Designer Masaba Gupta’s House of Masaba will open a pop-up shop in an Indian restaurant, Yantra, on Saturday (September 22).
Located in Singapore’s Tanglin Mall, the store will present the brand’s latest collection and provide shoppers with a chance to meet the designer.
Shoppers at the one-day long event, which closes at 6pm, will have the opportunity to meet Gupta and discuss styling options for her designs as well as ask about her inspirations.
Gupta has held pop-up shows this year in several countries, including the US, Thailand, Canada and Hong Kong.
A Cartier pop up is set to be hosted in a Tokyo convenience store.
In a stark contrast of venue for the distinguished luxury heritage brand, the store-in-store will exhibit the brand’s latest jewellery collection Juste en Clou, designed to resemble the iron nail, elevating the unremarkable object to a premium status.
The convenience store on Jingu-mae will be open from September 21–30, operating from 12–8 pm daily.
The line is currently already featuring in a gallery setting in Roppongi Hills, which will also run through to September 30.
First arrived in Hong Kong last year, the popular striking red ARMANI Beauty pop-up store, ARMANI BOX HONG KONG, is coming back to Hong Kong from September 11 to 25.
This summer, ARMANI BOX and its signature gorilla, Uri, will return to Hong Kong in their 11th stop, showing up in even more spectacular styles at Harbour City’s Forecourt, Atrium II, and Ocean Terminal Lobby, Tsim Sha Tsui.
ARMANI BOX is customised for every city it tours, to show visitors “The Armani You Don’t Know”. This time, ARMANI BOX Hong Kong will stay with the Armani Red #400 as the themed colour, with new elements, cinematic and red carpet, which are closely associated with Mr. Armani. The striking red gorilla, Uri, will turn into gold in colour in the very first time as if the Oscar statuette.
In every city it goes, ARMANI BOX showcases an iconic artpiece, a life-sized resin gorilla Uri, at the most prominent spot. It is a replica, by Italian artist Marcantonio Raimondi Malerba, of the gorilla artwork at Mr Armani’s home in Milan.
The return of ARMANI BOX Hong Kong is bringing more surprises to visitors with new special features inspired by the movie world and the star-studded red carpet.
Visitors can enjoy new experiences, such as Walk of Fame to leave their digital handprint and the Screen Test “Be a star” audition, for an unforgettable journey. They will also be able to indulge in the ARMANI Beauty’s universe and try new experiences exclusive to ARMANI BOX Hong Kong only.
House 99 by David Beckham, the global men’s grooming and skincare brand, has launched its first-ever pop-up store in Asia, in collaboration with Beauty&You – the new experiential retail concept by The Shilla Duty Free in the Hong Kong International Airport (HKIA).
Following the brand’s HKIA debut in June, the barbershop-inspired concept – fronted by one of the most recognisable fashion icons in the world – has transformed the Curated Zone at Beauty&You’s largest outlet with an engaging, multi-dimensional brand showcase.
Highlighting its signature product range together with unique grooming experiences, the Pop-up is designed to attract customers by showcasing Beckham’s personal styling rituals.
The eye-catching displays and experiential components align with Beauty&You’s Curated Zone concept, where Shilla will collaborate with different brands each month to feature themed selections and fashionable looks of the season.
Separated into four interactive zones, the Pop-up Store offers customers the opportunity to simulate looks in a magic photo booth, share personal styling experiences with friends and family through House 99’s postcard mailing service, create a new look and receive exclusive grooming tips from expert stylists.
On Friday, 17th August, the brand held a toasting ceremony at Beauty&You to unveil the Pop-up concept. The lively event was attended by a host of VIPs, including House 99 brand representatives, as well as senior management from Shilla Travel Retail Hong Kong and Airport Authority Hong Kong.
Among the evening’s guests included influential Chinese KOLs: 萌叔小熊貓, Ethan-007, Danso 旦 and 袁俊川 Aska. Chinese celebrity stylist, Val Lin (林蔚巍) was invited as a special guest to share his own hair and beard grooming experience; each KOL also had the exclusive opportunity of being personally styled by Val.
Capitalising on the star power of these online influencers, the KOLs conducted live-stream sessions to share personal anecdotes on grooming successes, as well as their experiences within the stylish House 99 Pop-up.
The event was broadcasted live on the KOL’s social platforms, while they also sent lucky fans postcards, Polaroid pictures and gave away House 99 products over the course of the live-streaming session.
Several brands have been debuting at the Beauty&You – the new experiential retail concept by The Shilla Duty Free in the Hong Kong International Airport (HKIA). They are using travel retail as a way of testing the market, and eventually decide to go downtown.
French luxury label Chanel has opened a pop-up store in Kuala Lumpur this month, as its KL flagship location undergoes renovations for relaunch in late 2018.
Located in Suria KLCC, the 400 square-metre temporary store stocks Chanel’s range of product, including its spring/summer 2018 collection featuring opulent fashion, accessories and shoes.
The pop-up is also home to the recently launched Métiers d’art Paris-Hamburg 2017/18 collection that showcases the exquisite craftsmanship of the fashion house’s Maisons d’art.
The store has been designed in the je ne sais quoi elegance known to the Parisian house, found in the minimalist colour palette of beige, cream and tan, spotted with more graphic décor like dark gold fixtures and concrete modules.
Key retail fixtures include a vast handbag wall, with the grid-ish shelves girded by neon tubes of light, and licked by champagne gold trim. A modular outlay showcases the latest shoes and then, in a separate area, there’s a place for customers to find the costume jewellery.
Finally, concrete displays hoist Chanel’s ready-to-wear, including textural tailoring and more flowing pieces.
A VIP dressing room and bespoke furniture are designed to make the customers shop in comfort and at their leisure.
In April this year, Chanel successfully bowed an arcade-inspired beauty pop-up store in Kuala Lumpur. Dubbed “Coco Game Center”, the event encouraged shoppers to experiment with endless makeup and beauty products. Now closed, it ran from 8 April to 13 May.
More recently, Chanel released full year earnings for the first time. The label posted revenues of $9.62 billion for 2017, an 11 percent rise from a year earlier at constant currencies, helped like its peers by a strong performance in Asia Pacific especially, where sales grew 16.5 percent.
Profit rose 18.5 percent from a year earlier to $1.79 billion.
After Virgil Abloh was named Creative Director for Louis Vuitton Menswear, the blend between luxury and streetwear emerged as a confirmed upcoming trend.
We had seen earlier luxury brands launching athleisure and sneakers to delight younger generations, and HBX forseeing this was planning its first-ever street X luxury collaboation recently unveiled in its pop-up in HK.
After launching a series of successful pop-ups in Hong Kong, HBX took a step
further to unveil the first collaboration with luxury brand LOEWE, launching Paula’s Ibiza II collection for SS2018.
Consists of Men ́s & Women ́s Ready-to-Wear and accessories, the Paula’s Ibiza collection fuses bohemian coastal dressing with the legendary Ibiza boutique Paula’s iconic prints and designs, chosen by LOEWE’s creative director Jonathan Anderson.
The collection’s playful colours and whimsical icons are re-imagined to a series of vivid, retro beach-inspired installations, drawing attention to the pop-up store. The youthful installation is complemented by digital and printed displays of LOEWE Paula ́s Ibiza Publication shot in New Orleans, a refreshing photography series by Gray Sorrenti, the daughter of Mario Sorrenti.
A launch event was held to celebrate the first street-meets-luxury HBX pop-up with cocktails, DJ performances and more.
Fashion house Fendi opened a flagship store in Singapore, marking the Italian firm’s fourth boutique in the city.
Located in ION Orchard mall, the new store is Fendi’s most impressive to date in Singapore. Boasting a brightly-lit façade, the interior design of the Fendi retail outlet has been renewed and rolled out in Singapore, harking back to Fendi’s Roman roots.
As for the products, ION Orchard offers women’s and men’s ready-to-wear, furs and accessories and collectible design pieces and furniture from a mix of heritage and new guard creators. Meanwhile, it the first Fendi store on Orchard Road to have a full men’s offerings including fashion, accessories and shoes.
Fendi has created a Singapore exclusive Mini Peekaboo bag in velvet too, featuring a tapestry woven pattern and the signature Fendi whipstitch details.
Marking the store opening, a Fendi pop-up store has been set up at the entrance of the new physical store. Painted a lush forest green, the kiosk is designed to mimic heritage newsstands that one might find in a Piazza in Rome. The octagonal dark green structure features materials inspired by apartments in the city, such as brass, rosewood, velvet and parquet wooden floors.
It stocks smaller items such as bag charms, small leather goods, sunglasses and t-shirts, as well as free Fendi postcards for guests.
The ‘travelling’ kiosk opened until 18 February, before moving on to Siam Paragon mall, in Bangkok.
Many international luxury brands have been doing the nomadic pop-up retail debut lately. Both Chanel and Louis Vuitton recently launched pop-up concepts in Singapore.
Fendi is part of the French luxury conglomerate LVMH group. LVMH posted record revenues in 2107, with sales increasing overall by 29% last year.
Replace complexity with simplicity. Prioritize quality over quantity. As the cosmopolitan life continues at an ever-increasing pace, the pursuit of an exquisite, simple, yet practical lifestyle has gradually been on the rise. And unsurprisingly, the Nordic lifestyle, which embodies the very concept of minimalism, has enjoyed a surging popularity.
Skandiastyle is presenting Scandinavian cutting-edge design and high-quality lifestyle concepts to Asian consumers in its very first pop-up store in Times Square Hong Kong, until March 2018.
Located on the fifth floor of Times Square in Hong Kong, the Skandiastyle pop-up store epitomizes the Nordic design and lifestyle. The pop-up store is decorated in the style of iconic Nordic interior design, following two key principles: refined craftsmanship and a natural touch. Incorporating elements that are both stylistic and chic, the store will be a physical and concrete space for consumers to get a taste of Nordic style, tradition and culture, where purchases are made through an ecommerce site built by retail technology partner Red Ant Asia.
Red Ant Asia’s Regional Director and Co-founder Elisa Harca said, ‘Hong Kong is at the heart of retail innovation, and the Skandiastyle pop-up store turns the traditional concept of physical shopping on its head, to great effect for both the business and its customers. This kind of O2O model, where superbly-designed destination retail spaces can be built for specific periods of time and for specific audiences because they are closely integrated with the reach, range and delivery capabilities of a first-class ecommerce platform, represents the future for retail in a highly-competitive market.’
Offering a well-curated selection of 30 Scandinavian brands, Skandiastyle is dedicated to bringing to life the essence of this region’s style, which is defined by minimalism and purism. With a wide product range that basically covers every aspect of life, the pop-up store offers men’s and women’s wear, accessories, interior and home ware, all picked from some of the most coveted Nordic brands.
To name a few exclusive brands, Skandiastyle is presenting Swedish home deco brand Design House Stockholm, a considered and well thought-out interpretation of the Scandinavian design that brings life and inspiration to the forefront. The simple and cutting-edge style of Swedish fashion brand Whyred is rooted in art and music with a modern touch. Danish fashion label Designers Remix’ design manifesto is all about minimalism and architecture and key factors in every aspect of its creative process are organic modernism and functionalism. Oh! by Kopenhagen Fur is a Danish fur brand based in Copenhagen. They focus on creating sophisticated yet commercial styles as everyday must-have items within the accessory (bags & charms) and outerwear categories.
As the ecommerce platform, developed by Red Ant Asia’s team of talented developers, finds its foundations in connecting carefully selected Nordic fashion brands to Asia and other parts of the world, Skandiastyle aims to break the barrier of distance and language to introduce the lifestyle and ideology it embodies to the Asia Pacific region in an innovative manner. With an emphasis on attentive services and competitive prices, the platform is able to bring the once remote, and somewhat mysterious, life of Scandinavia (traditionally Denmark, Finland, Norway, Sweden and Iceland) to millions of Asian consumers.
Skandiastyle’s first pop-up store opened its doors on 22nd December, 2017 in Times Square, Shop 501, 5/F and will remain open for 3 months. During the pop-up store period, Skandiastyle is offering an exclusive10% discount on all products with promo code tsqpress10.
LANCÔME Travel Retail Asia Pacific, leading French luxury beauty brand, held a monumental finale celebration of its ‘Declaring Happiness’ campaign with the launch of an unforgettable Holiday Wonders pop-up concept at Hong Kong International Airport (HKIA) on 14 December 2017.
Rounding off the celebrations with a festive flourish, LANCÔME brought a little piece of Paris to the heart of bustling HKIA with a pink dazzling 5-metre high LANCÔME branded Eiffel Tower and a joyous pop-up store inspired by the City of Love, complete with a digital ‘Journey of Holiday Wonder’ game for travelers to receive a digital boarding pass for an opportunity to experience LANCÔME Miracle Secret fragrance right at the feet of the Eiffel Tower.
Opened from 12th Dec 2017 to 15th Jan 2018 at HKIA Departure Central Concourse, the Holiday Wonders pop-up concept at HKIA is the latest event, which concludes LANCÔME Travel Retail Asia Pacific’s successful run of ‘Declaring Happiness’ events across Asia. The global campaign saw an unprecedented level of brand engagement through exciting events that previously took place in Singapore, South Korea and China.
Finally landing in Hong Kong, the LANCÔME Holiday Wonders pop-up store celebrates the inaugural partnership of The Shilla Duty Free, commemorating the retailer’s first entry into one of the busiest airports globally. Leading the celebrations, the LANCÔME Holiday Wonders pop-up store brings to life the brand’s manifesto by sharing moments of happiness with all women through its immersive retail-tainment elements.
Towering over the concourse at an impressive 5 metres in height, the pink holiday-themed LANCÔME Eiffel Tower is a sight to behold and acts as the backdrop for the opening flash mob dance performance during the official launch ceremony for the LANCÔME Holiday Wonders pop-up store.
Hosted by actress and beauty queen, Sarah Song, dancers dressed in chic pink outfits kickstarted the event with a lively number that entertained both VIPs, guests and airport travellers alike. Guests were also treated to a memerising light showcase at the LANCÔME Eiffel Tower following the official ribbon cutting ceremony.
Much like the original Eiffel Tower, the LANCÔME Eiffel Tower will continue to sparkle for 30 seconds at each 15-minute interval daily, creating incredible photo-worthy moments for travellers. Creating digital buzz for the event, three beauty KOLs, namely Sharon Yung, Giann Chan and Alice Ha, were also invited for a photo opportunity at the Eiffel Tower and to share their most memorable travel moments with the ‘#travelwithLancome’ hashtag.
“It has been extremely heartwarming to witness the success and the immense support that women from all over Asia has given our ‘Declaring Happiness’ global campaign over the past three months.
There is no better way to conclude this campaign than right here in Hong Kong, with this spectacular Eiffel Tower and Holiday Wonders pop-up installations,” says Emmanuel Goulin, Managing Director of L’Oreal Travel Retail Asia Pacific. He further adds, ‘Much like how the Eiffel Tower is a Parisian icon, LANCÔME is also a quintessential luxury French beauty leader that has been making women’s lives more beautiful over the past 80 years through our quality skincare, makeup and fragrances.
In the years to come, it is our hope that LANCÔME will continue to channel the spirit of the Eiffel Tower by offering the best in beauty to all women, and growing in strength to become the largest French beauty brand worldwide.”
The fun does not stop at the LANCÔME Eiffel Tower as a series of immersive retail-tainment awaits travelers at the LANCÔME Holiday Wonders pop-up store. Beginning at the Eiffel Tower, a digital map will lead guests to discover the beautiful LANCÔME Holiday Wonders pop-up store and the perfect holiday gifting experience.
Reminiscent of a LANCÔME Parisian home with classic Parisian windows and chimney, the pop-up is decorated in romantic pinks and whites, complete with a sparkly Christmas tree at its entrance that is fully decked out with Christmas baubles, ribbons and gift boxes.
Having participated in the ‘Journey of Holiday Wonder’ digital game at the Eiffel Tower, guests were also able to redeem their complimentary gift of Miracle Secret sample at the LANCÔME Holiday Wonders pop-up store.
Further adding vibrancy to its lineup of retail-tainment, a ‘Fly Me To Paris’ instant print photo booth allowed guests to capture their best Parisian memories. An interactive digital game situated at the storefront kept guests entertained throughout the event, as they took turns playing an opportunity to win LANCÔME’s bestselling L’Absolu Rouge lipstick samples.
To make gifting effortless this festive season, the LANCÔME Holiday Wonders pop-up store also features a wrapping station with complimentary gift wrapping and personalized greeting cards by the in-store calligrapher.
The pop-up is designed as a dream-like container; it represents the image of Prada on the move, drawing inspiration from the brand and its fundamental codes, such as travel and modernity.
Around the train, the illuminated platforms host a series of small installations that complement the main aesthetic experience embodied by the train including Christmas versions of life-size Prada Robots and a ticket kiosk .
The interior features walls covered in floral-patterned red silk brocade to create a luxurious, romantic look.
The setting is completed by the iconic black-and-white chequered floor which characterizes Prada stores around the world since 1913.
The Prada Cahier bag is reinterpreted in three styles made of exotic leathers, exclusive at The Promenade Shops in Galaxy Macau.
This project – here inaugurated for the first time – offers customers the chance to acquire exclusive products which are chosen for each leg of the journey and presented inside this original installation.
Prada Station Pop-up will delight the customers until 14 January 2018 at The Promenade Shops’ Pearl Lobby, located within Galaxy Macau.
Galaxy Macau and Broadway Macau combine deliver the “Most Spectacular Entertainment and Leisure Destination in the World”. Developed at an investment of HK$43 billion, the two properties cover 1.1 million square meters of unique entertainment and leisure attractions that are unlike anything else in Macau.
Duchess & Co, one of Asia’s fastest-growing ecommerce
and retail fashion womenswear label, is proud to announce their foray into the
Singapore market with a new showroom boutique at 313@Somerset Mall, located along the
prestigious Orchard shopping belt. Following the 4-year-old label’s immense success and
popularity in Peninsula Malaysia, the opening of the Singapore showroom boutique marks a
new milestone for the brand’s expanding footprint in the South East Asia region.
The 900 square feet new showroom boosts the brand’s signature modern contemporary
interior and a cozy shopping ambience. It offers an extensive range of women’s apparel,
shoes, and accessories. Each Duchess & Co creation is meticulously designed in-house and
carefully crafted with curated fabrics.
“We started out as an online fashion portal but quickly opened our first retail store within 4
months of the Duchess & Co launch, and subsequently opened another store north of
Malaysia. We then spent the following 2 years building & developing the brand identity as
well as constantly improving both our in-store and online shopping experience. We are
proud to have built a strong foundation in Malaysia. Singapore is an important fashion hub
and gateway to the rest of South East Asia. Opening a pop-up showroom boutique in
Singapore is a significant achievement as it marks our first overseas venture and elevates us
to the ranks of many international fashion brands in the vibrant local fashion scene. We also
wish to pay homage to our Singaporean fans and hope to offer them a unique experience at
their doorstep,“ said Wendy Tai, Co-founder, who overlooks the business operations and
international expansion.
“Opening a pop-up showroom boutique in Singapore will allow us to connect and share our
brand’s ethos and designs better with our VIPS and new customers. We believe it also helps
us showcase the quality and cut of our designs,” adds Phang Ju Nn, Co-founder and
Creative Director of Duchess & Co.
To celebrate this new milestone, Duchess & Co will be presenting two (2) new lead ready-towear
collections for the upcoming festive season: DAWN collection as well as ‘Made of
Stars’. Key limited edition pieces from the Feather series in the ‘Made of Stars’ collection
will premiere first at the Singapore pop-up showroom boutique for a week, commencing on
8 December 2017.
A private celebratory cocktail featuring a star-studded guest list will be held at the showroom
on Friday, 8 December 2017.
The pop-up showroom boutique is open now until the end of September 2018.Prices range from SGD59 to SGD399 and new collections will be introduced every 2 months
in the showroom boutique.
Pop-up stores are a very well established marketing strategy in the U.S. and Europe, and the wave coming from the West has already pervaded Asia.
Research shows that the compound annual growth rate of pop-up retailing has been over 100 percent since 2015 and that by 2020 there will be over 3,000 pop-up stores opened in China.
For foreign luxury brands who are still observing the phenomenon, here are five need-to-know things about pop-up stores in China.
1. The pop-up store is a must-have
It increases brand awareness at a low cost. For those who are not yet sure about China’s market, it is a good way to test the waters. Pop-up stores are temporary, but they create a long-term, lasting impression with potential customers.
Even for luxury brands that already have a prominent presence in China, it is still a good way to display the latest lines and engage millennial consumers. Luxury brands’ pop-up stores are using interesting design features to attract attention, a tactic that huge brand names have already experimented with.
For example, Dior set up pop-up stores displaying their new women’s line in Shanghai IFC and Beijing SKU right in front of its permanent storefronts this year.
2. Location is key to the success of a pop-up store
Unlike in the US and UK, where pop-up stores are often on the street, pop-up stores in China are mostly set up in shopping malls due to strict regulations. For example, the regulations of the Shanghai Municipality on urban road transport clearly state that the government will not grant any applications from companies to operate a business in front of their stores or on either side of the road. Many cities have adopted similar practices, which leaves brands little choice but to set up their pop-up stores in shopping malls.
Nonetheless, these locations might actually give brands an edge. Shopping malls have a huge amount of foot traffic, attract the right demographics, and offer more convenient setups as amenities are already in place.
In addition, China’s has plenty of shopping malls—the number of large to medium-sized shopping malls in China surpassed 4,000 by the end of 2016, and the number is currently increasing at the rate of 600 to 700 new malls each year.
3. How to do it if you are not in China yet
There are all kinds of pop-up stores—some for sales, some for brand awareness, and some for gaining market insights.
For those who are interested in direct sales, China’s laws and regulations require brands to have a corporate presence in China in order to conduct sales directly. That means brands need to have a Wholly Owned Foreign Enterprise or Foreign Invested Partnership Enterprise in China in order to have a pop-up store to sell products. Brands can also conduct sales through partners, such as distributors or agents.
However, for those brands who do not have the right to conduct sales in China, they can still set up a temporary store just for the sake of outreach to Chinese consumers by letting them experience products.
If brands can successfully entice consumers with their samples, they can direct consumers to place orders on their websites.
4. Use social media to drive traffic
Having consumers take pictures and share location on WeChat Moments is a must.
On the one hand, consumers want to demonstrate online that they have been to cool places. On the other hand, by giving consumers incentives—gifting them or rewarding them complimentary services if they post pictures online—brands will gain more lasting attention.
Another way to increase exposure and gain traffic is by partnering with celebrities and KOLs. This has been practiced by local brands such as Suning Ecommerce Group and has achieved a great success.
Source : nmplus.hk
5. Food is customers’ best friend
Many brands are engaging customers with food and beverages.
Bobbi Brown and Kenzo have opened pop-up stores that offer coffee. Chanel opened Coco Café in Shanghai to sell lip glosses in April 2017, but it also provided consumers complimentary coffee and dessert. A report carried out by BFG-blueview shows that food pop-up retailing is the best way for brands to make waves.
While skin-care, cosmetics, and fashion brands can use pop-up stores to expose more millennials to their products, combining the experience with food and drink will certainly help brands draw a larger crowd.
Athleisure cannot stop, will not stop, and probably will never, ever stop, the proof is on the runway.
More specifically the Valentino Resort 2018 runway, which saw a parade of athletic-inspired looks featuring everything from silk tracksuits to fuzzy slides to cheerleader-inspired midiskirts.
Pierpaolo Piccioli’s Resort 2018 collection puts a luxurious spin on streetwear and the combination does not feel forced.
The show, which took place in New York’s Bond Street, drew inspiration from one of the best American exports – hip hop.
Sporty zip-up hoodies and tracksuits were given a Valentino touch, with the brand’s signature midi-dress silhouette with pleated details.
Embroidered varsity jackets were paired with feminine calf-length skirts.
Piccioli worked with graphic designer Zandra Rhodes again on special prints for dresses and jackets in the resort collection.
Models carried micro versions of Valentino’s iconic “Matelasse” bags as clutches. We also love the heart-shaped novelty bags with iconic Rockstud straps.
The collection also elevated flip-flops to runway chic, applying duo-tone fur trims on the thongs of the flip flops for a luxury touch.
The show was attended by celebrities the likes of Olivia Palermo, Maggie Gyllenhaal and Marisa Tomei.
Needless to say, the collection was a must-see. And now, lucky for us, here’s our chance to finally buy.
In a series of pop-up shops in Tokyo, New York, and Hong Kong, Valentino fans will be able to shop the resort 2018 collection in retail spaces designed to resemble gyms. But, like, chic gyms.
A release for the new pop-ups even mentions “imaginary metropolitan basketball nets.”
Aside from the gymnasium aesthetics, expect to be able to shop the resort collection plus more.
Limited-edition items such as basketballs, yoga mats, and sneakers round out the sport-themed aesthetic.
Singapore is among seven international cities where Dior is launching pop-up stores to unveil its spring/summer ready-to-wear collection, the first designed by its new creative director Maria Grazia Chiuri.
The pop-ups revisit the Dior heritage in a contemporary spirit with a message, says the French luxury group.
Los Angeles and Paris are first with the stores, with the roll-out continuing in Japan, Dubai, Seoul, Beijing and Shanghai.
Singapore’s Dior pop-up opens at Ion Orchard on Thursday and will be open until March 22.
