Retail News CRM

Tag: Store

  • Uniqlo to open flagship store in Singapore

    Uniqlo to open flagship store in Singapore

    Japanese clothing brand Uniqlo is set to open its first global flagship store in Singapore and the Southeast Asia region at Orchard Road by the second half of this year.

    The store, spanning across three levels at Orchard Central (a total area of 2,700 sqm), will generate more than 300 jobs here. It will be Uniqlo’s biggest outlet in Singapore and the region.

    “We are very honoured, and excited, to open our first UNIQLO Global Flagship Store in Singapore. Having been a member of the local retail scene since 2009, we remain committed toward contributing to the local community and being an integral part of Singapore’s growth and future,” said Taku Morikawa, CEO of Uniqlo Southeast Asia.

    Uniqlo fans can expect the flagship store to provide an extensive range of Uniqlo’s latest lines for women, men, kids and babies. The store will also serve as a platform to showcase the brand’s LifeWear collection.

    There are currently 13 global flagship stores around the world, including cities such as New York, London, Paris and Shanghai.

    Lees ook:

  • Microsoft Store opens in Lazada Thailand

    Microsoft Store opens in Lazada Thailand

    Microsoft Thailand recently announced the official launch of its Microsoft Online Store on Lazada Thailand.

    The store is envisioned to be a one-stop shop for Microsoft’s products and a destination for exclusive offers and deals, giving Thai consumers access to the full lineup of devices, software, and services, including Surface, Lumia smartphones, Windows 10-powered laptops, tablets, and 2-in-1 devices, various hardware accessories, and the Office productivity suite.

    Following a similar partnership between Microsoft and Lazada in Malaysia last year, Thailand becomes the second country in the region to welcome the Microsoft Online Store on the Lazada platform.

    “The launch of the Microsoft Online Store on Lazada is an important milestone for Microsoft Thailand as the explosion of social and mobile technology has enabled the era of online shopping in Thailand,” said Orapong Thien-Ngern, General Manager, Microsoft Thailand. “Partnering with Lazada gives Microsoft an opportunity to build on our customer-centric approach and deliver our products and services to Thai customers via a platform that is already familiar to them.”

    The Microsoft Online Store opening comes just days before Lazada celebrated its fourth anniversary in Thailand. Lazada has seen rapid growth in the country since its launch in March 2012.

    “We are delighted that Microsoft is launching its online store with Lazada. Together with Microsoft, we are making exciting, aspirational innovative products accessible to more consumers in Thailand,” said Tarin Thaniyavarn, Chief Commercial Officer, Lazada Thailand.

    Lees ook:

  • Apple Continues Expansion in China with New Store Opening on March 19

    Apple Continues Expansion in China with New Store Opening on March 19

    Tech giant Apple has confirmed that a new Apple Store will open in Dalian, China, on March 19, 2016. The new store is part of the company’s ongoing mission to launch at least 40 new Apple Stores in China by October 2016.

    The new Apple Store will be located on 66 Olympia Plaza, marking it as Apple’s second retail outlet in the port city after it opened its first store In Dalian earlier in October 2015. Dalian’s central location and inflow of tourists from Japan and Korea will help the company further secure its tech presence in China, which Apple predicts will be its most dedicated market in the future.

    Apple’s agenda of launching 40 new outlets seems to be working out well after it opened stores in Nanjing, Hong Kong, Chengdu, Qingdao, Guangzhou, Xiamen, Beijing, and the “Green City” — Nanning, as part of its expansion plan. The brand new store will further strengthen Apple’s roots in China and prove great advertising for the iPhone maker in the hub of one of China’s most popular cities.

    The Dalian Apple Store will open at 10:00 am local time. Speculation suggests that this could be the same store which the company claimed to be its “largest flagship” outlet almost three years ago. However, there is no confirmation if the upcoming store will still be Apple’s largest company store to date. Considering that the iPhone maker has been working aggressively to establish its presence around the world, with new stores in Turkey and Singapore, there is a slight possibility that these former plans have changed slightly.

    Plans for Apple’s new store are already arousing curiosity regarding its architectural layout. The tech giant’s consistency in the architectural design of its stores helps give it a distinctive edge against other tech rivals, both local and international. Led by Angela Ahrendts and Jony Ive, the company’s focus on the design elements of its outlets is a clever marketing strategy for luring in more customers. The upcoming store is expected to feature some of Apple’s traditional store elements like a Genius Bar, JointVentures, workshops, and other Apple-based services.

    With the new store in Dalian, Apple could provide customers with an experience better than any other. Even though an Apple Store exists in Dalian, a brand new outlet might help drive more sales for the company.

    Therefore, judging by its fluent progress in opening new retail outlets in various regions of China, Apple seems well on track to fulfill its prophecy, and may even end up opening more than 40 stores by October.

    Lees ook:

    Lees ook:

    Lees ook:

  • Big discounts and store closures expected as luxury brand Tonino Lamborghini exits Hong Kong

    Big discounts and store closures expected as luxury brand Tonino Lamborghini exits Hong Kong

    Luxury brand Tonino Lamborghini, which carries apparel, accessories and leather goods, will exit Hong Kong amid poor sales performance of the city’s luxury market, with more than 10 independent shops and in-store counters shutting down soon.

    A shop assistant at its Tsim Sha Tsui store, who has worked for the company for more than 10 years, told the Post that she and other staff members would soon have to find new jobs.

    “We were told all the stores in Hong Kong would be closed, but the company didn’t say exactly when,” she added.

    This comes as another blow to Hong Kong’s battered luxury goods market, after American brand Coach closed its four-storey flagship store in Central and British fashion house Burberry reduced the size of its Pacific Place store, its largest in the city, by 50 per cent.

    Tonino Lamborghini, an Italian brand, was started in 1981 by the son of sports car maker and industrialist Ferruccio Lamborghini, though the two companies remain separate.

    The brand has retail stores in Hong Kong and Macau which sell a variety of luxury products including apparel, bags, shoes and watches.

    Discounts of as much as 70 per cent were offered to the customers in the retailer’s last battle to empty its warehouses in the city. In one of its shops in Jordan, signs which said “Exit Hong Kong” and “Closing Down Sales” had appeared in the store window.

    According to Tonino Lamborghini’s official website, it has 18 shops and in-store counters all over Hong Kong, with many of them located in tourist districts such as Mong Kok and Tsim Sha Tsui.

    Since last year, the luxury retailer has been quietly closing down some of its stores and in-store counters, said the long-time staff member. She added that only a few stores remain open currently.

    Rebecca Tse So-han, general manager of marketing at Yata department store, where the brand had occupied a counter for more than 10 years, said the counter closed in January after its lease expired.

    “Their sales performance was not particularly good … but it was not too bad either,” she said, adding that the retailer had chosen not to renew the lease, not the other way around.

    Lees ook:

    Lees ook:

    Lees ook:

    Lees ook:

  • Lego to open largest retail store in Shanghai

    Lego to open largest retail store in Shanghai

    Danish toy giant Lego A/S will open its largest retail store in the world near the Shanghai Disney Resort, the company said on Tuesday.

    The 1,000-square-meter store will be located on the main shopping street outside Disneyland, and will be operated by Lego.

    The resort, the first Disney theme park on the Chinese mainland, is scheduled to open in mid-June.

    “It will be a testament to our confidence in the China market,” said Jacob Kragh, general manager of Lego China.

    Lego to open largest retail store in Shanghai

    Kragh was speaking during a conference call following the release of Lego’s annual report, which showed revenue surged 25 percent to 35.8 billion kroner ($5.2 billion) last year.

    The company did not share the size of individual markets, but China has enjoyed what Lego called a “highly satisfactory” 34 percent growth year-on-year in 2015.

    Meanwhile, CEO Joergen Vig Knudstorp told China Daily that he believes there will be opportunities for Lego to grow as China transforms into a consumption-driven economy.

    While all of the 140 countries where Lego products are sold have posted double-digit growth in 2015, China has been one of the fastest-growing markets.

    Knudstorp expects that China will join the United States and Germany as the top three largest markets for Lego soon.

    Consulting firm Euromonitor International has forecast that by 2017, the Chinese toy market will be worth 100 billion yuan ($15.36 billion) and the Asia-pacific region will outnumber North America in sales as the world’s largest traditional toy market.

    While domestic brands still dominate the market, experts said that Chinese parents are likely to spend more on foreign toys in the coming years.

    Lees ook:

  • Victoria Beckham is opening a store in Hong Kong

    Victoria Beckham is opening a store in Hong Kong

    Earlier today, minutes after taking a bow at her autumn/winter ’16/’17 show during New York Fashion Week, Victoria Beckham announced that her burgeoning retail empire is officially on the rise with a Hong Kong storefront scheduled to open in March.

    “The women in Asia really know how to dress,” Beckham said to BagSnob founder Tina Craig on a video that appeared on Vogue China’s Instagram account. During Art Basel last March, the designer (and apparent celebrity wedding dress consultant) told the South China Morning Post that she was in the process of scouting potential brick-and-mortar locations in the metropolis.

    Beckham, who showed a thoroughly modern collection of contrasting stripes, tuxedo jumpsuits and one particularly sophisticated take on an evening wear kilt, opened her first freestanding boutique on London’s Dover Street in September 2014. The Hong Kong shop marks Beckham’s first freestanding location in Asia and second in the world.

    “Super chic sophisticated, understand and appreciate fashion…” continued the former Spice Girl and mother of four on her newest customer base. Her brood — along with newly-minted photog son Brooklyn and dashing husband David — sat, as usual, in the front row of her runway show near Anna Wintour. “They love getting dressed up.”

    Lees ook:

  • Christian Dior opens its largest boutique in China

    Christian Dior opens its largest boutique in China

    Designed by American architect Peter Marino, the two-level store reflects the timeless elegance of Dior, with a double-layer glass façade that emulates the iconic “cannage” motif of the couture house. Inside, the refined atmosphere is enhanced by wall art and designer pieces, part of a curated selection of a dozen contemporary art pieces.

    To celebrate the opening of the Dior Beijing China World flagship, the House presented its Spring-Summer 2016 collection at a runway show in a sumptuous blue-hued setting at the Phoenix Center. The show was attended by Christian Dior Couture CEO Sydney Toledano and A-list Chinese celebrities and artists.

    Christian Dior opens its largest boutique in China
    Lees ook:

    Lees ook:

  • Asics Bugis Junction and VivoCity in Singapore

    Asics Bugis Junction and VivoCity in Singapore

    ASICS, a true sport performance brand, has opened 2 new stores in Singapore, increasing the number of ASICS stores to 7 locally to strategically cater to an increasingly more distributed retail need.

    Located in Bugis Junction Shopping Mall, a vibrant and popular mall in the central business district, and in VivoCity, the largest retail and lifestyle destination in Singapore, these new ASICS stores will front cutting-edge ASICS footwear and apparels for running and popular sports in the region, including badminton, netball, tennis, soccer and gym training. Products are displayed with the latest ASICS visual merchandising concept congruent with innovative trends, to inspire a premium and positive shopping experience for each customer.

    ASICS’ aspirational “Mix Up Your Run” concept inspires runners to run stronger, faster and further. To activate and strengthen different muscle groups for better performance, runners train under varied regimes. Runners “run long” to build endurance and conquer the longest distances, “run natural” to give the muscles a completely different workout, “run fast” to break the speed limit and attain new PB (personal best) and “run tough” to stimulate agility and improve balance.

    In line with the ASICS visual merchandising concept, finding the best footwear has now been simplified with colour coding; “RUNLONG” (in blue), “RUNNATURAL” (in magenta), “RUNFAST” (in orange) and “RUNTOUGH” (in green). Customers can easily select the right footwear by looking for footwear displayed with the relevant colour codes.

    Running enthusiasts will be spoilt for choice with the comprehensive range of footwear available in the store, including the much awaited GEL-KINSEI 6, GT-2000 4, GEL-KAYANO 22, GEL-NIMBUS 17 LITE-SHOW, and GEL-QUANTUM 360.

    ASICS Bugis Junction Store, Singapore

    ASICS Bugis Junction Store, Singapore

    ASICS Bugis Junction Store, Singapore

    ASICS Bugis Junction Store, Singapore

    ASICS VivoCity Store, Singapore

    ASICS VivoCity Store, Singapore

    ASICS VivoCity Store, Singapore

    ASICS VivoCity Store, Singapore

    Lees ook:

    Lees ook:

    Lees ook:

  • Drone Giant DJI Opens Flagship Store In South Korea

    Drone Giant DJI Opens Flagship Store In South Korea

    The Seoul store will open in March. It features five stories and 9,364 square feet showcasing the entirety of DJI’s consumer products. That includes its line of Phantom drones, as well as its Inspire, Matrice, and Spreading Wing drones. Also on display will be DJI’s aerial cameras and its Osmo handheld camera. The store has a theater offering visitors films and other visual content shot using DJI gear, as well as an “experience zone” where DJI pilots will perform demos of the company’s drones.

    A DJI spokesperson said the company has no list of future retail locations. “For us, getting the retail experience right is far more important than the rapid opening of retail stores,” the spokesperson said. “For now, we’ve selected two locations—Shenzhen and Seoul—where we see both opportunity to grow and to offer a hands-on, immersive experience for customers.”

    DJI store in Shenzhen, China

    DJI currently has a 70% share of the global consumer drone market, the company said, with the United States its largest market, followed by Europe.

    In the United States, the federal government now requires owners of most consumer drones to register them or face potentially substantial fines or even imprisonment. As of earlier this month, more than 180,000 people had signed up.

    Lees ook:

    Lees ook:

    Lees ook:

  • Fabi launches first retail store in India

    Fabi launches first retail store in India

    Designed by Alessandro Germini, the store decor is in line with contemporary stores across Europe and the rest of the world. The store exhibits class and its décor is pristine with a touch of the latest global trends. The store’s cordial staff, international feel and strategic location in the city of Delhi will ensure the ultimate shopping experience for its customers.

    Sameer Singh, director, Mescos Shoes Ltd., was born and brought up in Delhi. He always had a burning desire to make it big in life. He completed his Mussorie Modern in 1998. Later on, he moved to Italy where he got his first job as director Vanilla Fashion. After working with the international fashion brand Vogue in Dubai, he finally joined the renowned Mescos group as director in 2014. His eye for detail, focused approach, eagerness to learn ‘something new’ and ability to seamlessly bring together the necessary resources to ‘get a job done’ gained him a lot of appreciation. As the director of Mescos, Singh has made his mark as a dynamic professional and has many responsibilities under his hat, from business expansion to charting a future growth path for the Mescos brand. With 5 years of total work experience in India and abroad, he has garnered thorough and superior skills and knowledge of the Indian market and has become the driving force of the company. His vision is to expand Mescos’s base in India and to transform it as a brand of choice for the discerning customers. When not working, Singh enjoys travelling and spending time with family and friends. His interests include theatre, music, reading and sports like tennis, squash and cricket. A bundle of energy, he is creative, goal-oriented and certainly an inspiration for the younger lot.

    Founded by Enrico Fabi in 1965, Fabi is a premium Italian brand with its headquarters in Monte San Giusto, Italy. The company has three hundred sixty five employees including master shoemakers and artisans who work closely with specialists in IT technology and state-of-the-art machinery. The brand’s first set of samples was 12 hand-stitched tubular models which instantly became hit among people. After getting success in such a short span of time, Fabi expanded its horizons and established its reputation as a dynamic brand. It has now become a perfect beacon of Italian made designs, a promoter of elegant style and an astute observer of trends who always anticipate new ways of life.

  • Toys”R”Us® Opens Its 100th Store In China

    Toys”R”Us® Opens Its 100th Store In China

    Ten years after first entering the market, Toys”R”Us, Inc., the world’s leading dedicated toy and baby products retailer, today announced that the company has opened its 100th store in China. The milestone achievement was marked by a grand opening celebration event that took place Saturday, January 16, at the APM Shopping Mall in Wang Fu Jing, one of the leading retail districts in Beijing, where Toys”R”Us® opened one of its 27 new stores across the country within the past year.

    “It’s our mission to be the best toy and baby products retail company in the world, and international expansion, particularly throughout China and Southeast Asia, continues to be an important part of our long-term growth strategy,” said Dave Brandon, Chairman and CEO, Toys”R”Us, Inc. “The opening of the 100th store in China represents a significant achievement for our business as it allows us to meet the increasing demand for high-quality children’s products and family entertainment experiences in this market.”

    Toys”R”Us opened its first store in China in 2006 and currently operates in 44 cities throughout the country, including six where the company established a presence for the first time last year. China has been one of the most important markets for the company’s global expansion plans, and growth in this region is expected to continue with the planned opening of more than 30 new Toys”R”Us stores in 2016.

    “The grand opening of our 100th store is a major milestone for Toys”R”Us on our exciting journey in China,” said Andre Javes, Managing Director, Toys”R”Us, Greater China and Southeast Asia. “What differentiates Toys”R”Us as a specialty toy retailer is the memorable shopping experience we provide for our customers. This includes a combination of the widest assortment of toys and baby products, including exclusive items not available anywhere else in the market, fun store layouts, interactive in-store experiences, product displays and demonstrations, activities and more.”

    Attending the iconic 100th store opening ceremony in the heart of the Capital were: Dave Brandon, Chairman and CEO, Toys”R”Us, Inc.; Dr. Victor Fung, Group Chairman, Fung Group; Monika Merz, President, Toys”R”Us, Asia Pacific; Pieter Schats, Executive Director of Fung Retailing Ltd; and Andre Javes, Managing Director, Toys”R”Us, Greater China and Southeast Asia, along with many important business partners and executives from the toy industry.

    As part of the grand opening, families were also invited to meet and greet popular mascots such as Geoffrey the Giraffe, Ultraman, Barbie™, Ninjago Kai, Balala Emma and more.

    Toys”R”Us at Beijing APM Shopping Mall Features Innovative Retail Environment
    The new store showcases the very latest in “retailtainment,” digital technology and customer interaction, making shopping at Toys”R”Us a unique and fun experience for kids and adults alike.

    Upon entering the store, customers are immediately immersed into the world of Star Wars™: The Force Awakens – the first-ever Star Wars movie released on the big screen in Chinese theaters – with life-size characters and dramatic scenes from the movie. Shoppers will also find interactive displays from LEGO® and TOMICA, a Balala magical mirror and more.

    Customers can further interact with the huge, 70-inch digital screen at the store entrance, enabling them to browse through promotional items, make purchases, take “selfies” with special photo frames, play games and easily become members of the company’s “Star Card” loyalty program.

    The Toys”R”Us store at Beijing APM also brings amazing exclusive products and assortments, which are not available anywhere else in the market. These private brands offer great value, quality and innovation from the Toys”R”Us brand consumers know and trust, and include FastLane®, Dream Dazzlers®, Universe of Imagination, Pavilion®, Just Like Home®, Edu Science®, You & Me, STATs® and Avigo®.

    In addition, consumers will find various new features throughout the APM mall, sponsored by Toys”R”Us.

    Toys”R”Us in China
     Toys”R”Us has been the leading dedicated retailer of toys and baby products around the world for more than 65 years. Toys”R”Us opened its first licensed store in Shanghai, China in 2006, and since then, has continued to expand aggressively in the country. In 2011, Toys”R”Us, Inc. formed a joint venture with its long-term license partner in China and Southeast Asia, Fung Retailing Ltd, for its businesses in the region, with stores in Brunei, China, Hong Kong, Malaysia, Singapore, Taiwan and Thailand, and became 70 percent majority owned and controlled by Toys”R”Us, Inc. and 30 percent owned by Fung Retailing Ltd.

    As of January 2016, the company has 100 stores in 44 cities across China, including: Beijing, Shanghai, Shenzhen, Chengdu, Chongqing, Hangzhou, Ningbo, Jiaxing, Jinhua, Shangyu, Nanjing, Suzhou, Nantong, Wuxi, Changzhou, Yancheng, Kunshan, Harbin, Shenyang, Changchun, Dalian, Tianjin, Baoding, Tangshan, Shijiazhuang, Zhengzhou, Jinan, Yantai, Zibo, Qingdao, Hefei, Wuhan, Changsha, Luzhou, Ganzhou, Xi’an, Kunming, Nanning, Guangzhou, Xiamen, Fuzhou, Zhuhai, Jinjiang and Zhongshan.

    Enhanced e-Commerce Business and Omnichannel Capabilities in the Chinese Mainland
    Toys”R”Us launched a T-mall Store in April 2012 and its own dedicated e-commerce website at Toysrus.com.cn at the end of the same year. Toys”R”Us, China also operates a mobile-optimized website, enabling tech-savvy consumers across the country to easily shop while on-the-go. Additionally, the company uses its “Ship from Store” capabilities to effectively transform the country’s existing Toys”R”Us stores into mini distribution centers by leveraging their inventory to fulfill online purchases.

    Now, millions of Mainland customers can access a wide assortment of toys, along with product authenticity and a toy safety guarantee from Toys”R”Us.

    Full Range of Toys
    Toys”R”Us provides a broad assortment of products from trusted domestic and international brands for children and their parents in China. Stores feature enticing product displays, demonstrations, “see-me touch-me” packaging, and a large number of products that are only available at Toys”R”Us. All products are made to the highest quality standards and have passed all required safety tests.

    As a global retailer, Toys”R”Us ensures country-by-country shopping patterns are taken into account at the local market level. Parents in China place great importance on the educational value of toys that help children learn and develop skills while they play. Within its Learning category, Toys”R”Us provides among the most comprehensive and widest selection of educational toys, including many uniquely designed by the company’s in-house team. These toys encourage skill development such as learning languages, mathematics, geography, color-differentiation and coordination.

    Digital and New Media Platforms
    Digital and new media is a booming business across China, with rapid growth of brands and stores across e-commerce websites and online instant messaging platforms.

    Mr. Javes also commented, “Toys”R”Us has 1 million followers in WeChat and continues to grow. WeChat followers have been expanding rapidly within the recent two years and we are seeing more than 80 percent of members join in our “Star Card” Membership Program via this social platform, where they can easily play our WeChat game, get the latest promotional information and explore bonus features, which enhance the fun of digital interaction. Along with the fast development of digital platforms such as mobile internet in China, we will continue to engage and excite our consumer on all their digital devices.”

    Lees ook:

    Lees ook:

  • A New Air Jordan Store Has Just Opened Up In Hong Kong

    A New Air Jordan Store Has Just Opened Up In Hong Kong

    Jordan Brand has already shown us that they have huge plans of going international with their upcoming retail store in Toronto. So does that mean they’ll stop there? Nope.

    The Jumpman is making its presence felt all around the world with their latest power move coming in Hong Kong. In the pictures above you can see the new Jordan Brand retail store that features a section with every silhouette from the Air Jordan 1 through the 29 draped in gold as well as something they’re calling the Jordan Flight Club which gives you access to The Draw, Jordan Breakfast Club, and Footwear Trial.

    From the outside of the store you can also see a massive recreation of the iconic “Wings” poster with Michael’s outstretched arms done in gold for that touch of luxury. Take a look at images of the retail space above and give us your thoughts.

    The Air Jordan 8 Wellington flagship store is located at Wellington Place, 2-8 Wellington St. in Hong Kong.

    Lees ook:

    Lees ook:

    Lees ook:

  • Apple’s Next Chinese Retail Store Opens in Nanning on December 12

    Apple’s Next Chinese Retail Store Opens in Nanning on December 12

    Apple has announced that its 28th retail store in China opens Saturday, December 12 at 2:00 p.m. local time. The store will be located in the MixC shopping mall at 136 Minzu Avenue in Nanning’s Qingxiu District.
    The new store will be open between 10 a.m. and 10 p.m. local time on Monday-Thursday and Sunday, with extended hours on Friday and Saturday, and offer traditional Apple Store services, including the Genius Bar, Workshops and JointVenture.Apple has aggressively expanded its retail footprint in China under the leadership of Angela Ahrendts, having opened new stores in Beijing on November 28, Chengdu on November 21 and Dalian on October 24. Apple has also opened retail stores in Chongqing, Hangzhou, Hong Kong, Nanjing and Tianjin over the past year.

  • Apple retailer iBox to focus on regional markets

    Apple retailer iBox to focus on regional markets

    iBox, one of Indonesia’s largest resellers of Apple products, plans to open six more retail stores by the end of 2015, mostly focusing on regional areas that are potential markets for Apple products.

    Cities on the retailer’s sights include Yogyakarta, Balikpapan and Manado, showing its effort to try and capture markets outside of major cities, particularly in Java.

    Herman Wong, director of iBox in Indonesia, elaborated that the retailer would increase the number of its nationwide retail stores to 48, from the current number of 42 to extend its reach within regional markets.

    He described the relative market for Apple products in Indonesia as still very segmented within the upper middle- to high-income bracket demographic, adding that a lack of proper awareness on the usage and capabilities of Apple’s hardware and software is what kept the giant US brand from settling in that segment.

    “For upper middle-income people in regional cities, their purchasing power would be slightly better than those of larger cities due to the lower costs of living and of goods in general,” he told on Tuesday.

    Herman also said that because Apple’s principal products, such as the iPhone and the iPad, were majorly based on data and Internet usage, and with many parts of Indonesia lacking adequate data infrastructure, Apple’ s national penetration remained very minimal.

    “Many Apple users in Indonesia are still concentrated within Java, particularly in major cities, where data infrastructure is more developed than in other areas. One way to expand awareness about Apple products is to also open training centers and provide training sessions on how to use the software and hardware,” he added.

    iBox distributes up to 40 to 45 percent of all Apple products in Indonesia. PT Data Citra Mandiri, a subsidiary of publicly listed cellphone distributor PT Erajaya Swasembada, is responsible for operating and supplying iBox stores.

    Regarding the availability of newer Apple products in Indonesia, Herman mentioned that the Apple Watch smartwatch, which was released in April, may be available in iBox stores by December. However, he could not confirm the release dates for the recently announced iPad Pro or iPhone 6S.

    Erajaya Swasembada marketing and communications manager Djatmiko Wardoyo said the strong US dollar and weak domestic economic conditions had not significantly impacted sales owing to the fact that the market for Apple products remained segmented into the upper middle- to higher-income bracket buying for the “brand” value.

    Lees ook:

    Lees ook:

    Lees ook:

  • Defining the ‘perfect store’

    Defining the ‘perfect store’

    The ultimate goal of the “perfect store” is to enhance a customer’s shopping experience to maximise your sales opportunities.

    Many consumer goods companies operate on a one “perfect” size fits all principle. But we know treating all stores the same does not work. There are marked differences that exist not only by region, but also by market, channel and retailer.

    A better way to define your “perfect store” is to acknowledge that every store is different and break your business down to the individual store level defining in-store objectives by store.

    Consider factors like:

    1. What is the perfect assortment for this store?
    1. What are the perfect pricing and promotion strategies for this store?
    1. What is the perfect location for your product in this store?
    1. What are the perfect displays for this store?
    1. How to take the perfect order in this store?

    To understand what “perfect” translates to in each case, use information like point of sale, distribution and inventory data to help you define the specific goals around assortment, price and promotion and placement. The use of shopper insight data, consumer demographics and spend data and scan sales data will also help provide a rich understanding of what the perfect store looks like.

    For example:

    Company A has a large seasonal promotion upcoming with major TV and supporting media advertising.

    Company A negotiates with a major grocery chain with tight control over store ranging a certain promotional position and in store plan.

    o Store A has a very high scan sales for this type of product. Perfection in Store A means convincing the store to place two additional touch points through a large secondary floor display along with an upgraded aisle end position, and ensuring the manager has enough additional stock available to refill the display and prevent stock outs.

    o Store B has low scan sales for this type of product. Perfection in Store B means ensuring the upcoming promotion will be implemented correctly, avoiding any downgrading of position or placement Company A also looks for incremental opportunities in other types of retail outlets (independent retail, pharmacy, HORECA, route trade or others).

    o Store C has high sales potential for this type of product (for example based on consumer demographics in surrounding areas), and uses distributors to get products into store. Perfection in Store C is the same as Store A, however securing additional facings on shelf to increase product visibility during and after the promotional period is required. Plus taking a turn in order that is sent back to the retailer’s distributor for fulfilment to avoid stock outs.

    o Store D trades directly with Company A. Perfection in Store D means aligning the store to Company A’s view on the ideal product assortment on shelf and the ideal position, while ensuring that the perfect amount of stock is ordered based on ordering history and upcoming promotion expectations.

    Finally, whose responsibility is it to define the perfect store and set the goals?

    To succeed it must be the senior leadership team. Company leaders need to be engaged at the outset. It is easy to view this as an execution task rather than a strategic one – however it is both. The Perfect store has to be a pillar for your brand(s) and considered one of the company’s strategic goals. Then it can be brought to life through in-store execution.

    Using the right processes, tools and technology will help; so make sure this is part of your discussions. The end goal is well worth it – winning over your competitors, at the shelf, every time.