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Tag: Miniso

  • Miniso Starts Global Pop-Up Tour with Lisa Featuring 70 Products

    Miniso Starts Global Pop-Up Tour with Lisa Featuring 70 Products

    Miniso opened a global pop-up tour in Bangkok on September 1 with K-pop star Lisa. The rollout introduces more than 70 co-branded products across Asia and the Americas. It follows a 22.4 per cent jump in first-half revenue as the retailer expands its international store network.

    The lineup spans apparel, bags, blind boxes and lifestyle accessories. Central to the range is the YoYo x Lisa Collection Vinyl Plush Surprise Box series. That line pairs the artist’s brand directly with Miniso’s proprietary character IP, YoYo.

    Tour Schedule and Asian Locations

    Bangkok’s IconSiam shopping complex hosted the debut before the tour heads to East Asia. The next activation opens at Omotesando Hills in Tokyo, running from September 11 to October 5.

    Three flagship pop-up locations in Beijing, Shanghai and Shenzhen will open simultaneously on September 12. Jakarta hosts the final Southeast Asian stop in October.

    Beyond Traditional Licensing

    Merchandise strategy is shifting across the business. Instead of relying purely on third-party entertainment licenses, the chain couples its proprietary IP with celebrity partnerships. The approach aims to lift average selling prices and drive foot traffic into physical stores.

    For mall operators and rivals, the push raises competition for temporary space. Pop-up formats let Miniso test local demand and build shopper volume in prime retail corridors without immediate long-term lease commitments.

    Americas Rollout Follows Revenue Gains

    Financial results reported last month showed a 22.4 per cent revenue increase for the first half. Growth was driven by performance across mainland China and international markets.

    Overseas expansion follows the Asian run, with pop-up locations opening across the United States and Mexico in November.

  • Miniso First-Half Revenue Rises 22% to $1.7 Billion on China and US Gains

    Miniso First-Half Revenue Rises 22% to $1.7 Billion on China and US Gains

    Miniso lifted its first-half revenue 22.4 per cent to RMB11.5 billion (US$1.69 billion) as Chinese domestic demand rebounded and foreign store openings accelerated. Second-quarter revenue rose 17 per cent to RMB5.81 billion (US$856.4 million) in the three months to June 30.

    Domestic sales supplied the momentum. Mainland China revenue climbed 26.2 per cent during the six months, marking the company’s fastest first-half expansion rate in three years. North American operations posted a 37 per cent top-line increase over the same period, while the Top Toy pop-culture unit grew revenue 32.7 per cent.

    Global Store Count Nears 8,700

    Network growth continued across offshore territories. Miniso finished June with 8,674 stores worldwide, adding 769 doors in 12 months. International locations accounted for almost half of all net-new store openings during the year.

    New market entries pushed the retailer’s footprint to 113 countries and territories after opening its first store in Switzerland. Top Toy also moved past mainland borders, adding storefronts in Taiwan and the US. Domestic registered members reached 130 million, up 31 per cent year on year, while US loyalty members doubled to roughly 5.8 million.

    IP Formats and Capital Allocation

    Value retailers across East Asia face margin pressure from discount e-commerce platforms, pushing operators to rely on licensed intellectual property and larger destination shops to protect transaction values. Miniso has shifted toward branded character goods and blind-box toys to lift average basket spend rather than relying solely on cheap household consumables.

    Founder and chief executive Guofu Ye said the group will keep directing capital toward proprietary IP lines and large-format retail sites while pursuing regional localisation.

    Capital management plans remain active following the June rollout of a HK$2 billion (US$255 million) share buyback program, which runs alongside Ye’s personal commitment to increase his equity stake in the business.

  • Pop Mart Overseas Revenue Falls 11% as Labubu Toy Craze Cools

    Pop Mart Overseas Revenue Falls 11% as Labubu Toy Craze Cools

    Pop Mart International Group posted an 11.1 per cent decline in overseas revenue to RMB4.97 billion for the first half, hit by cooling international sales for its signature Labubu character.

    Shares in the Beijing-based toy maker fell more than 4 per cent in Hong Kong following the release, even as strong domestic sales lifted total group revenue 23.8 per cent to RMB17.17 billion ($2.55 billion). Profit attributable to shareholders rose 10.1 per cent to RMB5.04 billion, while operating profit gained 11.3 per cent. Revenue from Greater China jumped 47.3 per cent to RMB12.20 billion, now generating 71 per cent of group sales compared with 59.7 per cent a year earlier.

    Online sales slump outside China

    The international drop was sharpest across digital channels. Online sales fell 45.6 per cent in the Americas, 39.8 per cent in Asia Pacific excluding Greater China, and 59 per cent in Europe. The company’s own app and website sales in the Americas dropped 44.6 per cent.

    Physical stores showed resilience abroad. Offline sales grew 19.5 per cent in the Americas, 16.2 per cent in Asia Pacific, and 49.8 per cent in Europe. Yet store expansion failed to offset the online drop in the Americas, where regional sales fell 16.5 per cent despite the local store count jumping from 41 to 86 locations over the twelve-month period.

    Plush toys replaced vinyl figurines as Pop Mart’s primary sales driver, surging 60 per cent to RMB9.82 billion to account for 57.2 per cent of total turnover. Figurine sales remained flat with 0.3 per cent growth. Revenue from The Monsters series, which includes Labubu, contracted 7.5 per cent to RMB4.45 billion, marking its first recorded drop and shrinking its revenue share to 26 per cent. Twinkle Twinkle rose 580.6 per cent to RMB2.65 billion to become the second-largest intellectual property, while Crybaby, Dimoo, Skullpanda, and Hirono each surpassed the RMB1 billion mark.

    Rivals step up domestic pressure

    Domestic retail chains across Asia are accelerating their push into collectible toys to capitalize on the same customer demographic. Miniso has refiled to list its Top Toy business in Hong Kong, while rivals Kayou and 52Toys expand store networks across tier-one and tier-two Chinese cities. Frost & Sullivan projects China’s collectible toy market will reach RMB110 billion this year.

    Pop Mart is diversifying into location-based entertainment and hospitality through its Pop Land theme park, Pop Bakery food outlets, and a live-action Labubu feature film developed with Sony Pictures. Chief executive Wang Ning stated the company may fall short of its full-year 20 per cent revenue growth target as management executes operational adjustments across international distribution networks.

  • Miniso and 99 Ranch Market Lead US Retail Growth by Prioritising Lifestyle and Community

    Miniso and 99 Ranch Market Lead US Retail Growth by Prioritising Lifestyle and Community

    Asian-rooted retailers Miniso and 99 Ranch Market are achieving significant growth in the United States by focusing on lifestyle connections and fostering a sense of community. The 2026 NRF Hot 25 Retailers list, compiled by Kantar, ranks the nation’s fastest-growing retail companies based on year-over-year domestic sales, with both brands making a notable impact.

    Miniso, a global lifestyle product retailer known for its affordable and aesthetically pleasing goods, secured the top spot at No. 1 on the list. 99 Ranch Market, an Asian supermarket chain, also featured prominently at No. 15. Their inclusion underscores a broader retail strategy: turning consumer lifestyle choices into deep-seated loyalty.

    Building Loyalty Through Experience

    According to Dave Marcotte, a senior vice president at Kantar, Miniso embodies the lifestyle approach in nearly all its operations. The brand’s ability to resonate with consumers on an emotional level, offering products that align with contemporary tastes and trends, is a key driver of its rapid expansion.

    Similarly, 99 Ranch Market differentiates itself through its superior offerings. Marcotte highlights the supermarket’s produce, bakery, and prepared foods as being significantly ahead of traditional chain grocers. The presentation and quality of goods are compelling enough to convert first-time visitors into loyal customers, creating a strong emotional connection.

    The Value Of Belonging In Retail

    The NRF Hot 25 Retailers list emphasises that in an increasingly complex world, a sense of belonging is vital. Retailers that successfully provide this, alongside value and convenience, are seeing stronger customer loyalty. This trend extends beyond Asian-rooted brands, with convenience store chains like Casey’s General Stores (No. 13), QuikTrip (No. 20), and Wawa (No. 24) also making the list due to their strong community ties and distinctive offerings.

    For retailers in Asia-Pacific, the success of Miniso and 99 Ranch Market offers valuable insights. Many Asian markets are already highly competitive, but these examples show that a clear focus on lifestyle integration and superior product quality can create a distinct market position and drive exponential growth. Brands across the region, from local startups to established players, are continually seeking ways to deepen consumer engagement and foster loyalty beyond just transactional interactions.

  • Miniso Unveils First Miniso Friends Concept Store in Indonesia

    Miniso Unveils First Miniso Friends Concept Store in Indonesia

    Miniso has opened its first Miniso Friends store in Indonesia, introducing its expanded, IP-centric retail concept to the Greater Jakarta area. The new outlet is situated at Summarecon Mall Bekasi and occupies approximately 1500 square meters across two levels.

    The ground floor of the store features collectibles, including blind boxes, plush toys, and various licensed products. The lower level provides a broader selection of lifestyle, home goods, and everyday items. According to Miniso, roughly 60 percent of the merchandise consists of exclusive, first-launch, or limited-edition IP products. Initial offerings include items from One Piece 3.0, Persona, and the Sanrio Racing blind box series, alongside products featuring Sanrio, Disney, Harry Potter, and Spider-Man.

    Interactive Retail Experience

    This new store format integrates retail with interactive elements, allowing Miniso more space to present its growing portfolio of licensed and collectible goods. The opening coincides with a YoYo-themed exhibition, titled ‘YoYo’s Holiday Fun Starts at Miniso’, held in the mall’s central atrium until August 23. This event marks the character’s debut in Indonesia.

    Regional Expansion Strategy

    The launch in Indonesia follows Miniso’s strategy of expanding its larger-format stores across Asia. Last month, the retailer opened its first Miniso Land store in Macau, which represents a more premium format, as it continues to grow its IP-driven retail network throughout the region.

  • Indonesia Welcomes First Miniso Friends Store featuring Unique Collectibles and IP-Exclusive Products

    Indonesia Welcomes First Miniso Friends Store featuring Unique Collectibles and IP-Exclusive Products

    Miniso, a renowned global retailer, has unveiled its inaugural Miniso Friends shop in Indonesia, located at Summarecon Mall Bekasi. The store marks the debut of their larger, more expanded retail concept in the Greater Jakarta region.

    The establishment is spread across approximately 1500sqm, occupying both the Ground Floor and Basement 1 of the shopping mall. The Ground Floor features a wide array of collectibles, such as blind boxes, plush toys, and licensed merchandise. Conversely, the basement level provides a more comprehensive collection of lifestyle, home, and everyday products.

    Miniso reports that about 60% of the store’s offerings are exclusive, first-launch, or limited-edition intellectual property (IP) products. The introductory collection includes an exciting array of products such as the One Piece 3.0, Persona, and the Sanrio Racing blind box series. Additionally, the shop carries merchandised products featuring esteemed brands like Sanrio, Disney, Harry Potter, and Spider-Man.

    Interactive Experiences and IP-Led Retailing

    Miniso’s new retail concept expertly blends retail with interactive experiences. This allows the company to showcase its burgeoning portfolio of licensed and collectible items in a more spacious setting. The opening also coincided with a YoYo-themed exhibition held at the mall’s central atrium, titled ‘YoYo’s Holiday Fun Starts at Miniso’. This initiative marked the character’s first significant introduction to the Indonesian market and continued until August 23rd.

    The recent unveiling in Indonesia comes as Miniso continues to expand its larger-format concepts across Asia. In addition to the Indonesian store, the company also recently brought its premium retail concept to Macau with the opening of its first Miniso Land store. This move cemented the retailer’s commitment to growing its IP-led retail network throughout the region.

    Questions & Answers

    What is the new retail concept introduced by Miniso?
    Miniso’s new retail concept integrates retail with interactive experiences, offering a more spacious area to display its increasing portfolio of licensed and collectible items.

    What is the percentage of exclusive, first-launch, or limited-edition IP products in the new store?
    Around 60% of the new store’s offerings are exclusive, first-launch, or limited-edition intellectual property (IP) products.

    What are some of the brands featured in the inaugural collection of the Miniso Friends store in Indonesia?
    The introductory collection includes a wide variety of products featuring globally recognized brands like Sanrio, Disney, Harry Potter, and Spider-Man.

  • Macau Welcomes First Miniso Land Store: A New Era for Premium, IP-Driven Retail in Asia

    Macau Welcomes First Miniso Land Store: A New Era for Premium, IP-Driven Retail in Asia

    Miniso, a leading retail brand, has launched its first ‘Miniso Land’ outlet in Macau, marking a significant milestone in its Asia-wide expansion strategy. This new premium retail store is part of Miniso’s broader efforts to strengthen its network of intellectual property (IP)-oriented stores across the region.

    Centrally located in The Shoppes at Venetian, this 400 square meter shop stands as Miniso’s largest outlet in Macau. Offering an extensive range of over 1200 stock keeping units (SKUs), the store boasts a vast selection of products across various categories, ranging from collectibles, blind boxes, plush toys, and stationery to lifestyle items.

    Innovative Conceptualization

    Miniso Land showcases the brand’s unique fusion of an expanded product assortment with themed merchandising and interactive displays. This signature premium concept store features more than 30 licensed and proprietary IP collections. Distinguished sections are dedicated to globally recognized brands, such as Disney, Harry Potter, Pokémon, One Piece, Crayon Shinchan, Sanrio, and Chiikawa. Additionally, the store highlights Miniso’s original character, YoYo, through special displays.

    This innovative retail strategy has been instrumental in driving the brand’s growth. By fostering licensed IP collaborations and creating destination retail experiences, Miniso aims to enhance customer engagement and boost sales.

    Expansion Across Borders

    Earlier this year, Miniso also unveiled its first Miniso Land store in Malaysia, located at Sunway Pyramid, which spans across a sprawling 1700 square meters. This outlet introduced a larger-format concept focused on IP collaborations and immersive retail design.

    The brand’s move to establish its premium store concept in Macau reaffirms its commitment to bolstering its global network of immersive IP-driven retail outlets.

    Questions & Answers

    What is the unique offering of the new Miniso Land store in Macau?
    The new Miniso Land store features a broad selection of more than 1200 SKUs across various categories and over 30 licensed and proprietary IP collections, providing a unique, immersive retail experience for customers.

    What is the strategic significance of the new store in Macao for Miniso?
    The opening of the new store in Macau is a crucial step in Miniso’s plan to expand its globally immersive IP-driven retail concept, strengthening its presence in the Asian market.

    What was Miniso’s previous significant expansion move?
    Earlier this year, Miniso opened a large-format Miniso Land store at Sunway Pyramid in Malaysia, marking a significant step in expanding its IP collaborations and immersive retail design concept.

  • Miniso Initiates $255M Share Buyback Plan Aiming for Steady Returns Amid Rapid Growth: Founders Stake Boost Imminent

    Miniso Initiates $255M Share Buyback Plan Aiming for Steady Returns Amid Rapid Growth: Founders Stake Boost Imminent

    Retail giant Miniso has unveiled a HK$2 billion (approximately US$255 million) share buyback initiative. This strategic move comes several months after Guofu Ye, Miniso’s founder, chairman and CEO, vowed to augment his personal stake in the company. The 12-month scheme, which became effective as of June 30, allows the company to buy up to HK$2 billion worth of its standard shares and American depositary shares (ADSs).

    Funding and Confidence in Growth

    The funding for this repurchase program will come from the company’s surplus cash reserves. The company’s board believes this decision mirrors their confidence in Miniso’s long-term growth. They also believe that the current share price does not adequately represent the company’s true worth.

    This new buyback scheme follows a previous one in which approximately HK$1.37 billion worth of shares and ADSs were reacquired by the company. The main objective of this most recent initiative is to balance the group’s quick expansion with consistent and reliable returns for shareholders.

    CEO’s Confidence in Continued Growth

    This new repurchase program closely follows Ye’s April pledge to increase his shareholding by purchasing at least HK$50 million worth of Miniso shares over a one-year period using his personal finances. At that point, Ye had ownership of approximately 63.7% of the company’s shares. He stated that his planned purchase was an indication of his faith in the ongoing growth of the retailer.

    Questions & Answers

    What is the main goal of Miniso’s new share repurchase program?
    The program aims to balance the company’s rapid growth with stable, predictable returns for its shareholders.

    How is Miniso funding its share buyback program?
    The funds for the repurchase program will come from the company’s surplus cash on its balance sheet.

    What led to the launch of this new share repurchase program?
    This decision followed a pledge made in April by Miniso’s CEO, Guofu Ye, to increase his personal shareholding in the company. This new initiative reflects the company’s confidence in its long-term growth and its belief that the current share price does not fully represent its intrinsic value.

  • Miniso Group Reports Surging Q1 Sales: All Sectors Power Past Revenue Projections

    Miniso Group Reports Surging Q1 Sales: All Sectors Power Past Revenue Projections

    Miniso Group, a prominent retailer based in China, reported a significant growth in sales in its first quarter, owing to strong performances across all business areas. The company’s revenue saw a year-on-year increase of 28.5%, totalling up to US$824.6 million for the quarter ending on March 31. The impressive results, primarily fueled by a noticeable boost in same-store sales, surpassed the management’s initial projections.

    Consistent Growth Across Segments

    Miniso’s business in Mainland China marked its fifth successive quarter of revenue growth, registering a 29.6% increase. Concurrently, the company’s overseas revenue saw a rise of 21.9%. The Top Toy segment also maintained its growth trajectory in the pop toy industry, posting a sales growth of 51.4%.

    The company’s profit for the period skyrocketed by 199.7% year-on-year to $180.9 million. This surge was primarily attributable to an unrealised market gain of $126.8 million arising from fair value alterations in an investment related to a limited partnership in the AI industry. Moreover, the adjusted net profit witnessed an 8.1% increase, amounting to $79.8 million.

    Guofu Ye, the founder, chairman, and CEO of Miniso Group, expressed his delight at the company’s remarkable performance in the quarter. He underscored the growing momentum of the company, stating his intent to increase his holdings as a testament to his faith in the company’s future prospects. He went on to add that the current valuation of Miniso Group does not fully encapsulate its intrinsic potential.

    Ye, who presently owns approximately 63.7% stake in the company (excluding treasury shares), had earlier disclosed his plans to increase his stake by at least $6.4 million over the course of the upcoming year.

    Looking Forward

    Heading into the second half of 2026, Ye expressed the company’s commitment to intensify its globalisation and IP strategies, aiming to drive high-quality growth. The company plans to achieve this through continuous product mix optimisation, expansion and upgrade of store networks, and leveraging a multi-dimensional IP matrix, all in line with its long-term objectives.

    As of March 31, Miniso’s store count stood at 8565, indicating a net increase of 797 stores year-on-year. The Miniso brand boasted 8210 stores, including 4593 in Mainland China and 3617 overseas.

    Questions & Answers

    What was the key driver behind Miniso’s impressive sales growth in the first quarter?
    The company’s outstanding sales growth was primarily driven by strong performances across all business segments, with significant contribution from mid-single-digit same-store sales growth.

    What are Miniso’s plans for the second half of 2026?
    Miniso intends to deepen its globalisation and IP strategies, continuously optimize its product mix, expand and upgrade its store network, and leverage a multi-dimensional IP matrix to drive high-quality growth.

    How many stores does Miniso currently operate?
    As of March 31, Miniso operated a total of 8565 stores, with the Miniso brand having 8210 stores, including 4593 in Mainland China and 3617 overseas.

  • Miniso Introduces Global IP Strategy with Revolutionary Art Gallery in Shanghai

    Miniso Introduces Global IP Strategy with Revolutionary Art Gallery in Shanghai

    Miniso, the prominent variety retailer, is intensifying its global Intellectual Property (IP) efforts with the inauguration of the first-ever Miniso Gallery in Shanghai.

    The new gallery, located in the Bund City Hall Plaza, is primarily designed as a specialized exhibition space and a platform for collaboration. It will feature the works of global artists and IP-centric creative projects. This innovative initiative redefines the role of the gallery from being a mere exhibition space to a hub promoting international artistic collaborations.

    The gallery’s inaugural exhibition showcased the work of Indonesian contemporary artist Ryo Laksamana, also known by the pseudonym Ryol. Ryol has the distinction of being Miniso’s first global exclusive artist.

    The strategic location of the gallery in Shanghai furthers the establishment’s retail experience ecosystem. The gallery is within a short stroll from Miniso Land, the company’s flagship concept. This positioning further amplifies the breadth and depth of Miniso’s commitment to delivering a wholesome and enriching customer experience.

    Miniso’s founder and CEO, Ye Guofu, emphasized the gallery’s role as more than just an exhibition space. Guofu highlighted the gallery’s mission of providing burgeoning artists with a platform to reach global audiences. He stated, “Drawing from our knowledge and experience in introducing global IP to consumers, our goal is to form connections between creators worldwide. We aim to enable more original and engaging works to be seen, appreciated, and profitably marketed.”

    Looking forward, Miniso intends to extend the reach of its gallery to more significant art centers worldwide, including Shanghai, Hong Kong, Beijing, Tokyo, Paris, and New York.

    Currently, Miniso operates over 8000 stores in 100 countries and regions. The retailer’s presence is notable in major retail hubs, underscoring its global reach and influence.

    Questions & Answers

    What is the purpose of the newly launched Miniso Gallery?
    The Miniso Gallery is designed as a dedicated exhibition space and a platform for collaboration, aiming to feature the works of global artists and IP-centric creative projects.

    Who is the first artist to be featured in the Miniso Gallery?
    The inaugural exhibition of Miniso Gallery showcased the work of Indonesian contemporary artist Ryo Laksamana, also known as Ryol, who is Miniso’s first global exclusive artist.

    What are Miniso’s expansion plans for the Miniso Gallery?
    Miniso plans to extend the reach of its gallery to more significant art centers worldwide, such as Shanghai, Hong Kong, Beijing, Tokyo, Paris, and New York.

  • Miniso Boosts Southeast Asian Presence With Landmark Flagship Stores in Singapore and Vietnam

    Miniso Boosts Southeast Asian Presence With Landmark Flagship Stores in Singapore and Vietnam

    Miniso, a major retailer in Asia, is intensifying its expansion efforts in Southeast Asia as it introduces its “Miniso Friends” concept in Singapore and Vietnam. This development forms part of a more extensive strategic shift towards experiential and intellectual property (IP)-centered retail.

    Experiential Retail: A Strategic Shift

    The Miniso Friends stores, according to the company, are larger and situated in prominent commercial districts. They are intended to act as city-level landmarks differing from conventional lifestyle outlets. This move signifies the brand’s effort to replace the traditional retail environment with an experiential, IP-focused one.

    Miniso in Vietnam

    In Vietnam, the new Miniso Friends store is located in the Van Hanh Mall in Ho Chi Minh City. This opening aligns with Miniso’s 10th anniversary in the Vietnamese market. The store dedicates 70% of its stock to IP-related merchandise. The product selection includes items from the YoYo Fly with the Wind Series, the Sanrio SEA-exclusive Leopard collections, and the Chiikawa Sakura Season. In addition, the store also introduced Star Wars and Luo Xiaohei collaboration merchandises to the market.

    Miniso in Singapore

    In Singapore, Miniso has acquired a 450 square meter space in VivoCity, the nation’s biggest shopping mall. The store stocks over 3,200 stock keeping units (SKUs). Emphasizing local products, it offers Singapore-exclusive Disney Mickey items featuring the iconic Merlion design.

    These recent expansions come after a period of rapid regional growth earlier in the fiscal year 2026, highlighted by the introduction of the Miniso Friends model in Malaysia.

    Miniso’s Broader Growth

    By the end of 2025, Miniso had already established 26 Miniso Land locations in China, representing another aspect of its transition to IP-centric retailing.

    Questions & Answers

    What is the Miniso Friends concept?
    Miniso Friends is a part of Miniso’s strategic pivot towards an experiential and IP-centric retail concept. These stores are larger and located in prominent commercial areas, functioning as city landmarks.

    What kind of products does the new Miniso store in Vietnam offer?
    The new Miniso store in Vietnam offers a variety of IP-related products. This includes items from the YoYo Fly with the Wind Series, Sanrio SEA-exclusive Leopard collections, and the Chiikawa Sakura Season. It also marks the market debut of Star Wars and Luo Xiaohei collaboration lines.

    How does Miniso cater to the local market in Singapore?
    In Singapore, Miniso emphasizes localized products. It offers Singapore-exclusive Disney Mickey items featuring the iconic Merlion design.

  • Miniso Founder Guofu Ye Doubles Down: Plans to Boost Stake by $6.4M Amid Company’s Rapid Growth

    Miniso Founder Guofu Ye Doubles Down: Plans to Boost Stake by $6.4M Amid Company’s Rapid Growth

    Guofu Ye, the founder of retailing company Miniso Group Holding, is planning to augment his ownership in the business by a minimum of HK$50 million (US$6.4 million). Over the course of the next year, Ye intends to elevate his shareholding by purchasing more company shares. This includes American Depositary Shares (ADSs) and ordinary shares that are publicly listed on the Hong Kong Stock Exchange.

    The method of transactions will vary, being made either on the open market or via private transactions. These transactions will be conducted directly or through entities that Ye controls, with all purchases funded by his personal finances.

    Ye is presently a majority stakeholder in Miniso, holding approximately 63.7% of the company’s shares, not including treasury shares.

    Reflecting on Miniso’s trajectory and performance in recent years, Ye stated that these elements have confirmed the company’s strategic direction and the team’s exceptional execution capabilities. He expressed his firm belief in Miniso’s ongoing growth and demonstrated his commitment through this proactive investment decision.

    However, with the company yet to release its financial results for the first quarter ending on March 31, Ye is bound by trading blackout restrictions and director securities transaction restrictions. He will initiate his plan to increase his shareholding following the end of this blackout period, which will occur post the disclosure of the company’s first-quarter results. Ye reassured that he would not have access to any significant non-public information during this period.

    The specifics regarding the timing, cost, and volume of each purchase will be ascertained based on the prevailing market conditions at the time.

    In the previous year, Miniso reported a substantial 26.2% surge in revenue, and the total number of stores climbed to 8,485.

    Questions & Answers

    What is the intended increase in Guofu Ye’s stake in Miniso Group Holding?
    Guofu Ye plans to increase his stake by at least HK$50 million (US$6.4 million).

    How will Ye execute the purchases for this increased stake?
    Purchases will be made either on the open market or via private transactions, directly or through entities controlled by Ye.

    What are Miniso’s recent performance indicators?
    In the previous year, Miniso reported a 26.2% increase in revenue and the number of stores rose to 8,485.

  • Miniso’s Shanghai Pop-Up Brings Blackpink’s Jennie Ruby Experience to Life: Exclusive Merchandise and More

    Miniso’s Shanghai Pop-Up Brings Blackpink’s Jennie Ruby Experience to Life: Exclusive Merchandise and More

    Miniso, the Japanese-inspired variety store, recently launched its premier Jennie Ruby pop-up store in Shanghai, offering fans a unique retail experience that’s linked with Blackpink member Jennie’s solo album Ruby.

    Location and Concept

    This pop-up store is located in the bustling central atrium of Grand Gateway Plaza and will continue to operate until April 19th. The store’s aesthetic, featuring a bold red and black design, is a direct reflection of the album’s visual theme.

    Beyond its vibrant design, the pop-up store opens its doors to a myriad of fashion-inspired displays, collectible items, stationery, and lifestyle products. It offers more than 70 stock-keeping units (SKUs), including exclusive loungewear that has been specifically designed for the pop-up.

    Expansion to Beijing and Guangzhou

    After the successful launch in Shanghai, Miniso further broadened its horizons by extending the pop-up concept to Beijing and Guangzhou. These additional locations will operate until April 21st, at the Miniso Land Chaoyang Avenue Park store in Beijing, and the Beijing Road flagship store in Guangzhou.

    Miniso’s Strategy

    This collaboration is an integral part of Miniso’s strategy to establish partnerships with celebrity IPs. This strategy has been proven successful in past initiatives such as the Enhypen collection, which was targeted at engaging younger consumers and creating unique and experiential retail opportunities.

    Questions & Answers

    What is the concept of the Jennie Ruby pop-up store?
    The Jennie Ruby pop-up store offers fans a retail experience that is linked to Blackpink member Jennie’s solo album Ruby. It features a red and black design reflecting the album’s visual theme and offers more than 70 SKUs, including exclusive loungewear.

    After its Shanghai launch, where has Miniso expanded the pop-up concept?
    After launching in Shanghai, the pop-up concept was expanded to Beijing and Guangzhou.

    What is the purpose of Miniso’s collaborations with celebrity IPs?
    Miniso collaborates with celebrity IPs as part of its strategy to engage younger consumers and create unique, experiential retail opportunities.

  • Miniso Unveils First-of-its-Kind ‘Miniso Friends’ Store in Malaysia: A New Era of IP-led Retail Experience

    Miniso Unveils First-of-its-Kind ‘Miniso Friends’ Store in Malaysia: A New Era of IP-led Retail Experience

    Miniso, a leading retailer, has unveiled its inaugural ‘Miniso Friends’ concept store in Malaysia. This move aligns with the company’s initiative to expand its intellectual property-centered retail and experiential schemes throughout Southeast Asia.

    Store Location and Details

    The brand-new store is situated at LaLaport BBCC, with a sprawling area of about 14,000 square feet, making it one of Miniso’s most spacious outlets in the market. The concept primarily revolves around intellectual property (IP). Approximately 62% of the store’s 6500 products are affiliated with licensed and proprietary characters.

    The Product Strategy

    The product range is key to Miniso’s strategy, aiming to attract a larger audience and stimulate sales through character narratives and brand collaborations. The store showcases renowned franchises such as Stitch, along with Miniso’s own IP, YoYo.

    Enhancing Customer Experience

    The store’s design is conceived to amplify customer engagement. To augment the shopping experience, the store incorporates grand installations and interactive photo zones. This concept is particularly aimed at younger shoppers, especially Generation Z, who have a fondness for immersive and shareable retail spaces.

    Expansion Plans

    The rollout of this store comes close on the heels of Miniso’s debut of its first ‘Miniso Land’ concept in Malaysia earlier in the month.

    Questions & Answers

    What is unique about Miniso’s new concept store in Malaysia?
    The ‘Miniso Friends’ concept store is unique as it is focused on intellectual property with around 62% of its products linked to licensed and proprietary characters.

    How does Miniso plan to enhance customer engagement at the new store?
    Miniso aims to boost customer engagement by introducing large installations and interactive photo zones at the new store, thereby improving the overall shopping experience.

    Who is the target demographic for the Miniso Friends concept store?
    The Miniso Friends concept store specifically targets younger shoppers, particularly from Generation Z, who are known to appreciate immersive and shareable retail spaces.

  • Miniso Launches First Immersive ‘Miniso Friends’ Concept Store in Malaysia, Shaking Up Retail Experience

    Miniso Launches First Immersive ‘Miniso Friends’ Concept Store in Malaysia, Shaking Up Retail Experience

    Miniso, a prominent retail brand, has launched its inaugural Miniso Friends concept store in Malaysia. This move aligns with the company’s pursuit to enlarge its unique intellectual property (IP) driven retail model and immersive shopping experiences across the Southeast Asia region.

    Store Location and Size

    The new Miniso Friends store is situated in LaLaport BBCC, a popular shopping destination. The store spans approximately 14,000 square feet, making it one of Miniso’s most substantial outlets in the Malaysian market.

    Intellectual Property Focus

    Miniso’s concept store strongly revolves around intellectual property (IP). About 62 per cent of its 6,500 products are associated with licensed characters and in-house creations. This strategic product combination is part of Miniso’s plan to captivate more customers and escalate sales by leveraging character storytelling and brand partnerships.

    Among the notable franchises featured in the store is Stitch, along with Miniso’s own intellectual property, YoYo.

    Customer Engagement

    In an effort to bolster customer engagement, the store’s design includes large installations and interactive photo zones to enhance the overall shopping experience. This concept specifically aims to appeal to younger consumers, particularly those from Generation Z, who tend to favour immersive and socially shareable retail spaces.

    This grand opening comes on the heels of Miniso’s first introduction of its Miniso Land concept in Malaysia earlier in the month.

    Questions & Answers

    What is the focus of the new Miniso Friends concept store in Malaysia?
    The new Miniso Friends concept store in Malaysia emphasizes on intellectual property, with about 62% of its products linked to licensed and in-house characters.

    What elements does the store incorporate to enhance customer engagement?
    The store includes large installations and interactive photo zones to augment the shopping experience, specifically targeting younger consumers who prefer immersive and socially shareable retail spaces.

    How does this opening fit into Miniso’s broader strategy?
    The opening of the Miniso Friends concept store aligns with the company’s strategy to expand its unique intellectual property-driven retail model and immersive shopping experiences across Southeast Asia.