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Tag: Miniso

  • Macau Welcomes First Miniso Land Store: A New Era for Premium, IP-Driven Retail in Asia

    Macau Welcomes First Miniso Land Store: A New Era for Premium, IP-Driven Retail in Asia

    Miniso, a leading retail brand, has launched its first ‘Miniso Land’ outlet in Macau, marking a significant milestone in its Asia-wide expansion strategy. This new premium retail store is part of Miniso’s broader efforts to strengthen its network of intellectual property (IP)-oriented stores across the region.

    Centrally located in The Shoppes at Venetian, this 400 square meter shop stands as Miniso’s largest outlet in Macau. Offering an extensive range of over 1200 stock keeping units (SKUs), the store boasts a vast selection of products across various categories, ranging from collectibles, blind boxes, plush toys, and stationery to lifestyle items.

    Innovative Conceptualization

    Miniso Land showcases the brand’s unique fusion of an expanded product assortment with themed merchandising and interactive displays. This signature premium concept store features more than 30 licensed and proprietary IP collections. Distinguished sections are dedicated to globally recognized brands, such as Disney, Harry Potter, Pokémon, One Piece, Crayon Shinchan, Sanrio, and Chiikawa. Additionally, the store highlights Miniso’s original character, YoYo, through special displays.

    This innovative retail strategy has been instrumental in driving the brand’s growth. By fostering licensed IP collaborations and creating destination retail experiences, Miniso aims to enhance customer engagement and boost sales.

    Expansion Across Borders

    Earlier this year, Miniso also unveiled its first Miniso Land store in Malaysia, located at Sunway Pyramid, which spans across a sprawling 1700 square meters. This outlet introduced a larger-format concept focused on IP collaborations and immersive retail design.

    The brand’s move to establish its premium store concept in Macau reaffirms its commitment to bolstering its global network of immersive IP-driven retail outlets.

    Questions & Answers

    What is the unique offering of the new Miniso Land store in Macau?
    The new Miniso Land store features a broad selection of more than 1200 SKUs across various categories and over 30 licensed and proprietary IP collections, providing a unique, immersive retail experience for customers.

    What is the strategic significance of the new store in Macao for Miniso?
    The opening of the new store in Macau is a crucial step in Miniso’s plan to expand its globally immersive IP-driven retail concept, strengthening its presence in the Asian market.

    What was Miniso’s previous significant expansion move?
    Earlier this year, Miniso opened a large-format Miniso Land store at Sunway Pyramid in Malaysia, marking a significant step in expanding its IP collaborations and immersive retail design concept.

  • Miniso Initiates $255M Share Buyback Plan Aiming for Steady Returns Amid Rapid Growth: Founders Stake Boost Imminent

    Miniso Initiates $255M Share Buyback Plan Aiming for Steady Returns Amid Rapid Growth: Founders Stake Boost Imminent

    Retail giant Miniso has unveiled a HK$2 billion (approximately US$255 million) share buyback initiative. This strategic move comes several months after Guofu Ye, Miniso’s founder, chairman and CEO, vowed to augment his personal stake in the company. The 12-month scheme, which became effective as of June 30, allows the company to buy up to HK$2 billion worth of its standard shares and American depositary shares (ADSs).

    Funding and Confidence in Growth

    The funding for this repurchase program will come from the company’s surplus cash reserves. The company’s board believes this decision mirrors their confidence in Miniso’s long-term growth. They also believe that the current share price does not adequately represent the company’s true worth.

    This new buyback scheme follows a previous one in which approximately HK$1.37 billion worth of shares and ADSs were reacquired by the company. The main objective of this most recent initiative is to balance the group’s quick expansion with consistent and reliable returns for shareholders.

    CEO’s Confidence in Continued Growth

    This new repurchase program closely follows Ye’s April pledge to increase his shareholding by purchasing at least HK$50 million worth of Miniso shares over a one-year period using his personal finances. At that point, Ye had ownership of approximately 63.7% of the company’s shares. He stated that his planned purchase was an indication of his faith in the ongoing growth of the retailer.

    Questions & Answers

    What is the main goal of Miniso’s new share repurchase program?
    The program aims to balance the company’s rapid growth with stable, predictable returns for its shareholders.

    How is Miniso funding its share buyback program?
    The funds for the repurchase program will come from the company’s surplus cash on its balance sheet.

    What led to the launch of this new share repurchase program?
    This decision followed a pledge made in April by Miniso’s CEO, Guofu Ye, to increase his personal shareholding in the company. This new initiative reflects the company’s confidence in its long-term growth and its belief that the current share price does not fully represent its intrinsic value.

  • Miniso Group Reports Surging Q1 Sales: All Sectors Power Past Revenue Projections

    Miniso Group Reports Surging Q1 Sales: All Sectors Power Past Revenue Projections

    Miniso Group, a prominent retailer based in China, reported a significant growth in sales in its first quarter, owing to strong performances across all business areas. The company’s revenue saw a year-on-year increase of 28.5%, totalling up to US$824.6 million for the quarter ending on March 31. The impressive results, primarily fueled by a noticeable boost in same-store sales, surpassed the management’s initial projections.

    Consistent Growth Across Segments

    Miniso’s business in Mainland China marked its fifth successive quarter of revenue growth, registering a 29.6% increase. Concurrently, the company’s overseas revenue saw a rise of 21.9%. The Top Toy segment also maintained its growth trajectory in the pop toy industry, posting a sales growth of 51.4%.

    The company’s profit for the period skyrocketed by 199.7% year-on-year to $180.9 million. This surge was primarily attributable to an unrealised market gain of $126.8 million arising from fair value alterations in an investment related to a limited partnership in the AI industry. Moreover, the adjusted net profit witnessed an 8.1% increase, amounting to $79.8 million.

    Guofu Ye, the founder, chairman, and CEO of Miniso Group, expressed his delight at the company’s remarkable performance in the quarter. He underscored the growing momentum of the company, stating his intent to increase his holdings as a testament to his faith in the company’s future prospects. He went on to add that the current valuation of Miniso Group does not fully encapsulate its intrinsic potential.

    Ye, who presently owns approximately 63.7% stake in the company (excluding treasury shares), had earlier disclosed his plans to increase his stake by at least $6.4 million over the course of the upcoming year.

    Looking Forward

    Heading into the second half of 2026, Ye expressed the company’s commitment to intensify its globalisation and IP strategies, aiming to drive high-quality growth. The company plans to achieve this through continuous product mix optimisation, expansion and upgrade of store networks, and leveraging a multi-dimensional IP matrix, all in line with its long-term objectives.

    As of March 31, Miniso’s store count stood at 8565, indicating a net increase of 797 stores year-on-year. The Miniso brand boasted 8210 stores, including 4593 in Mainland China and 3617 overseas.

    Questions & Answers

    What was the key driver behind Miniso’s impressive sales growth in the first quarter?
    The company’s outstanding sales growth was primarily driven by strong performances across all business segments, with significant contribution from mid-single-digit same-store sales growth.

    What are Miniso’s plans for the second half of 2026?
    Miniso intends to deepen its globalisation and IP strategies, continuously optimize its product mix, expand and upgrade its store network, and leverage a multi-dimensional IP matrix to drive high-quality growth.

    How many stores does Miniso currently operate?
    As of March 31, Miniso operated a total of 8565 stores, with the Miniso brand having 8210 stores, including 4593 in Mainland China and 3617 overseas.

  • Miniso Introduces Global IP Strategy with Revolutionary Art Gallery in Shanghai

    Miniso Introduces Global IP Strategy with Revolutionary Art Gallery in Shanghai

    Miniso, the prominent variety retailer, is intensifying its global Intellectual Property (IP) efforts with the inauguration of the first-ever Miniso Gallery in Shanghai.

    The new gallery, located in the Bund City Hall Plaza, is primarily designed as a specialized exhibition space and a platform for collaboration. It will feature the works of global artists and IP-centric creative projects. This innovative initiative redefines the role of the gallery from being a mere exhibition space to a hub promoting international artistic collaborations.

    The gallery’s inaugural exhibition showcased the work of Indonesian contemporary artist Ryo Laksamana, also known by the pseudonym Ryol. Ryol has the distinction of being Miniso’s first global exclusive artist.

    The strategic location of the gallery in Shanghai furthers the establishment’s retail experience ecosystem. The gallery is within a short stroll from Miniso Land, the company’s flagship concept. This positioning further amplifies the breadth and depth of Miniso’s commitment to delivering a wholesome and enriching customer experience.

    Miniso’s founder and CEO, Ye Guofu, emphasized the gallery’s role as more than just an exhibition space. Guofu highlighted the gallery’s mission of providing burgeoning artists with a platform to reach global audiences. He stated, “Drawing from our knowledge and experience in introducing global IP to consumers, our goal is to form connections between creators worldwide. We aim to enable more original and engaging works to be seen, appreciated, and profitably marketed.”

    Looking forward, Miniso intends to extend the reach of its gallery to more significant art centers worldwide, including Shanghai, Hong Kong, Beijing, Tokyo, Paris, and New York.

    Currently, Miniso operates over 8000 stores in 100 countries and regions. The retailer’s presence is notable in major retail hubs, underscoring its global reach and influence.

    Questions & Answers

    What is the purpose of the newly launched Miniso Gallery?
    The Miniso Gallery is designed as a dedicated exhibition space and a platform for collaboration, aiming to feature the works of global artists and IP-centric creative projects.

    Who is the first artist to be featured in the Miniso Gallery?
    The inaugural exhibition of Miniso Gallery showcased the work of Indonesian contemporary artist Ryo Laksamana, also known as Ryol, who is Miniso’s first global exclusive artist.

    What are Miniso’s expansion plans for the Miniso Gallery?
    Miniso plans to extend the reach of its gallery to more significant art centers worldwide, such as Shanghai, Hong Kong, Beijing, Tokyo, Paris, and New York.

  • Miniso Boosts Southeast Asian Presence With Landmark Flagship Stores in Singapore and Vietnam

    Miniso Boosts Southeast Asian Presence With Landmark Flagship Stores in Singapore and Vietnam

    Miniso, a major retailer in Asia, is intensifying its expansion efforts in Southeast Asia as it introduces its “Miniso Friends” concept in Singapore and Vietnam. This development forms part of a more extensive strategic shift towards experiential and intellectual property (IP)-centered retail.

    Experiential Retail: A Strategic Shift

    The Miniso Friends stores, according to the company, are larger and situated in prominent commercial districts. They are intended to act as city-level landmarks differing from conventional lifestyle outlets. This move signifies the brand’s effort to replace the traditional retail environment with an experiential, IP-focused one.

    Miniso in Vietnam

    In Vietnam, the new Miniso Friends store is located in the Van Hanh Mall in Ho Chi Minh City. This opening aligns with Miniso’s 10th anniversary in the Vietnamese market. The store dedicates 70% of its stock to IP-related merchandise. The product selection includes items from the YoYo Fly with the Wind Series, the Sanrio SEA-exclusive Leopard collections, and the Chiikawa Sakura Season. In addition, the store also introduced Star Wars and Luo Xiaohei collaboration merchandises to the market.

    Miniso in Singapore

    In Singapore, Miniso has acquired a 450 square meter space in VivoCity, the nation’s biggest shopping mall. The store stocks over 3,200 stock keeping units (SKUs). Emphasizing local products, it offers Singapore-exclusive Disney Mickey items featuring the iconic Merlion design.

    These recent expansions come after a period of rapid regional growth earlier in the fiscal year 2026, highlighted by the introduction of the Miniso Friends model in Malaysia.

    Miniso’s Broader Growth

    By the end of 2025, Miniso had already established 26 Miniso Land locations in China, representing another aspect of its transition to IP-centric retailing.

    Questions & Answers

    What is the Miniso Friends concept?
    Miniso Friends is a part of Miniso’s strategic pivot towards an experiential and IP-centric retail concept. These stores are larger and located in prominent commercial areas, functioning as city landmarks.

    What kind of products does the new Miniso store in Vietnam offer?
    The new Miniso store in Vietnam offers a variety of IP-related products. This includes items from the YoYo Fly with the Wind Series, Sanrio SEA-exclusive Leopard collections, and the Chiikawa Sakura Season. It also marks the market debut of Star Wars and Luo Xiaohei collaboration lines.

    How does Miniso cater to the local market in Singapore?
    In Singapore, Miniso emphasizes localized products. It offers Singapore-exclusive Disney Mickey items featuring the iconic Merlion design.

  • Miniso Founder Guofu Ye Doubles Down: Plans to Boost Stake by $6.4M Amid Company’s Rapid Growth

    Miniso Founder Guofu Ye Doubles Down: Plans to Boost Stake by $6.4M Amid Company’s Rapid Growth

    Guofu Ye, the founder of retailing company Miniso Group Holding, is planning to augment his ownership in the business by a minimum of HK$50 million (US$6.4 million). Over the course of the next year, Ye intends to elevate his shareholding by purchasing more company shares. This includes American Depositary Shares (ADSs) and ordinary shares that are publicly listed on the Hong Kong Stock Exchange.

    The method of transactions will vary, being made either on the open market or via private transactions. These transactions will be conducted directly or through entities that Ye controls, with all purchases funded by his personal finances.

    Ye is presently a majority stakeholder in Miniso, holding approximately 63.7% of the company’s shares, not including treasury shares.

    Reflecting on Miniso’s trajectory and performance in recent years, Ye stated that these elements have confirmed the company’s strategic direction and the team’s exceptional execution capabilities. He expressed his firm belief in Miniso’s ongoing growth and demonstrated his commitment through this proactive investment decision.

    However, with the company yet to release its financial results for the first quarter ending on March 31, Ye is bound by trading blackout restrictions and director securities transaction restrictions. He will initiate his plan to increase his shareholding following the end of this blackout period, which will occur post the disclosure of the company’s first-quarter results. Ye reassured that he would not have access to any significant non-public information during this period.

    The specifics regarding the timing, cost, and volume of each purchase will be ascertained based on the prevailing market conditions at the time.

    In the previous year, Miniso reported a substantial 26.2% surge in revenue, and the total number of stores climbed to 8,485.

    Questions & Answers

    What is the intended increase in Guofu Ye’s stake in Miniso Group Holding?
    Guofu Ye plans to increase his stake by at least HK$50 million (US$6.4 million).

    How will Ye execute the purchases for this increased stake?
    Purchases will be made either on the open market or via private transactions, directly or through entities controlled by Ye.

    What are Miniso’s recent performance indicators?
    In the previous year, Miniso reported a 26.2% increase in revenue and the number of stores rose to 8,485.

  • Miniso’s Shanghai Pop-Up Brings Blackpink’s Jennie Ruby Experience to Life: Exclusive Merchandise and More

    Miniso’s Shanghai Pop-Up Brings Blackpink’s Jennie Ruby Experience to Life: Exclusive Merchandise and More

    Miniso, the Japanese-inspired variety store, recently launched its premier Jennie Ruby pop-up store in Shanghai, offering fans a unique retail experience that’s linked with Blackpink member Jennie’s solo album Ruby.

    Location and Concept

    This pop-up store is located in the bustling central atrium of Grand Gateway Plaza and will continue to operate until April 19th. The store’s aesthetic, featuring a bold red and black design, is a direct reflection of the album’s visual theme.

    Beyond its vibrant design, the pop-up store opens its doors to a myriad of fashion-inspired displays, collectible items, stationery, and lifestyle products. It offers more than 70 stock-keeping units (SKUs), including exclusive loungewear that has been specifically designed for the pop-up.

    Expansion to Beijing and Guangzhou

    After the successful launch in Shanghai, Miniso further broadened its horizons by extending the pop-up concept to Beijing and Guangzhou. These additional locations will operate until April 21st, at the Miniso Land Chaoyang Avenue Park store in Beijing, and the Beijing Road flagship store in Guangzhou.

    Miniso’s Strategy

    This collaboration is an integral part of Miniso’s strategy to establish partnerships with celebrity IPs. This strategy has been proven successful in past initiatives such as the Enhypen collection, which was targeted at engaging younger consumers and creating unique and experiential retail opportunities.

    Questions & Answers

    What is the concept of the Jennie Ruby pop-up store?
    The Jennie Ruby pop-up store offers fans a retail experience that is linked to Blackpink member Jennie’s solo album Ruby. It features a red and black design reflecting the album’s visual theme and offers more than 70 SKUs, including exclusive loungewear.

    After its Shanghai launch, where has Miniso expanded the pop-up concept?
    After launching in Shanghai, the pop-up concept was expanded to Beijing and Guangzhou.

    What is the purpose of Miniso’s collaborations with celebrity IPs?
    Miniso collaborates with celebrity IPs as part of its strategy to engage younger consumers and create unique, experiential retail opportunities.

  • Miniso Unveils First-of-its-Kind ‘Miniso Friends’ Store in Malaysia: A New Era of IP-led Retail Experience

    Miniso Unveils First-of-its-Kind ‘Miniso Friends’ Store in Malaysia: A New Era of IP-led Retail Experience

    Miniso, a leading retailer, has unveiled its inaugural ‘Miniso Friends’ concept store in Malaysia. This move aligns with the company’s initiative to expand its intellectual property-centered retail and experiential schemes throughout Southeast Asia.

    Store Location and Details

    The brand-new store is situated at LaLaport BBCC, with a sprawling area of about 14,000 square feet, making it one of Miniso’s most spacious outlets in the market. The concept primarily revolves around intellectual property (IP). Approximately 62% of the store’s 6500 products are affiliated with licensed and proprietary characters.

    The Product Strategy

    The product range is key to Miniso’s strategy, aiming to attract a larger audience and stimulate sales through character narratives and brand collaborations. The store showcases renowned franchises such as Stitch, along with Miniso’s own IP, YoYo.

    Enhancing Customer Experience

    The store’s design is conceived to amplify customer engagement. To augment the shopping experience, the store incorporates grand installations and interactive photo zones. This concept is particularly aimed at younger shoppers, especially Generation Z, who have a fondness for immersive and shareable retail spaces.

    Expansion Plans

    The rollout of this store comes close on the heels of Miniso’s debut of its first ‘Miniso Land’ concept in Malaysia earlier in the month.

    Questions & Answers

    What is unique about Miniso’s new concept store in Malaysia?
    The ‘Miniso Friends’ concept store is unique as it is focused on intellectual property with around 62% of its products linked to licensed and proprietary characters.

    How does Miniso plan to enhance customer engagement at the new store?
    Miniso aims to boost customer engagement by introducing large installations and interactive photo zones at the new store, thereby improving the overall shopping experience.

    Who is the target demographic for the Miniso Friends concept store?
    The Miniso Friends concept store specifically targets younger shoppers, particularly from Generation Z, who are known to appreciate immersive and shareable retail spaces.

  • Miniso Launches First Immersive ‘Miniso Friends’ Concept Store in Malaysia, Shaking Up Retail Experience

    Miniso Launches First Immersive ‘Miniso Friends’ Concept Store in Malaysia, Shaking Up Retail Experience

    Miniso, a prominent retail brand, has launched its inaugural Miniso Friends concept store in Malaysia. This move aligns with the company’s pursuit to enlarge its unique intellectual property (IP) driven retail model and immersive shopping experiences across the Southeast Asia region.

    Store Location and Size

    The new Miniso Friends store is situated in LaLaport BBCC, a popular shopping destination. The store spans approximately 14,000 square feet, making it one of Miniso’s most substantial outlets in the Malaysian market.

    Intellectual Property Focus

    Miniso’s concept store strongly revolves around intellectual property (IP). About 62 per cent of its 6,500 products are associated with licensed characters and in-house creations. This strategic product combination is part of Miniso’s plan to captivate more customers and escalate sales by leveraging character storytelling and brand partnerships.

    Among the notable franchises featured in the store is Stitch, along with Miniso’s own intellectual property, YoYo.

    Customer Engagement

    In an effort to bolster customer engagement, the store’s design includes large installations and interactive photo zones to enhance the overall shopping experience. This concept specifically aims to appeal to younger consumers, particularly those from Generation Z, who tend to favour immersive and socially shareable retail spaces.

    This grand opening comes on the heels of Miniso’s first introduction of its Miniso Land concept in Malaysia earlier in the month.

    Questions & Answers

    What is the focus of the new Miniso Friends concept store in Malaysia?
    The new Miniso Friends concept store in Malaysia emphasizes on intellectual property, with about 62% of its products linked to licensed and in-house characters.

    What elements does the store incorporate to enhance customer engagement?
    The store includes large installations and interactive photo zones to augment the shopping experience, specifically targeting younger consumers who prefer immersive and socially shareable retail spaces.

    How does this opening fit into Miniso’s broader strategy?
    The opening of the Miniso Friends concept store aligns with the company’s strategy to expand its unique intellectual property-driven retail model and immersive shopping experiences across Southeast Asia.

  • Miniso Unveils Malaysia’s First Miniso Land: A Mega Retail Experience at Sunway Pyramid

    Miniso Unveils Malaysia’s First Miniso Land: A Mega Retail Experience at Sunway Pyramid

    Miniso, the global retail brand, has inaugurated its first ‘Miniso Land’ in Malaysia, situated at the Sunway Pyramid mall. This new establishment has become the largest in Southeast Asia operating under the brand name.

    The Land of Miniso

    Located on the first floor of the mall, the expansive store covers around 1700 square meters. It brings forward a larger format retail concept, primarily focusing on Intellectual Property (IP) collaborations and engaging retail design. The store is home to over 8000 products, with more than 70% of the items crafted with licensed or proprietary IP characters.

    Thematic Retail and Interactive Zones

    The store features 15 distinct sections, each with a unique theme for retail and interactive purposes. These zones merge product displays with character installations, offering photo opportunities for visitors. The store houses a range of product categories such as mystery toys, stuffed toys, house accessories, drinkware, and a vast collection of beauty and skincare items.

    Spotlight on IP Collaborations

    The store showcases collaborations with licensed brands such as Sanrio and Monchhichi, while also highlighting Miniso’s in-house IP portfolio, including the YoYo series. The store’s visual appeal is further enhanced with ten large-scale Yo-Yo sculptures, emphasizing the brand’s focus on visual merchandising and social media engagement.

    Expansion Strategy

    The ‘Miniso Land’ concept is a significant part of the company’s expansion strategy. The brand aims to create themed environments and character-driven merchandising, with IP-related products constituting the majority of their inventory.

    This concept was first launched in Shanghai and has since grown to multiple locations across China and international markets such as Thailand, Spain, Indonesia, and Australia.

    Questions & Answers

    What is the size of the new Miniso Land in Malaysia?
    The new Miniso Land in Malaysia covers around 1700 square meters.

    What is unique about the Miniso Land concept?
    Miniso Land focuses on creating themed environments and character-driven merchandising, with a majority of the products being IP-related.

    Where was the first Miniso Land introduced?
    The first Miniso Land was introduced in Shanghai.

  • Miniso Unleashes IP-Led Expansion with New ‘Miniso Land’ Stores Across the Globe

    Miniso Unleashes IP-Led Expansion with New ‘Miniso Land’ Stores Across the Globe

    Chinese lifestyle retailer Miniso is amplifying its commitment to intellectual property (IP), identifying IP creation and immersive retail experiences as essential aspects of its future worldwide growth.

    During its Global Partner Conference, Miniso announced plans to ramp up investments in both licensed and self-owned IP. This announcement marks a significant departure from the company’s original focus on affordable lifestyle products, as it now moves towards an IP-centric business model.

    Since 2020, Miniso has established partnerships with over 180 external IP owners, encompassing a broad range of international entertainment and pop culture identities.

    Miniso’s founder and CEO, Ye Guofu, stated that intellectual property embodies emotion, culture, and significance. He asserted that the next phase of competition would hinge on who has a more profound understanding of culture and IP.

    Guofu also expressed that Miniso aspires to craft globally-acclaimed, original IP and introduce hundreds of IPs to international markets in the coming decade.

    This strategic direction is strongly supported by Miniso Land. This large-scale store concept is built around engaging IP experiences unlike the typical Miniso stores. Miniso Land locations showcase theme-oriented environments and character-based merchandise, with the majority of the product range being IP-related.

    Miniso recently inaugurated a new Miniso Land flagship store in Guangzhou’s Grandview Mall. This is the city’s second such store, where approximately 90% of the merchandise is IP-related. This unique store format has also been introduced in other locations such as Shanghai, Beijing, and certain international markets like Thailand.

    As a component of its global expansion strategy, Miniso has plans to expedite the worldwide introduction of the Miniso Land concept this year.

    Questions & Answers

    What is Miniso’s new focus in its business approach?
    Miniso is moving away from its traditional focus on affordable lifestyle products towards an IP-centric business model, with a significant investment in both licensed and proprietary IP.

    What is the role of Miniso Land in the company’s new strategy?
    Miniso Land supports the company’s new strategy as a large-scale store concept built around engaging IP experiences. Unlike standard Miniso stores, these locations showcase themed environments and character-based merchandise.

    What are Miniso’s plans for the Miniso Land concept this year?
    As a part of its global expansion strategy, Miniso plans to expedite the worldwide rollout of the Miniso Land concept this year.

  • New Zealand Retail Giants Acecco, Miniso and Yoyoso Plunge into Liquidation, Racking Up Over $6 Million Debt

    New Zealand Retail Giants Acecco, Miniso and Yoyoso Plunge into Liquidation, Racking Up Over $6 Million Debt

    A trio of Asian supermarkets and retail stores operating in New Zealand – Acecco, Miniso, and Yoyoso – have recently entered into liquidation. The operating company, ANCZ Limited, owes over $6 million (US$3.5 million).

    Details of the Liquidation

    On December 17, ANCZ Limited, previously known as Yoyoso NZ Limited, found itself in receivership and liquidation, according to an announcement in the New Zealand Gazette. Additionally, 23 companies related to ANCZ Limited were placed into liquidation by the main company’s receivers on December 22.

    The conglomerate of companies is headed by Auckland-based director Lin Liu, and includes entities managing the Acecco, Miniso, and Yoyoso outlets, primarily in Auckland.

    About the Companies

    Yoyoso deals in Korean-style fast fashion and home and lifestyle products. Acecco is known for Asian groceries and culinary items, while Miniso specializes in lifestyle products.

    Several official insolvency practitioners from McDonald Vague have been appointed as liquidators of the companies.

    Debt Breakdown

    According to a report from McDonald Vague, the companies’ total debt comprises $2.9 million owed to China Construction Bank, at least $2.1 million to unsecured creditors, and $940,000 to the Inland Revenue Department.

    It is estimated that the company also owes $217,000 to former employees in the form of wages, holiday pay, and redundancy pay. The report goes on to predict that unsecured creditors may receive nil returns on their investments.

    Store Status

    Of the retail establishments managed by ANCZ and its subsidiaries, only eight were still operational at the time of liquidation.

    Due to insufficient trading revenue, the liquidators have terminated the Accecco supermarket in Northcote, but the Mt Albert location continues to trade. The Yoyoso and Miniso stores remain open with the aim of depleting their stock levels.

    Most locations are expected to shut down by the end of this month.

    Questions & Answers

    What is the total debt of ANCZ Limited?
    ANCZ Limited owes more than $6 million (US$3.5 million) in total.

    What are the individual debts of the company?
    The debts break down to $2.9 million owed to China Construction Bank, at least $2.1 million to unsecured creditors, $940,000 to the Inland Revenue Department, and $217,000 to former employees.

    What will happen to the stores under ANCZ Limited?
    Due to the liquidation process, it is expected that most of the store locations will be closed by the end of the month.

  • Miniso Triumphantly Surpasses Expectations with Robust Sales and Over 8000 Stores Worldwide

    Miniso Triumphantly Surpasses Expectations with Robust Sales and Over 8000 Stores Worldwide

    The third fiscal quarter has proven to be a successful one for Miniso, as their sales growth exceeded initial projections. The company’s expansion strategies have also reached a pivotal point.

    For the third fiscal quarter, which concluded on September 30, the variety retailer saw its revenue skyrocket by 28.2% to RMB5.8 billion (US$814.3 million). This revenue increase sits at the top end of their projected range of 25-28%.

    The Miniso brand itself experienced a rise in revenue of 22.9%, reaching RMB5.2 billion. This includes a substantial 19.3% increase in Mainland China along with a 27.7% surge in international markets. Additionally, Top Toy, another brand of the company, has seen its revenue surge by 111.4% to RMB574.5 million.

    Every operating segment of the company exhibited positive momentum in the same-store GMV throughout the quarter. This has resulted in group-level statistics rising to a mid-single digit level.

    Store Count Increases

    At the group level, the total number of stores reached 8138 by September 30. This marks an annual rise of 718 net new stores.

    The current Miniso store count is 7831, including 4407 in Mainland China and 3424 overseas. Meanwhile, Top Toy has a total of 307 stores.

    “We are thrilled to have reached two significant milestones for Miniso Group this quarter. For the first time, our quarterly revenue surpassed RMB5 billion. Additionally, our global store count now exceeds 8000,” stated CEO Guofu Ye.

    However, despite these significant achievements, the company’s net profit declined by 31% to RMB443.2 million. Nonetheless, the adjusted net profit demonstrated a rise of 11.7% to RMB766.8 million.

    Questions & Answers

    What was Miniso’s growth in the third quarter?
    Miniso’s revenue soared by 28.2% to RMB5.8 billion (US$814.3 million) in the third quarter.

    How many new stores did Miniso open in the last year?
    Miniso opened 718 new stores in the past year, bringing their total to over 8000.

    Despite the growth, did Miniso’s profits decline in the third quarter?
    Yes, Miniso’s net profit declined by 31% to RMB443.2 million. However, the adjusted net profit was up by 11.7% to RMB766.8 million.

  • Miniso Debuts Its First ‘miniso Land’ In Thailand, Aiming To Transform Traditional Retail

    Miniso Debuts Its First ‘miniso Land’ In Thailand, Aiming To Transform Traditional Retail

    Miniso, a Chinese lifestyle brand, has made a significant stride in its global expansion strategy with the opening of its first Miniso Land store in Thailand. The new retail spot is situated in the bustling Siam Square shopping district of Bangkok, covering an impressive area of over 1000 square meters spread across three levels.

    Store Features

    This expansive store showcases more than 80 Intellectual Property (IP) characters, such as Harry Potter, Stitch, and popular characters from Sanrio. Also featured is Miniso’s proprietary IP line, DunDun Chicken, making its introduction to the Thai market through this store.

    In a statement, Miniso disclosed that products based on IP characters make up approximately 80% of the store’s entire product collection. This emphasizes Miniso’s retail strategy of enhancing the customers’ in-store experience by accentuating character-themed products.

    A Model for Success

    Jun Wang, CEO of Miniso Thailand, commented that this innovative retail model has proven successful in every location it has been implemented, by offering a more interactive shopping experience. Wang noted that the new store significantly contributes to their commitment towards the region and mirrors their ambition to transform traditional retail through inventive experiences and creative design.

    The Miniso Land concept originated in Shanghai in the previous year and has now grown to include 15 locations throughout China. The company has expressed its intention to continue the expansion of these experiential stores in Thailand’s primary commercial zones, especially those popular with younger demographics.

    Earlier this year, Miniso further demonstrated its growing influence in Thailand by unveiling its first flagship store near Asiatique Sky, which is home to Bangkok’s largest Ferris wheel.

    Questions & Answers

    What is unique about the new Miniso Land store in Thailand?
    The store is unique for its large array of IP character-based products, including their own IP line, DunDun Chicken, which is making its debut in the Thai market.

    What is the company’s strategy with these experiential stores?
    Miniso aims to redefine traditional retail by offering innovative and interactive shopping experiences, with a special focus on character-driven retail experiences.

    What does the opening of this store indicate about Miniso’s presence in Thailand?
    The opening of the first Miniso Land in Thailand, following the unveiling of its first flagship store, shows that Miniso is solidifying its presence and marking significant growth in the country.

  • Miniso Announces Exciting Spin-Off of Top Toy to Launch on Hong Kong Stock Exchange!

    Miniso Announces Exciting Spin-Off of Top Toy to Launch on Hong Kong Stock Exchange!

    People walk past a store of Chinese retailer MINISO Group in Beijing, China Sept. 13, 2021. Photo by Reuters

    Miniso announced on Friday its plans to spin off its brand Top Toy and launch its initial public offering (IPO) in Hong Kong, riding a wave of enthusiasm for Chinese toymakers while underscoring the city’s resurgence as a global fundraising destination.

    UBS, JP Morgan, and CLSA are set to serve as overall coordinators for the IPO, as Miniso, based in Guangzhou, takes this significant step. The Top Toy brand, which will remain under Miniso’s umbrella after the spin-off, specializes in collectible toys inspired by pop culture. The decision to pursue a spin-off was initially hinted at by Miniso in June, reflecting growing confidence in Top Toy’s potential as an independent entity.

    Since its humble beginnings in late 2020 with just nine stores across five Chinese cities, Top Toy has dramatically increased its footprint, boasting 293 locations by June, including recent ventures into international markets as of late December 2024. Indeed, if the numbers are anything to go by, Top Toy is on a trajectory that may well surprise even the most seasoned retailers.

    This IPO follows the impressive rise of Chinese toymaker Pop Mart International Group, whose adorable Labubu dolls have captured hearts around the globe. It also underlines Hong Kong’s position as a premier fundraising hub for Chinese firms, particularly as U.S. lawmakers contemplate delisting Chinese companies from their stock exchanges.

    So far this year, Hong Kong has solidified its standing as the leading global stock exchange by the volume of IPOs and second listings combined, surpassing its main competitor, the New York Stock Exchange, according to data from LSEG. Moreover, reports suggest that other Chinese firms, such as autonomous driving developer Momenta, are also considering shifting their IPOs to Hong Kong from New York, as they navigate these turbulent waters.

    Miniso has highlighted that by spinning off Top Toy, it aims to enhance operational and financial transparency. A standalone structure is poised to make the brand more attractive to investors seeking clarity and potential growth.

    Questions & Answers

    What is Miniso’s recent strategic move regarding Top Toy?
    Miniso plans to spin off its Top Toy brand and list it through an IPO in Hong Kong, reflecting a growing confidence in the brand’s potential as an independent operation.

    How has Top Toy’s expansion evolved since its launch?
    Since its inception in late 2020 with only nine stores, Top Toy has expanded rapidly to 293 locations as of June, including an international market push that began in late 2024.

    Why is Hong Kong considered a favorable location for IPOs at this time?
    Hong Kong has emerged as a top global fundraising hub for Chinese companies due to a wave of IPO activity and the increasing uncertainty surrounding U.S. market listings for Chinese firms.