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Category: Fashion

Retail News Asia is committed to providing both local and global retailers with the latest Fashion news throughout the Asian market. This on a daily base.

  • Dior Unveils Largest Southeast Asia Outlet In Bangkok: A New Era Of Luxury Retail Experience

    Dior Unveils Largest Southeast Asia Outlet In Bangkok: A New Era Of Luxury Retail Experience

    Dior Beauty has unveiled its most expansive outlet in Southeast Asia, located in the Siam Takashimaya section of Bangkok’s IconSiam center. This move marks a strategic expansion in one of the most significant luxury consumer markets in the region.

    The latest Dior store exemplifies the firm’s innovative global retail strategy. It offers a curated selection of fragrances, makeup, and skincare products, all under one roof. The focus is on delivering a tailored and immersive retail experience for the brand’s discerning customers.

    A standout feature of the boutique is the private VVIC Lounge, a space meticulously designed for personalized beauty consultations. Additionally, beauty enthusiasts can indulge in Dior La Suite, an exclusive room offering bespoke facials using the brand’s cutting-edge skincare technology.

    Fragrances play a pivotal role in the store’s unique ambiance. The exquisite La Collection Privee Christian Dior is showcased in a distinct area, shaped in collaboration with the celebrated perfume creation director, Francis Kurkdjian. The boutique offers a host of customization services, such as refillable Amphora bottles and engraving.

    The boutique’s makeup area features top-tier products crafted under the guidance of Peter Philips, the creative and image director for Dior Makeup. This includes popular items like Rouge Dior and Dior Forever. Moreover, skincare ranges like Dior Prestige, Dior Capture, and L’Or de Vie are displayed with innovative digital diagnostic tools that help customers select suitable products.

    Since the dawn of the Year of the Horse, IconSiam has seen a rise in its luxury portfolio with several upscale brand debuts. One such example is Moncler, which opened its first company-owned store in Thailand at the IconSiam retail complex.

    Questions & Answers

    What is the standout feature of the new Dior Beauty boutique?
    The standout feature is the private VVIC Lounge, a space designed for personalized beauty consultations.

    What are some of the personalization services offered at the boutique?
    The boutique offers a host of personalization services such as refillable Amphora bottles and engraving.

    What are some of the featured product ranges at the store?
    The store features popular makeup items like Rouge Dior and Dior Forever as well as skincare ranges like Dior Prestige, Dior Capture, and L’Or de Vie.

  • Marks & Spencer Reinforces Commitment to Philippines: New Franchise Partner on the Horizon

    Marks & Spencer Reinforces Commitment to Philippines: New Franchise Partner on the Horizon

    British retailer Marks & Spencer (M&S) has reassured its commitment to the Philippine market, despite the termination of its long-standing franchise agreement with SSI Group. This comes in response to speculations that the retailer was planning to withdraw from the country after over three decades of operation.

    M&S’s New Strategy

    The retailer’s continued stay is a part of a redefined strategy to accommodate a new local franchise partner, aimed at broadening its regional growth. M&S is focused on enhancing its global reputation by delivering quality products and services to customers worldwide, including the Philippines.

    A spokesperson from M&S reaffirms the company’s commitment by stating, “Our objective is to build a trusted global brand by bringing the best of M&S to customers around the world. We remain committed to the Philippines and the growth opportunity in the region.”

    This change follows more than two decades of partnership with the SSI Group. M&S decided to switch to a new franchise partner to buttress its ambitious growth plans in the region and announced the contract with SSI would conclude in May. The company expressed its gratitude to SSI for their years of collaboration.

    Upcoming Plans

    While M&S has not revealed details regarding the new partner or future plans for stores, it has promised that further announcements will be made in due time.

    M&S has been operating in the Philippines since the late 1980s, initially under the Rustan’s Group of Companies, which SSI Group acquired last year.

    SSI disclosed in a February 25 Facebook post that it would cease operations of M&S stores in the country, with May 2 earmarked as the last day of trading.

    Dubai-based Al-Futtaim Group, which manages the M&S franchise in Hong Kong and Singapore, also distributes footwear brands such as Reebok, Rockport, and Umbro in the Philippines through a subsidiary.

    Questions & Answers

    Why is M&S ending its contract with SSI Group in the Philippines? M&S is ending its 20-year contract with SSI Group as part of its regional growth strategy, which includes transitioning to a new local franchise partner.

    Who will be the new franchise partner for M&S in the Philippines? M&S has not disclosed details about its new franchise partner but has assured that announcements will be made in due course.

    What is M&S’s future plan for its business in the Philippines? While M&S has not detailed its future plans, it has affirmed its commitment to the Philippine market as part of its broader regional growth strategy.

  • Doji Dives into Silver Bar Trade: New Online and In-store Opportunities for Vietnamese Investors

    Doji Dives into Silver Bar Trade: New Online and In-store Opportunities for Vietnamese Investors

    DOJI, a renowned jewelry retail chain, recently joined the ranks of the nation’s silver bar distributors, making it the fourth such establishment in the country. The company initiated the sale of one- and five-tael silver bars in the cities of Hanoi and HCMC on Tuesday, with plans for expansion into Da Nang City and Hai Phong City. It’s notable to mention that a tael is a unit of measurement equivalent to 37.5 grams or 1.2 ounces.

    Customers are given the option to either purchase from DOJI’s physical stores or use the company’s eGold app to shop online. The company expressed that there has been a rapid increase in demand for physical silver as a store of wealth. However, the market is experiencing a shortage of standardized products, particularly regarding weight and quality.

    The Current Silver Bar Market

    As it stands, the silver bar market is serviced by three other distributors, Phu Quy Silver, Sacombank, and Ancarat. Despite the growing popularity of silver bars, market analysts have issued warnings regarding the volatility of silver prices. They noted that price fluctuations for silver tend to be more drastic compared to gold, which may make it less suitable for novice short-term traders and those employing leverage.

    Recent Silver Market Trends

    Following the Lunar New Year holidays, silver has been trading at VND3.4 million (US$126.21) per tael, which is 25% below the record high it reached at the end of January. The average price forecast for the metal this year is $81 per ounce, as per the prediction of a major banking institution. This is more than double the 2025 figure.

    Another financial institution provided a more optimistic short-term forecast at the close of January, suggesting that silver could potentially reach $150 within three months. This prediction was attributed to technical factors and developments in supply and demand.

    Questions & Answers

    What is the latest addition to DOJI’s offerings?
    DOJI has recently started selling one- and five-tael silver bars, becoming the country’s fourth distributor of this product.

    What has led to the increased demand for physical silver?
    The surge in demand for physical silver is largely due to its appeal as a store of wealth. However, the market currently lacks standardized products in terms of weight and quality.

    What are the current predictions for silver prices?
    A major banking institution projects an average price of $81 per ounce this year, more than double the 2025 figure. Another financial institution anticipates that silver could reach $150 within three months due to technical factors and supply-demand developments.

  • Thai Beauty Giant Konvy Makes Retail Debut in Philippines, Broadens Beauty Horizons with Global Brands

    Thai Beauty Giant Konvy Makes Retail Debut in Philippines, Broadens Beauty Horizons with Global Brands

    Thai-based beauty retailer, Konvy, has made its physical debut in the Philippines by opening its inaugural flagship store in Robinsons Galleria, Pasig City.

    Konvy established its roots in the beauty industry in 2012, initially operating as an e-commerce platform in Thailand. Over the years, the company has enhanced its business model to incorporate brick-and-mortar stores, in addition to their online presence.

    Konvy made its initial foray into the Philippine market in 2023 through renowned online platforms Lazada and Shopee. The company has been offering a range of health and beauty products tailored to meet the needs of local consumers.

    The Flagship Store

    The flagship store provides a carefully selected assortment of international beauty brands with a strong emphasis on products sourced from Thailand, Korea, China, and Japan.

    Prominent among the brands showcased in the store are 4U2, Srichand, Cathy Doll, Snail White, Oxecure, Baby Bright, BrowIt by Nongchat, and Snake Brand, among others.

    JC Chen, the Chief Commercial Officer of Konvy, expressed his enthusiasm about the company’s new venture in the Philippines. “The launch of our maiden flagship store in the Philippines marks an exciting milestone for Konvy Beauty as we aim to strengthen our footprint in the market,” said Chen.

    He added, “Our strategic collaboration with Robinsons Malls enables us to bring Konvy’s unique, discovery-driven beauty experience closer to Filipino shoppers.”

    The company announced that the store’s inauguration is a part of its more comprehensive expansion strategy in the country.

    Questions & Answers

    What is the business model of Konvy?
    Konvy operates a dual business model that combines both online operations and brick-and-mortar retail stores.

    Where has Konvy opened its first flagship store in the Philippines?
    Konvy has opened its first flagship store in the Philippines at Robinsons Galleria in Pasig City.

    What kind of products does Konvy offer in its stores?
    Konvy offers a wide variety of health and beauty products, specifically focusing on products from Thailand, Korea, China, and Japan. It features brands like 4U2, Srichand, Cathy Doll, Snail White, Oxecure, Baby Bright, BrowIt by Nongchat, and Snake Brand, amongst others.

  • Nike Unveils First ACG Flagship Store in Beijing: Breathing New Life into Outdoor Sports Culture

    Nike Unveils First ACG Flagship Store in Beijing: Breathing New Life into Outdoor Sports Culture

    Nike has broadened its scope in the outdoor performance sector with the inauguration of its maiden All Conditions Gear (ACG) flagship store in Beijing, thereby officially rebranding ACG as an independent entity.

    The Store at Taikoo Li Sanlitun

    The ACG Base Camp, situated at Taikoo Li Sanlitun, is the first worldwide retail concept devoted solely to ACG. The store’s launch underscores the instrumental role of the Chinese market in Nike’s overarching expansion strategies.

    Nike has positioned the Beijing store as more than just a conventional retail outlet. Instead, it aims for the store to serve as both a community center and a stage for brand narration, intending to connect urban customers with outdoor sports culture.

    The Legacy of ACG

    ACG, first unveiled over four decades ago, has carved out a reputation for catering to athletes involved in trail running, hiking, and various other outdoor activities. Nike’s decision to rebrand ACG preserves the brand’s longstanding commitment to producing performance-oriented products tailored for a range of challenging conditions.

    The rebranding serves as an indication of Nike’s renewed focus on the outdoor division within its product lineup.

    A New Chapter for ACG

    Scott LeClair, the Vice President and General Manager of ACG, stated that this constitutes a pivotal point in the history of ACG. It represents a renewed commitment to all conditions and serves as a call to athletes to disconnect from their routine, venture outdoors, and explore.

    “ACG has the potential to shape the future of outdoor performance and venture into exciting, novel territories. It is going to be an exhilarating journey,” said LeClair.

    Questions & Answers

    What is the strategic implication of launching the maiden ACG flagship store in Beijing?
    Opening the first ACG store in Beijing highlights the integral role of the Chinese market in Nike’s broader expansion plans.

    What sets the new ACG store apart from traditional retail outlets?
    The Beijing ACG store is intended to function as a community hub and a platform for brand storytelling, aiming to connect urban customers with outdoor sports culture.

    What does the rebranding of ACG indicate about Nike’s future plans?
    The rebranding of ACG indicates Nike’s renewed emphasis on the outdoor segment within its product portfolio.

  • Marks & Spencer Philippines on the Brink: Store Closures & Deep Discounts Signal Potential Exit

    Marks & Spencer Philippines on the Brink: Store Closures & Deep Discounts Signal Potential Exit

    The continued closure of stores and generous discounts across the Philippines have led to speculation about the sustainability of Marks & Spencer’s (M&S) local operations. This comes as the brand’s long-time franchise partner starts to shut down several outlets in the region.

    M&S has enjoyed a presence in the country for over thirty years through a partnership with the Rustan’s Group of Companies, which was bought by SSI Group last year. In recent times, several key M&S stores including those located at TriNoma, Robinsons Manila, Marquee Mall, and Ayala Center Cebu have ceased operations. Rumors also abound about the possible closure of the brand’s outlet at the SM Mall of Asia.

    The remaining outlets have resorted to hefty discounts of up to 60% and ‘buy-one-get-one-free’ deals as they attempt to clear stock. Specifically, at the Rockwell and Greenbelt stores, the variety of food for sale has dwindled, with empty refrigerators and shelves filled with repetitive products.

    The M&S Philippines website still promotes 13 branches across the country, which includes outlets in Davao and Laguna. This is a significant reduction from the over 20 stores that were operating at the height of the brand’s popularity in the country.

    This pattern of store closures and heavy discounting has led to conjecture from both customers and industry experts that M&S may be contemplating an exit from the Philippine market. Customer reactions, particularly online, have been largely negative, with many expressing disappointment over the potential loss of extended-size clothing ranges that are less commonly available in the local market.

    Meanwhile, M&S is in the process of revamping its international operations. In the UK, the retailer is planning to cut the number of its full-line stores from 229 to 180 via closures, conversion to food outlets, and relocation to other full-line stores.

    “We’re focusing on bigger, better partnerships, which enable us to bring the best of M&S to the world,” Mark Lemming, MD for international markets at M&S, noted. “As we continue to progress with our strategy, I remain confident in the medium and long-term opportunity for M&S to drive global growth.”

    Still, it’s unclear whether the Philippine store closures signal a decision from the franchise partner, the parent company, or both. SSI Group has yet to issue a public comment on the situation.

    Questions & Answers

    What has led to speculation about the future of M&S in the Philippines?
    Store closures and heavy discounting have sparked speculation about the sustainability of M&S’s operations in the country.

    What changes are being made to M&S’s international operations?
    The company is focusing on establishing larger, more effective partnerships to drive worldwide growth, alongside reducing the number of full-line stores in the UK.

    Who is responsible for the decision to close M&S stores in the Philippines?
    It is currently unclear whether the decision to close stores comes from the franchise partner, the parent company, or both. SSI Group, the franchise partner, has not yet publicly commented on the matter.

  • Pull&Bear Bids Farewell to Singapore: Iconic Spanish Retailer Closes Final Store

    Pull&Bear Bids Farewell to Singapore: Iconic Spanish Retailer Closes Final Store

    Pull&Bear, a renowned Spanish fashion label, has decided to withdraw its presence from Singapore following the closure of its remaining outlet at VivoCity Mall. The final day the store was open for business was February 22, 2026, as indicated by an announcement on the brand’s official website. Unfortunately, the company did not reveal the rationale behind the decision.

    Despite the closure, the fashion retailer has assured that customers are still able to return purchased items at the closed outlet. It encourages those who have recently made purchases to inspect their receipts to understand the return timeframe.

    Pull&Bear first launched in Singapore in 2006 with a prominent flagship store inaugurated at VivoCity. At the height of its operations, the brand had four operational outlets in the country.

    Pull&Bear is one of the principal brands under the umbrella of Spanish fashion conglomerate Inditex, which also owns other popular brands including Zara, Bershka, Massimo Dutti, and Stradivarius.

    The exit of Pull&Bear from Singapore is part of a larger global strategy of the parent company that involved the closure of over 100 outlets in the previous year. Furthermore, two other Inditex brands, Stradivarius and Bershka, have also confirmed the closure of their respective outlets in Singapore.

    Questions & Answers

    When did Pull&Bear close its last store in Singapore?
    The last Pull&Bear store in Singapore closed on February 22, 2026.

    Why did Pull&Bear decide to exit Singapore?
    The company did not provide specific reasons for the closure of its Singapore outlet.

    Are other Spanish fashion brands also closing outlets in Singapore?
    Yes, Stradivarius and Bershka, two other brands owned by Inditex, the parent company of Pull&Bear, have also closed their outlets in Singapore.

  • Coty Unveils AI-Enhanced Fragrance Concept Store in Hong Kong: A New Chapter in Perfume Retail Experience

    Coty Unveils AI-Enhanced Fragrance Concept Store in Hong Kong: A New Chapter in Perfume Retail Experience

    Coty, a leading global fragrance corporation, has inaugurated a unique retail concept store located in Mong Kok, Hong Kong. This revolutionary store, known as My Scent Edit, is situated within Langham Beauty. It is a multi-brand store, providing an immersive and interactive experience for its customers.

    Interactive Experiences and AI Incorporation

    My Scent Edit goes beyond the conventional shopping experience by incorporating various advanced technologies. It provides AI-powered digital consultations to assist customers in selecting the right products. The store also features trial zones where customers can sample various products before making a purchase. Adding to the interactive experience, the store includes an innovative AI photo booth.

    Coty has integrated AI technology into its operations following its collaboration announcement with an AI company. This partnership promised to enhance Coty’s business operations by expanding the utilization of the AI model, ChatGPT Enterprise. The company stated that its employees would have access to AI’s most robust models. This would aid their daily tasks and foster cross-functional collaboration.

    Coty underscores that human expertise remains at the core of its approach, but believes AI is a vital tool to stimulate efficiency. The company sees AI as a tool that complements and boosts the creativity and strategic thinking that uniquely defines its brands.

    Coty’s Hong Kong Presence

    In addition to the My Scent Edit store, Coty has also established another multi-brand concept, Citi Scent, located in Tsim Sha Tsui, Hong Kong.

    Moreover, Coty’s products are widely available through various distribution channels. These include department stores such as Lane Crawford and Sogo, and retailer partners like Sephora Hong Kong, Sasa, Mannings, and Watsons.

    Questions & Answers

    What is the new AI functionality in Coty’s My Scent Edit store?
    The store provides AI-powered digital consultations, trial zones, and an AI photo booth.

    What is Coty’s view on the role of AI in its operations?
    Coty maintains that human expertise is still fundamental, but believes that AI serves as an efficiency enhancer for creativity and strategic thinking.

    Where else is Coty’s presence notable in Hong Kong?
    Coty has a significant presence in Hong Kong with another multi-brand concept store, Citi Scent, in Tsim Sha Tsui, and broad product distribution through various department stores and retailer partners.

  • Bode Makes a Bold Entry into Asia with Novel Tokyo Flagship Store

    Bode Makes a Bold Entry into Asia with Novel Tokyo Flagship Store

    Bode, the New York-based brand, has inaugurated its first independent store in Tokyo, marking a definitive retail existence in Asia and continuing its worldwide growth.

    Store Location and Strategy

    The store has been strategically established in Yoyogi-Uehara, a residential locale renowned for its boutique shops and specialty coffee houses. Choosing to set up shop outside of the city’s known luxury retail districts indicates a targeted emphasis on fostering community ties and neighborhood ethos, as opposed to relying on the conventional high-end retail traffic.

    Bode was initiated in 2016 by Emily Adams Bode Aujla and has since been celebrated for its collections that draw inspiration from history and are crafted using antique and vintage fabrics.

    A Collaborative Interior Design

    The Tokyo store was designed in collaboration with the Los Angeles-based Green River Project studio. The design elements of the store include bespoke woodwork, classic furnishings, and details reminiscent of a residential setting, all aimed at generating a homely ambiance that reflects the brand’s narrative-centric approach.

    Store Offerings and Cultural Significance

    The store showcases the complete range of Bode’s men’s and women’s ready-to-wear collections, in addition to pieces exclusive to Japan. The company aims for the store to serve more than just a point of sale, envisioning it as a cultural pivot that encourages a deeper connection with its local clientele.

    Questions & Answers

    What is the location of Bode’s new store in Tokyo?
    The new store is located in Yoyogi-Uehara, a residential district known for independent boutiques and specialty cafes.

    What makes Bode’s collections unique?
    Bode’s collections are unique for their historical influence and their use of antique and vintage textiles.

    What is the purpose of the new store beyond serving as a point of sale?
    The store is designed to be a cultural touchpoint that helps to foster a deeper engagement with its local customer base.

  • Francois Kohler Takes the Helm at LVMH: New Chapter for Luxury in South & Southeast Asia

    Francois Kohler Takes the Helm at LVMH: New Chapter for Luxury in South & Southeast Asia

    Francois Kohler has been named the new president for South and Southeast Asia by luxury giant LVMH, effective February 23. Kohler succeeds Chris Chong, who is venturing into new professional pursuits.

    In his new role, Kohler will be reporting directly to LVMH Group MD, Stephane Bianchi. His key responsibilities will encompass overseeing the group’s operations and expansion across the dynamic and strategically crucial regions of South and Southeast Asia. LVMH identifies these regions as integral to the growth of its Maisons.

    Bringing Experience and Expertise to the Role

    Kohler is set to utilize his extensive experience at both group and Maison levels, with a particular emphasis on retail network development and client strategy. He is expected to significantly contribute to the ongoing growth of LVMH’s presence in the region.

    Bianchi has expressed his confidence in Kohler’s leadership abilities, entrepreneurial spirit, and cultural adaptability. He also commended Kohler’s proven track record in retail network development as an asset to maximize developmental opportunities.

    Bianchi also took this opportunity to extend his gratitude towards Chris Chong for his significant contributions to the group’s regional presence. He credited Chong for strengthening local synergies to stimulate and maintain growth in South Asia.

    Optimism Amid Challenges

    Earlier this year, LVMH reported that its fourth-quarter sales had surpassed initial predictions. This instilled a sense of optimism about a potential rebound in the luxury sector. However, the sector continues to face challenges such as trade tensions, a depreciating dollar, and high gold prices.

    Questions & Answers

    What is the new role of Francois Kohler?
    Francois Kohler has been appointed as the new president for South and Southeast Asia by LVMH.

    What responsibilities will Kohler undertake in his new role at LVMH?
    Kohler will be in charge of overseeing LVMH’s operations and driving its expansion across the South and Southeast Asia region.

    What are the challenges facing the luxury sector as per LVMH’s recent reports?
    According to LVMH, the luxury sector is grappling with issues such as trade tensions, a weakening dollar, and high gold prices.

  • Hermès Triumphs Over Luxury Market Struggles: Unveiling the Secret to Surging US Sales

    Hermès Triumphs Over Luxury Market Struggles: Unveiling the Secret to Surging US Sales

    In a rapidly shifting luxury retail landscape, renowned players such as Kering and LVMH are finding it increasingly challenging to retain the interest of elite and aspirational customers alike. However, amid this tumultuous environment, luxury goods company Hermès has managed to find sustained success.

    Impressive Revenue Growth

    Hermès recently reported remarkable growth in its fourth-quarter revenue. This surge was largely attributed to robust sales in the United States and Asia. The company announced that their product sales, including iconic items such as Birkin and Kelly bags, silk scarves, and perfumes, saw growth of 9.8 per cent in currency-adjusted terms for the fourth quarter. This increase surpassed the predicted growth rate of 8.4 per cent.

    The sales growth was mainly driven by the Americas, particularly the United States, where sales escalated by 12.1 per cent, outperforming the anticipated growth of around 9 per cent. Sales in Asia also demonstrated robust growth of 8 per cent, excluding Japan.

    The company’s full-year operating profit amounted to €6.57 billion (US$7.79 billion), with a profit margin of 41 per cent, slightly above the predicted 40 per cent margin.

    Continuous Expansion

    Over the last three years, Hermès has witnessed a steady growth in annual sales by about 38 per cent, and its shares have also risen by 36 per cent. This growth has been achieved in spite of the ongoing challenges confronting the broader luxury retail industry.

    Hermès CEO, Axel Dumas, expressed confidence in the brand’s prospects. He announced that the company plans for price increases of around 5-6 per cent for the coming year, a decrease from the previous year’s hike of 6-7 per cent.

    Key to Success

    The company’s success has been credited to two main factors. Firstly, the consistent buying habits of its ultra-wealthy clientele, and secondly, Hermès’ persistent emphasis on brand storytelling.

    Moreover, the company’s strategic expansion plans, including the opening of new stores such as the latest one in Nashville, Tennessee, opened in October 2025, have further contributed to its success. It is also worth mentioning that Hermès recently acquired a high-priced real estate property in Beverly Hills for a future store, marking the most expensive real estate acquisition in the area since the early 2000s.

    Brand Identity and Steadfastness

    Hermès’ emphasis on desirability and exclusivity has also been pivotal to its success. Unlike its competitors, Hermès has maintained a laser-focus on its offerings, clientele, and creating an unparalleled luxury experience.

    The brand’s commitment to exclusivity has enabled it to retain its competitive edge in the struggling luxury market. Its strategy of creating a sense of rarity and allure around its top-tier items, such as the iconic Birkin bag, has offered a unique shopping experience for its affluent customers.

    Questions & Answers

    What factors contributed to the robust sales growth of Hermès?
    Sales in the United States and Asia primarily contributed to the substantial sales growth. Additionally, the company’s strategic expansion plans and consistent approach to brand storytelling also played significant roles.

    What is Hermès’ strategy for maintaining its competitive edge?
    Maintaining exclusivity and rarity of its top-tier items, and creating an unparalleled luxury experience for its customers has allowed Hermès to stay ahead in the competitive luxury retail industry.

    What is the anticipated price increase for Hermès products in the coming year?
    The company plans for price increases of around 5-6 per cent for the coming year, a decrease from the previous year’s hike of 6-7 per cent.

  • Miu Miu Unveils Stunning Redesign at Landmark Atrium Flagship Store, Ushering New Era of Luxury Retail in Hong Kong

    Miu Miu Unveils Stunning Redesign at Landmark Atrium Flagship Store, Ushering New Era of Luxury Retail in Hong Kong

    Miu Miu, the renowned luxury brand, recently christened its revamped flagship store located at the Landmark Atrium. This opening not only showcases a fresh store design concept but also aims to fortify the brand’s presence in the region.

    The New Store Design Concept

    The store now spans about 220 square meters, distributed over two levels. This revamped space mirrors the brand’s latest worldwide retail layout, encompassing dedicated zones for various product categories including ready-to-wear, handbags, footwear, and accessories.

    In addition, the store now houses a private salon for exclusive appointments. This feature underscores Miu Miu’s constant commitment towards providing personalized service and fostering a more intimate connection with its clientele.

    Landmark Portfolio Upgrades

    This reopening aligns with ongoing upgrade efforts from the landlord, Hongkong Land, across its Landmark portfolio. This is part of an overarching strategy aimed at bolstering the precinct’s standing in the high-end retail market of Hong Kong.

    Looking ahead to 2024, an assortment of premier luxury brands like Louis Vuitton and Prada have pledged their participation in a luxury redevelopment project worth US$1 billion, spearheaded by Hongkong Land. The project is slated for a phased roll-out over the forthcoming three years.

    Questions & Answers

    What is the size and layout of the newly redesigned Miu Miu store at the Landmark Atrium?
    The store covers approximately 220 square meters across two floors, with sections dedicated to different product categories like ready-to-wear, handbags, footwear, and accessories.

    What new feature has been added to the Miu Miu store to enhance customer service?
    A private salon has been introduced for personalized appointments, aiming to deepen engagement with clients.

    What is the future plan for the Landmark portfolio of Hongkong Land in terms of luxury retail?
    In 2024, a luxury redevelopment project worth US$1 billion is planned, with commitments from major luxury brands like Louis Vuitton and Prada. This project is expected to further reinforce the precinct’s status in Hong Kong’s high-end retail market.

  • Italian Hatmaker Borsalino Taps into China Market with Shanghai Essence Group: A New Era of Luxury Retail Expansion

    Italian Hatmaker Borsalino Taps into China Market with Shanghai Essence Group: A New Era of Luxury Retail Expansion

    Italian luxury hatmaker Borsalino is gearing up for a significant foray into the Chinese market. This move will be facilitated through a partnership with Shanghai’s Essence Group.

    A Five-Year Plan for Expansion

    A comprehensive five-year plan for development has been constructed, targeting both retail and e-commerce sectors. Instead of an aggressive, large-scale rollout, the partnership intends to gradually establish Borsalino’s brand presence in China.

    The first Borsalino retail location in China is set to open in Shanghai in the first half of this year. This store will be run directly by Borsalino, marking the brand’s debut retail venture in mainland China. The Shanghai store will also act as a reference point for future store openings.

    Details regarding the timeline and number of stores to be opened in key luxury hubs across Greater China are yet to be released.

    Digital Strategy

    In addition to expanding Borsalino’s physical retail presence, Essence Group will also oversee Borsalino’s online strategy in China. A flagship e-commerce store is expected to launch later this year. This digital presence will be further supported by campaigns across various Chinese social media and content platforms, such as Red, Douyin, and WeChat.

    Essence Group’s CEO Alec Hou appreciates the unique appeal of Borsalino, noting how its authority is immediately recognized by discerning consumers across various cultures. He highlights that the partnership aims to respect and safeguard Borsalino’s rich heritage while introducing its relevance to a new generation of Chinese consumers.

    Brand Heritage

    Borsalino, set up in Alessandria in 1857, has built its reputation around its heritage felt hats and is regarded as one of Italy’s oldest operating accessories brands.

    On the other hand, the Essence Group, established in 2000, will add yet another European luxury brand to its portfolio, which already includes globally renowned labels such as Chanel, Prada, Loewe, and La Mer.

    Questions & Answers

    What is the plan for Borsalino’s expansion in China?
    A five-year development plan has been outlined to gradually establish Borsalino’s presence in China, focusing on both retail and e-commerce sectors.

    When and where will Borsalino’s first store in China open?
    Borsalino’s first official store in China is set to open in Shanghai in the first half of this year.

    Which company is partnering with Borsalino for its Chinese expansion?
    Borsalino is partnering with Shanghai-based Essence Group for its expansion into the Chinese market.

  • Asics Shatters Fiscal Records in 2025: A Year of Exponential Growth and Expansion

    Asics Shatters Fiscal Records in 2025: A Year of Exponential Growth and Expansion

    Asics, a renowned Japanese firm specializing in footwear and apparel, has hit an all-time high in the 2025 fiscal year, demonstrating growth across all aspects of its operation.

    Stellar Financial Performance

    The fiscal year that ended on December 31, 2025, saw Asics garner as much as ¥810.9 billion (US$5.298 billion), marking a 19.5 per cent surge in growth from the previous year. The firm also recorded an operating profit of ¥14.2 billion ($92.8 million), an impressive figure by any standard.

    For four consecutive years, Asics has consistently set new records in terms of net sales and operating profit. Notably, 2025 was the year when the company’s Sport Style and Onitsuka Tiger brands crossed the ¥100 billion milestone in net sales.

    Brand Expansion and Innovative Projects

    Onitsuka Tiger, the luxury lifestyle label hailing from Japan, debuted its flagship stores in notable European cities such as Barcelona, London, and Paris in 2025. This move is part of Asics’ strategy to further strengthen its market presence. Simultaneously, the company has initiated the construction of the Onitsuka Innovative Factory, located in Sakaiminato City.

    Asics reported a 34.7 per cent increase in domestic sales on a year-on-year basis, attributing this to the 84 per cent boost in sales derived from tourists visiting Japan. This surge in domestic growth was mirrored by a 33.4 per cent rise in sales in Southeast and South Asia, underpinned by the opening of a flagship store in New Delhi.

    Despite initial concerns, Asics saw its sales in Greater China grow by 19.9 per cent.

    Supporting Global Athletic Events

    As the official partner of the 2025 World Athletics Championships held in Tokyo, Asics successfully executed targeted product launches in Japan, thereby solidifying its position among runners and athletes.

    Questions & Answers

    How much did Asics earn in the 2025 fiscal year?
    Asics reported earnings of ¥810.9 billion (US$5.298 billion) in the 2025 fiscal year.

    Which brands of Asics surpassed the ¥100 billion mark in net sales?
    Asics’ Sport Style and Onitsuka Tiger brands crossed the ¥100 billion milestone in net sales in 2025.

    What was the percentage increase in Asics’ domestic sales in 2025?
    In 2025, Asics recorded a 34.7 per cent increase in domestic sales from the previous year.

  • Moncler Breaks Into Thai Market with IconSiam Flagship Store Launch

    Moncler Breaks Into Thai Market with IconSiam Flagship Store Launch

    Italian luxury fashion house, Moncler, has announced the opening of its first independently operated store in Thailand. The store is situated in IconSiam, one of Bangkok’s largest multifunctional retail complexes.

    Expanding Footprint in Asia Pacific

    The establishment of this 225 square meter boutique signifies Moncler’s entry into directly managing retail operations in the Thai market. This latest expansion further extends the brand’s comprehensive network of stores throughout the Asia Pacific region.

    Store Design and Product Range

    The store’s design adheres to Moncler’s universal model, merging monochrome finishes with wooden elements. The entrance, featuring a black marble chessboard pattern, leads into a space delineated by floor-to-ceiling moldings. This design creates an architectural layout that strikes a balance between traditional and contemporary materials.

    The IconSiam boutique offers a range of products for men and women from the latest Moncler Collection. The collection includes outerwear, ready-to-wear apparel, accessories, and eyewear.

    Increasing Presence in Key Asian Cities

    Moncler is continuing to expand its directly operated store locations across significant Asian cities. This move comes as luxury fashion labels are escalating their presence in Bangkok to meet the consistent demand from local consumers and international visitors.

    Questions & Answers

    Q: Where is Moncler’s first directly operated store in Thailand located?
    A: The store is located in IconSiam, one of Bangkok’s largest mixed-use retail developments.

    Q: What does the design of the new store look like?
    A: The store design follows Moncler’s universal model, fusing black-and-white finishes with wooden elements and features a black marble chess-patterned entrance.

    Q: What type of products does the new store offer?
    A: The IconSiam location stocks men’s and women’s product lines from the latest Moncler Collection, including outerwear, ready-to-wear apparel, accessories, and eyewear.