Retail News CRM

Author: Mei Ling Tan

  • Google Maps beta allows users to preset favorite mode of transportation

    Google Maps beta allows users to preset favorite mode of transportation

    Google Maps has become a versatile app that not only helps you get from point “A” to point “B” safely, it also recommends places to stay, where to get a meal, and things to see and do once you do arrive at point “B.” The app has over 1 billion monthly active users and is by far and away the most popular mobile navigation app found on the App Store and the Google Play Store.
    Google also owns Waze which has become something of an incubator for new ideas and features that eventually make their way to Google Maps. One of the new features coming to Google Maps will make it easier to preset the mode of transportation that you prefer.
    A panel covering approximately the bottom 35-40% of the display will allow Maps users to select which mode of transportation they prefer. Options include driving, walking, train (rail), bus, bicycle, ride service (Uber, Lyft for example), and bike & Scooter share. Under Route options, you can choose to avoid tolls, highways, and ferries. You can also select fuel-efficient routes and modes of transport that are wheelchair accessible.
    These settings can already be adjusted from the Google app by opening the app and tapping the profile picture in the upper right corner. From there,  go to Settings > Google Assistant > Account > You > Transportation. From that page, you can choose which mode of transportation you prefer. Obviously, it would be much more seamless to be able to set this from the Maps app which is what this beta update attempts to do.
    So far, this beta has not been disseminated widely. Additionally. When you select a particular mode of transportation with the new setup, it will remain the default choice for the next journey. Currently, Google Maps defaults to the mode of transportation that you used the last time that you leaned on the app for directions.

    For example, let’s say that you prefer walking from place to place. If you drove the last time that you used Google Maps, that is the mode of transportation that will be selected whenever you open the app. If Google pushes out the aforementioned update, you can select walking mode and that will be the default setting every time you need Google Maps giving you some extra time to enjoy some of the fun activities that Google recommends that you partake in when you arrive at point “B.”

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  • Seafood companies post profit surge as global demand recovers

    Seafood companies post profit surge as global demand recovers

    Many seafood firms have seen a year-on-year surge in profits in the first quarter this year thanks to surging prices and recovering demand.

    Vinh Hoan Corporation, the largest listed seafood company, posted after-tax profits of over VND550 billion ($23.9 million) in the first quarter, up 4.2 times year-on-year.

    Cuu Long Fish Joint Stock Company·also saw its profits surge over 5.7 times against the same period last year to VND63 billion, the highest quarterly profit since late 2018.

    IDI International Development & Investment also recorded after-tax profits of over VND200 billion, the highest quarterly profit since 2010 when it began releasing financial reports.

    Nam Viet Corporation reported a three-time year-on-year surge in profits to VND206 billion while Camimex Group saw its profits double to VND25.1 billion.

    Sao Ta Foods Joint Stock Company, another seafood firm, reported its profit surging nearly 1.5 times year-on-year to VND42.2 billion.

    The surge in profits among seafood companies in the first quarter was credited to surging prices and recovering global demand.

    Vietnam’s seafood exports grew by 40 percent year-on-year to $2.4 billion in Q1 despite direct impacts of the ongoing Russia-Ukraine crisis.

    Growth was led by pangasius catfish, whose exports increased by 88 percent to $646 million and accounted for 27 percent of overall exports, according to the Vietnam Association of Seafood Exporters and Producers.

    Shrimp remained the top seafood export item, accounting for 37.5 percent of the total at over $900 million, up 37 percent.

    A recent report by Rong Viet Securities Corporation said that pangasius exports would record a strong recovery this year due to increased global demand and supply shortage from Russia. The high selling price will last until the end of the second quarter due to increase in raw material prices.

    An Binh Securities warned of downside risks like surging feed and logistics costs and fierce competition from other exporting countries like India, Ecuador and Indonesia.

    On the stock market, the seafood sector has posted gains over the past months, with some hitting the ceiling regardless of the overall gloomy market trend.

    On Friday, Vinh Hoan closed at around VND104,000, up 55 percent since January.

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  • Vinhomes profits slips by 17 percent in Q1

    Vinhomes profits slips by 17 percent in Q1

    Property developer Vinhomes reported a 17-percent decline in profits in the first quarter to VND5.89 trillion (US$256.8 million).

    Net revenues were down 9 percent to VND14.28 trillion, according to its consolidated financial statement.

    Around 62.5 percent of its revenues, or VND8.92 trillion, came from the sale of three housing projects, Ocean Park, Smart City and Grand Park.

    Its selling expenses were down, but administrative expenses rose by over 60 percent.

    The company, a subsidiary of conglomerate Vingroup, eyes revenues of VND75 trillion and profits of VND30 trillion this year, according to a document it circulated among shareholders.

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  • Gold consumption up

    Gold consumption up

    Vietnam’s gold consumption rose 6 percent year-on-year in the first quarter as inflation concerns pushed people to invest in safer assets. Gold consumption hit 19.6 tonnes, compared to 18.6 tonnes in the same quarter last year, according to the World Gold Council (WGC).

    Demand for gold bars and coins rose 4 percent to 14 tonnes in the period, while demand for jewelry rose 10 percent to 5.6 tonnes.

    Andrew Naylor, head of ASEAN and Public Policy at the World Gold Council, said rising demand for gold in Vietnam happened as the dong weakened and inflation rose.

    The nation’s economic recovery also helped demand to rise, especially during Tet, the Lunar New Year holiday, Valentine’s Day and the God of Wealth Day in February.

    Vietnam was the Southeast Asia’s largest gold bullion and coin market last year and among the top 10 globally.

    Geopolitical tensions sent global gold prices surged to $2,070 per ounce, near an all-time high, in March.

    Louise Street, senior analyst at the World Gold Council, said that the first quarter of 2022 has been a turbulent one, marked by geopolitical crises, supply chain difficulties and surging inflation.

    “These global events and market conditions have solidified gold’s status as a safe haven holding, not just for investors but also for retail consumers, thanks to its unique position as a dual-natured asset class.”

  • Hugo Boss thrives as it successfully connects with Gen Z

    Hugo Boss thrives as it successfully connects with Gen Z

    Hugo Boss is making an executive decision. Under the leadership of CEO Daniel Grieder, who joined the almost 100-year-old German company in June of 2021, the clothing brand will get a new look aimed at millennials and Gen Z, who tend to be a more digitally wired audience. The executive who spent two decades at Tommy Hilfiger, reveals the new direction for its brand which effectively more clearly delineates Hugo Boss into two brands, Boss and Hugo, complete with new logos as part of its ambitious growth plan 2025 goal.

    While the split will result in two distinct labels, Boss and Hugo, it’s not the first time the brand had derivatives of the main brand Hugo Boss. Case in point, Hugo, Boss and Hugo Boss have all existed prior under the group with various labels such as Orange, Green, Red to denote the product’s use. In this new version, Boss will be firmly aimed at Millennials age 25-40 and Hugo at under 25 Gen Zs. It’s not clear where that leaves Boomers and Get X who appreciate the brand. Theoretically, Boss would be their go-to.

    Boss launched the new look with the Spring/Summer 2022 #BeYourOwnBoss campaign. The portrait-based series was shot by fashion photographer Mikael Jansson and shot on sets around the globe with celebrity lineup including Future, Hailey Bieber, Kendall Jenner, Joan Smalls, and more. The creative release is the first visual representation of the brand refresh. After almost 50 years, Hugo Boss is introducing a new logo for its core brand Boss along with a rebrand across all consumer touchpoints.

    The #HowDoYouHUGO campaign, also shot by Jansson, features South Sudanese top model Adut Akech, rappers Big Matthew, SAINt JHN, and American dancer Maddie Ziegler. A couple in real life, this is the very first time Akech and SAINt JHN are featured together in a campaign. Hugo also sports a new look for the first time since being first introduced in the early 1990s. Both logos feature a bolder, more graphic typeface conveying a more contemporary look and impactful visual experience.

    Grieder, based in Zurich, corresponded with me via email to share what’s driving this new shift for the slick, stylish label worn by ‘bosses’ of all kinds and genders for the last century.

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  • Yum China sales fall as pandemic impact worsens

    Yum China sales fall as pandemic impact worsens

    The owner of KFC and Pizza Hut said sales plunged by 20% in the first two weeks of March as a surge of new Covid cases spread across China.

    Yum China said “the situation has rapidly deteriorated” as regional lockdowns have been put in place to stem the outbreak.

    More than 1,100 of its stores are temporarily closed or offering takeaway and sales are “still trending down”.

    China’s lockdowns are among its biggest since the beginning of the pandemic.

    They include the Jilin province – home to companies such as carmakers Toyota and Volkswagen – as well as technology hub Shenzhen as the number of new infections of the Omicron variant of Covid rise.

    Yum China said: “Entering March, the situation has rapidly deteriorated with the highly transmissible Omicron variant causing outbreaks across China, including economically important regions of Guangdong, Shanghai, Shandong and Jilin.”

    It added: “Our operations are significantly impacted by the latest outbreaks and the tighter public health measures which resulted in a further reduction of social activities, travelling and consumption.”

    Toyota, Volkswagen and iPhone-maker Foxconn have been forced to close operations in affected regions due to lockdowns.

    Although Foxconn said on Wednesday it was able to restart some production in Shenzhen after putting in place a closed loop system on its campus. It means that Foxconn employees working in the space cannot move outside the group.

    Foxconn said: “This process, which can only be done on campuses that include both employee housing and production facilities, adheres to strict industry guidelines and closed-loop management policies issued by the Shenzhen government.”

    There are concerns the restrictions could have an impact on global supply chains.

    But Yum China’s chief executive Joey Wat, said: “Our robust supply chain management has shielded us from material business disruptions.”

    Yum China said it had more than doubled the number of stores it had closed or restricted to take-out services from 500 in January to 1,100 in March.

    Ms Wat pledged: “We will keep our restaurants open and provide food services to customers wherever it is possible and safe to do so.”

     

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  • YouTube Go is going away this August

    YouTube Go is going away this August

    The world is now a better place – broadband internet is everywhere, data prices are falling, and practically every smartphone out there can surf the web well enough. There’s no sarcasm in these words, guys – and the latest news from Google proves it!

    Earlier this year, the search giant announced that it will retire the Lite mode in Chrome, saying that “In recent years we’ve seen a decrease in cost for mobile data in many countries, and we’ve shipped many improvements to Chrome to further minimize data usage and improve web page loading.”

    Now Google is preparing to pull the plug on another “lightweight” app – YouTube Go. “Today, we are announcing that YouTube Go will be sunsetted beginning in August,” reads part of the official announcement on Google’s support pages.

    Again, the reasoning behind the retirement of this app lies in the fact that entry-level devices have become so powerful that they can run the main YouTube app well enough, and connectivity and data prices are not a critical issue anymore.

    When we launched YouTube Go in 2016, it was designed for viewers in locations where connectivity, data prices, and low-end devices prevented us from delivering the best experience in the main YouTube app.

    Google says that it’s working on additional user controls that help to decrease mobile data usage for viewers with limited data, so any fringe cases can be addressed. YouTube Go lacks several features compared to the main app, including the ability to comment, post, create content, and use dark themes.

    There are, however, some question marks around the transition to the main YouTube app. Some users have raised concerns about functionalities that are not present on the current free version of YouTube, the ability to download videos and watch them later, and also the option to disable YouTube shorts in your feed.

  • Facebook to abandon podcasts in favor of the metaverse

    Facebook to abandon podcasts in favor of the metaverse

    Starting June 3rd, Facebook will cease to offer support for podcasts on its platform. As soon as this week, users will no longer be able to upload new content, while Soundbites and the central audio hub will be fully discontinued shortly afterwards.

    As Bloomberg reports, this decision has come to light through a note Facebook shared with its partners. The same document also states that Facebook has no intention of officially alerting users of this move, leaving it up to content creators to do so in its stead.

    Subsequently, a Meta spokesperson confirmed all of this information before Bloomberg and reaffirmed the company’s long-term plan to “focus on the most meaningful experience”. For the time being, this seems to be Reels (Meta’s answer to the success of TikTok) and the still rather cryptic metaverse.

    Almost one year ago, Facebook made the move to enter the (somewhat crowded) podcast market via a plethora of new audio services. It seems this ambition has been short-lived.

    After the initial lukewarm reception of the new services and the subsequent stagnation, Facebook has decided to give up on podcasts altogether.

    The truth is that Facebook simply could not compete with the likes of Spotify and Apple Podcasts without going the extra mile. Both of the latter services have made concrete efforts over the years to solidify their position in the market.

    For example, they have implemented new features, created new ways of exploring podcasts (like Apple Podcasts’s Spotlight editorial franchise) and encouraged creators to produce exclusive content for their respective platforms.

    In stark contrast to this, Facebook instead decided to merely rely on their already established brand name – by all means a huge asset, but, ultimately, not enough. With Facebook gone, Apple and Spotify will reign supreme and will be sure to consolidate their dominant position on the podcast market, this time for good.

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  • Maxim’s to launch Shake Shack in Thailand

    Maxim’s to launch Shake Shack in Thailand

    US burger chain Shake Shack is ramping up its Southeast Asia expansion with its upcoming Thai debut in partnership with Hong Kong-based licensee, Maxim’s Caterers.

    Thailand’s first Shake Shack location, which will also be a flagship store, is expected to open in Bangkok next year, followed by 15 more stores across the country by 2032. Maxim’s, also the licencing partner of Shake Shack in Greater China, currently operates 24 Shacks across the region.

    “Shake Shack was born in New York, and Bangkok is another fantastic city with vibrant energy, friendly people and rich culinary traditions,” said Michael Kark, chief global licensing officer at Shake Shack.

    The Shake Shack Thailand menu will feature the chain’s signature items, such as ShackBurger, Chicken Shack and Chicken Bites. The burger chain said it will also work alongside local producers, purveyors and artists to support the Thai community.

    Meanwhile, Maxim’s will open its seventh Shake Shack outlet in Hong Kong on May 9, at the Citygate Outlets in Tung Chung.

    Maxim’s operated F&B businesses for more than 60 years, including licences for brands including Starbucks, Genki Sushi and Ippudo Ramen, The Cheesecake Factory and Shake Shack. The company operates more than 1800 outlets in Hong Kong, Macau, Mainland China, Vietnam, Cambodia, Thailand, Singapore and Malaysia.

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  • Saxo Bank: Female Investors Pile In to Stocks

    Saxo Bank: Female Investors Pile In to Stocks

    Inflation has finally managed what banks have been trying to for years – get women investors into equities, CEO George Falkner said.

    Everything is becoming more expensive but I am not getting anything on my account: George Falkner has been hearing that often. Although he has only been running the Swiss online arm of Danish lender Saxo Bank since last December, he has dealt with the pandemic, the Ukraine war, rising interest rates – and higher inflation. According to him, those same factors are driving his clients and an increasing proportion of them are women.

    One-third of our new clients are female», the CEO said, who finds himself running a pure-play digital bank after a career in investment and private banking. Inflation appears to be a driving impulse, he observes. They want to understand the forces that are driving inflation and figure out how to protect their assets against it.

    We see that women investors are more long-term oriented and not as interested in trading, Falkner conveys. They also appear to be particularly interested in material assets such as precious metals.

    That fits in well with the investment business that Saxo wants to build up in Switzerland. Although trading remains the online bank’s most important pillar, it is also on the look for revenues from medium- and long-term-oriented investors. Inflation has been a surprising driver in all of that as it attracts a younger – and more female – clientele.

    According to Falkner, Saxo Switzerland has been registering twice as many new investment clients as trading clients, with first-quarter 2022 revenues being up 15 percent from a year earlier.

    Looking back at 2021, he remembers how almost couldn’t onboard everyone, Falkner indicates. Yet purely from a performance perspective, 2021 was weaker than a year earlier, as the bank reported Wednesday. Net profit fell slightly to 7.7 million Swiss francs ($7.9 million). Operating revenues fell to 22.1 million francs from 25.3 million a year earlier. According to Falkner, that is partly due to the acquisition of Strateo, a domestic competitor.

    Saxo has also been drawing younger investors through its white label partnership with robo-advisors such as Selma Finance, Truewealth, and Invoya, which use it as a trading platform, and which are growing strongly. Some are seeing several hundred new clients a month, he says. It also comes after a long dry spell for bot-driven managers in 2019.

    This has all led to Switzerland becoming the third best market for the Scandinavian group, according to Falkner. In May, he wants to start testing something Saxo has been doing in Denmark – holding evening investment seminars for women. He wants to hold the first in a flower shop and he already has more than 200 guests signed up. But he himself will not be going, he emphasizes, as the event is women only.

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  • What are the Top Companies that Run Live Casinos in the World?

    What are the Top Companies that Run Live Casinos in the World?

    When the COVID-19 pandemic forced the temporary closure of physical land-based casinos all over the world for the most part of 2020 and 2021, many casino patrons were left without a place for them to indulge in their favourite hobby. Gambling has always been one of the world’s most popular pastimes. And without the presence of land-based casinos, the industry took a big hit. However, there’s one particular sub industry within the larger gambling market that managed to keep the entire industry afloat—online gambling.

    The Popularity of Online Gambling

    One of the greatest appeals of online gambling is that it offers people a level of convenience and accessibility that traditional land-based casinos aren’t able to provide. Through various online gambling platforms. People are now able to engage in their favourite gambling activities without even having to leave their bedrooms or houses. On top of that, online gambling has branched out significantly in terms of scope and reach. These days, many gambling operators are now offering mobile-friendly versions of their platforms that allow people to gamble wherever and whenever they want as long as they have an active internet connection.

    Where’s the Humanity?

    But there was still one thing about the traditional gambling experience that online casinos just couldn’t replicate—human interaction. Part of the appeal of gambling in a land-based casino is the energy and excitement of being on an actual casino floor. You’re surrounded by so many different people and you’re interacting with dealers in various different capacities. This kind of human element is what is lacking in many online platforms and that’s why various operators saw the need to integrate a special feature into their platforms—live dealer casinos.

    The Age of the Live Casino

    One very prominent technological innovation that society has fully adopted as of late is the idea of video conferencing. It’s now possible for people to engage in high-resolution video calls with minimal lag due to the sophistication of today’s hardware capabilities. Many casino operators saw this as a chance for them to integrate the human element of casino gambling into their online platforms. Many of the live casinos on sites like Casinofy offer users the ability to engage in a video conference call with their dealers and other players to simulate the human interaction in an actual casino.

    Usually, online casino games are run by algorithms called RNGs or random number generators. These are specialized software that is designed to mimic the everyday odds and probabilities of turnouts that take place on actual casino tables. But with live casinos, actual dealers are the ones who determine the turnout of games. Live casinos have become incredibly popular among the online casino fan base and many operators are now scrambling to integrate live features into their platforms as well.

    The Best of the Best

    In this article, we have compiled some of the best casino operators when it comes to live casinos. Not only do they provide a good collection of games that appeal to a variety of different gamblers. They are well-built websites that are beautifully designed and they are well-reviewed by users all over the world. That means that you can always trust and dependable on them to provide you with reliable services.

    888 Casino

    888 Casino is a premier online casino that is well-loved all over the world. It’s one of the oldest casinos as it was first launched back in 1997. This casino is multi-awarded by numerous bodies and is definitely one of the most respected casinos in the industry. It offers a variety of different games including blackjack, baccarat, roulette, and even live video poker.

    VooDoo Dreams

    The Voodoo Dreams casino is one of the best-designed casinos in the industry. As its name implies, the aesthetic of the platform offers a very dream-like sensation that many people find appealing. They offer a diverse selection of games from some of the most prominent names in the industry including Microgaming and NetEnt.

    LV Bet

    Whether it be live casinos, table games, jackpots, sports betting, and slots, LV Bet is bound to have something for you to like. It’s a platform that’s regulated by both the Malta Gaming Authority and the UK Gambling Commission. So, you can bet that the site is being subjected to some of the strictest standards when it comes to offering reputable services. The site also has an impressive collection of live tournaments that add an added layer of excitement to the gameplay.

     

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  • How Twitter can be used to grow your retail business

    How Twitter can be used to grow your retail business

    Is your retail business struggling with growth and in need of some attention? Do you want to know how you can use Twitter to grow your business?

    Growing a business can be incredibly demanding and very difficult. Many business owners are not even sure what to do when it comes to marketing or how to market correctly. Marketing a business can be very expensive and time-consuming, especially if you don’t know what you are doing, however, the internet and social media have changed this.

    These days you will find many big brands using social media for marketing purposes and Twitter is a popular choice. Some of them invest in different growth services and buy Twitter followers to speed up the process and raise awareness about their brand quickly. Others turn to companies like Media Mister which claim to help with all kinds of different social media growth features. Whatever option you go for, if you are looking to grow your business, Twitter is a great place to start, and here’s why.

    Always Use Hashtags

    In recent years more and more businesses have started making use of the very popular social media platform Twitter because it can be incredibly helpful when it comes to growing your business and creating more brand awareness. Twitter is one of the best ways to market your business to a much larger audience and a great way to do this is through the use of hashtags.

    Hashtags are a very underrated tool that Twitter and most social media platforms have to offer, and many people don’t know how to use them correctly. When using Twitter to grow your business hashtags crucial and something that you shouldn’t miss out on. They are a great way to extend the reach of your content to a much larger part of your target audience.

    Hashtags allow you to extend your reach within a niche and gain the attention of more users. You could also use hashtags that are personalized to your account or your campaigns and this is also a great way to keep track of analytics and know how well your content is doing.

    Engage With Followers

    The next way that Twitter can be used to help to grow your business is the fact that you can actively engage with your followers and your customers, and this is something that people enjoy. Twitter is a social media platform that requires you to be social. Unlike other advertising methods which are directed at someone, this kind of advertising allows for your content to be directed to someone and allows for them to engage back with you.

    Engagement is one of the key elements of social media marketing and is something that makes social media marketing one of a kind. Twitter offers many ways for you to engage with your followers from liking to sharing to commenting and so much more and there are so many benefits that come along with doing this.

    More visuals

    When Twitter first launched it was a very simple platform where you could only post tweets that had words in them, and you were limited to a certain number of characters however as the years have gone by and Twitter has noticed that more and more businesses are making use of the platform a way for them to cater to both businesses and individuals was to introduce the use of visuals.

    As a business, you should take advantage of this ability and include visuals in your content at every chance you get. There are so many tweets on everyone’s timeline that you need to find a way to capture their attention and posting captivating content means using visuals like videos, pictures, or even GIFs.

    Tweet Often

    Twitter is an incredibly fast-paced platform where the lifespan of a tweet is typically between 12 to 14 minutes. After this time your content will not receive much engagement and therefore is non-existent.

    A great way to move past this and solve this problem is to tweet as often as possible to ensure that you always have content flowing out and always have something for people to see. Tweeting on the hour may seem like a lot but it is a great way to get noticed and for your business to succeed on the platform.

    Timing Your Posts

    Last but not least you need to pay attention to the timing of your tweets. Following on from the previous point where your tweets have a time frame in which they are relevant, timing your posts is incredibly important so that you can reach your target audience when they are most active.

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  • How To Use Twitch to Promote Your Fashion Brand

    How To Use Twitch to Promote Your Fashion Brand

    Have you exhausted all of your options when it comes to promotion for your fashion brand? Have you thought about using Twitch as a manner to promote your new fashion brand?

    Twitch is a live streaming platform that is predominantly used by those who play video games and stream their video games to a live audience. These days many people, even those who are popular on the platform, are taking a small step away from only posting gaming content or streaming games, and they are moving towards other options too.

    If you are looking for a new and unique way to promote your fashion brand, then you might want to consider using twitch, and here is just how to do that.

    Twitch Promotion Services

    As a fashion business or brand, it may seem unlikely to be using twitch as a promotional method however it has proven to be quite effective especially when it’s done efficiently. Many people don’t particularly understand how which can work in a promotional manner and this is where twitch promotion services come in.

    Twitch promotion services will help you to promote your business on twitch through live streams and this is a great way for one to promote your fashion brand. If you are stumped and don’t know where to find the best Twitch promotion services or which one to choose, some sites list and review the best twitch promotion services around and can help you find the best one for you.

    Be Entertaining

    When it comes to using twitch to promote your fashion brand there are many things to keep in mind. The first thing that you should pay attention to and remember is the fact that twitch is an entertainment platform where people live stream to reach an audience entertainingly and you can’t forget this.

    When using Twitter to promote your fashion brand you don’t want to just be hard selling your products or promoting your brand the whole time, but you rather want to make your live stream entertaining for the people who are watching.

    Entertaining, above advertising is one of the key phrases that you should keep in mind when it comes to using twitch as a promotional tool for your brand. This is the best way to retain the attention of your audience and gain more viewers.

    Know Your Audience

    Before you start promoting your brand on twitch one of the first things that you should do is know your audience. Knowing your audience is above and beyond just identifying a target audience but also knowing what kind of content it is that they enjoy, how you can best reach them, and how you can engage with them.

    When promoting your brand on twitch it is important to cater to the needs and wants of your audience in the style of content that they will consume.

    Use The Chat

    Moving on down our list the next thing that you should be doing when using twitch to promote your fashion brand makes use of the chat. The chat is a live feed of people commenting on the live stream and is a great place to engage with the audience.

    In this chat, people can ask you questions or tell you things and you can respond to them in the live stream in an engaging manner.

    Find The Right Affiliates

    Last but certainly not least if you don’t want to be streaming on twitch to promote your brand you can also work in conjunction with an affiliate or an influencer on the platform. This is a great way to reach specific niches or target audiences through a user who already has a large following.

    As a brand, this is a great way to share your business with other users on twitch without having to go through the effort of actually live-streaming yourself. Working with these affiliates is something that you will have to pay to do but it is often very worth it if you choose to promote your brand on twitch.

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  • Apac tipped to fuel global airport retail market recovery

    Apac tipped to fuel global airport retail market recovery

    Asia Pacific’s airport retail market is projected to grow to US$33.8 billion by 2026, driving the global market to $63.4 billion thanks to a compound annual growth rate of 7.8 percent.

    According to GlobalData, the growth will be driven by the increase in retail space and passenger numbers as cross-border travel resumes and the relaxation of lockdown and duty-free regulations. GlobalData’s latest report found the number of passengers in Apac will surge by 33.9 percent this year, resulting in a boost in retail sales. However, it does not expect pre-pandemic levels to return until 2024.

    Retail analyst at GlobalData, Koyel Ray, said Apac’s airport retail sales fell by $10 billion in 2020 before rebounding slightly last year to $11.8 billion. Ray added digitalization measures have helped provide normalcy after the pandemic, such as contactless payment systems, and antimicrobial coatings on self-service devices to keep shops clean.

    “Airport retailers are welcoming data technological innovation to improve customer engagement,” Ray said.

    “Retailers are employing rolling robots, facial biometric scanners for security check process to avoid physical contact, and 24/7 grab-and-go stores to revive airport sales and protect consumers from further outbreaks.”

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  • Coca-Cola opens London flagship store

    Coca-Cola opens London flagship store

    Coca-Cola has opened the doors to its first flagship store in Europe today, in a vote of confidence for the West End. After a number of stores in the US, including the beverage titan’s home territory in Atlanta, Coca Cola is testing the waters with a UK experiential destination.

    The store is set to be open until September at the moment, as bosses trial a direct-to-consumer store format in Europe for the first time.

    Shoppers will be able to purchase limited-edition merchandise, including fashion collaborations with Staple and Lees.  Other collaborations include designers such as Soho Grit, Alma de Ace, BAPE, Herschel, and BE@RBRICK.

    Visitors can buy mocktails made with Coca-Cola products at a dedicated beverage bar – drinks on the menu at the moment include Winners Circle, Mango Sunset, and an Orange Lolly Float. There is also an opportunity for shoppers to design customized drink cans, with personalized messages on.

    Michelle Moorehead, vice president of licensing and retail, said the store would give shoppers “fresh ways to experience our drinks.”

    “Through a collection of products made from recycled materials, it also gives us a great opportunity to share our sustainability commitments with people and bring them with us on our journey to a World Without Waste,” she added.

    It comes as retail goliaths have continued to be keen to stake a physical presence in the West End, despite the departure of big names such as Topshop.

    Furniture giant Ikea is set to open up shop, after buying Topshop’s former flagship store on Oxford St for £378m.

    “I don’t think [high street shopping] necessarily is dying, it’s changing,” Alex Loizou, the co-founder of online boutique marketplace Trouva said. earlier this year. “Offline becomes more about the experience and something different. Online is driven by transactional behavior.”

    In recent years, the Apple and Nike stores have become weekend destinations for many, Loizou explained. “People will go into those destination spaces to just experience it and look at physical objects up close, even if people don’t buy them there,” he said.

    Earlier this week, Coca-Cola Co surpassed quarterly revenue expectations after raising prices and the reopening of theatres and restaurants.

    In results published on Monday, the firm said demand for soft drinks had come back with zest after entertainment and hospitality venues had reopened with the easing of Covid restrictions.

    Net revenue lifted 16 per cent to $10.5bn in the first quarter of the year, beating analyst expectations of $9.83bn, according to Refinitiv data.

    However, the soft drinks titan warned its suspension of operations in Russia would result in a hit to annual profit worth four cents per share.