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Tag: pop up store

  • Forever 21 returns to Japan with new upscale image

    Forever 21 returns to Japan with new upscale image

    TOKYO — U.S. fast-fashion chain Forever 21 returned to Japan on Tuesday, more than three years after pulling out of the country, aiming to break away from its former mass-production image with items tailored to Japanese tastes and an emphasis on responsible environmental practices.

    The store started selling products online on Tuesday morning through an e-commerce site operated by Japanese apparel company Adastria. It also opened a limited-time pop-up store in Tokyo’s bustling Shibuya district on the same day.

    “I feel like their prices have gone up, but the fabric seems durable so I could probably wear them for a long time,” said a woman in her 20s who visited the pop-up store, where people were lining up before the 11:00 a.m. opening. She had viewed the products online, but visited the shop to check the quality of the fabric.

    The company plans to open its first permanent store in Osaka in April. It aims for 15 stores in the country by February 2028, with sales including online totaling 10 billion yen ($74.5 million).

    Forever 21 made a full-scale entry into Japan in 2009, operating about 20 stores at one point and leading the fast-fashion boom in the country. But the rise of online shopping and changes in consumer tastes cut into sales, leading the American parent company to file for Chapter 11 bankruptcy protection in September 2019.

    The retailer withdrew from Japan in October of that year. In 2022, Japanese trading house Itochu bought the rights for the brand in the Japanese market from a U.S. investment fund that acquired Forever 21 in 2020. Itochu signed a sublicense agreement with Adastria.

    About 80% of the company’s new collection was developed by Adastria for Japanese consumers, with the average price of items set around 4,000 yen. Forever 21 aims to position itself as a brand that offers both affordable prices and high fashion sense, focusing on women in their teens to 30s.

    The company is taking environmentally friendly initiatives such as improving inventory control, collecting used clothing and reducing the amount of water used during denim processing, hoping to move on from fast fashion’s image of producing, selling and disposing of mass quantities of clothing.

    The Tokyo pop-up store is open until Sunday, and most items on display must be purchased online. In March, another pop-up shop will open at a mall in Yokohama, south of Tokyo.

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  • Armani’s pop-up opens in Thailand

    Armani’s pop-up opens in Thailand

    Giorgio Armani beauty announces the opening of its itinerant pop-up store ARMANI BOX in Bangkok Suvarnabhumi Airport in Thailand. The opening of ARMANI BOX BANGKOK was celebrated on February 11th with a ribbon-cutting ceremony and an exclusive event in the presence of influencers from Thailand and China. During the event, the design of ARMANI BOX BANGKOK was revealed: with its hot red walls and black lighting fixtures, it is full of surprises. A giant gorilla, Uri, welcomes visitors as they enter the store: created by Italian artist Marcantonio Raimondi Malerba, the full-sized golden gorilla is a replica of the black one that resides in Giorgio Armani’s home in Milan. “This resin gorilla is a gift that came from a movie set. He’s called Uri”.

    It is hard to think about Giorgio Armani without bringing cinematic images to mind. The new ARMANI BOX experience allows the visitor to become a movie star with a series of details to explore: from the Walk of Fame digital handprint, to the backstage makeup stations, as well as a red carpet indicating the way. Visitors can also film their very own screen test, entering a director’s booth and playing with their emotions; portrait photos and videos will be available to keep, share and post online.

    The ARMANI BOX is a sensorial and playful immersion in Giorgio Armani beauty’s universe. Visitors can discover product exclusives included a limited edition version of its new lip product Rouge d’Armani Matte #400, and personalize their products with engraving.

  • Giorgio Armani open first pop up store at DFS Hong Kong

    Giorgio Armani open first pop up store at DFS Hong Kong

    Giorgio Armani Beauty is starting the year of 2019 strong by collaborating with DFS on celebrating Chinese New Year. In January, Giorgio Armani Beauty launched its first Chinese New Year pop-up stores at T Galleria Beauty By DFS, Causeway Bay and T Galleria By DFS, Canton Road respectively. Iconizing the brand’s 3 star products – the legendary Lip Maestro, the iconic My Armani To Go Cushion Foundation and the new bestselling fragrance – Sì Passione, the pop-up stores reflected Armani’s commitment to modernity whilst celebrating the traditional festival with the Asian consumers.

    A UNIQUE BEAUTY EXPERIENCE Visitors were able to indulge themselves in a unique Armani Beauty experience under the Chinese New Year festivity. They discovered New Year fortune and recommended Giorgio Armani Beauty products through the in-store digital app, try their luck on the app and receive attractive gifts upon purchase; and completed their memorable experience by getting the exclusive gift set of the 3 star products featuring My Armani To Go Cushion Limited Edition “Cushion Couture”. Customers also enjoyed professional make up consultation by Giorgio Armani Beauty Face Designers.

  • Puma Shuffle makes its debut in India

    Puma Shuffle makes its debut in India

    Global sportswear brand Puma has launched Puma Shuffle, a street style weekend pop up space in Indiranagar, Bangalore on February 02, 2019. With an aim to become the hub for growing sub-cultures in the city, Puma has introduced a brand new concept that emerges over weekends to provide a dedicated space for creative expression.

    PUMA Shuffle is created on the notion of an alter ego where the identity of the place oscillates between a friendly neighbourhood bar, Watson’s and a high-energy creative space that celebrates live music and sub-cultural communities of the city over the weekend. The fluid pop up space by Puma comes to life on Friday and Saturday evenings with gigs by an eclectic selection of DJ’s, musicians, artists, designers and sneakerheads.

    Speaking about the new concept, Abhishek Ganguly, MD, Puma India, says, “Bangalore has always been a hub for culture, but it’s time to re imagine the city’s cultural landscape with the rise of a new generation of youngsters who are using sneaker, street art, skateboard, hip hop battles, and basketball as a form of self expression. Puma Shuffle, is an innovative concept aimed at being the hotbed for such communities and sub cultures, giving them a dedicated space, impetus and empowerment they need. This new concept of shuffling between two spaces will also be a great visual, gastronomical and creative experience for our consumers all under one roof.”

    Resonating the dual identity of the space, the aesthetics are all about fusing the two entities and creating a concept that allows a smooth transformation from one identity to the other. The interiors exude an old world, heritage charm with soaring arched windows and a barrel roof with an unfinished surface that gives the space raw yet regal feel. The quirky wall art and live animation breaks the earthy palette to give the space a distinct personality. The mezzanine floor displays live graffiti – a cat silhouette and Puma Shuffle artwork are brought to life by animated projections. Vibrant layered art with mixed styles of graffiti adorns the wall beside the staircase.

    Created by artist Badaal, the edgy illustration also pays homage to two of Puma’s big sneaker names – Puma Suede and RS-X Toys. There are also 5 arched frames that house images of international Puma assets on the top floor. In keeping with Puma’s first sustainable store, located below, the idea was to retain elements from the existing space and reuse materials to construct the new venue.

    Puma Shuffle provides both a great visual and gastronomical treat for the audience. Much like the vibe of the place, the menu curated for Puma Shuffle is new age, vibrant and refreshing. On offer is a medley of cuisines from different corners of the world, including a few local favourites, that makes one keep coming back for more. In keeping with the theme of the space, the bar is hooked up with a mechanical pulley system used to elevate the wrought iron lighting at the facade. Here, an array of fun cocktails are created by expert mixologists.

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  • Black Thunder pop-up store opens in Japan

    Black Thunder pop-up store opens in Japan

    Yuraku Confectionery has opened a Black Thunder pop-up store in Tokyo, selling chocolate to women for the men they’re not attracted to. The “obligation chocolate” business goes to the Japanese expectation that women should buy chocolate for male coworkers on Valentine’s Day and to express gratitude at other times of the year, without hinting at romantic attraction. The Black Thunder store is designed to save time for women observing the social nicety.

    The Black Thunder chocolate range is designed to be low-cost and sufficiently sweet to please recipients, while avoiding any fancy designs that might be mistaken for signs of hidden passion.

    The Black Thunder Obligation Chocolate Shop is located in the Tokyo Station Ichibangai underground shopping centre, connected to Tokyo Station, so that women can pick up several boxes or a large pack of individually-wrapped chocolates in one visit. It will remain open until Valentine’s Day.

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  • Rick Owens x Birkenstock launched second collaboration range in HK pop up

    Rick Owens x Birkenstock launched second collaboration range in HK pop up

    Fashion designer Rick Owens has launched his second collaboration with footwear firm Birkenstock, with pop-ups expected in Hong Kong and Shanghai. The Rick Owens x Birkenstock collection debuted exclusively at Le Bon Marche in Paris, and will not be available online until February 8. The pop-ups in Hong Kong and Shanghai are scheduled for January 23 and 25.

    “The brief for the set design was Mayan pyramids”, said Owens.

    All the various styles of the collection, including sandals featuring metallic foil and leather, are on display at the pop-up on blocks of raw black cork.

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  • Hennessy celebrates Chinese New Year by opening pop up store at Changi

    Hennessy celebrates Chinese New Year by opening pop up store at Changi

    Moet Hennessy is partnering with DFS Group in Hennessy pop-up store a Changi Airport celebrate Chinese New Year. The store, a Travel Retail Concept Exclusive, features interactive consumer experiences and will remain open until February 19. Located at the Terminal 3 Departure Hall, the pop-up experience, the only one of its kind globally. It invites travellers to “engage in a joyous reunion through experiences such as interactive digital games, Hennessy’s bottle engraving service, limited edition offers, as well as exclusive gifts with purchase,” the companies said in a statement.

    Travellers are also welcomed to test the Firecracker, a unique Hennessy cocktail, which will be available exclusively at the pop up.

    Hennessy collaborated with contemporary artist Guang-Yu Zhang to create an art piece centrestage in the pop up. The design, A Joyous Reunion, celebrates the love for nature, mastery of savoir-faire and spirit of conquest.

    Gallery of the pop up stores (6 images) :

    “Hennessy shares the dream of Harmony, from vine to grape to distillation to glass, from nature to people, Hennessy takes the best of nature and offers it to the Chinese people to celebrate this special moment,” said Guang-Yu Zhang.

    The also features on the limited-edition packaging that has been created for Hennessy XO, Hennessy VSOP and James Hennessy products.

    After purchase, customers at Changi are invited to use Hennessy’s first-ever engraving station at the pop-up store to add a personalised messages to their bottles.

    “At Hennessy, we are honoured to have collaborated with a world-class artist to deliver these beautiful, one-of-a-kind Chinese New Year limited-editions for our travellers,” said Moet Hennessy MD travel retail Asia Pacific, Vanessa Widmann.

    A rising star in the international art world, Guang-Yu Zhang grew up in Shanghai and graduated from Central Saint Martins College in London in 2012. In 2014, he was selected for the International Emerging Artists Exhibition at the Saatchi Gallery in London; that year, he also exhibited his work at the Tate Britain Museum in London. He is known for his unique fusion of Eastern and Western cultures and traditional and contemporary techniques.

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  • L’Oreal brings Cai Xukun and Eiffel Tower to Haitang Bay

    L’Oreal brings Cai Xukun and Eiffel Tower to Haitang Bay

    Known for reinventing extraordinary beauty experience, L’Oréal Paris invites all travelers to Haitang Bay Duty Free Shopping Mall for a first-of-its-kind Parisian experience.  On January 4, together with friend of L’Oréal Paris Mr. Cai Xukun (Kun), a 5-meter-high, bold red Eiffel Tower was revealed at the L’Oréal Paris pop-up, synonymous with East meets West: made-in-Paris chic and a tribute to the Chinese tradition of prosperous red.

    With over 120 million  interactions on Chinese Weibo, the special appearance of renowned young icon Kun attracted a large crowd of Chinese travelers coming to Haitang Bay.  At the event, Kun and Olivier Tessler, General Manager of L’Oréal Paris Travel Retail Asia Pacific, engraved “Kun ♥ L’Oréal Paris” on the iconic Color Riche Moist Matte lipstick, symbolizing for this powerful collaboration.

    Gallery of the event

    The pop-up iinvites holiday travelers to discover L’Oréal Paris’ accessible-luxury products for both men and women, appealing to travelers of all different types of aspirations. The pop-up  will open from January 4 until the end of the month, exclusively in Haitang Bay.

    “To be able to surprise Chinese travelers by bringing an Eiffel  Tower to Haitang Bay is definitely a first for me! L’Oréal Paris is my first choice of beauty brand, and I’m happy to share the brand story with my fans in such a vivid and striking way,” says Cai Xukun.

    “I am enthusiastic  about sharing an extraordinary Parisian experience with Chinese travelers in Haitang Bay! Together with Cai Xukun and CDFG, we are delighted to invite everyone to a celebration of every element of our brand’s DNA – Paris, beauty, creativity, fashion and diversity. Our goal is to lead the way in making beauty trends for all”, says Olivier Tessler, General Manager of L’Oréal Paris Travel Retail APAC.

  • Lancome pop-up store opens in Pavilion KL

    Lancome pop-up store opens in Pavilion KL

    Lancome is set to launch its first exclusive pop-up store at Pavilion Kuala Lumpur. The Lancome pop-up store will open from January 7 until February 15 in celebration of the Chinese New Year and be promoted via a “Wish Big” campaign offering limited edition beauty products alongside other prizes, including a grand prize trip to Paris.

    Store visitors will be able to sample Lancome’s Advanced Genifique product as well as send personalised CNY e-greetings and enjoy various interactive activities. Shoppers will be able to buy from several limited edition Lancome bestsellers.

     

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  • Pop-up store Nature Republic opened in Italy

    Pop-up store Nature Republic opened in Italy

    South Korean cosmetics firm Nature Republic has opened four pop-up stores in Italy. The brand’s entry into the Italian market has seen the pop-ups emerge within Italy’s Coin department stores in Rome, Milan, Torino and Bari. Heritage brand Coin is the largest department store chain in the country in terms of outlets, and focuses on apparel, beauty and home decoration products.

    Nature Republic will leverage its foray into Italy as a launch pad for further expansion throughout Europe, where enthusiasm for Korean beauty products is growing. It has been registering its cosmetics products in the territory for the past two years.

    The firm now operates in 19 countries worldwide. The Italian cosmetics market brings in roughly €10 billion (US$11.4 billion) in annual revenues.

  • Atelier Cologne opens first pop-up in Kuala Lumpur airport

    Atelier Cologne opens first pop-up in Kuala Lumpur airport

    Atelier Cologne Travel Retail Asia Pacific announced the Southeast Asia airport debut of its pop-up concept at Kuala Lumpur International Airport (KLIA). In collaboration with Malaysia Airports and Colours & Fragrances (C&F) under DR Group, the pop-up is now officially open till end February 2019 for arriving and departing passengers through the Satellite Building at KLIA.

    For the launch of the pop-up, cologners could enjoy a personalised fragrance profiling session to discover their very own scent.

    The background of the pop-up was also dressed up as a Parisian rooftop featuring a skyline of the elegant Paris, cobbled flooring and a rustic swing. This set-up will be available till end of December 2018.

    A gift and engraving workshop is offered to customers, allowing them to personalise the leather case of their perfume bottles with a name, initials or even a message.

    According to Nazli Aziz, Senior General Manager for Commercial Services, Malaysia Airports, the duty-free sales in the Asia Pacific region is growing significantly, largely driven by perfumes and cosmetics with a market value of USD 14 billion in 2017.

    As for KLIA, overall sales per passenger recorded a double-digit growth of 13 per cent in 2017.

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  • Taiwan’s boutique Invincible coming to Shanghai

    Taiwan’s boutique Invincible coming to Shanghai

    Taiwanese streetwear boutique Invincible has opened a new store in Shanghai. The opening was marked by a brand collaboration with Japanese label Wacko Maria in the form of a capsule collection, which is on display within an in-store pop-up installation.

    The pop up’s striking-pink print wall and industrial rack set off the store’s otherwise understated design with untreated wood displays.

    The store is located at Soho Fuxing Plaza on Madang Road.

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  • Dolce & Gabbana’s Christmas pop-up at Galaxy Macau

    Dolce & Gabbana’s Christmas pop-up at Galaxy Macau

    Dolce & Gabbana is launching a new Pop Up at The Promenade Shops, Galaxy Macau, featuring its iconic colorful Christmas characters and festive decorations. Inspired by traditional Sicilian parades, the exclusive-to-Asia pop-up store features the brand’s latest collections and inventive installations.

    Shoppers will be the first to experience the pop-up at the Pearl Lobby of The Promenade Shops from 16 November 2018 through 6 January 2019.

    The italian brand will light up the Pearl Lobby with luminaria (festive lights) and ornate, hand-painted Sicilian carreto (carts).

    The craft of making carreto has been handed down from generation to generation and is often a focal point of Dolce & Gabbana’s aesthetics.

    At The Promenade Shops, they will carry the latest men’s, women’s and children’s prêt-à-porter and accessories collections, as well as an exclusive, Chinese-inspired collection featuring the beloved and playful panda.

    Shoppers purchasing at the pop-up will be entitled to various customization activities for personalized Dolce & Gabbana gifts.

    Hazel Wong, Senior Vice President of Retail for Galaxy Macau, said, “We are excited to host an unmissable, Sicilian-style Christmas celebration with delightful Chinese accents courtesy of legendary Italian fashion brand Dolce&Gabbana.”

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  • Baby Milo Launched Pets Collection Pop-Up Store

    Baby Milo Launched Pets Collection Pop-Up Store

    Japanese apparel brand A Bathing Ape has opened a Baby Milo petwear pop-up in Hong Kong. The pop-up features a ball pool out front for canine friends to play in while attendant humans shop, as well as a quieter pet space out back. Also highlighted in-store is a Baby Milo dog tag engraving station and a flipbook photobooth.

    The pop-up is offering soft goods and toys for pets, including beds, chew toys, leashes, carry bags, and towels, among others.

    The pop-up will run until November 18 at 19 Old Bailey Street, Soho, from noon to 7pm.

    A Bathing Ape is owned by Hong Kong’s I.T Group.

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  • Johnnie Walker Manila pop up opens

    Johnnie Walker Manila pop up opens

    Scotch whisky brand Johnnie Walker has opened a pop-up store in Bonifacio Global City. The first Johnnie Walker pop up in the Philippines, it follows permanent Johnnie Walker Houses in cities including Singapore, Beijing, Chengdu, Shanghai and Seoul.

    Like the Houses, the Johnnie Walker Manila pop up is designed to immerse customers in the history, provenance, and pioneering spirit of the brand, resembling part lifestyle space and part museum and showcasing the brand’s heritage.

    The Johnnie Walker Manila pop up is located at Burgos Park. Centrestage inside is a ‘highball bar’ where guests can order various Johnnie Walker vintages, blends and cocktails.

    The space doubles as an event space, hosting ‘Johnnie Weekends’ for fans of the brand and exhibitions or shows by photographers, musicians and other artists, guest appearances by celebrated cocktail specialists, and even quiz nights.

    The Johnnie Walker Manila pop up is open from 5pm to 2am on Tuesday through Saturday until October 25, before it is relocated to other locations in Metro Manila, including Greenbelt 3 from November 18 to December 28.

    A more permanent Johnnie Walker House is under consideration for Manila.