Changing consumer shopping tastes and expectations are quietly transforming the retail industry. Shoppers increasingly crave instant gratification, one-of-a-kind merchandise and are cozying up to the idea of borrowing goods versus buying them.
As a result, the shopping model of the near future is poised to look radically different from just a decade ago, and retailers that don’t keep pace with changing tastes are setting themselves up for a rude awakening, at best or extinction.
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