Tag: asia

  • Vodafone to sell New Zealand subsidiary for $2.23b

    Vodafone to sell New Zealand subsidiary for $2.23b

    Vodafone Group has arranged to sell a 100% stake in Vodafone New Zealand to a consortium of investors for NZ$3.4 billion ($2.23 billion).

    The consortium comprising New Zealand infrastructure investment company Infratil and Canadian investment company Brookfield Asset Management have executed a conditional agreement to buy out Vodafone’s New Zealand subsidiary.

    Under the agreement, Infratil and Brookfield will each contribute NZ$1.03 billion towards the purchase price, with the remainder to be funded through debt reduction and equity conversion.

    Vodafone New Zealand is the market’s largest mobile operator and second largest retail fixed broadband provider, with over 1,500 mobile sites and over 10,000km of cabling nationwide. The operator generated revenue of NZ$2 billion for the financial year ending in March.

    Pending approvals from New Zealand’s Overseas Investment Office and Commerce Commission, the merger is expected to close by the end of August.

    Upon completion of the merger, Vodafone Group and the new owners of Vodafone NZ plan to enter a multi-year partnership that will cover arrangements such as preferential roaming deals.

    The partner agreement is also expected to give Vodafone NZ access to Vodafone Group’s global IoT platform and centralized procurement agreements.

    Vodafone NZ CEO Jason Paris described the agreement as to the “best of both worlds” for its customers.

    “We’ve got the backing of two new world-class and long-term investors plus we can continue to tap into Vodafone’s global expertise, including all the services our customers value such as global roaming, global procurement, and the world’s largest IoT platform,” he said.

    “The key things will stay the same – our strategy, our people, our management team, our brand, and our ability to tap into Vodafone’s global products and services. What changes is our owners, who back our ambitious plans for New Zealand and who share our views on the importance of creating sustainable, long-term profitability in order to reinvest in the future.”

  • AllGoods marketplace reaches 1 million listings

    AllGoods marketplace reaches 1 million listings

    AllGoods, a free marketplace for Kiwi buyers and sellers, has announced it has reached its one-millionth listing, 12 months after launching.

    The TradeMe competitor said it has maintained steady growth over the past few months. Its app has also become the top New Zealand shopping app since it was released late last year, it said.

    “We’ve worked extremely hard over the past year to get where we are today,” said Levi Fawcett, AllGoods CEO. “We’ve talked with thousands of our users to make sure the platform provides a truly amazing buying and selling experience. Plus, it’s free.”

    The Christchurch-based startup said it already supports over 700 New Zealand businesses who sell through the online website and app. The company said it is their vision to use e-commerce as a sustainable means to support local businesses and give back to the community.

    “We’re offering a fresh spin on the classic online marketplace and while we have only just begun this journey, we look forward to the years to come,” Fawcett said.

    With Trade Me’s recent sale to British equity firm Apax Partners, AllGoods is now considered the largest Kiwi-owned marketplace in New Zealand.

    In October last year, AllGoods launched a new app for iOS and Android mobile devices.

    Features of the new app include easy listings and browsing, allowing users to post items in less than 30 seconds, and a built-in chat tab to get faster answers to questions on the site.

    “The team has tried to keep the platform as easy to use as possible, for both the everyday Kiwi and the average New Zealand business,” Fawcett said. “I think this has been fundamental to our success.”

  • Two million Shoppers to receive first eBay catalogue

    Two million Shoppers to receive first eBay catalogue

    EBay Australia is mailing its first-ever printed catalog to two million Australian households on Tuesday to remind customers that 90 percent of the products on its platform is brand new.

    The 16-page catalog contains over 100 items from the 40,000 Australian retailers that sell on the online marketplace, which is by far the most visited e-commerce site in the country.

    It features items from a range of categories, including electronics and technology, men’s and women’s fashion, heating, bedding, kitchen and cleaning, appliances, liquor, glassware, toys and gaming, entertainment, backyard, and garage.

    EBay selected items to reflect the range and value it offers compared to bricks-and-mortar retailers.

    “We partnered with our sellers to get the best deals on a variety of items including brands like Dyson, KitchenAid, and Apple – reflecting the unbeatable range and value on eBay,” Julie Nestor, chief marketing officer at eBay Australia said.

    “The product selection is also seasonal, showcasing our top picks for the winter months,” she said, hinting at the possibility of more seasonal catalogs to come.

    The catalog provides a way for eBay to reach customers offline. It’s another example of the growing trend of pure-play retailers branching out into the physical world, as they come to understand that shoppers don’t stick to a single channel.

    “We’re adopting a similar strategy many traditional bricks-and-mortar retailers have – by having both a physical and online presence,” Nestor said in an email announcing the catalog.

    EBay is also launching a shoppable digital catalog from May 21.

    Nestor declined to say whether the printed catalog is a precursor to other offline initiatives, such as a pop-up or bricks-and-mortar store, in future.

    “As Australia’s number one online shopping destination, eBay is always looking for new ways to engage with buyers and empower its seller community,” she said.

    “Both online and physical channels will continue to be important. “

    The two million households receiving the catalog are located across metro Sydney, Melbourne, Brisbane, and Perth and include existing buyers as well as those who may not have considered eBay before, Nestor said.

  • Coles reshaping 200 stores around convenience

    Coles reshaping 200 stores around convenience

    Coles is ramping up its convenience strategy, with a plan to grow sales on the back of “food-for-now” and “food-for-later” products. As part of this strategy, the brand will convert around 200 Coles supermarkets to a more premium, convenience-focused format, as shift 200 lower-volume stores to a more value-centric format, while adding around 75 new product lines to its existing range for ready-to-eat meals – such as breakfast foods, curries, soups, roast vegetables and stir-fry kits.

    According to the report, Coles chief executive Stephen Cain sees an opportunity through this strategy to grow another billion dollars in sales over the next five years.

    “It’s high growth and it mainly happens outside supermarkets at the moment,” Cain told.

    “Some of it will come from other players in the convenience market, but because it’s value-added it’s also growing the market as well.”

    Cain previously told analysts that the brand was changing rapidly in the space, but was still lagging behind the competition.

    “We are growing our baskets, and we are growing our transactions. We believe that we can do a better job with the convenience customers, and we’re setting up the business to do that going forward,” Cain said.

    Coles’ focus on convenience is not surprising, given the number of partnerships it has forged with third parties, since splitting from former-parent company Wesfarmers in late 2018, to ensure customers can get its products how they want when they want.

    Deals with online marketplace eBay and meal-delivery service Uber Eats are other incentives for Coles to improve its food-for-now and food-for-later offerings by allowing several pillars of the business to utilize the expanded range.

    “Making life easier for our customers means enabling our customers to fulfill their shopping needs ‘anytime, anywhere’,” a Coles spokesperson said.

    “We know our customers’ needs are changing rapidly and we are evolving our offer accordingly.”

    The convenience market is growing rapidly in Asia Pacific, with the region having been named the “largest and fastest-growing” convenience market in the world in a report by GlobalData.

    According to GlobalData retail analyst Honor Strachen, the changes being seen in the region’s convenience offers, such as those outlined by Coles, have been improving store sales and profitability at a time that retail space is becoming more expensive, and margins are increasingly under pressure from inflation and discounting.

  • Government to recommend vaping as healthier

    Government to recommend vaping as healthier

    The New Zealand Government is set to publicly recommend that Kiwis seeking to quit tobacco could use vaping as a healthier alternative, with a media campaign set to begin in August.

    While the New Zealand Ministry for Health website notes it “does not have enough evidence to recommend vaping products confidently as a smoking-cessation tool”, a spokesperson confirmed that vaping is intended to be a safe gateway for those who wish to give up cigarettes.

    “There is a scientific consensus that vaping is significantly less harmful than smoking,” the spokesperson said.

    “It is likely vaping can also be used to stop smoking but the evidence is still emerging. A number of large studies are underway and more information will be available over the next year.”

    The campaign is also set to limit access to vaping devices for non-smokers, especially the under-age, while also focusing on Māori women – who have been shown to have the highest smoking rate in the country at 32.5 percent.

    The shift in thinking is likely to assist with the Government’s ‘Smoke-free 2025’ target.

  • SK-II brings Future X Smart Store to Singapore

    SK-II brings Future X Smart Store to Singapore

    Japanese beauty brand SK-II has partnered with The Shilla Duty-Free to bring Future X Smart Store to Changi airport. According to SK-II, the smart store merges the latest digital technology with in-store experience to deliver “a convenient and pressure-free shopping experience”.

    “Travellers from all over the world now have the chance to experience the brand’s unique physical retail concept, merging the latest digital technologies with in-store elements to provide travelers with a convenient and pressure-free way to shop for skincare,” the brand said in a statement.

    The store consists of physical features such as the Discovery Bar, smart product scan and ‘Skincare GPS’ that help time-conscious travelers locate, learn about and buy SK-II products in the shortest time possible.

    At the Discovery Bar, consumers will learn more about SK-II’s range of skincare products at the touch of a button.

    The smart product scan tool uses advanced image-recognition technology to help customers locate products quickly. By scanning the SK-II product images they download to their mobile devices, travelers will be directed to the location of their desired product.

    The Skincare GPS facility lights up the location of the product on the store shelf to make it quicker and easier for shoppers to find items.

    The smart store is a part of SK-II’s foray into retail innovation “and the start of a global transformation to connect with a new generation of consumers who are yearning for more meaningful experiences with the brands”, the company said.

    SK-II has launched Future X Smart Stores in Tokyo, Shanghai, and Singapore.

  • Venture Capitalists invests in Vietnam’s Pizza 4Ps

    Venture Capitalists invests in Vietnam’s Pizza 4Ps

    Private-equity firm Mekong Capital has invested in Vietnamese pizza franchise Pizza 4P’s via the Mekong Enterprise Fund III.

    The franchise was set up in 2011 by Japanese owners and has grown its network of locations to 11 stores nationwide serving more than 4700 customers per day. The company has also developed a fledgling line of packaged consumer goods, such as specialty cheeses.

    “We are incredibly excited to partner with Pizza 4P’s,” said Mekong Capital founder Chris Freund. “Not only because we are huge fans of their product and see the potential for the brand to grow considerably, but also we are very inspired by the vision of the founders, Masuko and Sanae.”

    Mekong Enterprise Fund III currently has US$112.5 million in committed capital. Pizza 4P’s is the ninth company to receive investment from the fund.

  • Viettel completes Vietnam’s first 5G call

    Viettel completes Vietnam’s first 5G call

    Vietnamese military-run operator Viettel has completed the nation’s first 5G call in collaboration with Ericsson.

    During the trial, conducted as part of Viettel’s ongoing 5G technical testing program, the companies achieved a downlink speed of 1.5Gbps to 1.7Gbps.

    The Vietnamese government has been pushing for Vietnam to become one of the world’s early 5G adopters to help ensure the nation is at the forefront of the Industry 4.0 revolution.

    As part of these efforts, the government aims to ensure Viettel and other providers cover 5G in all of Vietnam’s high-tech zones, national innovation centers and smart factory areas by 2020.

    Viettel commenced deployment of Vietnam’s first 5G base stations in April as part of these trial efforts.

    The operator plans to test 70 5G base stations in Hanoi and Ho Chi Minh City in June in preparation for larger-scale deployment.

  • Japan bans handset-mobile service bundles

    Japan bans handset-mobile service bundles

    The Japanese government has passed a new bill aimed at reducing mobile prices for consumers and stimulating competition in the mobile market. The new bill includes provisions banning operators from offering bundled device and mobile plans under a single price package.

    The new law, which is due to take effect as early as the third quarter, is aimed at addressing a practice that consumers and lawmakers have complained make it difficult to compare prices between operators.

    Incumbent operators NTT Docomo, SoftBank and KDDI have been under pressure to reduce their mobile charges to help alleviate the financial pressure on consumers. As part of its efforts, the government has been seeking to address the issue of mobile operators offering device subsidies in exchange for relatively high prices for mobile services.

    Responding to this pressure, Docomo last month introduced a simplified fee structure that it says will have the effect of reducing mobile rates by up to 40%, and its rivals are considering following suit.

    The amended legislation also introduces new penalties for companies using misleading sales tactics, as well as a new registration requirement for handset retailers for regulatory purposes.

  • IoT-related data breaches on the rise, study shows

    IoT-related data breaches on the rise, study shows

    There has been a dramatic increase in IoT-related data breaches specifically due to an unsecured IoT device or application since 2017, says a study released by The Santa Fe Group.

    The study found these breaches accounted for 26%, up from 15%, and the figures might actually be greater because most organizations are not aware of every insecure IoT device or application in their environment or from third party vendors.

    More alarmingly, organizations surveyed have no centralized accountability to address or manage IoT risks.

    Less than half of company board members approve programs intended to reduce third-party risk and only 21% of board members are highly engaged in security practices and understand third party and cybersecurity risks in general.

    More than 80% of respondents believe their data will be breached in the next 24 months.

    “This study proves it’s no longer a matter of if but when and board members of organizations need to pay close attention to the issue of risk when it comes to securing a new generation of IoT devices that have found their way into your network, workplace, and supply chain,” said Cathy Allen, founder and CEO of The Santa Fe Group, Santa Fe, NM.

    “The study shows that there’s a gap between proactive and reactive risk management. The time to address this issue is now and not later.”

    The study also identifies the following areas in which organizations need to improve:

    • While respondents believe a positive tone at the top is important to minimizing business and third-party risks, few companies represented in this study are making board-level governance an essential part of their risk management program.
    • The IoT threat landscape is expanding rapidly, yet many companies are not assigning accountability or ownership to the management of IoT risks.
    • Staffing and budgets are not adequate to manage third-party IoT risks.
    • Third-party risk management (TPRM) programs should include IoT risks in order to evolve and mature their practices.
    • IoT risk assessment and due diligence must move from trust assurance to verify control validation techniques.
    • Companies should be prepared for IoT regulatory oversight to rise.
    • Most companies do not conduct employee training programs on the risks created by IoT devices. Such training must begin now.
  • LVMH finally makes Fenty fashion plans Public

    LVMH finally makes Fenty fashion plans Public

    The fashion industry’s worst-kept secret is now official: LVMH has, at last, confirmed it is extending its partnership with singer and celebrity Rihanna into fashion.

    “Everybody knows Rihanna as a wonderful singer, but through our partnership at Fenty Beauty, I discovered a true entrepreneur, a real CEO, and a terrific leader,” said LVMH chairman and CEO Bernard Arnault.

    As a result, LVMH and Robyn Rihanna Fenty will launch a new luxury Maison headquartered in Paris called Fenty. LVMH says it will be centered on Rihanna, developed by her, and will be shaped by her vision in ready to wear, shoes and accessories. It will launch in the Northern Hemisphere Spring of this year.

    “Designing a line like this with LVMH is an incredibly special moment for us,” said Rihanna. “Mr. Arnault has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits. I couldn’t imagine a better partner both creatively and business-wise, and I’m ready for the world to see what we have built together.”

    Arnault added: [Rihanna] naturally finds her full place within LVMH. To support Rihanna to start up the Fenty Maison, we have built a talented and multicultural team supported by the group resources. I am proud that LVMH is leading this venture and wish it will be a great success.”

    News of the new venture first broke in January when online portal WWD and the New York Times cited multiple unnamed sources confirming plans.

    The new Maison has launched a website: www.fenty.com

  • Apple India shortlists first flagship store Presence

    Apple India shortlists first flagship store Presence

    Tech retailer Apple may be close to opening its first retail outlet in India. People familiar with the plans said Apple India will decide within weeks on a premium location in Mumbai from a shortlist it is examining now. The hardware manufacturer has previously been unable to open in the territory due to regulations governing local sourcing, which prompted Apple to shift some manufacturing to India. The move will also result in the removal of the 20 percent tariff currently placed on iPhones because they are imported.

    While local preferences are for cheaper Chinese handsets, India still represents a vast potential market for Apple as it loses ground in China.

    “India is a very important market in the long term,” said Apple CEO Tim Cook. “It’s a challenging market in the short term, but we’re learning a lot. We plan on going in there with sort of all of our might.”

    With India currently being the fastest-growing smartphone market in the world, Apple has placed greater emphasis on gaining market traction there in recent years. A new country chief was named last November after previous efforts yielded disappointing results. The firm now commands an estimated 1 percent of the country’s smartphone market.

    “Its own retail store might be just what Apple requires to reinforce its premium image,” said Rushabh Doshi, an analyst at global research firm Canalys. “A store just before the next launch will be the perfect timing for Apple to restart its Indian growth story.”

  • New Zealand introduces groundbreaking zero carbon bill

    New Zealand introduces groundbreaking zero carbon bill

    New Zealand’s long-awaited zero carbon bill will create sweeping changes to the management of emissions, setting a global benchmark with ambitious reduction targets for all major greenhouse gases.

    The bill includes two separate targets – one for the long-lived greenhouse gases carbon dioxide and nitrous oxide, and another target specifically for biogenic methane, produced by livestock and landfill waste.

    Launching the bill, Prime Minister Jacinda Ardern said, “carbon dioxide is the most important thing we need to tackle – that’s why we’ve taken a net zero carbon approach. Agriculture is incredibly important to New Zealand, but it also needs to be part of the solution. That is why we have listened to science and also heard the industry and created a specific target for biogenic methane.”

    The Climate Change Response (Zero Carbon) Amendment Bill will:

    • Create a target of reducing all greenhouse gases, except biogenic methane, to net zero by 2050
    • Create a separate target to reduce emissions of biogenic methane by 10% by 2030, and 24-47% by 2050 (relative to 2017 levels)
    • Establish a new, independent climate commission to provide emissions budgets, expert advice, and monitoring to help keep successive governments on track
    • Require the government to implement policies for climate change risk assessment, a national adaptation plan, and progress reporting on the implementation of the plan.

    Bringing in agriculture

    Preparing the bill has been a lengthy process. The government was committed to working with its coalition partners and also with the opposition National Party, to ensure the bill’s long-term viability. A consultation process in 2018 yielded 15,000 submissions, more than 90% of which asked for an advisory, independent climate commission, provision for adapting to the effects of climate change and a target of net zero by 2050 for all gasses.

    Throughout this period there has been a discussion of the role and responsibility of agriculture, which contributes 48% of New Zealand’s total greenhouse gas emissions. This is an important issue not just for New Zealand and all agricultural nations, but for world food supply.

    Ministry for the Environment, CC BY-ND
    Another critical question involved forestry. Pathways to net zero involve planting a lot of trees, but this is a short-term solution with only partly understood consequences. Recently, the Parliamentary Commissioner for the Environment suggested an approach in which forestry could offset only agricultural, non-fossil emissions.

    Now we know how the government has threaded its way between these difficult choices.

    Separate targets for different gases

    In signing the Paris Agreement, New Zealand agreed to hold the increase in the global average temperature to well below 2°C and to make efforts to limit it to 1.5°C. The bill is guided by the latest Intergovernmental Panel on Climate Change (IPCC) report, which details three pathways to limit warming to 1.5°C. All of them involve significant reductions in agricultural methane (by 23%-69% by 2050).

    Farmers will be pleased with the “two baskets” approach, in which biogenic methane is treated differently from other gasses. But the bill does require total biogenic emissions to fall. They cannot be offset by planting trees. The climate commission, once established, and the minister will have to come up with policies that actually reduce emissions.

    In the short term, that will likely involve decisions about livestock stocking rates: retiring the least profitable sheep and beef farms, and improving efficiency in the dairy industry with fewer animals but increased productivity on the remaining land. Longer-term options include methane inhibitors, selective breeding, and a possible methane vaccine.

    Net zero by 2050 on all other gasses, including offsetting by forestry, is still an ambitious target. New Zealand’s emissions rose sharply in 2017 and effective mechanisms to phase out fossil fuels are not yet in place. It is likely that with protests in Auckland over a local 10 cents a liter fuel tax – albeit brought in to fund public transport and not as a carbon tax per se – the government may be feeling they have to tread delicately here.

    But the bill requires real action. The first carbon budget will cover 2022-2025. Work to strengthen New Zealand’s Emissions Trading Scheme is already underway and will likely involve a falling cap on emissions that will raise the carbon price, currently capped at NZ$25.

    In an initial reaction to the bill, the National Party welcomed all aspects of it except the 24-47% reduction target for methane, which they believe should have been left to the climate commission. Coalition partner New Zealand First is talking up their contribution and how they had the agriculture sector’s interests at heart.

    While climate activist groups welcomed the bill, Greenpeace criticized the bill for not being legally enforceable and described the 10% cut in methane as “miserly”. The youth action group Generation Zero, one of the first to call for zero carbon legislation, is understandably delighted. Even so, they say the law does not match the urgency of the crisis. And it’s true that since the bill was first mooted, we have seen a stronger sense of urgency, from the Extinction Rebellion to Greta Thunberg to the UK parliament’s declaration of a climate emergency.

    New Zealand’s bill is a pioneering effort to respond in detail to the 1.5ºC target and to base a national plan around the science reported by the IPCC.

    Many other countries are in the process of setting and strengthening targets. Ireland’s Parliamentary Joint Committee on Climate recently recommended adopting a target of net zero for all gasses by 2050. Scotland will strengthen its target to net zero carbon dioxide and methane by 2040 and net-zero all gasses by 2045. Less than a week after this announcement, the Scottish government dropped plans to cut air departure fees.

    One country that has set specific goals for agricultural methane is Uruguay, with a target of reducing emissions per kilogram of beef by 33%-46% by 2030. In the countries mentioned above, not so different from New Zealand, agriculture produces 35%, 23%, and 55% of emissions, respectively.

    New Zealand has learned from processes that have worked elsewhere, notably the UK’s Climate Change Commission, which attempts to balance science, public involvement and the sovereignty of parliament. Perhaps our present experience in balancing the demands of different interest groups and economic sectors, with diverse mitigation opportunities and costs, can now help others.

  • Temple & Webster posts strong Sales during First half of the Year.

    Temple & Webster posts strong Sales during First half of the Year.

    Temple & Webster’s revenue grew by around 40 percent to roughly $32 million in the first four months of the year, the online furniture and homewares business said in a trading update to analysts.

    With two months still go in the second half of fiscal 2019, the retailer indicated it has seen the continued uptake of online furniture shopping due to demographic changes, something chief executive Mark Coulter previously explained when the business revealed its $3 million profit during the first half of its 2019 financial year.

    “The trend to online actually accelerated during a tougher retail environment, and I think we’re benefiting from that trend,” Coulter told.

    “Irrespective of any macro-economic trend, there’s still that shift toward online. Millennials are still growing up, and are still moving out of home and are buying their first or second property. That’s going to happen regardless of any downturn.”

    The business’s focus on improving and increasing its range has allowed it to sell across multiple demographics, and the number of active customers grew 36 percent to approximately 260,000 as of April 30, 2019.

    In the first four months, the company also launched its first by-appointment trade and commercial showroom in Sydney.

    The showroom is described as the brand’s first permanent physical experience, offering customers the ability to touch and feel products, view samples, and review designs prior to large scale purchases.

    “I think as the order value gets bigger and as the order gets more complicated, having a physical space for someone to meet an account manager will help,” Coulter previously told.

    “From a customer point of view, we don’t envisage having many showrooms around the country… I think the main game for us is going to online for a very long time.”

  • Bosch Goes For Platinum-Light Fuel Cells

    Bosch Goes For Platinum-Light Fuel Cells

    Global automotive supplier Bosch expects platinum to play only a minor role in its new fuel cells, giving precious metal markets scant benefit even as the technology gains momentum for pollution-free transport. According to Reuters calculations, Bosch would only need a tenth of the platinum used in current fuel cell vehicles.

    Hopes of reviving demand and prices of platinum increasingly hinges on widespread uptake of fuel cells in vehicles, ships, and trains to make up for dwindling amounts used in each device, analysts say.

    The spot price of platinum has shed more than 40 percent in the last five years, burdened by persistent oversupply, before rebounding slightly in recent months.

    But hopes that fuel cells will boost long-term demand may be dampened after Germany’s Robert Bosch GmbH told Reuters that platinum was expected to play only a “minor role” in its plans to mass produce fuel cells.

    Privately-owned Bosch, which last month signed a deal with Powercell Sweden AB to mass-produce fuel cells, said its fuel cell design was not finalized, but it expects them to use only as much platinum as a diesel catalytic converter.

    A catalytic converter in a diesel passenger vehicle typically uses three to seven grams of platinum compared with around 30-60 grams currently needed for a fuel cell for the same vehicle, according to analysts.

    “There has been lots of optimization work concerning platinum in fuel cells,” Achim Moritz, product manager for mobile fuel cells at Bosch, told Reuters.”If you look at a diesel catalytic system, there is about the same amount of platinum content you need for a fuel cell,” he added.

    He declined to give specific estimated figures for the S3 fuel cell system it is developing with Powercell and expects to launch by 2022, citing commercial sensitivities.

    Bosch’s fuel cell deal with Powercell, announced last month, was another signal that the technology is poised to be rolled out more widely as governments toughen emissions regulations.

    China is leading the way, targeting 2 million fuel cell vehicles by 2030.

    Fuel cells generate electricity through a chemical reaction using hydrogen as a fuel and platinum as a catalyst but comprise only a fraction of the electric vehicle (EV) market even though they allow vehicles to travel much longer distances between charges than battery powered cars.

    For years, fuel cells were expected to boost platinum demand dramatically, but doubts have increased due to reports that scientists have found ways to cut the amount of platinum they contain.

    The best selling fuel cell vehicle, Toyota’s Mirai, is expected to cut platinum by two-thirds to around 10 grams per vehicle in its next version, down from 30 grams in the current model, according to David Hart, director of E4tech consultancy, based in Lausanne.

    “They (fuel cell makers) all have a pathway of using less platinum, which is fairly clear,” Hart said.

    Toyota Motor Corp declined to comment.

    Hyundai Motor Co has cut the amount of platinum needed for the fuel cell stack in the latest edition of its NEXO, released last year, to 56 grams from 78 grams previously, a company spokesman told Reuters.

    Hyundai plans to invest over 6 billion euros to make 700,000 fuel cell systems annually by 2030.

    Fuel cells give EVs longer ranges and recharging takes a matter of minutes, a fraction of what is needed for batteries.

    Hyundai’s NEXO has a range of 380 miles compared to 226 miles for the best-selling battery electric vehicle, Nissan’s Leaf.

    That is especially useful for heavy goods vehicles and buses, which are expected to be the primary market for fuel cells initially.

    “The heavy-duty truck side is the biggest initial opportunity for fuel cells because they are very hard to electrify with batteries,” said Marten Wikforss, a consultant for Sweden’s Powercell.

    Batteries would take up more space in a heavy goods truck and would take hours to recharge.

    Once costs come down, fuel cells may also appeal to car buyers who do not want to worry about frequent and time-consuming recharging.

    If fuel cells catch on in ships and trains as well as road vehicles, platinum demand may get a boost despite the lower loadings due to the sheer numbers, some analysts said.

    Global demand for platinum for all fuel cells from vehicles is forecast rise to 366,000 ounces by 2030 but to surge to 965,000 ounces when including other fuel cell and hydrogen uses, said Jonathan Butler, head of business development at Mitsubishi.