Retail News CRM

Tag: Thailand

Icebreaker’s Eco-Friendly Fashion Woos Thailand: First Southeast Asia Store Opens in Bangkok

Icebreaker, a renowned outdoor apparel brand originating from New Zealand, recently established its first retail outlet in Southeast Asia. The new store, located in Central Park, Bangkok, was launched in collaboration with the Thai Outdoor Group (TOG).

Making its debut in Southeast Asia is regarded as a significant achievement in Icebreaker’s global expansion strategy. Moreover, it solidifies the brand’s intrinsic principle of ‘Move to Natural.’ This philosophy encourages the use of natural, environmentally-friendly fibres instead of synthetic alternatives.

The Bangkok store highlights Icebreaker’s Merino wool products, positioning the brand to capitalize on the escalating consumer interest in sustainable and high-performance apparel.

The store inauguration was marked with the ‘Meet Your Merino Sheep’ workshop. This event provided a unique opportunity for participants to create their own Merino sheep using the same high-grade fibres that are used in the manufacture of Icebreaker garments.

Icebreaker, established in 1995, is widely acknowledged as a trailblazer in the application of Merino wool. This material is highly prized for its breathability, temperature regulation, resistance to odour, and natural comfort under a range of conditions.

In a remarkable development in 2018, Icebreaker was acquired by the American apparel titan, VF Corp, for $288 million, following a highly competitive bidding process.

Questions & Answers

What is the significance of Icebreaker’s new store in Bangkok?
The opening of Icebreaker’s store in Bangkok marks a significant milestone in the brand’s global expansion strategy. It also positions the brand to tap into the growing consumer interest in sustainable and performance-driven apparel in Southeast Asia.

What is the philosophy of Icebreaker?
Icebreaker follows a core philosophy of ‘Move to Natural’, which promotes the use of natural, sustainable fibres over synthetic alternatives.

Who acquired Icebreaker in 2018 and for how much?
Icebreaker was purchased by the US apparel giant VF Corp in 2018 for a sum of $288 million.

November 21, 2025
IconSiam Triumphs at Mapic Awards 2025, Securing Top Honors for Siam Piwat as Global Retail Innovator

Siam Piwat has recently carved out a significant spot for itself in the global retail market. Its IconSiam project has been named one of the Top 3 Most Influential Retail Property Projects of the Past 30 Years at the prestigious Mapic Awards in Cannes. This distinction is especially impressive as it’s the first time that an Asian establishment has received this honor.

Leadership Recognition

Chadatip Chutrakul, the CEO of Siam Piwat Group, was also celebrated at the event. She received the ‘Pioneers of Places’ Lifetime Achievement Award, adding her name to the list of a select few international leaders that have been recognized with this award. This recognition highlights her innovative contributions in reshaping the global retail landscape throughout the past three decades.

The Mapic Awards, known as the ‘Oscars of the Retail Industry’, is a globally respected retail real estate forum that draws more than 4000 participants from 75 nations each year. Attendees are comprised of developers, investors, and international retail industry leaders.

About IconSiam

IconSiam is a collaborative project between the Siam Piwat Group, Magnolia Quality Development Corporation (MQDC), and Charoen Pokphand Group. With a cumulative investment exceeding US$1.8 billion, the 750,000 square meter development overlooks the Chao Praya River in Bangkok. The project seamlessly integrates a top-tier retail complex, ultra-luxury residences, and the ‘7 Wonders of IconSiam’. It was meticulously crafted to embody the best of Thailand and create a benchmark for holistic urban development.

Mapic director, Francesco Pupillo, hailed IconSiam as one of the most remarkable retail destinations in the world. According to Pupillo, the development has set new standards for modern mixed-use development, blending design, innovation, and culture to present the unique spirit of Thailand and Bangkok on the international stage.

Impact on Thailand

Beyond its global recognition, IconSiam has had a significant impact on Thailand locally. It has elevated the nation’s global stature and created shared prosperity for Thonburi, including areas along the Chao Phraya River where property values have tripled and business growth has surged by over 60 percent. This growth illustrates IconSiam’s transformative role in driving tourism, infrastructure, and economic revitalization.

IconSiam also promotes diversity and equality, serving as a platform that has empowered 35,000 Thai entrepreneurs and close to 1000 designers to become successful. The project has created over 400,000 jobs and attracted 115 million visitors from around the world.

Looking Ahead

Siam Piwat is dedicated to ensuring that IconSiam continues to represent Thai excellence on a global scale. Chutrakul concluded that their aim is to show the world how every nation can leverage its unique identity to create value far beyond what is typically imagined. This global recognition is dedicated to Her Majesty Queen Sirikit, the Queen Mother of Thailand, whose vision and lifelong dedication have inspired them to showcase the remarkable grace and grandeur of Thai culture to the world.

Questions & Answers

What is the IconSiam?
IconSiam is a mixed-use development project in Bangkok, Thailand, that combines a world-class retail complex, ultra-luxury residences, and other attractions. It has been recognized as one of the most influential retail property projects of the past 30 years.

Who are the partners behind IconSiam?
IconSiam is a joint venture between the Siam Piwat Group, Magnolia Quality Development Corporation (MQDC), and Charoen Pokphand Group.

What impact has IconSiam had on Thailand?
IconSiam has significantly uplifted Thailand’s global stature, and has been instrumental in driving economic growth, tourism, and infrastructure development in the country. It has also created over 400,000 jobs and drawn more than 115 million visitors from around the world.

November 21, 2025
Thailand Ignites Digital Economy: Unveils $3.1B Investment in Data Center Boom & Cloud Revolution

Thailand is propelling its efforts to establish itself as a premier hub for digital infrastructure in Southeast Asia. This move follows the Board of Investment (BOI) granting approval for four new data center projects valued at THB 100 billion (USD 3.1 billion). The country is gearing up to more fiercely compete with Singapore and Malaysia, as the demand for artificial intelligence (AI) and cloud services is growing across the region.

Details on New Projects

The BOI has confirmed that two of the approved projects are hyperscale facilities designed to support AI workloads. NextGen Data Center and Cloud Services, a subsidiary of DAMAC Digital based in Dubai, plans to construct an 84-MW hyperscale data center in the Navanakorn Industrial Estate in Pathum Thani Province. This project is expected to require an investment of THB 26.7 billion (USD 826.42 million).

Meanwhile, Zenith Data Center and Cloud Services, a local firm, will dedicate THB 54.9 billion (USD 1.7 billion) towards developing a 200-MW hyperscale facility in the same location.

Telehouse (Thailand), which is a division of Japan’s KDDI Corporation, has set plans in motion to build a 12-MW data center adjacent to its existing facility in the Huai Khwang District of Bangkok. This expansion will be funded by an investment of THB 7.55 billion (USD 233.64 million).

Lastly, Vistas Technology, a subsidiary of ZDATA Technologies based in China, will invest THB 9.9 billion (USD 306.39 million) to construct an 80-MW facility in the Amata City Chonburi Industrial Estate. This will mark the company’s second project to receive approval from the BOI.

Thailand’s Digital Infrastructure Strategy

Narit Therdsteerasukdi, the Chairman of the BOI, indicated that the approval of these projects underscores Thailand’s strategy to draw hyperscale operators and augment its world-class digital infrastructure. He stated, “The kingdom is actively positioning itself as a key Southeast Asian hub for hyperscale data centers. These approvals demonstrate our commitment to facilitating world-class digital infrastructure investment.”

In addition to these approvals, the BOI has also issued six licenses to recommence data center projects that had previously stalled, which are collectively valued at USD 9.2 billion. The agency’s goal is to resolve delays associated with power availability, access to industrial land, and the processing of visas or work permits. Therdsteerasukdi affirmed that this action would bolster investor confidence and promote job creation and economic growth.

Context and Outlook

Thailand has been observing a surge in data center investment since 2024, with companies such as AWS, Google, Microsoft, and ByteDance announcing substantial commitments. During the first half of 2025 alone, the sector attracted a total of THB 521.2 billion (USD 16.13 billion) in approved investments spanning 28 different projects.

Officials project that this latest development will significantly increase Thailand’s data center capacity. It is expected to sustain the rising domestic and regional demand for AI and cloud services, and strengthen the nation’s stand in Southeast Asia’s rapidly expanding digital economy.

Questions & Answers

What is the total value of the four new data center projects in Thailand?
The total value of the four new data center projects in Thailand is THB 100 billion (USD 3.1 billion).

Who are some of the major companies investing in data centers in Thailand?
Some of the major companies investing in data centers in Thailand include NextGen Data Center and Cloud Services, Zenith Data Center and Cloud Services, Telehouse (Thailand), and Vistas Technology.

What impact will these projects have on Thailand’s position in the digital economy of Southeast Asia?
These projects will bolster Thailand’s position in the digital economy of Southeast Asia by increasing the country’s data center capacity and meeting the growing regional demand for cloud and AI services.

November 20, 2025
Unveiling the Future of Retail: $575M ‘The Central’ Landmark Mall Set to Transform Bangkok’s Shopping Landscape

Central Pattana, a leading retail and property development company based in Thailand, has recently publicized plans for a new shopping mall project in Bangkok. The project, named “The Central,” comes with a hefty price tag of $575 million and is slated to become the city’s new landmark shopping center in the northern district. Promising a mix of global brands and an array of retail experiences, The Central is poised to redefine the retail landscape of Northern Bangkok.

The Central will be situated in the bustling northern central business district of Bangkok, stretching over an impressive 7851 square meters. The strategic location places the mall between Vibhavadi Rangsit Road and Phahon Yothin Road, two major thoroughfares in the city. The grand opening of the high-profile establishment is scheduled for the last quarter of next year.

Chanavat Uahwatanasakul, the President of Retail and Development at Central Pattana, spoke enthusiastically about the project. He emphasized that The Central will carry forward the company’s legacy of top-tier shopping centers to the northern part of the city. Uahwatanasakul also spoke of the project as representing a significant step in urban evolution, fusing commerce, creativity, and community into a globally acclaimed experience. He envisions the new project as a catalyst for the next phase of retail and cultural development, potentially catapulting Bangkok into the league of the world’s most dynamic and liveable cities.

The Central aims to provide seamless accessibility by connecting to major transportation services like the BTS, MRT, and the Don Mueang International Airport. Furthermore, it expects to draw in a large number of consumers from a 2.6 million-strong catchment area. According to Central Pattana, the consumers in this local catchment boast a purchasing power that is 2.3 times higher than the city’s average. The company also predicts retail sales, based on gross leasable area, to outperform other city malls by 45 per cent. Visitor frequency is expected to be twice that of the city’s average.

The project is conceptualized under the theme “Flagship-reimagined destination,” aiming to attract global retailers seeking to launch flagship stores. The architectural design and interior layout have been meticulously planned to cater to this demand.

Juthatham Chirathivat, Head of Business at Central Pattana, elaborates that The Central is much more than a shopping center. It is envisaged as a curated community for the new generation, marrying global design excellence with Thai hospitality. He believes that this unique blend of multi-generational living, flagship retail, and sustainable innovation will significantly shape the future of Bangkok.

Questions & Answers

What is the projected visitor frequency at The Central?
The projected visitor frequency at The Central is expected to be twice the average of Bangkok city.

What is the concept behind the design of The Central?
The Central is designed under the theme “Flagship-reimagined destination,” aiming to cater to global retailers planning to establish their flagship stores.

Who are the key people involved in the development of The Central?
The key people involved in the development of The Central are Chanavat Uahwatanasakul, the President of Retail and Development at Central Pattana, and Juthatham Chirathivat, the Head of Business at Central Pattana.

November 17, 2025
Unlocking Connectivity: The Rising Impact of MVNOs on Malaysia’s Mobile Market

The Malaysian mobile connectivity market is thriving with approximately 43.3 million active cellular mobile connections, a figure that represents a remarkable 121% of the country’s total population. Mobile Virtual Network Operators (MVNOs) play a crucial role in this bustling market by offering unique services, unlocking fresh demographics, and ultimately widening the scope of mobile connectivity throughout the country.

The Growth Prospects of MVNOs in Malaysia

The Malaysian MVNO market demonstrated significant growth in 2025, reaching a value of USD 0.8 billion, and it is projected to hit USD 1.06 billion by 2030. This estimate is based on a Compound Annual Growth Rate (CAGR) of 5.75% during the forecast period of 2025 to 2030.

The recent shift towards a dual-wholesale 5G model has helped fuel this growth by eliminating previous pricing ambiguities that hindered the growth of virtual operators. Strategies such as implementing cloud-native OSS/BSS stacks, using eSIM-only distribution, and employing satellite-terrestrial convergence are being utilized by operators to penetrate new markets and reduce operational costs.

As digitalization increases in the commercial sector, the average revenue per user in the business-to-business (B2B) segment has grown. On the consumer front, the proliferation of ultra-low-cost prepaid plans has led to a spike in subscriptions.

Government programs like JENDELA bolster the infrastructure expansion and confirm the Malaysian MVNO market’s ability to sustain mid-single-digit compound growth throughout the decade.

In terms of deployment models, cloud technology contributed to 70.51% of the revenue in 2024 and is predicted to register a CAGR of 10.14% until 2030. On the operations front, reseller and other light MVNO formats held a 62.33% share in 2024. However, full MVNO structures are tipped to expand at a CAGR of 19.19% until 2030.

MVNOs: A Winning Strategy for Malaysia

MVNOs offer mobile services to customers by leasing network capacity from an existing Mobile Network Operator (MNO), rather than owning its own infrastructure. This business model has several benefits for the Malaysian market:

MVNOs enable new service providers to break into the market, fostering competition among established MNOs to innovate and cater to niche markets. As a result, consumers benefit from increased options.

As 4G connectivity improves and 5G becomes more widespread, MNOs with surplus network capacity can partner with MVNOs to utilize this excess capacity, thereby offsetting some of the costs associated with building and maintaining their networks.

In August 2025, China Mobile International Limited (CMI) partnered with Maxis to launch CMLink, CMI’s MVNO, in Malaysia. This partnership allowed CMI to offer services such as the “one card, multiple numbers” feature and data sharing between China and Malaysia, catering to students and professionals who frequently travel between the two countries.

In October 2025, U Mobile entered a five-year wholesale access agreement with a new MVNO, Eastel, enabling Eastel to use U Mobile’s 4G and 5G networks for data, calls, SMS, roaming, and number portability.

The Impact and Future of MVNOs in the Malaysian Market

The rise of MVNOs in Malaysia is shaping the wider connectivity ecosystem. By facilitating the entry of new and specialized brands into the market, MVNOs can reach demographics that are often underrepresented.

Increased competition in the market benefits consumers by offering them more choices and prompting MNOs to provide better prices, unique bundles, and superior customer service.

For MNOs, collaborating with MVNOs helps maximize returns on their network investments.

The Malaysian Communications and Multimedia Commission supports network sharing, encouraging the sharing of infrastructure. Under this model, MVNOs can add value by introducing new services to lower-income or hard-to-reach groups using the same networks.

Looking ahead, the industry needs to ensure wider wholesale access, fair pricing, consistent network experience, sustainable differentiation, focus on underserved regions and regulatory support for MVNOs to thrive in Malaysia.

Questions & Answers

What is the projected growth for the Malaysian MVNO market by 2030?
The Malaysian MVNO market is expected to reach USD 1.06 billion by 2030, growing at a CAGR of 5.75% during the forecast period (2025-2030).

How are MVNOs contributing to the growth of the mobile connectivity market in Malaysia?
MVNOs are contributing to the growth of Malaysia’s mobile connectivity market by unlocking new customer segments, introducing unique propositions, and facilitating broader mobile connectivity across the country.

What are the key areas of focus for the Malaysian MVNO industry to reach its full potential?
For MVNOs to reach their full potential in Malaysia, the industry needs to focus on wider wholesale access, fair pricing, consistent network experience, sustainable differentiation, targeting underserved regions, and gaining regulatory support.

November 15, 2025
Thailand to Levy Taxes on All Foreign Online Purchases in Boost to Local Businesses

Beginning January next year, Thailand will impose taxes on all foreign goods sold through online platforms, thereby ending the current exemption on low-value imports priced under 1500 baht (US$46.30).

Creating a Fair Market

According to Panthong Loikulnan, the Director-General of the Customs Department, the objective of this move is to level the competition for local businesses and increase government revenue. The current situation gives foreign goods an edge over Thai businesses, putting Small and Medium-sized Enterprises (SMEs) at a disadvantage.

New Tax System for Imports

The newly instated system will subject all imported goods, regardless of their value, to customs duties and Value-Added Tax (VAT) as required by the law. This change supersedes the existing tariff exemption, which will be phased out by the end of this year.

Goods priced below 1500 baht currently represent over 30 billion baht ($927 million) in annual imports. Loikulnan estimates that imposing an average 10 per cent duty could generate at least an additional 3 billion baht ($92.7 million) in government revenue each year.

The proposed system will primarily rely on data verification from online platforms and random inspections to ensure compliance. Furthermore, Thailand’s customs department is currently in discussions with major e-commerce operators to directly link their sales and import data.

Protecting Domestic Retailers

Loikulnan believes that this reform will help establish a fair market for domestic retailers who are already paying taxes and are particularly impacted by the wave of low-cost imported products.

In his opinion, delaying the implementation of such a system would put Thailand at a disadvantage since many other countries are grappling with the same issue: domestic sellers pay taxes, while foreign goods are imported tax-free.

Lump-sum Tax Proposal

For the long term, Loikulnan suggests introducing a “lump-sum tax”, which implies a flat rate of 20 to 30 per cent per imported package. This would simplify the system and increase efficiency. However, he acknowledges that such a change would necessitate legislative amendments and would take time to implement.

Questions & Answers

What is the objective of Thailand’s new tax system?
The aim is to level the playing field for local businesses and increase government revenue.

How will the new system work?
All imported goods, regardless of their value, will be subject to customs duties and VAT. The system will rely on data verification from online platforms and random inspections to ensure compliance.

What is the proposed “lump-sum tax”?
The “lump-sum tax” refers to a flat rate of 20 to 30 per cent per imported package, suggested as a long-term solution to simplify the system and increase efficiency.

November 13, 2025
Thailand Abolishes Tax Exemptions for Online Purchases from Abroad: A Boost for Local Businesses

Thailand is set to impose taxes on all foreign goods sold through online platforms starting from January of next year. This move marks an end to the existing exemptions granted to low-value imports that are priced under 1500 baht (US$46.30).

Creating a Fair Business Environment

Panthong Loikulnan, the director-general of the customs department, has said that the motivation behind this change is to establish a more level playing field for local businesses and to increase government revenue. He stated, “The absence of duties grants foreign goods an advantage over Thai businesses. This is particularly unjust to our SMEs.”

In the new system, all imported goods, regardless of their value, will be subject to customs duties and value-added tax (VAT) as mandated by law. This change is set to replace the existing tariff exemption which is due to expire at the end of this year.

Currently, imported goods priced below 1500 baht account for over 30 billion baht ($927 million) in annual imports.

Loikulnan has indicated that enforcing an average 10 per cent duty could generate at least an additional 3 billion baht ($92.7 million) in government revenue each year.

Ensuring Compliance

The system will primarily depend on data verification from online platforms. Random inspections will also be carried out to ensure compliance.

Thailand’s customs department has been engaging in discussions with major e-commerce operators, including Shopee and Lazada, to directly link their sales and import data.

Loikulnan stated that this reform will assist in leveling the playing field for domestic retailers who are already paying taxes, particularly the small and medium-sized enterprises that are affected by the surge of low-cost imported products.

He expressed concerns about the delay in implementing this process, stating that, “If we procrastinate, we will find ourselves at a disadvantage because all other countries are beginning to face the same issue: domestic sellers pay taxes, but foreign goods are imported tax-free.”

Future Suggestions

For the longer term, Loikulnan suggested introducing a “lump-sum tax”, which would be a flat rate of 20 to 30 per cent per imported package. He believes this would help simplify the system and increase its efficiency. However, he noted that such a change would necessitate legislative amendments and would require time to implement.

Questions & Answers

What is the motivation behind the imposition of taxes on foreign goods sold online?
The introduction of the tax is aimed at creating a level playing field for local businesses and increasing government revenue.

How will the system ensure compliance?
The system will primarily depend on data verification from online platforms, with random inspections being carried out to ensure compliance.

What is the ‘lump-sum tax’ that is being suggested for the longer term?
The ‘lump-sum tax’ refers to a flat rate of 20 to 30 per cent per imported package. This is aimed at simplifying the system and increasing its efficiency.

November 12, 2025
Gong Cha Hits Thailand with Bold Expansion: Bubble Tea Giant Targets 100 New Stores in Latest Global Growth Surge

Gong Cha, a leading global bubble tea brand, has recently launched its first concept store in Thailand. The new establishment is a result of a collaboration with Perfect Step, a local master franchisee and a subsidiary of Thai Outdoor Group.

Strategic Location and Expansion Plan

The new Gong Cha outlet is strategically located on the third floor of the Beacon Zone in CentralWorld. This store is the first move in an aggressive expansion plan, with the brand aiming to establish up to 100 stores across Thailand in the near future.

Embracing Technology and Authenticity

Every proposed Gong Cha outlet will present the brand’s Gong Cha 2.0 design. This modern and innovative design incorporates technology to enhance service speed and adaptability while maintaining the brand’s commitment to serving authentic whole-leaf teas.

Focused on Global Expansion

The Thailand launch is another milestone in Gong Cha’s ambitious global expansion plan. The brand recently made its foray into Colombia and aims to establish 10,000 outlets worldwide over the next decade. Gong Cha isn’t just focused on Asian markets; the brand will soon open its first Caribbean outlet at Atlantis Paradise Island.

Accelerated US Expansion

In the United States, Gong Cha is rapidly expanding its footprint through multi-unit franchise agreements in Milwaukee, Portland, and Nashville. The bubble tea brand has set a target of surpassing 500 locations across the country by 2028. To achieve this goal, Gong Cha is actively seeking top-tier franchise partners in regions including Southern California, Nevada, Utah, and the Southeastern US.

Return to the Singapore Market

Gong Cha had to exit the Singapore market after its franchise agreement with Gong Cha Singapore, which had been operating the brand since 2017, came to an end. However, Gong Cha Global has announced plans to re-enter the market next year.

Currently, Gong Cha operates 2,200 locations in 30 international markets.

Questions & Answers

What is Gong Cha’s expansion plan for Thailand?
Gong Cha plans to open up to 100 stores across Thailand.

What is unique about the new Gong Cha outlets in Thailand?
The new Gong Cha outlets in Thailand will feature the brand’s Gong Cha 2.0 design, which blends technology and authenticity, enhancing service speed and adaptability while staying true to authentic whole-leaf teas.

What is Gong Cha’s expansion goal in the United States?
Gong Cha aims to surpass 500 locations across the US by 2028 through multi-unit franchise agreements.

November 11, 2025
Drop By Dough: Thailand’s Doughnut Sensation Makes Sweet International Debut in Hong Kong

Drop By Dough, a renowned doughnut brand from Thailand, has launched its first international outlet in Hong Kong.

Store Design and Location

Situated in Central Hong Kong, the shop’s interior combines terracotta tiles and wooden furniture to create a warm and inviting atmosphere. The founders aim to provide a haven of relaxation where customers can momentarily escape the frenetic pace of the city while indulging in freshly made doughnuts and coffee.

Origins of Drop By Dough

Drop By Dough was established in Bangkok in December 2019 by Narongrit Sritalanon and Chalermphol Akkarapinyokul. The brand was born out of their mutual love for visiting doughnut shops during their travels.

Expansion to Hong Kong

Arnold Lau, associate director-general of investment promotion at InvestHK, commented that Drop By Dough’s decision to choose Hong Kong as their first international location further cements the city’s status as a leading hub for global retailers. He also expressed InvestHK’s eagerness to support Drop By Dough’s development and success.

Product Offering

Drop By Dough takes pride in crafting their doughnuts every day using a blend of international and native ingredients. Their signature varieties include Raspberry Rose, Classic Vanilla, Nutella Hazelnut, and Kyoto Matcha & Red Bean.

Special flavors unique to the Hong Kong branch include Pistachioooooo – a doughnut filled with pistachio custard and topped with roasted pistachios – and Mango Kati, which features a distinctive Thai flavor profile.

Questions & Answers

Where is Drop By Dough’s first international outlet located?
The first international outlet of Drop By Dough is located in Central Hong Kong.

Who are the founders of Drop By Dough?
Drop By Dough was founded by Narongrit Sritalanon and Chalermphol Akkarapinyokul.

What unique flavors does the Hong Kong branch of Drop By Dough offer?
The Hong Kong branch of Drop By Dough offers exclusive flavors such as Pistachioooooo and Mango Kati.

November 10, 2025
Philippine Powerhouse Sunnies World Storms into Thailand, Unfurls Rapid Expansion Plans

Sunnies, a renowned lifestyle brand from the Philippines, has established its presence in Thailand, inaugurating its initial outlets in Bangkok. The company has also announced its intention to introduce two additional stores by the end of the current year.

Sunnies World in Central Park Dusit

Sunnies’ foremost establishment, Sunnies World, has been set up in Central Park Dusit. This outlet manifests all the diverse lifestyle concepts of the brand. It incorporates Sunnies Studios, which specializes in eyewear, Sunnies Face, the brand’s cosmetics segment, Sunnies Flask, offering customizable flasks, and Sunnies Coffee, a cafe.

Adding a unique touch to the shopping experience, the store also features the Sunnies Face Bath. This is a lounge area where shoppers can explore a selection of merchandise exclusive to Thailand. The exclusive range includes items like tote bags, dumpling pouches, jelly pouches, and pencil cases.

Second Store Opening at Central Ladprao

The subsequent store, opened in Central Ladprao, provides Sunnies Studios eyewear, Sunnies Flask merchandise, and Sunnies Face cosmetic products.

In a statement, the company described Sunnies World Thailand as more than just a store. They envisage it as a thriving community center facilitating the intersection of vision, beauty, and creativity.

Upcoming Store Launches

The brand has announced two additional store openings scheduled for the near future. The first, a Sunnies Flask store, is set to open at Central Rama on December 1. The second, offering Sunnies Studios, Sunnies Flask, and Sunnies Face products, will open at Fashion Island on December 19.

Founded in 2013 by Bea Soriano-Dee, Eric Dee, Georgina Wilson, and Martine Ho, Sunnies started its journey as an eyewear label. The brand subsequently ventured into the realm of cosmetics, lifestyle accessories, and cafe concepts.

Questions & Answers

What is Sunnies’ plan for expansion in Thailand?
Sunnies intends to establish its presence further in Thailand by opening two more outlets by the end of the year.

What does the newly opened Sunnies World in Central Park Dusit offer?
Sunnies World houses all the brand’s lifestyle concepts, including Sunnies Studios, Sunnies Face, Sunnies Flask, and Sunnies Coffee. It also features the Sunnies Face Bath, which offers Thailand-exclusive merchandise.

What are the upcoming store openings for Sunnies in Thailand?
Sunnies has plans to open a Sunnies Flask store at Central Rama on December 1, and another outlet offering Sunnies Studios, Sunnies Flask, and Sunnies Face products at Fashion Island on December 19.

November 7, 2025
Savor Italy in Thailand: Dolce & Gabbana Launches First Luxury DG Caffe in Bangkok’s Siam Paragon Mall

Luxury fashion house Dolce & Gabbana has established its first DG Caffe in the heart of Bangkok, housed within the bustling Siam Paragon shopping complex.

Design Details

Designed to exude elegance and sophistication, the cafe is adorned with Dandong Green marble flooring and walls. The marble features are complemented by Carretto Siciliano decorative panels and a background of white checkerboard wallpaper, a signature pattern for the brand.

Adding an extra touch of luxury, tables and bar counters are constructed from Indian Green marble. These striking features are paired with plush emerald green velvet seating, adding a rich, opulent appeal to the space. Custom pendant lights and wall sconces are strategically placed to illuminate the dining and bar areas, bringing a warm, welcoming glow to the establishment.

Italian Meets Local Cuisine

The DG Caffe menu is a celebration of the fusion between traditional Italian and Sicilian flavours and local Thai cuisine. Patrons can look forward to an array of offerings from breakfast items to light lunches and main courses. For those with a sweet tooth, the cafe also serves a variety of pastries and desserts.

Bridge Between Cultures

According to Dolce & Gabbana, the DG Caffe in Bangkok is envisioned to function as a cultural bridge. The establishment aims to pay tribute to the ‘Made in Italy’ concept and the brand’s dedication to craftsmanship, while also embracing the local culture of its new Thai home.

Questions & Answers

Where is the first DG Caffe by Dolce & Gabbana located?
The first DG Caffe by Dolce & Gabbana is located in the Siam Paragon shopping mall in Bangkok.

What design elements are featured in the DG Caffe?
The DG Caffe showcases Dandong Green marble flooring and walls, Carretto Siciliano decorative panels, Indian Green marble tables and counters, emerald green velvet seating, and custom pendant lights and wall sconces.

What can customers expect from the DG Caffe menu?
The DG Caffe menu offers a fusion of Italian and Sicilian flavours with Thai influences, with options ranging from breakfast dishes to light lunches, main courses, pastries, and desserts.

November 6, 2025
Swedish Chic Hits Bangkok: Acne Studios Launches First Store in Thailand at Siam Paragon

Acne Studios, a leading fashion house from Sweden, has made its debut in Thailand with the inauguration of its first outlet at Siam Paragon, located in Bangkok.

Design Aesthetics

The new store, nestled in the heart of the city’s primary shopping area, mirrors the brand’s distinctive, minimalist retail design concept with a specific emphasis on materials. Conceived by the brand’s creative director Jonny Johansson in collaboration with Halleroed, a renowned Swedish architecture firm, the store’s innovative design language is seamlessly integrated with Acne Studios’ worldwide aesthetic.

Pink granite is the highlight of the store’s design, utilized extensively throughout the facade, flooring, and structural pillars. It plays a pivotal role in establishing the brand’s unique visual identity and setting a unique ambiance for the store.

Product Range

The Siam Paragon store will showcase Acne Studios’ Autumn/Winter 2025 collections for men and women. Customers can also shop for shoes, accessories, and the brand’s latest product, the Camero bag.

Expansion in Asia-Pacific

The opening of the Bangkok store marks yet another milestone in Acne Studios’ ambitious expansion plan across the Asia-Pacific region. The inauguration follows closely on the heels of the recent launch of a flagship store in Tokyo’s Aoyama district, as the brand seeks to intensify its presence in key regional markets renowned for high-end contemporary fashion.

Questions & Answers

What design concept does the new Acne Studios store in Bangkok follow?
The store mirrors the brand’s distinctive minimalist retail design concept with a specific emphasis on high-quality materials. It features an extensive use of pink granite, setting a unique ambiance for the store.

What products does the new Acne Studios store offer?
The store offers Acne Studios’ Autumn/Winter 2025 collections for both men and women. It also retails footwear, accessories, and the newly launched Camero bag.

What does the opening of the new store in Bangkok signify for Acne Studios?
The opening of the Bangkok store marks yet another milestone in Acne Studios’ ambitious expansion plan across the Asia-Pacific region. It follows the recent launch of a flagship store in Tokyo’s Aoyama district.

November 6, 2025
Deutsche Bank Boosts Thailand Operations with Ex-Julius Baer Exec Appointment

Deutsche Bank Private Bank has appointed a former executive from Julius Baer’s onshore Thailand joint venture to their private wealth team. Penluck Sriboonruang has taken the post of vice president on the Thailand team, now based in Singapore and reporting directly to Paul Handley, the Southeast Asia market head.

Professional Experience

Sriboonruang brings with her a vast amount of experience, having worked for over seven years in the field. Her previous roles include being a senior private banker at the Thailand joint venture SCB-Julius Baer, as well as a team leader at the Bangkok-based Siam Commercial Bank.

A representative for Deutsche Bank Private Bank has confirmed the details of Sriboonruang’s appointment.

Questions & Answers

Who has Deutsche Bank Private Bank appointed to their private wealth unit?
Deutsche Bank Private Bank has appointed Penluck Sriboonruang to their private wealth unit.

What is Penluck Sriboonruang’s role in Deutsche Bank?
Penluck Sriboonruang has been appointed as the vice president in the Thailand team at Deutsche Bank Private Bank.

What is her professional background?
Penluck Sriboonruang has over seven years of combined experience at Thailand joint venture SCB-Julius Baer, where she was a senior private banker, and Bangkok-based Siam Commercial Bank, where she was a team leader.

November 4, 2025
Bangkok Tops List as World’s Most Expensive City for Renters, Reveals DWS Housing Affordability Review 2025

Bangkok, Thailand’s capital city, has distinguished itself as the least affordable city in the world for renters, as per the Housing Affordability Review 2025. The report, compiled by Germany’s DWS, indicates that the average middle-class family in Bangkok spends nearly 79% of their disposable income on renting a two-bedroom apartment.

The Root of High Rental Rates

The city’s inflated rental prices are primarily due to a scarcity of condominiums. The second quarter saw condo availability drop to a 16-year low, a situation exacerbated by climbing construction costs and high-interest rates.

Global Ranking of Affordability

Following Bangkok, Mumbai and Mexico City were ranked second and third as the least affordable cities, with renters spending 66% of their disposable income on rent. Hong Kong came in fourth at just over 60%, and Johannesburg, South Africa, was in fifth place at approximately 58%. These cities are part of a group of 24 global cities with the most challenging rental markets. Other Asian cities on this list include Manila, Beijing, Hanoi, and Singapore.

The study analyzed the rent to median disposable income ratio in 80 cities. A lower ratio signifies more affordable rent, with the worldwide average ratio standing at 38%.

Cities with More Affordability

On the other end of the spectrum, Salt Lake City was deemed the most affordable city, with a ratio of 20%. Leipzig and Austin followed closely, both featuring a ratio of 23%.

Cities that ranked lower in affordability experienced a more significant decrease in affordability ratios compared to those ranking higher. Additionally, these cities saw their remaining spending power increase at a slower rate compared to cities demonstrating more economic resilience.

Disposable Income After Rent

The report also calculated the disposable income households have left after paying their monthly rent. Singapore topped the list globally with approximately $8,000 of leftover income, which is twice the global average. San Francisco followed with $7,650, and Abu Dhabi was third with $7,000.

According to the report, wealthier cities typically benefit from high-income levels and balanced housing costs, which allows residents to retain robust purchasing power even after paying rent.

Questions & Answers

What factors contribute to Bangkok’s high rental rates?
A lack of available condos, heightened construction costs, and high-interest rates are all factors that contribute to Bangkok’s high rental rates.

Which city has the most affordable rental market?
Salt Lake City is considered the most affordable city for renters, with a rent to disposable income ratio of 20%.

Which cities have the highest disposable income after rent payments?
Singapore, San Francisco, and Abu Dhabi lead the world in terms of disposable income after rent, with Singapore households having an average of $8,000 left over.

October 28, 2025
Miniso Debuts Its First ‘miniso Land’ In Thailand, Aiming To Transform Traditional Retail

Miniso, a Chinese lifestyle brand, has made a significant stride in its global expansion strategy with the opening of its first Miniso Land store in Thailand. The new retail spot is situated in the bustling Siam Square shopping district of Bangkok, covering an impressive area of over 1000 square meters spread across three levels.

Store Features

This expansive store showcases more than 80 Intellectual Property (IP) characters, such as Harry Potter, Stitch, and popular characters from Sanrio. Also featured is Miniso’s proprietary IP line, DunDun Chicken, making its introduction to the Thai market through this store.

In a statement, Miniso disclosed that products based on IP characters make up approximately 80% of the store’s entire product collection. This emphasizes Miniso’s retail strategy of enhancing the customers’ in-store experience by accentuating character-themed products.

A Model for Success

Jun Wang, CEO of Miniso Thailand, commented that this innovative retail model has proven successful in every location it has been implemented, by offering a more interactive shopping experience. Wang noted that the new store significantly contributes to their commitment towards the region and mirrors their ambition to transform traditional retail through inventive experiences and creative design.

The Miniso Land concept originated in Shanghai in the previous year and has now grown to include 15 locations throughout China. The company has expressed its intention to continue the expansion of these experiential stores in Thailand’s primary commercial zones, especially those popular with younger demographics.

Earlier this year, Miniso further demonstrated its growing influence in Thailand by unveiling its first flagship store near Asiatique Sky, which is home to Bangkok’s largest Ferris wheel.

Questions & Answers

What is unique about the new Miniso Land store in Thailand?
The store is unique for its large array of IP character-based products, including their own IP line, DunDun Chicken, which is making its debut in the Thai market.

What is the company’s strategy with these experiential stores?
Miniso aims to redefine traditional retail by offering innovative and interactive shopping experiences, with a special focus on character-driven retail experiences.

What does the opening of this store indicate about Miniso’s presence in Thailand?
The opening of the first Miniso Land in Thailand, following the unveiling of its first flagship store, shows that Miniso is solidifying its presence and marking significant growth in the country.

October 27, 2025