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Tag: Drinks

  • 7Up Shakes Up the Soda Scene: Unveils Lime-Forward Flavor and Bold New Identity After 15 Years

    7Up Shakes Up the Soda Scene: Unveils Lime-Forward Flavor and Bold New Identity After 15 Years

    7Up, owned by Keurig Dr Pepper (KDP), has undertaken its most significant brand renovation in over 15 years. The company has given a fresh identity to the 7Up brand, which is valued at US$5 billion in the lemon-lime category.

    A New Identity

    7Up is revising its soda recipe, emphasizing the lime flavor to appeal to younger consumers who prefer citrus-flavored beverages. The move comes as competition in the citrus soda market continues to intensify. Since its launch in 1929 as the Original Uncola, 7Up has been positioning itself as an alternative to traditional sodas. The recent brand refresh aims to return to these founding principles.

    The revamped recipe will be utilized across Regular, Zero Sugar, Cherry, and Cherry Zero Sugar product lines starting from mid-August in North America. The new face of the 7Up brand involves a refreshed visual identity characterized by a vertical logo, more vibrant colors, and a new Lime Lemon tag.

    Strategies for Engaging Consumers

    Drew Panayiotou, the chief marketing and innovation officer at Keurig Dr Pepper, referred to the brand makeover as a “bold reinvention” designed to appeal to a new generation of consumers. The flavor modification is the first step in this process.

    “By giving lime the spotlight, we’re rewriting the rules of the lemon-lime category,” Panayiotou said. “We are transforming a beloved heritage brand into a modern disruptor – delivering a sharper visual identity, a more refreshing taste experience, and a distinct position that attracts new users and deepens brand loyalty.”

    To further bolster the brand’s new image, a multi-platform marketing campaign dubbed ‘Flip the Sip’ will roll out. The campaign will leverage social storytelling, cultural moments, and in-store experiences to celebrate the unexpected.

    Questions & Answers

    What is the objective of the 7Up brand refresh?
    The brand refresh aims to appeal to younger consumers who prefer citrus-flavored sodas amidst growing competition in the market.

    What changes will be implemented in the 7Up product line?
    The revamped recipe will be used across Regular, Zero Sugar, Cherry, and Cherry Zero Sugar products and will emphasize the lime flavor. The brand will also feature a refreshed visual identity with a vertical logo, brighter colors, and a new Lime Lemon tag.

    What is the ‘Flip the Sip’ campaign?
    The ‘Flip the Sip’ campaign is a multi-platform marketing initiative that will use social storytelling, cultural moments, and in-store experiences to reinforce the brand’s new identity.

  • Mother Pearl Diversifies with Debut Food and Cocktail Bar at Lan Kwai Fong Flagship

    Mother Pearl Diversifies with Debut Food and Cocktail Bar at Lan Kwai Fong Flagship

    Mother Pearl, a wellness beverage company, has broadened its horizon with the opening of its two-story flagship store in Lan Kwai Fong, Hong Kong. This expansion sees the brand venture into new frontiers, launching its debut cocktail bar and adopting an all-day food and beverage model.

    A Comprehensive Retail Strategy

    The new store, located in Central, perfectly embodies the brand’s wider retail strategy. It aims to cater to customers throughout the day, blending its signature functional drinks with a wide array of grab-and-go meals, specialty coffee, and sugar-free vegan gelato. The ground floor maintains the brand’s focus on wellness-oriented beverages, providing a variety of functional drinks and coffee infused with unique ingredients like lion’s mane mushroom, berries, and botanicals.

    A Great Leap into Mixology

    The entrance into mixology is marked by the Crafted Bar housed on the upper floor. The cocktail menu masterfully pairs superior spirits with traditional ingredients like pearl powder and aged chen pi. In a bid to cater to a wider clientele, all signature cocktails are offered in non-alcoholic versions as well.

    According to Po Chen, the founder of Mother Pearl, the new flagship store is a place where “people can be inspired to stay curious, keep asking questions about what nourishes them, and feel empowered to embrace a mindful lifestyle.”

    The Lan Kwai Fong flagship signifies a significant evolution for the Mother Pearl brand. It extends beyond its foundational wellness beverage offerings, aiming to combine functional beverages, dining, and social experiences all under one roof. This positions the brand firmly within Hong Kong’s wider lifestyle and hospitality market.

    Questions & Answers

    What is the concept behind the new flagship store of Mother Pearl?
    The new flagship store represents an evolution of the brand beyond its original wellness beverage offerings. It combines functional beverages, dining, and social experiences all under one roof.

    What is the Crafted Bar?
    The Crafted Bar is the first cocktail bar launched by Mother Pearl. It’s located on the upper floor of their flagship store in Lan Kwai Fong, Hong Kong.

    What’s unique about the new cocktail menu at the Crafted Bar?
    The cocktail menu features a blend of top-shelf spirits with traditional ingredients, including pearl powder and aged chen pi. All signature cocktails are also available in non-alcoholic versions.

  • Lvl Up Breaks Into Sports Hydration Market with Complete Nutrition Solution

    Lvl Up Breaks Into Sports Hydration Market with Complete Nutrition Solution

    Supplement brand Lvl Up has broadened its product offerings by venturing into the sports hydration segment with the introduction of Lvl Up Sports. This new line-up includes a variety of products such as hydration powders, ready-to-drink sports beverages, electrolyte capsules, and energy gels.

    Filling a Market Gap

    Co-founders Madison Verrochi and Austin Xenos reported that the inspiration to diversify into the sports nutrition domain came from identifying an unmet need in the market. They observed that consumers were often procuring hydration, electrolytes, and fuel products from multiple different brands due to the absence of an all-inclusive solution from a single brand. They expressed their intent to rectify this situation by offering a comprehensive sports nutrition range under the Lvl Up brand.

    The Lvl Up Sports range includes an array of products: Sports Hydration Formula, which comes in 600g containers and single-use packs, Sports Hydration RTD, Electrolyte Capsules, Sports Fuel Isogel, and Sports Fuel + Caffeine Isogel.

    The newly launched products are currently available for purchase through Lvl Up’s online store and Chemist Warehouse, with plans to extend distribution to 7-Eleven stores starting in August. The product prices vary, ranging from $4.99 to $59.99.

    Questions & Answers

    What inspired Lvl Up to develop a sports hydration range?
    The decision to develop a sports hydration range came from co-founders Madison Verrochi and Austin Xenos identifying a gap in the market where consumers were sourcing hydration, electrolytes, and fuel products from multiple brands due to a lack of a comprehensive offering from a single brand.

    What products are included in the Lvl Up Sports range?
    The Lvl Up Sports range includes the Sports Hydration Formula, available in both 600g tubs and single-serve sachets, Sports Hydration RTD, Electrolyte Capsules, Sports Fuel Isogel, and Sports Fuel + Caffeine Isogel.

    Where can customers purchase the Lvl Up Sports range?
    Customers can purchase the Lvl Up Sports range through the Lvl Up online store and Chemist Warehouse. There are also plans to expand availability to 7-Eleven stores from August.

  • Quench Your Thirst with Lvl Up’s New Electrolyte Hydration Drinks – Now at Chemist Warehouse

    Quench Your Thirst with Lvl Up’s New Electrolyte Hydration Drinks – Now at Chemist Warehouse

    The company Lvl Up has recently expanded its ready-to-drink (RTD) electrolyte beverage offerings with the addition of new flavors that are exclusively sold at Chemist Warehouse.

    New Flavors, More Choices

    The latest offerings come in non-carbonated 330ml cans and include three new flavors: Grape, Mixed Berry, and Lemon-Lime. Each can offers a refreshing, low-sugar beverage that contains just 40 calories, catering to health-conscious consumers who are also seeking flavor and convenience.

    Availability and Pricing

    These RTD electrolyte beverages are available to buy at Chemist Warehouse stores throughout Australia. Alternatively, customers can also make their purchases through the company’s official online platform. Prices for these products range from $4.99 up to $77.99.

    Filling a Market Gap

    Austin Xenos, a co-founder of Lvl Up, noted that the brand identified a clear gap in the market. He observed that Australians, with their busy lifestyles, often overlook hydration. The company sought to address this need by creating a product that combines practicality and taste, contributing to an improved lifestyle without compromising on the health aspect.

    Questions & Answers

    What are the new flavors introduced by Lvl Up in its RTD electrolyte range?
    Lvl Up has introduced three new flavors in its RTD electrolyte range: Grape, Mixed Berry, and Lemon-Lime.

    Where can these new beverages from Lvl Up be purchased?
    These new products from Lvl Up can be purchased at Chemist Warehouse locations across Australia and through the brand’s website.

    What was the motivation behind Lvl Up’s introduction of these new products?
    Lvl Up identified a gap in the market where Australians, given their busy lifestyles, were neglecting hydration. The company aimed to address this by providing a product that delivers on function without compromising on taste or lifestyle.

  • Revolutionizing the Beverage Industry: Kiwi Startup’s Innovative Tablet Drink Seeks to Curb Plastic Waste

    Revolutionizing the Beverage Industry: Kiwi Startup’s Innovative Tablet Drink Seeks to Curb Plastic Waste

    A New Zealand-based startup, Incrediballs, is set to introduce a tablet-based beverage product, with the aim of minimizing plastic usage in the beverage industry. The product represents the commercial exploitation of a research endeavor that spanned seven years.

    Incrediball’s Innovative Concept

    Incrediballs specializes in the production of non-plastic effervescent drink tablets. The development of these tablets was spearheaded by Brianne West, founder and ex-CEO of Ethique, a personal care company. West’s departure from Ethique saw her utilizing a co-crystal stabilization method, a technology birthed at the University of Bradford, UK.

    The conventional effervescent tablets are inherently unstable, necessitating the use of plastic or metal packaging for protection against moisture and air, West explained. On a commercial scale, stabilizing these tablets is a challenge that even pharmaceutical companies grapple with.

    “The chemistry may seem straightforward but controlling it is no easy feat,” she said. “Our patented system encapsulates active ingredients such as citric acid and sodium bicarbonate with compounds like nicotinamide and creatine. This prevents the reaction from taking place until the tablet is completely immersed in water.”

    Upon dissolution, each tablet generates a 350ml beverage with no added sugar. By eliminating the need for bottled drinks, this format presents an alternative within the global soft drink market. The market, estimated to be worth $1.42 trillion, is responsible for generating around 583 billion single-use plastic bottles annually, with only about 10% of these bottles being recovered by recycling systems.

    An Eco-friendly Alternative to Bottled Drinks

    West, referring to data from the United Nations, stated that manufacturers are capable of producing approximately 20,000 PET bottles every second. Furthermore, single-use drink containers account for roughly 45% of litter in urban areas.

    Incrediballs’ tablets are packaged in a paper-based material that is certified for home composting and devoid of plastic laminates. The packaging can be composted or recycled. The company uses water-based inks and is exploring options for algae-derived alternatives.

    The development of Incrediballs incorporated feedback from over 15,000 subscribers and social media followers who participated in product testing. The company plans to extend their product line to include functional beverage formats that utilize ingredients sourced from New Zealand such as manuka, kawakawa, and kiwifruit extracts.

    Revolutionizing the Beverage Industry

    Incrediballs’ goal is to revolutionize the drink manufacturing, transportation, and sales sectors. However, the company’s focus is not merely to position its product as an environmental alternative. It has set ambitious targets to prevent the production of 50 million plastic bottles by 2030 and 300 million by 2050.

    From a logistical standpoint, the non-liquid, non-plastic format of the product decreases transport volume by over 99%, enabling higher product density per shipment. According to West, this shift has the potential to transform export economics by reducing logistics costs.

    In terms of financial aspirations, the company aims for a revenue of $1 million by the 2027 fiscal year, with long-term plans to establish an export business boasting an annual turnover of $1 billion.

    The initial four flavors of the product will be available for online orders beginning February 16. The company has already garnered interest from supermarkets and FMCG retailers in Australia and New Zealand.

    At first, the company’s focus will be on direct-to-consumer sales to establish brand positioning and gain customer insights. They also plan on partnering with select independent retailers for trial runs. Feedback from these early stages will be used to fine-tune aspects such as flavor, packaging, and usage prior to wider FMCG and export distribution.

    “We’re not aiming to be a niche or a travel product,” West said. “We want our presence felt on every beverage aisle.”

    Questions & Answers

    What is Incrediballs?
    Incrediballs is a New Zealand-based startup that specializes in the production of non-plastic effervescent drink tablets aimed at reducing plastic waste in the beverage industry.

    How does the Incrediballs tablet work?
    The Incrediballs tablet, when fully immersed in water, dissolves to produce a 350ml beverage. This eliminates the need for single-use plastic bottles.

    What are Incrediballs’ future plans?
    Apart from aiming to prevent the production of 50 million plastic bottles by 2030, Incrediballs also plans on extending their product line to functional beverage formats using locally sourced ingredients. The company aims to establish a strong brand presence in all beverage aisles, not just as a niche or travel product.

  • Chagee Debuts First Thai Flagship Store at IconSiam Featuring Exclusive Drinks & Merchandise

    Chagee Debuts First Thai Flagship Store at IconSiam Featuring Exclusive Drinks & Merchandise

    Chinese tea chain, Chagee, has expanded its presence in Thailand with the launch of its flagship store at IconSiam. This addition increases the brand’s store count in the country to a total of 26 outlets.

    The newly opened store, comfortably situated on the G Floor, Veranda Zone of the Bangkok shopping complex, is designed as a destination-style outlet. It also features an exclusive beverage, Ceylon Black Milk Tea, that is unique to this specific location.

    Store Design and Special Features

    The IconSiam store incorporates a mezzanine level, which significantly increases the seating capacity beyond what is available on the ground floor. The interior design is characterized by contemporary elements and warm-toned materials, complemented by a subdued color scheme. The exterior of the store is marked by an intricate metal-chain installation referred to as the “Golden Chain.”

    Intriguingly, the interior of the store also features a large mural. This piece of art, created in collaboration with Bangkok-based artist Pomme Chan, visually narrates the journey of tea across different regions and cultures. It includes references to trade routes, depictions of everyday life, and several Thai visual motifs.

    Additionally, this location offers exclusive merchandise. Among the items available are a Mini Vacuum Cup and a Tumbler Cup, both presented in a striking Starry Red finish.

    Expanding Presence in Southeast Asia

    The opening of this flagship store is a strategic move in Chagee’s plans to hasten its expansion across Southeast Asia. In the previous year, the tea chain broke new ground by opening its first pet-friendly outlet in the region. This innovative concept store is located in Eastwood City, Manila, Philippines.

    Questions & Answers

    What is unique about the new Chagee store in IconSiam, Thailand?
    The new store introduces an exclusive beverage, Ceylon Black Milk Tea, and also features a large mural created in collaboration with a Bangkok-based artist. Additionally, it offers unique merchandise like the Mini Vacuum Cup and Tumbler Cup in a Starry Red finish.

    What design elements are noteworthy in the new Chagee store?
    The store features a contemporary design with warm-toned materials and a muted color palette. It also has a mezzanine level for extra seating capacity and a metal-chain installation, dubbed the “Golden Chain,” on its exterior.

    How does the opening of a new store in Thailand align with Chagee’s business strategy?
    The opening of the new store in Thailand is in line with Chagee’s plan to accelerate its expansion in Southeast Asia. Last year, the brand unveiled its first pet-friendly store in the region, further showcasing its innovative approach to expansion.

  • Bacardi and Coca-Cola Europacific Partners: Brewing Success in Australia with New Distribution Deal

    Bacardi and Coca-Cola Europacific Partners: Brewing Success in Australia with New Distribution Deal

    On November 3, Bacardi-Martini and Coca-Cola Europacific Partners (CCEP) initiated a multi-year partnership in Australia. This strategic alliance between the two beverage leaders aims to broaden their influence in the local drinks industry.

    The Partnership Details

    The partnership, first publicized in August, allows CCEP the responsibility of distributing an array of well-known brands. These encompass Bacardi rum, Bombay Sapphire gin, Grey Goose vodka, Patrón tequila, Dewar’s Scotch whisky, Angel’s Envy whiskey, and Martini vermouth. Simultaneously, Bacardi-Martini will continue to manage marketing and brand strategies.

    Luiz Schmidt, the Managing Director of Bacardi-Martini Australia, emphasized the importance of this collaboration. “Our brands are incredible with fantastic equity, but we acknowledge that to fully exploit their potential in Australia, we need to collaborate with an organization that possesses the necessary resources to put them in consumers’ hands nationwide,” he stated.

    Schmidt further stated that not only does CCEP have tremendous scale, but it also possesses proven industry expertise that can ensure long-term sustainable growth for both companies.

    Strengthening CCEP’s Market Position

    This agreement solidifies CCEP’s position as a key contender in the local premium drinks market and mirrors broader consolidation trends in beverage distribution.

    Orlando Rodriguez, the Managing Director of Australia Coca-Cola Europacific Partners, expressed his enthusiasm about the partnership and its potential. “The Bacardi portfolio is iconic, and we at CCEP have the track record of operational excellence to best support it,” Rodriguez stated.

    He added that both companies are eagerly anticipating the accomplishments they can achieve in the vibrant and expanding alcohol category.

    Questions & Answers

    What does the partnership between Bacardi-Martini and CCEP entail?
    The partnership allows CCEP to distribute Bacardi-Martini’s renowned brands across Australia, including Bacardi rum, Bombay Sapphire gin, among others, while Bacardi-Martini will continue managing marketing and brand strategies.

    How does the partnership affect CCEP’s position in the market?
    The agreement strengthens CCEP’s position as a leading player in the local premium drinks market and reflects broader consolidation trends in beverage distribution.

    What are the expected outcomes of this alliance?
    The Managing Directors of both Bacardi-Martini Australia and Coca-Cola Europacific Partners have expressed optimism about the potential growth and achievements this partnership can bring to the dynamic and expanding alcohol category in Australia.

  • Heineken Unveils Resource-efficient Five-year Strategy Amidst Industry Challenges

    Heineken Unveils Resource-efficient Five-year Strategy Amidst Industry Challenges

    Heineken, the Dutch brewing giant, has announced an ambitious five-year strategy that aims at utilizing fewer resources to generate more growth. The strategy will concentrate on specific markets and brands to maximize organic net revenue growth. The company anticipates seeing mid-single-digit growth each year leading up to 2030.

    Changing Course Amid Uncertain Times

    In response to a rapidly evolving global landscape, Heineken is looking to fortify its future operations. The company plans to establish a more robust operating model, optimize efficiency, and enhance its adoption of artificial intelligence. This new direction comes in the wake of a series of challenges for Heineken, including the economic impact of the Covid-19 pandemic, rising inflation, and recent tensions arising from US trade policies.

    At an investor event, CEO Dolf van den Brink admitted that the company’s performance has been inconsistent. He expressed dissatisfaction with the current state of affairs and emphasized the company’s aspiration to improve and grow.

    Refocusing on Key Markets and Brands

    Heineken has identified 17 key markets, including Mexico, Malaysia, Spain, and the UK, where it aims to expand its presence. The company will target these markets for potential acquisitions and will focus on five global brands and 25 strong local labels. The markets, along with brands such as Heineken, Tiger, Amstel, Desperados, and Birra Moretti, will receive enhanced resources.

    Investors have suggested that Heineken has been lagging behind competitors, notably Anheuser-Busch InBev, which is recognized for its efficient operations. While Heineken’s shares have seen a modest increase of around 3% this year, its competitors’ shares have seen more substantial growth.

    The brewing company expects organic operating profit to outpace revenues under its revised strategy. It also anticipates earnings per share to grow commensurately or exceed that rate, and aims for over 90% free-cash conversion. The company’s profits will be bolstered by a pre-existing target of achieving up to 500 million euros (US$583 million) in annual gross savings by 2025.

    Industry-Wide Challenges and Adaptation

    Heineken shares experienced a minor slump recently, dropping almost 2% before recovering slightly. This comes after a warning from the company about a potential decrease in beer sales in 2025, following weak third-quarter sales in Brazil and Europe.

    Broadly, the brewing industry is grappling with challenging economic conditions and weak consumer confidence. Additionally, longer-term issues such as increasing health warnings, emerging competitors, and changing consumer preferences pose significant challenges.

    To adapt to evolving consumer demands, Heineken plans to expand its low- and no-alcohol offerings. The company recognizes that some consumers are reducing alcohol consumption due to health concerns and the rise of weight-loss drugs, and is taking proactive steps to accommodate this trend.

    Questions & Answers

    What is the key focus of Heineken’s new strategy?
    The primary focus of Heineken’s updated strategy is to generate more growth while utilizing fewer resources, focusing on specific brands and markets.

    How does Heineken plan to adapt to changing consumer trends?
    In response to changing consumer preferences, Heineken plans to expand its range of low- and no-alcohol products.

    What are some challenges Heineken anticipates in the brewing industry?
    Heineken expects to grapple with difficult economic conditions, weak consumer confidence, health warnings, and changes in consumer behavior, along with new entrants in the market.

  • Blue Sky Drinks Acquires Top Shelf International Assets, Ushering In New Era For Australian Beverage Industry

    Blue Sky Drinks Acquires Top Shelf International Assets, Ushering In New Era For Australian Beverage Industry

    Blue Sky Drinks has recently expanded its portfolio by purchasing the assets of Top Shelf International Holdings. These acquisitions include local spirits such as Ned Australian Whisky and Grainshaker, as well as the ready-to-drink (RTD) firm, Gravity Drinks Co.

    Background of Gravity Drinks Co

    Established in 2022, Gravity Drinks Co owes its success to the combined efforts of Mick Spencer, Liam Battye, and a team of professional athletes. The company has effectively penetrated the domestic market, establishing a solid customer base with support from key industry partners including Endeavour Group, Coles Liquor, and various independent venues.

    Changes in Leadership

    The acquisition comes with a leadership reshuffle. Mick Spencer will now serve as the executive chair of Blue Sky, while Greg Mitchell will take on the roles of CFO and COO. Other key appointments include David Ward as GM of sales and marketing, and Liam Battye as head of operations.

    Additionally, Ray Noble, a seasoned executive with leadership experience at Beam Suntory and a past MD role at Sazerac Australia, will join the board as a non-executive director.

    A New Chapter for Blue Sky Drinks

    Reflecting on this latest acquisition, Mick Spencer expressed optimism. He said, “By merging Gravity with some of Australia’s leading spirits and RTD brands, we are creating a different type of beverage company. One that is proudly Australian-owned and -made, and is poised for a bright future.”

    He added that the company now has stronger financial support, more ambitious goals, and a renewed commitment to prioritizing customers, suppliers, and the continued success of its brands.

    Continued Partnerships

    Blue Sky Drinks plans to retain its manufacturing partnership with beverage producer IDL. The company will also continue distributing its products through its extensive network of over 5,000 independent retailers, venues, and partners, including Endeavour Group and Coles Liquor.

    Commenting on the company’s future prospects, Ray Noble said, “The Blue Sky portfolio of Ned, Grainshaker, Act of Treason, Golden Bickie and Gravity combines local craftsmanship with fresh, modern energy that is ready to be harnessed.”

    He added that the new team possesses the expertise, passion, and entrepreneurial spirit needed to elevate these brands to greater heights, expressing his excitement to be part of this journey.

    The completion of the transaction is projected to take place in four weeks. During this period, suppliers and customers seeking additional information should contact Blue Sky Drinks Co or the administrators of Top Shelf International, McGrathNicol.

    Questions & Answers

    Who are the new leaders at Blue Sky Drinks following the acquisition?
    Mick Spencer is the new executive chair, Greg Mitchell is the CFO and COO, David Ward is the GM of sales and marketing, Liam Battye is the head of operations, and Ray Noble is joining the board as a non-executive director.

    What assets has Blue Sky Drinks acquired from Top Shelf International Holdings?
    Blue Sky Drinks has acquired local spirit brands Ned Australian Whisky and Grainshaker, as well as the RTD company, Gravity Drinks Co.

    What are Blue Sky Drinks’ plans post-acquisition?
    Blue Sky Drinks will continue production with beverage manufacturer IDL and maintain distribution through more than 5000 independent retailers, venues, and partners. The company also aims to take its brands to the next level with the new team’s expertise, passion, and entrepreneurial spirit.

  • Haiver Spirits introduces two brewed hard teas

    Haiver Spirits introduces two brewed hard teas

    Haiver Spirits, a renowned vodka brand, has broken new ground in the beverage market, venturing into the ready-to-drink category with the introduction of its first-ever brewed hard teas. This innovative offering marks a significant expansion for the brand, which is well-known for its vodka.

    The Inspiration behind the Brewed Hard Teas

    Matthew Anastassiou, the founder of Haiver Spirits, explained that the motivation behind the creation of these brewed hard teas was his enduring love for iced tea. He had a vision to craft a spirited variation of the classic drink that retained its refreshing essence, while adding a unique twist.

    The drinks are lightly carbonated, a feature that Anastassiou says helps to retain the original flavor of the drink, just as he intended.

    Production and Unique Features

    The hard tea range is produced in Victoria, utilizing Haiver Spirits’ proprietary vacuum distillation techniques. A key characteristic of the range is its infusion with fresh fruits, which lends an element of vibrancy to the two debut flavors – ‘Summer Peach’ and ‘Tropical’.

    In a departure from the traditional blending of tea with spirits, Anastassiou took an innovative approach for the hard tea range. He brewed the beverages on a beer base, a strategic move aimed at giving the product a smooth, full-bodied mouthfeel that closely resembled real iced tea. He described the end product as “crisp and refreshing”.

    Product Availability

    With an alcohol content of 4.5 per cent ABV, the hard tea range is conveniently packaged in 330ml cans. The retail price commences at $26 for a four-pack.

    Questions & Answers

    What inspired the creation of Haiver Spirits’ hard tea range?
    Matthew Anastassiou, the founder of Haiver Spirits, was inspired by his love for iced tea. He wanted to create a boozy version that retained the refreshing quality of classic iced tea while adding a unique edge.

    How does Haiver Spirits’ hard tea range differ from traditional tea-infused spirits?
    Rather than blending tea with spirits, Anastassiou chose to brew the beverages on a beer base. This innovative approach gives the product a smooth, full-bodied mouthfeel that closely resembles real iced tea.

    What is the alcohol content and packaging of the hard tea range?
    The hard tea range has an alcohol content of 4.5 per cent ABV and is available in 330ml cans.

  • Melbourne Startup Jim Revolutionizes Fitness Drinks With Protein-packed, Prebiotic Soda

    Melbourne Startup Jim Revolutionizes Fitness Drinks With Protein-packed, Prebiotic Soda

    Melbourne-based start-up, Jim, has recently introduced a novel functional soda into the market. This unique beverage combines proteins and prebiotics, targeting both health-conscious consumers and those seeking high-quality fitness recovery options.

    The Details

    The innovative soda line comes in three distinct flavours: Golden Pash, Lem’n’Ade and Rarr-Berry. According to the company, each 330ml soda can is packed with 5 grams of protein, organic prebiotics, branched-chain amino acids (BCAAs), and L-glutamine. Additionally, these soda variants are free from added sugars and caffeine.

    Jim’s founders, Aimee Tawhai, a former elite athlete turned entrepreneur, and her companion Jono, envisioned a fitness recovery drink that would be both beneficial and enjoyable. They aimed to move past the conventional ‘gym bro’ beverage market, with a drink that appeals to a broader consumer base.

    Breaking Away from the Norm

    Aimee Tawhai, co-founder of Jim, shed light on the brand’s unique approach. “Fitness recovery drinks have been primarily targeted towards the ‘gym bro’ culture for quite some time. These drinks often have intimidating labels, excessively sweet and artificial tastes, and ingredients that offer no real benefits. Our intention was to cater to the everyday consumer, the ones who value their health and appreciate effective recovery drinks but don’t necessarily identify with the ‘gym bro’ culture. We wanted to create a beverage that I would personally drink, something I could confidently offer to my mother, a drink that delivers on promises and also tastes great.”

    Currently, Jim’s health-focused sodas are available in over 100 wellness centres, health food shops, and recovery hubs across the country. They can also be found through Kelly’s Distributors in Queensland. Plans are in place to expand online availability via Healthylife, the official health and wellness partner of Woolworths, in the near future.

    Questions & Answers

    What is the unique selling point of Jim’s new functional soda?
    The soda combines protein and prebiotics, targeting both health-conscious consumers and those seeking high-quality fitness recovery options. It also avoids added sugars and caffeine.

    Who are the founders of Jim?
    Jim was founded by Aimee Tawhai, a former elite athlete turned entrepreneur, and her companion Jono.

    Where can consumers purchase Jim’s functional sodas?
    Jim’s sodas are available in over 100 wellness centres, health food shops, and recovery hubs nationwide, and through Kelly’s Distributors in Queensland. There are plans to expand online availability via Healthylife, Woolworths’ official health and wellness partner.

  • V Energy Unveils Retro-inspired Zero-sugar Range In Bold New Flavors

    V Energy Unveils Retro-inspired Zero-sugar Range In Bold New Flavors

    Suntory Oceania has recently expanded V Energy’s ready-to-drink assortment by introducing a new zero-sugar range. Inspired by the Y2K aesthetic, the line features three exciting flavors: Strawberries & Cream, Watermelon Candy, and Cotton Candy. Available in 250ml cans, these beverages are now being sold across supermarkets and various retail outlets in Australia and New Zealand.

    The range breaks new ground in the energy drink market, embodying the spirit and identity of modern consumers who demand bold and expressive choices that make no compromises. Ruth Muller, the interim Chief Marketing Officer and Head of Research and Development at Suntory Oceania, commented on the new product line. She emphasized that the range is a reflection of a bold and fearless mindset, invoking a sense of nostalgia while remaining fresh and unprecedented.

    The packaging of these zero-sugar drinks takes inspiration from the Y2K era, sporting bold colors and metallic finishes. With this aesthetic, the company aims to appeal to a generation that is increasingly embracing retro culture.

    This is not the first innovative step by V Energy in the beverage market. The company had previously set a precedent by launching its first slow-release energy drink.

    Questions & Answers

    What is the new range of flavors introduced by Suntory Oceania for V Energy?
    The new zero-sugar range features three flavors: Strawberries & Cream, Watermelon Candy, and Cotton Candy.

    What is the inspiration behind the packaging of the new zero-sugar range?
    The packaging is inspired by the Y2K aesthetic, featuring bold colors and metallic finishes to appeal to a generation embracing retro culture.

    Where are these new zero-sugar energy drinks available?
    The products are available across supermarkets and various retail outlets in Australia and New Zealand.

  • Starbucks CEO Brian Niccol Lauds Luckin Coffee for Its Impressive Speed of Innovation

    Starbucks CEO Brian Niccol Lauds Luckin Coffee for Its Impressive Speed of Innovation

    Starbucks CEO Brian Niccol has recently extolled the virtues of Chinese rival Luckin Coffee, particularly praising the company’s rapid pace of product innovation. Speaking at the Fast Company Innovation Festival in New York, Niccol remarked, “The one thing that they probably have done a nice job of is just an unbelievable pace of product innovation.” His comments reflect a competitive acknowledgment that emphasizes the importance of adapting and evolving within the fast-paced coffee market. “It sets the tone for, ‘Hey, we cannot be complacent on flavors and drink combinations,’” he added.

    Striking a Balance: Innovative Menus and Smart Discounts

    Luckin Coffee has notably caught the attention of the market with its unconventional beverage offerings, like pineapple cold brew and coconut lattes, accompanied by aggressive discounts ranging from 30% to 50%. This strategy has played a crucial role in its meteoric rise, allowing the company to surpass Starbucks as the leading coffee chain in China, boasting an impressive 26,000 locations against Starbucks’ 8,000.

    A New Era of Order: Luckin’s App-Driven Experience

    An interesting distinction between the two coffee giants lies in Luckin’s operational model, which eschews cashiers in favor of an app-based ordering system. “They’ve done an interesting job on how they’ve turned the app into the only way you can interact with that business. It’s a different approach. I don’t think it’s the right approach for us,” Niccol remarked, highlighting Starbucks’ commitment to creating enriching in-store experiences over purely digital interactions.

    Starbucks’ Strategic Shift in China

    Amid this competitive landscape, Niccol emphasized that Starbucks is experiencing a “nice recovery” in China, achieved in part by reducing prices on select beverages. As part of its growth strategy, Starbucks is actively seeking a local partner to streamline its operations in the region and is looking to open “thousands” of new locations throughout the country. Could there be a Starbucks on every corner in China? Only time will tell.

    Questions & Answers

    What did Brian Niccol praise about Luckin Coffee during the Fast Company Innovation Festival?
    Niccol praised Luckin Coffee’s rapid pace of product innovation and emphasized that Starbucks must not become complacent in its flavor offerings.

    How does Luckin Coffee differentiate itself from Starbucks in terms of customer interaction?
    Luckin Coffee has eliminated cashiers and requires customers to order through its mobile app, unlike Starbucks, which focuses on enhancing in-store experiences.

    What is Starbucks’ strategy to recover its standing in the Chinese market?
    Starbucks is reducing prices on some drinks and is seeking a local partner to manage its operations, with plans to open thousands of new locations across China.

  • New Zealand’s Pals Unveils Two New Low-sugar Vodka Flavors, Expanding Its ‘better-for-you’ Range

    New Zealand’s Pals Unveils Two New Low-sugar Vodka Flavors, Expanding Its ‘better-for-you’ Range

    Pals, a New Zealand based ready-to-drink (RTD) brand, has unveiled two new tantalizing flavors for its Franky’s vodka line. The product roll-out will span across major alcohol retailers in both Australia and New Zealand.

    New Flavors on the Block

    The two fresh flavors, dubbed Cola Lime and Lemon Crush, are part of the citrus RTD range. Each can is 330ml, contains 6 percent Alcohol by Volume (ABV), and has less than 0.7 grams of sugar.

    The company prides itself on the quality and craftsmanship of its products, stating that the Franky’s RTD range is a blend of real fruit and triple-distilled vodka. This unique combination creates a full-bodied flavor profile while still maintaining a low sugar content.

    Expanding Range

    In addition to the newly introduced flavors, Pals has a wide variety of offerings in its ‘better-for-you’ range. Choices include exotic flavors like pineapple, guava, and a zero-alcohol peach variant. These are available for purchase at major retailers, such as Dan Murphy’s and BWS, along with selected liquor stores across Australia and New Zealand.

    Questions & Answers

    What are the new flavors for the Franky’s vodka range?
    The new additions to the Franky’s vodka range are Cola Lime and Lemon Crush.

    What is the alcohol content in the new Franky’s flavours?
    Each can of the new flavors contains 6% Alcohol by Volume (ABV).

    Where can the new flavors be purchased?
    The new Cola Lime and Lemon Crush flavors are available at major retailers including Dan Murphy’s and BWS, as well as selected liquor stores across Australia and New Zealand.

  • South Korean Yogurt Giant, Yoajung, Makes Debut In Singapore Amidst Competitive Market

    South Korean Yogurt Giant, Yoajung, Makes Debut In Singapore Amidst Competitive Market

    South Korean yogurt chain, Yoajung, has officially launched its first store in Singapore, located on the bustling Orchard Road’s Scape.

    Yoajung, established in 2021, has seen rapid expansion in its short existence. The brand currently boasts over 650 branches in its home country of South Korea and has extended its international footprint to countries including Japan, China, Hong Kong, and Australia.

    This bold move into the Singaporean market was made possible through a partnership with Hong Kong’s Modu Consulting. Modu Consulting owns the master franchise rights for Yoajung in various regions, including Hong Kong, Macau, and now Singapore.

    The newly opened outlet on Orchard Road offers a customizable menu, with a focus on frozen yogurt and acai bowls. Customers have the opportunity to personalize their bowls with an extensive range of toppings and premium upgrades.

    Yoajung’s entry into Singapore is hot on the heels of another international yogurt brand, Yo-Chi. The Australian-based chain made its own foray into the Singapore market last month, opening a 60-seat outlet at Orchard Central.

    Questions & Answers

    When was Yoajung established, and how many outlets does it currently have?
    Yoajung was established in 2021 and currently operates over 650 outlets in South Korea, in addition to its branches in Japan, China, Hong Kong, and Australia.

    Who holds the master franchise rights for Yoajung in Singapore?
    Modu Consulting, a Hong Kong-based company, holds the master franchise rights for Yoajung in Singapore.

    What is unique about the menu at Yoajung’s Orchard Road outlet in Singapore?
    The Orchard Road outlet offers a customizable menu focusing on frozen yogurt and acai bowls with a broad variety of toppings and premium add-ons.