Tag: tesla

  • Musk hints that a Tesla phone could be made to punish Apple and Google

    Musk hints that a Tesla phone could be made to punish Apple and Google

    You might wonder how Elon Musk got where he is today based on his uneven performance as Twitter’s new owner. His confusing and illogical changes to the verification checkmarks and his inability to make a decision and stick to it without changing his mind a few times does not inspire confidence in the guy as someone who can run a company like Twitter.
    And when former T-Mobile president and CEO John Legere said that he would be interested in working his magic on Twitter (albeit at a superstar executive salary of course), Musk flat-out rejected him without even hearing him out. Considering what Legere did for T-Mobile, taking it from its position as last among the four major wireless providers to second, the guy should get at least a personal meeting. After all, he does have a stunning track record and helped T-Mobile become the most innovative company in the industry.
    The latest news involving Musk and Twitter is that the multi-billionaire has posted a tweet in which he says that should Apple and Google bounce Twitter from their respective app storefronts, Musk will make what he calls an “alternative phone.”
    Let’s run through the whole thing. A conservative commentator Liz Wheeler tweeted, “If Apple & Google boot Twitter from their app stores, @elonmusk should produce his own smartphone. Half the country would happily ditch the biased, snooping iPhone & Android. The man builds rockets to Mars, a silly little smartphone should be easy, right?” Elon responded by writing, “I certainly hope it does not come to that, but, yes, if there is no other choice, I will make an alternative phone.”

    This reminds us of another billionaire who thought that building a competitive smartphone might be right up his alley. Jeff Bezos and Amazon released the Fire Phone in June 2014. To put it mildly, this phone was a flop, as reportedly only 26,000 units were sold.

    But we digress. Right now there are no signs that Apple or Google is considering the removal of Twitter from the App Store and Google Play Store, respectively. But you never know when something Musk does will go afoul of App Store and Play Store rules. If Google were to banish Twitter from the Android app storefront, Twitter could always end up in a third-party app store like Amazon’s where Android users could sideload it.
    Sideloading an app on Android means downloading it from an app store other than the Play Store. Losing the App Store wouldn’t even be a blow even if sideloading is not an option on iOS. That’s because without an Android or iOS app, Twitter still would be accessible through the mobile browser on iPhone and Android handsets; in other words, the lack of a native iOS and/or Android app would not spell the end for Twitter.

    We’d imagine that if a Tesla phone is developed, Musk would create a mobile/wireless business unit for Tesla. But Elon is going to have to be careful how he approaches such a project. Keep in mind that his holdings in Tesla stock have cratered by 54% so far this year. Tesla stockholders might not take too kindly to Elon using Tesla’s cash and name to prop up Twitter which is one of Musk’s personal holdings.

    Again, this is all conjecture at this point, especially since Twitter remains a listing in good standing in the App Store and the Play Store. Unless development plans for an alternative phone have already started, the process of building a new smartphone using a brand-new platform will take several years. So hopefully Mr. Musk doesn’t expect to snap his fingers and see a new phone instantly become an iOS and Android competitor.
  • Tesla Reports Two New Fatal Crashes Involving Driver Assistance Systems

    Tesla Reports Two New Fatal Crashes Involving Driver Assistance Systems

    Tesla told U.S. auto safety regulators it has reports of two new crash fatalities in Model 3 cars tied to advanced driver assistance systems in the month ending October 15, data released Tuesday by the government shows.

    The National Highway Traffic Safety Administration (NHTSA) in June began releasing data provided by automakers on reports of crashes tied to driver assistance systems like Tesla’s Autopilot.

    “NHTSA has reviewed these crashes and is conducting appropriate follow-up. NHTSA uses many data sources in its enforcement processes,” the agency said Tuesday.    NHTSA issued an order in June 2021 requiring automakers and tech companies to immediately report all crashes involving advanced driver assistance systems (ADAS) and vehicles equipped with automated driving systems tested on public roads. The safety regulator said Tuesday it uses data submitted by automakers under its 2021 order as part of its investigations.

    Nearly all of the 18 fatal crashes reported since July 2021 that had to do with driver assistance systems involved Tesla vehicles.

    The agency has emphasized crashes are tracked by individual automakers in different ways and discouraged comparisons of performance among automakers partly due to lack of comprehensive metrics to track how widely each system is used or how crashes are reported.

    Separately, since 2016, NHTSA has opened 38 special investigations of crashes involving Tesla vehicles where advanced driver assistance systems such as Autopilot were suspected of being used. Overall, 19 crash deaths have been reported in those Tesla-related investigations.

    Tesla did not respond to a request for comment.

    It has said Autopilot allows vehicles to brake and steer automatically within their lanes but does not make them capable of driving themselves.    In June, NHTSA upgraded its defect investigation into 830,000 Tesla vehicles with Autopilot, a required step before it could seek a recall.

  • Tesla Recalls 3,21,000 U.S. Vehicles Over Rear Light Issue

    Tesla Recalls 3,21,000 U.S. Vehicles Over Rear Light Issue

    Tesla is recalling more than 321,000 vehicles in the United States because tail lights may intermittently fail to illuminate, the company said in a filing made public Saturday.

    The news follows the company’s recall on Friday of nearly 30,000 Model X cars in the United States over an issue that may cause the front passenger air bag to deploy incorrectly, which sent its shares down almost 3% to a near two-year low.

    In the filing published Saturday to the National Highway Traffic Safety Administration (NHTSA), the electric vehicle manufacturer said the tail light-related recall covers some 2023 Model 3 and 2020-2023 Model Y vehicles.

    Texas-based Tesla said it will deploy an over-the-air update to correct the rear light issue and said it has no reports of any crashes or injuries related to the recall.

    The company said the recall followed customer complaints it became aware of in late October, largely from foreign markets, claiming vehicle tail lights were not illuminating.

    The investigation found in rare cases the lights may intermittently not work due to an anomaly that may cause false fault detections during the vehicle wake-up process. Tesla said it had received three warranty reports over the issue.

    Tesla has reported 19 U.S. recall campaigns in 2022 covering more than 3.7 million vehicles including four callbacks in November, according to NHTSA data.

  • Musk sells Tesla shares worth $3.95 bln days after Twitter takeover

    Musk sells Tesla shares worth $3.95 bln days after Twitter takeover

    Tesla Inc Chief Executive Officer Elon Musk has sold $3.95 billion worth of shares in the electric vehicle maker, according to U.S. regulatory filings, days after he completed his purchase of Twitter Inc for $44 billion.

    Musk, whose net worth dropped below $200 billion after investors dumped Tesla stock, unloaded 19.5 million shares between Friday and Tuesday, filings published by the U.S. Securities and Exchange Commission showed.

    The latest share sale leaves Musk with a stake of roughly 14% in Tesla, according to a Reuters calculation.

    The purpose of the sale was not disclosed.

    The latest sale dump comes as analysts had widely expected Musk to sell additional Tesla shares to finance the Twitter deal.

    Musk, the world’s richest man, had asserted in April he was done selling Tesla stock. Still, he went on to sell another $6.9 billion worth Tesla shares in August and said the sale was conducted to pay for the social media platform.

    Musk, the world’s richest man, had about $20 billion in cash after selling a part of his stake in Tesla, including the sales made last year. This would have required him to raise an additional $2 billion to $3 billion to finance the takeover, according to a Reuters calculation.

    Tesla has lost nearly half its market value and Musk’s net worth slumped by $70 billion ever since he bid for Twitter in April.

    Twitter and Tesla did not immediately respond to Reuters’ requests for comment.

    Musk took over Twitter last month and has engaged in drastic measures including sacking half the staff and a plan to charge for blue check verification marks.

    The billionaire pledged to provide $46.5 billion in equity and debt financing for the acquisition, which covered the $44 billion price tag and the closing costs. Banks, including Morgan Stanley and Bank of America Corp, committed to provide $13 billion in debt financing.

    Musk’s $33.5 billion equity commitment included his 9.6% Twitter stake, which is worth $4 billion, and the $7.1 billion he had secured from equity investors, including Oracle Corp co-founder Larry Ellison and Saudi Prince Alwaleed bin Talal.

    Musk had tried to walk away from the deal in May, alleging that Twitter understated the number of bot and spam accounts on the platform. This led to a series of lawsuits between the two parties.

  • Tesla closes its first showroom in China in retail strategy shift

    Tesla closes its first showroom in China in retail strategy shift

    Electric vehicle giant Tesla has closed what had been its flagship showroom in China as the company adjusts its sales and service strategy in its second-largest market, two people with knowledge of the matter said.

    Tesla shut the showroom in Beijing’s Parkview Green, an upscale downtown shopping centre late last week, according to the people, who spoke on condition they not be named because they were not authorised to discuss the closure.

    A member of the mall’s staff confirmed to Reuters during a visit to the site on Wednesday that Tesla had shut the showroom, whose windows are now plastered with posters belonging to the next tenant, a streetwear brand.

    “Their contract with us expired and Tesla decided not to extend it,” the mall staff member said.

    A call to the store earlier in the day was redirected to another Tesla showroom nearby. Tesla did not immediately reply to a request for comment.

    The Beijing store, opened in 2013, was Tesla’s first in China. It was renovated in 2018 and expanded to occupy two floors of the mall.

    Tesla owns and runs over 200 outlets across the country that display models and arrange test drives for potential buyers.

    Reuters reported in September that Tesla was considering closing some showrooms in flashy malls in cities like Beijing after traffic plunged during Covid restrictions.

    It also plans to put more emphasis on stores in less-costly suburban locations that can also provide repairs as the company works to meet Chief Executive Elon Musk’s goal of improving service for customers.

    As part of that effort, Tesla has been hiring technicians and other staff for service jobs in China. The company’s China recruitment website showed 305 openings for service jobs as of Wednesday, little changed from September.

    More than half of Tesla’s China stores do not offer repair or maintenance services and are in high-rent locations where space is limited. That included the now-closed Parkview Green Tesla store.

    Tesla owns all of its own stores rather than relying on dealers. It also sells its cars online. That has allowed it more leeway to adjust a retail strategy that had been initially modeled on Apple’s glossy stores in high-rent locations.

    Tesla has cut starter prices for its Model 3 and Model Y cars by as much as 9 per cent in China, reversing a trend of price increases across the industry amid signs of softening demand in the world’s largest auto market.

    Tesla sold 318,151 vehicles in China in the first nine months of 2022, up 55 per cent from a year earlier, according the China Passenger Car Association. By comparison, overall sales of electric vehicles and hybrids increased 113.2 per cent.

  • Tesla Recalls 24,000 U.S. Vehicles Over Seat Belt Issue

    Tesla Recalls 24,000 U.S. Vehicles Over Seat Belt Issue

    Tesla Inc is recalling just over 24,000 U.S. 2017-2022 Model 3 vehicles over a seat belt issue.

    The Austin-based electric vehicle company said the second-row left seat belt buckle and second-row center seat belt anchor may have been incorrectly reassembled during vehicle service.

    It told the National Highway Traffic Safety Administration it had reports of 105 service repairs, including warranty claims, for U.S. vehicles that were or might be related to the recall issue.

  • Elon Musk Admits That Tesla Will Not Get Approval For Self-Driving Cars

    Elon Musk Admits That Tesla Will Not Get Approval For Self-Driving Cars

    Elon Musk has revealed that Tesla will not get any approvals for driverless cars in the U.S. (which means that the car wouldn’t need any input from the driver to operate). At the time in 2016 when Tesla had launched the AutoPilot stack, Musk had falsely predicted that permissions would be achieved by 2020 and till today he never had a morbid outlook towards the same.

    Now for the last two years, Tesla has been running its full self-driving beta but now Musk admits that it will not be given permission to operate without a driver in 2022. In fact, the software is not ready even now and Musk also says another major beta update will be rolled out before the end of the year.

    “The car will be able to take you from your home to your work, your friend’s house, the grocery store without you touching the wheel. It’s a separate matter as to will it have regulatory approval. It won’t have regulatory approval at that time,” he said.

    Recently, a Tesla Model 3 was also involved in an accident that had a fatality. The car was reportedly on AutoPilot and rear-ended a bike. Many have been critical of Tesla’s approach to the technology and accused it of false advertising which will certainly make regulatory approval harder. Tesla’s cars also don’t use radars anymore and Musk has been resistant towards adding LiDAR, something every other self-driving tech player has admitted is necessary.

  • Tesla Investors To Focus On Demand Issues In Earnings Report

    Tesla Investors To Focus On Demand Issues In Earnings Report

    Tesla’s quarterly report on Wednesday will likely show whether the Elon Musk-led electric-vehicle maker is facing any weakness in demand that is starting to weigh on the wider auto industry.

    Decades-high inflation, rising energy bills in Europe and signs of a weakening China market have raised doubts among some analysts about whether Tesla can buck an economic slowdown and continue to raise prices without hurting its sales.

    Although Musk has said Tesla “does not have a demand problem”, the company’s latest report on deliveries showed that it made 22,000 more EVs than it delivered to customers in the third quarter. It blamed the rise in inventory on transportation-related problems.

    Demand for Tesla vehicles in China, the world’s biggest market for autos, is emerging as a major worry among Wall Street analysts, given that the EV maker faces tough competition from domestic rivals BYD, Nio Inc and XPeng Inc.

    “A top concern right now is demand in China as wait times seem to be shrinking,” RBC Capital Markets said. “Question is if this is a blip or signs of a bigger change among consumers.”

    Globally, there are fears that auto sales may lose steam in the coming quarters as rising interest rates and a weaker economic backdrop discourage consumers from making big-ticket purchases.

    Analysts say pricing is a key factor that could help Tesla make up for a possible demand drop and boost revenue.

    The average U.S. selling price of Tesla’s Model 3 has risen about 24% since January last year, potentially helping the EV maker rake in record revenue in the third quarter.

    Wells Fargo said Tesla is likely the biggest beneficiary of the Biden administration’s new consumer tax credits to incentivize North American battery and EV production.

    Musk also raised hopes of a share buyback earlier this month when he said “Noted” on Twitter in response to a major individual investor’s call for a stock buyback.

    Such a move could benefit Musk, whose 15% stake in Tesla makes him its biggest stakeholder, and help him raise cash to fund his $44 billion deal to take Twitter Inc private.

    Some experts say Musk may need to sell up to an extra $3 billion in stock after the earnings announcement to help fund the deal.

    “If there is a big sale of Tesla stock by Musk after earnings, that will be a strong sign that the Twitter deal is on the cusp of closing,” said Adam Badawi, a law professor at UC Berkeley.

  • Tesla Achieves New Sales Milestone In China For September 2022

    Tesla Achieves New Sales Milestone In China For September 2022

    Tesla sold 83,135 China-made vehicles wholesale in September 2022, smashing its record of monthly sales in China, the China Passenger Car Association reported. The number marks an 8 per cent increase from August 2022 and outpaced more than the 5 per cent month-over-month growth of all wholesale electric vehicle sales in China, according to CPCA data. It set a record for Tesla’s Shanghai factory since production began in December 2019, and topped the prior sales record of 78,906 in June, as the U.S. carmaker continues to invest in China production.

    Globally, Tesla, last week said it delivered 343,830 electric vehicles in the third quarter, a record for the world’s most valuable automaker, but less than the 359,162 analysts on average had expected, according to Refinitiv. Tesla quickened its China deliveries after suspending most production at the Shanghai plant in July for an upgrade, which aimed to bring the factory’s weekly output to around 22,000 units compared with levels of around 17,000 in June, Reuters previously reported.

    The plant, which manufactures Model 3s and Model Ys, reopened on April 19, 2022, after a COVID lockdown, but only resumed full production in mid-June. Production accelerated despite heatwaves and COVID curbs that hit its suppliers in the southwest region of the country.

    China’s BYD continued to lead the domestic EV market with 200,973 wholesale sales in September, a nearly 15 per cent jump from August, as CPCA said higher oil prices and government subsidies continue to encourage more consumers to choose electric vehicles.

  • Tesla’s Logistical Challenges Overshadow Record Deliveries

    Tesla’s Logistical Challenges Overshadow Record Deliveries

    Tesla Inc on Sunday announced lower-than-expected  electric vehicle deliveries in the third quarter, as logistical challenges overshadowed its record deliveries.

    The top electric car maker said “it is becoming increasingly challenging to secure vehicle transportation capacity and at a reasonable cost,” but some analysts were also concerned about demand for high-ticket items due to the weakening global economy.

    “The economy around the edges is still hurting Tesla that’s mostly logistical. But that I think there is some demand (issues) sprinkled in there,” Wedbush Securities analyst Dan Ives said after the delivery results.

    “There is a dark cloud over the auto sector. And Tesla is not immune.”

    Ford Motor said last month inflation-related costs would be $1 billion more than expected in the third quarter and that parts shortages had delayed deliveries.

    Apple Inc. is backing off plans to increase production of its new iPhones this year after an anticipated surge in demand failed to materialize, Bloomberg reported last month, citing people familiar with the matter.

    “I think that EVs are in for probably a little bit of a rough patch, just because people are probably going to be a little bit hesitant and less urgent to buy something new,” OANDA senior market analyst Ed Moya said.

    Tesla delivered 343,830 electric vehicles, a record for the world’s most valuable automaker, but less than the 359,162 analysts on average had expected, according to Refinitiv. A year earlier Tesla delivered 241,300 units.

    The latest deliveries fell short of Tesla’s production of 365,923 vehicles, which is rare for the automaker which has seen its deliveries higher or similar to production in many of recent quarters.

    “As our production volumes continue to grow, it is becoming increasingly challenging to secure vehicle transportation capacity and at a reasonable cost during these peak logistics weeks,” Tesla said in a statement on Sunday.

    Tesla CEO Elon Musk said on Sunday “Smoothing out crazy end of quarter delivery wave to reduce expedite costs & relieve stress on Tesla team.”

    Last year,  he said Tesla is having a “crazy wave” of deliveries at the end of each quarter, because its Shanghai factory makes cars for exports to Europe and other countries in the first half of a quarter and then cars to be sold in China.

    Tesla again asked employees to help deliver “a very high volume of vehicles to eagerly waiting customers during the final days of Q3” in California, according to an email seen by Reuters.

    Tesla on Sunday said it has “began transitioning to a more even regional mix of vehicle builds each week, which led to an increase in cars in transit at the end of the quarter.”

    Tesla set an ambitious target to produce almost 495,000 Model Y and Model 3s in the fourth quarter of this year, internal plans reviewed by Reuters show.

    The company’s production ambitions come against the backdrop of increasingly gloomy outlook for global growth, with Musk himself telling top managers in June he had a “super bad feeling” about the economy and planned to cut staff.

    During a conference call in July, Musk said at first that macroeconomic uncertainty might have some impact on demand for its electric vehicles, but when pressed for details by an analyst, he said the company did not have a demand problem but a production problem.

    The automaker expanded production capacity in Shanghai after a resurgence in COVID-19 cases forced a suspension at the plant and fueled the first dip in deliveries after a nearly two-year-long record run.

    In September, Tesla’s vehicle order backlog fell, especially in China, Troy Teslike, a Tesla data tracker tweeted.

    Tesla said it delivered 325,158 Model 3 compact cars and Model Y sport-utility vehicle, as well as 18,672 of its Model S and Model X premium vehicles to customers during the quarter.       Meanwhile, Musk on Friday showed off a prototype of its humanoid robot ‘Optimus,’ predicting the electric vehicle maker would be able to produce millions and sell them for under $20,000 – less than a third of the price of a Model Y.

    Experts were impressed by the speed of development of Tesla’s humanoid robots, but they agreed with Musk, who said “there’s still a lot of work to be done to refine Optimus and prove it.”

  • Tesla Weighs Reset For China Retail Strategy Even As Sales Boom

    Tesla Weighs Reset For China Retail Strategy Even As Sales Boom

    Tesla is reevaluating the way it sells electric cars in China, its second-largest market, and considering closing some showrooms in flashy malls in cities like Beijing where traffic plunged during COVID restrictions, two people with knowledge of the plans said.

    The shift would put more emphasis on stores in less-costly suburban locations that can also provide repairs as the company works to meet Elon Musk’s goal of improving service for existing customers, many of whom have complained of long delays, they said.

    As part of that push, Tesla is looking to ramp up hiring of technicians and other staff for service jobs in China, one of the people said. Tesla’s China recruitment website showed more than 300 openings for service jobs as of Thursday.

    Musk said last week on Twitter, in response to a Tesla owner in Texas who complained that he had been waiting a month to get his vehicle fixed, that he had made “advancing Tesla service to make it awesome” a top priority.

    Unlike mainstream automakers, Tesla owns all of its own stores, rather than relying on dealers. It also sells its cars online. That has allowed it more leeway to adjust a retail strategy that had been initially modeled on Apple’s stores.

    Tesla didn’t immediately response to a request for comment.

    The U.S. automaker sold 400,000 China-made Model 3 and Model Y cars in the first eight months of the year, with 60% of them sold locally, according to the China Passenger Car Association. That was 67% more than a year ago.

    The change in Tesla’s approach in China, where it has become the second-largest EV brand behind BYD , would reflect a recognition that it has to build customer loyalty now that it has established its brand in the world’s largest car market, one analyst said.

    “It’s not necessary to open showrooms in expensive shopping malls, especially when the repair business has become lucrative,” said Yale Zhang, managing director at Shanghai-based consultancy Automotive Foresight.

    “It makes better sense to keep only one or two showrooms downtown to keep the brand positioning but move more to suburbs.”

    Tesla opened its first store in central Beijing in 2013 and now has over 200 outlets across the country that display models and arrange test drives for potential buyers.

    More than half of the stores, however, do not offer maintenance service since they are in high-rent locations where space is limited. That includes Tesla’s first store in Beijing and its first store in Shanghai.

    More than half of Tesla’s showrooms in seven of China’s biggest cities, including Shenzhen and Chengdu, are now in downtown areas, according to a Reuters count based on Tesla’s China website.

    Like other companies, Tesla has seen traffic in its stores heavily disrupted by China’s tough approach to containing COVID-19, which has involved lockdowns of varying scope and duration, including in Shanghai where it has a factory.

    Reuters could not determine how many urban showrooms Tesla was considering closing, how many new locations in fast-growing suburbs could be opened or what the cost of that shift would be.

    The carmaker has been the target of a series of customer complaints and lawsuits in China, including a well-known case last year which saw an unhappy owner clamber atop a Tesla at the Shanghai auto show to protest the company’s handling of her complaints about malfunctioning brakes.

    The incident received significant attention in China and prompted state media outlets to criticise the company.

    Tesla later apologised to Chinese consumers for not addressing the complaints in a timely manner and pledged to review its service operations.

    Tesla’s EV rivals in China have taken a mixed approach to retail distribution. Apart from self-run stores, BYD and Xpeng also rely on third-party dealers.

    Nio, like Tesla, has a network of high profile urban stores in China. It has also invested in door-to-door service, dispatching workers, many of whom were hired from the hotel industry, to pick up cars for repairs and drop them off when work is complete.

  • Elon Musk Faces Skeptics As Tesla Gets Ready To Unveil ‘Optimus’ Robot

    Elon Musk Faces Skeptics As Tesla Gets Ready To Unveil ‘Optimus’ Robot

    Tesla Chief Executive Elon Musk blamed overreliance on factory robots for sending the electric carmaker to “production hell” four years ago, saying humans were better at certain jobs.

    My, how times have changed.

    Musk’s Texas company now is floating ambitious plans to deploy thousands of humanoid robots, known as Tesla Bot or Optimus, within its factories, expanding eventually to millions around the world, according to job postings. Buzz is building within the company as Tesla is having more internal meetings on robots, a person familiar with the matter said.

    Longer term, Musk said at a TED Talk robots could be used in homes, making dinner, mowing the lawn and caring for the elderly people, and even becoming a “buddy” or a “catgirl” sex partner.

    The robot business eventually may be worth more than Tesla’s car revenue, according to Musk, who is now touting a vision for the company that goes well beyond making self-driving electric vehicles.

    At its “AI Day” on Sept. 30, Tesla will unveil a prototype from its project Optimus, an allusion to the powerful and benevolent leader of the Autobots in the Transformers series. Production could start next year, Musk said.

    Tesla faces skepticism that it can show technological advances that would justify the expense of “general purpose” robots in factories, homes and elsewhere, according to robotics experts, investors and analysts interviewed by Reuters.

    Tesla already employs hundreds of robots designed for specific jobs for production of its cars.

    Humanoid robots have been in development for decades by Honda Motor Co and Hyundai Motor Co’s Boston Dynamics unit. Like self-driving cars, the robots have trouble with unpredictable situations.

    “Self-driving cars weren’t really proved to be as easy as anyone thought. And it’s the same way with humanoid robots to some extent,” the lead of NASA’s Dexterous Robotics Team, Shaun Azimi said.

    “If something unexpected happens, being flexible and robust to those kinds of changes is very difficult.”

    At an “Autonomy” event in 2019, Musk promised 1 million robotaxis by 2020 but has yet to deliver such a car.

    Musk’s robots may be able to demonstrate basic capabilities at the event, but it would be hard for them to impress public expectations of robots that are as capable as humans, experts say.

    To succeed, Tesla will need to show robots doing multiple, unscripted actions, said Nancy Cooke, a professor in human systems engineering at Arizona State University. Such proof could boost Tesla stock, which is down 25% from its 2021 peak.

    “If he just gets the robot to walk around, or he gets the robots to dance, that’s already been done. That’s not that impressive,” she said.

    Tesla did not respond to Reuters’ request for comments, but Musk in the past proved skeptics wrong, jump-starting the electric car market and building a rocket company, SpaceX, although some product launches were behind schedule.

    Initially, Optimus will perform boring or dangerous jobs, including moving parts around its factories, according to Musk.

    Musk acknowledged that humanoid robots do not have enough intelligence to navigate the real world without being explicitly instructed.

    But he said Tesla can leverage its expertise in AI and key components to develop and produce smart, yet less expensive, humanoid robots at scale.

    He tweeted on Monday that its Autopilot team is also working on its Optimus robot, when asked about fixes of what it calls Full Self-Driving beta – a test version of its new automated driving software.

    Tesla is on hiring spree for people to work on humanoid bi-pedal robots, with about 20 job postings on “Tesla Bot” including jobs for designing key robot parts like “actuators”.

    “The code you will write will at term run in millions of humanoid robots across the world, and will therefore be held to high quality standards,” one of the job postings said.

    Tesla has over 2 million vehicles on the road.

    Jonathan Hurst, chief technology officer at Agility Robotics, a humanoid robot firm founded in 2015 said the technology “is right now starting to turn the corner.”

    “Certainly, an important measure of success is do they make money from it,” he told Reuters, referring to Tesla’s humanoid robot efforts.

    Analysts see more pageant than product. “It’s all part of distracting people and giving them the next shiny object to chase after,” Guidehouse Insights analyst Sam Abuelsamid said.

    “Investors are not excited about Optimus,” said Gene Munster, managing partner at venture capital firm Loup Ventures, which holds Tesla stocks. “It’s just such a low probability that it works at scale,” he said, saying it is “infinitely harder than self-driving cars.”

    And then there is Musk’s own experience with robots in the factory.

    During the 2018 production hell, Musk specifically noted the problems of the “fluff bot,” an assembly robot that failed to perform simple tasks that human hands can do – picking up pieces of “fluff” and placing them on batteries.

    He said the cost of having technicians maintain the complicated robot far exceeded that of hiring someone to do the assembly.

    The fluff bot is “a funny example but drives home the point that autonomy often doesn’t generalize well, and so handling soft fluffy material that isn’t as predictable as a rigid part was causing a huge problem,” Aaron Johnson, a mechanical engineering professor at Carnegie Mellon University, said.

    “Human hands are way better at doing that,” Musk said.

  • Tesla Weighs Reset For China Retail Strategy Even As Sales Boom

    Tesla Weighs Reset For China Retail Strategy Even As Sales Boom

    Tesla is reevaluating the way it sells electric cars in China, its second-largest market, and considering closing some showrooms in flashy malls in cities like Beijing where traffic plunged during COVID restrictions, two people with knowledge of the plans said.

    The shift would put more emphasis on stores in less-costly suburban locations that can also provide repairs as the company works to meet Elon Musk’s goal of improving service for existing customers, many of whom have complained of long delays, they said.

    As part of that push, Tesla is looking to ramp up hiring of technicians and other staff for service jobs in China, one of the people said. Tesla’s China recruitment website showed more than 300 openings for service jobs as of Thursday.

    Musk said last week on Twitter, in response to a Tesla owner in Texas who complained that he had been waiting a month to get his vehicle fixed, that he had made “advancing Tesla service to make it awesome” a top priority.

    Unlike mainstream automakers, Tesla owns all of its own stores, rather than relying on dealers. It also sells its cars online. That has allowed it more leeway to adjust a retail strategy that had been initially modeled on Apple’s stores.

    Tesla didn’t immediately response to a request for comment.

    The U.S. automaker sold 400,000 China-made Model 3 and Model Y cars in the first eight months of the year, with 60% of them sold locally, according to the China Passenger Car Association. That was 67% more than a year ago.

    The change in Tesla’s approach in China, where it has become the second-largest EV brand behind BYD , would reflect a recognition that it has to build customer loyalty now that it has established its brand in the world’s largest car market, one analyst said.

    “It’s not necessary to open showrooms in expensive shopping malls, especially when the repair business has become lucrative,” said Yale Zhang, managing director at Shanghai-based consultancy Automotive Foresight.

    “It makes better sense to keep only one or two showrooms downtown to keep the brand positioning but move more to suburbs.”

    Tesla opened its first store in central Beijing in 2013 and now has over 200 outlets across the country that display models and arrange test drives for potential buyers.

    More than half of the stores, however, do not offer maintenance service since they are in high-rent locations where space is limited. That includes Tesla’s first store in Beijing and its first store in Shanghai.

    More than half of Tesla’s showrooms in seven of China’s biggest cities, including Shenzhen and Chengdu, are now in downtown areas, according to a Reuters count based on Tesla’s China website.

    Like other companies, Tesla has seen traffic in its stores heavily disrupted by China’s tough approach to containing COVID-19, which has involved lockdowns of varying scope and duration, including in Shanghai where it has a factory.

    Reuters could not determine how many urban showrooms Tesla was considering closing, how many new locations in fast-growing suburbs could be opened or what the cost of that shift would be.

    The carmaker has been the target of a series of customer complaints and lawsuits in China, including a well-known case last year which saw an unhappy owner clamber atop a Tesla at the Shanghai auto show to protest the company’s handling of her complaints about malfunctioning brakes.

    The incident received significant attention in China and prompted state media outlets to criticise the company.

    Tesla later apologised to Chinese consumers for not addressing the complaints in a timely manner and pledged to review its service operations.

    Tesla’s EV rivals in China have taken a mixed approach to retail distribution. Apart from self-run stores, BYD and Xpeng also rely on third-party dealers.

    Nio, like Tesla, has a network of high profile urban stores in China. It has also invested in door-to-door service, dispatching workers, many of whom were hired from the hotel industry, to pick up cars for repairs and drop them off when work is complete.

  • Inside Tesla’s Drive To Keep Musk’s Battery Promise

    Inside Tesla’s Drive To Keep Musk’s Battery Promise

    The secret behind Elon Musk’s goal of selling 20 million Tesla’s a year by 2030 lies in its pioneering battery technology.

    The good news is that by using bigger cells and a new process to dry-coat electrodes, Tesla could halve the cost of a Model Y battery, saving more than 8% of the car’s U.S. starting price, battery experts with ties to the company said.

    The bad news is that it’s only halfway there, according to 12 experts close to Tesla or familiar with its new technology.

    That’s because the dry-coating technique used to produce the bigger cells in Tesla’s 4680 battery is so new and unproven the company is having trouble scaling up manufacturing to the point where the big cost savings kick in, the experts told Reuters.

    “They just aren’t ready for mass production,” said one of the experts close to Tesla.

    Still, the gains Tesla has already made in cutting battery production costs in the past two years could help boost profits and extend its lead over most electric vehicle (EV) rivals.

    Musk’s promised improvements in battery cost and performance are seen by investors as critical to Tesla’s quest to usher in an era where it can sell a $25,000 EV for a profit – and stand a better chance of hitting its 2030 targets.

    Battery systems are the most expensive single element in most EVs, so making lower-cost, high-performance packs is key to producing affordable electric cars that can go toe to toe with combustion-engine rivals on sticker prices.

    Tesla is one of only a handful of major automakers that produce their own EV batteries and by manufacturing Model Y cells at U.S. plants, the SUV will remain eligible for U.S. tax credits when many rival EVs may no longer qualify.

    Among the 12 battery experts Reuters spoke with, nine have close ties to Tesla and three of the nine have examined Tesla’s new and old battery technology inside and out through teardowns.

    Tesla did not respond to requests for comment.

    ‘HE WILL SOLVE IT’

    The sources predict that Tesla will find it difficult to fully implement the new dry-coating manufacturing process before the end of this year, and perhaps not until 2023.

    Stan Whittingham, a co-inventor of lithium-ion batteries and a 2019 Nobel laureate, believes Tesla Chief Executive Elon Musk has been overly optimistic on the time frame for commercializing the new technique.

    “I think he will solve it, but it won’t be as quick as he likes. It’s going to take some time to really test it,” he said.

    In August, Musk told shareholders Tesla would be producing high volumes of 4680 batteries by the end of 2022.

    According to the experts, Tesla has only been able to cut the Model Y’s battery cost by between $2,000 and $3,000 so far, about half the savings Tesla had planned for the 4680 battery, which it unveiled two years ago.

    But those savings have come mainly from the design of the new 4680 cells, which are bigger than those in Tesla’s current 2170 battery, they said.

    But the heart of the drive to push down costs is the dry-coating technology, which Musk has described as revolutionary but difficult to execute.

    According to the sources, it should deliver as much as half of the $5,500 cost savings Tesla hopes to achieve, by slashing manufacturing costs and one-time capital spending.

    Tesla acquired the know-how in 2019 when it paid over $200 million for Maxwell Technologies, a company in San Diego making ultracapacitors, which store energy for devices that need quick bursts of electricity, such as camera flashes.

    Building on Maxwell’s technology, Tesla began making 4680 dry cells this year, first in a pilot near its Fremont, California plant and more recently at its new global headquarters in Austin, Texas.

    ‘BEST IN CLASS’

    The technology allows Tesla to ditch the older, more complex and costly wet-coating process. It’s expensive because it needs a substantial amount of electricity, machinery, factory space, time, and a large labour force.

    To coat electrodes in the wet process, battery producers mix the materials with toxic binder solvents. Once coated, the electrodes are dried in massive ovens, with the toxic solvents that evaporate in the process being recovered, treated and recycled – all adding to the cost.

    With the new technology, electrodes are coated using different binders with little use of liquids, so they don’t need to be dried. That means it’s cheaper, faster and also less environmentally damaging.

    Because of its simplicity, the process allows Tesla to cut capital spending by a third and slash both the footprint of a factory and its energy consumption to a 10th of what would be needed for the wet process, Tesla has said.

    But the company has had trouble commercializing the process, the sources said.

    Maxwell developed its dry-coat process for ultracapacitors, but the challenge with coating electrodes for EV batteries is that they are much larger and thicker, which makes it hard to coat them with consistent quality at mass-production speeds.

    “They can produce in small volume, but when they started big volume production, Tesla ended up with many rejects, too many,” one of the sources with ties to Tesla told Reuters.

    Production yields were so low that all the anticipated cost savings from the new process were lost, the source said.

    If all the potential efficiencies from dry-coating and the bigger cells are realised, the manufacturing cost for the Model Y’s 4680 battery pack should fall to $5,000 to $5,500 – roughly half the cost of the 2170 pack, according to the sources.

    The rising cost of battery materials and energy pose a risk to those forecasts, however, and Tesla has not yet been able to significantly improve the new battery’s energy density or the amount of power it packs, as Musk has promised.

    Still, despite those factors, the savings Tesla is expected to achieve will end up making the 4680 battery the industry’s “best in class” for the foreseeable future, one source said.

    BULKING UP

    Much of the $2,000 to $3,000 cost savings achieved with the 4680 battery so far has come from other improvements, and using bigger cells has proven particularly potent, the experts said.

    The 4680 cells are 5.5 times the size of the 2170 cells by volume. The older cylindrical cells measure 21mm in diameter and 70mm in height, hence the name. The 4680 cells have a 46mm diameter and are 80mm high.

    With the older technology, Tesla needs about 4,400 cells to power the Model Y and there are 17,600 points that need to be welded – four per cell – to create a pack that can be integrated into the car, the sources said.

    The 4680 battery pack only needs 830 cells and Tesla has changed the design so that there are only two weld points per cell, slashing the welding to 1,660 points and leading to significant cost savings.

    The simpler design also means there are fewer connectors and other components, which has allowed Tesla to save further on labour costs and machine time.

    Another source of efficiency has been the larger cell’s far sturdier outer case. Tesla can now bond the cells together with adhesive into a rigid honeycomb-like pack which is then connected directly to the inner body structure of the Model Y.

    This eliminates the intermediate step of bundling cells into larger modules which are then installed in a traditional battery pack, the sources said.

    By shifting to this “cell to vehicle” design, Tesla can reduce the weight of a traditional 1,200-pound battery pack by 55 pounds or more – saving about $500 to $600 per pack, one of the sources said.

    But mastering the dry-coating technique remains the holy grail.

    “Bulking up the battery cell helped a lot in boosting efficiency, but pushing for 50% cost savings for the cell as a whole is another matter,” one source said.

    “That will depend on whether Tesla can deploy the dry-coating process successfully in a factory.”

  • Tesla Considering Lithium Refinery In Texas, Seeks Tax Relief

    Tesla Considering Lithium Refinery In Texas, Seeks Tax Relief

    Tesla Inc is considering setting up a lithium refinery on the gulf coast of Texas, as it looks to secure supply of the key component used in batteries amid surging demand for electric vehicles.

    The potential battery-grade lithium hydroxide refining facility, which Tesla touted as the first of its kind in North America, will process “raw ore material into a usable state for battery production”, the company said in an application filed with the Texas Comptroller’s Office.

    A decision to invest in Texas will also be based on the ability to obtain relief on local property taxes, Tesla said.

    Chief Executive Officer Elon Musk has previously said that Tesla may have to enter the mining and refining industry directly at scale as lithium prices surge.

    Musk has also been vocal about the need for more players in the lithium refining industry. “You can’t lose. It’s licensed to print money,” he had said at the company’s second-quarter earnings call.

    Securing a steady supply of battery components is seen critical for Tesla as it faces fierce competition in the fast-growing market for electric cars.

    If approved, construction could begin in the fourth quarter of 2022 and would reach commercial production by the end of 2024, Tesla said in the application dated Aug. 22.

    Under the plan, Tesla will ship the final product from the refinery by trucks and rail to various Tesla battery manufacturing sites supporting the supply chain for large-scale and electric vehicle batteries.

    Tesla, whose shares rose 1.4% in premarket trading, also said it would use less hazardous reagents and create usable byproducts, compared with the conventional process.

    Lithium prices have skyrocketed this year due to surging demand from the auto sector. China remains the world’s largest lithium processor, though proposed rival projects in the United States and European Union have faced a range of setbacks.

    If Tesla’s plan goes ahead, the carmaker could become the first in the sector to invest directly in lithium refining as automakers scramble to stitch up deals with miners and refiners.

    “Car-makers are trying to ensure they have control over the supply of lithium, hedging for any geopolitical situation that might arise in future where the supply is disrupted,” said Arpit Agarwal, director at venture capital firm Blume Ventures, which has backed EV startups such as Euler Motors and Yulu.

    Tesla also stands to gain from lower logistics costs as well as incentives it may get from the U.S. government, he added.

    Battery makers are also looking to increase production in the United States, where a shift toward EVs could increase as the country implements stricter regulation and tightens tax credit eligibility.

    Tesla itself signed a five-year supply deal with Australia’s Liontown Resources earlier this year, while rival EV makers Stellantis and Byd have invested in miners around the world.

    CATL, the world’s biggest battery maker, has also taken stakes in lithium miners.