Tag: gaming

  • Lenovo Set To Open Retail Stores In Asia Pacific, Gaming Brand Push

    Lenovo Set To Open Retail Stores In Asia Pacific, Gaming Brand Push

    Lenovo has said that they are looking to establish over 100 Lenovo gaming stores in the Asia Pacific region, it’s not known if or when any Australian stores will be established.

    Currently JB Hi Fi has an exclusive deal with Harvey Norman who are not seen as a destination for hard core gamers. The decision to go exclusive with the mass retailer was made by Brandan Lau the Director of Consumer PC’s at Lenovo Australia.

    Initially JB Hi Fi was going to range Lenovo gaming products but dropped the Chinese brand in favour of staying with the Alienware brand from Dell, which has been highly successful for the retailer.

    According to Lenovo sources in Hong Kong, the new Asia Pacific stores will sell a range of gaming products including workstations, notebooks, accessories including mouse and keyboards as well as gaming bags.

    We also understand that the Company who are successful direct sell operators in Australia, are also looking to sell their B2B PC range which includes Think Pads and 2 in 1 products via the new stores.

    Currently Lau is banking on heavy discounting to drive consumer PC sales while at the same time investing in extensive direct sell marketing in mass newspapers and online, for Lenovo PC products a move that has not gone unnoticed by Lenovo consumer PC retail partners.

    The Company are also major partners with Amazon.

    Combined Lenovo’s consumer and enterprise product lines each contributes 50% of Lenovo’s PC sales in Asia Pacific with the Chinese Company set to shortly market a 25th anniversary range of ‘Think’ enterprise products to lift awareness of their enterprise offering.

    What Lenovo are looking to achieve with their direct sell retail format, according to sources, is uptake for a new gaming brand called Legion. All their new gaming products including a new range that will be released at IFA in Germany in September will be branded Legion.

    Ivan Cheung Asia Pacific President at Lenovo said recently that excluding Japan and China that gaming products made up 75% of the Asia Pacific’s overall consumer PC sales, Retail News understands that this is not the case in Australia due in part to Lau’s decision to consolidate his gaming sales primarily via Harvey Norman.

  • Indonesian game developers wake a sleeping giant

    Indonesian game developers wake a sleeping giant

    Avid gamer Alwin Daniel, 24, likes to drift off into his cell phone during his tight daily schedule.

    The Jakarta-based business analyst is intrigued, for example, by the meme-worthy Tahu Bulat, a locally made mobile game.

    “What got me hooked on the game is the fact that the more you play it, the more you can get upgrades and the more money you can collect. It’s an addictive cycle,” Alwin told.

    Tahu Bulat, literally “round tofu”, is the invention of Bandungbased game developer Own Games. Soon after its launch, it leaped onto Google Play Store’s “hit games” list in May last year, even beating Android’s top game Clash of Clans with more than 1 million downloads.

    Without Tahu Bulat’s popularity, not many people would realize what is going on in the local gaming industry, something that could be described as a sleeping giant.

    With little policy support or infrastructure, a number of skillful developers have so far managed to drive up the industry’s impact on the domestic economy through continuous creation and surging credibility.

    Indonesia has about 400 developers who have produced over 1,000 games, according to research by game engine company Unity3D.

    The country had the world’s fastest growing number of mobile game players as of August 2015.

    Indonesia is also the country with the largest amount of mobile game downloads in the world. Some 96 percent of mobile internet users play these games.

    Revenues from the local gaming industry jumped significantly by 77 percent to US$321 million in 2016.

    The skill and the potential of Indonesian game developers has transcended borders as more collaborations with foreign developers are now taking place.

    One such example is the collaboration between Indonesian developer True Digital Plus Indonesia (TDPI), a local unit of Bangkok-based PC and mobile games developer True Digital Plus (TDP) and South Korean developer Supreme Games, which created a mobile strategy game called Triumph Over Pain.

    “Through this game, TDP and Supreme Games will continue to be active in developing the local creative industry by providing the proper benchmark for how local mobile games should be and how skilled our local developers are,” said TDPI’s country director Sofian Martineau, claiming that Triumph Over Pain was the first Action-Based Role Playing Game (RPG) to be released on a mobile platform in Indonesia.

    Several globally well-known action RPG titles include The Elder Scrolls series, the Diablo series and the Dark Souls series, but these titles have yet to make the crossover to the mobile platform.

    Despite its tremendous potential, the gaming industry, which is a subsector of Indonesia’s creative economy, is still largely ignored by the government, a reality acknowledged by the Communications and Information Ministry’s informatics application director general Semuel Abrijani Pangerapan.

    “Right now, local game developers only control 10 percent of the local market share. This could even shrink to 3 percent if the government doesn’t realize the industry’s potential to contribute to economic growth,” he recently said.

    With help from the government, local developers might be able to control 50 percent of the local market by 2020, Semuel said.

    Being a country with the fifth largest number of smartphone users in the world, Indonesia has an immense cell phone user base, and therefore the potential for developing a prominent mobile games industry was significant, he added.

    At present, regulations affecting the gaming industry are minimal and among the few is a decree from the communications and information minister on the Indonesian game rating system (IGRS), which divides games into five different age categories, namely all ages, 3 years and above, 7 years and above, 13 years and above and 18 years and above.

  • Playphone Game Store Expands into Asia With GASH Prepaid Game Cards at 114000 Retail Outlets

    Playphone Game Store Expands into Asia With GASH Prepaid Game Cards at 114000 Retail Outlets

    Playphone®, Inc., a global leader in mobile social gaming and recently acquired by premier game developer GungHo, announced today a partnership with Gamania Digital Entertainment Co., Ltd. (GASH), a leading Asian online game publisher based in New Taipei City, Taiwan. Playphone and GASH are partnering to offer Asian gamers a revolutionary new social gaming experience with the world’s most popular games, a unique set of advanced social features, and GASH prepaid game cards − the preferred local payment method for the region.

    Playphone develops and operates social game stores worldwide, offering mobile gamers a single engaging app to discover, download, play and share thousands of their favorite games with friends. Playphone Game Stores are deeply integrated with social features throughout the gaming experience, easily connecting gamers with friends to recommend games, challenge or invite to play, brag leaderboard ranks, and more. Playphone’s gaming platform, with games from over 3,000 global developers, is rapidly expanding distribution in emerging markets.

    GASH is the largest online game publisher and digital entertainment platform in Taiwan, and its prepaid card platform is the most widely used game payment system in the region. GASH prepaid cards facilitate mobile purchases of paid games or in-game items without the need of a credit card. Gamers purchase GASH prepaid game cards in varying denominations at over 114,000 retail outlets in Asia. The GASH digital entertainment platform supports over 10 million active users, and current GASH users can now use their prepaid GASH cards to purchase paid games and in-game items from the Playphone Game Store.

    “Our partnership with GASH perfectly aligns with Playphone’s vision of providing the best social gaming experience in Asia, where gamers are hesitant to input credit card information into their mobile apps,” said Ron Czerny, CEO and Founder of Playphone. “As a gaming leader in the region, GASH has provided an invaluable contribution to our efforts to tailor our gaming experience to local Asian gamers.”

    “We are very excited to partner with Playphone to offer GASH gamers a technically-advanced, personalized gaming experience,” said Simon Lu, Chief Operating Officer of GASH. “And our partnership is a huge win for game developers, who simply upload games to the Playphone Developer Portal for instant access to Asian distribution and the GASH payment solution.”

    Game developers add games to the Playphone Game Store simply by uploading their existing Android game file (APK) to Playphone’s Developer Portal (developer.playphone.com). Playphone’s technology automatically integrates the game into the Playphone platform, providing the game with instant access to Playphone’s global distribution channel, preferred local payment solutions including GASH prepaid game cards, and world-class social features.

     

  • Razer Taiwan opens gaming retailer idea

    Razer Taiwan opens gaming retailer idea

    US-based digital video games big Razer has opened a singular flagship retailer in Taiwan’s capital metropolis, Taipei.

    Razer was created by CEO and Min-Liang Tan, a Singaporean, and specialises in merchandise marketed particularly to players. The Razer model is presently being marketed underneath Razer US.

    Within the new Taipei retailer, which opened final Friday, players can attempt the corporate’s distinctive units together with excessive finish pc mice designed for on-line video games, keyboards and different equipment.

    Centrestage are the Razer Edge pill, a handheld pc operating Home windows eight optimised to game-playing – and a purpose-built PC unveiled finally yr’s Shopper Electronics Present in Las Vegas.

    The opening was celebrated on-line with a minisite – #TWRazerStore (in Chinese language language) and weblog and social media postings in English. Most of the firm’s US administration flew to Taiwan for the opening.