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Tag: Sephora

  • Star leaks Fenty Beauty by Rihanna campaign images

    Star leaks Fenty Beauty by Rihanna campaign images

    Pop star Rihanna has uploaded visuals from the advertising campaign for her new cosmetics line Fenty Beauty by Rihanna on Instagram.

    The Barbados-born entertainer has 56.2 million followers on the social-media site.

    Little information has been released yet about the beauty line, created in collaboration with Kendo, the LVMH group’s subsidiary which also works on Kat Von D and Marc Jacobs Beauty.

    Rihanna presented her first make-up product, a bronze lip gloss with a glistening rosy shimmer and “holographic” effects 12 months ago at a catwalk show for Fenty Puma, the line designed in collaboration with German sports brand.

    Fenty Beauty by Rihanna will be available at Sephora stores and on the perfumery retailer’s e-shop from Friday.

    This is not Rihanna’s first foray into make-up. She had a collaboration with Mac Cosmetics in 2013.

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  • Sephora’s latest store “completes omnichannel loop”

    Sephora’s latest store “completes omnichannel loop”

    Cosmetics retailer, Sephora, will open its 11th Australian store at Westfield Bondi Junction in September.

    The new location adds to the beauty chain’s five Sydney stores, located at Pitt St, Broadway, Macquarie, Warringah, Macarthur Square, as well as the soon to open Charlestown (Hunter Valley) location.

    Sephora country manager, Libby Amelia, said it had been a “big year” for the brand and that there was “no sign of us slowing down yet.”

    Brands including KORA Organics, The Beauty Chef and WelleCo, alongside luxe hair care brand Ouai and natural efficacious skincare like Peter Thomas Roth and Ole Henriksen will be offered at the store.

    According to Amelia, the Bondi location will house niche, luxe and natural offerings from local and international brands, with the store set to one of the first retail locations to include Sephora’s new in-store ‘Wellness’ hub, which completes “the loop on our omnichannel offering.”

    “In 2017, ‘Wellness’ became the new black – far from a trend, this beauty essential is a staple in the routines of women across the globe,” said Amelia.

    “Instead of buying quick-fixes and synthetic supplements health-conscious consumers are turning to products with ingredients that promise to combat the effects of an always-on lifestyle.”

    As the first market globally to adopt the Wellness vertical, the global retailer said “it’s only logical that the Australian market would select from the wealth of Aussie wellness brands,” offering a selection from Miranda Kerr’s KORA Organics and Elle Macpherson’s WelleCo, Carla Oates’ The Beauty Chef, James Duigan’s Bodyism, and Chanelle Louise’s Cilk Rosewater.

    “Our customers always want the next big thing, and the demand for wellness has been growing for some time”, said Alice Macdonald, Sephora Australia’s digital category manager.

    “Women are seeing beauty as a natural extension of their health, and are scanning beauty labels just as thoroughly as they do the labels on their food. The social movement for the wellness category is really strong with our customers, and we are so excited to be able to cater to their needs.”

    Sephora Australia retail category manager, Kirrily Bird, said its customers “know that Wellness isn’t an add-on or an afterthought, but a key step in her daily beauty routine” and that the retailer was “really conscious of partnering with brands and products that had a strong link back to beauty and skin health.”

    Of the future plans for the category, Amelia said that, “Wellness isn’t a moment, but a mainstay at the core of our business”.

    “The launch is one moment in the journey of Wellness for Sephora and for our brands and offering. Watch this space,” she said.

  • Sephora Malaysia to open at Genting Highlands

    Sephora Malaysia to open at Genting Highlands

    Sephora Malaysia will open its 19th store at the Sky Avenue mall, in Genting Highlands on September 1.

    The beauty retailer will feature up to 100 international brands including Dr. Jart+, Fresh, Kat Von D, Marc Jacobs Beauty, Tarte.

    Product categories range from makeup, skincare, devices and haircare through to fragrances.

    Opening day promotions will be available for early bird customers, including gift vouchers from RM50 to RM100, Sephora mini backpacks and other giveaways. There will be live music in-store.

  • Sephora Studio store concept unveiled in Boston

    Sephora Studio store concept unveiled in Boston

    Global beauty retailer Sephora has unveiled its first new concept mini-store format, in Boston. The Sephora Studio is contained within just 2000 sqft (190 sqm) and – in the company’s words – has an “emphasis on artistry and skincare services”.

    The store opened on Boston’s high-end shopping strip, Newbury Street, on Friday.

    “The Sephora Studio presents clients with an optimised store design and intimate format that fosters personalised connections between our clients and the store’s top-ranking beauty advisors,” said Calvin McDonald, president and CEO of Sephora Americas.

    “In today’s retail environment where very little is constant and clients’ expectations are ever-evolving, one thing has remained true for Sephora: there is no better way to create meaningful connections with clients than through personalised experiences and a customised approach to beauty. We could not be more focused on that notion than we are with the opening of Sephora Studio.

    “The Studio merges the best of an inclusive neighbourhood retail environment with best-in-class digital tools that enable our expert beauty advisors to customise recommendations on an individual basis,” said McDonald.

    Online to Offline strategy

    Sephora Studio integrates a variety of digital tools to optimise client experiences before, during and after their store visit. Among them are digital welcome and service menu screens for easy navigation and self-help, and beauty advisors with mobilised devices that can quickly service clients with appointment check in, looking up their Beauty Insider loyalty program status, and retrieving Sephora.com ratings and reviews on any product throughout the store.

    Additionally, Sephora Studio features two omnichannel product delivery options: order in store and same day pick-up. Both delivery features offer ease and convenience for purchase of product not available at the store. With order in store, Sephora staff can place the client’s order through Sephora.com with complimentary standard shipping or reduced next day shipping. For those who may need products faster, Sephora Studio will partner with another Boston store, Sephora Prudential Center, one of the first Sephora US stores to offer same day pick up.

    From October, Boston area clients can purchase on their device via the Sephora app and pick it up at Sephora Prudential Center the same day.

    Teach, inspire and play

    Meanwhile, Sephora’s innovative retail concept designed to Teach, Inspire, Play will extend to Sephora Studio by encouraging clients to freely test products from a curated selection of brands across prestige cosmetics, skincare, hair care and fragrance.

    “Sephora Studio is a destination for iconic, cult and emerging prestige beauty brands, including makeup, skincare, haircare and fragrance such as Benefit, Bite Beauty, Bobbie Brown, Bumble and bumble, Caudalie, Drunk Elephant, Drybar, Fresh, Kat Von D Beauty, Milk Makeup, Ole Henriksen, Ouai, Sunday Riley, NARS and Verb. The studio will offer clients a safe place to learn, play and master new looks with ongoing inspirational group learning-style Sephora Beauty Classes,” the company said.

    Clients can drop by to check makeover availability or book a premium service at one of the eight beauty studio seats in advance using Sephora’s client reservation system available online, through its app and via Facebook Messenger.

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  • Moschino launches first cosmetic collection with Sephora

    Moschino launches first cosmetic collection with Sephora

    Italian luxury fashion label Moschino is making its first leap into cosmetics, teaming up with global beauty retailer Sephora to distribute its debut make-up collection.

    The Moschino x Sephora collection is centred on bright colours and features quirky packaging, such as Moschino’s signature teddy bear in gold.

    The seven items include lip-gloss, brushes, a highlighter and an eye shadow, the latter housed in a palette designed to look like a shopping bag.

    Collection prices range from US$23 for the miniature shopping bag eye shadow to $68 for the teddy bear brush set.

    It marks the first cosmetics collection to come out of the Jeremy Scott-helmed Moschino. Part of the Aeffe group since 1999, the Italian brand already has a retail history with Sephora, with its multiple fragrances being sold there.

    The cosmetics debut follows up Moschino’s foray into furniture when, in March, it released a capsuled collection designed in collaboration with furniture company Gufram.

    In the APAC region, Sephora has stores in China, Hong Kong, Indonesia, Malaysia, The Philippines, Singapore, Thailand, and Australia and New Zealand. It’s also present in Europe, and in North and South America.

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  • Sephora to open store in Doota mall in Korea

    Sephora to open store in Doota mall in Korea

    Sephora, the world’s largest cosmetics multi shop, will open a store in Doota Mall, Dongdaemun, Seoul.

    According to officials, Sephora is in the process of making contract with Doota Mall.

    Sephora, that started in 1969 as a small cosmetics shop in France, is a famous cosmetics shop that is often found in famous shopping streets around the world, where customer can buy and test various cosmetic brands.

    Especially in 1997, the power of Sephora became stronger when it was sold to the LVMH group of world famous brand Louis Vuitton.

    It has been reported that Doosan’s owner, Park Seo-won, in charge of distribution strategy of Doosan (CSO), has contacted officials of Louis Vuitton and It is now presumed to open Sephora in Doota Mall.

    Park Seo-won met Bernard Arnault, who is president of LVMH group in the eve of Louis Vuitton Exhibition held at Dongdaemun Design Plaza in Seoul in early June, and also attended the “Viva Technology” conference, a start-up company road show held in Paris, France.

    At the time of opening the Doota Duty Free Shop, Park visited Louis Vuitton and Chanel‘s headquarters to try and attract luxury brands. However, one year later, they are facing difficulties in attracting luxury brands compared to other duty free shops. In addition, Doota duty free sales was directly affected by Thaad.

    However, it is now possible to expect to boost the Doota mall through the opening of Sephora.

    Sephora is expected to attract not only foreign customers but also Korean customers by having a PB brand that can be sold only in Sephora as well as luxury cosmetics brands such as Dior, Hermes, Prada and Tom Ford.

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  • For some Indie beauty brands, getting into Sephora can be better than getting into an incubator

    For some Indie beauty brands, getting into Sephora can be better than getting into an incubator

    For Supergoop’s Holly Thaggard, getting into Sephora helped her small sunscreen brand look bigger than it was. Over the six years since she got onto the shelves of Sephora – the world’s largest beauty retailer with more than 2,300 stores worldwide, including more than 350 in the United States – Sephora has been especially helpful in promoting the brand, developing new products and navigating the regulatory complexities of launching in multiple countries in Asia.

    That’s typical of how Sephora deals with the small brands it helps launch. Think of Sephora as part retailer, and part incubator for indie beauty brands.  To get in to Sephora, startups need to have not only a strong product, but also a strong story the beauty retailer can tell. Sephora, a division of luxury conglomerate LVMH, has gotten flack for stocking LVMH brands over those of cosmetics giants L’Oréal and Estee Lauder.

    But for the startup brands it works with, its execs will brainstorm on product development, help with social-media promotion, and offer a roadmap for how to go from small to big based on a template it’s been using successfully for years. “We work very closely with these brands,” says Priya Venkatesh, Sephora’s vice of merchandising for skincare and haircare. “That is the model of Sephora.”

    Over the years, it’s given big boosts to indie makeup brands like Urban Decay, a cult favorite purchased by L’Oréal in 2012, and Too Faced, a popular indie brand bought by Estee Lauder last year for $1.4 billion. “Sephora is constantly looking to support new and indie brands,” says Amanda Davenport, a retail consultant at The Grayson Co. For the brands that make it onto the shelves, she notes, “they have done a lot of things right, and they have the opportunity to scale.”

    Consider a startup haircare brand, Ouai (pronounced “way”) added the name of celebrity stylist Jen Atkin, who founded the line, to its products’ packaging at the urging of Sephora. “Jen didn’t want that,” says Ouai co-president Andrew Knox. “If Sephora didn’t push that, we might not have done it.” The startup, which expects sales above $20 million this year, also worked closely with Sephora on the launch of a dry shampoo foam in February, creating how-to videos and Instagram content for the retailer about it. As co-president Deanna Kangas says: “They understand small brands, and how to build small brands. That is part of Sephora’s DNA.”

  • LVMH sales soar as shoppers return to luxury

    LVMH sales soar as shoppers return to luxury

    LVMH sales surged 15 per cent in the latest quarter to €9.88 billion (US$10.477 billion).

    That was nearly €400 million more than analysts had been expecting, with the result driven across all of the luxury group’s business units.

    Fashion and leather goods, which account for more than half the company’s turnover, rose 15 per cent during the quarter. That compares with static growth the same quarter last year. Fendi and Louis Vuitton were singled out by analysts as strong performers, with Celine, Kenzo, Loewe and Berluti also showing progress.

    LVMH’s leather and fashion brands also include Dior, Emilio Pucci, Fendi, Givenchy, Louis Vuitton, Marc Jacobs, Moynat, Rimowa and Thomas Pink.

    ‘Selective retailing’,  the group’s second-largest division, had been dragged down by DFS in prior quarters, offsetting a strong performance by Sephora cosmetics chain, observed Deborah Aitken, an analyst with Bloomberg Intelligence. But the latest quarter it showed improvement of 11 per cent. Sephora continued to gain market share globally and recorded double-digit revenue and profit growth for the quarter.

    “This could be an important turnaround,” said Aitken.

    Liquor – including brands such as Cape Mentelle, Chandon, Cloudy Bay, Dom Pérignon, Glenmorangie, Hennessy, Krug, Moët & Chandon and Veuve Clicquot – was the second best performing sector, up 13 per cent organically. Hennessy was a star performer.

    Sales of watches and jewellery also rebounded, rising 11 per cent. Bulgari continued to gain market share and Tag Heuer successfully launched its new Connected Modular 45 watch.

    And the perfume and cosmetics business grew sales by 12 per cent.

    Fung Global Retail observed that Parfums Christian Dior reported good growth and Guerlain launched a new women’s fragrance called Mon Guerlain during the quarter. Parfums Givenchy benefited from the success of lipstick lines, which saw rapid development in Asia. In addition, the Kat Von D brand launched exclusively in January 2017 at Sephora in France.

    Managing expectations

    While the company was clearly pleased with its results it did warn shareholders to keep their expectations modest, pointing out the growth had come against a 2016 quarter when the industry was struggling with Paris terror attacks. It said such levels of growth should not be expected for the full year.

    LVMH shares rose to a record in Paris after the results were announced.

    The LVMH figures will set the standard for a raft of luxury retail earnings due to be released in the coming days. Prada reports results today and Kering, parent of Gucci, on April 25.

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  • Retailers snag prime spots for flagships amid lower rentals

    Retailers snag prime spots for flagships amid lower rentals

    Rising vacancies and plunging rentals in shopping malls may be a headache for landlords, but it is not all bad news for retailers who have taken advantage of lower rentals to snag prime locations for their flagship stores.

    More than 10 flagship stores were set up islandwide last year, noted property consultancy Cushman & Wakefield’s research director Christine Li. This is the highest number since the global financial crisis in 2009, she said.

    The last wave of flagship stores were set up between 2007 and 2009, when Orchard Road was undergoing a makeover.

    Last year, cosmetics label MAC and Sephora opened flagships at Ion Orchard, while Japanese fashion retailer Uniqlo unveiled a three-storey store in Orchard Central. Other new flagships include those of watch brand Rolex at Marina Square and German leather goods brand Braun Buffel at Marina Bay Sands.

    Ms Li said: “In the lower rent environment, 2016 saw a ‘flight to quality’ as retail brands that are still optimistic on expansion took this opportunity to upgrade to larger prime retail spaces vacated by previous tenants.”

    • 10 At least this number of flagship stores were set up islandwide last year. This is the highest number since the global financial crisis in 2009.

    She said flagships are strategic, as they reinforce and enhance a brand’s presence and status.

    Uniqlo’s founder Tadashi Yanai said the firm decided to open a flagship in Orchard Road as it sees Singapore as a gateway to not only the markets in South-east Asia but also in the Middle East and Africa.

    “Despite the faltering retail climate in Singapore, Uniqlo’s belief in the potential of this region is what has driven (our) decision to launch the three-storey Global Flagship store here,” he said.

    The islandwide vacancy rate for retail space was 7.5 per cent at the end of last year, up from 4.5 per cent at the end of 2013, Urban Redevelopment Authority (URA) data showed.

    The climbing vacancy rate has, in turn, reduced rental rates. The median rental rate for retail space in the third quarter of last year was the lowest on record, falling to $9.82 per sq ft per month for the Orchard Road area – the first time it fell below $10, URA data showed.

    Riding on the wave of soft rents, French sporting goods retailer Decathlon even secured a 15-year lease for a 35,000 sq ft outlet in Viva Business Park in Chai Chee, which opened in January last year.

     

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  • Zara, Gap, Body Shop slash Indian retail prices

    Zara, Gap, Body Shop slash Indian retail prices

    Global brands like Gap, The Body Shop and Zara are slashing Indian retail prices to stay competitive in the heavily price-sensitive market.

    UK cosmetic brand The Body Shop slashed prices across categories in India by 20 to 30 per cent last week, and US fashion brand Gap is looking to have up to 40 per cent of its products made locally, which should allow prices to drop by 10 to 15 per cent.

    “The process has started,” says CEO J Suresh of Gap’s India franchisee Arvind Lifestyle Brands. The Indian-made items will be introduced next year.

    The Body Shop India COO Shriti Malhotra says its price cuts will make its products more accessible.

    Spanish fast-fashion brand Zara is also looking at slashing its prices to bring them closer to Swedish rival H&M.

    It quotes experts as saying price cutting is one of the most effective ways to boost sales and market share in India, particularly in highly competitive and fast-growing segments.

    “Most brands strategically lower prices for the value-conscious Indian consumer,” says CEO Devangshu Dutta of retail consultancy firm Third Eyesight.

    Inditex-owned fashion brand Zara reduced prices by up 15 per cent when H&M entered the Indian market in October 2015 with its global strategy of aggressive pricing. The move helped Zara record 17 per cent sales growth last year.

    When Arvind Lifestyle Brands took over the business of beauty and wellness retailer Sephora from former franchisee DLF Brands in September 2015, its first move was price correction. “We looked at pricing in Dubai and Singapore and kept it in the band of 5 to 10 per cent lower than that,” says Sephora India CEO Vivek Bali.

  • US investor buys into Mitra Adiperkasa

    US investor buys into Mitra Adiperkasa

    US private-equity company General Atlantic has made its first investment in Indonesia by buying into lifestyle retailer Mitra Adiperkasa (Map).

    It has subscribed for Rp1.08 trillion (US$80.5 million) in bonds issued by Map which are convertible into shares in its F&B subsidiary Map Boga Adiperkasa (MBA), which runs Cold Stone Creamery, Godiva, Krispy Kreme, Pizza Express and Starbucks in Indonesia. It has more than 300 stores across 24 cities, and has more than doubled its store count over the past five years.

    Map runs multi-channel retail concepts in Indonesia across a diversified portfolio of department stores, sportswear, specialty fashion, F&B, and lifestyle products. It has nearly 2000 retail stores.

    “We believe the rapid rise in Indonesia’s middle and young working classes, the increase in this population’s disposable income, and the continued rural-to-urban migration represents an opportunity for us to strengthen our international food brands and cement our leadership position in the F&B market,” says Map CEO V.P.

    Sharma. A portion of the investment money will be used to accelerate the F&B division’s network expansion.
    “Indonesia’s domestic consumption comprises more than half of gross domestic product, and consumption patterns are increasingly shifting toward modern and aspirational lifestyle brands,” says General Atlantic Southeast Asia head Wai hoong Fock. “These secular trends position MBA’s food & beverage portfolio well for further expansion.”

    Regional commitment

    The partnership, General Atlantic’s first investment in Indonesia, indicates its commitment to long-term market prospects in South-east Asia,” says Fock, who joined General Atlantic from CVC Capital Partners last year to lead its South-east Asia investing program. He is based in the firm’s Singapore office.
    General Atlantic has 18 investment professionals in Asia, based in offices in Beijing, Hong Kong, Mumbai and Singapore. The firm opened its Singapore office in 2011, investing three years later in Singapore-based online mobile entertainment/communication Garena platform. It has also supported the growth of retail and F&B companies including lifestyle brand Tory Burch, luxury fashion brand Zimmermann, restaurant group Barteca Holdings, urban juice-bar concept Joe & The Juice, community accommodation marketplace AirBNB and transportation network company Uber.

    Map has 1921 retail outlets in 68 cities throughout Indonesia. Its retail concepts include department stores (Debenhams, Galeries Lafayette, Seibu and Sogo), fashion and lifestyle (Crabtree & Evelyn, Kipling, Lacoste, Marks & Spencer, Massimo Dutti, Nautica, Sephora, Swarovski, Topman, Topshop and Zara), sports (Converse, Golf House, Oakley, Payless ShoeSource, Reebok, Rockport, Skechers, The Athlete’s Foot and The Sports Warehouse), F&B (Burger King, Cold Stone Creamery, Domino’s Pizza, Godiva, Krispy Kreme and Starbucks), kids (Kidz Station and Oshkosh B’Gosh) and bookstore Kinokuniya.

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  • CityOn.Zhengzhou to open fully leased

    CityOn.Zhengzhou to open fully leased

    Taubman Asia, a subsidiary of US shopping centre group Taubman Centers, and China’s Wangfujing Group, have announced the line-up of retailers for its CityOn.Zhengzhou mall in Henan province, set to open on March 16.

    When it opens, the centre will be 100 per cent leased and 90 per cent occupied with nearly 200 stores and restaurants. In the heart of Zhengdong New District, the six-level, 94,000 sqm shopping and dining destination will offer domestic, international and lifestyle brands from fast fashion to accessible luxury, anchored by a four-level Wangfujing department store.

    “We are thrilled to see our second China project coming to life in Zhengzhou,” says Taubman Asia president Rene Tremblay.

    Local, regional and international cuisine at all price points and in both seated restaurants and quick-serve formats will be a feature of the centre, which will also offer family-friendly experiential, educational and entertainment offerings.

    Many international brands will be making their central China debut at the centre, says Taubman Asia group VP Paul Wright.

    Outlets at the mall include…

    Fashion: Adidas, Ajidou, Basic House, Bershka, Charles & Keith, Columbia, Converse, Ecco, Five Plus, Forever 21, H&M, Innisfree, Jack & Jones, KIKC, Kipling, La Chapelle, Lee, Levi’s, Mango, Massimo Dutti, Miniso, Mishka, Mobi Garden, Nike, Pandora, Polo, Sand & Foam, Sephora, Skechers, Stradivarius, The North Face, Uniqlo, Vans, Vero Moda, Westlink and Zara.

    F&B/entertainment/kids/lifestyle/electronics: Acasia Food Village (featuring 14 food vendors), Benfu Sushi, Boat Noodle, Chatime, Chez Choux, Chicken Container, Coco, Dollar Shop, FrozenYo, GB Kids Station, Gong Cha, Grandma’s Kitchen, Guoguo Mutton Soup Restaurant, Guxiang No. 9 Catering, Hallmark Babies, Homao, Huawei, iSpace, La Chapelle Kids, Lenovo, MagicSalad, MM by Haircode, Mr Wish, NaughtyKids, New York Fries, Oscar CityOn Cinema, PapaBubble, Pizza Zone, Rbike, Siwuke Tea, Starbucks, Strawberry Forever, Subway, Teppanyaki Xiang, Toot Science, Udon & Tempura, Uncle, Wan Quan Bu Tong, Xiang Tian Xia Huo Guo, Xiao Liu Jia, Xiao Zhu Zhu Kao Rou, Xue Mi Da, Yang Xiang Dou Pi Shuan Niu Du, YuYuTo, ZBX Fresh Fish Hot Pot, Zheng Shi Yi and Zoo Steak.

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  • Pomelo boosts funding to $11m

    Pomelo boosts funding to $11m

    Thai online fashion retailer Pomelo has raised a follow-on round, bringing its total Series A funding to US$11 million.

    This round was again led by Singapore-based Jungle Ventures, with participation from existing investors and new contributors including 500 Tuk Tuks (a fund of major venture capitalist 500 Startups), Andre Hoffmann and Jonathan Price.

    Pomelo says it will use the funds to continue expanding in Southeast Asia. While focussed on Indonesia, Singapore and Thailand, it has customers in more than 40 countries.

    “We strive to provide the absolute best in terms of online fashion through our vertically integrated supply chain,” says Pomelo co-founder/CEO David Jou. “eCommerce is clearly approaching a tipping point in Southeast Asia, and we’re lucky to be one of the leaders in the fast-growing fashion vertical.”

    Additionally, the label continues to strengthen its management depth, having added Meg Mistry as brand president and James Lamrock as regional VP (operations). Mistry was previously regional creative director for online fashion house Zalora, while Lamrock was chief logistics officer at Luxola, which was acquired by beauty products company Sephora. Investment firm TPG senior adviser Jonathan Price has also joined in an advisory capacity. He was previously MD of cosmetics and skincare group The Body Shop Asia and global COO of accessories company Targus.

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  • DLF Brands quits luxury sector

    DLF Brands quits luxury sector

    India’s DLF Brands, which runs high-street fashion brands mall Emporio in Delhi, is quitting the luxury business.

    It has just shut down two of the seven stores of US fashion brand DKNY after parting ways earlier with such brands such as Giorgio Armani, Mango, Salvatore Ferragamo and Sephora.

    “We don’t have any plans to open more DKNY stores,” says DLG Brands MD Timmy Sarna. “And we don’t want to be in the high-fashion business. It’s difficult to scale up that business because there aren’t too many locations in the country where you can sell luxury.”

    Instead, DLF Brands, the retail arm of real-estate company DLF, wants to focus on mass brands. “We have profitable businesses in Kiko, Mothercare and Sunglass Hut,” says Sarna.

    DLF Brands has bought the franchise rights of UK-based Mothercare for 15 years, and plans to launch smaller stores, even in community-based markets, selling value-added products.

    “From 109 stores at present, we want to increase the number to 300. A major part of production is happening here now, so prices will eventually come down,” Sarna says. “Apart from this, our other brands such as Sunglass Hut, Claire’s and make-up brand Kiko are doing extremely well and are profitable.”

    DLF Brands started its exit from the luxury market in 2012, quitting its joint ventures with Ferragamo and Giorgio Armani. In 2014, it shut down stores of Italian menswear brand Boggi Milano, then last year parted with LVMH’s make-up and skincare brand Sephora, which was taken over by Arvind Lifestyle Brands.

    “You can either be in the fashion business or in the mass-brand business. You cannot have your finger in too many pies,” says Sarna.

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  • Coach Tmall flagship abandoned

    Coach Tmall flagship abandoned

    The official Coach Tmall flagship shop has been abandoned.

    Luxury bag brand Coach Inc says it will replace its shop on Alibaba Group Holding’s business-to-consumer sales site by selling directly through its own website and on its WeChat account, the social-media app run by Alibaba rival Tencent Holdings. Coach has offered coupons and launched a media campaign on WeChat.

    A Coach spokeswoman says the company wants to consolidate resources and will continue to look for innovative ways to leverage digital and social platforms.

    Alibaba says Coach products are still available on TMall from other merchants.

    Selling shoes, purses and accessories, Coach was one of the first US luxury brands to launch an official store on the TMall. It started with a temporary pop-up store from December 2011 to January 2012, opening a full store in 2015.

    Early this month, nearly a dozen trade groups wrote to Alibaba complaining that it was not doing enough to combat counterfeits. And the loss of Coach comes as Alibaba faces added scrutiny from a US trade agency as to whether it should be added to a list of marketplaces that are known for selling counterfeits.
    Alibaba’s Taobao consumer-to-consumer marketplace was on the list years ago, but was removed in 2012.

    Meanwhile, LVMH Moët Hennessy Louis Vuitton SE’s Guerlain has just opened a flagship store on TMall, and MakeUp Forever and Sephora, two other brands under the LVMH umbrella, also have TMall stores. Also, the cosmetics unit of Salvatore Ferragamo will launch its store later this month.

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