The government has ordered Australia’s biggest supermarket chain to pull down a website that has been widely accused of commercializing Australia’s Veterans’ Day near its centenary.
Woolworths, which brands itself as “The Fresh Food People,” briefly launched a Website “Fresh in Our Memories” late Tuesday to commemorate ANZAC Day on April 25.
Woolworths invited customers to upload photographs of veterans on to the Website. The images were displayed with the slogan “Fresh in Our Memories,” the Woolworths logo as well as “Lest We Forget. ANZAC 1915 – 2015.” The campaign immediately drew strong criticism on social media.
