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Tag: Sports

  • CRC Sports Targets Thai Sneaker Market with 40% Stake in JD Sports Deal

    CRC Sports Targets Thai Sneaker Market with 40% Stake in JD Sports Deal

    CRC Sports, a division of Central Retail, has recently acquired a significant 40% stake in JD Sports Thailand. This strategic move is aimed at bolstering the company’s standing in Thailand’s rapidly expanding sports fashion sector.

    The transaction is projected to expedite growth in the premium sneaker and athleisure sectors, predominantly among the younger demographic. By merging CRC Sports’ expansive local retail network with JD Sports’ worldwide brand affiliations and merchandising expertise, the partnership is anticipated to be a formidable force in the market.

    Benefits of the Collaboration

    Tai Chirathivat, the CEO of Central Retail Brands and Specialties (CRBS), has highlighted the numerous benefits this collaboration brings. He emphasized that this partnership not only enhances their access to exclusive global products and licensing rights but also paves the way for the company to penetrate the sports lifestyle market fully. This sector, which is currently valued at over 35 billion baht (approximately US$1.1 million), is growing at an impressive annual rate of around 6%.

    With this acquisition, the company aims to seize up to 40% of the market share and emerge as the unrivaled leader in the sports lifestyle sector.

    JD Sports, a prominent player in the global market, currently runs more than 4,900 stores across 49 countries, hosting distinguished brands such as Nike, Adidas, New Balance, and On. Meanwhile, JD Sports Thailand operates 15 stores.

    On the other hand, CRC Sports operates over 129 stores throughout Thailand, featuring brands like Supersports, Rev Runnr, and Mono Store.

    Questions & Answers

    Why did CRC Sports acquire a stake in JD Sports Thailand?
    The acquisition aims to strengthen CRC Sports’ position in Thailand’s swiftly growing sports fashion market and accelerate its expansion in the premium sneaker and athleisure sectors.

    What advantages does the partnership between CRC Sports and JD Sports bring?
    The partnership combines CRC Sports’ extensive local retail network with JD Sports’ global brand affiliations and merchandising expertise, enhancing their access to exclusive global products and licensing rights.

    What is the growth rate of the sports lifestyle market in Thailand?
    The sports lifestyle market in Thailand is growing at an average annual rate of around 6%, and is currently valued at over 35 billion baht (approximately US$1.1 million).

  • NewRee Sports Tapped to Boost Reebok’s Expansion in Greater China: A New Era for Athletic Footwear

    NewRee Sports Tapped to Boost Reebok’s Expansion in Greater China: A New Era for Athletic Footwear

    Authentic Brands Group has teamed up with NewRee Sports, designating them as the primary operating collaborator for Reebok in Mainland China, Hong Kong, and Macau.

    Details of the Partnership

    As per the agreement, NewRee Sports is charged with the supervision of the production, importation, distribution, and sales of Reebok products across the three markets. This encompasses a broad range of products, including footwear and attire for both adults and children.

    The initiation of this partnership comes subsequent to the early dissolution of Reebok’s former licensing accord with Tristate Holdings. As per the details disclosed, the agreement with Tristate Holdings came to an end on December 31st.

    A New Chapter for Reebok

    Authentic Brands Group took the reins of Reebok from Adidas in 2021 and since then, it has adopted a strategy of collaborating with regional partners to boost the brand’s presence in pivotal markets.

    Established in 1895, Reebok has built a reputation for its longstanding heritage in athletic footwear and sports culture. In the present era, it aligns itself at the crossroads of sport, activewear, and lifestyle.

    The collaboration with NewRee Sports signifies a new chapter in Reebok’s evolution in Greater China. Authentic Brands Group is perpetuating the expansion of the brand’s presence via local operating partners.

    Questions & Answers

    What is the role of NewRee Sports in this partnership?
    NewRee Sports will supervise the production, importation, distribution, and sales of Reebok products in Mainland China, Hong Kong, and Macau.

    When did the previous agreement with Tristate Holdings end?
    The agreement with Tristate Holdings ended on December 31st.

    What is the current position of Reebok in the market?
    Reebok, having a strong legacy in athletic footwear and sports culture, currently places itself at the intersection of sport, activewear, and lifestyle.

  • Anta Sports Clinches $1.8 Billion Puma Stake, Emerges as Largest Shareholder in German Sports Giant

    Anta Sports Clinches $1.8 Billion Puma Stake, Emerges as Largest Shareholder in German Sports Giant

    Anta Sports Products, a leading sports company based in China, announced on Tuesday that it plans to acquire a 29.06 percent share in Puma from the Pinault family. The deal, worth 1.5 billion euros (approximately US$1.8 billion), will make Anta the largest shareholder in the German sports apparel manufacturer.

    In the agreement, which was outlined in a stock exchange filing, Anta will pay 35 euros per share in cash for 43 million Puma shares. This represents a considerable 62 percent premium on Puma’s closing share price of 21.63 euros on Monday. Following this announcement, Anta’s shares saw an early trading increase of 3.4 percent on Tuesday.

    The Strategic Sale

    This strategic move comes at a time when Puma is striving to regain its market position after losing ground to rivals Nike and Adidas. The brand is also currently dealing with increasing competition from rapidly expanding brands such as New Balance and Hoka.

    Anta expressed its confidence in Puma’s potential to enhance its global competitiveness and brand awareness with Anta as its primary investor. It was also stated that, upon finalizing the deal, Anta would pursue seats on Puma’s board.

    “Puma’s global business footprint and focused positioning in sports categories are highly complementary to our existing multi-brand and specialized business,” Anta expressed in a public statement.

    Expanding Market Reach

    The acquisition is likely to boost Puma’s sales in the highly profitable mainland Chinese market, while also promoting Anta’s multi-brand strategy. Anta has a successful history of acquiring and revitalizing Western sports and lifestyle brands. In 2019, for instance, Anta led a consortium to purchase Amer Sports, a company that owns brands such as racquet manufacturer Wilson and mountain sports specialist Salomon.

    The transaction follows a challenging period for Puma, as the company strives to boost sales and investor confidence under new CEO, Arthur Hoeld. In an effort to ignite a company turnaround, Puma announced in October that it would increase discounts, enhance marketing, and reduce its product range. This strategic shift also includes the reduction of 900 jobs.

    Previously, Artemis, headed by Francois-Henri Pinault, the chairman of luxury group Kering, characterized its Puma stake as non-strategic. The Pinault family received the holding from Kering in 2018 when the group refocused its operations exclusively on luxury goods.

    Puma has been grappling with weakened demand and lackluster sneaker launches, such as the Speedcat. Hoeld, who took the helm last year, has proposed a turnaround strategy focused on “brand heat,” performance products, and cost discipline.

    The deal is still conditional on antitrust clearances, shareholder approval at Anta, and regulatory approvals in China and other jurisdictions. Anta plans to organize an extraordinary general meeting, with the deal’s closure expected following the fulfillment of these conditions.

    Questions & Answers

    What percentage share in Puma does Anta Sports Products plan to acquire?
    Anta Sports Products is planning to acquire a 29.06 percent share in Puma.

    How does Anta Sports Products plan to pay for the Puma shares?
    Anta will pay 35 euros per share in cash for 43 million Puma shares.

    What is the expected impact of this acquisition on Puma’s sales?
    The acquisition is expected to increase Puma’s sales in the profitable mainland Chinese market.

  • Anta Sports Eyes Major Puma Stake: A Turnaround Hope for the Struggling German Sportswear Brand?

    Anta Sports Eyes Major Puma Stake: A Turnaround Hope for the Struggling German Sportswear Brand?

    China-based sporting goods company, Anta Sports Products, has proposed to purchase a 29% stake in Puma, the struggling German sportswear manufacturer, from the French Pinault family, according to insiders familiar with the negotiations.

    Anta Sports submitted their bid several weeks ago and has already arranged financing for the prospective acquisition, two of the sources disclosed. However, one source noted that negotiations have reached a stalemate.

    The Pinault family’s firm, Artemis, managed by François-Henri Pinault, Chairman of Kering, had been expecting bids for its Puma shares to surpass 40 euros each, said a fourth insider. The Pinault family originally obtained their shares in Puma from Kering as part of a conversion of the conglomerate into a luxury-focused entity in 2018.

    When approached for comments, both Artemis and Puma declined. A response from Anta is still pending.

    Following this news, Puma’s shares increased by up to 9%, reaching their highest value since May 2025, trading at 24.6 euros. Despite this, Puma’s market cap was 3.3 billion euros (US$3.85 billion) at the close of trading on Wednesday, a drastic 50% decrease from the same time the previous year due to a severe drop in sales.

    Arthur Hoeld, Puma’s newly-appointed CEO, revealed his recovery strategy in October following disappointing sales of releases like the Speedcat and a general decrease in revenue as customers favoured competitors such as Adidas, On, and Hoka.

    Anta, a Hong Kong-listed company with a history of acquiring and rejuvenating Western sports and lifestyle brands, has been considering a bid for Puma, a source revealed in November. In 2019, Anta led a consortium to buy Amer Sports, the owner of iconic brands like Wilson and Salomon.

    Analysts at RBC have stated that the potential sale of Artemis’ 29% stake in Puma could prove beneficial for Puma’s equity story. New ownership might increase investments in the brand, provide fresh insights, and support the early stages of Arthur Hoeld’s turnaround strategy.

    Artemis controls Kering as well as auction house Christie’s and Hollywood talent agency CAA. It has faced investor scrutiny due to the debt it accumulated as Pinault sought to diversify away from Gucci during a dip in luxury sales. A senior source close to Artemis noted in September that the Pinault family would not sell their Puma stake at the then-current market valuation but admitted the stake was “non-strategic”. Since then, Puma’s shares have increased by 15%.

    Questions & Answers

    Who has proposed to purchase a stake in Puma?
    Anta Sports Products, a China-based sporting goods company, has offered to buy a 29% stake in Puma.

    What is the estimated value of the Puma shares?
    Artemis, the Pinault family’s firm, had expected bids for its Puma shares to surpass 40 euros each.

    What has been the recent performance of Puma in the market?
    Puma’s market capitalization was 3.3 billion euros (US$3.85 billion) at the close of trading on Wednesday, which is a 50% decrease from the same time last year due to a severe drop in sales.

  • Facer Revolutionizes Smartwatch World: New Partnerships Expand Customization Options to Reebok and Affordable Brands

    Facer Revolutionizes Smartwatch World: New Partnerships Expand Customization Options to Reebok and Affordable Brands

    Facer, the leading platform for smartwatch customization, has made significant announcements at CES 2026. The company unveiled three major partnerships aimed at extending smart functionality to watch faces and broadening its colossal library to millions of cost-effective devices.

    Facer’s Expansion

    Facer is a well-known platform for those who enjoy personalizing their smartwatches. It’s a popular choice for Apple Watch and Wear OS users. At the 2026 CES, Facer shared plans for a massive expansion. Specifically, the company revealed a collaboration with LVGL, a graphics library employed by numerous embedded devices.

    What does this mean for consumers? Facer’s extensive library of over 500,000 watch faces will soon become available to RTOS (Real-Time Operating System) watches. These watches, known for their battery efficiency and cost-effectiveness, come from brands like Xiaomi and IDO. These brands traditionally offer limited customization options.

    Furthermore, Facer is set to become available on the new Reebok watch. Vitalist, the creator of the wearable, has engaged Facer for its VitalOS platform. This means that the new Reebok watch will directly support Facer’s comprehensive customization options.

    Transforming Watch Face Functionality

    Facer isn’t just broadening its availability; it’s redefining what a watch face can do. The company is teaming up with Citizen to incorporate “Riiiver” technology. This innovative technology enables watch faces to trigger actions, such as controlling smart home appliances, or showcasing live data from external services like the stock market. This development moves watch faces far beyond simple aesthetics.

    This represents a notable shift in the smartwatch field. Previously, when purchasing a budget-friendly RTOS watch, consumers were limited to a few pre-installed faces. Facer’s partnerships with LVGL and Vitalist mark a significant step towards democratizing customization. Now, there’s no need for an expensive Apple or Galaxy Watch to express individual style.

    Moreover, for those desiring more functionality from their watches, the Citizen Riiiver integration offers a solution to a longstanding issue. Generally, watch faces have been limited to displaying time and step counts. By transforming them into interactive hubs that communicate with other devices, they become genuinely useful, not just aesthetically pleasing.

    Personal Experiences

    RTOS watches have always evoked mixed feelings. While their battery life is commendable, their software often feels rigid and impersonal. Facer’s introduction to these devices is exactly what the platform needed to feel premium.

    Personally, the integration of Riiiver technology is the most exciting prospect. The possibility of having a custom button on a watch face that performs a specific action—like switching on living room lights—without having to navigate an app menu, is a revolutionary development. It marks a significant maturation in the capabilities of watch faces.

    Questions & Answers

    What does Facer’s partnership with LVGL imply for consumers?
    Facer’s collaboration with LVGL means that its extensive catalog of over 500,000 watch faces will become available to RTOS (Real-Time Operating System) watches. These are typically cost-effective, battery-efficient watches from brands like Xiaomi and IDO.

    How will the integration of “Riiiver” technology change watch faces?
    In partnership with Citizen, Facer is integrating “Riiiver” technology into watch faces. This will enable watch faces to trigger actions like controlling smart home devices, or display live data from external services like the stock market.

    What is the significance of Facer’s expansion in the smartwatch landscape?
    Facer’s expansion is democratizing customization in the smartwatch industry. The partnerships with LVGL and Vitalist mean that consumers no longer need to purchase expensive watches to access a wide array of customization options. Additionally, the integration of “Riiiver” technology transforms watch faces into interactive hubs, making them more functional rather than just aesthetically pleasing.

  • Sports Direct Makes Philippine Debut: UK Retail Giant Launches First Store in Manila Bay

    Sports Direct Makes Philippine Debut: UK Retail Giant Launches First Store in Manila Bay

    UK-based sports merchandise giant, Sports Direct, has marked its debut in the Philippine market through a collaboration with Map Active, a sports and lifestyle retailer.

    The Inaugural Store

    The first ever Sports Direct store, situated at Ayala Malls Manila Bay, boasts a large variety of sports clothing, shoes, gear, and accessories. The categories span from football, running, training, outdoor activities, and swimming, to racket sports such as badminton, pickleball, and tennis.

    The store will feature in-house brands such as Karrimor, Everlast, Lonsdale, Slazenger, and USA Pro. In addition, it also carries internationally renowned labels including Nike, Adidas, Skechers, New Balance, Converse, Lotto, Diadora, Airwalk, Ellesse, Speedo, Wilson, and Yonex.

    Map Active Philippines’ head of marketing, Bea Madrid, stated that Ayala Malls Manila Bay was a strategic choice for Sports Direct’s local launch.

    “We are continually supported here, and we appreciate the opportunity to collaborate and establish our brand in such a prime location to best cater to the market,” Madrid said.

    Future Expansion

    Sports Direct has ambitious plans for further expansion in the Philippines, with more store inaugurations planned for the forthcoming year. While the initial emphasis is on Metro Manila, the company is also considering expanding into regional markets.

    “This is just the beginning,” declared Anil. “Now that we have launched our first-ever store at Ayala Malls Manila Bay, we are excited about opening more outlets next year to engage with more communities and promote an active, healthy lifestyle nationwide.”

    Questions & Answers

    What is the range of sports categories covered by Sports Direct?
    Sports Direct offers a wide range of sports apparel, footwear, equipment, and accessories across various categories including football, running, training, outdoor activities, swimming, and racket sports such as badminton, pickleball, and tennis.

    What brands will be available at the Sports Direct store in the Philippines?
    The store will carry in-house brands like Karrimor, Everlast, Lonsdale, Slazenger, and USA Pro, and globally recognized labels such as Nike, Adidas, Skechers, New Balance, Converse, Lotto, Diadora, Airwalk, Ellesse, Speedo, Wilson, and Yonex.

    What is Sports Direct’s expansion plan in the Philippines?
    Sports Direct plans to open more stores in the Philippines next year, with a focus not only on Metro Manila but also on regional markets.

  • “Revolutionizing Fitness: OxyShred Steps into Protein Realm with New Lean Bars and Shakes”

    “Revolutionizing Fitness: OxyShred Steps into Protein Realm with New Lean Bars and Shakes”

    EhPlabs’ popular product, OxyShred, is broadening its range to include protein, with the introduction of OxyShred Lean Protein Bars and Lean Protein Shakes in Australia.

    OxyShred Lean Protein Bars

    The Lean Protein Bars are now available at Chemist Warehouse and will be on the shelves of 7-Eleven stores starting from January 3. Each bar is said to contain 18 grams of protein, 7 grams of fibre, 2 grams of sugar, and just 160 calories. These bars are also gluten-free, low in lactose, and made using natural sweeteners and flavours.

    OxyShred Lean Protein Shakes

    The Lean Protein Shakes are scheduled to debut in 7-Eleven stores next month. Each shake is packed with 30 grams of protein and includes medium-chain triglycerides for energy and lactase enzymes to promote digestion. Similar to the bars, these shakes contain less than 2 grams of sugar and 160 calories.

    New Flavours of OxyShred Infinity

    Additionally, OxyShred is diversifying its caffeine-free energy drink line, OxyShred Infinity, by adding Citrus Paradise and Sparkling Apple flavours, which will be available in 7-Eleven stores.

    Questions & Answers

    What are the key ingredients in the OxyShred Lean Protein Bars?
    The bars contain 18 grams of protein, 7 grams of fibre, 2 grams of sugar, and 160 calories. They are also gluten-free, low-lactose, and made with natural flavours and sweeteners.

    When will the OxyShred Lean Protein Shakes be available?
    The Lean Protein Shakes are set to launch in 7-Eleven stores next month.

    What new flavours are being added to the OxyShred Infinity line?
    The OxyShred Infinity line is expanding with the addition of Citrus Paradise and Sparkling Apple flavours.

  • Chinese Giant Anta Sports Eyes Takeover Bid for Struggling German Brand Puma

    Chinese Giant Anta Sports Eyes Takeover Bid for Struggling German Brand Puma

    Anta Sports Products, a prominent Chinese sportswear manufacturer, is reportedly considering the acquisition of German sportswear brand, Puma. It’s understood that Anta, listed on the Hong Kong stock exchange, is currently working with an adviser to examine the feasibility of a bid for Puma. If the proposition proves profitable, Anta may collaborate with a private equity firm to proceed with an offer.

    Potential Competitors in the Bid

    Alongside Anta, other possible contenders for the acquisition include the Chinese sportswear group Li Ning and the Japanese sportswear company Asics. Li Ning has reportedly been engaging with banks to discuss financing for a potential bid, giving an early indication of the company’s interest in Puma. As for Asics, there’s speculation that it could also show interest in the German sportswear brand.

    When approached for comments on the acquisition, Anta Sports, Puma, and Asics didn’t offer immediate responses. On the other hand, Li-Ning provided a statement indicating that the company had not yet participated in any significant discussions or assessments relating to the transaction mentioned. The company further stated that its main focus remains on the expansion and evolution of its brand.

    Shareholder’s Stand

    Artemis, the private holding firm that has the biggest share in Puma and also controls Kering, the owner of Gucci, has stated that it’s exploring all options for its 29% stake. Information from a source previously revealed that Artemis had no intentions of selling their shares at the market value as of September.

    Puma’s current market valuation stands at 2.52 billion euros, equivalent to $2.92 billion. The Pinault family that manages Artemis obtained its stake in Puma in 2018 from Kering when the luxury conglomerate transitioned into a pure luxury player focusing on brands like Gucci and Saint Laurent.

    Strategy Shift

    In October, Puma’s new CEO, Arthur Hoeld, announced that the brand would decrease discounts, enhance marketing, and trim its product range. This strategy change was part of Puma’s turnaround plan following a dip in demand for its products and the impact of US tariffs on imports. The plan also included cutting 900 corporate jobs.

    The competitive sportswear market has seen Puma’s share price fall by half since the beginning of this year, losing ground to its competitors.

    Questions & Answers

    Who are the potential bidders for the acquisition of Puma?
    Anta Sports Products, Li Ning, and Asics are the potential contenders for the acquisition of Puma.

    What is Puma’s current market valuation?
    Puma’s current market valuation is approximately 2.52 billion euros or $2.92 billion.

    What is Puma’s new strategy under CEO Arthur Hoeld?
    Puma’s new strategy involves decreasing discounts, enhancing marketing, reducing its product range, and eliminating 900 corporate jobs as part of its turnaround plan.

  • Champion Unveils Culture-Infused Flagship Redesign in Chengdu: A Fusion of Sportswear Heritage and Local Crafting Traditions

    Champion Unveils Culture-Infused Flagship Redesign in Chengdu: A Fusion of Sportswear Heritage and Local Crafting Traditions

    Renowned sportswear brand, Champion, recently revealed the reimagined design of its flagship store located in Chengdu’s Yingjia Plaza, China. The refurbished two-story establishment beautifully integrates Champion’s established American roots with the traditional bamboo-weaving artistry inherent to Chengdu.

    Infusing Traditional Elements into Modern Retail

    The ground floor of the store is effused with textures inspired by bamboo, complementing the brand’s trademark collegiate and sporty themes. This strategic integration of bamboo textures illustrates Champion’s commitment to incorporating Chengdu’s cultural essence into its retail spaces.

    The upper level of the store incorporates an interactive model, highlighting a two-story sweatshirt exhibit and a DIY zone. The latter allows customers to partake in bamboo-weaving activities, such as making coasters, exemplifying the city’s rich artisanal history.

    Embracing Local Culture in a Global Brand

    Champion’s store redesign embodies the brand’s endeavour to adjust its retail spaces to reflect local culture whilst preserving its trademark Reverse Weave sweatshirt technique, a crucial component of the brand’s legacy. The Chengdu location serves as one of the first instances of this innovative approach.

    Established in 1919, Champion has been steadily revising its retail tactic in China to offer more interactive, culturally-embedded experiences. The Chengdu flagship is anticipated to serve as an archetype for future store revamps as the brand progressively aligns its global identity with local relevance.

    In the previous year, Champion was acquired by Authentic Brands Group from HanesBrands for a staggering US$1.2 billion, indicating the company’s persistent emphasis on broadening its influence in prime markets, including China.

    Questions & Answers

    What is the unique aspect of Champion’s renovated flagship store in Chengdu?
    The store’s redesign blends Champion’s American heritage with traditional elements of Chengdu, particularly bamboo-weaving.

    What interactive features does the store offer to customers?
    The store contains a DIY area where visitors can engage in bamboo-weaving activities, such as making coasters, reflecting Chengdu’s artisanal heritage.

    What strategy is Champion adopting for its retail spaces in China?
    Champion is focusing on providing more interactive experiences that are grounded in local culture, while maintaining its global identity.

  • Misto Holdings Bounces Back in Q3: North American Revamp Fuels Revenue Rise in Sportswear and Golf Ventures

    Misto Holdings Bounces Back in Q3: North American Revamp Fuels Revenue Rise in Sportswear and Golf Ventures

    Misto Holdings, previously known as Fila, has reported a robust performance for the third quarter, attributing the positive results to the successful implementation of its restructuring efforts in North America. This strategic move improved profitability across its sportswear and golf sectors.

    Financial Performance

    Misto Holdings unveiled a consolidated revenue of US$741.2 million, along with an operating profit of $89.8 million, marking an increase of 3.7 per cent and 41 per cent respectively on a year-over-year basis.

    Subsidiary Acushnet, which houses brands like Titleist and FootJoy, posted a revenue of $617.4 million, exhibiting a 7.5 per cent surge compared to the same period last year. This growth trajectory is primarily attributed to the high demand for Titleist’s Pro V1 and Pro V1x golf balls, as well as the increasing popularity of the Pro V1 Left Dash model.

    The Misto segment, on the other hand, contributed $123.1 million to the overall quarterly revenue.

    Brand Repositioning & Restructuring

    In a bid to reposition its brand, Misto Holdings launched the Echappe series in Korea and also inaugurated a new experience center in Biella, Italy.

    The company noted that the restructuring measures, which were implemented towards the end of last year in North America, have helped in significantly cutting down losses and augmenting consolidated profitability.

    In a statement, CFO Ho Yeon Lee acknowledged the challenges faced by the company but expressed satisfaction over the stable performance in the third quarter, which was facilitated by disciplined operations and solid brand fundamentals.

    Lee also highlighted the company’s ongoing pledge towards transparent and shareholder-friendly management, revealing, “The fourth consecutive special dividend demonstrates our long-term commitment to value creation.”

    Rebranding Initiative

    The company underwent a rebranding process earlier this year, transitioning from Fila Holdings to Misto Holdings. This change was reflective of its expanded global brand portfolio and the strategic aim of “Redefining Boundaries.”

    Questions & Answers

    What are the factors contributing to Misto Holdings’ strong third quarter performance?
    The company’s successful restructuring efforts in North America, disciplined operations and solid brand fundamentals were key contributors to its robust performance in the third quarter.

    What strategic steps has Misto Holdings taken for brand repositioning?
    For brand repositioning, Misto Holdings launched the Echappe series in Korea and opened a new experience center in Biella, Italy.

    Why did the company rebrand from Fila Holdings to Misto Holdings?
    The company rebranded to Misto Holdings to reflect its broader global brand portfolio and to align with its strategic direction of “Redefining Boundaries.”

  • Billionaires’ Playground: Sports Teams Emerge as Top Asset Class Among Ultra-Rich, J.P. Morgan Reveals

    Billionaires’ Playground: Sports Teams Emerge as Top Asset Class Among Ultra-Rich, J.P. Morgan Reveals

    Sports have emerged as a significant investment focus for billionaires, being viewed not only as an interest but also as a viable asset class, as highlighted by a report from J.P. Morgan.

    Billionaires Investing in Sports

    Approximately 20% of billionaire principals globally now hold a majority share in sports teams, as revealed in a research study named “2025 Principal Discussions Report” commissioned by J.P. Morgan’s 23 Wall Team, a specialized unit providing institutional coverage to top-tier families served by the bank. This figure is a significant leap from the mere 6% recorded in 2022. Furthermore, 34% have investments in stadiums and sports teams.

    In a ranking of key sectors for investments, sports came in fourth place, trailing behind real estate, technology, and energy.

    The Intersection of Interests and Investments

    Given the strong focus on sports, it is not surprising to find that the hobbies and interests of billionaires are closely connected. Out of the top 10 activities that billionaires are most passionate about, six are sports-related, encompassing tennis, winter sports, golf, gym workouts, fishing, and cycling.

    The report pointed out the enormity of sports investment, stating, “With the combined estimated value of US and European franchises standing at approximately $400 billion, and the total worth of sports Mergers and Acquisitions and investment having increased eight times over the past five years, this asset class has gone beyond just fandom. For many principals, ownership is both a strategic and emotional pursuit – a means to unite family unity, institutional capital, and generational legacy around a shared passion and enduring value.”

    Understanding Success: More than Financial Gain

    While a good return on investment is important, the surveyed billionaires indicated that other aspects hold higher value for them. Over 90% believe that time, health, and relationships – rather than money – are the true markers of a fulfilling life. Nearly 85% define success as their ability to “help others progress”, laying emphasis on creative thinking and values-based leadership.

    As Andrew L. Cohen, the executive chairman of the global private bank at J.P. Morgan, commented, “Principals remind us that prosperity is about much more than financial capital. Their viewpoints challenge us to reassess what building enduring wealth entails, placing importance on purpose, connections, and stewardship at the core of their journey.”

    The findings of the report were derived from comprehensive discussions conducted between March and August 2025 with 111 families spanning 28 countries, boasting a combined net worth exceeding $500 billion.

    Questions & Answers

    What percentage of billionaire principals now own a controlling stake in sports teams?
    Approximately 20% of billionaire principals globally now hold a majority share in sports teams.

    What are the top sectors for billionaire investments?
    The top sectors for investments are real estate, technology, energy, and sports.

    What do billionaires consider more valuable than money?
    More than 90% of billionaires believe that time, health, and relationships are more valuable than money. Nearly 85% define success as their capacity to “help others progress”.

  • Salomon Set To Open First Directly-operated Store In Kyoto, Launching Exclusive Red Viper Collection

    Salomon Set To Open First Directly-operated Store In Kyoto, Launching Exclusive Red Viper Collection

    Salomon, a leading sportswear brand, is set to launch its first directly-operated store in Kyoto Prefecture on November 21st. The store will be located in the popular Kyoto Bal shopping complex.

    Pre-Opening Event

    A special pre-opening celebration will take place on November 20th. Salomon will invite 100 members of its S/Plus loyalty program to attend the event. These lucky guests will be chosen through a lottery process.

    Product Range

    The new Kyoto store will offer an extensive assortment of products, with a particular emphasis on sports style and performance footwear. The store is committed to catering to the diverse needs of both sports enthusiasts and casual shoppers.

    Opening Specials

    In conjunction with the store’s opening, Salomon is set to launch the “Red Viper Collection”, featuring three limited-edition shoe models. This special collection will include the XT-Slate Red Viper, XT-4 OG Red Viper, and Spectur 2 Red Viper. These exclusive footwear designs reflect Salomon’s commitment to innovation and style.

    Questions & Answers

    When will the new Salomon store open in Kyoto Prefecture?

    The new Salomon store in Kyoto Prefecture is scheduled to open on November 21st.

    What special event will take place before the official opening of the store?

    A pre-opening event will be held on November 20th, where 100 members of Salomon’s S/Plus loyalty program will be invited through a lottery.

    What is the focus of the product range in the new Kyoto store?

    The new Kyoto store will focus on sports style and performance footwear along with a wide range of other products.

  • Adidas Unveils Flagship Store At Jewel Changi Airport: Integrating Peranakan Heritage With Innovative Retail Experience

    Adidas Unveils Flagship Store At Jewel Changi Airport: Integrating Peranakan Heritage With Innovative Retail Experience

    Adidas has launched its premier showroom at Jewel Changi Airport in Singapore, incorporating interactive spaces that seamlessly blend the brand’s core identity with local narratives.

    The flagship store offers both lifestyle and performance products, providing customers with a comprehensive shopping experience, according to the brand’s announcement.

    Taking inspiration from Singapore’s rich Peranakan heritage, the two-level showroom features contemporary adaptations of traditional tile designs throughout the interior.

    The store’s aesthetic design prominently features the Jewel Rain Vortex on its second level, providing a stunning retail backdrop.

    The ground level of the store hosts Adidas’s women’s collection, while the second level showcases the men’s line. The second floor is home to interactive areas including the ‘Made for You’ zone, a customization studio allowing customers to personalize their Adidas’s ‘Three Stripes’ products to their preference.

    The Y-3 Premium Corner of the store displays Adidas’s collaboration with Yohji Yamamoto, highlighting a predominantly black palette and minimalist design that underscores Adidas’s position in the luxury market.

    Naful Gani, Adidas Senior Manager of Brand Activation in Singapore, commented on the new store’s design. “With the Jewel Changi Airport store, we’ve deliberately created a space that seamlessly transitions between performance and lifestyle, mirroring our day-to-day life – transitioning between training in performance, living in Originals, and shuttling between both worlds daily,” said Gani.

    Gani further stated that the store’s interiors, inspired by local culture, offer international visitors immediate insights into Singapore’s distinct heritage while enjoying the familiarity of a globally reputed brand environment.

    Questions & Answers

    What does the new Adidas store at Jewel Changi Airport offer?
    The new Adidas store at Singapore’s Jewel Changi Airport offers a comprehensive shopping experience with both lifestyle and performance products. It also features a customization studio allowing customers to personalize their Adidas products.

    What is the unique aspect of the store’s design?
    Inspired by Singapore’s rich Peranakan heritage, the store features contemporary adaptations of traditional tile motifs throughout the interior. The second level of the store prominently features the Jewel Rain Vortex as a stunning retail backdrop.

    What does the Y-3 Premium Corner feature?
    The Y-3 Premium Corner of the store displays Adidas’s collaboration with Yohji Yamamoto, emphasizing a predominantly black palette and minimalist design that underscores Adidas’s luxury positioning.

  • Messi’s Healthy Hydration Beverage, Más+, Debuts In Australia Exclusively At 7-eleven

    Messi’s Healthy Hydration Beverage, Más+, Debuts In Australia Exclusively At 7-eleven

    Lionel Messi’s hydration beverage, Más+ by Messi, has recently made its debut in the Australian market following its successful reception in the United States. The exclusive distributor for this product in Australia is 7-Eleven.

    Más+ by Messi boasts natural sweeteners and flavors and does not contain any artificial colors or preservatives. Additionally, it is rich in essential nutrients with six vitamins and four electrolytes included in its recipe.

    Uniquely Delicious and Healthy

    Ben Gibson, General Manager at Mark Anthony Brands Australia, expressed his delight over the introduction of the drink. He emphasized the remarkable achievement of creating a delectable beverage containing only 1g of sugar and 10 calories per 500ml bottle, without any artificial sweeteners or colors. Gibson added that this drink empowers individuals to hydrate like a champion each day.

    He further stated, “This introduction signifies more than just a product launch. It marks the beginning of a new phase for hydration beverages in Australia.”

    Inspired Flavours

    The product line features four distinct flavors, each inspired by and named after significant milestones in Messi’s life.

    The Miami Punch flavor derives its inspiration from Messi’s current city of residence. It combines a variety of berry flavors with a hint of pineapple.

    Berry Copa Crush is another flavor that blends blueberries, raspberries, cherries, and acai. The inspiration behind this flavor is the numerous trophies Messi has won over his illustrious career.

    Más+ Orange d’Or is a flavor that celebrates Messi’s record-breaking eight Ballon d’Or victories. This flavor incorporates the taste of oranges and tangerines.

    Lastly, the brand presents Limon Lime League, a flavor that balances sweetness with a fruity and zesty taste. The UEFA Champions League, which Messi won four times, served as the inspiration behind this flavor.

    Questions & Answers

    What is unique about Más+ by Messi hydration drink?
    The drink is made with natural flavors and sweeteners, and it does not contain any artificial colors or preservatives. It also has six vitamins and four electrolytes.

    Where is Más+ by Messi available in Australia?
    The drink is available exclusively at 7-Eleven stores in Australia.

    What are the flavors of Más+ by Messi and what do they represent?
    Más+ by Messi has four flavors: Miami Punch, Berry Copa Crush, Más+ Orange d’Or, and Limon Lime League. Each flavor represents a significant milestone in Messi’s life.

  • On Unveils Nature-inspired Flagship Store In Bangkok’s Iconsiam: A Blend Of Luxury Retail And Community Hub

    On Unveils Nature-inspired Flagship Store In Bangkok’s Iconsiam: A Blend Of Luxury Retail And Community Hub

    Swiss-based sportswear retailer, On, has proudly unveiled its new flagship store located within the luxurious confines of Bangkok’s prestigious IconSiam mall. This exciting venture was launched in collaboration with their Singaporean counterpart, Gill Capital.

    The store, an expansive area covering 826 square meters, takes its inspiration from the natural beauty of Khon Kaen’s Blue Spring. The interior is a harmonious blend of nature-inspired elements such as stone textures and fluid, curved designs, alongside state-of-the-art technological innovations.

    The centrepiece of the store is the “Magic Wall.” This interactive installation invites customers to explore a variety of footwear options, delve into the narratives behind the products, and learn about the brand’s proprietary CloudTec cushioning and Speedboard technology.

    Visitors will find the store segmented into distinct zones to cater to a wide array of activities. These dedicated sections include running, training, lifestyle, tennis and children’s wear, providing customers with an immersive journey through the full spectrum of the brand’s product offerings.

    In addition to serving as a retail destination, the new flagship store will also function as a community hub. The space will host a variety of events such as run clubs, workshops, and training sessions, fostering a sense of community among its patrons.

    Questions & Answers

    What is the inspiration behind the design of On’s new flagship store?
    The store’s design draws inspiration from Khon Kaen’s Blue Spring, merging natural stone textures and curved design with high-tech elements.

    What distinct zones can customers expect to find in the store?
    The store is segmented into zones for various activities, including running, training, lifestyle, tennis, and kids’ wear.

    What additional purpose will the new flagship store serve?
    Beyond a retail destination, the store will also function as a community hub, hosting run clubs, workshops, and training sessions.