UK supermarket giant Tesco PLC has announced “difficult changes” to its business at the start of the year, including the closure of 43 stores, lower prices on the country’s favourite brands, flat investment in payroll, and significant revision to its store building program and reduced capital expenditure budget.
“I am very conscious that the consequences of these changes are significant for all stakeholders in our business but we are facing the reality of the situation. Our recent performance gives us confidence that when we pull together and put the customer first we can deliver the right results,” said Tesco Chief Dave Lewis.
This came at the heels of group sales for the 19 weeks to 3 January 2015 declining by 0.6 percent at constant rates, including fuel and by 1.9 percent, including fuel.
In Asia, total sales for the 19 week period declined by 1.5 percent at constant rates, with like-for-like sales declining by 4.6 percent.
It said market conditions across the region remain challenging. In Thailand, sales trends improved over the period as we annualized the impact of the external pressures linked to political disruption last year. In Korea, a higher number of enforced Sunday closures under the DIDA opening regulations affected the performance of all large retailers.
Speaking to Jody Hodges, Group Project Planning Director at Tesco, in a video interview, Lewis said there are three priorities now: recovering the competitiveness in the core UK business, protecting and strengthening the balance sheet, rebuilding the trust and the transparency in the brand and the business.
On 8 January, Tesco cut prices on hundreds of branded products in response to demands from customers for simpler, lower and more stable prices.
“We know that brands are important to our customers: they’re the products families don’t want to do without. So from today, customers will be able to buy many of their favourite products cheaper at Tesco – from Tetley Tea to Colgate Triple Action Toothpaste, Hovis White Bread to Kellogg’s Cornflakes,” said Tesco’s Chief Customer Officer, Jill Easterbrook in a statement.
She added that overall, the company is cutting the prices of around 380 branded products by an average of 25 percent.
