Tag: tesla

  • Tesla becomes most valuable US car maker, edges out GM

    Tesla becomes most valuable US car maker, edges out GM

    For the first time in the era of the modern automobile, the most valuable U.S. car maker is not based in Detroit. Silicon Valley’s Tesla Inc overtook General Motors on Monday to become the U.S. car maker with the largest market capitalization as the century-old automobile industry increases its reliance on software and cutting-edge energy technology.

    That milestone is likely to be on the minds of Tesla Chief Executive Elon Musk and GM Chief Executive Mary Barra as they and other CEOs visit the White House on Tuesday to discuss tax reform and infrastructure with President Donald Trump.

    Helped by an analyst’s recommendation, Tesla rose 3.26 percent to a record high of $312.39 on Monday. Its market value of $50.887 billion exceeded GM’s by about $1 million.

    Over the past month, the luxury electric car maker has surged 35 percent as investors bet that Musk will revolutionize the automobile and energy industries.

    That compares to a declining share performance by GM in recent years that recently led billionaire investor David Einhorn to propose splitting the stock into two classes to help boost its price.

    Tesla’s market capitalization is now equivalent to $102,000 for every car it plans to make in 2018, or $667,000 per car sold last year. By comparison, GM’s market capitalization is equivalent to $5,000 per car it sold in 2016.

    The Palo Alto, California company is rushing to launch its mass-market Model 3 sedan in the second half of 2017 and quickly ramp up its factory to reach a production target of 500,000 cars per year in 2018. Last year it sold 76,230, missing its target of at least 80,000 vehicles. By comparison, GM sold 10 million cars and Ford sold 6.7 million.

    With its stock down nearly 20 percent since 2013, GM has scaled back operations outside the United States while pushing to improve its profitability. It announced in March it would sell its European operations.

    Reflecting Wall Street’s worries, GM’s stock trades at 6 times its expected earnings, the lowest multiple among companies in the S&P 500.

    Proponents believe Tesla, which is not profitable, argue its stock price is justified based on long-term expectations for Tesla’s growth.

    They also point to opportunities from Tesla’s acquisition last year of money-losing solar panel installer SolarCity and Tesla’s Nevada battery cell plant aimed at driving down manufacturing costs.

    Analyst enthusiastic

    After driving a Tesla for seven months, Piper Jaffray analyst Alexander Potter on Monday upgraded the stock to “overweight” from “neutral”, describing Tesla’s products as “captivating”.

    “Tesla isn’t just another company. More so than any stock we’ve covered, Tesla engenders optimism, freedom, defiance, and a host of other emotions that, in our view, other companies cannot replicate,” Potter wrote in a report.

    Skeptics believe Tesla’s growth targets are unrealistic and that the company risks being overtaken by GM, Ford and other deep-pocketed manufacturers ramping up their own electric-vehicle offerings.

    Its market capitalization remains smaller than Japan’s Toyota Motor Corp, at $173 billion.

    Tesla’s rich valuation has made it a target of short sellers, who so far in 2017 have suffered over $2 billion in paper losses as the stock rallied.

    Jeffrey Gundlach, who oversees over $105 billion in assets at Los Angeles-based DoubleLine Capital, told Reuters last week: “As a car company alone, Tesla is crazy high valuation. As a battery company – one that expands and innovates substantially – maybe the valuation can work.”

  • Tesla delivers quarterly record of 25,000 vehicles in first quarter

    Tesla delivers quarterly record of 25,000 vehicles in first quarter

    Tesla, the U.S. luxury electric car maker, said on Sunday first-quarter vehicle deliveries jumped 69 percent from a year ago to a quarterly record of 25,000 vehicles, bouncing back from delays in the previous quarter.

    The company said of the total vehicles delivered, about 13,450 were Model S sedan and about 11,550 were Model X sports utility vehicle.

    Tesla has said it expects to deliver 47,000 to 50,000 Model S and Model X vehicles combined in the first half of 2017.

    In the fourth quarter, deliveries had fallen 9.4 percent due to short-term production hurdles from the transition to a new autopilot hardware.

    Tesla had said production challenges, which started at the end of October and lasted through early December, shifted vehicle production towards the end of the fourth quarter, resulting in delayed deliveries.

    Ultimately, about 2,750 vehicles were missed being counted as deliveries in the fourth quarter either due to last-minute delays in transport or because the customer was unable to physically take delivery.

    In addition to the first quarter deliveries, about 4,650 vehicles were in transit to customers at the end of the quarter and will be counted as deliveries in the cond quarter, Tesla said in a statement on Sunday.

    Production in the first quarter also hit a quarterly record at 25,418 vehicles.

    Tesla Chief Executive Elon Musk has taken big risks repeatedly since going public in 2010, but investors got spooked after he said in February the electric car company could get “close to the edge” as it burns cash ahead of its crucial Model 3 launch.

    China’s Tencent Holdings Ltd (0700.HK) bought a 5 percent stake in Tesla last week for $1.78 billion, providing the company with a deep-pocketed ally as it prepares to launch its mass-market Model 3.

     

  • Shinsegae department store opens Tesla charging stations

    Shinsegae department store opens Tesla charging stations

    Tesla has completed the installation of three Destination Chargers at Shinsegae department store in the Gangnam, Seoul.

    The move follows the opening of two showrooms in the city last month as the brand picks up momentum with its South Korean operations.

    It was the second set of Tesla chargers introduced at a Shinsegae outlet after another batch was installed at the Yeoju Premium Outlets.

    Tesla charging stations 3

    The Korean giant Shinsegae Group signed a partnership with the American automaker last year, planning to equip 25 of its locations with Tesla’s charging stations this year.

    One of the two Tesla stores that opened last week is located in Starfield Hanam, the largest shopping complex in Korea, which opened last year under a Shinsegae-Taubman partnership.

  • Shopify revenues grow 90 per cent

    Shopify revenues grow 90 per cent

    Shopify, the cloud-based, multi-channel platform designed for small and medium-sized businesses, has reported a 90 per cent increase in revenues for 2016.

    GMV rose 99 per cent to US$15.4 billion, figures which “speak to the enormous opportunity in retail right now and our strategic position within it,” according to CFO Russ Jones.

    Total revenue for the full year reached $389.3 million, compared with $205.2 million in 2015. Within this, subscription solutions revenue grew 68 per cent to $188.6 million and merchant solutions revenue grew 115 per cent to $200.7 million.

    But it still recorded a net loss of $35.4 million, almost double the $18.8 million of 2015.

    Merchants can use Shopify software to design, set up, and manage their stores across multiple sales channels, including web, mobile, social media, marketplaces and physical retail locations. Shopify powers 377,500 merchants in some 175 countries. Its clients include Tesla, Nestle, GE, Red Bull and Kylie Cosmetics.

    “Our work at Shopify is to help entrepreneurs thrive in a space that’s changing all the time, and we did our job especially well this past holiday season,” stated Tobi Lütke, founder and CEO of Shopify. “That eight of our 10 top sellers over the Black Friday Cyber Monday weekend were merchants that had upgraded from lower-priced plans reminds us that today’s startups become tomorrow’s superstars, at a velocity that appears to be increasing all the time. As the engine powering the growth of these merchants, Shopify has an opportunity that stretches years into the future.”

    For the full year 2017, Shopify currently expects revenues in the range of $580 million to $600 million and an operating loss in the range of $73 million to $77 million.

  • Tesla says Model 3 on track for volume production by September

    Tesla says Model 3 on track for volume production by September

    Tesla Inc said on Wednesday its mass-market Model 3 sedan was on track for volume production by September, encouraging investors who see the electric vehicle as the avenue to profitability for the young company.

    But the carmaker’s operations continued to burn through cash, and Chief Executive Elon Musk told analysts on a conference call that he may ask Wall Street for more.

    “According to our financial plan, no capital needs to be raised for the Model 3 but we get very close to the edge,” Musk told investors on a conference call. Tesla plans an additional $2 billion to $2.5 billion in capital expenses before the Model 3 launch and has $3.4 billion cash on hand.

    “We’re considering a number of options but I think it probably makes sense to raise capital to reduce risk,” Musk said.

    Musk said Chief Financial Officer Jason Wheeler, in his role for just over a year, would leave in April to work in public policy. He will be replaced by former Tesla CFO Deepak Ahuja, who was popular with investors.

    Tesla, whose shares rose as much as 3 percent after the bell before settling up around 1.6 percent to $277.90, beat analysts’ expectations for revenue. Its adjusted loss missed the consensus target calculated by Thomson Reuters I/B/E/S, although there was an unusually large range of estimates due to confusion over accounting for the acquisition of solar installer SolarCity.

    Ivan Feinseth, director of research at Tigress Financial Partners, said Tesla “delivered the results the market has been expecting” that drove the stock from a year low of $167.84 last February to a year high of $287.39 last week.

    By late spring or early summer, Feinseth estimated, Tesla will likely raise more money, noting that today’s highs could make it sooner rather than later.

    “You have to feed the ducks while they’re quacking. If they came to the market now they would be well received,” he said.

    Up to Wednesday’s close, Tesla’s stock had risen 53.9 percent in the last 12 months.

    Many investors and suppliers have predicted Model 3 volume production would be delayed until 2018, but Tesla said it would produce over 5,000 Model 3s per week “at some point in the fourth quarter”, and 10,000 vehicles per week “at some point in 2018”.

    Musk reiterated that Tesla still planned to deliver 500,000 cars in 2018 and 1 million vehicles by 2020.

    Tesla did not give its usual full-year delivery estimate, but said it expected to deliver 47,000 to 50,000 Model S and Model X vehicles combined in the first half of 2017.

    The company did not give a Model 3 target for this year and declined to update a previous disclosure made last April that 373,000 advance reservations had been taken for the car.

    “We’re still in great shape,” said Wheeler, when asked about early demand for the car.

    The public might not see the final version of the Model 3 until as late as July, when limited production begins, Musk said.

    Capital expenditures doubled in the fourth quarter to $521.6 million, as Tesla invests in its Fremont, California factory and its Gigafactory battery plant in Nevada.

    Cash rose by $309 million to $3.39 billion, which includes funds raised from a share sale last year.

    SolarCity installed more than 20 percent less solar in the quarter, as it focuses on profitability and cash over growth. Solar generation deployed fell to 201 MW in the fourth quarter from 253 MW a year earlier.

    Tesla’s net loss attributable to common shareholders narrowed to $121.3 million, or 78 cents per share, for the fourth quarter ended Dec. 31 from $320.4 million, or $2.44 per share, a year earlier.

    The adjusted loss of 69 cents per share compared with the analyst consensus of a 43-cent loss, according to Thomson Reuters I/B/E/S.

    Revenue rose 88 percent to $2.28 billion, topping Wall Street’s target of $2.18 billion.

  • Tesla Model S, BMW i3 fall short of IIHS Top Safety Pick+ award

    Tesla Model S, BMW i3 fall short of IIHS Top Safety Pick+ award

    The Tesla Model S and BMW i3 fell short of earning the Insurance Institute for Highway Safety’s 2017 Top Safety Pick+ award. For a vehicle to qualify for the Top Safety Pick award, IIHS said it must earn “good” ratings in all five crashworthiness tests — small overlap front, moderated overlap front, side, roof strength, and head restraints and seats — and come with a front crash prevention system that earns an advanced or superior rating.

    The “+” is awarded to vehicles that meet all the above criteria and come with “good” or “acceptable” headlights.

    Ratings for crashworthiness and headlights are good, acceptable, marginal and poor.

    Tesla’s Model S earned a good rating in all IIHS crashworthiness evaluations except the small overlap front crash test, in which it earned an acceptable rating.

    The Model S earned a good rating in all IIHS crashworthiness evaluations except the small overlap front crash test, in which it earned an acceptable rating.

    IIHS said the Model S “ran into problems in the test when the safety belt allowed the dummy’s torso to move too far forward. That allowed the dummy’s head to hit the steering wheel hard through the airbag.”

    IIHS noted that the Model S ratings apply to 2016 and 2017 cars built after October 2016.

    Tesla told IIHS that it made a production change on Jan. 23 to address the head-contact problem and IIHS will test the updated Model S for small overlap protection as soon as it can be delivered.

    The current Model S has not been rated for front crash prevention, IIHS noted, because while automatic braking equipment comes standard, the automaker has not activated the software for all vehicles.

    IIHS also noted the 2017 Model S isn’t available with anything other than poor-rated headlights. The automaker told IIHS that it is working with its supplier to improve the headlights. IIHS will evaluate the new ones when they are available.

    The BMW i3 was hindered by its acceptable rating in the head restraints and seats evaluation, IIHS found. The car’s only available headlight system earned an acceptable rating.

    One Model S variant in particular, the high-performance P100D, was also dinged for its roof strength. The P100D has the same roof structure as other Model S variants, IIHS said, but noted that because the car has a larger, and heavier, battery it earned only an acceptable rating for that test.

    The BMW i3 was hindered by its acceptable rating in the head restraints and seats evaluation, IIHS found. The car’s only available headlight system earned an acceptable rating.

    The i3 earned good ratings in other crashworthiness tests and is available with an optional front crash prevention system that earned an advanced rating, IIHS said.

    “There’s no reason the most efficient vehicles can’t also be among the safest,” said David Zuby, IIHS’ chief research officer, in a statement. “We hope Tesla and BMW will continue to refine the designs of their electric models to maximize driver protection and, especially in the case of Tesla, improve their headlights.”

    Two other green vehicles, the Toyota Prius Prime and Chevrolet Volt, earned the Top Safety Pick+ designation for crash test and crash avoidance performance, the organization said.

    IIHS plans to test the latest EV to enter the market, the Chevrolet Bolt, once it becomes widely available this year.

  • Tesla posts 9.4 percent fall in quarterly deliveries

    Tesla posts 9.4 percent fall in quarterly deliveries

    Tesla Motors said on Tuesday fourth-quarter deliveries fell 9.4 percent due to short-term production hurdles from the transition to a new autopilot hardware.

    Deliveries fell to about 22,200 vehicles in the fourth quarter from 24,500 vehicles in the preceding quarter.

    Total deliveries for 2016 of 76,230 also fell short of the company’s projection of 80,000 to 90,000.

    Shares of the company, led by entrepreneur Elon Musk, were down nearly 2 percent at $212.90 in extended trading.

    Tesla said production challenges, which started at the end of October and lasted through early December, shifted vehicle production toward the end of the quarter, resulting in delayed deliveries.

    “We tried to recover these deliveries and expedite others by the end of the quarter, time ran out before we could deliver all customer cars,” the electric carmaker said.

    Nearly 2,750 vehicles missed being counted as deliveries in the quarter due to last-minute delays in transport or because of the inability of customer to physically take delivery.

    In addition to the fourth-quarter deliveries, about 6,450 cars were in transit and these would be counted in the first quarter, the company said.

  • South Korea Changes Rules On EV Cars

    South Korea Changes Rules On EV Cars

    EV or electronic vehicle is slowly rising to the competition in the automobile industry. South Korea already made changes to their rules to those who are interested in EVs.

    The South Korean government will change one of their rules when it comes to EVs. South Korea is known for having a market for premium cars. They’re even part of Tesla Motors’ reservation of the company’s upcoming vehicle model, the Model 3. According to Tesla’s website, the Model 3 is an affordable premium sedan. Model 3 is designed to achieve that highest rating when it comes to safety measures.

    South Korea will be removing subsidies when it comes to EVs with high-capacity batteries. This move could change the EV market in the country since this will allow other longer-ranged models to be available in the market. By removing the subsidies for the EV market, more and more models of the EV will be available at an affordable rate.

    This will also prove to be good for Tesla. The motors company will conduct their first Tesla showroom in South Korea this year. The exact date for the facility is to be revealed sometime soon. With the South Korean government changing their rules for subsidies when it comes to high-battery powered EVs, more and more models from Tesla will be available for the Korean market this year. Aside from Tesla, BYD, the world’s largest EV maker is also planning to enter the Korean market of EVs. BYD encountered a problem because their latest model doesn’t qualify for the subsidy, thus resulting in the delay of the company to join the market, according to Reuters.

    Currently, there are about four thousand electric vehicles roaming the streets of South Korea. Once the government implements this change, there might be a triple amount of EV cars in the country.

  • Tesla settles Norway lawsuit over car’s performance

    Tesla settles Norway lawsuit over car’s performance

    Electric carmaker Tesla Motors Inc has reached an out-of-court settlement with 126 Norwegian customers who claimed their cars’ performance did not match promises made in the firm’s marketing.

    Lawyers for the owners and the company told the Oslo District Court in a joint letter they wanted to withdraw the case which had been due to start on Monday, a court spokeswoman said.

    Kaspar Nygaard Thommessen of Oslo-based law firm Wikborg Rein, who represented the car owners, told Reuters a settlement had been reached in recent days and the case had been resolved.

    He declined to provide details of the settlement.

    Norwegian business newspaper Dagens Naeringsliv (DN) said on Sunday Tesla had agreed to pay 65,000 Norwegian crowns ($7,700) to each car owner, about half of what they demanded, or allow them to choose from alternative options, including car upgrades.

    The case involved Tesla’s Model S P85D, which the car owners said had a lower horsepower than stated by Tesla. The company has denied misleading the buyers.

    While the Model S PD85 is no longer offered in Norway, similar Tesla Model S cars range from $95,000 for the 90D version to $135,000 for the P100D, according to the company’s Norwegian price website. Most buyers will also pay for add-ons that raise the price further.

    Norway is among the world’s top markets for electric cars thanks to generous government subsidies aimed at increasing the electrification of transport.

    The registration of new Tesla cars in Norway fell by 24 percent in the first 11 months of 2016 compared with 2015, according to data from lobby group Road Traffic Information Council (OFV).

  • Tesla Motors to get semiconductors from Samsung Electronics

    Tesla Motors to get semiconductors from Samsung Electronics

    Samsung Electronics will supply semiconductors to US electric car maker Tesla Motors, South Korea’s Electronic Times reported on Friday citing unnamed sources.

    Samsung would contract manufacture chips for self-driving features in Tesla vehicles, the paper reported, without putting a value on the order.

    The South Korean firm has been trying to build auto-related sales for components such as semiconductors and displays in a push to develop a new growth engine.

    Samsung in November said it would acquire Harman International Industries for $8 billion in a bid to grow quickly in the automotive market.

    Samsung did not immediately comment on the report, while Tesla could not be immediately reached for comment.

  • Tesla Motors Opens First Showroom In South Korea’s Largest Mall

    Tesla Motors Opens First Showroom In South Korea’s Largest Mall

    Teslarati reported on November 28 that Tesla Motors is all-set to open its first showroom inside South Korea’s largest shopping mall, the Starfield Hanam Complex. The store is expected to open today. However, the news didn’t do much to the stock as TSLA declined 0.41% during after-hours trading on Monday.

    The company’s latest store in Gyeonggi Province would be its first retail outlet in South Korea. With its entry, Tesla may provide tough competition to the region’s largest automaker; Hyundai Motor. The latter is also expected to open a store in Starfield. Moreover, the company is expected to launch its competitively priced Electric Vehicle (EV) before the year-end.

    Moreover, executives of Starfield Hanam indicated that they were notified about the store’s opening date. However, they believe that the date may be delayed, depending on the company’s preparations.

    Teslarati reported: “While the Silicon Valley-based automaker takes aim at expanding its retail presence in South Korea, the company is also busy with laying the ground work for the build out of its Supercharger network across the country.” The company is also reportedly viewing its plans of building supercharging stations around Seoul.

    The report further mentioned that TSLA has also invested in constructing another showroom within the country’s high-end Gangnam district. The district is also considered as the Rodeo Drive of South Korea. Earlier in September, the company had signed a $439,059 lease to get its hands on a three-story upscale commercial building in the district. The store is expected to be surrounded by Ferrari, Lamborghini, and Bentley showrooms. Moreover, neighboring stores will also include Cartier, Dior, and Hermes.

    Wall Street analysts have assigned a PT of $225.13 with a 14.8% upside over the last closing price. Analysts’ ratings include 3 Buy, 1 Overweight, 9 Hold, two Underweight, and four Sell.

  • Tesla to open its first Korean showroom on November 29th

    Tesla to open its first Korean showroom on November 29th

    The U.S.-based electric carmaker Tesla Motors will open its first Korean showroom at the Starfield Hanam shopping mall in Gyeonggi Province, Nov. 29.

    A Starfield Hanam official said he received an in-house notice of the Tesla showroom opening date.

    “However, the opening date may be moved up or delayed depending on Tesla’s preparations,” he added.

    Starfield Hanam, which had its grand opening on Sept. 9, is the largest shopping complex in Korea built as a joint venture between retail giant Shinsegae and U.S.-based shopping mall management company Taubman’s regional affiliate Taubman Asia.

    Before the grand opening, Tesla said Aug. 31 in a press release it would open its first Korean showroom on the second floor of the mall.

    The showroom is currently under construction, covered with a screen to hide the interior. However, Tesla has reportedly completed the ground construction for a charging station on the mall’s second-floor parking lot.

    The showroom will present Tesla’s Model S 90D, a full-size all-electric five-door luxury sedan.

    When the model was introduced in 2012, it received a perfect 5.0 from the U.S. National Highway Traffic Safety Administration (NHTSA) car safety rating. The U.S. Environmental Protection Agency (EPA) official range for the 2012 Model S equipped with an 85kWh battery pack is 426 kilometers.

    Tesla’s official webpage said the current Model S 90D’s range is 512 kilometers.

    Tesla has already received approval for emissions and noise standards from the Ministry of Environment, and is preparing for another approval with the Ministry of Land, Infrastructure and Transport (MOLIT). It is expected to take about two weeks to get MOLIT approval.

    Tesla is also preparing to open its second Korean showroom in Gangnam, southern Seoul.

    It reportedly signed a lease to rent a building in Cheongdam-dong on Sept. 1. It will use the building’s basement, first and second floors until Aug. 31, 2021.

    The Gangnam showroom is also currently under construction and Tesla officials visited the site last week to monitor the construction process.

    Tesla also announced last week via an email interview with ZDNet Korea, an IT-focused online newspaper, its plan to establish charging infrastructure in Korea.

    “Tesla is reviewing its plan to build a few supercharging stations in Seoul,” Atsuko Doi, Tesla’s head of communications for Asia Pacific, was quoted as saying.

    “We are discussing how to rent the sites for the charging stations.”

  • Tesla buys Grohmann Engineering to help ramp up electric car production

    Tesla buys Grohmann Engineering to help ramp up electric car production

    Electric carmaker Tesla Motors Inc has agreed to buy Germany’s Grohmann Engineering GmbH, which develops automated manufacturing systems for batteries and fuel cells, as the California-based company seeks to expand its production more than sixfold by 2018.

    Unlisted Grohmann Engineering, based in Pruem, Germany, helped Tesla rivals Daimler and BMW build production facilities for electric car batteries.

    Tesla is seeking to raise its global manufacturing capacity to 500,000 vehicles in 2018 from an expected production rate of about 80,000 this year. Its main production facility is in Fremont, California.

    “To date, we have increased the production rate at our Fremont Factory by 400 percent in four years, and we expect this acquisition to accelerate that growth rate,” Tesla said in a blogpost.

    Following the acquisition, which still needs to be approved by the cartel authorities in Germany, several elements of Tesla’s automated manufacturing systems will be designed and produced in Pruem, close to Germany’s border with the Netherlands and Luxembourg.

    The deal, whose financial terms were not disclosed, is expected to add over 1,000 engineering and skilled technician jobs in Germany over the next two years Tesla said in its blog. Grohmann currently has around 700 employees.

    Tesla agreed on Sunday to buy a 74.9 percent stake from company founder and majority owner Klaus Grohmann, and a further 25.1 percent stake belonging to private equity firm Deutsche Beteiligungs AG (DBAG), DBAG said in a statement on Tuesday.

    DBAG said it expected to earn in the mid single-digit million euro range by selling its stake in Grohmann and that Grohmann had revenues of 123 million euros ($136 million) in 2015.

    DBAG said Grohmann had developed production lines for battery cells and batteries for “numerous” German and international automobile manufacturers. Grohmann was also specialized in the industrial production of fuel cells, DBAG said, and was active in the electronic and semiconductor industries as well as the biotechnology and medical technology sectors.

    Grohmann Engineering will be renamed Tesla Grohmann Automation after the deal and will serve as the initial base for Tesla Advanced Automation Germany with other locations to follow, Tesla said.

    The deal is expected to close next year.

  • Tesla’s Musk unveils solar roof tiles, longer-lasting batteries

    Tesla’s Musk unveils solar roof tiles, longer-lasting batteries

    Tesla Motors Inc Chief Executive Elon Musk on Friday unveiled new energy products aimed at illustrating the benefits of combining his electric car and battery maker with solar installer SolarCity Corp.

    The products include solar-powered roof tiles that eliminate the need for traditional panels and longer-lasting batteries aimed at helping to realize Musk’s vision of selling a fossil fuel free lifestyle to consumers.

    “This is sort of the integrated future. An electric car, a Powerwall and a solar roof. The key is it needs to be beautiful, affordable and seamlessly integrated,” Musk said during an event to showcase the products at the Universal Studios theme park near Los Angeles. “If all those things are true why would you go any other direction?”

    Musk is the biggest shareholder in both Tesla and SolarCity, which is run by two of his first cousins. Analysts have been dubious of the deal’s proposed synergies, with some suggesting the merger is a way for Tesla to rescue money-losing SolarCity. A vote on the acquisition is scheduled for Nov. 17.

  • Tesla rents second space in Korea to go Gangnam-style

    Tesla rents second space in Korea to go Gangnam-style

    Tesla Motors is preparing to open a second showroom in Korea in Gangnam, southern Seoul. Its first will open in the Starfield Hanam shopping mall in Gyeonggi in less than two months.

    A lease on three floors of a five-story building in Cheongdam-dong, 131-11, known as Yeongdongdaero 730 under the new address system, was signed by Tesla Motors Korea on Sept. 1. Tesla will rent the building’s basement, first and second floors through Aug. 31, 2021. The rent is 500 million won ($439,059) for the entire period, the document shows.

    The landlord is Bora Trading, a Seoul-based importer of Italian food products including the De Cecco pasta brand.

    Tesla made it official Sept. 2 that it would open its first Korea showroom in Starfield Hanam, a shopping mall that was opened Sept. 9 by retail giant Shinsegae, by December. The announcement came 10 months after the American electric vehicle pioneer opened an office in Samseong-dong, southern Seoul.

    Second showroom for Korea in a building in Cheongdam-dong, 131-11, 

    Tesla confirmed its rental in Gangnam.

    “We have just registered a building on Yeongdong Boulevard,” said Atsuko Doi, Tesla’s head of communications for Asia Pacific, in an email. She added the company hasn’t “planned in detail how we use it.”

    Regarding rumors among auto enthusiasts in Korea that Tesla may choose not to open the showroom in the 212-square-meter (2,281-square-foot) space in Starfield Hanam, she described them as “incorrect.”

    When visited on Monday by the Korea JoongAng Daily, the space Tesla has rented from Bora Trading was already under remodeling. Previously an Italian restaurant, the old interior was torn down completely. One of the workers on the scene said they are working on an automobile showroom without elaborating further. The process is expected to be finished in a month, which would indicate it could open in November at the earliest.

    There is speculation Tesla will open two showrooms simultaneously. The one in Gangnam will be more symbolic of Tesla’s attempt to be considered a luxury brand.

    Cheongdam-dong is Seoul’s swankiest area full of luxury-brand stores including Dior, Cartier and Hermes. Showrooms for Lamborghini, Ferrari and Bentley are less than 1 kilometer from Tesla’s space. Korea’s top automaker, Hyundai Motor, is scheduled to complete by 2021 a 105-story new headquarters just 1.6 kilometers farther down Yeongdong Boulevard.

    The building in Gangnam has been optimized to serve as a car showroom. It was established in 2004 by KUZ Plus, which was the official importer of Ferrari and Maserati until 2006. The floors are framed by huge glass windows to display vehicles.

    In Asia, the California-based company led by business magnate Elon Musk opened its first showroom in October 2010 in Tokyo’s trendy Aoyama district. Now there are three in Japan. Tesla runs 21 stores in China, three in Hong Kong and one in Taiwan, which opened in July.