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Tag: Tommy Hilfiger

  • Tommy Hilfiger to publish memoir

    Tommy Hilfiger to publish memoir

    Tommy Hilfiger announced recently that he will publish a memoir with Ballantine Books, an imprint of which will chronicle personal stories from his early childhood and formative years, his origins in the fashion industry, and the setbacks, triumphs, and sheer determination that drove him to build a multi-billion dollar global lifestyle brand.

    Publication is scheduled for Fall 2015, coinciding with the 30th anniversary of the Tommy Hilfiger brand.

    Hilfiger, 63, is known for classic, all-American style that melds pop culture and the preppy, East Coast lifestyle. Raised in New York, he opened a small chain of clothing stores in 1969 while still in high school. He launched his namesand fashion label in 1985, and the brand quickly expanded to include womenswear, Hilfiger Denim, kidswear, accessories, fragrance, and home, among other categories.

    In the 1990s, he was one of the first designers to blend fashion and celebrity, sponsoring tours for rock legends like The Rolling Stones and featuring musicians such as Lenny Kravitz, David Bowie and Beyoncé in his iconic advertising campaigns. In 2012, the Council of Fashion Designers of America honored him with the Geoffrey Beene Lifetime Achievement Award.

    “Reflecting on my experiences in the fashion industry over the last 30-plus years has been a wild ride, filled with milestone moments that have defined both my career and personal life,” said Hilfiger. “I always believe the best is yet to come, but so far: it’s been the adventure of a lifetime.”

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  • Tommy Hilfiger launches innovative digital showroom

    Tommy Hilfiger launches innovative digital showroom

    Tommy Hilfiger on Wednesday launched an innovative digital sales showroom at its global headquarters in Amsterdam, The Netherlands. The interactive system blends collection information, sales tools and brand content in one seamless touchscreen interface.

    “Our digital showroom revolutionizes the buying and selling journey for our retail customers and internal sales teams,” said Daniel Grieder, CEO, Tommy Hilfiger. “We are passionate about providing our clients with the best service, experience and quality.

    Our new digital showroom concept completely reimagines the traditional buying approach and establishes a new fashion industry benchmark for business to business sales. The concept also supports our ongoing focus on efficiency and will significantly streamline and enhance the Tommy Hilfiger sales experience.”

    The centrepiece of the digital showroom is an interactive half-meter by one-meter touchscreen table set in a sleek walnut frame, which connects to a four-meter-high wall-to-wall grid of ultra-high-definition 4K screens. Customers can digitally view every item in the Tommy Hilfiger sportswear and Hilfiger Denim seasonal collections and create custom orders with all product categories laid out across a single screen. They can view head-to-toe key looks, zoom in with incredible detail to see unique design features, and click on a garment for specific information such as colour offerings and size ranges.

    The product selection and ordering experience builds on a traditional sales approach, reimagined through the digitalised system that streamlines and simplifies the process. The interactive interface allows for in-depth discussions on styling, merchandising and deliveries that are tailored to each client. Furthermore, by complementing traditional sales tools with an array of brand information, the digital showroom effectively immerses the customer in the complete Tommy Hilfiger brand experience.

    The digital showroom concept also supports Tommy Hilfiger’s ongoing sustainability mission, as it reduces sample production, eliminates the need for printed order forms, and diminishes the ecological impacts of shipping. In turn, the environmental impacts of sample creation are significantly reduced, from the supply chain and manufacturing to packaging and international shipping.

    The fashion retailer is establishing a global roll-out plan to expand the concept into markets worldwide.

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