Category: Fashion

Retail News Asia is committed to providing both local and global retailers with the latest Fashion news throughout the Asian market. This on a daily base.

  • Hermes reseller Ginza Xiaoma makes its Singapore debut

    Hermes reseller Ginza Xiaoma makes its Singapore debut

    Ginza Xiaoma, the Japanese authorised partner of French luxury brand Hermes, has opened its first boutique in Singapore, its third globally. Located on Orchard Road, the 240sqm store follows a flagship in the Ginza Tokyo, and a Hong Kong boutique.

    Founded in 2015, Ginza Xiaoma has almost 10 years of experience buying, consigning, selling, and trading-in Hermes handbags and accessories.

    According to the company, customers can purchase Hermes handbags at the Singapore store, which offers the region’s largest selection of rare Hermes handbags, including a Sterling Silver Kelly 15, Diamond Himalaya Kelly 28, and Birkin Faubourg.

    Ginza Xiaoma Singapore also hosts the region’s private buyer-only online Hermes auctions and allows individuals to consign their bags. The company says it will introduce NFT auctions and blockchain proof of authenticity in future.

    “We’d already established some strong relationships with local collectors and knew there was an appetite for Hermes resellers,” said a Ginza Xiaoma executive.

    “Singapore is rich with stylish, affluent luxury lovers, but there are a limited number of high-end resellers catering to them.”

    As reported by Statista, Singapore’s luxury fashion industry will generate $770 million in revenue this year. The market is anticipated to increase by 4.79 per cent annually (CAGR from 2022-2027).

  • Swiss watch brand Norqain opens first store in Asia

    Swiss watch brand Norqain opens first store in Asia

    Swiss-made watch brand Norqain has made its debut in Singapore, as part of an expansion into the Asia market.  The watch retailer has collaborated with Southeast Asia distributor Melchers, a Singapore branch of Melchers Group, for the launch. This is also the brand’s second global flagship store after the first opened in Zermatt, Switzerland, last year.  Norqain says the new store, located on Orchard Road, aims to replicate the feeling of the Swiss Alps, features an original ski-lift ch

    Norqain says the new store, located on Orchard Road, aims to replicate the feeling of the Swiss Alps, features an original ski-lift chair from Zermatt.

    The store’s interior was inspired by the Swiss Alps, with black, blue, and white as the primary colours running throughout the space. There is also a wooden bar inside the store.

    Norqain says on its Instagram that it wants to convey to customers “a real feel for the Norqain world and the Norqainer spirit”.

    The family-owned Swiss watch company is based in Nidau (Bienne), the heart of the Swiss watch industry. Founded in 2018, it makes mechanical automatic watches designed in-house.

    Jean-Claude Biver, a well-known Luxembourgish-Swiss watchmaker who used to serve as president of the LVMH Watch Division, announced in June that he would join Norqain’s board as an advisor.

  • LVMH to launch Stella beauty Maison with Stella McCartney

    LVMH to launch Stella beauty Maison with Stella McCartney

    Following a successful partnership with LVMH which began in 2019, Stella McCartney has collaborated with the LVMH Beauty division to develop her new skincare line, STELLA by Stella McCartney.

    After pioneering the conscious luxury fashion industry, Stella’s ambition is to offer an alternative to luxury skincare, an Alter-Care™.  A new approach that supports caring for ourselves and Mother Earth in perfect harmony.  Rooted in nature, with Stella’s vegan and cruelty-free principles at its heart, this ‘conscious luxury’ skincare line is natural, effective, and responsible.

    “I am delighted that Stella McCartney, after pioneering a sustainable and responsible luxury fashion, is now partnering with LVMH, committed to change the codes of cosmetics, the packaging and the ingredients. The launch of STELLA by Stella McCartney perfectly resonates with the Group’s longstanding commitment toward sustainability and we are proud to support it”, said Antoine Arnault, Image & Environment, LVMH.

    “We set out with an idea, and because we didn’t want to compromise – on outstanding results, the origin of our ingredients, and, of course, ensuring we minimised our impact on Mother Earth – we kept on trying.  We worked hard for almost three years with LVMH constantly evolving and aiming for what I felt was possible: rooted in nature, truly effective and responsible skincare. It’s a game changer and I want to share it with everyone.  I believe the consumer needs to know there’s another way, that they have a choice.”  said Stella McCartney.

    Based on Stella’s personal philosophy of using ‘only what you need’, the range consists of three essential products: Reset Cleanser, Alter-Care Serum and Restore Cream. The line-up is a culmination of three years’ worth of innovation and exploration with LVMH Recherche, the Group’s Beauty R&D unit. Offering impressive, clinically-proven results, this new range has been formulated to work in harmony with the skin, supporting its key functions of regeneration and protection.

    Each stage of the product lifecycle has been challenged to minimise its impact – from the ingredients to the packaging, to operations all the way through to consumer usage.  All product formulas are made with at least 99% natural-origin ingredients, and each is available in a unique eco-conscious refill.

    The line has a uniquely beautiful scent, ‘High Cliff’, created in collaboration with renowned perfumer Francis Kurkdjian, Founder and Artistic Director of Maison Francis Kurkdjian and Perfume Creation Director of Parfums Christian Dior.

    All the products will be available on www.stellamccartneybeauty.com and through a selection of UK retailers and boutiques including: the Stella McCartney UK flagship store on Old Bond Street from early September and Space NK from mid-September.

    Stella McCartney has chosen to support the conservation NGO Wetlands International, committing to donate 1% of the net sales of STELLA skincare.

  • Onetime airline Pan Am reimagined in South Korea as a lifestyle brand

    Onetime airline Pan Am reimagined in South Korea as a lifestyle brand

    South Korean fashion retailer, SJ Group, has brought the famous American airline brand Pan Am into the country as a lifestyle brand, opening its first store inside the Shinsegae Starfield Coex Mall.  Featuring Pan Am’s signature blue and white, the Starfield Coex store is home to a selection of Pan Am-branded fashion apparel and accessories, ranging from bucket hats, travel bags, and phone cases to toys. The first Pan Am retail store also introduced The Pan Am AW2022 Collection, which the

    Featuring Pan Am’s signature blue and white, the Starfield Coex store is home to a selection of Pan Am-branded fashion apparel and accessories, ranging from bucket hats, travel bags, and phone cases to toys. The first Pan Am retail store also introduced The Pan Am AW2022 Collection, which the brand described as “designed for both fashion and functionality”.

    The launch of the Pan Am lifestyle brand’s first store will be followed by the opening of its first flagship location in Seongsu-dong, which is known as ‘The Brooklyn of Seoul’ with hip cafes and restaurants. Set to open its doors to the public on September 2, the 330sqm store will present a series of content collaborations with local artists and labels, such as Nuri Yeon, Playmobil, and Arc.N.Book.

    SJ Group aims to further increase Pan Am’s physical presence in the country with plans to open 13 stores in the country, including those in Daejeon Shinsegae Art & Science department store, Hyundai Department Store Pangyo branch, and Lotte Department Store Busan main branch.

    SJ currently has a portfolio of five brands, including Kangol, Helen Kaminski, LCDC and Le Conte Des Contes.

    Founded in 1927, Pan Am, an abbreviation for Pan American World Airways, was the largest international air carrier and unofficial flag carrier of the US during the 20th Century. An American drama series created by writer Jack Orman was named after the airline in 2011. The brand was also featured in the famous movie ‘Catch Me If You Can’ with Leonardo DiCaprio as a con artist disguising himself as a pilot of Pan Am.

  • Gentle Monster invests $15 million in Chinese AR startup

    Gentle Monster invests $15 million in Chinese AR startup

    Augmented reality headsets have been around for years, but none of the market players has really expanded beyond the techy demographic and broken into the mainstream. An AR startup hopes to change that by partnering with an eyewear fashion brand.

    Nreal, the well-funded Chinese AR headset maker that’s been making aggressive global expansion, said Thursday that it has raised $15 million from Korean sunglasses brand Gentle Monster’s parent company, IICOMBINED.

    The investment, which came just five months after its $60 million Series C extension, boosts its total raised to $240 million since its inception in 2017.

    The fresh capital will enable Nreal to accelerate its global expansion and double down on the company’s consumer business in the U.S., the company said.

    Neither Nreal nor Gentle Monster said much about how they might work together, but it’s almost certain that the single-investor capital infusion marks a step toward a strategic partnership. It won’t be surprising that Nreal’s glasses — aimed to be fashionable and lightweight from the outset — would hit the shelves of Gentle Master’s global retail stores someday.

    Indeed, Nreal’s co-founder Peng Jin said the firm’s goal for the next twelve months is to “scale and reach more audiences and aggressively grow adoption for AR technology starting with our latest AR glasses, Nreal Air.”

    Nreal has already carved out a global distribution network, much of it through its enterprise partners like Qualcomm and LG, in countries including the U.S., U.K., Japan, South Korea, Spain and Germany. It only debuted in China, where it’s based, in August.

    Nreal’s demand is currently the highest in the U.S., Japan and Korea, though the company expects China to grow soon to be one of its top markets.

    Earlier this week, Nreal unveiled an array of its products, including AR glasses such as Nreal Air and Nreal X (Chinese version) and an AR adapter for Apple devices in its home market.

    “Fashion and design will be important aspects in the future development of AR glasses as we continue to expand the sector’s consumer base,” said Jin. “As such, having Gentle Monster as our investor will open up interesting opportunities not just for Nreal, but also for the wider AR industry as a whole.”

    Gentle Monster, which entered China in 2016 and partnered with Huawei in 2019 to make smart glasses, opened its seventeenth store in Beijing in early August for further expansion in China.

    “This investment is exciting for the combination and exploration of the boundary of fashion and tech,” said co-founder of Gentle Monster and CEO of IICOMBINED Hankook Kim. “We will leverage both parties’ strength and make joint efforts to create more possibilities.”

  • Uniqlo to expand physical presence into Poland

    Uniqlo to expand physical presence into Poland

    Japan’s leading fast-fashion brand Uniqlo is opening a pop-up in Domy Towarowe Wars Sawa Junior in Warsaw, the capital city of Poland, this fall.

    The opening of the two-floor, 8,600-square-foot pop-up store will mark the first time the Fast Retailing-owned brand will extend its physical presence to Poland, a market served by the retailer’s Europe online store for the past six years.

    The brand operates offline stores in the U.K., France, Belgium, Germany, Spain, Denmark, Sweden, Netherlands and Italy.

    Located a stone’s throw from the landmark building Palace of Culture and Science in Warsaw, the store will stock items from the brand’s women’s, men’s and babies collections.

    Taku Morikawa, chief executive officer of Uniqlo Europe, said the decision to establish a physical presence in this new market “builds on our experience of offering customers the latest products via the Uniqlo Europe online store.”

    “Through our pop-up store, we hope to gain a deeper understanding of the Polish market and use learnings to make long-term plans for the future,” he added.

    In a previous interview, Morikawa said that Uniqlo’s European expansion plans are not to increase sales, at least not for now.

    “The priority now is to show our company and to be respected by the consumers with flagship stores showing everything and offering a good shopping experience,” he said.

    Scott Dwyer, group managing director of retail at Atrium European Real Estate, the owner of Wars Sawa Junior, believes Uniqlo will “feel right at home” as “Wars Sawa Junior is the perfect place to start a presence in the Polish market for the most popular international brands.”

    “The location is right in the bustling city center, close to the city’s busiest commuting hubs, business districts and most popular tourist attractions. By working with brands such as Uniqlo, we wish to attract a new generation of customers that values a genuine relationship with brands and the ability to directly experience the products they offer.”

  • Canada Goose China appoints Larry Li as new president

    Canada Goose China appoints Larry Li as new president

    Canada Goose has appointed Larry Li as president, China, effective immediately. In this role, Li will oversee all business activities in the Mainland China market, including commercial, marketing and finance. He will be based out of the company’s regional headquarters in Shanghai and report to Paul Cadman, president of Asia Pacific, Canada Goose.

    Li joins Canada Goose with nearly 20 years of experience in the luxury sector, having held regional senior leadership positions across retail, operations, and finance. Most recently, he was managing director, China at Dunhill, part of the Richemont group, and was instrumental in the brand’s repositioning and new product direction. Prior to that, he was with LVMH group and worked at brands including Louis Vuitton, Givenchy and Kenzo in Shanghai and Tokyo, holding various senior management roles, the company said in a press release.

    This announcement comes as Canada Goose continues its expansion in the China market, which the company entered in 2018. Mainland China is home to Canada Goose’s largest retail network, with 16 stores. In addition to the store that opened in Xi’an in May 2022, Canada Goose plans to open another three this fall in Tianjin, Qingdao and Chengdu. The brand will continue its category expansion, having launched its inaugural footwear collection last fall, and deepen its ties with local design talent, exemplified by its upcoming collaboration with Feng Chen Wang and Xu Zhen for Fall/Winter 2022.

    “Li is a proven strategic leader with an entrepreneurial mindset and exceptional business development skills. Running China from China has been pivotal to our success in the market. Li’s luxury expertise in China makes him uniquely suited to lead the local team, drive our business forward and seize the strategic opportunities that we see ahead,” Dani Reiss, chairman and CEO, Canada Goose, said.

    “I am honoured to join Canada Goose, as the business enters an exciting new phase of expansion in China. Canada Goose’s functionality, purpose and design in performance luxury have deeply resonated in China. I look forward to building on this great foundation and bringing the company vision to life,” Li said.

  • Heineken drops new sneakers

    Heineken drops new sneakers

    Are you ready to ‘walk on beer’? Because Heineken’s here to ensure that you do just that! The infamous Dutch brewing company recently unveiled Heineken Silver – a new smooth, easy-to-drink beer brewed for a new generation of drinkers. And they decided to kickstart its launch, with a pair of kicks! Heineken collaborated with celebrity sneaker designer Dominic Cambrione, more popularly known as The Shoe Surgeon, to create – the ‘Heinekicks’.

    What are the Heinekicks? Quite simply put, they’re limited edition sneakers FILLED with beer. There are only 32 pairs available in the world, and yes, you heard it right, they actually contain soles filled with the new Heineken Silver. Heineken promises these liquid-filled kicks “will have you Walking on Beer”.

    The Shoe Surgeon maintained the brand’s iconic red, green, and silver colors in the shoes as well. The acclaimed designer has created kicks worn by the likes of LeBron James, DJ Khaled, and Drake.“Partnering with Heineken for their new beer was a fun challenge. We both share a passion for innovation and pushing boundaries and created a design to reflect that,” said The Shoe Surgeon. “The shoe not only embodies the energy of Heineken Silver but literally carries it. I can’t say I’ve ever designed a sneaker that contains actual beer before.’’

    He power-packed the sneakers with a sleek green lenticular upper with silver and red accents. A removable metal bottle opener has been integrated into the tongue of the shoes. This could come pretty handy when it’s time to pop open a cold one!

    Of course, the most fascinating element of the shoes is the transparent soles filled with the golden liquid, which is Heineken Silver. The beer was inserted into the soles using a specialized surgical injection method!

    The one-of-a-kind soles provide the wearer with an extremely smooth walking experience, drawing a smart parallel to the smooth taste of Heineken Silver. These are the first pair of sneakers that allow you to walk on beer and a super genius marketing hack! We can’t wait to see how avid beer lovers react toward Heineken Silver!

  • L’Oreal Korea names Samuel de Retail as its new CEO

    L’Oreal Korea names Samuel de Retail as its new CEO

    L’Oreal Korea announced Monday that it appointed Samuel du Retail as the new chief of its Korea operation.

    The new CEO has worked at the France-headquartered global cosmetics company since 1996. Over the past 26 years at the firm, du Retail has assumed various key roles, including finance, management and e-commerce.

    He served as CFO at L’Oreal China from 2006 to late 2011, which was followed by another CFO position representing the Western Europe operation of the company from 2012 to 2013. He went on to serve as global CFO of the consumer products division in France from 2013 to 2016, continuing working as general manager for the consumer products division in China from 2017 to 2020.

    Before his latest promotion, his previous role at the firm had been as a group e-commerce general manager in France from October 2020 to earlier this year. He’s been attributed with the successful growth of L’Oreal and Maybelline in the Chinese market. He also led significant growth in the profitability of the company’s e-commerce efforts.

    “I am very pleased to work as the chief of L’Oreal Korea, as Korea is leading the global beauty market with its K-beauty trends,” du Retail said, adding that he will focus on cooperative leadership to continue the innovative path of L’Oreal in the country.

  • Esprit set to achieve five-year profit milestone

    Esprit set to achieve five-year profit milestone

    The Hong Kong-listed fashion retailer says it estimates its profit attributable to shareholders for the year to Dec. 31 to reach approximately $47 million. This would mark the company’s first full-year net profit since 2017.

    Esprit has changed its financial year, so comparisons are not directly comparable. But for the six months to Dec. 31, 2020, the company posted a loss of $53 million, and for the 12 months to Jun. 30, 2020, it lost $503.2 million.

    In a stock-exchange filing, Chairman Christin Chiu attributed the profit turnaround to increased sales – especially online – together with a higher gross profit margin, and improved cost controls and inventory management.

  • GS Retail to exit beauty market, closing all Lalavla stores

    GS Retail to exit beauty market, closing all Lalavla stores

    CJ Olive Young looks set to solidify its front-runner position in the health and beauty store market, with GS Retail’s announcement that it will shut all of its Lalavla stores.

    Lalavla, GS Retail’s health and beauty store brand, will shut down all of its branches by the end of November.

    The brand’s online shopping mall will only take orders until Sept. 1 and will take customer inquiries about refunds or exchanges until Sept. 30.

    In 2005, GS Retail formed Watsons Korea — a joint venture with A.S. Watson, a Hong Kong-based health and beauty product retailer — to operate Watsons stores. It acquired the remaining 50 percent stake A.S. Watson held in the joint venture in 2017, becoming the sole owner and changing the health and beauty store’s name to Lalavla.

    Lalavla had as many as 200 branches in 2018, but the number quickly decreased to 34 branches this year as cosmetics sales decreased during the pandemic.

    The brand’s sales fell 37.5 percent on year to 25.1 billion won ($19.2 million) in the second quarter of 2020. Operating loss was 4.8 billion won, compared to a loss of 4.2 billion won the previous year. GS Retail hasn’t been providing sales figures for the brand since the third quarter that year, only reports the combined sales of Lalavla, its e-commerce division and subsidiaries.

    Once GS Retail shuts down all its Lalavla branches, the company said it will focus more on its convenience store and delivery business. It has been offering deliveries from its GS Fresh Mall branches to customers in Seoul, Gangwon and Chungcheong, since May.

    CJ Olive Young is expected to become the clear leader in the local health and beauty store market. The company has 59.1 percent of the market as of the first quarter, with 1,265 branches.

    Lotte Shopping decided to shut down all its individual LOHBs branches, the company’s health and beauty store brand, in November last year. It now only designates a small section at its Lotte Mart branches for cosmetics and health supplies, called LOHBs+.

  • Japanese designer Issey Miyake dies, at 84

    Japanese designer Issey Miyake dies, at 84

    The Japanese fashion designer Issey Miyake, renowned for his innovative pleated clothing and for producing 100 mock turtlenecks for the Apple co-founder Steve Jobs, has died of liver cancer in a hospital in Tokyo. He was 84.

    The Issey Miyake Group released a short statement about his work saying: “Miyake’s dynamic spirit was driven by a relentless curiosity and desire to convey joy through the medium of design.” It stated that “as per Mr Miyake’s wishes, there will be no funeral or memorial service”.

    Much like Andy Warhol, Miyake was interested in the overlap between art and design, and fashion. Throughout his 52-year career, the designer maintained an “anti-trend” stance, always referring to his designs as “clothing” rather than “fashion”.

    “I am most interested in people and the human form,” Miyake told the New York Times in 2014. “Clothing is the closest thing to all humans.”

    Perhaps best known for designing the polyester-cotton mock turtlenecks indelibly linked with Steve Jobs, it is believed he produced 100 at less than $200 each. Designed to alleviate “decision fatigue”, along with Jobs’ Levi’s 501s and New Balance 991s, the tops became shorthand for late 90s Silicon Valley uniform, based on the idea that busy people’s minds are on more important things than picking out ties.

    Born in Hiroshima in 1938, Miyake studied graphic design at the Tama Art University in Tokyo. But piqued by the crossover between disciplines, he pivoted to fashion and moved to Paris to become an apprentice to Guy Laroche and eventually work for Hubert de Givenchy around the time Audrey Hepburn was wearing his dresses.

    After witnessing the 1968 student protests, Miyake became disenchanted by an industry designed to dress only the wealthy. It was this interest in fashion as art and function, democratic but aesthetically pleasing, which led him to establish the Miyake Design Studio in 1970, and show his first very wearable collection in New York in 1971. One of his earliest pieces was a jersey body, hand-painted using traditional Japanese tattoo techniques.

    A keen sportsman, function became the linchpin of Miyake’s work. His most famous and most affordable clothes, the Pleats Please line, was launched in 1993 as a retort to the price and unwearability of high-end fashion.

    Featuring capes and trousers, and flowing sleeveless tabards made from heat-treated polyester to create permanent pleats, the clothes never creased, could be machine washed and be rolled instead of folded. The line remains one of the first and best examples of gender-free clothing and still fetches hundreds of pounds on resale sites.

    It was Miyake’s cynicism about the fashion industry, in particular the speed at which it produced, that gave his designs such longevity in reputation and design. In an interview with the Village Voice in 1983, Miyake outlined his opposition to the fashion cycle: “I want my customer to be able to wear a sweater I designed 10 years ago with this year’s pants.”

    Mikyake saw technology as a solution to the problem of overproduction, with one such solution the late 90’s “One Piece of Cloth” idea (later known as A-POC) which pioneered the idea of making clothes out of a single tube of fabric, cutting down and waste and showing exactly what could be done with a knitting machine, a computer and the right knowhow.

    Many of his designs are in museums, including the Museum of Modern Art’s permanent collection. In 2010, he received the Order of Culture in 2010 and in 2016 was decorated as a Commandeur de l’Ordre National de la Légion d’honneur.

    Loth to give interviews, Miyake had a pronounced limp – a result of surviving the 1945 atomic bomb dropped on his home town of Hiroshima when he was seven. Three years later, his mother died of radiation exposure.

    In a rare 2009 op-ed for the New York Times, Miyake recounted just how much that day, and his mother’s subsequent death, informed his creativity. “I have tried, albeit unsuccessfully, to put them behind me, preferring to think of things that can be created, not destroyed, and that bring beauty and joy. I gravitated toward the field of clothing design, partly because it is a creative format that is modern and optimistic.

    “I did not want to be labeled ‘the designer who survived the atomic bomb’.”

  • Kering Eyewear opens first South Korea store, its largest yet in Asia

    Kering Eyewear opens first South Korea store, its largest yet in Asia

    Luxury brand Kering Eyewear has launched its first store in South Korea, located on the eighth floor of Lotte Duty Free’s store in Busan.

    A collaboration between Kering Group and Lotte, the brand claims the new boutique is its largest store in Asia to date.

    Center stage in the store is a giant media wall showcasing new products. A virtual fitting service for Kering eyewear is provided by Lotte Internet Duty Free using augmented reality (AR) technology. Lotte Internet Duty Free plans to implement a virtual reality (VR) tool allowing customers to view the boutique in 360 degrees without physically visiting the store.

    Kering Group wants to expand its presence in Asia and deepen its commitment to sustainability. The group has also revealed plans to strengthen its Gucci brand’s presence in China, where it aims to become the market leader by 2025.

    Kering wants to cut its carbon footprint by 40 per cent by 2025. It also emphasizes its efforts in sustainable sourcing, buying 30 per cent of organic cotton, 100 per cent of gold, and 73 per cent of sustainable leather from suppliers who source their materials ethically.

    Last March, Kering Eyewear bought luxury eyewear company Maui Jim as part of its expansion strategy.

  • Indonesian fashion label Claude launches in Singapore

    Indonesian fashion label Claude launches in Singapore

    The store people have been impatiently waiting has finally arrived. The go-to IT fashion brand, Claude, has officially opened its first brick-and-mortar store at Takashimaya Shopping Centre, Singapore on July 29th, 2022.

    As it always go with Claude, they celebrated the grand opening of their 1600sqft store with flair and much grandiose. Hosted by Aimee Cheng-Bradshaw and accompanied by plenty of familiar faces and icons in the fashion and lifestyle industry from Andrea Chong, Melissa C. Koh, Nellie Lim, and Savina Chow. The famous Singapore socialite, Jamie Chua, also attended wearing Claude special Singapore collection, The Wildflower.

    “We have been receiving a lot of love from Singapore over the years,” said Christie Johana as the Co-Founder and Creative Director of Claude. “It is definitely the right step for us to finally open our first international store in our amazing and beautiful neighbour, Singapore.”

    Curved outlines, flora installation, and a splash of lilac and mint green definitely screams Claude. The Indonesian label known for its elegant dresses, pleated pieces, and its modern Gen-Z sub-brand Everyday definitely stole the show with its beautiful store. “The goal is to create an experience for everyone while touring the store and feel comfortable, relax and unwind in the massive lounge room, and taking pictures on many of the spots.”, the Creative Director said.

    This community focused brand also arranged its first ever international Claude Squad event at SPRMRKT, Dempsey Hill, just a day before the grand opening event. “One of our most important mission is to connect people who have passion for fashion, and we love to do it by hosting a gathering with our beloved Claude Squad!”, stated Christie.

    Some of people’s favourite fashion stars and fanatics were also seen during the gathering, from Iman Fandi, Hailey Teo, and so much more. To add the excitement, consumers can see all of them rocking Claude’s Singapore special collection that will be available in store, while posing in front of their beautiful garden backdrop and iconic #ClaudeSquad signage.

    With the opening of the store, The Wildflower collection is exclusively available offline before their official launch on Claude’s website on August 1st, 2022 and August 8th, 2022. Pieces vary from original prints, pleated items, and their novel knitted pieces.

  • KFC and Hype team up in branded fashion drop

    KFC and Hype team up in branded fashion drop

    KFC may be known for its fried chicken, but it’s about to make a move into the fashion world, teaming up with HYPE to launch a 47-piece clothing line.

    The fast food chain has collaborated with lifestyle brand HYPE to create a collection of clothes and accessories including hoodies, puffer jackets and bucket (no pun intended) hats.

    The line-up of co-branded clothing and accessories features designs inspired by both brands, mixing KFC’s tongue-in-cheek interactive messaging with HYPE bold heritage statements.

    The exclusive range has your everyday staples covered and features bralettes, joggers, tees, caps and backpacks, which the brands claim will ensure you look “festival-ready and feeling finger lickin’ good”.

    Inspired by KFC’s history, including its menus and slogans, the collection includes HYPE’s original dad cap shape with ‘Bargain Bucket’ emblazoned across the front.