Tag: bangkok

  • “Telenor Retreats from Asian Markets: Sells $3.9 Billion Stake in True Corporation, Bids Adieu to Thailand”

    “Telenor Retreats from Asian Markets: Sells $3.9 Billion Stake in True Corporation, Bids Adieu to Thailand”

    Telenor, the Nordic telecom operator, has confirmed its departure from the Thai telecom sector. After a quarter of a century presence in the country, the company is selling its majority stake in True Corporation. This development is part of Telenor’s strategic withdrawal from the Asian marketplace.

    Details of the Deal

    The agreement outlines that Telenor will sell its 24.95% share in True Corporation to Arise Digital Technology Company. The sale price is set at NOK 32.3 billion. The buyer, Arise, is a company run by Thai businessman Khun Suphachai Chearavanont. Furthering the deal, both parties have reached a consensus allowing Arise to purchase Telenor’s residual 5.35% stake within the forthcoming two years. The cost for this additional acquisition is NOK 6.9 billion.

    Withdrawal from Asia

    The exit from Thailand’s market echoes Telenor’s recent business moves in other Asian territories, epitomizing the company’s ongoing strategy of pulling out of Asia. Notably, it recently sold its Pakistani business to Pakistan Telecommunication Company Limited for upwards of USD 500 million. The company is now placing a greater emphasis on strengthening its Nordic foundations.

    Telenor still has a presence in Bangladesh and Malaysia through its holdings in Grameenphone and CelcomDigi, respectively. Previously, Telenor operated in both India and Myanmar, but has since withdrawn from these markets.

    Remarks from the CEO

    Telenor’s CEO, Benedicte Schilbred Fasmer, expressed satisfaction with the arrangement made with Arise. She noted that at the company’s Capital Markets Day in November, they had mentioned their search for opportunities to create structural value in Asia. With the completion of Telenor Pakistan’s sale in December and the agreement to sell their shares in True, she believes they have made significant progress towards that goal.

    Telenor’s journey in Thailand began in 2000 when it acquired shares in Total Access Communication (TAC). TAC later became dtac, one of the largest mobile operators in the country. In 2023, dtac and True merged to bolster its competitive stance against the market leader, AIS.

    Questions & Answers

    What is the significance of Telenor selling its stake in True Corporation?
    The sale of Telenor’s stake in True Corporation marks the company’s exit from the Thai telecoms market, signifying a strategic pullback from Asia and a refocus on its Nordic operations.

    What other recent business moves has Telenor made in Asia?
    Besides its exit from Thailand, Telenor recently sold its Pakistani business to Pakistan Telecommunication Company Limited. The company has also previously ceased operations in India and Myanmar.

    Which Asian markets does Telenor still operate in?
    Telenor maintains its presence in Asia through its holdings in Grameenphone in Bangladesh and CelcomDigi in Malaysia.

  • Chow Tai Fook Sparkles in Bangkok, Setting Global Expansion Plans into Motion

    Chow Tai Fook Sparkles in Bangkok, Setting Global Expansion Plans into Motion

    Chow Tai Fook Jewellery Group, the well-known retail giant of the jewelry industry in China, is expanding its market beyond its borders, eyeing growth potentials in the Southeast Asian region. This strategic move commences with the opening of a brand-new outlet in Thailand.

    Thailand Flagship Store

    The enterprise unveiled its flagship store in Bangkok, located in the high-end Siam Paragon shopping and lifestyle complex. This expansion is seen as a response to the escalating market saturation, pricing pressure, and decelerating domestic demand in the world’s second-largest economy.

    Sonia Cheng, Vice Chairman of Chow Tai Fook, expressed her confidence in the company’s international growth, noting the robust momentum particularly in Southeast Asia.

    Future Expansion Plans

    The jewelry group has more ambitious expansion plans in the pipeline. They are set to open their pioneer store in Australia and another one in Canada by the end of June. Moreover, the company intends to penetrate the Middle Eastern market within the forthcoming two years.

    Cheng reiterated the company’s commitment to sustainable and value-added growth, citing Dubai and Doha as their next target markets. This, she said, showcases the enduring global appeal of their brand.

    In line with the trend of Chinese brands venturing into the international scene, Chow Tai Fook is keen to evolve from low-cost manufacturing to fortify its international presence in the lifestyle and consumer sectors.

    Brand History and Challenges

    Chow Tai Fook, a brand with a rich history that spans almost a century, has seen its fair share of challenges. In recent years, it has faced competition from emerging brands like Laopu Gold. The latter has gained traction with consumers, offering a luxury retail experience paired with traditional Chinese craftsmanship in jewelry.

    In a strategic move to bolster its brand image, Chow Tai Fook appointed the Chinese actor Yang Yang to be its global brand ambassador.

    Questions & Answers

    What is the reason behind Chow Tai Fook’s international expansion?
    The company is expanding internationally in response to increasing market saturation, pricing pressure, and slowing domestic demand in China.

    What are Chow Tai Fook’s future expansion plans?
    Chow Tai Fook plans to open new stores in Australia and Canada by the end of June and aims to penetrate the Middle Eastern market within the next two years.

    Who is Chow Tai Fook’s new global brand ambassador?
    Chow Tai Fook has appointed Chinese actor Yang Yang as its global brand ambassador.

  • Revamping Bangkok: A Sneak Peek at Pedestrian-Centric Vision for New Cycling Bridge Over Chao Phraya River

    Revamping Bangkok: A Sneak Peek at Pedestrian-Centric Vision for New Cycling Bridge Over Chao Phraya River

    Bangkok is currently evaluating proposals for a pedestrian and cycling bridge across the Chao Phraya River. This initiative is part of an effort to rejuvenate the city’s historic old town and create a fresh, urban landmark. The Bangkok Metropolitan Administration has recently released concept images, which include designs from an acclaimed international architecture company, MVRDV.

    Bridge Vision

    The proposed bridge aims to enhance cross-river connectivity between Phra Nakhon and Thonburi districts. At present, citizens largely depend on road bridges or limited-hour ferry services for these crossings. The bridge is intended solely for pedestrians and cyclists, filling a crucial gap in Bangkok’s transportation infrastructure.

    In addition to serving as a safe route for daily commutes, the bridge is also expected to boost cultural tourism in historic communities on both sides of the river. It provides a platform for walking, relaxing and appreciating river views, reflecting Bangkok’s “walkable city” principles. These principles emphasize an improved quality of life, reduced reliance on cars, and the promotion of environmentally sustainable modes of transport.

    Project Status

    Officials have indicated that the project is currently in the study and preliminary design phase, with an environmental impact assessment being prepared. Any actual construction is yet to be approved and will be subject to review and budget sanctions by the Bangkok Metropolitan Council.

    Questions & Answers

    What is the purpose of the proposed bridge?
    The bridge aims to enhance cross-river connectivity and boost cultural tourism. It is intended solely for pedestrians and cyclists, filling a gap in Bangkok’s transportation infrastructure.

    What principles is the bridge project based on?
    The bridge project reflects Bangkok’s “walkable city” principles which emphasize an improved quality of life, reduced reliance on cars, and the promotion of environmentally sustainable modes of transport.

    What is the current status of the bridge project?
    The bridge project is currently in the study and preliminary design phase. Any construction is yet to be approved and will be subject to review and budget sanctions by the Bangkok Metropolitan Council.

  • Ralph Lauren Unveils First ‘World of Ralph Lauren’ Concept Store in Bangkok, A Unique Fusion of Fashion and Hospitality

    Ralph Lauren Unveils First ‘World of Ralph Lauren’ Concept Store in Bangkok, A Unique Fusion of Fashion and Hospitality

    Ralph Lauren, the renowned American fashion brand, has debuted its innovative concept store in Thailand. The World of Ralph Lauren, the brand’s pioneering retail venture, has found its home at the Central Embassy in Bangkok.

    Developing a New Retail Experience

    This establishment marks Ralph Lauren’s collaborative effort with Central Marketing Group (CMG) and introduces a novel retail model for the brand. The fusion of fashion, lifestyle, and hospitality into one unique space serves to elevate the shopping experience for customers.

    The retail location, spanning 11,000 square feet on the first level of Central Embassy, hosts an extensive variety of merchandise. It offers men’s and women’s apparel, accessories, footwear, and timepieces.

    Signature Collections on Display

    In addition to its generous retail offerings, the store will showcase signature collections like Ralph Lauren Purple Label, Ralph Lauren Collection, Black Label, and Polo Ralph Lauren. Patrons can also explore a specially dedicated timepiece salon.

    Introducing Ralph’s Coffee

    Ralph Lauren’s concept store extends beyond retail, featuring Ralph’s Coffee. This coffee shop will serve a variety of food and beverages, including a tea set exclusive to Thailand.

    Central Marketing Group expressed their pride and excitement over the concept store’s opening, viewing it as an indication of global confidence in Thailand as a strategic access point to Southeast Asia. It further emphasizes CMG’s role, leveraging over 75 years of expertise, in promoting and expanding iconic global brands across Thailand and the region.

    Questions & Answers

    What is the new retail concept introduced by Ralph Lauren?
    The brand’s new retail concept integrates fashion, lifestyle, and hospitality into a unique shopping experience.

    What products does the new Ralph Lauren store in Bangkok offer?
    The store houses a range of Ralph Lauren’s men’s and women’s apparel, accessories, footwear, and timepieces, including their signature collections.

    What additional feature does the Ralph Lauren concept store offer beyond retail?
    Beyond retail, the store offers Ralph’s Coffee, which serves a variety of food and beverages, including an exclusive tea set for Thailand.

  • Revolutionizing Thailand’s Digital Landscape: True Corporation Achieves One Network Integration, Enhancing Nationwide Connectivity

    Revolutionizing Thailand’s Digital Landscape: True Corporation Achieves One Network Integration, Enhancing Nationwide Connectivity

    In 2025, True Corporation celebrated a significant achievement with the successful completion of the One Network project. This accomplishment brought about complete network integration between True and dtac, strengthening Thailand’s telecommunications infrastructure considerably. The project resulted in a robust digital network with broad coverage across the nation, enhanced performance, and a significantly improved mobile experience for customers of both brands.

    Blending Strategy and Technology

    True Corporation’s CEO, Mr. Sigve Brekke, emphasized the project’s success lay not merely in merging towers or upgrading equipment. The One Network project represented a full-scale modernization of the network, encompassing strategic planning, digital infrastructure enhancement, and the integration of new technologies into a single network. The resulting integrated network supports daily usage demands and provides a robust foundation for future technologies. This achievement is a testament to the dedication of the network specialists and their close collaboration with global technology partners to deliver high-quality connectivity nationwide.

    Building Capacity and Boosting Performance

    From 2023 to 2025, True Corporation focused on continually increasing network capacity to cater to growing usage demands, such as those encountered at concerts, major events, and areas with heavy user traffic. The corporation successfully merged 5G and 4G technologies, leading to an average nationwide network capacity increase of 1.37 times. The capacity of the 5G network nearly doubled, reflecting efficient spectrum utilization and network management. These enhancements resulted in faster, smoother, and more reliable connectivity, even in densely populated areas.

    Enhanced Coverage and Signal Quality

    The One Network project resulted in significant improvements in both network coverage and signal quality. This was especially noticeable for former dtac customers. Prior to the integration in 2023, dtac’s 5G coverage stood at 47%, while True’s was at 83%. By 2025, the combined 5G coverage reached 94% nationwide, with 4G coverage at 99%. The average nationwide 5G and 4G signal quality improved by 76%, with the most significant enhancements seen in provinces with high usage.

    Seamless Connectivity for Tourists

    True Corporation also undertook efforts to improve 5G and 4G network quality across major tourist destinations nationwide. This ensured seamless connectivity during the peak New Year travel period. Coverage was expanded to include natural attractions, leading tourism cities, economic hubs, and national landmarks across all regions. In Bangkok, the network covered key tourist, retail, and lifestyle districts, supporting heavy digital usage and communications by residents and visitors, as well as major countdown venues.

    Through the One Network project, True Corporation strives to provide smoother connectivity during peak holiday periods, reduce congestion in densely populated areas, and enhance speedy, reliable digital experiences that support tourism and economic activity across the country.

    The project’s success implies more than just network integration. It represents a transformation towards a smarter, more efficient network that elevates Thailand’s telecom standards and ensures seamless connectivity for True and dtac customers in all situations.

    Questions & Answers

    What is the One Network project?
    The One Network project is a significant initiative by True Corporation that aimed at complete network integration between True and dtac to enhance Thailand’s telecommunications infrastructure.

    What improvements resulted from the One Network project?
    The project significantly increased network coverage and signal quality, especially for 5G and 4G services. The combined 5G coverage reached 94% nationwide, and 4G coverage hit 99% by 2025. It also resulted in a more robust and reliable network with increased capacity.

    How does the One Network project impact tourism in Thailand?
    The project led to improved network quality across major tourist destinations, ensuring seamless digital experiences and connectivity during peak travel periods, supporting tourism and economic activity across the nation.

  • Bacha Coffee’s Splendid Thai Debut: First Store Launches in Bangkok with Exquisite Moroccan Touch

    Bacha Coffee’s Splendid Thai Debut: First Store Launches in Bangkok with Exquisite Moroccan Touch

    Bacha Coffee, a renowned coffee brand dating back a century, has recently established its first shop in Bangkok, located in Siam Paragon. This milestone marks the brand’s initial foray into the Thai market.

    The New Store: A Blend of Retail and Relaxation

    Bacha Coffee’s latest outlet cleverly integrates a retail boutique with a comfortable coffee room. The store presents an impressive array of specialty coffees, complete with a selection of packaged products and accessories. A relaxed atmosphere is achieved by the store’s design, which echoes Moroccan aesthetics. This is a nod to the brand’s roots, which trace back to the Dar el Bacha palace in Marrakeck, where it was first founded in 1910.

    A Traditional Treat: Slow-Roasted Coffee and Delicate Pastries

    The coffee room entices customers with a menu that focuses on slow-roasted coffee, prepared through time-honoured techniques. This aromatic beverage is perfectly complemented by a range of pastries, such as croissants. Additionally, customers are offered the option of purchasing takeaway drinks – both hot and cold – served with Chantilly cream and raw sugar candy sticks.

    Bacha Coffee’s Global Expansion

    In recent times, Bacha Coffee has undergone significant expansion, spreading its influence across Asia and other international markets. This growth has been facilitated by V3 Gourmet, the parent company of TWG Tea. Bacha Coffee’s presence now reaches far and wide, with stores operating in locations as varied as Singapore, Hong Kong, Japan, South Korea, the Middle East, and Europe.

    Questions & Answers

    What is unique about Bacha Coffee’s new store in Bangkok?
    The store uniquely combines a retail boutique and a coffee room, offering specialty coffees, packaged products, and accessories. Its design draws from Moroccan influences, paying homage to the brand’s origins.

    What food and beverages does the coffee room offer?
    The coffee room offers a menu centered around slow-roasted coffee, paired with pastries such as croissants. Customers can also purchase takeaway drinks, which are served with Chantilly cream and raw sugar candy sticks.

    Where else does Bacha Coffee operate?
    Bacha Coffee has a global presence, with stores in Singapore, Hong Kong, Japan, South Korea, the Middle East, and Europe.

  • Muji’s Mega Store: A New Jewel in Bangkok’s Retail Throne Dominates Southeast Asia Market

    Muji’s Mega Store: A New Jewel in Bangkok’s Retail Throne Dominates Southeast Asia Market

    Ryohin Keikaku, the parent company of Muji, recently unveiled its 40th and largest store in Southeast Asia, located in the bustling heart of downtown Bangkok. This 3,270sqm retail space represents a significant milestone for the company and is part of the new wave of flagship stores that Muji is planning to launch globally, including one in Paris next year.

    The New Muji Flagship Store

    The newly minted Muji store in Central World, Bangkok, boasts a wide frontage that welcomes customers to a variety of shopping experiences. It is designed to take advantage of the natural inclination of customers to navigate stores in a counter-clockwise direction, starting with a comprehensive stationery section.

    The store offers a wealth of products in a clear, systematic fashion. Customers can browse through household items, men’s and women’s clothing, health and beauty products, furniture, kitchenware, and even food and snacks. The layout is clean, functional, and well-organized – a hallmark of Muji’s ‘wa-ke’ philosophy centered around careful materials selection, craftsmanship, and simple packaging.

    One of the key features of this flagship store is its large health and beauty department, filled with a variety of aroma and fragrance products. This is part of Muji’s strategic plan to strengthen its health and beauty business, upgrading its skincare department into a core product category across all its stores.

    Adding to the overall shopping experience, the store also includes a dedicated space for workshops and exhibits named ‘Muji Atelier’. And to enhance customer service, the store employs multilingual staff who are always ready to assist shoppers.

    More Than Just a Flagship Store

    The new Muji store’s launch is part of a larger retail renaissance. The mall owner, Central Pattana, embarked on a significant re-leasing project after the seven-level Isetan department store vacated the premises in 2020. The new tenant mix includes popular American food chains, a mini-department store, a children’s play concept, and a Japanese food court.

    The redesigned mall also features a premium Japanese supermarket stocking more than 10,000 imported products and a small restaurant. The mall’s upper levels are now home to Muji, Japanese furniture retailer Nitori, and the Japanese bookstore Kinokuniya. This has not only revived the space but also created a sustainable rental income for the mall operator.

    Muji’s Global Expansion

    The ambitious Bangkok store is just one part of Muji’s broader expansion strategy. By August 31, the company had opened 1412 stores domestically and internationally, marking an increase of 107 from the previous fiscal year. Of these, 47 were outside Japan, taking the total number of international stores to 729. The company plans to open another 96 stores in fiscal 2026, with the majority set to be in China and Southeast Asia.

    The company’s successful expansion strategy resulted in a considerable boost to its revenues, which rose to US$5.1 billion, marking an 18.6 per cent increase from the previous year. Operating revenue in Japan rose by 20.9 per cent, accounting for almost 60 per cent of the total revenue.

    In line with the company’s global strategy, Muji aims to increase the presence of its Japanese merchandise in its international stores to about 80 per cent, focusing not only on health and beauty products but also on daily essentials and innerwear made from natural materials.

    Questions & Answers

    What is special about the new Muji store in Bangkok?

    The new Muji store in Bangkok is not only the 40th store in Thailand but also the largest in Southeast Asia. It is meticulously designed, taking into consideration customer behaviors and shopping patterns. The health and beauty department is one of its highlights, reflecting Muji’s strategy to strengthen this segment.

    What is the ‘wa-ke’ philosophy mentioned in relation to Muji?

    The ‘wa-ke’ philosophy is Muji’s guiding principle, emphasizing careful selection of materials, craftsmanship, and simple packaging. This philosophy influences the design, layout, and product range of Muji stores.

    What is Muji’s global expansion strategy?

    Muji’s global expansion strategy includes increasing the number of its stores both domestically and internationally, with a particular focus on Southeast Asia and China. The company also aims to enhance its overseas representation of Japanese merchandise to about 80 per cent.

  • Thailand’s Digital Leap: The Quest for Universal Internet Access & its Economic Impact

    Thailand’s Digital Leap: The Quest for Universal Internet Access & its Economic Impact

    Thailand’s mission is to provide universal access to affordable and dependable internet services, a goal reflective of a broader international accord. Over the past ten years, the nation has shifted from planning to action, spearheading campaigns such as the Village Broadband Internet (Net Pracharat) program and the Universal Service Obligation (USO) plan. These strategies harness the power of fiber, mobile, and satellite technologies, embodying the nation’s ultimate objective of digital inclusion to boost economic growth, strengthen social services and education, and enhance national competitiveness.

    The Current State of Universal Access in Thailand

    Thailand’s strategy for universal access comprises several critical elements:

    Primarily, the focus is on connecting rural villages and public institutions. The Net Pracharat project, overseen by the Ministry of Digital Economy and Society (MDES), has established fiber and Wi-Fi networks in numerous villages and public locations such as schools and health clinics. This project utilizes an open-access network (OAN) model, which permits licensed operators to share infrastructure for last-mile services. This approach reduces costs, prevents infrastructure duplication, and allows commercial providers to offer services via the government’s network.

    Thailand’s strategy is technology-agnostic, incorporating fiber, mobile, and satellite. Fiber is preferred for speed and reliability, but accessing remote islands, mountainous regions, and thinly populated agricultural areas necessitates a blend of mobile broadband and satellite or low-Earth-orbit (LEO) services. Thailand has already undertaken commercial trials with LEO satellite providers, and there are further plans for satellite coverage in Phase 3.

    Progress Thus Far

    Rapid, noticeable results have been achieved through Net Pracharat and other public initiatives. By December 2017, the MDES and the Telephone of Thailand Public Company Limited (TOT) had completed the deployment of fiber-optic cables to 24,700 rural villages as part of the Net Pracharat initiative. Complementing the fiber rollout, the government installed free public Wi-Fi hotspots in these villages, offering speeds up to 30/10 Mbps (download/upload). In November 2018, approximately 4.5 million users had registered to access Net Pracharat Wi-Fi.

    These enhancements have elevated national internet and mobile data coverage substantially compared to a decade ago. Even though some gaps persist, fixed-line providers are investing in fiber and 5G network upgrades, often in tandem with government initiatives to connect backbone routes and aggregation points. The National Broadcasting and Telecommunications Commission’s (NBTC) spectrum planning, including auctions aimed at 5G-Advanced bands, further exemplifies the policy environment that views broadband as both essential social infrastructure and an economic growth catalyst.

    New Tools in The Toolbox

    A significant development is the emergence of satellite broadband, both geostationary and increasingly LEO constellations, as a supplement to terrestrial infrastructure. Thai commercial agreements and trials with satellite vendors indicate that operators, such as True Corporation, are exploring direct-to-cell (D2C) and consumer LEO services for remote coverage. If these solutions are validated, they could expedite reach to islands and highlands where terrestrial backhaul is expensive or environmentally sensitive.

    Allowing licensed operators to utilize publicly funded backhaul without unjust fees helps Thailand avoid duplicating infrastructure and reduce the cost of acquiring new customers.

    Economic and Social Implications

    International institutions emphasize that digital connectivity is an economic multiplier, affecting productivity, digital services, foreign investment, and SME digitization.

    Thailand’s infrastructure planning aligns with the Thailand 4.0 transformation and its larger goal to attract data center and AI investment. Universal access supports education, health, financial inclusion, and civic participation. However, ongoing digital gaps exacerbate inequality as regions without reliable internet access experience slower growth and fewer opportunities to join the digital economy.

    Projected Near-Term Outcomes

    Thailand’s drive for universal internet access is among the most advanced in Southeast Asia. Armed with backbone fiber, open-access network principles, a growing USO fund, and receptiveness to satellite and mobile tech, the country is poised to bridge the rural-urban digital divide in the future.

    Despite the risks revolving around affordability, transparent procurement, and ensuring quality beyond basic coverage, the existing policies and robust participation from both local and foreign companies provide the necessary tools. If Phase 3 delivers significant infrastructure and the government combines investments with efforts to make the internet affordable and build digital skills, Thailand could transform near-universal access into genuine digital inclusion.

    Questions & Answers

    What is Thailand’s approach to achieving universal access to the internet?
    Thailand’s strategy involves connecting rural villages and public institutions, using an open-access network model, and leveraging fiber, mobile, and satellite technologies.

    How is Thailand utilizing satellite technology in its drive for universal internet access?
    Thailand is testing direct-to-cell and consumer Low-Earth-Orbit services for remote coverage. If validated, these solutions can expedite reach to isolated areas where terrestrial backhaul is expensive or environmentally sensitive.

    What are the potential outcomes of Thailand’s push for universal internet access?
    If successful, Thailand’s universal internet access initiative could result in improved education, health, financial inclusion, and civic participation. It could also bridge the rural-urban digital divide and lead to genuine digital inclusion.

  • Netcracker Boosts AIS’s Digital Transformation with Major Cloud Deployment & Revenue Management Upgrade

    Netcracker Boosts AIS’s Digital Transformation with Major Cloud Deployment & Revenue Management Upgrade

    Netcracker Technology recently completed a significant cloud-native revenue management upgrade for Advanced Info Service (AIS), establishing one of the most substantial cloud deployments in Thailand and the wider Asia-Pacific region. This update signifies a critical progression in AIS’s digital transformation strategy, as the telecom operator enhances its converged mobile and broadband services for its customer base of over 45 million.

    AIS Adopts Netcracker’s Revenue Management Platform

    AIS transitioned to Netcracker’s Cloud-Native Revenue Management platform, a component of the Netcracker Digital BSS suite, to better cater to both B2C and B2B quad-play users. The platform can facilitate flexible subscription billing on monthly, quarterly, and yearly intervals, bolstering customer preference and streamlining billing processes.

    Netcracker has indicated that the launch provides significant operational and commercial advantages, such as increased scalability, cost-effectiveness, and an expedited time-to-market for novel offerings. These features are predicted to bolster AIS’s expanding 5G aspirations, especially in the realms of enterprise 5G and IoT services, as AIS gears up for future market growth.

    Words from the Chief Information Officer and Chief Technology Officer

    AIS’s Chief Information Officer, Bharat Alva, announced that the successful full-circle delivery of the new cloud-native revenue management platform within strict timeframes has already demonstrated its stability and scalability by supporting significant launches and events, such as the most recent iPhone release, without interruption. As AIS continues to transfer customers to this new platform, it plans to capitalize on its momentum with Netcracker by introducing more features and improvements in the immediate future.

    Netcracker’s Chief Technology Officer, Bob Titus, expressed appreciation for their longstanding partnership with AIS, commending them as a genuinely advanced telecommunications operator in a region recognized for numerous innovations. He stated that this launch is the best endorsement of how their customers continue to benefit from their sustained investment in cloud and AI technologies.

    Questions & Answers

    What does the cloud-native revenue management platform do for AIS?
    The platform allows AIS to offer its customers flexible subscription billing on a monthly, quarterly, and yearly basis, enhancing customer choice and making the billing process more efficient.

    What are the benefits of this new deployment for AIS?
    The deployment offers several operational and commercial benefits, including increased scalability, cost optimization, and the ability to bring new offerings to the market at a faster pace.

    How will this upgrade support AIS’s future growth?
    The capabilities provided by this upgrade are expected to support AIS’s growing ambitions in enterprise 5G and IoT services, assisting the company in its preparations for future market expansion.

  • Street Burger Invasion: Gordon Ramsay’s Iconic UK Brand Launches First Thai Outlet

    Street Burger Invasion: Gordon Ramsay’s Iconic UK Brand Launches First Thai Outlet

    Gordon Ramsay, the renowned chef, has introduced his popular street burger concept in Thailand, with the first outlet opening at Nextopia in Siam Paragon. This venture is in collaboration with Tanachira Group.

    Ramsay’s Casual Street-Dining Concept

    The newly opened eatery adheres to the brand’s casual street-dining concept that was originally cultivated in the UK. The menu is designed around Ramsay’s signature burgers, priced reasonably to attract a broad range of customers and offer them an authentic international dining experience.

    Minimalist Aesthetic and Eco-Friendly Practices

    The eatery’s interior adopts a minimalist design, adorned with neutral-toned furniture and complemented by London-inspired graffiti. The venue also hosts a Pac-Man arcade game, adding a touch of nostalgia. In line with environmental concerns, biodegradable and eco-friendly packaging materials are used across the outlet.

    Culinary Highlights

    Among the menu specials are the Original Gordon Ramsay Burger, which includes premium beef and smoked cheese, and the Gordon Fried Chicken Burger, served with kimchi-marinated fried chicken and a hash brown. Exclusive to Thailand, patrons can also enjoy the Chicken Satay Burger.

    Earlier in the year, Ramsay’s other restaurant franchise, Bread Street Kitchen, launched its flagship location at IconSiam in Thailand, marking the second outlet in the country.

    Questions & Answers

    What is the concept of Gordon Ramsay’s new restaurant in Thailand?
    The concept is based on casual street-dining developed in the UK, with a focus on signature burgers at affordable prices.

    What design aesthetics are present in the new restaurant?
    The restaurant features a minimalist design with neutral-toned furnishings and London-inspired graffiti. It also houses a retro Pac-Man arcade game.

    What are the signature dishes of the new outlet?
    The Original Gordon Ramsay Burger and the Gordon Fried Chicken Burger are the main highlights. Additionally, a Chicken Satay Burger has been introduced, exclusively for Thailand.

  • Iicombined Unveils Haus Nowhere in Bangkok: Debuts Tamburins’ First Southeast Asia Store and Thailand’s Largest Gentle Monster Outlet

    Iicombined Unveils Haus Nowhere in Bangkok: Debuts Tamburins’ First Southeast Asia Store and Thailand’s Largest Gentle Monster Outlet

    The Seoul-based lifestyle conglomerate, Iicombined, has broadened its retail footprint by launching its multi-brand store, Haus Nowhere, in Bangkok, Thailand.

    Prime Location

    The store, located on IconSiam mall’s M floor, hosts two major brand flagships: the first Tamburins store in Southeast Asia and the largest Gentle Monster location in Thailand.

    ‘Future Retail’ Concept

    The debut of Haus Nowhere in Thailand is part of Iicombined’s ‘Future Retail’ strategy to establish its presence in key global cities. Following Seoul, Shanghai, Shenzhen, and Dosan, Bangkok has become the fifth city to host a Haus Nowhere store.

    Tamburins’ Southeast Asia Debut

    Tamburins, a fragrance and beauty label established by Iicombined in Seoul in 2017, has made its Southeast Asia debut with a full range of products and exclusive items available only in-store. The store-exclusive items include a Blue Hinoki edition of its Egg Perfume and a 2ml fragrance with a Puppy Case.

    Gentle Monster’s Largest Store in Thailand

    The new Haus Nowhere store also hosts the largest Gentle Monster store in Thailand. This is the eyewear brand’s third location in Bangkok, following its previous ventures at EmQuartier and Siam Paragon, indicating that Thailand is one of Gentle Monster’s most active markets in Southeast Asia.

    The flagship showcases the brand’s signature installation-led design and establishes Bangkok as a crucial market for the label. It is expected to draw interest from both domestic and regional shoppers.

    The location also features the ‘Sunshine Giant Dog’ installation, displayed outside of Seoul for the first time ever.

    Questions & Answers

    What is the ‘Future Retail’ concept of Iicombined?
    The ‘Future Retail’ concept is Iicombined’s strategy of expanding its retail presence by establishing stores in key global cities.

    What is significant about the Tamburins store in Haus Nowhere, Bangkok?
    The Tamburins store in Haus Nowhere, Bangkok, is the first Tamburins store in Southeast Asia and offers a full range of its products, including some exclusive in-store items.

    How does the new Haus Nowhere store in Bangkok contribute to the growth of Gentle Monster in Thailand?
    The Gentle Monster store in Haus Nowhere, Bangkok, is the largest store of the brand in Thailand and its third location in Bangkok, indicating the company’s growing foothold in the Thai market.

  • Wingstop Takes Flight: Iconic Fast Food Chain Breaks into Thailand Market in Global Expansion Blitz

    Wingstop Takes Flight: Iconic Fast Food Chain Breaks into Thailand Market in Global Expansion Blitz

    Fast-food chain Wingstop is rapidly broadening its international reach by expanding into three new markets: Thailand, Italy, and Ireland. This move comes as part of the company’s ambitious plan for global expansion.

    Wingstop has recently celebrated a significant milestone in its growth trajectory by inaugurating its 3000th restaurant. Over the past two years, the company has shown robust expansion, adding close to 800 locations across the globe.

    This recent growth phase has seen Wingstop making its debut in six new markets, including Australia, Bahrain, Kuwait, Puerto Rico, Saudi Arabia, and the Netherlands.

    Michael Skipworth, the current President and CEO of Wingstop, expressed his confidence in the company’s continued growth. He highlighted that with a record pipeline of restaurant commitments sold, there seemed to be no slowing down for the Wingstop brand.

    Wingstop was founded in 1994 and has since become popular for its buffalo wings and sandwiches. The company has its operational footprint in 47 US states and 15 countries worldwide. Through franchising or direct operations, Wingstop has more than 10,000 restaurants in total.

    Questions & Answers

    What is Wingstop?
    Wingstop is a popular fast-food chain, established in 1994. It is known for its buffalo wings and sandwiches.

    Where does Wingstop operate?
    Wingstop operates in 47 US states and 15 countries globally. It has more than 10,000 restaurants which operate either through franchising or direct operations.

    What are the new markets Wingstop is expanding into?
    Wingstop is expanding its operations into three new markets: Thailand, Italy, and Ireland.

  • Hermes Unveils Lavish Expansion at IconSiam: A Testament to Bangkok’s Rising Luxury Retail Scene

    Hermes Unveils Lavish Expansion at IconSiam: A Testament to Bangkok’s Rising Luxury Retail Scene

    Hermes, the renowned French luxury brand, has announced the reopening of its renovated store at Bangkok’s IconSiam mall. The new upscale space responds to the rapidly increasing demand for luxury retail in Thailand’s capital city.

    The Hermes boutique in IconSiam, initially introduced in 2018, is one of three Hermes outlets in Bangkok. The redesigned store features a double-height layout, accentuated by a full-glass facade that presents a scenic view of the Chao Phraya River.

    The store now houses all 16 categories of the French luxury brand’s offerings. The first floor of the store displays women’s silk and jewelry, men’s silk, beauty products, ready-to-wear apparel, and footwear. The ground floor is designated for watches, jewelry, equestrian items, leather goods, and homeware.

    The renovation process was spearheaded by the esteemed Paris-based architecture firm RDAI. The updated design thoughtfully integrates local Thai craftsmanship, showcased through rattan columns and bespoke carpets, creatively representing the flow of the nearby river.

    The revamped store also features curated artwork selections from the Emile Hermes collection and contemporary photography, including “Nocturne 3” by Marie Joubert. Additionally, the store exhibits rattan-and-metal horse sculptures crafted by Thai artist Terawat Teankaprasith.

    The reopening of this Hermes store signals the brand’s ongoing expansion in Thailand’s luxury sector. It underscores the targeting of Bangkok’s affluent consumers and the city’s burgeoning tourist traffic by international luxury brands.

    Questions & Answers

    What does the redesigned Hermes store in Bangkok’s IconSiam mall entail?
    The store has a double-height layout with a full-glass facade overlooking the Chao Phraya River. It houses all 16 categories of Hermes products, with different sections of the store dedicated to different types of goods.

    Who was responsible for the redesign of the store?
    The Parisian architecture firm RDAI led the redesign of the store, incorporating local Thai craftsmanship in the form of rattan columns and custom carpets.

    What does the reopening of this store signify for the Hermes brand?
    The reopening highlights Hermes’s continued expansion in Thailand’s luxury retail sector, targeting the city’s high-spending consumers and growing tourist traffic.

  • Icebreaker’s Eco-Friendly Fashion Woos Thailand: First Southeast Asia Store Opens in Bangkok

    Icebreaker’s Eco-Friendly Fashion Woos Thailand: First Southeast Asia Store Opens in Bangkok

    Icebreaker, a renowned outdoor apparel brand originating from New Zealand, recently established its first retail outlet in Southeast Asia. The new store, located in Central Park, Bangkok, was launched in collaboration with the Thai Outdoor Group (TOG).

    Making its debut in Southeast Asia is regarded as a significant achievement in Icebreaker’s global expansion strategy. Moreover, it solidifies the brand’s intrinsic principle of ‘Move to Natural.’ This philosophy encourages the use of natural, environmentally-friendly fibres instead of synthetic alternatives.

    The Bangkok store highlights Icebreaker’s Merino wool products, positioning the brand to capitalize on the escalating consumer interest in sustainable and high-performance apparel.

    The store inauguration was marked with the ‘Meet Your Merino Sheep’ workshop. This event provided a unique opportunity for participants to create their own Merino sheep using the same high-grade fibres that are used in the manufacture of Icebreaker garments.

    Icebreaker, established in 1995, is widely acknowledged as a trailblazer in the application of Merino wool. This material is highly prized for its breathability, temperature regulation, resistance to odour, and natural comfort under a range of conditions.

    In a remarkable development in 2018, Icebreaker was acquired by the American apparel titan, VF Corp, for $288 million, following a highly competitive bidding process.

    Questions & Answers

    What is the significance of Icebreaker’s new store in Bangkok?
    The opening of Icebreaker’s store in Bangkok marks a significant milestone in the brand’s global expansion strategy. It also positions the brand to tap into the growing consumer interest in sustainable and performance-driven apparel in Southeast Asia.

    What is the philosophy of Icebreaker?
    Icebreaker follows a core philosophy of ‘Move to Natural’, which promotes the use of natural, sustainable fibres over synthetic alternatives.

    Who acquired Icebreaker in 2018 and for how much?
    Icebreaker was purchased by the US apparel giant VF Corp in 2018 for a sum of $288 million.

  • IconSiam Triumphs at Mapic Awards 2025, Securing Top Honors for Siam Piwat as Global Retail Innovator

    IconSiam Triumphs at Mapic Awards 2025, Securing Top Honors for Siam Piwat as Global Retail Innovator

    Siam Piwat has recently carved out a significant spot for itself in the global retail market. Its IconSiam project has been named one of the Top 3 Most Influential Retail Property Projects of the Past 30 Years at the prestigious Mapic Awards in Cannes. This distinction is especially impressive as it’s the first time that an Asian establishment has received this honor.

    Leadership Recognition

    Chadatip Chutrakul, the CEO of Siam Piwat Group, was also celebrated at the event. She received the ‘Pioneers of Places’ Lifetime Achievement Award, adding her name to the list of a select few international leaders that have been recognized with this award. This recognition highlights her innovative contributions in reshaping the global retail landscape throughout the past three decades.

    The Mapic Awards, known as the ‘Oscars of the Retail Industry’, is a globally respected retail real estate forum that draws more than 4000 participants from 75 nations each year. Attendees are comprised of developers, investors, and international retail industry leaders.

    About IconSiam

    IconSiam is a collaborative project between the Siam Piwat Group, Magnolia Quality Development Corporation (MQDC), and Charoen Pokphand Group. With a cumulative investment exceeding US$1.8 billion, the 750,000 square meter development overlooks the Chao Praya River in Bangkok. The project seamlessly integrates a top-tier retail complex, ultra-luxury residences, and the ‘7 Wonders of IconSiam’. It was meticulously crafted to embody the best of Thailand and create a benchmark for holistic urban development.

    Mapic director, Francesco Pupillo, hailed IconSiam as one of the most remarkable retail destinations in the world. According to Pupillo, the development has set new standards for modern mixed-use development, blending design, innovation, and culture to present the unique spirit of Thailand and Bangkok on the international stage.

    Impact on Thailand

    Beyond its global recognition, IconSiam has had a significant impact on Thailand locally. It has elevated the nation’s global stature and created shared prosperity for Thonburi, including areas along the Chao Phraya River where property values have tripled and business growth has surged by over 60 percent. This growth illustrates IconSiam’s transformative role in driving tourism, infrastructure, and economic revitalization.

    IconSiam also promotes diversity and equality, serving as a platform that has empowered 35,000 Thai entrepreneurs and close to 1000 designers to become successful. The project has created over 400,000 jobs and attracted 115 million visitors from around the world.

    Looking Ahead

    Siam Piwat is dedicated to ensuring that IconSiam continues to represent Thai excellence on a global scale. Chutrakul concluded that their aim is to show the world how every nation can leverage its unique identity to create value far beyond what is typically imagined. This global recognition is dedicated to Her Majesty Queen Sirikit, the Queen Mother of Thailand, whose vision and lifelong dedication have inspired them to showcase the remarkable grace and grandeur of Thai culture to the world.

    Questions & Answers

    What is the IconSiam?
    IconSiam is a mixed-use development project in Bangkok, Thailand, that combines a world-class retail complex, ultra-luxury residences, and other attractions. It has been recognized as one of the most influential retail property projects of the past 30 years.

    Who are the partners behind IconSiam?
    IconSiam is a joint venture between the Siam Piwat Group, Magnolia Quality Development Corporation (MQDC), and Charoen Pokphand Group.

    What impact has IconSiam had on Thailand?
    IconSiam has significantly uplifted Thailand’s global stature, and has been instrumental in driving economic growth, tourism, and infrastructure development in the country. It has also created over 400,000 jobs and drawn more than 115 million visitors from around the world.