From high street brand Top Shop to tea retailer Twinings, UK retailers have been flocking to set up virtual shops on Alibaba’s business-to-consumer site Tmall, and the move appears to be paying off handsomely.
In 2014, sales of British products on Tmall.com surged 94 percent on-year, reflecting both increased supply – as more UK labels opened up sales channels – and growing demand among the country’s burgeoning middle class.
Tmall, China’s biggest e-commerce site, currently hosts over 130 UK companies, most of them in the apparel, food and baby products categories.