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Tag: Miniso

  • Miniso Unveils Malaysia’s First Miniso Land: A Mega Retail Experience at Sunway Pyramid

    Miniso Unveils Malaysia’s First Miniso Land: A Mega Retail Experience at Sunway Pyramid

    Miniso, the global retail brand, has inaugurated its first ‘Miniso Land’ in Malaysia, situated at the Sunway Pyramid mall. This new establishment has become the largest in Southeast Asia operating under the brand name.

    The Land of Miniso

    Located on the first floor of the mall, the expansive store covers around 1700 square meters. It brings forward a larger format retail concept, primarily focusing on Intellectual Property (IP) collaborations and engaging retail design. The store is home to over 8000 products, with more than 70% of the items crafted with licensed or proprietary IP characters.

    Thematic Retail and Interactive Zones

    The store features 15 distinct sections, each with a unique theme for retail and interactive purposes. These zones merge product displays with character installations, offering photo opportunities for visitors. The store houses a range of product categories such as mystery toys, stuffed toys, house accessories, drinkware, and a vast collection of beauty and skincare items.

    Spotlight on IP Collaborations

    The store showcases collaborations with licensed brands such as Sanrio and Monchhichi, while also highlighting Miniso’s in-house IP portfolio, including the YoYo series. The store’s visual appeal is further enhanced with ten large-scale Yo-Yo sculptures, emphasizing the brand’s focus on visual merchandising and social media engagement.

    Expansion Strategy

    The ‘Miniso Land’ concept is a significant part of the company’s expansion strategy. The brand aims to create themed environments and character-driven merchandising, with IP-related products constituting the majority of their inventory.

    This concept was first launched in Shanghai and has since grown to multiple locations across China and international markets such as Thailand, Spain, Indonesia, and Australia.

    Questions & Answers

    What is the size of the new Miniso Land in Malaysia?
    The new Miniso Land in Malaysia covers around 1700 square meters.

    What is unique about the Miniso Land concept?
    Miniso Land focuses on creating themed environments and character-driven merchandising, with a majority of the products being IP-related.

    Where was the first Miniso Land introduced?
    The first Miniso Land was introduced in Shanghai.

  • Miniso Unleashes IP-Led Expansion with New ‘Miniso Land’ Stores Across the Globe

    Miniso Unleashes IP-Led Expansion with New ‘Miniso Land’ Stores Across the Globe

    Chinese lifestyle retailer Miniso is amplifying its commitment to intellectual property (IP), identifying IP creation and immersive retail experiences as essential aspects of its future worldwide growth.

    During its Global Partner Conference, Miniso announced plans to ramp up investments in both licensed and self-owned IP. This announcement marks a significant departure from the company’s original focus on affordable lifestyle products, as it now moves towards an IP-centric business model.

    Since 2020, Miniso has established partnerships with over 180 external IP owners, encompassing a broad range of international entertainment and pop culture identities.

    Miniso’s founder and CEO, Ye Guofu, stated that intellectual property embodies emotion, culture, and significance. He asserted that the next phase of competition would hinge on who has a more profound understanding of culture and IP.

    Guofu also expressed that Miniso aspires to craft globally-acclaimed, original IP and introduce hundreds of IPs to international markets in the coming decade.

    This strategic direction is strongly supported by Miniso Land. This large-scale store concept is built around engaging IP experiences unlike the typical Miniso stores. Miniso Land locations showcase theme-oriented environments and character-based merchandise, with the majority of the product range being IP-related.

    Miniso recently inaugurated a new Miniso Land flagship store in Guangzhou’s Grandview Mall. This is the city’s second such store, where approximately 90% of the merchandise is IP-related. This unique store format has also been introduced in other locations such as Shanghai, Beijing, and certain international markets like Thailand.

    As a component of its global expansion strategy, Miniso has plans to expedite the worldwide introduction of the Miniso Land concept this year.

    Questions & Answers

    What is Miniso’s new focus in its business approach?
    Miniso is moving away from its traditional focus on affordable lifestyle products towards an IP-centric business model, with a significant investment in both licensed and proprietary IP.

    What is the role of Miniso Land in the company’s new strategy?
    Miniso Land supports the company’s new strategy as a large-scale store concept built around engaging IP experiences. Unlike standard Miniso stores, these locations showcase themed environments and character-based merchandise.

    What are Miniso’s plans for the Miniso Land concept this year?
    As a part of its global expansion strategy, Miniso plans to expedite the worldwide rollout of the Miniso Land concept this year.

  • New Zealand Retail Giants Acecco, Miniso and Yoyoso Plunge into Liquidation, Racking Up Over $6 Million Debt

    New Zealand Retail Giants Acecco, Miniso and Yoyoso Plunge into Liquidation, Racking Up Over $6 Million Debt

    A trio of Asian supermarkets and retail stores operating in New Zealand – Acecco, Miniso, and Yoyoso – have recently entered into liquidation. The operating company, ANCZ Limited, owes over $6 million (US$3.5 million).

    Details of the Liquidation

    On December 17, ANCZ Limited, previously known as Yoyoso NZ Limited, found itself in receivership and liquidation, according to an announcement in the New Zealand Gazette. Additionally, 23 companies related to ANCZ Limited were placed into liquidation by the main company’s receivers on December 22.

    The conglomerate of companies is headed by Auckland-based director Lin Liu, and includes entities managing the Acecco, Miniso, and Yoyoso outlets, primarily in Auckland.

    About the Companies

    Yoyoso deals in Korean-style fast fashion and home and lifestyle products. Acecco is known for Asian groceries and culinary items, while Miniso specializes in lifestyle products.

    Several official insolvency practitioners from McDonald Vague have been appointed as liquidators of the companies.

    Debt Breakdown

    According to a report from McDonald Vague, the companies’ total debt comprises $2.9 million owed to China Construction Bank, at least $2.1 million to unsecured creditors, and $940,000 to the Inland Revenue Department.

    It is estimated that the company also owes $217,000 to former employees in the form of wages, holiday pay, and redundancy pay. The report goes on to predict that unsecured creditors may receive nil returns on their investments.

    Store Status

    Of the retail establishments managed by ANCZ and its subsidiaries, only eight were still operational at the time of liquidation.

    Due to insufficient trading revenue, the liquidators have terminated the Accecco supermarket in Northcote, but the Mt Albert location continues to trade. The Yoyoso and Miniso stores remain open with the aim of depleting their stock levels.

    Most locations are expected to shut down by the end of this month.

    Questions & Answers

    What is the total debt of ANCZ Limited?
    ANCZ Limited owes more than $6 million (US$3.5 million) in total.

    What are the individual debts of the company?
    The debts break down to $2.9 million owed to China Construction Bank, at least $2.1 million to unsecured creditors, $940,000 to the Inland Revenue Department, and $217,000 to former employees.

    What will happen to the stores under ANCZ Limited?
    Due to the liquidation process, it is expected that most of the store locations will be closed by the end of the month.

  • Miniso Triumphantly Surpasses Expectations with Robust Sales and Over 8000 Stores Worldwide

    Miniso Triumphantly Surpasses Expectations with Robust Sales and Over 8000 Stores Worldwide

    The third fiscal quarter has proven to be a successful one for Miniso, as their sales growth exceeded initial projections. The company’s expansion strategies have also reached a pivotal point.

    For the third fiscal quarter, which concluded on September 30, the variety retailer saw its revenue skyrocket by 28.2% to RMB5.8 billion (US$814.3 million). This revenue increase sits at the top end of their projected range of 25-28%.

    The Miniso brand itself experienced a rise in revenue of 22.9%, reaching RMB5.2 billion. This includes a substantial 19.3% increase in Mainland China along with a 27.7% surge in international markets. Additionally, Top Toy, another brand of the company, has seen its revenue surge by 111.4% to RMB574.5 million.

    Every operating segment of the company exhibited positive momentum in the same-store GMV throughout the quarter. This has resulted in group-level statistics rising to a mid-single digit level.

    Store Count Increases

    At the group level, the total number of stores reached 8138 by September 30. This marks an annual rise of 718 net new stores.

    The current Miniso store count is 7831, including 4407 in Mainland China and 3424 overseas. Meanwhile, Top Toy has a total of 307 stores.

    “We are thrilled to have reached two significant milestones for Miniso Group this quarter. For the first time, our quarterly revenue surpassed RMB5 billion. Additionally, our global store count now exceeds 8000,” stated CEO Guofu Ye.

    However, despite these significant achievements, the company’s net profit declined by 31% to RMB443.2 million. Nonetheless, the adjusted net profit demonstrated a rise of 11.7% to RMB766.8 million.

    Questions & Answers

    What was Miniso’s growth in the third quarter?
    Miniso’s revenue soared by 28.2% to RMB5.8 billion (US$814.3 million) in the third quarter.

    How many new stores did Miniso open in the last year?
    Miniso opened 718 new stores in the past year, bringing their total to over 8000.

    Despite the growth, did Miniso’s profits decline in the third quarter?
    Yes, Miniso’s net profit declined by 31% to RMB443.2 million. However, the adjusted net profit was up by 11.7% to RMB766.8 million.

  • Miniso Debuts Its First ‘miniso Land’ In Thailand, Aiming To Transform Traditional Retail

    Miniso Debuts Its First ‘miniso Land’ In Thailand, Aiming To Transform Traditional Retail

    Miniso, a Chinese lifestyle brand, has made a significant stride in its global expansion strategy with the opening of its first Miniso Land store in Thailand. The new retail spot is situated in the bustling Siam Square shopping district of Bangkok, covering an impressive area of over 1000 square meters spread across three levels.

    Store Features

    This expansive store showcases more than 80 Intellectual Property (IP) characters, such as Harry Potter, Stitch, and popular characters from Sanrio. Also featured is Miniso’s proprietary IP line, DunDun Chicken, making its introduction to the Thai market through this store.

    In a statement, Miniso disclosed that products based on IP characters make up approximately 80% of the store’s entire product collection. This emphasizes Miniso’s retail strategy of enhancing the customers’ in-store experience by accentuating character-themed products.

    A Model for Success

    Jun Wang, CEO of Miniso Thailand, commented that this innovative retail model has proven successful in every location it has been implemented, by offering a more interactive shopping experience. Wang noted that the new store significantly contributes to their commitment towards the region and mirrors their ambition to transform traditional retail through inventive experiences and creative design.

    The Miniso Land concept originated in Shanghai in the previous year and has now grown to include 15 locations throughout China. The company has expressed its intention to continue the expansion of these experiential stores in Thailand’s primary commercial zones, especially those popular with younger demographics.

    Earlier this year, Miniso further demonstrated its growing influence in Thailand by unveiling its first flagship store near Asiatique Sky, which is home to Bangkok’s largest Ferris wheel.

    Questions & Answers

    What is unique about the new Miniso Land store in Thailand?
    The store is unique for its large array of IP character-based products, including their own IP line, DunDun Chicken, which is making its debut in the Thai market.

    What is the company’s strategy with these experiential stores?
    Miniso aims to redefine traditional retail by offering innovative and interactive shopping experiences, with a special focus on character-driven retail experiences.

    What does the opening of this store indicate about Miniso’s presence in Thailand?
    The opening of the first Miniso Land in Thailand, following the unveiling of its first flagship store, shows that Miniso is solidifying its presence and marking significant growth in the country.

  • Miniso Announces Exciting Spin-Off of Top Toy to Launch on Hong Kong Stock Exchange!

    Miniso Announces Exciting Spin-Off of Top Toy to Launch on Hong Kong Stock Exchange!

    People walk past a store of Chinese retailer MINISO Group in Beijing, China Sept. 13, 2021. Photo by Reuters

    Miniso announced on Friday its plans to spin off its brand Top Toy and launch its initial public offering (IPO) in Hong Kong, riding a wave of enthusiasm for Chinese toymakers while underscoring the city’s resurgence as a global fundraising destination.

    UBS, JP Morgan, and CLSA are set to serve as overall coordinators for the IPO, as Miniso, based in Guangzhou, takes this significant step. The Top Toy brand, which will remain under Miniso’s umbrella after the spin-off, specializes in collectible toys inspired by pop culture. The decision to pursue a spin-off was initially hinted at by Miniso in June, reflecting growing confidence in Top Toy’s potential as an independent entity.

    Since its humble beginnings in late 2020 with just nine stores across five Chinese cities, Top Toy has dramatically increased its footprint, boasting 293 locations by June, including recent ventures into international markets as of late December 2024. Indeed, if the numbers are anything to go by, Top Toy is on a trajectory that may well surprise even the most seasoned retailers.

    This IPO follows the impressive rise of Chinese toymaker Pop Mart International Group, whose adorable Labubu dolls have captured hearts around the globe. It also underlines Hong Kong’s position as a premier fundraising hub for Chinese firms, particularly as U.S. lawmakers contemplate delisting Chinese companies from their stock exchanges.

    So far this year, Hong Kong has solidified its standing as the leading global stock exchange by the volume of IPOs and second listings combined, surpassing its main competitor, the New York Stock Exchange, according to data from LSEG. Moreover, reports suggest that other Chinese firms, such as autonomous driving developer Momenta, are also considering shifting their IPOs to Hong Kong from New York, as they navigate these turbulent waters.

    Miniso has highlighted that by spinning off Top Toy, it aims to enhance operational and financial transparency. A standalone structure is poised to make the brand more attractive to investors seeking clarity and potential growth.

    Questions & Answers

    What is Miniso’s recent strategic move regarding Top Toy?
    Miniso plans to spin off its Top Toy brand and list it through an IPO in Hong Kong, reflecting a growing confidence in the brand’s potential as an independent operation.

    How has Top Toy’s expansion evolved since its launch?
    Since its inception in late 2020 with only nine stores, Top Toy has expanded rapidly to 293 locations as of June, including an international market push that began in late 2024.

    Why is Hong Kong considered a favorable location for IPOs at this time?
    Hong Kong has emerged as a top global fundraising hub for Chinese companies due to a wave of IPO activity and the increasing uncertainty surrounding U.S. market listings for Chinese firms.

  • Miniso’s sales soar 23 per cent in second quarter, but profit shrinks

    Miniso’s sales soar 23 per cent in second quarter, but profit shrinks

    The retail conglomerate, Miniso, posted a decrease in profits despite its sales increasing by a double-digit percentage in the second quarter.

    Revenue Growth

    Miniso’s revenue for the quarter ending June 30th saw a massive increase of 23.1%, amounting to approximately USD 693.2 million. The retailer has various brands under its umbrella, including Miniso and Top Toy. Miniso’s revenue witnessed a rise of 19.5%, amounting to USD 637 million. This growth included a 13.6% increase in Mainland China and a 28.6% growth in international markets. Top Toy’s revenue surged by 87% to USD 56.1 million.

    Same-Store Gross Merchandise Value

    The same-store gross merchandise value (GMV) of Miniso remained steady, backed by a small growth in mainland China and a slight decline in international markets. However, Top Toy’s same-store GMV registered minor growth.

    Strategic Financing

    Miniso highlighted that Top Toy had finalized strategic financing by Temasek recently, resulting in a post-valuation of approximately USD 1.28 billion.

    Operating Income and Profit

    Although the operating income rose by 11.3% to USD 116.7 million, the profits fell from USD 82.4 million in the same period last year to USD 68.3 million.

    For the first half of the year, revenue grew by 21% to USD 1.3 billion. This rise included an 18% increase in Miniso sales and a 73% rise in Top Toy sales. However, the profit for the same period dropped from USD 163 million to USD 126.5 million.

    Store Expansion

    As of June 30th, the total number of stores at the group level was 7,905, representing a year-on-year increase of 842 new stores. Miniso had 7,612 stores, which included 4,305 in Mainland China and 3,307 in international locations, while Top Toy had 293 outlets.

    The company anticipates that its revenue growth will speed up for the rest of the year.

    Questions & Answers

    How much did Miniso’s revenue increase in the second quarter?

    Miniso’s revenue for the second quarter increased by 23.1%, amounting to approximately USD 693.2 million.

    How did Miniso’s operating income and profit perform in the second quarter?

    The operating income rose by 11.3% to USD 116.7 million, but the profit fell from USD 82.4 million in the same period last year to USD 68.3 million.

    What is the total number of Miniso stores as of June 30th?

    As of June 30th, Miniso had a total of 7,612 stores, which included 4,305 in Mainland China and 3,307 in international locations.

  • Miniso Unveils Largest Melbourne Store, Showcasing Exclusive Collections And Broad Product Range

    Miniso Unveils Largest Melbourne Store, Showcasing Exclusive Collections And Broad Product Range

    Chinese consumer goods retailer, Miniso, recently revealed its latest store in Melbourne, situated within the bustling Highpoint shopping complex, marking the brand’s largest outlet in the city.

    Prime Location & Product Variety

    Occupying a prime location on the second level of the shopping center, in close proximity to the food court, Miniso’s latest store is set to draw high volumes of potential customers. The store offers an expansive range of products, including stuffed toys, stationery, beauty products, lifestyle necessities, and electronic accessories.

    Signature Collections & Exclusive Series

    The Melbourne flagship store showcases Miniso’s signature vinyl plush series, which features well-loved Disney characters, such as Winnie the Pooh and Mickey Mouse. Shoppers will also be able to find the exclusive Ufufy Fruit Collection, which is only available at the Highpoint shopping center outlet.

    Grand Opening

    The grand opening of the flagship store was a lively event, attracting many spectators. The festivities included a guest appearance by renowned Australian personality, Tahan Lew-Fatt, as well as live performances by local Kpop and Lion dance groups. The event was hosted by MC Ben McMahon and included a range of promotional activities.

    The Melbourne store marks the tenth Miniso outlet to launch in Australia since March, and the company has plans to unveil more stores throughout the remainder of the year.

    Questions & Answers

    What products does the new Miniso flagship store offer?
    The store offers a wide range of products, including plush toys, stationery, beauty products, lifestyle essentials, and electronic accessories.

    What unique features does the Melbourne flagship store have?
    The Melbourne flagship store houses Miniso’s signature vinyl plush series, with beloved Disney characters. It also offers the exclusive Ufufy Fruit Collection, only available at this location.

    How many Miniso stores are there currently in Australia?
    There are currently ten Miniso stores in Australia, with plans to open more throughout the year.

  • Miniso Unveils Innovative Miniso Space Concept, Making Its Debut in China!

    Miniso Unveils Innovative Miniso Space Concept, Making Its Debut in China!

    Global lifestyle brand Miniso has unveiled its inaugural Miniso Space at Deji Plaza in Nanjing, a significant step in its retail evolution that promises an immersive, IP-driven shopping experience. Nestled within one of China’s most prestigious luxury malls, this innovative store format emphasizes a fresh approach to consumer engagement.

    A Creative Fusion of Retail and Entertainment

    Maximizing its footprint, nearly the entire space is dedicated to vibrant collaborations with beloved global intellectual properties such as Disney, Harry Potter, Chiikawa, and Sanrio, among others. Notably, the store also showcases the exclusive debut of the WAKUKU limited-edition collection—definitely the kind of surprise that can make even a seasoned shopper do a double-take.

    With around 30 unique IPs on display, the Miniso Space stands out as one of the brand’s most content-rich offerings to date. Designed to transcend conventional shopping, this venue merges retail with exhibitions and interactive zones, crafting an immersive environment that artfully intertwines entertainment with consumerism.

    Aiming for the Upscale Consumer

    The Miniso Space isn’t merely a store; it’s an experience tailored for luxury mall visitors who crave a premium, trend-focused adventure. This aligns seamlessly with Miniso’s “Joy Philosophy,” aiming to enhance the shopping experience while making it distinctly enjoyable.

    This launch follows the brand’s recent successes with flagship stores in Madrid and Jakarta earlier in 2024, both of which spotlighted IP collaborations and expansive store layouts that cater to evolving consumer tastes. As Miniso continues to push the envelope, it raises the bar for retail innovation in Asia and beyond.

    Questions & Answers

    What makes Miniso Space different from regular stores?
    Miniso Space integrates retail, exhibitions, and interactive zones, creating a unique, immersive shopping experience focused on popular global IP collaborations.

    Which IP collaborations are featured in the Miniso Space?
    The store showcases around 30 collaborations with brands such as Disney, Harry Potter, Chiikawa, and Sanrio, along with an exclusive WAKUKU limited-edition collection.

    How does Miniso’s “Joy Philosophy” shape the shopping experience?
    Miniso’s “Joy Philosophy” emphasizes creating a fun, premium shopping experience that enhances customer satisfaction and engagement, especially suited for luxury mall visitors.

  • MINISO Chairman Sheds Light on 2023 Collar Transaction: Key Insights Unveiled!

    MINISO Chairman Sheds Light on 2023 Collar Transaction: Key Insights Unveiled!

    As the retail landscape in Asia continues to evolve, consumer preferences are shifting dramatically, blending traditional shopping habits with the rapid adoption of digital technologies. A recent report from China’s National Bureau of Statistics highlights these changes, illustrating a landscape where online shopping has cemented itself as a cornerstone of modern retail.

    Online Shopping Gains Ground

    In 2022, e-commerce sales in China surpassed a staggering 13.7 trillion yuan, a growth surge of over 10% compared to the previous year. This remarkable statistic showcases not only the resilience of online retail during the pandemic but also hints at a deeper integration into the daily lives of consumers. From fashion to electronics, virtual shopping has transitioned from a convenience to a necessity for many. It’s as if consumers realized that their couch could double as a front-row seat to the best sales in town!

    Transformation of the Physical Retail Experience

    Physical retail isn’t expected to fade away, but it is undergoing a significant transformation. Brands are increasingly prioritizing experiential retail, emphasizing personalized and immersive shopping experiences. Retailers are incorporating technology into brick-and-mortar stores, blending engaging displays with interactive elements. For example, augmented reality (AR) apps allow customers to visualize products in their own homes before making a purchase, striking a perfect balance between the tangible and virtual worlds.

    The Rise of Sustainability

    Another trend reshaping the retail environment is the growing emphasis on sustainability. Consumers are becoming more environmentally conscious, often favoring brands that prioritize eco-friendly practices. From packaging to sourcing, businesses are responding by adopting greener methods and materials. With fashion retailers like Uniqlo and Zara leading the way in sustainable collections, it is evident that a “buy less, choose better” mentality is taking hold in the marketplace.

    Challenges Ahead for Retailers

    While the outlook may seem promising, retailers face significant hurdles. Supply chain disruptions and inflationary pressures are compelling companies to reassess their pricing strategies and inventory management. As the cost of materials rises, brands must navigate these challenges while keeping consumer trust intact. The balance between maintaining profitability and offering competitive prices will be crucial in the forthcoming months.

    In a world where retail dynamics are constantly shifting, those who adapt wisely to these changes will undoubtedly emerge stronger. As Asia’s retail scene continues to innovate, it’s a canvas splashed with opportunities as vivid as the neon lights of a bustling marketplace.

    Questions & Answers

    How has online shopping impacted traditional retail in Asia?
    Online shopping has fueled significant growth in e-commerce sales, becoming a fundamental part of consumers’ shopping habits while pushing traditional retailers to adapt through experiential approaches.

    What role does sustainability play in today’s retail landscape?
    Sustainability is becoming increasingly crucial for retailers, as consumers prefer brands that demonstrate eco-friendly practices and a commitment to reducing environmental impact.

    What challenges do retailers face in the current market?
    Retailers are grappling with supply chain disruptions and rising costs, which necessitate smarter pricing and inventory strategies to maintain competitiveness and consumer trust.

  • Miniso opens first Thai flagship store in Bangkok

    Miniso opens first Thai flagship store in Bangkok

    Lifestyle brand Miniso is about to open its first theme park-style flagship store in Bangkok, Thailand.

    Located at Asiatique The Riverfront, the two-story, 600sqm space will feature more than 20 unique IP collections across various products, including plushies, toys, cosmetics, and stationery.

    The store will also introduce its Harry Potter collection to the country, showcased in a Hogwarts-inspired fireplace area. Additionally, themed zones and installations will feature characters such as Lotso Bear from Toy Story, Stitch, Winnie the Pooh, and a Minions zone.

    “By reimagining the shopping experience with IP collaboration at its core, we hope to capture the imaginations of shoppers around the world,” said the company.

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  • Miniso to raise $550M through debt instrument

    Miniso to raise $550M through debt instrument

    Chinese lifestyle goods retailer Miniso Group Holding plans to raise US$550 million through a debt instrument to fund its oversea expansion.

    The seller of anything from household appliances to electronics and cosmetics will issue equity-linked securities which is set to mature in early 2032, according to a filing to the Hong Kong Stock Exchange.

    Securities holders may exchange the shares for cash after a six-year period which is set to begin Jan. 14

    Miniso plans to use 50% of the sale for overseas store network expansion and the remaining half for share buybacks.

    The company believes that these initiatives will further enhance its long-term value for shareholders by supporting growth and expansion.

    The securities carry an exchange rate of 0.5% per year, payable every six months.

    They are offered at $8.28 per share, which is 26% higher than Miniso’ stock closing price on Monday.

    This means that investors expect Miniso shares to surpass $8.28 in the next six years.

    Miniso expanded its global footprint by adding 773 new stores in the first nine months of last year, bringing its total to 7,186. Around 59% of stores are located in China.

    The company’s revenue for the first nine months of 2024 surged by nearly 23% to CNY12.3 billion ($1.75 billion), primarily driven by store expansion and increased consumer spending in overseas markets.

    During the same period, gross profit climbed 34% to CNY5.4 billion.

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  • Miniso to acquire 29.4 percent of Yonghui Superstores

    Miniso to acquire 29.4 percent of Yonghui Superstores

    Miniso Group Holding will acquire 29.4 percent of Yonghui Superstores from various shareholders for RMB6.3 billion (US$893.3 million).

    Miniso, through its PRC subsidiary Guangdong Juncai International Trading, entered into share purchase agreements with DFI Retail Group subsidiary The Dairy Farm Company and JD.com subsidiaries Beijing Jingdong Century Trade and Suqian Hanbang Investment Management.

    The transaction will result in Miniso becoming the largest single shareholder of the supermarket chain.

    Under the agreements, Guangdong Juncai will pay each seller RMB2.35 per share, representing a 3.1 percent premium to the closing price of Yonghui’s shares on the Shanghai Stock Exchange on September 20.

    Shares of Miniso Group Holding plunged as much as 39.2 percent to HK$20 ($2.57) on Tuesday after the deal was announced.

    The lifestyle products retailer’s shares dived to the lowest since December 2022, on track for the biggest one-day percentage drop since its debut in July 2022, and was the top percentage loser on the Hong Kong bourse. Reuters reported that compared to a 2.1 per cent rise in the benchmark Hang Seng Index.

    Yonghui has logged three years of net losses, reflecting the mounting costs of closing unprofitable stores.

    Guofu Ye, the Miniso chairman and CEO, said that acquiring the shares would allow his company to expand its access to the essential goods sector.

    “With our support and leveraging our expertise in design-led products, Yonghui will be poised to develop higher-quality self-branded products to cater to evolving consumer needs,” said Ye.

    “Furthermore, I believe that our collaboration with Yonghui in retail channel upgrade and supply chain will enable us to share resources to further enhance economies of scale, optimise the cost structure and create value for consumers.”

    Miniso’s newest flagship store – which opened early this month in downtown Jakarta – is among the first to include a range of snackfoods, all sourced from local suppliers, as the novelty retailer looks to expand into other categories, with blind boxes being another.

    DFI Retail Group will receive US$637 million for its stake, funds CEO Scott Price said would support the company’s plans to expand its other businesses in Mainland China, which remains a significant market for the company.

    “We are proud to serve millions of customers through Mannings China and 7-Eleven, and we have ambitious plans to increase the number of 7-Eleven stores in Guangdong Province in the coming years,” said Price.

    The deal is subject to Miniso shareholder approval and applicable regulatory conditions, including antitrust approval.

  • Miniso opens the world’s largest store in Indonesia

    Miniso opens the world’s largest store in Indonesia

    Chinese lifestyle brand Miniso has launched its flagship store in Jakarta, Indonesia, marking the brand’s largest store globally.

    Located inside the Central Park Mall, the 2941sqm store is designed with the concept of a Dream Castle Park. There are eight product categories with three IP zones: Harry Potter, Sanrio, and Disney.

    “With the opening of the Jakarta Central Park flagship store, Miniso takes another solid step towards realizing its vision of becoming the world’s leading IP design retail group,” said Bella Tu, VP and GM of Miniso for overseas directly operated markets.

    “We hope to continue leading the trend of interest-based consumption through our Super Stores, providing consumers worldwide with emotional value and an exceptional shopping experience.”

    In addition, Miniso organised a perfume event with a seven-metre-tall perfume model as the visual highlight. The brand offers a collection of seven perfume series.

    According to Miniso, Indonesia, which currently has more than 300 Miniso stores, is a crucial directly controlled market for the brand and a popular household name.

    “The launch of our largest global store in Indonesia further cements this market’s importance,” added Tu.

    “From core cities like Jakarta, Surabaya, and Bandung to regions such as Bali, Sulawesi, and Papua, Miniso’s presence is felt throughout Indonesia. Through store development, product innovation, and localization strategies, we have continuously enhanced our brand influence, successfully establishing Miniso as one of the most sought-after brands among local consumers.”

    The Jakarta launch coincides with the 200th store opening in the US, demonstrating the brand’s expansion in the market. Miniso has opened stores in strategic locations across the US, including Times Square and Tangram in New York and the American Dream Mall in New Jersey.

     

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  • Miniso to open its first UK ‘Blind Box’ store

    Miniso to open its first UK ‘Blind Box’ store

    Chinese lifestyle brand Miniso will open its first UK “Blind Box” store on Shaftesbury Avenue, London on September 29.

    The new store will offer customers more than 50 blind boxes, capitalizing on the blooming blind box craze. According to Miniso, the new store “represents an exciting new shopping experience”, bringing Miniso’s characteristic sense of choice to the heart of downtown London.

    The new 40sqm store will house Miniso’s co-branded blind box collections with some of the IP owners. Shoppers will find Sanrio, Disney Pixar, Tokidoki, We Bare Bears, Minions, and Winnie the Pooh blind boxes. Miniso’s original products, including plush toys and accessories, will also be available at the store.

    “Our first blind box store marks a major milestone for Miniso,” said Saad Usman, COO of Miniso UK.

    “The unknown element of blind boxes adds mystery and excitement to the shopping experience, and we’re delighted to bring this special store to London. Blind boxes are now a major part of our global strategy, and this new store marks the latest development as we move forward with our global expansion.”

    Launching Miniso’s first “Blind Box” store is the latest step in the brand’s ongoing global expansion plan as it strives to become a global lifestyle super-brand. The company has around 5800 outlets worldwide, with more than 20 of them located in the UK, including London, Manchester, Nottingham, Belfast, and others.