July 26, 2026
[gtranslate]
logoRNA

Brands urged to adopt online video to reach customers

youtube Thailand BKK
  • February 28, 2015
Invalid shortcode

Online video is predicted to be the next big thing in online communication tools to promote brands, thanks to the high penetration of budget smartphones and on-the-go lifestyles.

Arpapat Boonrod, managing director of global media research company TNS Thailand, said digital media dominated the lifestyle of Thai people. They spend an average of 4.2 hours a day on online media, far surpassing the 2.6 hours spent on traditional TV screens.

To cope with the rapid change of media consumption in Thailand, collaboration between traditional and new media is the best way for brands to communicate with target customers, she said. Brands should create online videos on a customised basis, adopt a multi-screen tactic and an on-the-go approach to create an effective strategy.

Lees ook:

Share it:
NAORA V4 970x250

Must reads:

Colourmix parent Veeko International warns of substantial lossColourmix parent and fashion retailer Veeko International has warned shareholders of a “significant increase” in its loss for the half year to September 30. A year ago, the company finished the half HK$19 million in the red, but chairman Johnny Cheng did not estimate the degree of loss in his profit warning issued yesterday. He said the loss was due to “decreased sales for both the cosmetics and fashion segments of the group as a result of the increasing tension of the Sino-American trade war and the further depreciation of Renminbi during the period, which resulted in the continued weakness of the retail environment and abatement in consumption sentiments”. Notably, he did not refer to the social unrest which has adversely affected Hong Kong retailers since early June. But Cheng did say another factor in the loss was a provision for onerous contracts of underperforming retail stores. Veeko International will release its interim results before November 30.

Colourmix parent Veeko International warns of substantial lossColourmix parent and fashion retailer Veeko International has warned shareholders of a “significant increase” in its loss for the half year to September 30. A year ago, the company finished the half HK$19 million in the red, but chairman Johnny Cheng did not estimate the degree of loss in his profit warning issued yesterday. He said the loss was due to “decreased sales for both the cosmetics and fashion segments of the group as a result of the increasing tension of the Sino-American trade war and the further depreciation of Renminbi during the period, which resulted in the continued weakness of the retail environment and abatement in consumption sentiments”. Notably, he did not refer to the social unrest which has adversely affected Hong Kong retailers since early June. But Cheng did say another factor in the loss was a provision for onerous contracts of underperforming retail stores. Veeko International will release its interim results before November 30.

October 31, 2019
Behind the Buzz
Retail News Asia — Your Daily Fix of What’s Happening in Asian Retail

We’re here to keep you in the loop—every single day. Whether you’re running a small local shop, scaling an online biz, or part of a global brand making moves in Asia, we’ve got something for you.

With 50+ fresh stories a week and 13.6 million readers, Retail News Asia isn’t just another news site—it’s the go-to source for all things retail across the region.
Hot Picks
Retail Kitchen
We respect your inbox as much as we value your time. That’s why we only send carefully curated weekly updates, packed with the most relevant news, trends, and insights from the retail industry across Asia and beyond.
Invalid shortcode
Copyright © 2014 -2026 |
Redwind BV