Retail News CRM

Tag: Estée Lauder

  • Estee Lauder buys into Korean skin care brands

    Estee Lauder buys into Korean skin care brands

    Estee Lauder has bought an interest in South Korea’s Have & Be, which owns the skin care brands Dr Jart+ and Do The Right Thing.

    The deal is further evidence of the growing market strength and popularity of South Korea’s cosmetics industry.

    Terms of the investment were not disclosed but the deal is expected to be settled in December.

    Launched online in 2005 by ChinWook Lee, Dr Jart+ is a Seoul-based, global high-growth skin care brand featuring quality and innovative products designed to address specific skin care needs. The brand’s unique fusion of dermatological science and art – as reflected in the brand name, which is inspired by the phrase “Doctor Joins Art” – appeals to a broad range of consumers, especially millennials. Dr Jart+ is sold in many countries around the world, primarily in Asia and the US, through various department stores, specialty-multi and eCommerce channels including Sephora.

    “We are thrilled to announce our partnership with Dr Jart+,” said Fabrizio Freda, president and CEO of The Estee Lauder Companies.
    “This investment gives our company a strategic opportunity to develop a partnership with one of Korea’s most promising high-growth skin care brands.

    “ChinWook Lee and his team have built a successful and exciting brand that is at the forefront of the rapidly expanding Korean beauty wave.”
    ChinWook Lee said as the Korean beauty wave “continues to flourish globally”, his company is excited about the additional opportunities, support and guidance The Estee Lauder Companies will bring to the brands.
    “This is a tremendous moment for the Dr Jart+ team and for the continued growth of Korean beauty.”

    The Estee Lauder investment also includes an interest in Do The Right Thing (DTRT), a men’s-focused skin care brand that fuses Korean innovation with a bold New York style. Founded by Lee in 2012, DTRT’s line of cleansers, lotions, moisturisers and serums are sold in Korea through various channels and in the US through Sephora and BirchboxMan.

    “Global consumers look to Korea as a trendsetting market in beauty, and the Dr Jart+ brand is part of the reason why,” said William P. Lauder, executive chairman of The Estee Lauder Companies.

    “Dr Jart+ and The Estee Lauder Companies share an entrepreneurial heritage as well as a commitment to innovation and creativity. We have great respect for this brand, and we appreciate the opportunity to support and advise Mr Lee and his team as they continue to grow Dr Jart+ globally.”

    Estee Lauder’s products are sold in over 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Prescriptives, Lab Series, Origins, Tommy Hilfiger, Mac, Kiton, La Mer, Bobbi Brown, Donna Karan New York, DKNY, Aveda, Jo Malone London, Bumble and bumble, Michael Kors, Darphin, GoodSkin Labs, Tom Ford, Ojon, Smashbox,Ermenegildo Zegna, Aerin, Osiao, Marni, Tory Burch, Rodin olio lusso, Le Labo, Editions de Parfums Frédéric Malle and Glamglow.

  • Estee Lauder wants more South Korean web sales

    Estee Lauder wants more South Korean web sales

    Estee Lauder has acquired a stake in Korean skincare products maker Have & Be Co. to grow in South Korea’s nearly $600 million online beauty products market. Skincare and fragrance maker Estee Lauder Cos. is making a concerted move to acquire market share in South Korea’s beauty products e-commerce market.

    Estee Lauder, No. 73 in the Internet Retailer 2015 Top 500 Guide, purchased an undisclosed stake in Have & Be Co., a Seoul-based cosmetics and beauty products maker that develops the Dr. Jart+ and Do the Right Thing brands of moisturizers and skin renewal products.

    Have & Be was started online in 2005 by Chinwook Lee, a South Korean dermatologist. Today the company sells online and in stores in 15 countries, including the U.S. In its core market of South Korea, Have & Be has  e-commerce sites for Dr. Jart+ and Do the Right Thing. In the U.S. Have & Be sells through other retail e-commerce sites including Sephora.com.

    Estee Lauder isn’t saying much about how it intends to grow Have & Be Co and Dr. Jart+ online, but Dr. Jart+ will remain a stand-alone e-commerce site. “Dr. Jart+ will remain an independent company and it will not be integrated into any ELC operations, including e-commerce,” says an Estee spokeswoman.

    But growing online in general and in Asia e-commerce markets such as China and South Korea specifically is a top priority for Estee Lauder. For the 2015 fiscal year ended June 30, Estee Lauder disclosed that e-commerce accounted for 8% of all sales of about $10.78 billion and that e-commerce sales increased year over year by 28%. Based on those metrics, Internet Retailer estimates  web sales for Estee Lauder totaled $862.4 million compared with $673.8 million in fiscal 2014.

    In China the overall e-commerce market for skincare product sales is projected to grow 41.7% to an $8.36 billion in 2015 from $5.90 billion in 2014, according to research firm Frost and Sullivan. In comparison, in the more mature and concentrated South Korea e-commerce market, web sales for skin care products will grow more slowly, according to research firm Euromonitor International. This year e-commerce sales for skincare and related products in South Korea will reach $594.8 million, up 8% from $550.0 million in 2014, says Euromonitor.

    In China in fiscal 2015, web sales for Estee Lauder doubled, the company reports. In South Korea Estee Lauder will use its investment in Have & Be to build market share with an established brand, CEO Fabrizio Freda says. “This investment gives our company a strategic opportunity to develop a partnership with one of Korea’s most promising high-growth skin care brands,” he says.

  • Estee Lauder travel-retail revenue falls

    Estee Lauder travel-retail revenue falls

    Cosmetics-giant Estée Lauder Companies reported a decline in travel-retail sales in fiscal year 2015 (ended June 30, 2015), despite an increase in global airline traffic and expanded distribution in the channel.

    The company said that a stronger dollar and the outbreak of Middle East Respiratory Syndrome (MERS), which killed nearly 40 people in South Korea this year, contributed to decline, with travel-retail sales falling by 4% in the last quarter of fiscal year 2015.

    Over 55,000 tourists had cancelled trips to South Korea by the mid-June, according to the World Economic Forum.

    Slower retail growth in Hong Kong and China, as well as a decline in spending by Russian and Brazilian travellers are also expected to impact sales revenue into the 2016 fiscal year.

    The news came as the company also forecasted below-estimated earnings across the whole business for the coming fiscal year, and announced that net sales in the fiscal year ending in June went down to $10.78bn, a 1.7% decrease from $10.97bn the previous year. The company said it missed its 7% growth target because of accelerated sales orders in Latin America and the use of constant currencies to calculate international profits.

    For the three months ended June 30, 2015, the company reported net sales of $2.52bn, compared with $2.73bn the previous year. Skincare products were chiefly affected, with overall sales falling by 16% in Q4.

    However, expanded distribution, including in travel-retail, also helped lift some labels’ revenues. While sales for heritage-brands Estée Lauder and Clinique slumped, the conglomerate’s current global-marketing focus has been on growth for youthful or luxury brands like Smashbox and Tom Ford. Along with Aveda hair-care product, these brands’ expanding travel-retail channels were reported by Estée Lauder Co. to have resulted in year-on-year revenue growth that has helped offset some of this year’s losses.

    The company has said that by adjusting to factors like constant currencies and accelerated orders in the fiscal year 2014, strong underlying growth in the company becomes apparent.

    President and CEO Fabrizio Freda said in the company’s report for the fiscal year 2015 (Q4 and full year): “Together with our powerful brand portfolio and financial discipline we finished our fiscal year with a strong Q4, generating 7% constant currency sales growth, after adjusting for the accelerated sales orders we reported in fiscal 2014.

    He added “For the full year, our adjusted 6% local currency sales growth met our expectations, and we exceeded our earnings per share forecast …Our sales grew at a faster rate than global prestige beauty, due to the success of our multiple engines of growth. Standout performances generated double-digit sales gains in most of our makeup and luxury brands and the online, specialty-multi and freestanding store channels.

    “In fiscal 2016, we expect constant currency net sales growth of 6% to 8% and double-digit earnings per share growth, after adjusting for the accelerated sales orders.”

    Reuters reported on Monday that Estée Lauder Cos Inc shares fell by up to 5.3% to $82.8 per share yesterday, but the value rose to $84.48 today (still down from $90 reported at the beginning of this month). Estée Lauder is currently expanding its travel-retail offering, focusing on colourful, clean brands like Mac and Smashbox, as well as its successful London brand Jo Malone.

  • China a standout for Estee Lauder

    China a standout for Estee Lauder

    China is certainly one of international luxurious cosmetics enterprise Estee Lauder’s strongest markets, with internet gross sales up 14 per cent final quarter and a lot of the firm’s manufacturers displaying double digit progress.

    Apart from the model which bears its firm identify, Estee Lauder owns Clinique, MAC, Jo Malone and Bobbi Brown, (one in every of whose Hong Kong shops is pictured above).

    Complete China gross sales rose in “the excessive double digits” in accordance with Estee Lauder’s quarterly outcomes. Whereas skincare merchandise dominated Chinese language gross sales, make-up merchandise are rising in reputation.

    Hong Kong gross sales, in distinction, have been down because of the a lot documented altering demographics of mainland Chinese language visiting the territory and final yr’s Occupy Central protests.

    Mainland China progress was particularly robust for Clinique and thru all channels together with Sephora, department shops and monobrand outlets. On-line gross sales doubled.

    “We consider that China might [account for] 20 per cent of our enterprise in the long run,” CEO and President Fabrizio Freda stated in an earnings convention name, a transcript of which is offered on-line by TheStreet.

    “We’re the start of the journey in China the place we’re very nicely superior within the US.”

    On-line, Estee Lauder has six model web sites in China and 4 shopfronts on Tmall.

    “Estee Lauder is the primary status magnificence model on Tmall and we’re excited that La Mer turned our fourth model on the platform a couple of weeks in the past,” added president of ELC on-line, Dennis McEniry.

    “All 4 of our manufacturers on Tmall are enormously exceeding our expectations, and we plan to launch further manufacturers there within the close to future.

    “We’re happy with the expansion in China. We’re going to greater than double our enterprise this yr,” stated McEniry.

    Globally, and throughout all channels, Estee Lauder’s internet gross sales rose eight per cent on a continuing foreign money foundation, exceeding the corporate’s expectations by multiple per cent.

    Getting into the ultimate quarter of the present monetary yr, the corporate expects gross sales to extend by between six and 7 per cent for the complete yr.

  • Estee Lauder’s China flagship

    Estee Lauder’s China flagship

    Estée Lauder has revealed its largest store travel retail store yet – at Haitang Bay in Sanya, China.

    The  store, which opened its doors late last year, introduces what the brand describes as “a fresh, dynamic and welcoming environment for shoppers to immerse in the luxury and modern glamour of the brand”.

    The new store is designed as an expression of the Estée Lauder story, which represents the brand’s distinctive architecture through cohesive and complementary design elements.

    Estee lauder Haitang Bay 2 215

    The Haitang Bay store was designed with Chinese consumers in mind: local preferences have shaped what products, categories and services take centre stage in the uniquely branded environment.

    Estée Lauder’s “Re-Nutriv lounge” provides a semi-private area where its luxury skincare experts showcase the Re-Nutriv collection; the fusion of the latest technology breakthroughs and exquisite, rare and precious ingredients.

    Estee Lauder Haitang Bay 1 215

    The setting features transforming visuals to announce newness using LED monitors and backdrops and offers a wide range of experiences to engage the consumer from complete self-navigation to expert service. Shoppers are able to explore any brand’s skincare, colour or fragrance collections on their own around the perimeter of the store or can seek advice from a beauty advisor.

    A ‘decompression zone’ offers a more intimate and personalised interaction with beauty advisors. Estée Lauder’s proprietary “Beautiful Skin Studios” are equipped for a complete consultation, while the alternate side of the area is set-up for shorter, more impromptu service.

    Best sellers and a Beauty Express zone present key brand products at different price points. Each fixture displays multi-category products to encourage cross-selling as well as more variegated exploration for the consumer.