Tag: Tumi

  • Tumi Unveils Its First Flagship Store in China, Redefining Luxury Travel Retail Experience

    Tumi Unveils Its First Flagship Store in China, Redefining Luxury Travel Retail Experience

    Tumi has unveiled its inaugural flagship store in China, a pivotal moment for the renowned luggage and travel accessories brand. Situated in the bustling Shanghai Centre on Nanjing West Road, this new storefront marks a strategic expansion into the Asian market, underscoring Tumi’s commitment to establishing a robust presence in China.

    The flagship’s exterior captivates with a sleek design, highlighted by metallic finishes and a striking façade inspired by Tumi’s iconic 19 Degree collection. It’s not just a store; it’s a visual statement that promises to draw in passerby foot traffic.

    Step inside, and you’re greeted by an inviting atmosphere adorned with marble accents, soothing neutral tones, and contemporary metal and stone textures. This design ethos creates an elegant yet inviting space, encouraging customers to explore Tumi’s complete lineup, which encompasses men’s, women’s, and travel collections.

    Adding an artistic flair to the store, Tumi features an exclusive installation titled “Journey,” crafted by notable Chinese artist Xu Fei. This striking piece, made from natural bamboo, embodies themes of movement, balance, and craftsmanship, beautifully echoing Tumi’s design philosophy while honoring local cultural roots.

    Another intriguing element of the flagship is its innovative scenario-based display system, which provides customers with a clear and engaging way to interact with Tumi’s diverse product range, making the shopping experience feel more intuitive.

    Questions & Answers

    What is the significance of Tumi’s new flagship store in Shanghai?
    The flagship store represents Tumi’s strategic expansion into the Chinese market, solidifying its commitment to growth in Asia.

    What unique art installation can be found in the Shanghai store?
    The store features an exclusive piece titled “Journey,” created by Chinese artist Xu Fei, which reflects themes of movement and craftsmanship using natural bamboo.

    How does the design of the flagship store enhance the customer experience?
    The store’s elegant design, combined with a scenario-based display system, allows for an engaging and intuitive shopping experience, encouraging customers to explore Tumi’s extensive product range seamlessly.

  • Tumi expands travel retail footprint in Asia

    Tumi expands travel retail footprint in Asia

    Travel accessories brand Tumi is expanding in Asia with a redesigned presence at major airports across the region.

    The stores at South Korea’s Incheon International Airport and Thailand’s Suvarnabhumi Airport opened on earlier this month.

    The new 50sqm store at Incheon International Airport in Seoul contains a large-scale architectural facade. The approximately 19-foot-tall exterior, designed by CJ2 and local South Korean company Design Poom, features a T-icon pattern with 3D aluminium panels accented by a logo-inspired lighting effect.

    The store at Suvarnabhumi Airport in Bangkok also greets customers with an illuminated exterior and a T-icon design.

    Both sites have sleek and modern interiors and offer a wide choice of products tailored to the demands of tourists.

    “With more launches coming soon at Soekarno–Hatto International Airport in Jakarta and Chhatrapati Shivaji Maharaj International Airport in Mumbai, which are also among the busiest in the region, travel retail will continue to be a key focus through thoughtfully planned and skilfully executed designs that bring customers into our world and speak to the way they travel today,” said Aris Maroulis, VP of Asia-Pacific and the Middle East at Tumi.

    The new store at Soekarno-Hatto International Airport is set to open late this month and will join the airport’s other duty-free shops and restaurants in Terminal 3. The location at Chhatrapati Shivaji Maharaj International Airport will open in mid-June and will have a similar design.

  • Valiram opens Indonesia’s first Salvatore Ferragamo store

    Valiram opens Indonesia’s first Salvatore Ferragamo store

    Valiram, the Malaysian retail group, has opened the first Salvatore Ferragamo store in Indonesia. Located in Plaza Indonesia, the store is part of Valiram’s growing international network of stores under multiple licensed brands, including Victoria’s Secret, Tumi, Bulgari and MLB.

    The Indonesian store offers a range of the brand’s premium handbags as well as shoes.

    Salvatore Ferragamo was founded in Florence in 1927 by its namesake fashion designer and offers high-end clothing, accessories, and footwear for men and women, along with fragrances, watches, and eyewear.

    In July, the fashion business unveiled a brand-new concept store in Soho, one of New York City’s most fashionable neighbourhoods, at 63 Greene Street. It is the luxury brand’s first foray into fusing an upscale retail environment with digital creativity and customisation.

    Valiram has retail stores and businesses throughout the Asia-Pacific region, including Singapore, Indonesia, Australia, the Philippines, Thailand, Macau, and Vietnam.

    The business, which runs more than 350 stores, boasts 200 brands spanning many different categories, including fashion and accessories, watches and jewelry, perfume and cosmetics, as well as confectionery and dining concepts.

  • TUMI Featured In Sony Pictures’ Upcoming Summer Film ‘Bullet Train’

    TUMI Featured In Sony Pictures’ Upcoming Summer Film ‘Bullet Train’

    Today TUMI, a leading international travel and lifestyle brand, unveiled its 19 Degree Aluminum Briefcase which is featured in Sony Pictures’ upcoming original action thriller “Bullet Train”, exclusively in theaters. 

    In the film, Ladybug is an unlucky assassin determined to do his job peacefully after one too many gigs gone off the rails. Fate, however, may have other plans, as Ladybug’s latest mission puts him on a collision course with lethal adversaries from around the globe—all with connected, yet conflicting, objectives— centering around the TUMI 19 Degree Aluminum Briefcase on the world’s fastest train. The end of the line is just the beginning in this non-stop thrill-ride through modern-day Japan from David Leitch, the director of Deadpool 2.

    Leading up to the film’s theatrical release in North America on August 5th, TUMI will be activating an integrated marketing program that includes a global red-carpet premiere and a variety of digital and in-store promotional activities. 

    “There was only one luggage brand who had enough style to fit in with the film’s all-star cast as well as the durability that could go head to head with an ensemble of assassins on one of the world’s fastest trains and that was TUMI, which perfectly fits in with this edgy, action-packed film,” said Jeffrey Godsick, EVP of Global Partnerships and Brand Management and Head of Location Based Entertainment at Sony Pictures Entertainment. 

    Equally striking from a distance or at close range, the TUMI 19 Degree Aluminum Briefcase boasts a sleek, aluminum crafted exterior with bespoke design and durability top of mind. This limited-edition briefcase features a “Bullet Train” patch card pocket with the “Bullet Train” logo in addition to a branded luggage tag.  Through the TUMI “Bullet Train” collaboration, only 150 limited-edition briefcases will be available starting July 20th worldwide across select TUMI stores and TUMI.COM. Please check your local TUMI website for pricing. For those unable to get one of these limited TUMI collector’s items, they can visit TUMI.COM to shop the full TUMI 19 Degree Aluminum collection, which is highly durable, and boasts a modern silhouette with fluid-looking, strategically contoured angles.

    “TUMI is synonymous with quality, durability, toughness and is always looking to the future for inspiration. As the screen writers and director started laying out what the environment would look like in the film, TUMI was at the top of their list. They looked to TUMI for a hero case that has  the aesthetics and durability to be able to surpass the battles that ensue throughout this epic journey,” said TUMI Creative Director, Victor Sanz.


  • Tumi and McLaren launch collaborative range

    Tumi and McLaren launch collaborative range

    Travel and lifestyle brand Tumi has unveiled a new luggage and travel collection designed and developed in partnership with luxury supercar maker and Formula 1 team McLaren.

    Each of the nine pieces in the capsule collection is, according to the partners, designed to simplify all aspects of travel and life on the move.

    Tumi and McLaren said their common vision of “continually pursuing higher levels of excellence” is reflected in the details and materials featured in the new range. Elements of McLaren’s supercars are included, along with the brand’s signature Papaya colourway and CX6 carbon fibre accents.

    Key travel pieces include Aero International Expandable 4 Wheel Carry-On and the Quantum Duffel. The carry-on features Tegris, a hardwearing thermoplastic composite found in race cars and a moulded fabric front panel which contrasts the hard shell.

    The supercar-influenced design is echoed throughout the collection and compression straps are modelled from the six-point racing harnesses found in McLaren race cars and track-only models, such as the limited-edition McLaren Senna GTR.

    The Tumi x McLaren range includes the Aero International Expandable 4 Wheel Carry-On, Velocity Backpack and Teron Travel Kit.

    “For me, this is the ultimate collaboration as Tumi and McLaren have an innate synergy. We are two like-minded brands who share the same values – unparalleled quality, technical innovation and design excellence. The value of this partnership, however, extends beyond the product” – Tumi Creative Director Victor Sanz

    The Velocity Backpack includes a USB port, padded laptop compartment and ‘add-a-bag’ sleeve while the Torque Sling and Lumin Utility Pouch offer hands-free options. Accessories include the Orbit Small Packing Cube, Trace Expandable Organizer, and split compartment Teron Travel Kit.

    The collection is available from 31 March on Tumi and McLaren websites, in Tumi stores and through selected McLaren retailers.

    Tumi Creative Director Victor Sanz said: “For me, this is the ultimate collaboration as Tumi and McLaren have an innate synergy.

    “We are two like-minded brands who share the same values—unparalleled quality, technical innovation and design excellence. The value of this partnership, however, extends beyond the product.

    “With a keen focus on lifestyle, we design for the betterment of the customer experience. With McLaren’s advanced technology and our top-of-the-line materials, our gear can tackle the most arduous excursions and still effortlessly translate into daily life.”

    Packing aerodynamic automotive inspiration: The Orbit Small Packing Cube is designed for quick journeys

    McLaren Automotive Design Director Rob Melville commented: “When I first met with Victor to define the collection we quickly realised that we each brought a shared creative vision for what we wanted to achieve.

    “At McLaren we focus on articulating a clear design language and materials selection which combines and leads into our car’s performance. We wanted to capture those aspects with Tumi so we have spent a great deal of time working to analyse and refine every aspect of this collection.

    “The result is something that I am incredibly proud of and that I believe will elevate the owner’s experience while serving as a reminder that, like our cars, it’s about enjoying the journey and not simply the destination.”

    McLaren Racing Chief Commercial Officer Mark Waller commented: “McLaren strives to push the boundaries of design, performance and perfection in everything it does, whether on the road or on the track. This collaboration exemplifies that spirit.

    “We are delighted to be collaborating with Tumi on this collection. We look forward to seeing our race team use it around the world as we commence the 2021 Formula 1 season.”

  • Tumi select APAC to launch first experimental virtual store

    Tumi select APAC to launch first experimental virtual store

    TUMI, the leading international travel, lifestyle, and performance luxury brand, launches the breakthrough TUMI Virtual Store to debut its Spring 2021 collection, delivering an immersive and enhanced omnichannel experience to customers in Asia Pacific and the Middle East.

    Ushering in a creative new age of digital retail that connects fans with the brand like never before, the TUMI Virtual Store inspires customers to embark on a journey through thoughtfully designed interactive touchpoints. Guests can explore the Virtual Store’s life-like visual presentation to discover TUMI products via 360° 3D and AR implementations and shop the Spring 2021 collection. They can engage with shareable social photo moments at TUMI’s Magic Mirror and play Instagram and WeChat mini-games.

    Further enhancing the overall TUMI O2O (“Online to Offline” also “Offline to Online”) shopping experience, the Virtual Store is connected to other TUMI shopping channels via its Chat & Shop function allowing for seamless customer movement to the point of purchase. Customers exploring the Virtual Store can easily connect with sales associates to ask questions and place orders, or via the connected local e-commerce websites. Furthermore, those visiting the TUMI physical stores in the region can explore the TUMI digital landscape via in-store kiosks, for an enhanced offline experience.

    With the goal of being everywhere, the customer is, the Virtual Store adds another dimension to TUMI’s evolving omnichannel retailing approach. As another pioneering landmark, the launch of the TUMI Virtual Store sees TUMI rollout its first-ever Regional Livestream Event, bringing all APAC and Middle East customers together digitally to unveil Spring 2021, 7pm GMT+8, Thursday, 4th February 2021: https://virtualstore.tumi-asia.com/

    “The TUMI Virtual Store is an incredible milestone for the brand. For the last few years, we have been pioneering new digital experiences and looking to enhance and elevate the customer journey. Our new Virtual Store is part of this holistic approach to connect with customers wherever they are. Accelerated digitization and shifting customer habits brought on by 2020 have reinforced this direction and shown that we must continue to create exciting, meaningful interactions both in the physical and digital worlds.

    Through the TUMI Virtual Store and our Regional Livestream Event, we are excited to welcome fans to experience the latest innovation from TUMI and our new Spring 2021 collection,” says Adam Hershman, Vice President of TUMI, Asia Pacific and Middle East.

  • TUMI and ONE Championship to Design and Launch the  Ultimate Luxury Esports Gaming Bag

    TUMI and ONE Championship to Design and Launch the Ultimate Luxury Esports Gaming Bag

    The largest global sports media property in Asian history, ONE Championship™ (ONE), today announced that their existing commercial partnership with TUMI across ONE’s esports and martial arts properties will include a expand special branded challenge during season one of The Apprentice: ONE Championship Edition that will deliver the perfect companion for esports athletes – the ultimate luxury gaming bag.

    Together with ONE Esports, TUMI’s global design team will challenge the show’s contestants to help design, market, and launch the ultimate luxury gaming bag in an episode of the series. To bring the bag to life, contestants on The Apprentice: ONE Championship Edition will work with TUMI to leverage the brand’s innovative functionality, superior performance and premium design to create a product that is perfectly catered to the needs of gamers on the go. TUMI and ONE Championship will also partner on additional marketing efforts to promote this new initiative, which will eventually be sold to the public.

    Victor Sanz, TUMI Creative Director, stated: “We are excited to partner with ONE Championship on ‘The Apprentice: ONE Championship Edition.’ We look forward to seeing the innovative designs and out-of-the-box marketing launch plans the contestants come up with to elevate the journeys of gamers around the world.”

    Carlos Alimurung, CEO of ONE Esports, stated: “Given ONE’s global reach and our millennial audience who drive the gaming market, we are excited to support TUMI’s entrance into the gaming world. We are thrilled to use “The Apprentice: ONE Championship Edition” to facilitate cutting-edge innovation and work with TUMI to bring a compelling product to the market that will strongly resonate with esports athletes”

    Under license from MGM Television, ONE Championship’s unique take on the hit reality television franchise is scheduled for release and distribution in Q4 of 2020.

    The Apprentice: ONE Championship Edition will invite sixteen (16) contestants handpicked from around the world to compete in a high-stakes game of business and physical challenges. The winner will receive a US$250,000 job offer to work directly under Chairman and CEO Chatri Sityodtong for a year as his protege in Singapore.  In addition, a total of 12 of the world’s top CEOs (1 CEO per episode) will be featured as guest judges alongside Sityodtong. The business competitions will focus on a variety of real-world problems and industries. Meanwhile, the physical challenges will be graced by the World Champions from ONE Championship, where contestants will aim to outshine them in feats of athletic ability and endurance.

    ‘The Apprentice’ is one of the world’s biggest non-scripted reality TV programs in history and judges the business skills of a group of contestants competing for a job offer from a high-profile CEO. It has aired in over 120 countries. The first season of The Apprentice: ONE Championship Edition will consist of 13 episodes.

  • Tumi signs major E-sports sponsorship

    Tumi signs major E-sports sponsorship

    Tumi, the international travel and lifestyle brand, has committed to a seven-figure partnership with One Esports, which will be running events online and an invitational series in Singapore.

    One Esports is a joint venture between One Championship and Japan’s largest global advertising agency, Dentsu, which launched a live experiential business through oneesports.gg. Oneesports.gg is a Top 5 global esports site that reaches millions of visitors each month, and delivers esports news and in-depth stories on esports athletes and teams.

    “We are very excited to be entering into a partnership with One Esports,” said Adam Hershman, GM, Tumi Greater China, APAC distribution and travel retail.

    “It is an incredible time for esports and this is a truly unique and innovative partnership that opens up new possibilities for both brands.”

    Esports is one of the world’s fastest-growing industries, driven by Asian fans and participants. With more than 700 million followers globally, and more than half of those from Asia, esports’ current growth trajectory sets it on its way to becoming one of the top-earning sports leagues in the world.

    “We are looking forward to working with this new generation of athletes and the fans to perfect their journeys – while having a bit of fun along the way,” said Hershman.

    Tumi will be creating content with One Esports as well as equip athletes on the move with travel essentials. The lifestyle brand and One Esports will also collaborate on a series of events following the Invitational Series across the region.

    “Bringing together One Championship and One Esports with Tumi creates countless opportunities to engage with our fans in new and exciting ways,” said Chatri Sityodtong, chairman and CEO of One Championship.

    “I am excited to work with Tumi across all of our platforms through various markets and to continue to establish One as the largest producer of millennial live sports content in Asia and around the world.”

  • New Tumi retail concept opens at K11 Musea

    New Tumi retail concept opens at K11 Musea

    A new Tumi retail concept was unveiled this week, located in K11 Musea at Kowloon.

    Designed in partnership with Hong Kong-based design house Studio Cassells, the focal point of the store is a custom kinetic wall made from 45 sculptures, each resembling a suitcase inspired by Tumi’s 19 Degree Collection. The traditional storefront window is moved to the back, maximising the visual impact of the feature wall.

    The dynamic wall resembles a canvas with artwork projected onto it, which will change during different artist collaborations, mimicking the concept of an exhibition. A luxurious marble interior highlights products like artworks and is an expression of the evolution of Tumi, showcasing innovation and art together, as shared by Victor Sanz, the brand’s creative director.

    Adam Hershman, GM of Tumi Greater China, APAC distribution and travel retail, describes the new Tumi retail concept as “an amazing story-telling opportunity for us where we get to talk about Tumi’s brand values and combine them with the inspiration of this [mall], which is very much art inspired”.

    The Tumi store features a curated selection of its best collections with products it says represent a fusion of the new generation and the legacy of the brand.

    Hershman told Inside Retail Asia that the Tumi shopper at K11 Musea is looking to be seen exploring uniqueness which can be found through its innovative products.

    To celebrate the new store opening, Tumi collaborated with Hong Kong artist Bao Ho (@simplebao) on an exclusive capsule collection that showcases the store’s art-influenced roots. Characterised by a robot in a signature “Bao blue”, the street art-inspired illustrations inject a fun and dynamic energy into the Tumi x Bao capsule collection.

  • Tumi set fire to Samsonite’s Asian growth

    Tumi set fire to Samsonite’s Asian growth

    High-performing travel lifestyle Tumi drove Samsonite Asia sales in the first half of this year, compensating for an unusual decline in the core Samsonite brand’s business regionally.

    For the six months to June 30, net sales of the Tumi brand increased by 11.9 per cent in Asia, as the brand continued to make inroads in key markets across the region. Net sales of the Samsonite brand decreased by 1.3 per cent year-on-year, primarily due to challenging trading conditions in China and South Korea, while net sales of the American Tourister brand fell by 3 per cent.

    Samsonite Asia achieved a 4.8 per cent net sales gain in Japan and 9.2 per cent in India. The group continued to experience challenging market conditions in South Korea, where net sales decreased by 8.7 per cent. Excluding net sales in South Korea and B2B sales in China, Samsonite Asia recorded a net sales increase of 4.6 per cent during the first half.

    Globally, Samsonite had a tough half, impacted by increased tariffs on products imported from China and sold in the US and lower tourist traffic. First-half adjusted net income fell 12.8 per cent year on year to $97 million on sales of $1.756 billion, down 5 per cent.

    CEO Kyle Gendreau said the company’s fortunes improved in the second quarter with most markets showing signs of stability.

    In China, wholesale turnover reduced as the group continued to pursue a direct-to-consumer business model through its own stores and online. Net sales in China increased by 5.1 per cent year-on-year, (and by 11.2 per cent excluding B2B) in the second quarter, compared to an 8.3-per-cent decline in the first quarter.

    Gendreau said the global outlook remains uncertain entering the second half of the year, with US-China trade tensions rising, Brexit still unresolved, economic growth slowing in parts of the EU, the recent events in Hong Kong, and a general increase in political volatility and economic uncertainty impacting consumer sentiment worldwide.

    “Considering these ongoing challenges, we will continue to invest in the business to position ourselves for long-term growth while maintaining our focus on controlling costs, managing working capital, generating cash and strengthening the balance sheet.

    “We will continue to diversify our sourcing base and to renegotiate pricing with vendors to address the recent US tariff increases. In addition, we intend to temporarily reduce advertising spend for the second half of the year to help offset the pressure on our profitability caused by current headwinds.”

    The advertising scale back will spare the fast-growing Tumi brand and direct-to-consumer e-commerce initiatives.

  • Tumi in Hong Kong opens eighth store

    Tumi in Hong Kong opens eighth store

    Tumi in Hong Kong has opened its eighth store – including its airport store – at Times Square.

    The 670sqft space will become the second store in Hong Kong to feature its newly introduced personalisation bar concept.

    The store is celebrating its launch with a special promotion through to August 31 – a complimentary Tumi Monaco gusseted card case with any purchase of HKD4000.

    Meanwhile, Tumi’s global ambassador, Hollywood actor Chris Pratt, was recently in Hong Kong to shoot Fall 2019 Tumi campaign.

    “It’s an incredible place and it makes me want to travel around Asia to experience more of the region. When travelling, it is important to have something that roots me and makes me feel at home. I live out of my Tumi – it allows me to effortlessly move through my journey, and makes me feel at home wherever I go.”

    “It has been a pleasure to work with Chris in all phases of the brand’s regional collaboration,” said Tumi creative director Victor Sanz. “As a longtime Tumi user, Chris has a deep appreciation for the brand and the efforts we take to perfect the journeys of our customers every step of the way.”

  • Chris Pratt and Tumi centrestage at Pacific Place

    Chris Pratt and Tumi centrestage at Pacific Place

    Travel, business and lifestyle accessories brand Tumi will introduce its new campaign for Asia Pacific & Middle East starring Hollywood actor Chris Pratt at Tumi Loft Pacific Place.

    Chris Pratt and Tumi will launch their new collaboration in the region at Pacific Place in Hong Kong on April 30. It will be his first appearance with Tumi Asia Pacific & Middle East, described as “an immersive Tumi brand experience”.

    The new campaign will be unveiled at the event, which includes a journey film documenting preparations for his trip to Hong Kong.

    At the Loft, Pratt will also debut his virtual avatar on the new Tumi Club App. Guests will be able to download the app and use the new augmented reality feature to take virtual selfies with a lifelike Chris Pratt avatar at the Loft. In addition, Tumi Loft guests can use the technology to trigger a special Chris Pratt avatar animation by scanning his poster at the Tumi Loft Pacific Place entrance.

    “I’m blessed to have a job that allows me to travel so much,” said Pratt. “I’ve always trusted Tumi as my go-to luggage on my various trips around the world. I only ever promote products I actually use in real life. This makes Tumi a great fit. Tumi products are sleek, stylish, built to last and have long been my choice for luggage. I look forward to visiting Hong Kong for the first time to launch this special partnership with Tumi Asia and Middle East.”

    “We are thrilled to have Chris Pratt star in our newest campaign for Asia Pacific and Middle East with the iconic Alpha 3 and Alpha Bravo collections,” said creative director Victor Sanz of the Chris Pratt and Tumi partnership. “To us at Tumi, Chris represents a new age of leading men in Hollywood – bold and genuine. Combined with his international appeal, Chris’s personality truly speaks to our growing millennial fanbase.”

  • Tumi powers solid Samsonite sales growth, focus in Asia

    Tumi powers solid Samsonite sales growth, focus in Asia

    Hong Kong-listed luggage giant Samsonite International has achieved its seventh consecutive year of sales growth following its listing in 2011.

    Net Samsonite sales were up 8.4 per cent on a constant-currency basis to US$3.797 billion in the year to December 31. Profit attributable to shareholders rose by 23.9 per cent before extraordinary items saw that figure reversed into a 29.2 per cent decline to $236.7 million.

    Net sales in Asia increased by 10.2 per cent year on year to $1.324 billion, driven by the Tumi, American Tourister, Samsonite and Kamiliant brands. Tumi’s sales increased by 29.5 per cent, due in part to the full-year contribution from having taken direct control of Tumi distribution in certain Asian markets during 2017, as well as increased brand penetration in key Asian markets.

    A boost in marketing saw American Tourister’s net sales increase by 8.9 per cent in Asia, while Samsonite sales rose by a more modest 2.1 per cent. The group’s entry-level brand Kamiliant achieved a 44.1 per cent increase in sales in Asia as it continued to take market share from other entry-level brands across the region.

    Overall, Asia recorded second-half net sales growth of 6.5 per cent and full-year growth of 10.2 per cent.

    CEO Kyle Gendreau said sales in Japan rose by 14.1 per cent and in India by 28.5 per cent, in the second half, but these gains were partially offset by slower growth in China, which recorded just 3.2 per cent growth as consumer sentiment weakened amid concerns about trade relations with the US; and in South Korea where net sales decreased by 1.5 per cent in the second half.

    “Our growth was underpinned by positive performances from our core brands,” said Gendreau. “Tumi continued to perform ahead of expectations, making great strides in enhancing its international presence, with strong growth in Asia and Europe.”

  • Tumi boosts Samsonite sales growth

    Tumi boosts Samsonite sales growth

    Rapid Tumi expansion is powering solid sales growth for Hong Kong-listed luggage specialist Samsonite International. Group sales rose 5.2 per cent in the third quarter to US$945.2 million, with sales in Asia up 7.2 per cent to $324.2 million. Global sales for the first nine months were up 10.1 per cent.

    The company says the Asian sales growth was primarily driven by the Tumi, American Tourister, Kamiliant and High Sierra brands. Tumi sales in Asia surged 27.7 per cent year-on-year, driven by expansion in key Asian markets. Kamiliant, the group’s value-conscious, entry level brand, saw net sales increase by 31.8 per cent as the brand continued to gain market share, while the High Sierra and American Tourister brands grew by 22.2 per cent and 3.6 per cent respectively.

    In Japan, sales grew 12.5 per cent in the third quarter, driven by the Tumi and Samsonite brands.

    Net sales in Hong Kong increased by 23.5 per cent, driven by increased net sales from the Tumi and American Tourister brands, however Mainland China net sales decreased by 3.2 per cent due to weak consumer sentiment amid concerns about trade relations and a decrease in business-to-business orders. Excluding business-to-business orders for both periods, net sales in China increased by 4.1 per cent.

    The Samsonite, American Tourister and Kamiliant brands drove a net sales increase of 28.6 per cent in India. Sales in South Korea decreased by 4.1 per cent due to “continued challenging domestic market conditions”.

    CEO Kyle Gendreau said the group was pleased with the third quarter results and especially its continued progress in Asia.

    Sales in Europe rose 10 per cent and in Latin America by 13.4 per cent.

    Profit attributable to shareholders during the third quarter rose by $18.9 million, or 33.3 per cent, to $75.5 million, driven by a reduction in the group’s income tax expenses. For the nine months ended September 30, profit attributable to shareholders, excluding a non-cash charge to write-off the $53.3 million of deferred financing costs, increased by $42.9 million, or 30.6 per cent.

    Gendreau said the company is excited about the opportunities ahead, despite global concerns about the US-Sino trade war and subdued consumer sentiment in many markets.

    “With consumers still showing a strong propensity for travel, our industry continues to enjoy favorable long-term growth prospects. We will continue to invest in marketing, product innovation and development of our distribution channels, including direct to consumer. We are confident that we can continue to leverage our strong, diversified portfolio of brands to expand our global presence.”

  • TUMI pop-up store opens at Pacific Place, Hong Kong

    TUMI pop-up store opens at Pacific Place, Hong Kong

    TUMI unveils the ‘TUMI Scandinavian Lodge’ in the Garden Court of Pacific Place, Hong Kong.

    The pop-up celebrates the brand’s Fall 2018 collection inspired by the Scandinavian landscapes.

    The Scandinavian Lodge welcomed celebrities and fashionistas including Alex Fong, Gaile Lok, Kathy Yuen, Kelvin Kwan, Tsang Lok Tung, Janet Ma, Kayla Wong, Irisa Wong, Huang Xiao Chao, Sean Lee-Davies, Ingrid and Thierry Mandonnaud, Antonia Cruz, Pearl Shek, Sarah Zhuang etc., with an opening celebration on 31 August. Guests had the chance to immerse themselves in the world of the Fall 2018 collection through an innovative and interactive Scandinavian journey.

    A serene retreat amidst the busy city at the Garden Court in Pacific Place, the ‘TUMI Scandinavian Lodge’ showcases not only the latest travel, men and women collections, but also different interactive and tech-driven experiences for guests to explore TUMI’s renowned designs with a Scandinavian-inspired journey.

    The lodge highlights the first-ever personalized fashion ‘My Avatar’ experience to the city, where guests can create their own customized avatars and enjoy a virtual adventure all over the world without setting foot on a plane.

    TUMI lovers can discover more augmented reality (AR) surprises by downloading the interactive TUMI Club App.

    TUMI’s pop-up will be open till September 12.