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Tag: asia

  • TiVo, Netflix ink product, IP deals

    TiVo, Netflix ink product, IP deals

    TiVo and Netflix have signed licensing agreements that allow both companies to deliver a better entertainment experience to consumers.

    A product agreement calls for TiVo to continue integrating Netflix into TiVo set-top boxes available to consumers through a select, but growing number of pay-TV providers and retail stores.

    Customers will benefit from the integrated offering, which includes unified search across the content catalog and a Netflix button on remote controls.

    “The partnership between Netflix and TiVo dates back to our early days of streaming video,” said Bill Holmes, Netflix global head of business development. “Building on this history, the agreements provide consumers freedom to watch their favorite TV shows and movies whenever and wherever, with an integrated experience across more devices.”

    A separate intellectual property agreement provides Netflix a license to the TiVo patent portfolios and a license to the Intellectual Ventures patent portfolio for over-the-top offerings.

    This agreement represents one of the first licenses granted under the exclusive partnership with Intellectual Ventures announced earlier this year.

    “Our agreements with Netflix represent a major milestone for TiVo as we expand our offerings for the fast-growing OTT space, and further demonstrates our commitment to delivering innovative technologies to new and emerging markets,” said Tom Carson, CEO, TiVo.

    “From products to patented technologies, TiVo is helping companies quickly adapt to a rapidly changing media industry and create beautiful user experiences that keep consumers connected to their favorite entertainment,” said Carson.

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  • Digital ads reach across APAC for 18-34 year olds improving

    Digital ads reach across APAC for 18-34 year olds improving

    The success rate of digital advertising campaigns in reaching their intended audiences has lifted significantly within a number of demographic groups across Asia Pacific, in particular for the highly sought-after 18-34 year old segment, as advertisers and their media agencies become more adept with media planning and buying, according to a new benchmarking study of the global digital advertising landscape by Nielsen.

    The Nielsen Digital Ad Ratings Global Benchmarks study, which assessed more than 47,000 digital campaigns across 17 countries in North America, Europe, Latin America and Asia Pacific, found that across Asia Pacific, digital advertising campaigns intended for consumers aged 18 to 34 years had the highest on-target success rate, with 63% of the advertising destined for these consumers hitting the mark, up from 53% in 2015.

    Campaigns aimed at females within the 18- to 34-year-old age group experienced the highest lift in on-target reach, posting a 15-percentage-point improvement to 51%.

    “The Nielsen Digital Ad Ratings benchmark report is shining new light for advertisers on how their digital advertising campaigns are faring in comparison to industry norms,” said Annette Kunst, managing director for Media at Nielsen Singapore.

    “The year-on-year performance improvement shows that an increase in independent measurement can lead to more transparency, and that ultimately improves overall reach and ad spend efficiency,” said Kunst.

    Across platforms, advertising served up via desktop still outperforms mobile advertising when reaching broad audience segments. Desktop advertising intended for people aged 18 to 49 years achieved a 70% on-target success rate, compared to 66% for mobile.

    Conversely, for more niche audiences or narrower segments such as the 18- to 34-year-age group, mobile has a higher success rate – 65% of mobile ads hit their mark, compared to 61% for desktop.

    “Mobile’s success reaching more narrowly defined audiences reinforces that mobile devices provide a highly personalized platform with the potential for more precise connections, and that’s reflected in the rapid increase we’ve seen in mobile advertising, where 45% of the digital advertising campaigns we measure today across Asia Pacific include a mobile component,” said Kunst.

    “With increasing media fragmentation, marketers need to consider all the screens at their disposal when trying to reach their audience,” she said. These benchmarks can help media buyers and sellers better evaluate total digital reach.”

    Looking across categories, Computer & Electronics and Travel marketers had an easier time reaching their desired audience, achieving an on-target success of 68% and 67% respectively. The Automotive and CPG sectors highlight opportunities to optimize reach and maximize return on ad spend, with 47% and 43% of digital ads respectively reaching their intended audience.

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  • Thailand’s green material Industry and the green building trend

    Thailand’s green material Industry and the green building trend

    In the midst of today’s environmental movement, green buildings (buildings designed to be environmentally friendly through more efficient use of resources) are popping up more and more in Thailand.

    Using data from green building credentialing bodies like the U.S. Green Business Council (USGBC), which developed the Leading in Energy & Environment Design (LEED), and the Thai Green Building Institute (TGBI), which developed Thailand’s Rating of Energy and Environment Sustainability (TREES), EIC found that the number of certified green buildings and buildings in the process of accreditation in Thailand has risen substantially, increasing from six buildings in 2007 to 243 buildings in 2015.

    With EIC’s estimate of 294 green buildings in 2016, the average annual growth rate for green buildings in Thailand is 54%. Thailand’s green building area increased from 40 thousand square meters in 2007 to 4.3 million square meters in 2015, and it is estimated that it will reach 5.0 million square meters by the end of 2016, pushing average growth to 71% per year (Figure 1).

    Green buildings in Thailand consist of office buildings (around 40%), retail stores and shops (around 30%), and other structures such as factories, residential buildings, hotels, and schools (around 30%) (Figure 2).

    Although the costs of building green are higher than construction costs for conventional buildings, it is the benefits they offer that are responsible for the expansion of green structures today.

    The average cost of building green in Thailand is 20,700 baht per square meter, which is about 5.2% higher than the average conventional building cost of 19,700 baht per square meter (Figure 3).

    This is because building green involves more restrictions in choosing materials and in designing building systems, as well as additional fees for obtaining LEED or TREES credentials. However, owners can gain both monetary and non-monetary advantages from green buildings. Monetary benefits include a decrease in building management expenses like electricity and water costs that can be reduced by 10% or around 90 baht per square meter per year, and up to about 21% or 180 baht per square meter per year by the fifth year after the completion of the project (Figure 4). These numbers are comparable to the decrease in energy costs of  well-known green building Energy Complex.

    The Energy Complex building contains 192 thousand square meters of utility space and has reduced building management costs per year by about 28 million baht, or about 146 baht per square meter per year.  Another monetary advantage for green building owners is increased rents. Rents for green buildings are around 30% higher than those of conventional buildings in the same area, or about 230 baht per square meter per month (Figure 4). Non-monetary benefits include significantly higher worker productivity in green buildings compared to conventional buildings, deduced from sick day records and illnesses caused by sick building syndrome.

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  • Sagawa to buy Vietnamese delivery service

    Sagawa to buy Vietnamese delivery service

    The Sagawa group will acquire Phat Loc Express, Vietnam’s fifth-largest delivery service, gaining a foothold to expand operations nationwide as online shopping continues to grow.

    Japan’s SG Holdings, the parent of Sagawa Express, will buy all of Phat Loc’s shares from management. The Vietnamese company was established in 2001 and has about 1,200 employees. Its roughly 60 branches cover deliveries in the entire country. Phat Loc logged sales of over $9 million in 2015, and the purchase price likely will be a similar amount. With a market share of just a few percent, the company is dwarfed by Vietnam’s two major delivery services.

    SG Holdings began deliveries in Vietnam via a local subsidiary in 2012. The company handles its own deliveries in Ho Chi Minh City and Hanoi but contracts local businesses for other regions. The purchase of Phat Loc will let SG Holdings expand service nationwide.

    Vietnam’s service quality remains rather low, and packages sometimes arrive late or damaged. The Sagawa group will tap its Japanese know-how to try to boost the quality of Phat Loc’s service in order to challenge Vietnam’s delivery leaders.

    SG Holdings teamed with major Vietnamese real estate and retail company Vingroup in November. The Japanese business will deliver products for the group’s supermarkets and convenience stores. The delivery company is accelerating its Southeast Asian expansion, partnering this year with companies in Indonesia and the Philippines.

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  • Singapore Slingers seals three-year broadcast deal with StarHub

    Singapore Slingers seals three-year broadcast deal with StarHub

    Slingers and StarHub have entered into a partnership that will see the pay TV operator become the official broadcast partner of the Singapore Slingers for three years starting with the upcoming ASEAN Basketball League (ABL) season.

    All of the Slingers’ matches in the ABL will be shown “live” on StarHub’s free sports channel, Hub Sports Arena (StarHub TV Channel 112/205). Non-StarHub TV customers can also watch the channel by connecting their TV sets to a cable point and turning to 76.25MHz.

    In addition, the games will be accessible on smart devices through StarHub’s online streaming service, StarHub Go.

    “This broadcast agreement with StarHub is poised to give the team a massive boost as our games can now reach a wider audience,” said Michael Johnson, general manager of the Singapore Slingers. “After coming so close to winning the league last season, we believe we are poised to go on another championship run, and our fans will be able to follow us more closely with this partnership.”

    Lee Soo Hui, head of content and TV at StarHub, said that being a homegrown brand, they are proud to back the Slingers.

    “The team is fueled by the support of the fans which is why we are making it as convenient as possible for them to follow the Slingers,” said Lee. “With this partnership, Slingers fans can now catch the team’s ABL matches ‘live’ on multiple platforms across TV, tablets and smartphones, so they can cheer the team on wherever they are.”

    She said StarHub will also be looking to engage fans by running contests where viewers can stand to win premiums and tickets to Slingers matches.

    Now into its seventh season, the six-team ABL welcomes three new teams to the league – Alab Pilipinas (Philippines), Hong Kong Eastern Long Lions (Hong Kong) and Kaohsiung Truth (Taiwan). They will be joined by the defending champions Westports Malaysia Dragons (Malaysia), Singapore Slingers (Singapore) and Saigon Heat (Vietnam).

    Each of the six teams will face each other four times during the three-month elimination round. The top four squads with the best record will then enter the playoffs.

    Meanwhile, StarHub TV in partnership with Astro Malaysia, is launching Go Shop (StarHub TV Channel 110), a 24-hour, Mandarin shopping channel that will also be made available on StarHub Go, StarHub’s video streaming service, by early next year.

    To entice consumers, Go Shop will introduce special offers on TV through innovative bundling that cannot be found anywhere else. It aims to offer value by combining the main product with other product lines to complement the core offering.

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  • IMDA investigating Singtel broadband outage

    IMDA investigating Singtel broadband outage

    Singapore’s Infocomm and Media Development Authority (IMDA) is investigating Singtel over a recent nearly 24-hour broadband outage islandwide.

    Singtel announced the outage commenced at around 8:45am on Saturday and services were fully restored at 8:25am on Sunday, although some customers were still reporting connection problems.

    The operator said on social media that its engineers are still tracing the cause of the outage, which was associated with servers being unable to assign IP addresses to customers’ modems. TV, fixed phone and mobile services remained unaffected.

    Engineers have so far ruled out a DDoS attack, indicating that the company did not face a Mirai-linked attack of the kind that left a significant portion of customers of Germany’s Deutsche Telekom without services late last month.

    Singtel announced it will provide affected broadband customers with a 10% discount on their month’s bill, and the company will waive mobile data charges accrued over the weekend for its joint broadband and mobile subscribers.

    In a statement, the IMDA said the regulator takes service outages seriously and will be investigating both the cause of the incident and the service recovery measures taken by Singtel.

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  • CNN taps Beme to launch new media outfit

    CNN taps Beme to launch new media outfit

    CNN is funding and launching by summer of 2017 a standalone startup and it has tapped with Beme co-founders Casey Neistat and Matt Hackett to build the new brand.

    The new company will be devoted to filling the world with timely and topical video and empowering content creators to use technology to find their voice.

    For the new outfit, CNN is hiring “dozens of producers, builders, developers, designers and content creators of every mold.”

    The deal also means that CNN has acquired Beme, which is the digital innovation piece of a multiyear development deal that will result in the formation of a new media company “bringing together technology and storytelling.”

    CNN said it was approaching this project as a startup, with Andrew Morse (GM, CNN Digital Worldwide), Chris Berend (SVP, digital video), Casey Neistat and Matt Hackett are the new brand’s founders.

    “And just like Great Big Story, it will operate as a separate, stand-alone business as part of the CNN Digital portfolio,” the company said.

    As for Beme, the app will cease to exist and the innovation team will focus on launching the new company and building premium and transformative technology-driven experiences for CNN’s portfolio of businesses. Users will be notified and will have ample time to download their videos.

    All 11 Beme employees will join CNN as a distinct technology group, dedicated to charting the future of CNN through innovative mobile video products –- some as stand alones, others as enhancements to the vast array of existing products in the CNN portfolio.

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  • Huge iPhone 7 sales reported in Vietnam

    Huge iPhone 7 sales reported in Vietnam

    Vien Thong A retailer said they would do their best to meet demands for 8,000 orders. FPT Shop in HCM City said they about 4,000 devices should be sold in the morning when the shop started the ceremony to transfer the pre-ordered phones.

    Doan Van Hieu Em, CEO of The Gioi Di Dong Store in District 1 also said they had seen a surge in customers. Em said they wouldn’t hold the transfer ceremony but make sure that the service is fast.

    “We’ll hold a product introduction and customer appreciation programme for buying the iPhone 7 tonight,” he said. “We expected to sell 10,000 devices today.”

    Meanwhile the atmosphere at smaller retail shops such as Hnam Mobile or CellPhoneS was quieter. Big retailers had hoarded most of the products so there’s not much left for them. Major mobile network operators are also selling the iPhone 7. Viettel said they would transfer 3,000 pre-ordered phones to customers on November 11.

    Most retailers confirmed the popularity of Apple products, especially iPhone 7 Plus this year. 70% of their orders are for iPhone 7 and iPhone 7 Plus. According to FPT Shop, the order for iPhone 7 Plus in the first day was four times higher than the iPhone 6 Plus.

    Retailers are reporting a shortage of iPhone 7 in jet black. Customers also favour matte black colour followed by gold and rose gold.

    It is predicted that by the end of November, nearly 100,000 iPhone 7 and iPhone 7 Plus would be sold in Vietnam.

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  • Chevrolet Sales Thailand Hands Out 500 One World Futbols

    Chevrolet Sales Thailand Hands Out 500 One World Futbols

    Chevrolet Sales Thailand recently donated 500 One World Futbols and numerous books to 25 schools within the province of Nakhon Pathom. The donations were facilitated through a coordinated effort with local dealership Chevrolet Chor Erawan Nakhon Pathom.

    Chevrolet Thailand and Chevrolet Chor Erawan Nakhon Pathom also coordinated a Chevrolet Play for Dreams corporate social responsibility (CSR) activity that saw two customers take delivery of brand-new Chevrolet Colorado pickup trucks.

    “Play is a fundamental human activity that can inspire children and adults alike. Thanks to the support offered by Chevrolet Chor Erawan Nakhon Pathom, we are able to engage with young students today, fueling their ingenuity and imagination for the future of Thailand,” said Wail Farghaly, Managing Director of GM Thailand and Chevrolet Sales Thailand.

    Chevrolet has thus far donated a total exceeding 24,000 One World Futbols throughout Thailand as part of its One World Play Project. The Play for Dreams event enabled students to get an up-close look at the new Colorado while receiving their futbols.

    Two of Chevrolet Chor Erawan Nakhon Pathom’s customers, Karun Khiaothongnoi and Prapas Bunpen, took delivery of their new Colorados in the presence of several executives, including Farghaly; Nataporn Jiramahapoka, Director of Sales and Network Development, Chevrolet Sales Thailand; Wiwat Chanwaowarm, Managing Director, Chir Erawan AutomobileNakhonpathom; Kanya Chanwaowarm, Assistant Managing Director, Chir Erawan Automobile Nakhonpathom; and Thanachart Chanwaowarm, Retail Operator, Chir Erawan Automobile Nakhonpathom.

    “We had a very successful launch of the new Colorado and have received many positive reviews from dealers, customers and the media. Today, we’re delighted to welcome Mr. Khiaothongnoi and Mr. Bunpen to the Chevrolet Colorado ownership family, and through a combination of the quality of the product, connectivity, and Complete Care program, we hope that they become customers for life,” Farghaly added.

  • Thai Airways International Shares Take A Dive Last Week

    Thai Airways International Shares Take A Dive Last Week

    The President of Thai Airways Charamporn Jotikasthira has told reporters that the full-year target of 180 billion baht is unlikely to be achievable.

    A report posted with regard Thailand’s crackdown on China’s so-called zero-dollar tours has led to a sharp decline in Chinese tourists. These tours were offered below cost, with operators making big profits through kickbacks from affiliated souvenir shops and service providers from which travelers were forced to buy at inflated prices.

    Thai Airways revenue from Chinese passengers has dropped by 25% over the past several months because of this crackdown.

    There are obviously other factors involved as Charamporn also said many economizing steps have not yet been fully implemented, suggesting that the full-year cost-cutting target may also be missed.

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  • Marie France Van Damme Opens Second Boutique in Hong Kong

    Marie France Van Damme Opens Second Boutique in Hong Kong

    Marie France Van Damme, the Hong Kong-based company known for its globally influenced line of luxury resort, swim, and ready-to-wear, announced today the opening of a seventh boutique in December 2016. Located in Hong Kong’s Elements shopping mall in Kowloon, the new store will mark Marie France Van Damme’s second retail location in Hong Kong, where the designer has lived for more than 30 years. The company opened its very first store in Hong Kong’s acclaimed International Finance Centre (IFC) mall in September 2013. 

    Situated on the second floor (Shop 2109) of the Elements shopping mall, within the International Commerce Centre (ICC), on 1 Austin Road West in Kowloon, the 700-square foot boutique will open alongside such brands as Gucci, Chanel and Prada and include Marie France Van Damme’s extensive luxury resort line. The ICC is Hong Kong’s tallest building and also houses The Ritz-Carlton and W Hong Kong. Incorporating Marie France Van Damme’s signature aesthetic, which blends subtle Asian influences and elegant simplicity, the boutique will feature teak wood, bronze panels, and embossed crocodile leathers with textiles and finishes that can be found in the designer’s home as well as her flagships in Hong Kong and London.

    The ICC’s waterfront location on Victoria Harbour, across from the IFC, suits its important role in the city in many ways. Feng shui teaches that mountains govern people, water governs wealth. The special placement of these skyscrapers is said to channel positive energy for health and prosperity. The shopping mall’s design, and its name, Elements, refer to the feng shui elements: wood, fire, earth, metal, and water. With a direct train linking Elements to Guangzhou, the new boutique will offer a unique luxury shopping experience in one of Hong Kong’s latest attractions on the Kowloon side of the city.

    As Marie France continues to expand her presence worldwide focusing on cities that not only inspire the designer, but also appeal to her sophisticated, jet-set clientele, Marie France Van Damme will celebrate the boutique opening with several special events in Winter 2016 and introduce a new in-store campaign photographed in Hong Kong by Herbert Ypma. The campaign will feature the new Resort 2017 collection, a return to the glamorous roots of resort wear with its muted palette of silver and nude, hand embroidery and opulent fabrics; from French lace to metallic-toned Italian weaves and featherweight Chinese Silks. 

    The company currently has 100 retail locations in some of the world’s most desirable places. Marie France Van Damme opened its first store in the fall of 2013 at the acclaimed International Finance Centre (IFC) in Hong Kong, a second in the summer of 2014 in Bangkok’s esteemed Mandarin Oriental, third and first European boutique in 2014 in London’s Brompton Cross neighborhood, and fourth boutique in the summer of 2015 in Phuket, Thailand. In November 2015, Marie France Van Damme introduced a fifth branded boutique in Singapore’s Takashimaya Shopping Centre and sixth retail location in Phuket in July 2016.

    Made in Hong Kong & South China

    Marie France Van Damme is proud of the production capabilities it has built for itself in the past 30 years. With couture and tailoring facilities in-house and embroidery produced across the border in China, every production piece is fitted and quality verified by Marie-France to ensure that the Marie France Van Damme label fulfills the highest standards in the industry.

    About Elements Shopping Mall/Hong Kong

    Offering over one million square feet of pure shopping experiences, the Elements shopping mall is located in Hong Kong’s tallest building the International Commerce Centre (ICC) on the Kowloon side of Hong Kong. A lavish world offering of shopping, dining, art and entertainment, Elements shopping mall is located next to Hong Kong’s most famous attraction Sky100 Hong Kong Observation Deck and takes a new approach to Hong Kong’s shopping environment and is themed after the five Chinese elements. The five elements are Metal (Luxury brands and world-class dining), Fire (Entertainment), Water (International cuisine), Earth (Fashion) and Wood (Health, Beauty and Lifestyle) whereas each zone is individually designed. Elements boasts a range of sought after brands, dining options, an ice rink and a 1,600 capacity cinema –  currently larger than any movie theatre in Hong Kong.

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  • Sunway Malls wins Gold Awards for Best Experiential Marketing Awards Malaysia

    Sunway Malls wins Gold Awards for Best Experiential Marketing Awards Malaysia

    Sunway Malls picked up two Gold Awards in front of 700 malls professionals, retailers and affiliated industries players at the inaugural Malaysia Shopping Malls Association’s (PPK) Best Experiential Marketing Awards 2016.

    Sunway Malls emerged as winners in two out of the three categories that saw 37 entries from 21 malls. The group beat competition from Mid Valley Megamall, Pavilion KL, Gurney Plaza and Gurney Paragon to clinch top spots.

    Sunway Pyramid picked up gold in Category C (malls above 1 million sq ft nett lettable area) for its marketing campaign “Captain America: Civil War” while Sunway Putra Mall’s “Kung Fu Panda Pawsome March” top Category B (malls with 500,001 to 999,999 sq ft nett lettable area).

    Both malls had teamed up with Disney’s Marvel and 20th Century Fox respectively to create various themed attractions that included out-of-mall activation, character appearances, life-size characters display, movie set inspired decorations and interactive sessions in their experiential marketing campaigns.

    “As malls become increasingly a focal place for the public, it’s imperative that they resonate and connect with shoppers at emotive and experiential levels,” said H.C Chan, CEO of Sunway Malls and Theme Parks.

    Malaysia mall industry is already facing intense competition as additional 27.28 mil sq ft retail space is being built to the existing 148.85 mil sq ft, bringing up the total retail space of 178.13 mil sq ft. in the country, according to National Property Information Center (NAPIC) data. This has resulted malls to adopt experiential marketing to stay competitive.

    For Sunway Pyramid, the campaign saw a 9.7% increase in traffic with 1.2 million shoppers interaction over the 24-day campaign period. Social engagement metrics scored 27.6 million reach with RM250,000 worth of publicity generated.

    Sunway Putra Mall’s footfall reached 800,000 during the campaign with RM200,000 worth of publicity generated while social media reach stood at 2 million.

    COO Kevin Tan said the Gold awards are a testament of the team’s hard work in the last few years. “The awards give us confidence that we are on the right path and doing the right things and we will forge forward with more confidence,” he added.

    The panel of judges included professionals from Branding Association from Malaysia, Tourism Malaysia, Focus Malaysia, Malaysia Institute of Architects and Lion & Lion.

    Judge Meredith Wallace, the Social Media Head of Lion & Lion commented “The entries were creative, inspired and showed a true understanding of today’s modern shoppers.”

    Malaysian malls over the years had gained recognition for their grand decorations and creative marketing campaigns that enhance shoppers’ shopping experience. PPK Malaysia’s inaugural AWARDS 2016 for BEST EXPERIENTIAL MARKETING were to honour these efforts for the best marketing programmes held in the past year.

    Qualified entries based on the malls’ marketing programmes held from 1 July 2015 to 30 June 2016 comprising experiential festival celebrations, themed events, sales promotions, public relations, advertising, new and social media, community etc. Judging were based on objectives and strategies, creativity, action plan, results, budget and cost effectiveness.

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  • Garuda Indonesia Opens Jakarta-Mumbai Route on December 12th

    Garuda Indonesia Opens Jakarta-Mumbai Route on December 12th

    Flag carrier Garuda Indonesia will open scheduled flights to India starting December 12, 2016. Garuda Indonesia will operate three flights a week from Jakarta to Mumbai via China.

    Garuda Indonesia president director Arif Wibowo said that the flights will make one transit stop in China in first phase of operation.

    “We will see how it goes in two or three months; if the results are good, we will make it direct flights,” he told reporters at a tourism event in Jakarta on Tuesday, December 6, 2016.

    Arif went on to say that India has a huge potential considering its 1.4 billion population. On the other hand, the number of tourists traveling from India to Indonesia is quite significant at 300,000 arrivals per year.

    As such, he is confident that seat occupancy rate of Garuda’s Boeing 737 to operate in that route will reach 70-75%.

    “More so because it will start to operate on the right time, i.e. before year-end holidays,” he added.

    Aside from India, Garuda will also open direct flights from China’s Chengdu province to Bali. Regular flights will commence mid-January 2017.

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  • CIBN picks Irdeto for China DRM

    CIBN picks Irdeto for China DRM

    China International Broadcasting Network (CIBN) has become the first Chinese customer for Irdeto Rights with China DRM Support.

    CIBN is one of the seven broadcasting networks that is licensed to distribute over-the-top (OTT) content in China by The State Administration of Press, Publication, Radio, Film and Television of the People’s Republic of China.

    Irdeto will help establish CIBN as a frontrunner for premium content offerings, especially Hollywood content, through OTT distribution. This will also provide studios and content providers with greater confidence to enter the Chinese market.

    “We are delighted to partner with Irdeto to integrate its China DRM solution to our OTT applications and set-top boxes (STBs), which will safeguard premium content on our network and platforms,” said Fu Qiang, deputy general manager of CIBN.

    “We are confident that our collaboration with Irdeto will improve overall viewer experience for our customers and instill greater confidence for the studios and content providers to enter the Chinese market, which will in turn generate revenue growth for our paid OTT offerings,” said Fu.

    By implementing Irdeto Rights with China DRM support, CIBN will be able to get the content protection they need in order to securely stream content to their customers, including premium content such as 4K and UHD.

    The solution also allows CIBN to accelerate the release of content more efficiently, an essential component given the industry is evolving rapidly.

    Operators and content owners will need to continually adapt and evolve with changing times to improve their content offerings and ensure a seamless user experience.

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