Retail News CRM

Tag: retail expansion

  • SKIMS Opens Flagship Store at Times Square in Hong Kong

    SKIMS Opens Flagship Store at Times Square in Hong Kong

    SKIMS opened a flagship store at Times Square in Hong Kong, establishing a dedicated physical location in one of the city’s busiest shopping destinations. The opening brings the brand’s core shapewear, loungewear, and apparel lines directly to local shoppers in Causeway Bay.

    Causeway Bay Footprint

    The Times Square location anchors the brand’s direct retail operations in Hong Kong. By securing floor space in a prime commercial mall, the company shifts from wholesale and regional e-commerce fulfilment toward standalone branded storefronts that handle higher foot traffic.

    Shoppers gain direct access to the full product catalogue across sizing ranges and seasonal collections. Physical fitting and immediate inventory availability remain central to the store format, addressing sizing demands that online channels cannot replicate.

    Expansion Across Regional Hubs

    Western direct-to-consumer labels continue to target top-tier retail properties across Asia to capture resilient domestic consumer spending. Hong Kong remains a testing ground for international fashion brands gauging appetite before committing to broader rollouts across mainland China and Southeast Asia.

    Retail property managers in Causeway Bay have adjusted tenancy mixes over the past two years, replacing legacy luxury concessions with high-engagement lifestyle and specialty apparel names. Mall operators look to these direct-to-consumer openings to lift younger demographic footfall and weekday mall conversion rates.

    Attention turns to foot traffic numbers and sales productivity per square foot through the opening quarter, alongside any future site announcements across Greater China.

  • Regatta Opens Refreshed Flagship at SM Mall of Asia

    Regatta Opens Refreshed Flagship at SM Mall of Asia

    Filipino lifestyle apparel brand Regatta opened a refreshed flagship store at SM Mall of Asia in Metro Manila, expanding its footprint inside one of the country’s largest retail centers.

    The store occupies space on the third floor of the South Main Mall, introducing an updated coastal retail layout paired with a new apparel sub-category.

    Inside the unit, merchandise is organized into dedicated product zones. A central accessories display carries lifestyle goods, including fragrances, headwear, drinkware, and towels, while an entire wall shows the retailer’s core polo shirt collection next to a customer lounge section.

    Athletic range expands casual lineup

    Alongside the store launch, Regatta introduced Regatta Sport, a product line targeting daily activewear. The collection includes quarter-zip pullovers, polo dresses, sweat shorts, lightweight nylon shorts, and jackets designed to bridge classic country club styling with functional athletic wear.

    The apparel rollout gives the brand broader coverage across technical fabrics and leisure categories as consumer demand for hybrid sportswear grows across Southeast Asia.

    Mall footprints anchor local brands

    Domestic apparel brands in the Philippines continue to renovate key metro flagships to hold floor space against competing international fast-fashion chains. High-traffic centers such as SM Mall of Asia serve as testing grounds for local operators seeking to expand product categories into lifestyle accessories and performance apparel.

    Regatta will monitor sales performance from the sports range at the South Main Mall location before rolling the inventory across its wider domestic store network in subsequent seasons.

  • I’m Donut? Expands into Southeast Asia with Kuala Lumpur Store in September

    I’m Donut? Expands into Southeast Asia with Kuala Lumpur Store in September

    Japanese bakery brand I’m donut? Will open its first Southeast Asian store in Kuala Lumpur this September. The store brings the company’s signature raw nama donuts to Malaysia for its regional debut.

    The concept built long queues across Tokyo with fried dough that uses pumpkin puree and high hydration to achieve a soft texture. The brand now enters Southeast Asia as international food and beverage operators target urban shopping destinations across the region.

    Expansion beyond Japan

    Malaysia frequently serves as an entry point for Japanese food brands testing regional appetites. Operators rely on high consumer familiarity with Japanese retail concepts and strong mall foot traffic in the Klang Valley to build brand momentum before expanding into neighbouring countries.

    Specialty dessert brands across Southeast Asia have shifted toward focused single-item menus. High-turnover bakery concepts allow operators to keep production footprints compact while driving customer traffic through distinct product formats.

    Competition in premium baked goods

    Artisanal bakery chains and overseas dessert operators are competing directly for prime retail space in major Malaysian retail centres. Premium baked goods have maintained steady foot traffic even as broader consumer discretionary spending faces pressure from food inflation and import costs.

    RetailNews Asia notes that dessert chains expanding internationally must balance localized supply chains with the need to match the taste profiles of their original domestic stores. The company plans to announce the exact retail site and opening schedule in Kuala Lumpur ahead of the September launch.

  • Laopu Gold Targets Global Expansion as Sales Growth Moderates

    Laopu Gold Targets Global Expansion as Sales Growth Moderates

    Laopu Gold is pushing ahead with overseas expansion plans to secure new sales channels as top-line retail growth cools across its core Chinese market.

    The Beijing-based luxury heritage gold brand reported a moderating pace of domestic expansion while confirming plans to establish footprints in key international shopping hubs.

    Slowing Domestic Demand

    Consumer appetite for pure gold jewellery in China faced pressure after a prolonged run of sharp price gains. Shoppers who drove previous surges in heritage gold sales have pulled back on discretionary luxury purchases, forcing premium jewellers to adjust their operational expectations.

    Laopu Gold built its brand equity on handcrafted traditional gold ornaments sold at significant premiums through boutique locations. As domestic store productivity normalises, management is looking beyond mainland shopping centres to sustain revenue momentum.

    Pushing Into Global Retail

    International luxury corridors represent the next commercial frontier for the brand. Establishing outposts in regional financial hubs and tourist destinations allows the jeweller to capture affluent Chinese travellers as well as international high-net-worth consumers.

    Rival jewellers across Hong Kong and mainland China have made similar shifts into Southeast Asia and the Middle East over the past two years. For Laopu Gold, competing on international high streets requires convincing foreign consumers to pay luxury design markups on traditional Chinese craftsmanship rather than treating items purely as gold weight assets.

    Execution details on specific international leases and overseas opening schedules will determine whether foreign revenue can counterbalance cooling domestic retail volumes.

  • Burger King Korea Opens Seoul Flagship Store as It Chases 1.1 Trillion Won in Sales

    Burger King Korea Opens Seoul Flagship Store as It Chases 1.1 Trillion Won in Sales

    Burger King Korea will open its first global flagship store in Seoul on September 10, backing a push to reach 1.1 trillion won in annual sales.

    The quick-service operator is targeting a network of more than 600 locations across South Korea this year, up from its current footprint.

    Located in the eastern district of Seongsu, the new format trades under the name Flameground. Local operator BKR designed the venue around exclusive menu items, branded merchandise and reservation-only dining, shifting away from standard counter-service fast food into experiential dining in one of Seoul’s busiest retail corridors.

    Private equity backing and store targets

    BKR operates both Burger King and Canadian coffee chain Tim Hortons in South Korea. The company entered the country in 1984 with an initial site in Jongno, changed hands to VIG Partners in 2012, and joined Hong Kong private equity firm Affinity Equity Partners in 2016.

    Affinity attempted to divest its Burger King operations in South Korea and Japan in 2022 before pausing the auction. In June, the buyout group restarted the sale process for BKR, seeking an exit four years after first testing buyer appetite.

    Shifting format in Seongsu

    Fast-food chains across East Asia are building larger experiential flagships in high-footfall neighborhoods to protect margins against rising ingredient costs and weaker discretionary spending. Seongsu has become the preferred testing ground for experimental retail formats, drawing both domestic fashion pop-ups and international food brands trying to appeal to younger consumers.

    BKR will open Flameground on September 10, with transaction advisers watching whether the higher-margin concept supports the ongoing sale process.

  • Chinese Restaurant Chains Target US Market as Domestic Growth Slows

    Chinese Restaurant Chains Target US Market as Domestic Growth Slows

    Chinese restaurant chains are expanding across the United States to offset slowing growth at home, betting American diners are finally ready to embrace authentic regional menus.

    The push enters a market that already counts more Chinese dining spots than individual locations of almost any major American fast-food chain. For decades, those menus relied heavily on Westernised adaptations like chop suey and fortune cookies, both created in the United States rather than mainland China. Traditional fare struggled to gain traction during the twentieth century as immigrant chefs navigated widespread consumer resistance and discrimination.

    Shifting from takeout staples to authentic menus

    Domestic headwinds across China’s dining sector are now accelerating the overseas push. Operators face tighter consumer spending and intense margin pressure in their home cities, making international expansion an urgent priority rather than a long-term experiment.

    Instead of modifying dishes to suit Western palates, newer entrants are bringing specialized formats straight from the mainland. Concepts range from high-end Michelin-starred Peking duck houses to regional hotpot and noodle formats. The shift reflects growing diner familiarity with authentic Chinese culinary traditions, moving the market away from generic takeout boxes toward distinct regional identities.

    Navigating saturated overseas markets

    Breaking into the American market presents operational hurdles despite the historical presence of Chinese food. Mainland chains must manage higher labor expenses, complex local supply chains, and entrenched domestic competitors while maintaining recipe authenticity.

    The test for Chinese operators is whether authentic regional concepts can capture mainstream suburban foot traffic or remain confined to dense urban centers with established Asian diaspora populations.

  • South Korea’s APR Targets W500b in Europe After First-Half Sales Surge

    South Korea’s APR Targets W500b in Europe After First-Half Sales Surge

    South Korean beauty company APR raised its full-year European sales target to 500 billion won ($358 million) after regional revenue jumped 363 per cent in the first half of 2026.

    European sales reached 228.9 billion won ($163.8 million) during the six-month period, accounting for roughly 17 per cent of the Seoul-based firm’s total revenue.

    Amazon Stores and Sephora Shelves

    Online momentum built quickly after APR launched official storefronts on Amazon in the UK, France, Germany, Italy and Spain late last year. Average monthly sales across those five country portals grew more than eightfold between January and June, lifted by demand during Amazon’s Prime Day event.

    Physical retail followed a parallel trajectory. APR secured shelf space at Sephora in March, driving its first-half offline revenue in Europe up more than ninefold compared with the same period a year earlier. To support the retail push, the company increased its available stock-keeping units in the region by more than five times.

    Korean Beauty Footprint Abroad

    The European push shows how quickly Asian beauty brands can convert digital traction into physical shelf space once regional distribution networks open up. While domestic Korean cosmetics demand remains steady, major operators in Seoul increasingly rely on Western department store chains and global e-commerce portals to absorb rising production volumes.

    APR is preparing to open dedicated Amazon storefronts in additional European countries while negotiating terms with regional department stores and specialty beauty chains to widen its physical distribution network before the end of the year.

  • Chick-fil-A Opens Second Singapore Store Under US$75 Million Asia Push

    Chick-fil-A Opens Second Singapore Store Under US$75 Million Asia Push

    Chick-fil-A opened its second restaurant in Singapore at Millenia Walk on July 30, backing a US$75 million capital commitment to expand across Asia over the next decade.

    The US fast-food chain appointed 23-year food and beverage veteran Deborah Ku as owner-operator after an 11-round interview process that screened more than 900 applicants over nearly two years.

    Single-unit operator model

    Unlike competitors that rely on master franchisees or multi-unit master developers across Southeast Asia, Chick-fil-A runs a single-operator structure. The Atlanta-based company assigns one dedicated local owner-operator to lead daily operations at each site.

    The Millenia Walk restaurant maintains standard corporate operating policies, including closing on Sundays. Prior to opening its doors, the branch donated S$25,000 to The Food Bank Singapore under the chain’s mandatory community contribution rule for new outlets. Ku adapted the menu for local palates with a Singapore Chili Sauce alongside distinct domestic architectural elements.

    Western fast-food expansion in Southeast Asia

    American quick-service brands face a fiercely competitive environment in Singapore, where high mall rents and persistent kitchen labour shortages have forced several established dining concepts to downsize or exit entirely since 2022. While rivals such as McDonald’s and KFC rely on mass-scale corporate franchising to protect margins, Chick-fil-A is testing whether high-touch individual owner-operators can carve out defensible market share in island retail hubs.

    Real estate watchers and franchisors now track site selection for the company’s next pipeline locations as it deploys the remainder of its 10-year, US$75 million regional capital pool.

  • Puma Relocates and Expands Flagship Store at VivoCity Singapore

    Puma Relocates and Expands Flagship Store at VivoCity Singapore

    Puma has opened its renovated flagship store at VivoCity in Singapore. The label shifted operations to a larger space on the mall’s ground level.

    Trading previously took place on level two. The new location sits on level one to capture heavier shopper traffic.

    Floor shift and category layout

    The expanded store houses the brand’s footwear, apparel, and accessories across distinct sections. Key product zones show running, training, team sports, and motorsports merchandise.

    “VivoCity is an important retail destination in Singapore, and this new flagship allows us to bring the full breadth of Puma to consumers in a more engaging and accessible way,” said Sanjay Roy, managing director of Puma Southeast Asia and Oceania.

    Sportswear footprint in regional malls

    Sports brands across Southeast Asia continue upgrading mall tenancies from upper levels to prime ground-floor units. The strategy targets casual lifestyle buyers alongside performance athletes. RetailNews Asia has observed similar moves across core retail nodes in Singapore, where flagship expansions anchor marketing and broader wholesale distribution.

    At VivoCity, the store is now fully operational with the brand’s complete seasonal line-up ahead of the final quarter retail cycle.

  • Makro Returns to Philippines with Four Greater Manila Outlets

    Makro Returns to Philippines with Four Greater Manila Outlets

    Thai wholesale operator CP Axtra has partnered with Ayala Corporation to bring Makro back to the Philippines across four commercial estates in Greater Manila.

    Under the deal, the joint venture signed lease agreements with Ayala Land for sites in Quezon City, Taguig, Laguna, and Cavite. The cash-and-carry brand returns nearly two decades after its original footprint was sold off and absorbed by rival operators.

    Four Hubs Across Greater Manila

    All four locations sit inside key transport corridors and commercial zones. In Quezon City, Makro will open at Cloverleaf at the intersection of EDSA and the North Luzon Expressway. In Taguig, the retailer will take space inside Ayala Malls Arca South to serve the capital’s southern gateway.

    Two other branches target corridors south of Metro Manila. Broadfield in Biñan, Laguna, puts Makro inside a dedicated commercial and logistics campus. Meanwhile, Evo City in Kawit, Cavite, places the brand in a fast-growing residential and commercial district.

    Rebuilding an Old Partnership

    Makro first entered the Philippine market in March 1996 through a joint venture among Dutch retailer SHV, Ayala, and the SM Group. Ayala sold its 28 percent stake in 2004. SM took full control five years later, converting all existing branches into SM Hypermarkets by 2009.

    Today, the partnership pairs Ayala with CP Axtra, the retail arm of Thailand’s Charoen Pokphand Group, which operates Makro wholesale centres and Lotus’s supermarkets. The Philippine market offers a strong base of small merchants, food service businesses, and bulk-buying households that CP Axtra targets across Southeast Asia.

    Makro Philippines plans to open its first two stores at Cloverleaf and Arca South between the fourth quarter of 2026 and the first quarter of 2027. Openings in Cavite and Laguna will follow.

  • On Opens First Sydney Store at Westfield Bondi Junction

    On Opens First Sydney Store at Westfield Bondi Junction

    Swiss sportswear company On has opened its first Sydney store at Westfield Bondi Junction. The launch brings its Australian retail network to two physical locations.

    Located on Level 3, the 493-square-metre space pushes the brand’s global corporate-owned store count past 70 units across major metropolitan centres.

    Footwear, Collaborations and Local Design

    The shop carries On’s core inventory across running, training, tennis, and lifestyle footwear, apparel, and accessories. Shoppers can also buy limited-edition collaborative collections with external partners, including Post Archive Faction, Sky High Farm Goods, and grocery brand Erewhon.

    Local design elements run throughout the interior. Builders fitted the unit with textured concrete, sandstone-style seating, regional tiles, and a bespoke accent wall created by Australian finish firm Pretty in Paint Australia to match coastal running corridors around Bondi.

    “It is a place that feels deeply connected to what On stands for,” said Lauren Portelli, commercial director for Oceania at On.

    Direct Retail Push in Asia-Pacific

    Direct retail expansion has become a primary channel for performance footwear labels seeking higher margins and greater control over brand presentation across Asia-Pacific. Wholesale distribution through specialty running shops gave On its initial market volume in Australia. Dedicated company stores now allow the business to show full technical lines alongside higher-priced lifestyle apparel that multi-brand stockists rarely carry.

    Founded in Zurich in 2010, the company now distributes products across more than 80 countries worldwide. Attention turns to whether the Swiss group will add direct retail sites in Melbourne and Brisbane as it scales regional store operations.

  • Pop Mart First-Half Revenue Rises 23.8% to RMB 17.17 Billion

    Pop Mart First-Half Revenue Rises 23.8% to RMB 17.17 Billion

    Pop Mart grew first-half revenue by 23.8 per cent to RMB 17.17 billion (US$2.4 billion) in Beijing as newer character lines diversified earnings beyond Labubu. Gross margin reached 69.7 per cent for the six-month period.

    The Monsters franchise, which includes Labubu, generated RMB 4.45 billion to remain the company’s largest intellectual property. Its share of total corporate revenue dropped to 26 per cent from 34.7 per cent a year earlier, reflecting faster gains in secondary product lines.

    Twinkle Twinkle Gains on The Monsters

    Twinkle Twinkle surged 580.6 per cent year on year to RMB 2.65 billion, making it the fastest-expanding property in the catalogue. Four other lines, Crybaby, Dimoo, SkullPanda and Hirono, each generated more than RMB 1 billion during the half.

    Product formats showed similar diversification away from standard vinyl blind boxes. Revenue from plush items climbed 60 per cent to RMB 9.82 billion as shoppers bought bag charms, soft figures and related lifestyle goods.

    Collectibles makers across Asia face rapid fad cycles once single characters peak on social media. By shifting production capacity toward plush accessories and scaling multiple character rosters simultaneously, Pop Mart is attempting to build a multi-franchise licensing business modeled on Sanrio rather than a single-hit novelty toy brand.

    Global Store Count Reaches 676 Locations

    Physical distribution expanded by 46 net new stores and 190 roboshops in the first six months of the year. That brought the global brick-and-mortar network to 676 physical outlets and 2,827 automated vending units.

    The Americas led store additions with 22 net openings to reach 86 sites. Asia-Pacific locations outside Greater China grew by five to 90, while Europe and other regions added nine stores to stand at 45.

    Food and beverage formats are also rolling out internationally. Following trial pop-ups across mainland China and a permanent venue in Aranya, the group opened its first overseas Pop Bakery site on Sentosa Island in Singapore, setting up the brand’s next wave of lifestyle retail openings.

  • Vietnam’s Viva Star Coffee Expands to Malaysia with October Klang Store

    Vietnam’s Viva Star Coffee Expands to Malaysia with October Klang Store

    Vietnamese cafe chain Viva Star Coffee will open its first Malaysian outlet in October at Wyndham Acmar Klang through a partnership with local firm GinsengWorld Biotech Berhad.

    Under the agreement, GinsengWorld will manage local operations while the Vietnamese group provides coffee sourcing, store formats and franchise systems developed over two decades in its home market.

    Franchise formats and supply chain

    Founded in Vietnam, Viva Star Coffee operates an integrated farm-to-cup model that spans bean cultivation, roasting, packaged exports and retail outlets. The chain relies on local master franchisees to scale across international borders rather than building corporate-owned store networks from scratch.

    Its retail lineup includes Viva Reserve, a higher-ticket format featuring six bean varieties and six brewing methods at a dedicated bar, alongside Viva Togo, a compact concept built for fast-service takeaway orders.

    Beyond store counters, the brand exports packaged coffee to South Korea, the United States, Czechia, Australia and Japan, where it established distribution channels in 2022.

    Regional coffee push into Malaysia

    Malaysia gives Viva Star Coffee its seventh overseas market since beginning its international push in Cambodia in 2018. The company has since added operations in Indonesia, Singapore, Thailand, China and India.

    Southeast Asian coffee operators are competing aggressively across each other’s home territories. Vietnamese chains such as Cong Ca Phe and Viva Star Coffee are taking their robusta-heavy menus into urban Malaysia and Indonesia, where local incumbents and international giants already fight for retail mall footfall and office lunch traffic.

    All eyes turn to the October opening in Klang, which will test how Viva Star Coffee’s franchise pricing and roast profiles compete against established domestic tea and coffee chains.

  • Filipino-American Grocery Chain Seafood City Opens First Arizona Store

    Filipino-American Grocery Chain Seafood City Opens First Arizona Store

    Seafood City Supermarket, a US-based grocery chain with roots in Filipino and Asian products, has officially opened its first store in Arizona. The new location in Chandler, an East Valley city near Phoenix, marks a strategic expansion for the company into new territories.

    The Chandler supermarket is designed to be a comprehensive destination for Filipino and pan-Asian groceries, fresh produce, and seafood. This opening continues Seafood City’s growth trajectory, building on its strong presence in California and other states with significant Filipino diaspora communities.

    Expanding US Footprint

    The Chandler store joins Seafood City’s existing network across the United States and Canada. The company, founded by Filipino-American entrepreneurs, has historically focused on serving communities with a high concentration of Filipino immigrants and those seeking specific Asian food items.

    The move into Arizona represents an effort to tap into growing Asian-American populations in new regions. Supermarkets catering to specific ethnic demographics often become community hubs, offering a taste of home and a wide range of specialty goods not typically found in mainstream stores.

    Regional Retail Dynamics

    For retailers in Asia, this expansion highlights the ongoing opportunities in catering to diverse consumer preferences, particularly within diaspora communities. The success of chains like Seafood City in North America can inform strategies for Asian grocery brands considering international expansion or for local retailers looking to enhance their specialty offerings.

    RetailNews Asia observes similar trends within the Asia-Pacific region, where specialized supermarkets and food halls are emerging to serve distinct consumer groups, whether focusing on organic products, imported goods, or specific regional cuisines. The ability to create a strong cultural connection through product assortment and store experience remains a key differentiator.

  • H Mart Orlando Unveils Expanded Asian Food Hall

    H Mart Orlando Unveils Expanded Asian Food Hall

    H Mart, America’s prominent Asian supermarket chain, will significantly enhance its customer experience with the Phase 2 grand opening of an expanded food hall in its Orlando, Florida, supermarket. The new extension is scheduled to launch on August 21, 2026, at 10:30 a.m. Local time, with regular operating hours set from 10:30 a.m. To 9:00 p.m. Daily.

    Located at 7501 W Colonial Dr, the Orlando supermarket, which opened last year and spans over 100,074 square feet, has already established itself as a community hub. The food hall expansion doubles the available dining choices, offering a wider array of culinary experiences. This move reinforces H Mart’s ongoing commitment to innovation and service excellence, bringing diverse Asian flavors under one roof.

    Expanding Culinary Horizons

    The expanded food hall aims to redefine convenience and variety by bringing together popular Asian fast-casual favorites. Customers can expect a diverse range of dishes, all prepared with fresh ingredients and authentic flavors. Offerings will include Korean street food, iconic Korean fried chicken, sweet stuffed hotteok, and savory Japanese curries.

    Brian Kwon, President of H Mart, stated the company’s enthusiasm for the expansion, emphasizing its dedication to sharing Asian food culture with the community. He affirmed the commitment to maintaining the high quality of food and service customers have come to expect. This expansion aligns with H Mart’s strategy to provide a holistic experience that combines shopping, dining, and entertainment.

    New Dining Concepts Introduced

    The new extension will introduce six distinct dining stalls, each offering a unique culinary focus. These additions are designed to create an upscale ambiance within the cultural space of the food hall. The new establishments include:

    • Curry 88: Specializing in Japanese Curry
    • Mari Mari: Offering Maki Rolls, Inari, and Noodles
    • Seoul Hotteok: Featuring Korean Traditional Dessert
    • bb.q Chicken: Known for Korea’s Finest Fried Chicken
    • Dduk Dabang: Serving Korean Street Food
    • SORIMMARA: A Korean Style Mala Restaurant

    H Mart’s strategic move to integrate an extensive food hall within its supermarket model echoes a broader trend observed across Asia, where retailers increasingly blend grocery shopping with experiential dining. In markets like South Korea and Japan, large-format supermarkets often feature diverse food courts and prepared food sections, drawing customers in not just for staples but also for a complete lifestyle experience. This US expansion by an Asian grocery giant highlights the growing global appeal of Asian culinary diversity and the evolution of the supermarket format into a comprehensive lifestyle destination.