Tag: asia

  • Shopify has your back if you want to try the AI magic with a new image editor

    Shopify has your back if you want to try the AI magic with a new image editor

    Back in ancient times, supermarkets used to hand out paper brochures with the week’s top offers. Naturally, you didn’t pay much attention to the product image – you focused on the price.

    It’s only after you try to sell something online – and you need a cool product photo – that you realize there’s a thing called “product photography” and the eggs, ham or pineapple images didn’t just materialize out of thin air on the brochure’s pages.

    See, the better photo an offer has, the higher the chances for a successful deal.

    That’s why Shopify introduces a new tool to help out all who are selling products online. It’s an AI image editor that should aid users in creating more appealing and attractive images for their offers.

    Moving beyond the product-on-a-rug aesthetic can be challenging, and you’ll be surprised to see just how much money big companies spend on setting up dedicated product photography studios with expensive backdrops. Not to mention the cameras, lenses and manpower a brand has to invest in.

    Most people don’t have anything close to that, most people just have their iPhones and their bedrooms.

    The way Shopify’s AI editor will operate is you’ll upload an image of your product, and suggest certain edits that can be made to it. For example, if you have a picture of a pair of headphones, and you want to look like they are in the sky, you can upload the image and ask the AI to generate a background of the sky. Just like other image generators, this tool has different visual styles.

  • Vietcombank continues to achieve record profits

    Vietcombank continues to achieve record profits

    State-owned lender Vietcombank reported record pre-tax profits of VND41.2 trillion (US$1.68 billion) for 2023.

    Its previous highest was VND37.4 trillion a year earlier.

    It made the bank the most profitable in the industry by a margin of tens of trillions of dong.

    Profits before credit risk provisioning were worth VND45.8 trillion, a 2.2% decline.

    But halving the provisioning to VND4.5 trillion meant the lender maintained profit growth.

    Vietcombank’s bad debts ratio (groups three to five) increased from 0.68% at the beginning of the year to 1% by the end, while loans that require attention (group two debts) surged by 40% to over VND5.55 trillion.

  • Apple chip builder TSMC not yet ready to move to next-gen lithography system

    Apple chip builder TSMC not yet ready to move to next-gen lithography system

    Back in December, Dutch tech giant ASML shipped its first High-NA Extreme Ultraviolet (EUV) lithography machine (EXE:5000) to Intel. The $400 million machine will take us to the next tier of chip production with a process node of 2nm and less. The original EUV machines, also made by ASML, were necessary to get chip foundries to manufacture components under 10nm. A lower process node means smaller transistors, meaning more can fit inside a chip. The higher a chip’s transistor count, the more powerful and/or energy efficient it is.

    The reason that the EUV machine is so important is that it prints circuitry patterns on silicon wafers that are thinner than human hair. This is required when you are building a chip with billions of transistors inside. The 7nm A13 Bionic SoC, used to power 2019’s iPhone 11 series, contained 8.5 billion transistors. The 3nm A17 Pro used to run the iPhone 15 Pro and iPhone 15 Pro Max sports 19 billion transistors.

    The 8 nm resolution of the EXE:5000 means that chipmakers can pack more transistors into a single chip. Smaller transistors are more energy efficient – that means the chips will be able to do more with less.-ASML

    The new High-NA EUV machine has a 0.55 numerical aperture (NA) lens giving it a resolution of 8nm compared to the current machines’ resolution of 13nm (.33 NA). This means that the new machines can print transistors 1.7 times smaller resulting in transistor densities 2.9 times larger with a single exposure. The result? More powerful or energy-efficient chips. The new machines can also print 185 wafers per hour, rising to 220 by 2025. That compares to the 160 wafers per hour that can be printed with the current EUV machines.

    The current Low-NA EUV machines can produce the same resolution but only after two exposures are made using double patterning. However, there are risks with double patterning including longer production times, and increased risk that a defect will occur. It can also lead to performance variability among manufactured chips.

    ASML is quick to tell you what can go wrong with double patterning since it would prefer foundries spend the bigger bucks on the newer machines. But TSMC’s N3B process node, which supposedly relies on double patterning, was used to manufacture the A17 Pro application processor used on all of those iPhone 15 Pro and iPhone 15 Pro Max units made by Apple, and the M3 chip used to power high-end Macs. ASML says that its clients are just now doing their research into the High-NA EUV.

    Financial institution China Renaissance (via

    Eventually, TSMC, Samsung Foundry, and others will have to join Intel and start making the investments needed to move to the High-NA EUV. That time might end up being soon with TSMC and Samsung looking to start 2nm production in 2025 moving to 1.4nm production in 2027.

  • Google expands passkey support to more devices with new partners in tow

    Google expands passkey support to more devices with new partners in tow

    Logging into internet accounts can be quite a challenge, especially when you have to keep track of multiple passwords. This is why Passkeys, the sign-in method that is touted as the safer alternative to passwords, have become Google’s preferred authentication method for personal accounts.

    Last year, Google made a concerted effort to encourage more people to use passkeys, going as far as working with industry partners to ensure that passkeys are easily accessible on various websites and apps. However, there is still work to be done.

    As part of the December Pixel Feature Drop, Google introduced a new feature to Google Password Manager, allowing users to easily identify which of their accounts support passkeys and upgrade to them with just a few taps. This feature is currently accessible on the Pixel 5a and newer as well as the Pixel tablet, with plans to expand its availability to other platforms shortly.

    However, in a blog post today, Google announced that it has partnered with several companies, such as Adobe, Best Buy, DocuSign, eBay, Kayak, Money Forward, Nintendo, PayPal, Uber, and Yahoo! Japan, to enhance the passkey update process for more users. For users who are already signed up with one of the early launch partners, Google Password Manager for Pixel will assist in locating the precise location on the website or app where users can easily upgrade to a passkey, essentially eliminating the need for manual searching in account settings.

    Passkeys provide an added layer of security as they are unique to each account, making them more resistant to phishing attacks compared to regular passwords. They are also more user-friendly since users don’t have to remember a complicated password, and can instead have the option to sign in using their fingerprint, face recognition, or PIN. With the increasing adoption of passkeys by websites and apps, they seem to be on their way to becoming the standard for online authentication.

  • UBS It’s Major Shareholders Pull in Opposite Directions

    UBS It’s Major Shareholders Pull in Opposite Directions

    UBS can’t grow fast enough for newly onboarded financial investor Cevian. Meanwhile, two other major shareholders are now expressing concerns about the size of the new megabank in Switzerland.

    The program for integrating Credit Suisse is in place, and UBS will start acquiring the clients and legal units of the crisis-hit bank over the next few months. But the company’s major shareholders are now flexing their muscles.

    Shareholder representative Ethos Foundation expressed its concerns. The even larger banking behemoth could influence regulation in the country and undermine Switzerland’s ability to rein in banks’ risk-taking, the Western Switzerland-based organization says. Ethos advises investors who own up to 5 percent of all UBS shares.

    That is not all. Another investor, apparently one of the bank’s top ten shareholders, also voiced unease on condition of anonymity.

    According to the report, the professional investor fears a conflict may arise between UBS and the Swiss authorities and lawmakers over the bank’s size. Such a dispute could hamper the smooth running of the institution.

    In fact, an evaluation commissioned by the Federal Council on the «new» UBS and expected to be published in April is already causing nervousness. Finance Minister Karin Keller-Sutter recently said that the primary goal of bank regulation was to protect the state and taxpayers.

    While Ethos and Co. may be expressing concerns in this regard, the big bank cannot grow quickly enough for Cevian. The Swedish financial investor acquired UBS shares worth around 1.2 billion euros last December and expressed high hopes when it stepped onboard. Cevian thinks the major bank could double its stock price to 50 Swiss francs within a reasonable period.

    Among major shareholders, this has produced a tug-of-war between these parties – another focal point that the bank management, already busy with the Credit Suisse integration, has to grapple with.

    UBS has already commented on the report. The bank believes the focus on its balance sheet is misleading. About 20 percent of total assets are highly liquid, while 15 percent are mortgages for retail clients and wealthy private clients, which would only pose very low risks.

  • Pandora switches to 100 per cent recycled gold and silver

    Pandora switches to 100 per cent recycled gold and silver

    Pandora has shifted to using recycled silver and gold for all of its jewelry, a move it said will avoid significant greenhouse gas emissions.

    The new strategy aims to reduce 58,000 tons of carbon dioxide every year. According to the company, the carbon footprint of recycled silver is one-third compared to mined silver, while recycling gold emits less than 1 per cent of the carbon emissions from mining new gold.

    The target was previously set for 2025, but has been achieved early thanks to the strong commitment from the firm’s suppliers.

    Suppliers have had to switch their operations to only source materials that are certified recycled according to the Responsible Jewelry Council Chain of Custody.

    Pandora currently produces its jewelry with 97 per cent recycled silver and gold and is expected to increase to 100 per cent from this year’s second half.

    “Precious metals can be recycled forever without any loss of quality. Silver originally mined centuries ago is just as good as new, and improved recycling can significantly reduce the climate footprint of the jewelry industry,” said CEO Alexander Lacik.

    The Copenhagen-based company sells its products in more than 100 countries through more than 6500 points of sale, including some 2500 concept stores.

  • Huawei to take on iPhone 16 line in China with the Mate 70 series this coming September

    Huawei to take on iPhone 16 line in China with the Mate 70 series this coming September

    Huawei shocked everyone last August when it announced the Mate 60 series, powered by the first 5G Kirin chipset in over three years. The component was produced by China’s largest foundry, SMIC, using its dated 7nm process node. Chinese consumers took the announcement as a sign that somehow Huawei and SMIC were able to defeat the sanctions placed on Huawei by the U.S. and this nationalism helped Huawei sell 30 million units of the series.

    The Mate 70 series will be released next September, timed to go up head-to-head with the iPhone 16 line, at least in China. Back in October, the iPhone 15 Pro Max was the best-selling smartphone in China with a 5% share of the market compared with the 4% share earned by the Mate 60 Pro and the iPhone 15 Pro. For the entire fourth quarter of 2023, Apple owned a leading 20.2% of the Chinese smartphone market while Huawei was third at 15.2% following a 71.1% year-over-year hike thanks to the Mate 60 series.

    For the whole year, Apple led with 17.3% of smartphone sales in the world’s top smartphone-buying country. Former Huawei sub-brand Honor was second with a 17.1% share. Huawei was not in the top five. Weibo blogger @SmartPikachu says that the Mate 70 line could be the most powerful handset series in the market later this year. That seems impossible unless Huawei is able to get access to cutting-edge application processors built using a 3nm process node. Currently, SMIC isn’t able to produce chips with a node under 7nm.

    Lower process nodes mean smaller transistors, meaning more can fit inside a chip. The higher a chip’s transistor count, the more powerful and/or energy-efficient a chip is. We could see a new Kirin chip power the Mate 70 line, but with SMIC unable to buy an extreme ultraviolet lithography machine from ASML, breaking the 7nm barrier will be extremely difficult for SMIC and Huawei.

    The next flagship series due from Huawei is the photography-based P70 line. Huawei is also said to be working on the Pocket S2, the second-generation clamshell foldable from the company. As for the Mate 70, @SmartPikachu says that the Mate 70 could sport a quad-curved display. It could also debut 5.5G technology and include a 1-inch type camera sensor, and a display with thinner and more uniform bezels.

  • The iOS stopwatch gets Live Activities support in iOS 17.4

    The iOS stopwatch gets Live Activities support in iOS 17.4

    The iOS 17.4 beta update that was recently released by Apple includes a new feature for the Clock app’s Stopwatch. Once iOS 17.4 is installed on your iPhone, (we expect the update to be released as soon as March 4th), you’ll be able to start the Stopwatch from the clock app and watch it count the seconds, minutes, and hours on the Dynamic Island and the Lock Screen.

    The Dynamic Island will display an up-to-the-second look at the Stopwatch and tapping on it will give the user an option to pause the timer, or start a new lap. The same controls are all available for the Stopwatch on the Lock Screen. After pausing the Stopwatch on the Dynamic Island, you can clear it by tapping on the “X” button. On the Lock Screen, you can clear the Stopwatch by pausing it and swiping it off the screen.

    While timers have worked with Live Activities since the feature was introduced with iOS 16, the Stopwatch could only be viewed in the Clock app. But with iOS 17.4, that is going to change. And with an active Stopwatch running on the iPhone showing up front and center, you will no longer forget that you have one running.

    Because iOS 17.4 will bring major changes to iOS, Safari, and the App Store in the EU thanks to the Digital Markets Act (DMA). The DMA mandates that Apple make these changes by March 8th which is why we expect the update to arrive on Monday, March 4th. As we noted the other day, iOS 17.4 will also add a switch to the Stolen Device Protection feature allowing users to have the feature work everywhere. Currently, users can arrange to have the feature work at unfamiliar locations or they can disable it.

    Stolen Device Protection requests that Face ID and Touch ID verify your identity to complete certain actions. More sensitive tasks, such as changing your iPhone passcode, changing your Apple ID password, resetting Face ID or Touch ID, and disabling the Find My app, require that an hour pass before the requested changes take place. And even then, after an hour, you must verify your identity via Face ID or Touch ID.

  • Beeper halts iMessage integration after reported user bans on Macs

    Beeper halts iMessage integration after reported user bans on Macs

    In its ongoing dispute with Apple for access to iMessages, Beeper, the universal messaging app, appears to have given up. In a recent announcement, the company revealed their decision to disable new iMessage connections on their main app, Beeper Cloud. This move effectively marks the complete shutdown of the service, at least for now.

    Following user reports, it came to light that Beeper users that were using the workaround method of the connecting the “Cloud” or “Mini” app to iMessage via their Mac computers, were somehow being banned from using iMessage altogether. Despite this only affecting a minority of Beeper users (about 30 out of 3,500), the bans were enough to spark worries about Apple’s aggressive approach when it comes to unauthorized third-party access to its messaging service.

    According to Beeper, the bans began shortly after the app pushed an update last month, which coincided with the company’s transition from relying on its own servers and instead having users seek authorization using their owned Macs. This worked for a little while, but apparently Apple eventually caught on and reportedly banned some of these connections.

    Beeper effectively reached out to Apple directly, but never received a response or any explanation for the bans. Nevertheless, after receiving media attention from The New York Times, Apple seemingly quickly resolved the issue and lifted the ban on affected users within a span of two days. This was documented in great detail on an X/Twitter post the company published.

    Apple claimed that the bans were due to “spam,” but Beeper and the affected users argue that they did not receive any warnings or notice any suspicious behavior. As a result, Beeper has decided to disable new iMessage connections on its platform completely. While the company does not completely rule out the possibility of reactivating iMessage accessibility through Beeper in the future, the current situation effectively puts an end to it.

    Beeper had previously announced its intentions to refocus its efforts into improving their desktop and mobile apps, as well as adding support for more messaging services down the line. Beeper’s desktop and mobile apps (except Beeper Mini) remain fully operational, offering a convenient solution for multiple messaging services, and currently supporting an impressive range of 14 different platforms. This is what Beeper will become from now on, a universal messaging app, without iMessage, of course.

  • Ukiyo Spirits unveils Tokyo Dry Gin

    Ukiyo Spirits unveils Tokyo Dry Gin

    Drinkslogy Kirker Greer subsidiary Ukiyo Spirits has launched a new small-batch classic dry gin that celebrates Japanese flavours and fragrances.

    The range includes three variants: Ukiyo Tokyo Dry Gin, Ukiyo Blossom Gin , and Ukiyo Yuzu (citrus dry gin). Ukiyo Tokyo Dry Gin will be offered to on- and off-trade merchants in Australia, the UK and the Netherlands beginning next month.

    According to the company, the products are traditionally distilled and made using high-quality Japanese ingredients. The components include indigenous rice farmed in the surrounding regions as well as five native Japanese botanicals: yuzu peel, mikan peel, sakura flower, sakura leaf, and sansho pepper.

    “These carefully chosen ingredients combine to express the diverse terroir and tastes of Japan – resulting in an elegant and delicately aromatic classic dry gin offering warm and well-balanced citrus and spice notes, and a smooth finish,” said Ali Pickering, chief marketing officer at DKG.

    “Tokyo Dry Gin is beautifully presented in Ukiyo’s iconic two–colour graduated bottle, a world-first design offering a stylish and uniquely Japanese aesthetic that reflects Ukiyo’s home by mirroring the mountains and oceans of Japan.”

    The range is aimed at city livers aged 25 to 50 who enjoy travelling and visiting high-end cocktail bars.

  • Ministry wants another electricity price hike

    Ministry wants another electricity price hike

    The Ministry of Industry and Trade has proposed a hike in electricity prices this year after pushing it up 7.5% last year to narrow down the loss of national utility Vietnam Electricity (EVN).

    The ministry eyes increasing prices in May this year to cover rising costs and help the state-owned EVN to pay for power generators. Vietnam allows an electricity price hike once every six months if production costs rise 3% or more. The last increase was in November last year, and before that, May.

    EVN recorded a combined loss of VND37 trillion ($1.5 billion) in 2022 and 2023. It also has VND14 trillion in debt incurred from previous years due to currency exchange rate changes.

    Last year, prices were raised 7.5% to VND2,092.78 per kilowatt-hour after years of staying flat.

    Analysts of Vietcobank Securities have recently anticipated an electricity price hike as the El Nino effect causes low water level at northern hydropower plants.

    Dinh Trong Thinh, an analyst from the Academy of Finance, said that raising prices was necessary to cover increasing costs but EVN needed to be transparent in its financial situation to avoid raising controversy among the public.

    Analyst Ngo Duc Lam, former head of the Energy Institution under the Ministry of Industry and Trade, said that Vietnam needed to be “very cautious” in raising electricity prices as it would push up the prices of transport and many essential goods.

    Phan The Cong, an analyst from Thuongmai University, said that two hikes last year have already had an impact on the economy and inflation, and therefore the timing of another hike needs to be considered carefully.

    Thinh added that in the long run electricity retail price needs to be regulated under market principles, which means it will rise when costs increase and fall when costs decrease. Changes in retail price therefore will become a normal part of people’s lives and will not have a major impact.

  • Pernod Ricard launches zero alcohol Beefeater 0.0%

    Pernod Ricard launches zero alcohol Beefeater 0.0%

    Liquor company Pernod Ricard has launched Beefeater 0.0% to join its zero alcohol portfolio.

    Beefeater 0.0% is produced by adding the essence of Beefeater London Dry Gin’s recipe to the base, keeping the latter’s taste – minus the alcohol.

    “Beefeater 0.0% is our very first zero alcohol expression, which captures the energy of our timeless London classic but without the alcohol,” said Murielle Dessenis, global VP for marketing gins at The Absolut Group, a company under Pernod Ricard.

    “We are proud to be bringing to the no-alcohol category an elevated option, removing the need for consumers to compromise or miss out on the occasion.”

    Pernod Ricard will initially launch Beefeater 0.0% in Spain, complementing Beefeater’s existing moderated drinking range.

    Last year, the company opened a production line in Thuir, France, for non-alcoholic drinks production, research and development, and innovation.

  • Apple announces big changes coming in March to iOS, Safari, and the App Store in the EU

    Apple announces big changes coming in March to iOS, Safari, and the App Store in the EU

    Apple is making big changes in the European Union, which will allow, among other things, iPhone users to sideload apps from third-party app stores. From the start, the late Steve Jobs intended to prevent iPhone users from sideloading apps on the iPhone for security reasons. Apps from third-party app stores are installed without Apple checking them out to see if they are security risks; apps downloaded from the App Store have been vetted for malware and other malicious behavior, although sometimes developers with evil intentions can get an app through.

    Developers will also be able to choose alternative payment platforms to handle in-app transactions in the EU across all of Apple’s operating systems including, including iOS, iPadOS, macOS, watchOS, and tvOS. The commission that Apple will take on in-app purchases that it processes through its own in-app payment platform, the so-called Apple Tax, will be reduced in the EU from the 15%-30% range seen in the rest of the world, to 10%-17%. Apple won’t see a dime from in-app transactions completed through alternative payment platforms.

    The 27 member countries of the EU benefit from the EU’s Digital Markets Act (DMA) which forces Apple to make these changes in this market. Another change being made by Apple will show users a new “choice screen” the first time they open Safari in iOS 17.4 or later. While EU iPhone users can already change their default browser away from Safari, the new “choice page” will bring to their attention that they can choose a default browser and include a list of third-party browsers to help them make that change immediately.

    Apple makes it clear that it doesn’t like being forced to put up the “choice screen” because it means “that EU users will be confronted with a list of default browsers before they have the opportunity to understand the options available to them. The screen also interrupts EU users’ experience the first time they open Safari intending to navigate to a webpage.”

    The company also said, “Inevitably, the new options for developers’ EU apps create new risks to Apple users and their devices. Apple can’t eliminate those risks, but within the DMA’s constraints, the company will take steps to reduce them. These safeguards will be in place when users download iOS 17.4 or later, beginning in March…” One of the changes Apple is making in the EU will bring additional malware protections that will prevent iOS apps from launching if they are discovered to contain malware after being installed on a user’s device.

    Changes are coming to iOS in the EU as well. EU iPhone users can choose a third-party contactless payment app to replace Apple Pay and select an alternative app marketplace as their default to replace the App Store.

    Apple Fellow Phil Schiller said, “The changes we’re announcing today comply with the Digital Markets Act’s requirements in the European Union, while helping to protect EU users from the unavoidable increased privacy and security threats this regulation brings. Our priority remains creating the best, most secure possible experience for our users in the EU and worldwide. Developers can now learn about the new tools and terms available for alternative app distribution and alternative payment processing, new capabilities for alternative browser engines and contactless payments, and more. Importantly, developers can choose to remain on the same business terms in place today if they prefer.”

    Apple says that all of these changes will take place in March with the release of iOS 17.4 in the region.

  • iOS 17.4 beta released with App sideloading and alternative browser engines in the EU

    iOS 17.4 beta released with App sideloading and alternative browser engines in the EU

    Apple has just released the iOS 17.4 beta developer beta 1. Following the wide public release of iOS 17.3 just a few days ago, the writing was on the wall for a new developer build. And it’s here for all those adventurous enough to test out a developer beta, which are these days free to test-drive.

    An earlier beta of iOS 17.3 served as a stark reminder that betas are nothing to scoff at and shouldn’t be used on daily drivers without an adequately recent backup. In particular, that ill-fated beta caused some iPhones with the Back Tap feature enabled to get stuck in a bootloop, which is never a good thing to experience.

    What’s major here, however, is Apple complying with the EU’s Digital Markets Act (DMA) and adopting tons of changes to Safari, the App Store, and iOS itself. The directive, which essentially allows iPhone users in the EU to benefit from sideloading apps from third-party app stores, enjoy non-WebKit-based browsers, and additional safeguards to tone down risks for users will arrive with the public release of iOS 17.4.

    Essentially, iOS 17.4 will allow users in the EU to:

    • sideload apps from third-party app stores (currently only developers can sideload apps)
    • use browsers based on another engine (all iOS browsers right now rely on Apple’s WebKit engine)
    • choose their default browsers the first time they launch Safari after iOS 17.4 (currently not available in the beta)

    Apple says that it has included more than 600 new APIs as well as expanded app analytics but doesn’t miss the opportunity to once again voice concerns about “new avenues for malware, fraud and scams, illicit and harmful content, and other privacy and security threats.” One way to combat this is a new safeguard protection dubbed Notarization for iOS apps, which aims to reduce risks by authorizing marketplace developers can peddle apps or take alternative payments.

    Still, the word “risk” appears some 22 times in the press release, revealing that Apple is adopting this EU-mandated change very casually.

    Some developer-intended new iOS features that will arrive with iOS 17.4 but aren’t necessarily part of the newest beta include:

    • New options for distributing iOS apps from alternative app marketplaces
    • New framework and APIs for creating alternative app marketplaces
    • New frameworks and APIs for alternative browser engines
    • Interoperability request form
    • Notarization for iOS apps
    • App installation sheets
    • Authorization for marketplace developers
    • Additional malware protections

    When sideloading, iOS users in the EU won’t be able to benefit from some of the regular perks. For example, purchases of app ouside of the App Store won’t be detailed in the latter and Apple won’t be able to issue a refund. Family Purchase Sharing and Ask to Buy also won’t be compatible with apps downloaded and/or purchased outside of the App Store.

    However, App Tracking Transparency will still work with apps coming from alternative stores, so users will be able to forbid apps from sharing tracking their data and sending it to the respective app developer.

    Apple says that all of these changes will come into effect in March, so we should most certainly expect iOS 17.4 to go out of beta and arrive as a public release to all iPhone users before March. Of course, non-EU iOS users needn’t worry as seemingly nothing will change for them. No sideloading and no alternative app stores and browser engines are to be expected in the US.

  • Nvidia chief visits China for first time in years

    Nvidia chief visits China for first time in years

    Jensen Huang, President and CEO of California-based artificial intelligence chip designer Nvidia, recently visited China for the first time in years, to attend the company’s new year party with local employees.

    Last week, Huang traveled to Beijing, Shanghai, and Shenzhen in Guangdong province in a low-key manner, according to a report by China Daily, which cited sources with knowledge of the matter.

    Social media videos captured Huang dressed in a traditional outfit, dancing at Nvidia’s new year party in Shanghai.

    Huang’s trip did not include meetings with government officials, as it was primarily focused on spending time with Nvidia’s employees in China, Yicai Global reported.

    Major Chinese cloud companies are favoring domestic chips, like those from Huawei, over Nvidia’s less advanced AI chips. This development is linked to U.S. restrictions on exporting Nvidia’s most advanced AI chips to China.

    In October, the U.S. revised export controls on advanced AI chips to China. As a result, Nvidia’s RTX 4090 chipset, a top-performing graphics card in the consumer market, is now banned from export to China.

    “Huang’s trip may have been in response to US government restrictions on Nvidia’s exports of chips to China. Nvidia may need to seek cooperation with local Chinese players to ensure that its products have access to the Chinese market,” Zhang Xiaorong, director of the Beijing-based Cutting-Edge Technology Research Institute said.