Retail News CRM

Author: Mei Ling Tan

  • Taiwan Pitches Global Chip Alliances as Market Heads for 1.5 Trillion Dollars

    Taiwan Pitches Global Chip Alliances as Market Heads for 1.5 Trillion Dollars

    Taiwan President William Lai told tech executives in Taipei that international chip partnerships will anchor an industry projected to exceed 1.5 trillion dollars this year.

    Foreign semiconductor leaders continue to pour capital into the island, led by Nvidia’s annual procurement and investment topping NT$3 trillion ($94.84 billion). Micron Technology has committed more than NT$1.4 trillion to local operations, while Advanced Micro Devices pushed its research spending in Taiwan past NT$300 billion.

    TSMC’s Overseas Buildout

    Taiwan Semiconductor Manufacturing Co is matching domestic research with heavy spending abroad to insulate buyers against supply shocks. The world’s largest contract chipmaker announced an additional $100 billion commitment to its Arizona facilities in July, while its plant in Kumamoto, Japan, continues on schedule.

    In Europe, TSMC expects its Dresden fabrication facility to begin commercial chip production before the end of next year. That site will supply automotive and industrial customers across the European Union.

    For consumer electronics makers and device brands across Asia, the dual strategy offers reassurance. Taiwan is retaining cutting-edge wafer fabrication and packaging on home soil while duplicating mature and specialized capacity in Western markets to guarantee steady silicon delivery during regional crises.

    State Support for Next-Gen Tech

    Taipei plans to back corporate spending by funding core infrastructure, including power generation, water supplies, land access, and computing capacity. State research backing will focus on silicon photonics, quantum computing, and artificial intelligence robotics.

    US Undersecretary of State for Economic Affairs Jacob Helberg told attendees via video link that concentration without resilience creates systemic vulnerabilities. He pointed to the Pax Silica framework, an alliance designed to secure technology supply lines among trusted trade partners.

    Discussions continue this week as the Semicon Taiwan trade exhibition runs through Friday at the Taipei Nangang Exhibition Center.

  • Uber to Cut 3,300 Jobs in Global Push Toward Robotaxis

    Uber to Cut 3,300 Jobs in Global Push Toward Robotaxis

    Uber Technologies is cutting roughly 3,300 jobs, or 10 per cent of its global workforce, to streamline management and fund an autonomous driving push. The retrenchment is the company’s largest round of dismissals since May 2020, when it shed 6,700 workers during the pandemic.

    Chief executive Dara Khosrowshahi announced the restructuring in a staff memo on September 2. The reductions target middle management rather than operational staff, with the company seeking to eliminate bureaucratic bottlenecks that slowed product decisions.

    Stripping Management Layers

    The overhaul cuts the number of workers positioned seven or more reporting tiers below the chief executive by 20 per cent. Internal teams with only one or two direct reports will shrink by nearly half, while several operational divisions will merge across regional hubs.

    Remote work will also contract sharply. Uber will cap fully remote positions at about 1 per cent of its total headcount while enforcing its existing policy requiring three days a week in the office. The platform finished 2025 with approximately 34,000 global employees.

    Unlike other technology peers cutting headcount this year, Khosrowshahi did not attribute the dismissals to artificial intelligence tools. Industry tracker layoffs.fyi recorded more than 123,000 tech redundancies across roughly 390 businesses in 2026, many citing automated workflow gains.

    Redirecting Capital to Autonomous Fleets

    Savings from the payroll cuts will help finance more than US$10 billion in planned autonomous vehicle investments. Uber wants to secure its position as a central booking marketplace for driverless fleets operated by external partners, countering threats from standalone operators such as Waymo and Tesla.

    Tensions with autonomous developers have escalated as suppliers expand their own direct-to-consumer networks. Waymo currently operates driverless vehicles through the Uber app in Austin and Atlanta, but it is rolling out into additional metropolitan areas independently.

    For mobility operators across Asia and Western markets, the transition to robotaxis threatens the traditional middleman fee structure built on gig workers. While Southeast Asian operators continue to rely on human drivers, platform valuations increasingly hinge on controlling autonomous dispatch software rather than maintaining large administrative headcounts.

    Uber shares gained 2 per cent in pre-market trading following the announcement, after dropping nearly 8 per cent earlier in the year. The company must now deploy its autonomous capital budget while renegotiating fleet supply pacts across key urban markets.

  • GetGo Launches Cross-Border Car Sharing from Singapore into Malaysia

    GetGo Launches Cross-Border Car Sharing from Singapore into Malaysia

    Singapore car-sharing operator GetGo rolled out a cross-border rental feature letting users drive vehicles directly across the Causeway into Peninsular Malaysia. The service gives drivers access to cars pre-registered with Malaysia’s mandatory Vehicle Entry Permit.

    Users can collect a car from local Singapore neighbourhoods and drive across the border to destinations including Johor Bahru and Kuala Lumpur. Unlike point-to-point cross-border taxis and ride-hailing services, the rental imposes no fixed route requirements or designated drop-off points during the booking window.

    How the Causeway booking works

    The feature, branded Drive to Malaysia, handles the regulatory paperwork required by Malaysian transport authorities before drivers leave the city-state. Each eligible vehicle comes fitted with a registered Vehicle Entry Permit RFID tag, avoiding the administrative delays that private vehicle owners face when securing cross-border clearance.

    Drivers retain full control of the itinerary throughout Peninsular Malaysia for the entire duration of their scheduled reservation. They pick up the car at an assigned Singapore bay and return it to the same spot once their trip concludes.

    Shifting border transit demand

    The service targets weekend shoppers, business commuters, and holiday travellers who previously depended on cross-border coach networks, licensed cross-border cabs, or private vehicle ownership. Cross-border transit across the Johor-Singapore Causeway ranks among the busiest land crossings worldwide, yet car-sharing models in the region historically restricted fleets to domestic borders.

    By clearing regulatory permit hurdles in advance, fleet operators open a new revenue line during peak travel weekends. The next operational test for cross-border car sharing centres on fleet availability and user adherence to Malaysia’s digital toll and fuel regulations during peak holiday travel periods.

  • Pakistan Launches Dual-Tranche Eurobond Offering Across 5 and 10-Year Tenors

    Pakistan Launches Dual-Tranche Eurobond Offering Across 5 and 10-Year Tenors

    Pakistan launched a US dollar-denominated benchmark dual-tranche Eurobond offering on Tuesday, seeking buyers for five-year and 10-year notes under its Global Medium-Term Note Programme.

    The debt sale extends the government’s borrowing timeline following an upsized $750 million three-year bond issued in April.

    Final issue size, pricing spreads and yields remain unannounced and depend on market conditions. Khurram Schehzad, adviser to the finance minister, stated on X that the proposed transaction reflects recent sovereign rating upgrades and improving macroeconomic data.

    Ratings and Tenors

    S&P assigned a ‘B’ rating to the proposed benchmark notes and the underlying medium-term note programme, in line with its sovereign rating. Fitch Ratings assigned the programme a ‘B-‘ rating alongside a recovery rating of ‘RR4’.

    The new five-year and 10-year tranches stretch maturities well past the three-year tenor used five months ago. In April, Pakistan ended a four-year absence from offshore bond markets by raising an initial $500 million at a 6.975 per cent coupon. Stronger bids pushed the government to exercise a $250 million green-shoe option, taking the total to $750 million due in April 2029. The finance ministry also cleared a maturing $1.4 billion Eurobond that same month to rebuild market standing.

    Market Access and Fiscal Pressures

    For frontier borrowers across South Asia, placing debt past five years marks a shift away from short-term bilateral rollovers back toward commercial pricing discipline. The transaction tests whether international funds view Pakistan’s recent fiscal adjustments as durable enough to lock in capital for a full decade.

    Bookrunners will fix pricing guidance and tranche sizes as investor orders come in over the coming days.

  • Singapore Core Inflation Accelerates to 2% in July on Rising Utilities

    Singapore Core Inflation Accelerates to 2% in July on Rising Utilities

    Singapore core consumer inflation accelerated to 2 per cent in July, driven by higher utility bills alongside rising food and service costs.

    The figure climbed from 1.6 per cent in June, logging the highest reading since October 2024, according to figures released by the Department of Statistics. Even with the pickup, the print remained below the 2.2 per cent median estimate projected in a Bloomberg survey of economists.

    Surging energy and food expenses

    Utility bills served as the primary catalyst for the monthly increase. Electricity and gas costs surged 8.7 per cent year on year in July, reversing a 2.9 per cent contraction recorded previously.

    Headline inflation, which includes accommodation and private transport alongside underlying consumer goods, climbed to 2.2 per cent from 1.9 per cent in June. Rising housing expenditures contributed to that broader increase alongside the pickup in core categories.

    Margin pressures for local operators

    For retail tenants, food outlets, and service providers across the island, sharper utility swings immediately feed into commercial overheads. Higher operating power expenses arrive just as consumer baskets adjust to persistent service inflation, testing pricing flexibility across dining and discretionary retail.

    Market attention now turns to upcoming third-quarter monetary policy reviews, with operators watching whether central bank settings adjust to keep import costs and service inflation anchored.

  • BYD Launches Flagship Sealion 08 SUV in China from $33,890

    BYD Launches Flagship Sealion 08 SUV in China from $33,890

    BYD launched its flagship Sealion 08 SUV in China on Wednesday, priced between 229,900 yuan ($33,890) and 279,900 yuan across eight variants. The mid-to-large model offers battery electric and plug-in hybrid options with five- and six-seat configurations.

    Plug-in hybrid editions run from 229,900 yuan to 269,900 yuan, pairing a 55.843-kilowatt-hour battery with a fuel tank for up to 1,650 kilometers of combined range. Rear-wheel-drive hybrid versions deliver 400 kilometers of battery-only range under CLTC testing, while all-wheel-drive models offer 350 kilometers. Fuel consumption on a depleted battery sits at 4.6 liters per 100 kilometers under NEDC benchmarks.

    Fast charging and hardware specs

    Pure electric versions cost from 239,900 yuan to 279,900 yuan and use a 115.072-kilowatt-hour battery pack. The rear-wheel-drive electric variant delivers up to 900 kilometers of CLTC range with a 370-kilowatt motor, while the twin-motor all-wheel-drive edition offers 800 kilometers. Both powertrains incorporate BYD’s second-generation Blade Battery and flash-charging hardware that lifts battery charge from 10 percent to 70 percent in five minutes.

    Measuring 5,115 millimeters in length with a 3,030-millimeter wheelbase, the SUV includes active rear-wheel steering that tightens its turning radius to 4.95 meters. Dual-chamber air suspension and BYD’s DiSus-A body control system come standard, alongside God’s Eye 5.0 driver-assistance software for urban navigation.

    Defending volume in premium family segments

    The vehicle arrives as domestic competitors crowd China’s family SUV segment, directly targeting rivals such as Xpeng’s G9L and Great Wall Motor’s Wey V8X. BYD is using the Ocean lineup to push its namesake badge into higher price bands, bridging the gap between mass-market commuter cars and dedicated luxury nameplates like Denza.

    Sales momentum for the Sealion badge showed signs of plateauing before this release, with August deliveries dipping 8.86 percent year-on-year to 48,559 units. The series delivered 275,974 vehicles in the first eight months of the year, representing just over 10 percent of the carmaker’s total group volume. Dealerships will watch whether the 08 variant can reverse that monthly slip as deliveries ramp up through the final quarter.

  • Beauticate Launches Curated Marketplace Beauticate Shop

    Beauticate Launches Curated Marketplace Beauticate Shop

    Australian beauty platform Beauticate has relaunched its digital publication and debuted Beauticate Shop, an online marketplace built on selective product curation rather than high-volume inventory.

    Founder Sigourney Cantelo, former beauty director at Vogue Australia, established the digital editorial site in 2014 before integrating the new direct-to-consumer sales arm.

    Editorial Selection Over Infinite Shelves

    The new marketplace operates against the prevailing trend in beauty e-commerce, where digital platforms compete primarily on catalogue depth, customer reviews and automated recommendation engines. Beauticate Shop is structuring its inventory around professional editorial selection, pitching verified product evaluation to shoppers facing decision fatigue across digital channels.

    Cantelo is positioning the platform to bridge content and transaction directly on the site. Rather than relying purely on affiliate links or third-party retail referrals, the marketplace model allows Beauticate to capture transactions directly from its readership base.

    Content-to-Commerce in Asia-Pacific

    Content-led retail models have gained steady traction across Asia-Pacific as customer acquisition costs climb on standard advertising networks. Digital publishing brands and specialist creators in Australia and Southeast Asia increasingly launch proprietary storefronts to monetize existing organic traffic directly.

    Beauty retailers across the region have traditionally scaled through expansive brand partnerships and aggressive discounting. Beauticate is testing whether smaller, curated product edits can achieve sustainable conversion rates against established category giants.

    The marketplace rollout will test consumer appetite for tight editorial edits as the broader online beauty market continues its consolidation around algorithmic discovery.

  • KDDI Expands Starlink Direct Satellite Access to the Philippines and New Zealand

    KDDI Expands Starlink Direct Satellite Access to the Philippines and New Zealand

    Japanese carrier KDDI and Okinawa Cellular expanded their au Starlink Direct satellite service on August 31 to cover the Philippines and New Zealand.

    The cross-border rollout adds two Asia-Pacific destinations to an international coverage footprint that previously included only the United States and Canada.

    Direct satellite links for travellers

    Subscribers to KDDI’s satellite service in Japan can now access low-Earth orbit connectivity in remote areas across both partner markets without paying extra fees or filing advance applications. The service links directly with Starlink Mobile technology when users have a clear view of the sky, enabling text messaging, location sharing, and supported light data applications in regions where terrestrial cellular networks do not reach.

    Local carriers Globe Telecom in Manila and Spark in Auckland are serving as the operational partners for the rollout. Philippine coverage targets remote island corridors and dive destinations such as El Nido on Palawan Island, while New Zealand access focuses on national parks and backcountry wilderness areas.

    “By enabling access to Starlink Mobile’s satellite-powered text and light data services when overseas, we’re helping travelers stay connected in places where traditional mobile coverage isn’t available,” Spark Chief Customer Officer Mark Beder said.

    Regional race for direct-to-cell coverage

    Mobile operators across the Asia-Pacific region are increasingly turning to low-Earth orbit satellite constellations to eliminate dead zones across archipelagos and rugged terrain without building expensive land towers. By routing signals directly between standard consumer smartphones and satellites in orbit, carriers can maintain emergency contact channels for inbound tourists and rural communities without requiring dedicated satellite handsets.

    Globe and Spark are working to expand two-way satellite roaming for their own domestic customers as Starlink prepares broader direct-to-cell capabilities across the wider region.

  • Mitsubishi Motors Revives Pajero SUV Starting in Thailand

    Mitsubishi Motors Revives Pajero SUV Starting in Thailand

    Mitsubishi Motors has unveiled the reboot of its flagship Pajero sport utility vehicle, beginning a worldwide commercial rollout that starts in Thailand.

    The Tokyo-based carmaker is leaning on its best-known nameplate to protect sales volumes across Southeast Asia, where Japanese brands face intense competition from Chinese electric vehicle manufacturers.

    Defending the Southeast Asian Base

    Thailand serves as Mitsubishi’s primary manufacturing and export hub in the region. Launching the Pajero there first targets a domestic customer base that has historically favored rugged, ladder-frame utility vehicles and diesel-powered transport.

    Chinese brands such as BYD have expanded rapidly across Thai showrooms, cutting into market share long dominated by Japanese legacy marques. Mitsubishi is countering that push by committing further to full-sized utility models where brand loyalty and established dealership servicing networks remain strong.

    The Broader Regional Landscape

    Japanese automakers have spent decades building integrated supply chains and dealer networks across ASEAN member states. That dominance is eroding as regional governments roll out subsidies and lower tariffs to attract battery-powered vehicle manufacturing.

    While rivals accelerate software alliances and pure electric platforms, Mitsubishi is relying on proven model equity to maintain factory output and retail cash flow across its core export destinations.

    Mitsubishi will follow the Thai debut with rollout schedules, pricing and regional delivery dates for secondary export markets across Asia-Pacific and the Middle East.

  • Malaysia to Impose Registration Rules on E-Commerce Platforms After 1,964 Complaints

    Malaysia to Impose Registration Rules on E-Commerce Platforms After 1,964 Complaints

    Malaysia will impose mandatory registration and product compliance rules on e-commerce platforms after regulators logged 1,964 consumer complaints over defective items, scams and misleading halal claims.

    The regime forces online marketplaces to verify that all electrical appliances meet domestic SIRIM safety benchmarks before listing.

    Communications Minister Datuk Seri Fahmi Fadzil said the government will not block or shut down e-commerce operators. The policy instead targets platform accountability, requiring marketplaces to filter out uncertified inventory and fraudulent merchants.

    Enforcing standards and registration

    Data from the Malaysian Communications and Multimedia Commission (MCMC) shows 1,964 platform-related complaints recorded through Aug. 25, with 118 cases still under active investigation. Electrical and electronic products triggered 191 reports, while four complaints involved fraudulent halal certification labels.

    Regulators plan to adapt the oversight framework recently rolled out for social media networks to police online shopping portals. This will include platform registration rules designed to hold operators liable for counterfeit goods and non-compliant hardware.

    Marketplace liability across Southeast Asia

    The policy mirrors a wider regional push to rein in marketplace imports and protect consumer safety. Platforms such as Shopee, Lazada and TikTok Shop have faced heightened regulatory scrutiny across Southeast Asian markets over unverified merchant listings and cheap, uncertified cross-border electronics.

    MCMC is currently drafting the operational guidelines for the e-commerce framework, with compliance timelines to be announced once agency reviews conclude.

  • Jollibee Shifts International Spinoff Listing to Hong Kong

    Jollibee Shifts International Spinoff Listing to Hong Kong

    Jollibee Foods will list its overseas business in Hong Kong instead of the United States, carving out its international restaurant operations into an independently traded entity.

    The unit, named Jollibee Foods International (JFCI), will hold all network operations outside the Philippines, while parent firm JFC keeps domestic stores and its listing on the Philippine Stock Exchange.

    Carving Out the Global Assets

    Splitting the operations creates two separate public companies with independent capital allocation and operating targets. Jollibee said Hong Kong provides direct access to Asian and global institutional funds as the chain builds its presence across North America and regional markets outside its home base.

    Hong Kong recorded $22.45 billion in initial public offerings during the first half of the year, a 57 per cent increase from the previous year and the exchange’s strongest first-half performance in five years.

    Richard Chong Woo Shin will lead JFCI as chief executive officer once the corporate separation finishes. Shin currently serves as chief financial and risk officer for Jollibee Group and will retain those duties until the restructuring concludes.

    Shifting Listing Destinations

    Consumer brands across Southeast Asia have long weighed New York listings against regional venues when seeking deeper international liquidity. By picking Hong Kong over a US exchange, Jollibee joins Asian consumer groups that favor regional trading hours and institutional investors familiar with Asian quick-service restaurant networks over the regulatory friction and compliance overhead of American bourses.

    The company is setting up internal governance, financing facilities, and operating systems for JFCI. The deal still requires formal shareholder and regulatory clearances before the company files its listing timetable with the Hong Kong stock exchange.

  • TikTok Shop Doubles US Livestream Sales as Live Commerce Chases China Model

    TikTok Shop Doubles US Livestream Sales as Live Commerce Chases China Model

    TikTok Shop doubled its livestream shopping sales in the United States during the first half of 2026, exporting a commercial format pioneered across Asian digital marketplaces. The platform increased its live broadcast sessions by more than 60 per cent over the same period as total broadcast hours climbed 80 per cent.

    The expansion reflects an aggressive push by parent company ByteDance to replicate the live selling ecosystem that dominates Chinese retail. US live shopping sales are forecast to reach nearly $20 billion this year, up 35 per cent from 2025, according to eMarketer estimates. That total remains a fraction of China, where livestream retail sales are projected to top $1.1 trillion in 2026 after Alibaba launched Taobao Live a decade ago.

    Platform fees and broadcaster competition

    Merchant adoption has widened across social channels and dedicated auction platforms. Live selling specialist Whatnot reached a $20 billion valuation after generating $8 billion in global sales in 2025, mostly in the US market. Established television retailer QVC now broadcasts more than 200 hours weekly across seven TikTok channels following its recent corporate restructuring.

    Monetisation rules are tightening as volumes rise. TikTok takes a base commission fee of 6 per cent on merchant sales plus processing fees, while Whatnot charges between 4 per cent and 8 per cent. Sellers also face higher customer acquisition hurdles as algorithmic feeds demand longer daily broadcast schedules to sustain viewer traffic.

    Exporting the Asian super app playbook

    Western platforms are attempting to reconstruct an engagement habit that developed naturally inside Asian super apps such as WeChat and Taobao. While Asian consumers routinely combine entertainment, messaging and direct checkout inside single applications, legacy US retailers like Amazon, Walmart and eBay still operate primarily as utility search engines. Bridging that structural divide requires merchants to convert social viewers into buyers directly on video feeds.

    The test for ByteDance is whether livestream gross merchandise value can sustain its growth rate as US platform fees rise and competition for creator airtime intensifies into the fourth-quarter holiday trading period.

  • Google to Roll Out Two AI Chips a Year and Expand Taiwan Hub

    Google to Roll Out Two AI Chips a Year and Expand Taiwan Hub

    Google will accelerate its custom artificial intelligence chip rollout from a two-year cycle to two processors annually while expanding its Taiwan research footprint by 60 per cent.

    The revised schedule shifts the company away from its traditional multi-year hardware cadence as competition for proprietary cloud computing silicon intensifies across the tech sector.

    Faster Silicon Cadence

    Amin Vahdat, Google’s senior vice president and artificial intelligence infrastructure chief, announced the accelerated timeline during a keynote address at Semicon Taiwan in Taipei on Wednesday. The company plans to release two bespoke chips every year and expects to lift that frequency even further over time.

    Backing the faster production tempo requires more engineering capacity on the ground. Google is growing its dedicated research and development floor space across Taiwan by 60 per cent to house expanded design and testing teams.

    Regional Hardware Footprint

    Taiwan sits at the centre of global advanced semiconductor fabrication and packaging. By enlarging its local engineering hubs, Google tightens operational proximity to key foundry partners, contract assemblers and component supply chains that manufacture its custom processing units.

    For cloud platforms and enterprise services operating across Asia-Pacific, in-house silicon helps control operational power costs and workload efficiency in regional data centres. Competing tech operators across the region are running similar programs to secure custom processing capacity.

    The company will now focus on staffing the expanded Taiwan design facilities ahead of its next scheduled processor rollouts.

  • Bodie’z Rolls Out Waterless Functional Sherbet Sachets Across Kmart

    Bodie’z Rolls Out Waterless Functional Sherbet Sachets Across Kmart

    Sydney sports nutrition brand Bodie’z has launched a waterless functional sherbet range called Fizzers across Australia, pricing single-serve sachets at $2.50. The rollout puts the direct-to-mouth powders into discount department store chain Kmart alongside Amazon and the company’s direct retail site this September.

    The launch shifts the company beyond its established ready-to-drink protein water products into portable dry formats. Each sachet delivers active nutritional compounds without requiring water or shaker bottles, targeting consumers seeking faster daily supplement habits.

    Three functional recipes

    Bodie’z built the Fizzers lineup around three specific formulations. Electrolyte Fizz focuses on hydration and mineral replenishment, while Creatine Fizz provides 3 grams of creatine monohydrate per serving. The third option, Lock In Fizz, combines L-tyrosine, matcha, and vitamin B6 for cognitive support.

    Every variant is low in sugar and uses natural flavouring. Founder Bodie Lazar designed the recipes to eliminate common points of friction in sports nutrition, including measuring scoops and swallowing large capsules.

    Waterless formats and retail reach

    Functional food manufacturers across the Asia-Pacific region are increasingly testing waterless and confectionery-inspired formats to capture shoppers who find standard powders and pills inconvenient. Moving into Kmart gives Bodie’z direct access to high-footfall general retail shelves, broadening its consumer base beyond specialist supplement channels.

    Distribution begins this month across Kmart’s national store network, Amazon Australia, and the brand’s e-commerce platform.

  • Video Commerce Captures 20 per Cent of Southeast Asia E-Commerce GMV

    Video Commerce Captures 20 per Cent of Southeast Asia E-Commerce GMV

    Video commerce now accounts for roughly a fifth of Southeast Asian e-commerce gross merchandise value, forcing consumer brands across the region to overhaul their distribution models. Data compiled by Google, Temasek and Bain shows creator-led sales shifting from experimental promotional spending into core retail infrastructure across key markets including Indonesia, Thailand and Vietnam.

    That expansion brings operational friction. Sellers running live broadcasts face steep drops between top-line gross merchandise value and realized revenue once cash-on-delivery refusals, return windows, creator fees and platform commissions clear. Promotional subsidies, including platform-funded vouchers and discounted freight, have masked true channel margins during market-share acquisition phases. When platforms pull back subsidies, merchant unit economics drop quickly.

    Platform control and merchant margin pressure

    Selling through creator streams leaves transaction infrastructure in third-party hands. Platforms control storefronts, checkout systems, payment rails, customer records, delivery terms and dispute resolution, leaving brands to supply inventory and absorb product returns.

    Multi-market operators managing sales across Jakarta, Bangkok and Manila face diverging compliance environments. Content licensing, creator contracts, disclosure mandates and withholding taxes vary by jurisdiction, preventing companies from running uniform regional campaigns without local adaptation.

    The pattern follows China’s live commerce cycle. Brands in that market initially concentrated volume through top independent hosts before margins deteriorated. Chinese consumer labels responded by building internal broadcast studios and running scheduled daily programming to retain customer data and protect gross margins.

    Regulatory scrutiny reshapes regional operations

    Governments across Southeast Asia have moved to regulate social commerce platforms as critical retail infrastructure rather than digital advertising channels. Indonesia enacted Ministry of Trade Regulation 31 in September 2023, banning direct e-commerce transactions inside social media applications. The rule halted TikTok Shop until parent company ByteDance completed a 1.5 billion dollar investment to secure a controlling stake in GoTo’s Tokopedia platform.

    Vietnam enacted Decree 147 in late December 2024, enforcing strict account verification requirements before individuals can post or host livestreams. Merchant operators are now building direct customer channels, internal studio facilities and formal data-rights clauses into creator agreements across tier-two Vietnamese cities and eastern Indonesia, where production overhead remains competitive.

    Retailers across the region now track net settlement data and return rates per stream as platforms adjust commercial take rates and enforcement rules throughout 2026.