumers. However, it won’t be limited to the Monster Energy brand. The production line will also serve as a manufacturing hub for other beverages under the Coca-Cola Europacific Partners umbrella, including Coca-Cola, Sprite, and Fanta.

    Orlando Rodriguez, the Managing Director of Coca-Cola Europacific Partners Australia, spoke about the company’s long-standing commitment to manufacturing in Australia. He commented, “We have a rich history of manufacturing in Australia that spans nearly 90 years, and we remain deeply invested in our operations.”

    The construction of this development was a grand endeavor, employing 250 contractors over a two-year period. Once it reaches full operational status, the project is expected to generate 18 full-time jobs.

    Rodriguez further highlighted the benefits of the new line, saying, “Through the use of revolutionary technology and top-tier equipment, our new line will enhance our production efficiency. This allows us to deliver our beverages to Australians faster and in a more sustainable manner.”

    One of the key features of the new canning line is its reverse osmosis system, which has amplified its water treatment capacity by 67%.

    Furthermore, the line’s capacity to fill cans at room temperature is projected to cut down energy consumption by 23% annually. This is in comparison to other production lines within Coca-Cola Europacific Partners’ network.

    Questions & Answers

    What is the processing capacity of the new canning line?
    The new canning line can process 2,000 cans per minute, which equates to 120,000 cans per hour and nearly 3 million cans a day.

    What brands will be produced on the new line?
    The new canning line will primarily focus on producing Monster Energy Company products. However, it will also produce Coca-Cola, Sprite, Fanta, and other beverages under the brand.

    What sustainability features does the new canning line have?
    The line integrates a reverse osmosis system, increasing water treatment capacity by 67%. Moreover, its feature of filling cans at room temperature is expected to reduce energy consumption by 23% annually.

  • LINE FRIENDS Partners with UK IP ‘Ketnipz’ to Accelerate Global IP Expansion

    LINE FRIENDS Partners with UK IP ‘Ketnipz’ to Accelerate Global IP Expansion

    Global character brand LINE FRIENDS partners with social media sensation Ketnipz to expand its footprint in North America and Asia

    • LINE FRIENDS (corporately known as IPX) has officially partnered with Ketnipz, the popular character-driven brand with over 10 million fans across social media platforms.

    • This highly-anticipated collaboration aims to grow the Ketnipz IP on a global scale, leveraging LINE FRIENDS’ storytelling expertise, global infrastructure and creative vision.

    • The partnership will focus on expanding Ketnipz’s presence in key markets such as North America and Asia through licensing opportunities, brand collaborations and original content development.

    With a strong fanbase in Europe and the U.S., Ketnipz brings a unique cultural resonance that, combined with LINE FRIENDS’ global reach, is expected to strengthen both brands’ influence in the international IP landscape.

    LINE FRIENDS (corporately known as IPX) is proud to announce its partnership with Ketnipz, the UK-born character IP that has captured the hearts of over 10 million fans worldwide, through its unique illustrations, relatable story-telling and always-uplifting messages. The partnership grants rights for Ketnipz in South Korea and China, with plans to scale IP activities across various countries and regions, including North America.

    Ketnipz, created by Welsh artist Harry Hambley in 2016, has gained viral popularity primarily in Europe and North America through its genuine, relatable content, with themes of self-love and positivity. The brand began with just one character “Bean” but has since expanded its universe with additional characters such as ‘Nana Bean’, ‘Catto’ and ‘Doggo’. Ketnipz holds a strong online presence through social media platforms, including Instagram, TikTok and YouTube, with over 10 million global fans following. The brand has extended its IP global footprint through collaborations with major global companies like McDonald’s, Instagram, Casetify and Samsung.

    LINE FRIENDS, with over a decade of expertise developing its globally loved original character IPs like LINE FRIENDS and BT21, is well positioned to partner with Ketnipz and expected to bring the unique identity of Ketnipz through Gen Z trends worldwide. The partnership will expand its business not only in Asia but in Europe and North America.

    LINE FRIENDS plans to leverage its IP business capabilities to expand Ketnipz’s presence across Asia while solidifying its leadership in the global IP market. By utilizing its broad network of LINE FRIENDS flagship stores, partnerships with major global brands and diverse business models including licensing, collaborations and content development, LINE FRIENDS will be expanding Ketnipz’s business in Asia and North America.

    LINE FRIENDS has previously led the successful expansion of South Korean IPs such as JOGUMAN, DINOTAENG and MONAMHEE, offering unique IP experiences to fans beyond the home country. The company expects partnering with Ketnipz will further strengthen its presence in the Western market.

    LINE FRIENDS representative stated, “Ketnipz IP has delivered joy and connection with their audience through its heartwarming messages and storytelling. As a leader in global IP business, we believe the company can bring great success with Ketnipz in Asia as well as global markets. Building on our successful global expansion with South Korean IPs, we expect to lead the UK-based IP Ketnipz into the Asian market and will continue to discover character IPs to bring new IP experiences for global fans.”

  • LINE BK Tops 2 Million Users in First Four Months

    LINE BK Tops 2 Million Users in First Four Months

    LINE Corporation today announced that LINE BK, Thailand’s first social banking service, surpassed 2 million users as of February 23, just four months after starting operations.

    Since launching in October 2020, LINE BK has exceeded expectations in terms of transaction volume, loan applications, and the number of new users. As many as 50,000 new savings accounts are opened on a single day, and the total amount of financial transactions on the platform over the first four months has surpassed 21 billion baht (about US$700 million).

    As of late February, LINE BK had issued personal loans with an outstanding balance of over 5 billion baht (about US$165 million), and during peak periods, LINE BK saw more than 40,000 loan applications on a single day — and 30% of those approved had never received a loan before. Those numbers clearly demonstrate how Thailand has a strong need for an all-in-one, fully digital financial services app.

    LINE BK offers a wide range of integrated financial solutions—including special rate accounts with interest rates of up to 1.5% annually and debit cards—all within the LINE app so users do not have to switch between apps or memorize bank account numbers. Through LINE BK Credit Line, our personal loan service, customers can easily apply for personal loans anywhere, at any time, and get approved instantly, at which point the funds become immediately available.

    “We are very pleased to see how quickly LINE BK has been accepted by the Thai people,” said Young Eun Kim, Chief Operating Officer of LINE Financial Asia and Chairman of the Board of Directors of KASIKORN LINE. “We opened LINE BK on the principle of ‘Banking in Your Hand’, offering people greater convenience and accessibility for their main banking services. Moreover, additional benefits like cashback deals and low interest rates on loans have also helped users embrace LINE BK.”

    Moving forward, LINE BK will offer more financial solutions, expanding its portfolio to cover insurance and financial investment products.

    LINE BK is a collaboration between KASIKORNBANK (or KBank), through its subsidiary KASIKORN Vision Company Limited (or KVision), and LINE Corporation, through its subsidiary LINE Financial Asia, with the objective of creating synergy between KBank’s digital banking leadership in Thailand and LINE’s 47 million digital users. As the first comprehensive “social banking” platform in Thailand, LINE BK aims to be accessible for everyone and ensure a better financial experience for people’s daily lives.

    LINE is currently developing plans to expand banking services into other countries, including Japan, Taiwan, and Indonesia.

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  • LINE Pay and LINE Financial Recognized at Good Design Award 2020

    LINE Pay and LINE Financial Recognized at Good Design Award 2020

    LINE Corporation announced today that it received two awards at the Good Design Award 2020. LINE Pay’s rebranding project was selected in the “Best 100” category while LINE Financial received a “Good Design Award” in the application category.

    Operated by Japan Institute of Design Promotion, the Good Design Award is considered a globally renowned design accolade, receiving more than 4,700 entries from around the world this year alone. Winners are allowed to use the “G Mark” logo on their products in recognition of their excellence.

    Both designs were produced by the BX Design Team at LINE Plus. The LINE Pay rebranding project was chosen for its sleek and scalable design, offering familiarity for users while increasing business potential. The LINE Financial services logos were recognized for their intuitive and easy-to-understand icons that are suitable for users of all ages. More information about both awards can be found on the Good Design Award website.

    LINE Pay Corporation, the operator of LINE’s digital wallet service, carried out a rebranding to refocus the company’s messaging, emphasizing how is evolving with society and becoming “The Next Payment Platform.” The rebrand also added visibility and simplicity to the LINE Pay logo, with the rebranded logos having a positive impact on both merchants and users, leading to an increase in the installation of the LINE Pay point of sales materials (POSM) in stores.

    LINE Financial has been introducing a range of financial services, including insurance, investment services, loans, and a credit scoring service, with the aim of bringing people and finance closer by creating new financial experiences. The brand design of these financial services captured a simpler user experience while also presenting a unified identity.

    With these awards, LINE Plus BX Design Team has been now recognized for its excellence in design by three of the most renowned international design awards: by the iF Design Award 2019, Red Dot Award 2020, and Good Design Award 2020.

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  • Line Launches Social Banking Platform in Thailand

    Line Launches Social Banking Platform in Thailand

    Thailand is the first market where Line has integrated banking services on its main mobile platform. Japan-based Line, which operates one of Thailand’s most popular social media platforms, has rolled out banking services in the kingdom in partnership with Kasikornbank.

    The Line BK service allows users to customers to transfer money, open savings accounts, apply for loans, and make payments directly from the messaging platform. It also promises high-interest rates for saving accounts and a range of banking services, including personal loans for freelancers and individuals without fixed incomes, according to an announcement on Tuesday.

    The company said it plans to expand banking services into other countries, including Japan, Taiwan, and Indonesia.

    The Line messaging app launched in 2011 and since then has grown into a diverse, global ecosystem that includes AI technology, fintech and more.

    In Thailand, LINE introduced its messenger service in 2012, and quickly grew into the country’s leading social media platform.

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  • Naver leads US$80m financing round in Carousell

    Naver leads US$80m financing round in Carousell

    South Korean online platform Naver has invested in Singaporean classified-ad service Carousell.

    The US$80 million investment was made by a consortium led by the firm that includes other Korean investment businesses Mirae Asset-Naver Asia Growth Fund and NH Investment & Securities.

    The completed transaction will elevate Carousell’s value above $900 million and reflects the increased importance of e-commerce in the region, especially following the influence of the coronavirus pandemic.

    “The last six months have been challenging for all,” said Carousell co-founder and CEO Quek Siu Rui. “It’s inspiring to see how the Carousell community is making the best out of a challenging situation, helping those in need and rallying each other on.

    “Their stories of how Carousell has been essential to them to make ends meet and afford what they need during this global health crisis reminds us to keep heads down focused in serving our community.”

    Naver’s technologies will be of service to Carousell’s focus on making online trading simpler and more effective, personalizing search and recommendations for millions of listings and users.

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  • LINE Wins Red Dot Design Award 2020

    LINE Wins Red Dot Design Award 2020

    LINE’s Global WOW Project Awards was selected from over 6,900 entries submitted from 50 countries, chosen for its excellent and simple approach that emphasizes corporate identity and branding. Created by the Creative Center at LINE Plus, LINE’s focus on branding design helps to deliver LINE’s brand identity and creativity, motivating and energizing the entire LINE workplace.

    The Global WOW Project Awards 2019 was LINE’s internal award ceremony that discovered and honored projects that demonstrated meaningful results and achievements in line with LINE’s values and culture of “LINE STYLE”. The design also featured a creative reinterpretation of the company’s “WOW” concept, using those letters to also spell “No. 1”. This message represents the idea of creating a “WOW”, an unprecedented experience that’s so amazing that you just have to share it with friends, leads to bringing the best services to the world.

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  • Line Pay Taiwan Forms Cross-Border Payments Alliance

    Line Pay Taiwan Forms Cross-Border Payments Alliance

    The digital wallet and fintech service for messaging app Line will allow people from Japan, Korea and Thailand to use their local mobile payment services when in Taiwan.

    Line Pay has announced a cross-border mobile payment alliance to connect the ecosystems of payment operators Line Pay Japan, Rabbit Line Pay (Thailand), Naver Financial (Korea), and NHN PAYCO (Korea), the firm announced in a statement on Monday.

    This will allow users of services in the alliance to make cross-border payment services in the partnering services’ countries. Operations are planned to be launched by the first quarter of 2020, and Line said it plans to grow the number of partners in the future so users from more countries can benefit from the alliance

    We hope to build a path for all LINE Pay users and merchant partners in Taiwan to transcend national borders and to share a borderless payment experience, Line Pay Taiwan chairman WoongJu Jeong said in the statement.

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  • The first ever DFS T Galleria at sea to open on board Dream Cruises ships

    The first ever DFS T Galleria at sea to open on board Dream Cruises ships

    Luxury travel retailer DFS Group is to launch its retail concept T Galleria at sea onboard Dream Cruises’ two new global class ships, Global Dream and its yet-to-be-named sister ship.

    The launch is a result of a partnership between DFS Group’s sister company Starboard Cruise Services and Genting Cruise Lines, the owner of Dream Cruises, along with other cruise line brands Crystal Cruises and Star Cruises.

    Starboard Cruise Services is a premier retailer at sea, providing retail operations for eight cruise line partners around the world. The company is part of the luxury goods conglomerate LVMH Group, which also the majority owns the Hong Kong-based DFS Group.

    The T Galleria at sea retail spaces at these ships will span around 18,000sqft, offering various categories, including fashion and accessories, beauty and fragrance, watches and jewelry, and food and gifts. The retail offering will include a combination of brand firsts, product introductions and activations, culminating in a seamless experience that is specifically curated for the guests.

    “DFS is proud to partner with its sister company, Starboard, on this first-of-its-kind travel retail opportunity. Starboard’s expertise in cruise retail, coupled with DFS’ skill in curating products and experiences for the global traveler, make it the perfect match for the world’s two largest passenger cruise ships,” said DFS Group CEO and chairman Ed Brennan.

    Dream Cruises’ two new global class ships will weigh in at approximately 208,000 tons and are expected to accommodate 9000-plus passengers and 2500 crew during peak holiday seasons, making them the world’s largest cruise ships by passenger capacity.

    “Dream Cruises is delighted to continue its long-standing collaboration with Starboard and to welcome the first DFS T Gallerias at sea onboard our new global class ships. With Genting Cruise Lines’ over 25 years of experience operating cruise ships in Asia, we know that retail and shopping is an important component of our guests’ vacation plans, and we are excited to have the highly coveted brands that both Starboard and DFS represent available on our ships,” said Kent Zhu, president of Genting Cruise Lines.

    Starboard and Dream Cruises have been partners since 2016 when the former opened a boutique at its Genting Dream cruise ship and continued through the latter’s subsequent ships, World Dream in 2017 and Explorer Dream in 2019.

    Global Dream will focus on taking Asian travelers around the world to destinations including Australia, New Zealand, the Baltic Sea and the Mediterranean from early 2021.

    “We invite everyone to come on board to experience our innovative facilities, thoughtful amenities, impeccable service, authentic Chinese cuisine and the largest variety of Asian and International dining at sea,” said Zhu during a presentation at August’s IBTM China.

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  • Line launches online fashion customisation platform

    Line launches online fashion customisation platform

    Character brand Line Friends has launched an online fashion customization platform where consumers can purchase personalized fashion items based on their lifestyles.

    The ‘Line Friends Creator’ app was released globally (except Europe) on September 19.

    The new sales platform provides millennial customers with an opportunity to customize products using the creative contents of Line Friends, and have fun designing a product according to their own styles added with a differentiated brand experience.

    Line Friends Creator also provides a wide array of themed artworks based on the original character lineup, Brown & Friends and BT21. The new platform offers a wide selection of trendy fashion items including t-shirts, sweatshirts, hoodies, canvas tote bags, and smartphone cases, which customers can select based on their needs and preferences.

    “Fashion items are one of the most representative ways for Millennials to express themselves as they value revealing their individuality and personalities freely,” said a Line Friends spokesperson. “With the ‘Line Friends Creator’ artworks that are full of wit and uniqueness, we hope that a lot of customers can enjoy creating personalized trendy outfits based on their mood, tastes, and daily lives.”

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