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Tag: beauty

  • Rihanna holds makeup workshop in Korea

    Rihanna holds makeup workshop in Korea

    Fenty Beauty has partnered with Lotte Duty-Free to organize its ‘Fenty Beauty Artistry & Beauty Talk with Rihanna’ workshop at Lotte World Tower last week.

    The beauty class was followed by an evening launch party hosted by Shinsegae Duty-Free at their store.

    Rihanna and two other global makeup artists, Priscilla Ono, and Hector Espinal, shared their beauty techniques and favorite ways of using Fenty products.

    The Barbadian singer also disclosed the manufacturing process of Fenty Beauty products and how she was inspired to start her own beauty brand after years in the music industry.

    The makeup class ended with the announcement of the new collection, which includes Diamond Bomb II All-Over Diamond Veil in ‘Holo At Me’ and Liquid Diamond Bomb called ‘Rollin Ice’.

    Seoul is the second city to host the Fenty Beauty Artistry & Beauty Talk with Rihanna after Dubai.

  • Avon launches a clean beauty range Avon Distillery

    Avon launches a clean beauty range Avon Distillery

    Avon has launched its new beauty brand Avon Distillery, which it claims delivers “clean beauty without compromise”.

    The Avon Distillery range includes nine concentrated make-up and skin-care products, seven of which are waterless. The new collections are formulated with pure and vegan-friendly ingredients, as its customers are now more aware of the impact of beauty products on their skin and on the environment.

    “Compelling concepts like clean beauty without compromise not only keep Avon relevant and on-trend in the fast-moving, modern beauty space, but help make our representatives a destination,” said James Thompson, chief beauty and brand officer at Avon.

    “It’s an important step for Avon and is the result of years of research to deliver the highest-performing clean-beauty products available on the market at an accessible price.”

    The five Avon Distillery skincare products have been launched already and the make-up range will follow next year.

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  • Generation Z behind demand for male makeup

    Generation Z behind demand for male makeup

    The cosmetics industry is paying close attention to a surge in interest in male makeup – being driven by generation Z.

    South Korean manufacturer and retailer AmorePacific has just launched its first male makeup brand, BeReady – 74 years after the company’s creation.

    According to a survey by the Consumer Trend Center at Seoul National University, three out of 10 men in generation Z reported using face makeup more than twice a week. Furthermore, more than half experimented with colored makeup in middle school.

    AmorePacific says it plans to introduce products specifically targeting generation Z men in rapid succession.

    Another South Korean cosmetics firm, Aekyung Industrial, which is currently focusing on expanding its beauty range, launched the Sneaky brand in March.

    Since most male consumers purchase cosmetics online, Aekyung opted for an online distribution network. Sunscreen and lip balm are currently the most popular products at the online store.

    The sales figure backs up the interest of generation Z men in makeup.

    Olive Young, a major health and beauty (H&B) chain store, has also launched sales of male cosmetics products. Sales of male tinted cosmetics rose 77 per cent in the first half of this year compared to last.

    That figure surpasses the 40 per cent annual growth rate of men’s makeup for the past three years.

    Sales of base products such as cushions for men and BB and CC cream are also on the rise, up 43 per cent in the first half from a year earlier.

    “Not only cushion products, but also men’s color lip balm and eyebrow products are particularly popular,” an Olive Young spokesperson said.

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  • Fenty Beauty by Rihanna launched in Hong Kong

    Fenty Beauty by Rihanna launched in Hong Kong

    Luxury travel retailer DFS will debut cosmetics brand Fenty Beauty by Rihanna in downtown T Galleria locations in Hong Kong and Macau today.

    DFS will stock Fenty Beauty by Rihanna exclusively in Macau and be one of the first retailers in Hong Kong to introduce the brand.

    Singer Rihanna developed her global makeup line in partnership with Kendo Brands, an LVMH-owned beauty developer, in 2017. Now the company has created a full Maison for Fenty.

    The range of artistry-quality products are inspired by Rihanna’s vision of ensuring people everywhere feel included, with a focus on skin tones that have been traditionally underrepresented in the beauty industry.

    “I created Fenty Beauty because I wanted to make a beauty brand that is inclusive for people everywhere,” said Rihanna. “I want everyone to feel beautiful, recognized and empowered, no matter their ethnicity, culture, skin tone or style.”

    DFS Group chairman and CEO Ed Brennan described Rihanna as a “multi-talented entrepreneur who embraces diversity, applauds curiosity and instills playfulness – qualities that we at DFS also value and promote”.

  • Sephora Hong Kong after being away for 10-years

    Sephora Hong Kong after being away for 10-years

    Sephora Hong Kong returns after a 10-year absence today, opening a 4200sqft store at IFC mall.

    The LVMH-owned global beauty retailer promises shoppers 40 brands new or exclusive to Hong Kong, along with the new Fenty Beauty by Rihanna, also an LVMH subsidiary which is simultaneously being launched by DFS Group’s T Galleria stores today.

    “We believe the new Sephora Hong Kong will be the ultimate one-stop beauty destination in the region that consumers will find joy in exploring the countless products and services on offer,” said Benjamin Vuchot, Asia president at Sephora.

    “We are really proud of the exciting brand portfolio for our new store.”

    Sephora Hong Kong has confirmed plans to open eight stores in its return to brick-and-mortar retailing in the territory. A second store is under construction at Windsor House in Causeway Bay, scheduled to open prior to Christmas. Six more stores will follow over a three-year timeframe, their locations as yet not revealed.

    The new IFC mall store features new customer services, including Virtual Artist, a beauty app designed to offer customers an opportunity to try on and compare different products digitally.

    Vuchot believes the technology will engage customers in-store and create a unique omnichannel model dedicated to offering an “unparalleled shopping experience in-store and online through its upgraded e-commerce platform”.

    Among the brands making their Hong Kong debut today are Drunk Elephant, Sunday Riley, Huda Beauty, Anastasia Beverly Hills, and Fenty Beauty; and niche fragrance labels including Clean Reserve, Kayali, Bon Parfumeur and Maison Margiela.

    Sephora Hong Kong will also introduce new beauty and fragrance brands that are making their debut in the market such as Loewe, Tarte, IT Cosmetics and Jack Black.

    More brands will be added later in the year – both instore and online – to provide customers with “endless new discoveries” across different categories.

  • Crabtree & Evelyn stores closed and brand moves to E-commerce

    Crabtree & Evelyn stores closed and brand moves to E-commerce

    Beauty-products brand Crabtree & Evelyn halved its losses in the first half of the year as parent, Hong Kong-listed Nan Hai Corporation continued its transformation from offline to online.

    Since January, Crabtree & Evelyn has closed all of its 150 traditional retail stores across eight countries, shifted its manufacturing and distribution to third-party providers and sold its Australian warehouse.

    Nan Hai Corporation CEO Liu Rong said that while traditional retail companies continue to struggle or close, “Crabtree & Evelyn is now ahead of the market in meeting the challenges of the current and future business environment”.

    Crabtree & Evelyn is the only retail activity business by Nan Hai Corporation, whose principal areas of focus are cinemas, news media, and property investment.

    The brand’s sales for the six months to June 30 reached HK$166.5 million (US$21.2 million), down from $288.5 million during the same period last year. The brand lost $185.1 million, down from $363.5 million.

    Liu said the decrease in revenue but lower loss were due to the effective execution of the innovative business restructuring initiated last November.

    Crabtree & Evelyn’s new focus on direct e-commerce drove online revenue to approximately $64 million, an increase of 69 percent compared to the corresponding period last year.

    Sales in Mainland China increased to approximately $8.2 million, up 93 percent year on year.

    Liu says Crabtree & Evelyn’s new strategy is to transform its business from one of traditional retailing to an “OMO operating model”, (which we believe refers to Open Market Operations), starting from e-commerce.

    In the current half-year, Crabtree & Evelyn is rolling out its new branding and business model internationally which comes off the back of two years’ research and development.

    “All of these products have been manufactured by third-party partnerships, the first result of a faster, more flexible, and lower cost global supply chain,” said Liu in Nan Hai’s half-yearly results analysis.

    “A new global digital platform with full e-commerce and social functionality will be introduced in 35 markets, with corresponding investment in internal teams and capabilities. The new products will also be launched on online shopping malls via exclusive arrangements with Tmall global, Amazon, and Feelunique. Initial feedback from both the new millennial consumer and retail partners has been extremely positive.”

    Liu said he expects the relaunch of Crabtree & Evelyn will inject new vitality into the brand. “We have prepared for this relaunch with the brand communication, product portfolio, digital communication and distribution model, and the transformation of the operating model along with business restructuring required to attract more users to become loyal customers.”

    Previously, the company had said it planned flagship stores in major cities in the future, but this was not referenced in the half-year results summary.

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  • Mecca opens newest cross-concept store in Christchurch CBD

    Mecca opens newest cross-concept store in Christchurch CBD

    Beauty retailer Mecca has opened its newest cross-concept store, combining its Mecca Cosmetica and Mecca Maxima offerings, in the heart of Christchurch’s CBD.

    The new 224sqm store houses more than 75 of the world’s most sought-after brands of makeup, fragrance and skincare products.

    It also features a Perfumeria, housing brands such as Le Labo and Frederic Malle, and three ‘Play Bars’ which will provide customers with space to experiment with the latest beauty buys and learn new techniques.

    Eight additional makeup stations have been made available for applications, consultations and beauty treatments.

    According to the retailer, the Garden City store is the first of its kind on the South Island.

    Carly Emery, Mecca’s New Zealand country manager, said it was a natural next step was to bring a bigger, brighter Mecca to Cantabrians, following
    the success of its Auckland and Wellington stores.

    “Our Mecca Auckland and Mecca Wellington stores have been so well received and given the great development happening in Christchurch lately, we didn’t think twice about bringing our latest concept to the city,” Emery said.

    The brand made its initial foray into Christchurch in 2009 with the launch of Mecca Cosmetica Ballantynes, just weeks before the devastating earthquake. Mecca supported its staff throughout the extensive rebuild period, including providing alternative employment opportunities within other regions where possible.

    The retailer said it had to close its Mecca Maxima ANZ Centre, which opened its doors in 2016 and was the first of its kind in the country, to make way for the concept store. Its 17 employees carried over into the new store and an additional five staff members have been added to the team.

  • New China chief for Mary Kay

    New China chief for Mary Kay

    Mary Kay in China has a new chief, Katherine Weng.  Based in Shanghai, Weng will report directly to Mary Kay Asia Pacific region president, KK Chua.

    Mary Kay began operations in China more than 20 years ago and it is now one of the beauty products company’s top three international markets.

    “Katherine’s tireless work ethic, strategic mindset, and ability to forge long-term relationships have enabled Mary Kay China to reach new heights,” said Chua. “She is passionate about our mission to enrich women’s lives. She understands our Independent beauty consultants’ needs and works hard to fulfill those needs to support their businesses. Within the company, she has successfully created a seamless link between sales, marketing and operations. We look forward to continued growth in China under her leadership.”

    “It has been a great privilege to work for a company that is dedicated to not only enriching women’s lives through a fantastic business opportunity and cutting-edge products, but also through its philanthropic and sustainability efforts,” said Weng.“I am extremely honoured to serve women and their families in China.”

    Educated in Australia, Weng started her career as a Shanghai branch and customer-service Manager for Mary Kay in China in 1995 and has held various key positions during the past 24 years, most recently as senior commercial VP.

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  • CDF Beauty duty-free megastore opens at Citygate

    CDF Beauty duty-free megastore opens at Citygate

    A CDF Beauty duty-free megastore has opened in Hong Kong’s Citygate Phase II.

    Spanning more than 10,000sqft, CDF Beauty houses 45 beauty brands, including cosmetics, skincare products and beauty appliances. Citygate is located near Hong Kong International Airport.

    The CDF Beauty concept store is a merging of two adjacent stores with an open facade presenting international skincare and cosmetics. Its Colour cosmetics store invites shoppers to try makeup products among its showcase of top designer and make-up artist brands, including the latest seasonal palettes and textures from Giorgio Armani, Tom Ford Beauty and Mac with fragrances by Jo Malone London and Burberry.

    Central to the CDF Beauty duty-free megastore’s strategy is its Best Price Offer, a collection of leading beauty brands selected for discount on a monthly basis.

    Promotions for the store feature the CDF Beauty Bestie Gang – Carol, Donna, Frank and Bella – virtual brand ambassadors created with distinct personalities and favourite makeup styles.

    The store’s opening is being celebrated with a range of privileges and deals.

  • Estee Lauder Asia sales uphill

    Estee Lauder Asia sales uphill

    Estee Lauder Asia sales soared 25 percent in the year to June, with China, Hong Kong, and the emerging markets in Southeast Asia the main performers.

    The more mature Japanese and South Korean markets were also “strong contributors” to the company’s result in the region.

    “The company delivered strong double-digit net sales increases, both on a reported basis and in constant currency,” Estee Lauder reported in a statement. “The growth was broad-based, with all markets in the region growing and more than half up double-digits in constant currency. The Company generated double-digit net sales growth in every product category and major channel.”

    Estee Lauder Asia was a standout in the company’s results, with global net sales up 9 percent to US$14.86 billion, or 12 percent on a currency-neutral basis. Net earnings rose from $1.11 billion last year to $1.79 billion.

    “This was an outstanding year for our company,” said president and CEO Fabrizio Freda.

    “We achieved strong net sales gains across our business, fuelled by investments in our strategic priorities, including improved data analytics that helped power our innovation and digital marketing. Our winning strategy led to continued share gains in global prestige beauty.

    “With savings from our Leading Beauty Forward initiative and cost discipline throughout the organization, we grew profit far ahead of our net sales growth, while also investing in our strategic priorities,” he said.

    “Many engines drove our growth. They included: nearly every market in the Asia/Pacific region and many other important emerging markets around the world; our skincare category in every region; the travel retail and online channels globally; and compelling innovations and high-quality products, which drove strong repeat purchases. Globally, three of our four largest brands grew strongly as did many of our small and mid-sized brands. Our results were particularly impressive given macro volatility and challenges in several key markets demonstrating our successful strategy of multiple engines of growth and our agility to reallocate resources to the best opportunities.”

    Freda said the results capped a remarkable decade of strategic and operating achievements.

    “Since launching our current strategy in 2009, we have diversified and strengthened our company, creating a solid foundation to continue our growth.”

    He said the prestige beauty category continues to be one of the most desirable consumer sectors.

    “As the best diversified pure-play in the industry, we are uniquely positioned to capture global share. In fiscal 2020, we plan to continue to invest in the most compelling opportunities, including those in emerging markets beyond China. We expect another year of strong net sales growth, margin improvement and a double-digit increase in earnings per share.”

  • Gucci makeup line about to launch in Singapore

    Gucci Makeup by Alessandro Michele is set to launch in Singapore next month.

    The new makeup line has its roots in the unassuming harmony of the creative director’s work as first seen on the runway more than four years ago.

    The makeup is designed to “not mask but rather exalt flaws and make them part of the language of beauty,” according to a statement released by the firm. “Defects should be evidenced and not hidden away. Within this language everyone should be able to wear makeup how they want to, whether to reveal your true self, allowing you to be yourself, or as a means to transform, allowing you to be who you want to be.

    Gucci’s three new lipstick collections are diverse formulations, including Rouge a Levres Satin with a satin finish, Rouge a Levres Voile with a sheer finish, and Baume a Levres, a lip balm with a translucent finish.

    Gucci Makeup will be available at Takashimaya Department Store’s Beauty Hall from September 12.

  • Sephora Hong Kong confirms September opening and promises new brands

    Sephora Hong Kong confirms September opening and promises new brands

    Sephora Hong Kong will open its new flagship store at IFC mall in “early September” the company announced yesterday.

    And the LVMH-owned beauty retailer has promised to launch more than 40 brands onto the Hong Kong market, “new and exclusive” to the territory. These include what the company describes as “cult beauty favourites” such as Drunk Elephant, Sunday Riley, Huda Beauty, Anastasia Beverly Hills and Fenty Beauty; and niche fragrance labels including Clean Reserve, Kayali, Bon Parfumeur and Maison Margiela.

    Sephora Hong Kong will also introduce new beauty and fragrance brands that are making their debut in the market such as Loewe, Tarte, IT Cosmetics and Jack Black.

    “We are really proud of the exciting brand portfolio for our new store,” said Benjamin Vuchot, Asia president at Sephora.

    “We believe the new Sephora Hong Kong will be the ultimate one-stop beauty destination in the region that consumers will find joy in exploring the countless products and services on offer.”

    Vuchot believes Sephora will offer the most extensive brand portfolio in the market, supported by a unique omni-channel model dedicated to offering an “unparalleled shopping experience in-store and online through its upgraded e-commerce platform”.

    More brands will be added later – both instore and online – to provide customers with “endless new discoveries” across different categories.

    Beyond the new brands, Sephora Hong Kong will also be launching new, innovative customer services, including Virtual Artist, a new beauty app designed to offer customers an opportunity to try on and compare different products digitally.

    Online bookings will be taken for a variety of personalised services at the Sephora Beauty Studio.

    On launch day, Sephora will offer a complimentary ferry ride between Tsim Sha Tsui and Central on the opening day. The first 300 customers to visit the new Sephora Hong Kong store will be given a goodie bag with a curated selection of Sephora products.

    Sephora Hong Kong has confirmed it will open eight stores in the territory, with the second planned for Windsor House in Causeway Bay in the fourth quarter of this year. Six more will follow over a two-year time frame, their locations not yet revealed.

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  • South Korean Beauty chains stop selling DHC products after Youtube commercial

    South Korean Beauty chains stop selling DHC products after Youtube commercial

    South Korean health-and-beauty stores have suspended sales of products from Japanese beauty firm DHC Corp, after the company made offensive remarks about Koreans.

    The products are being withdrawn from shelves of retailers in yet another chapter of a growing diplomatic row between the two countries.

    Since entering South Korea in 2002, DHC has gained popularity with cleansing oils and other products and has entered local H&B stores and online malls.

    However, DHC has been embroiled in controversy after saying on its television network subsidiary that “South Korea is a hot-tempered country, and the boycott will not last long”’, and using the word ‘Joseonjing’, a disparaging expression for Korean people, saying that South Koreans were not able to text Chinese characters.

    Olive Young, a leading health-and-beauty chain, said it stopped selling DHC Corp products at its online store on Monday morning.

    Olive Young also ordered its 1200 brick-and-mortar branches to move the display locations of DHC products, following guidelines to minimize consumer exposure to the Japanese company’s wares.

    As DHC’s subsidiary, “DHC Television,” was found to have aired YouTube content with hateful comments on South Korea, the move is attributed to worsening public sentiment, including a boycott among Korean consumers.

    “Because of realistic problems such as contract relations with partners, we are first giving guidelines such as changing the location of displays in the store and temporarily suspending sales at online malls and reviewing various measures,” an official at Olive Young said.

    Lalavla, South Korea’s second-largest health-and-beauty chain, operated by GS Retail Co, has also decided to stop selling some 20 DHC products at online malls and 150 offline stores.

    The location of the remaining stock will be relocated to a less visible location.

    LOHB’s, run by retail giant Lotte Group, also suspended sales of DHC products at its online mall on Monday and stopped stocking DHC products at about 130 offline stores nationwide.

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  • Shiseido to create Tory Burch beauty products

    Shiseido to create Tory Burch beauty products

    Global beauty firm Shiseido has entered into a long-term partnership to create and sell a range of Tory Burch beauty products.

    Shiseido will have an exclusive worldwide license to develop, market, and distribute Tory Burch beauty products.

    The agreement goes into effect on January 1 next year. The Tory Burch beauty products license will be managed by Shiseido Group’s Americas region headquartered in New York City. Through the partnership, Shiseido will provide Tory Burch with a global platform and dedicated resources to elevate its beauty business, cultivating opportunities as a multi-platform, global lifestyle beauty brand.

    For Shiseido, this partnership will expand its global fragrance portfolio and create further opportunities for collaboration.

    “Shiseido is on an exciting journey to achieve its long-term mission of ‘Beauty Innovations For A Better World’,” said Shiseido president and CEO Masahiko Uotani, “and we are honored to welcome Tory and the Tory Burch brand to the Shiseido family and pursue this mission together as partners.

    “Shiseido is dedicated to creating value for all of its partners and we are excited to share the benefits of Shiseido’s platform, R&D resources, technology portfolio and Centers of Excellence with the Tory Burch brand to help maximize its significant potential and opportunities for growth and development.”

    “There are great synergies between our companies,” said Tory Burch, the eponymous brand’s executive chairman and chief creative officer, “including a deep respect and connection to our customers, a passion to support women’s empowerment and an aligned long-term strategic vision.

    “We could not be more excited to build a global lifestyle fragrance and beauty concept in partnership with Shiseido, a realization of a long-time dream.”

  • L’Oreal and Shopee partner to launch AI(R) powered beauty tools

    L’Oreal and Shopee partner to launch AI(R) powered beauty tools

    Shopee, the leading e-commerce platform in Southeast Asia and Taiwan has teamed up with L’Oréal the world leader in beauty and skincare to roll out artificial intelligence (AI) and augmented reality (AR) powered tools on Shopee’s platform. The joint partnership demonstrates both Shopee’s and L’Oréal’s commitment to continuously innovate and power Southeast Asia’s beauty and skincare categories into the future, and to provide shoppers a convenient and personalised online shopping experience. The AI and AR powered tools will also benefit millions of users across Southeast Asia, especially digitally-savvy millennials who are drawn to innovation, creativity and a sense of self-discovery.

    With L’Oréal’s AI and AR powered tools, Shopee BeautyCam by ModiFace and the Effaclar Spotscan by La Roche-Posay, Shopee users are able to digitally try on different shades of L’Oréal’s lipsticks as well as receive personalised advice on the best L’Oréal skincare treatments to tackle acne. Users only need Shopee’s app and a front-facing camera on a mobile device to access these tools. The partnership also sees L’Oréal tapping into Shopee’s key interactive entertainment features such as Shopee LIVE and Shopee Slice to deepen consumer engagement.

    Ian Ho, Regional Managing Director, Shopee said, “We are excited to partner L’Oréal to bring these AI and AR powered tools to our platform. This partnership demonstrates our joint commitment to transform Southeast Asia’s beauty and skincare market with innovation and technology. With more consumers purchasing their beauty and skincare essentials with Shopee, we are confident that shoppers will enjoy a more personalised and seamless shopping experience with these digital innovation tools.”

    With more consumers entrusting mobile self-diagnostic tools to help uncover what best suits them,  the digital innovation tools, Shopee BeautyCam and Effaclar Spotscan on Shopee, will help consumers better understand their individual beauty and skincare needs as they shop online. With more than 95% of Shopee’s transactions occurring on mobile across the region, the partnership promises shoppers a seamless mobile shopping experience, from the use of L’Oréal’s mobile AI and AR powered tools to discover products, to delivering the products right to their doorstep. The launch of these digital innovation tools is done in collaboration with both of L’Oréal’s make-up and skincare divisions.

    The Shopee BeautyCam employs AR simulation to allow Shopee users to try different shades of make-up, resulting in photo-realistic results in the form of a video or a selfie. To achieve this, ModiFace by L’Oréal uses AI-enabled shade calibration, AI-powered analysis of information provided by makeup brands, as well as images and descriptions available on social media. The Shopee BeautyCam will launch on Shopee Singapore during L’Oréal’s campaign, ‘International Lipstick Day’, from 27 to 29 July and in conjunction with International Lipstick Day on 29 July. Shopee users will be able to try the feature first with L’Oréal lipsticks. The proprietary technology will eventually be extended across other L’Oréal make-up products in the future across Southeast Asia.

    L’Oréal’s other AI-powered digital innovation tool, Effaclar Spotscan, harnesses artificial intelligence technology to offer users instant, personalised and professional acne analyses. Users are awarded an acne score and are given a personalised Effaclar routine with specific skin care tips to best tackle their acne spots. Featured during selected campaigns, the tool was launched in conjunction with other in-app activations such as in-app dermatologist consultations. Effaclar Spotscan was launched successfully on Shopee Singapore in March this year, and will be incorporated in the upcoming L’Oréal campaign, ‘Your Best Skin Yet’, from 12 to 15 August.

    Ninell Sobiecka, Vice President, Active Cosmetics Division, APAC said, “We are pleased to partner Shopee to make our first acne diagnostics tool, the Effaclar Spotscan by La Roche-Posay, available to users across Southeast Asia. This AI-powered tool helps users make more educated skin care choices based on their own unique skin type, all in the comfort of their own homes with the Shopee app. Together with Shopee, we are committed to empowering users and making lives better with innovative technology.”

    Chris Driver, Commercial General Manager, Consumer Products Division, APAC adds, “We are thrilled to partner Shopee to bring the Shopee BeautyCam by ModiFace to millions of users across the region and to reinvent the beauty industry. This technological innovation gives consumers the freedom and creativity to explore L’Oréal’s wide array of lipsticks and helps users learn more about which lipstick suits them best. All done within Shopee’s app, this provides users a convenient, effective and simple way to discover more make-up products as they make their next make-up purchase online.”Coupled with L’Oréal’s digital innovation tools, the partnership sees L’Oréal tapping into Shopee’s key interactive entertainment features such as Shopee LIVE, Shopee’s in-app live streaming feature, and Shopee Slice, a popular in-app game, to deepen engagement with consumers for a more personalised online retail experience. Through this, Shopee and L’Oréal are able to provide users higher entertainment value and benefits, as they learn more about L’Oréal’s extensive array of products, digital innovation tools, as well as make-up and skincare tips.

    All L’Oréal make-up and skincare products can be found via their respective official stores on Shopee, under Shopee Mall, which offers 15-days free returns, 100% authenticity, and free shipping.

    Download the Shopee app for free on the App Store or Google Play Store.

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