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Tag: Restaurant

  • Dhaba restaurant opens its 10th outlet in Aerocity India

    Dhaba restaurant opens its 10th outlet in Aerocity India

    Dhaba Estd 1986 Delhi by Azure Hospitality is all set to land itself at Delhi’s posh new Aerocity. The award winning deliciousness carries forward the thirty year legacy as it stamps another one at Delhi’s most favourite leisure destinations, The Walk at Aerocity. At Dhaba Estd 1986 Delhi, one not only experiences fabulous Dhaba food but from the moment the patrons enter till the time of their exit, the ambience recreates unparalleled highway eatery nostalgia. Given a shot of new age fun and kitschy interiors with the legendary classics on the menu along with some nouveau beauties – Dhaba is set to recreate the same magic again – but with more full-on Punjabi flair.

    “Keeping the drama to a minimum, we plan another Dhaba, where food is the king yet again. We are thrilled to share that Delhi’s prime food, beverage and leisure destination Worldmark at Aerocity is about to get struck with Dhaba’s dildaar Punjabi love that has been warmly accepted in Delhi NCR, Pune, Chennai, Hyderabad and Bangalore. Aerocity restaurant marks the tenth outlet for us after five successful years across the country. The response has always been heart-warming and we look forward to the same yet again,” say Rahul Khanna and Kabir Suri, Directors, Azure Hospitality.

    Dhaba comes in a new avatar with signature kitschy quirk, vintage collages and retro Indian décor of the 80s and 90s, and use of popular Indian weaving techniques in ikat fabrics. Designed by Atul Anand, this 52-seater outlet showcases environmental friendly décor using recycled elements and community tables for group seating. The ambience effortlessly infuses the excitement of a highway meal; and in fact, takes it up a fair few notches! The creative chaos of colours, quirky desi quotes, revival of vintage black and white Bollywood posters and the signature truck art adds to the overall dining experience. The mood of the restaurant is further enhanced by the mock façade of a building, which is designed like a small town.

    With a crafted legacy of over 30 years, the real highway magic always takes place in the kitchen. With a legendary classic Indian menu divided into three drooling parts – the Tandoor, Tawa and Patila, food at Dhaba will be a true showstopper amongst corporate and tourists visiting the location. Chef Ravi Saxena expertly helms the Dhaba kitchen chronicle, reconditioning its fabled signature recipes bringing forth the best of highway cuisine and North Indian cuisine concepts. With signature recipes since 1986 and the new experimental highway specials, there are a whole lot of new and signature dishes for everyone to try.

    The food menu is inspired by travels down the highways of India and the eccentric by-lanes of old towns famous for unique age-old recipes. In addition to the age –old classics, the new menu experiments with newer flavours showcasing Highway specials, not only from Punjab but from all over the country. The essence and soul of Dhaba is Punjabi, however a whole range of regional dishes are now available for indulgence.

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  • How technology is revolutionising the foodservice industry

    How technology is revolutionising the foodservice industry

    We are at the beginning of the most radical transformation of the foodservice industry. Until now, technological innovations in the industry meant ordering food from an app or paying bill through tablets. But now restaurant owners are upping the ante, taking the game to the next level by experimenting with technology like never before. From introducing interactive smart tables and virtual bars to replacing servers with robots, restaurateurs are revolutionising the foodservice industry in the best way possible to enhance the overall customer experience.

    Interactive Smart Tables

    Mumbai-based Drinx Exchange has introduced electronic tech tables, where customers can interact with an electronic screen on the table they’re dining on. From watching live scores of sports, to receiving personalised offers, tracking their orders, paying their bill, and even singing along with the music in the bar, these tech tables will ensure consumers remain engaged through the time they’re in the restaurant. The screen also keeps giving them live offers that are just right for what they drink.

    The electronic table also splits the bill among the number of diners on the table and the payment can be settled on the table itself by scanning a Paytm QR Code on the screen

    Furthermore, the prices of drinks also fluctuate just like the stock exchange and customers can vote to crash the market price. Apart from this, the table also helps the customers in checking the status of their cab if they book it from Drinx Exchange app.

    According to Founders, Drinx Exchange, Rahul Dingra and Dibyendu Bindal, “The bar aims to ease the experience of ordering and makes it less stressful and more exciting for its millennial customers.”

    Virtual Bar

    The Beer Café has recently introduced ‘URBAR’, a virtual bar which allows patrons to reserve and consume their favourite brands.

    One can explore from a wide selection of alco-beverage, pre-pay and stock them in ‘URBar’. The latest ‘wallet for customer’s drinks’ initiative highlights the brand’s vision to redefine the alco-beverage space through technology differentiation and further strengthen its position as a pioneer.

    The patrons can log in to The Beer Café’s mobile app, and click on the URBar icon, reserve in the form of bottle (for spirits), keg (for draught beer), or case (for bottled beer) and start consuming.

    This not only gives patrons the privilege to buy their favourite brands at a special price but also benefits in the form of one price across the nation. A consumer can choose any portion he/she wishes to consume at any Beer Café outlet spread across 12 cities and save the rest for their next outing. The bottle/ keg purchased stands as a prepaid instrument and stock diminishes as the consumer opts to consume.

    There are multiple convenient ways of recharging the account. Customers can use an ‘online’ mobile wallet to add balance to their brew bucks – which is The Beer Café’s own currency. Or ‘pay at store’ by just walking into the closest The Beer Café outlet and the brew crew will be happy to assist the customers.

    What’s more, it also gives patrons the option to spread the cheer around by gifting customisable amounts of their reserved stock to friends, family and colleagues.

    Rahul Singh, Founder & CEO, The Beer Café says, “At The Beer Café, we believe that social drinking should first and foremost be about the experience. Our focus is to improve customer’s real world experience, their choices of brand and location. With the URBar feature, we are giving the users a chance to experience our differentiated proposition in the virtual realm. It is a delightful addition to the existing feature on The Beer Café mobile app. With this initiative we have raised the bar – quite literally!”

    Futuristic Robot

    Travel Food Services (TFS), travel food and retail company, unveils the latest in technology – Mitri, the robot, to make the experience of travellers interactive and fun.

    Mitri will be engaging with customers at TFS’s Dilli Streat outlet at Indira Gandhi International Airport, New Delhi, and is the first ever airport installation in the F&B segment.

    Visitors to the Dilli Streat outlet will be met and greeted by Mitri, who will facilitate activities and engage with them by providing menu detail. It would also be offering food recommendations. Mitri is a testament to Travel Food Service’s commitment of enhancing the travel experience in India, and presents a true example of how technology like Artificial Intelligence can help improve customer satisfaction, and drive productivity and sales.

    Commenting on the latest technology, Gaurav Dewan, COO and Business Head, Travel Food Services said, “We are always on the lookout for latest innovative technologies that can enhance the experience and satisfaction of our customers. We are extremely excited to present Mitri at our Dilli Streat outlet at the Delhi Airport. With Mitri being such an innovative and futuristic concept, and given her success, we are hopeful to bringing her to more outlets across India.”

    Robots Replacing Servers

    At a restaurant in Alibaba Group Holding Ltd’s futuristic ‘FlyZoo’ hotel, tall capsule-shaped robots deliver food that guests have ordered via the FlyZoo app. Meanwhile, at a separate bar, a large robotic arm can mix more than 20 different types of cocktails.

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  • Pizza Hut India betting big on delivery in 2019

    Pizza Hut India betting big on delivery in 2019

    Pizza Hut India has announced that the company will focus on delivery as a key driver of business growth in 2019 and introduce various initiatives to further enhance the delivery experience for consumers. Coherent with this aim, the brand has launched a rider tracking feature across its digital ordering platforms – mobile-site, mobile app and desktop site. The feature is available across all cities where Pizza Hut has delivery services.

    The rider tracking feature has been launched by Pizza Hut as a solution based on key behavioral findings of the brand’s large consumer base, majority of whom are tech-savvy, on-the-go millennials. The findings have shown that consumers choose brands which adapt to their lifestyle, understand their preferences and enable them to take charge. Also, with changing consumer habits, pizzas have evolved from being a special occasion treat to becoming a part of everyday food consumption in India. Therefore, hassle-free and seamless food ordering and delivery experience has become a vital deciding factor, apart from taste and quality. Rider-tracking is an enabler of the convenience that consumers are seeking, further bolstered by value offers.

    Commenting on the launch of the feature, Prashant Gaur, Chief Brand and Customer Officer, Pizza Hut India Subcontinent said, “At Pizza Hut, we take a lot of pride in serving the freshest and the tastiest pizzas to all the pizza lovers in the country. Apart from great taste, elevating the overall experience across every consumer touchpoint is our biggest focus, and we are implementing this strategy through initiatives like rider tracking feature and value offers. We are confident that these initiatives will further enable us to stay relevant and blend even more seamlessly into the daily lives of our consumers.”

    The upscaling of the delivery channel comes at a time when Pizza Hut India Subcontinent has achieved strong business results with 10 successive quarters of positive Same Store Sales Growth. The brand has been steadily expanding its physical store footprint and launched its 500th physical store in the Indian Subcontinent. Pizza Hut also pioneered the Fast-Casual Delco (FCD) concept in India, which offers a seamless integration of dine-in, takeaway and delivery channels, all under one roof. The company recently upgraded all its digi-tech assets including the website, m-site and mobile app. These initiatives have enabled Pizza Hut to deliver on the promise of providing the easiest, fastest and the tastiest pizza experience to consumers in India. As a result, Pizza Hut has been voted the most trusted brand in India for the 12th time in a row (as per a reputed media house) and was awarded the prestigious EFFIE Gold in the Foods and Confectionery category in 2018 for its outstanding consumer-centric performance.

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  • Burger Singh India to launch 10 drive thru outlets by 2022

    Burger Singh India to launch 10 drive thru outlets by 2022

    Burger Singh, the chain of Indianised burgers, has announced its plans to invest substantially in the burgeoning concept of drive thrus, and launch 10 drive thru outlets within the next three years. Overall, the company aims to open 100 outlets in the country by 2022. Speaking on the launch, Kabir Jeet Singh, Co-founder and CEO of Burger Singh said, “Consumer experiences are evolving, and the demand for swift and efficient food outlets has been validated by the popularity of drive thrus. By 2022, over 10 percent of our outlets in the country will be drive-thru outlets.”

    Located on the Golf Course Road in Gurugram, the first Burger Singh drive thru offers swift Indianised burger feasts to the busy and rushed of the city.

    Burger Singh is the largest chain of homegrown Indian flavour burgers in the QSR category in India, with a strong presence in West & North India with 25 outlets in Delhi NCR, Jaipur, Dehradun, Nagpur and Pune. The brand has also ventured in the UK with two outlets in London and has emerged as the most popular brand of Indian burgers in the state.

    The brand has also announced its aggressive expansion plans for the next three years. The company will be hiring over 450 employees by 2020, setting up 100 new outlets.

    Kabir Jeet Singh said, “2019 is expected to be a landmark year for Burger Singh, and we are looking at growing our operations and revenues at least by double in the year. We are planning to expand our operations to more cities in India, which would demand additional manpower to manage the new outlets, and will be hiring aggressively to support our growth. Also, we need to multifold our staff in the corporate office, especially marketing, procurement and hiring teams, to keep up with the expansion, and business targets”

    “We plan to hire resources across all profiles, for delivery and outlets, pan-India and for the corporate office,” he added.

    Known for Indianizing a typical western flavour, Burger Singh specialities include the vegetarian Keema Pao, the Pao Bhaji Burger, the Malabar Express Chicken Burger & Channa Burger for the vegetarians, the Jaatputt Chicken Burger, the Amritsari Murgh Makhani Burger, the Udta Punjab Burger, the Bunty Pappeh Da Aloo Burger and the United States of Punjab Burgers in both vegetarian & non-vegetarian options, amongst others.

    The company is headquartered in Gurgaon, Haryana

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  • Freshly brewed coffee is rising in China

    Freshly brewed coffee is rising in China

    Although Luckin Coffee, a chain of coffee shops in China,  disclosed a loss of 857 million yuan (RMB) last year, they are still positive about the potential for growth in China. Meanwhile, a Canadian coffee brand, Tim Hortons, announced its expansion into the country, planing to open more than 1,500 stores in China in ten years.

    Convenience store’s brewed coffee stand out in a crowded market

    Coffee brand giants are everywhere, but  coffee sales from convenience store never falls behind, occupying the lower level consumer market. According to the FamilyMart Co., Ltd., there are more than 2,000 stores in the country now selling freshly brewed coffee and the annual revenue in 2018 has exceeded 50 million cups. FamilyMart  revealed that their goal is to sell 100 million cups of coffee in 2019.

    Food plus coffee combo drives sales

    Another profitable coffee sales business people usually neglected is the Western-style fast food restaurant. Since KFC, also known as Kentucky Fried Chicken, upgraded the coffee products in 2015, their coffee sales has grown rapidly. In the first three quarters of 2018, KFC sold more than 63 million cups of coffee at an average rate of 2.5 cups per second.

    “The growth of coffee market among convenience store and western restaurant reflects the characteristics of current Chinese coffee market, a market with multi-level, multi-channel and multi-consumer profile.” China food industry analyst Zhu Danpeng said that this also proves the Chinese coffee market still have a big room to invest and develop.

    The current high profit of the coffee industry leads to competition

    Some industry consulting companies predict that the sales of the Chinese coffee shop will grow at a compound annual growth rate of 15% from 2017 to 2025, and will reach more than 100 billion yuan (RMB) by 2025. The number of coffee shops in China is expected to reach more than 80 thousand in the near future.

    However, the competition between freshly ground coffee market cannot be avoided. Zhu believes that one of the fundamental reasons for tight competition is that the profit of the this particular beverage industry is extremely high.

    Recently, Zhu went to Yunnan for site visit and he communicated with the local farmers. He said that the coffee bean purchase price of the famous coffee brand is about 12-16 yuan/kg, which can be used to brew 10-12 cups of coffee. In other words, the cost of coffee beans is less than 2 yuan (RMB) per cup. “It is obvious that the gross profit of this industry has reached several hundred percent.”

     

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  • Hong Kong Harry Potter-themed cafe sued by Warner Bros

    Hong Kong Harry Potter-themed cafe sued by Warner Bros

    The 9¾ Harry Potter-themed Hong Kong cafe has been sued by Warner Bros for copyright infringement. The cafe, open since 2017, has never claimed to have a formal relationship with the Harry Potter franchise – although it is festooned with art and props made famous in the popular book and movie series. Trademarks registered by the studio within the territory of Hong Kong, including “Harry Potter”, “quidditch”, “muggles”, “Professor McGonagall” and “dementors” are used liberally at the venue. Iconic features and images from the films are used in the cafe’s interior design, including the Gryffindor coat of arms and the Hogwarts Express train ticket for Platform 9¾.

    Located on Yin Chong Street in Mong Kok, the cafe features wall-mounted wands and broomsticks, stuffed owls, portraits of witches and wizards, and faux candlelight. There is even a half-disappearing luggage trolley, as featured at King’s Cross Station, complete with Hedwig in a cage.

    The drinks menu of the Harry Potter-themed Hong Kong cafe includes some Harry Potter-specific concoctions, such as the Polyjuice Potion, Amortentia love potion, golden Felix Felicis (aka “liquid luck”), and Veritaserum. Visitors 18 years and older can down a pint of Butterbeer.

    For food, the cafe serves Western starters and mains named after mythical creatures and charms from the Harry Potter series, such as the soft-shell crab Aragog salad, Romanian longhorn pumpkin pasta (after one of the dragons from Goblet of Fire), and Prior Incantato cream of mushroom soup.

    Warner Bros is seeking an unspecified sum of damages, a removal order plus multiple injunctions.

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  • Restaurant company expands into Thailand with local Myanmar cuisine

    Restaurant company expands into Thailand with local Myanmar cuisine

    Myanmar restaurant chain Feel International is set to open in Thailand. Opening in the popular Bangkok tourist area of Pratunam on Thursday (January 24), the group intends to introduce Myanmar cuisine to Thai consumers and foreigners. “At present, many restaurants are attempting to cater to the needs of tourists from China, however there are eight flights to Bangkok from Yangon every day, and there are tens of thousands of Myanmar citizens working and studying there, so there is a potential market for Myanmar cuisine”, said Feel International operations director Ko Johnny.

    “This is the very first Myanmar restaurant opened in a foreign capital city. Bangkok is one of the biggest restaurant markets in the world. It offers a wide variety of cuisine, even something as exotic in Asia as Ethiopian. Bangkok is the first step for Myanmar traditional food to penetrate the international markets”, he said.

    The restaurant intends to serve lunch boxes with Myanmar favourites for Myanmar people working in companies and offices around the area.

    Discussions are being held to open further restaurants in Chiang Mai and Mesauk.

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  • Chibo to open Indonesia store soon

    Chibo to open Indonesia store soon

    Japanese “okonomiyaki” pancake restaurant Chibo is launching in Indonesia this month. The opening is part of the firm’s unfolding global plans to counteract a dip in the Japanese food service market. It is partnering with local operator Jaddi Foods within Indonesia’s territory. Importantly for the predominantly Islamic market, the firm will be swapping out pork for suitable Halal alternatives.

    The 188sqm venue is opening at Gandaria City Mall in southern Jakarta, seating 90 diners. It joins eight Chibo restaurants outside Japan, with sister venues in China, Hong Kong, Hawaii, the Philippines, Thailand and Vietnam. The firm is targeting 20 international outlets by March next year, with locations planned for Brazil, London, New York and Russia.

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  • Burger house competition in Hong Kong

    Burger house competition in Hong Kong

    In 2018, two international burger chains have opened restaurants and branched out in the city. In May 2018, Shake Shack brought the modern day roadside burgers, to Hong Kong with its partner Maxim’s Caterers Limited. Maxim’s Caterers Limited is a Hong Kong based food, beverage and restaurant chain founded in 1956, and the company operates over 1,000 outlets in Hong Kong including The Cheesecake Factory and Simplylife Cafe.

    “We see tremendous opportunity for Shake Shack in Hong Kong and Macau,” said Randy Garutti, CEO of Shake Shack. “We are thrilled to bring the joy of Shake Shack to our fans in these dynamic communities as we continue to expand our footprint in Asia.”

    On 19 November 2018, after months of staring longingly at the red and white hoarding, the day to check out Five Guys’ first Hong Kong restaurant has finally arrived. The popular fast food chain is now serving up all the American-style burgers, hotdogs, milkshakes, and fries. Naturally, burger lovers in Hong Kong were excited to get a chance to check it out.

    After 2 months,there is still a queue outside Five Guys owing to the all-you-can-eat peanuts and Coca-cola Freestyle. Coca-cola Freestyle is a concept similar to the Big Gulp offered by the 7-Eleven, customers may choose and drink all the provided soft drinks freely for only $30 Hong Kong dollars.

    This increasing number of burger outlets landing in HK just leaves us with one question – when is In-N-Out Burger making its way to Hong Kong?

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  • Pizza Hut Malaysia 400th store opens soon

    Pizza Hut Malaysia 400th store opens soon

    Pizza Hut Malaysia will open its 400th store in within the next three months. The company says it plans 15 new stores this calendar year, part of the 67 it announced last year within three years. Parent QSR Brands operates 810 KFC locations in its territory of Malaysia, Singapore, Brunei and Cambodia, drawing 25 million customers per month. It has another 393 Pizza Huts in Malaysia and 80 in Singapore, attracting 6 million diners per month.

    QSR Brands restaurants division CEO Merrill Pereyra said Pizza Hut anticipates a strong year as it heads towards a planned IPO in the next quarter, partly aimed to raise capital for network expansion.

  • Shakey’s Pizza to open 20 more stores in Asia

    Shakey’s Pizza to open 20 more stores in Asia

    Philippines fast-food operator Shakey’s Pizza Asia says it plans to continue expansion across the region by opening 20 new stores this year. The openings will see the brand’s total outlets increase to 248 locations, according to a statement released by the firm on Wednesday. “We continue to see consumer spending fueling the Philippine economy, which is still one of Southeast Asia’s fastest-growing markets,” said president and CEO Vicente L Gregorio.

    Shakeys reached its target of opening 20 new stores last year, expanding mostly outside first-tier cities. “We are focused on expanding outside Metro Manila where we see great potential in terms of demand for the premium yet affordable dining experience we provide. We also tapped more local partners … to run our provincial operations and to ensure that we have on-the-ground accountability even in farther-flung areas,” said Gregorio.

    Shakeys has operated in the Philippines since 1975 under Shakey’s Pizza Asia, which has stores in several international territories and opened its second Dubai location last year with record-breaking first-day sales.

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  • Restaurant association questions deep discounts on Swiggy, Zomato

    Restaurant association questions deep discounts on Swiggy, Zomato

    The National Restaurant Association of India (NRAI) on Tuesday said it has raised concerns over deep discounting and data masking by food ordering and delivery startups such as Swiggy, Zomato and Ola’s Foodpanda. According to a report, The restaurants’ body said it flagged issues regarding misuse of dominant position, in a meeting with the app-based food ordering and delivery startups.

    “NRAI delivery task force had its first meeting with Swiggy, Zomato, Uber Eats and Foodpanda today (Tuesday). Concerns of the standalone and chain business operators regarding deep discounting, data masking, right to use own logistics, private labels and ad hoc campaigns were put forth,” NRAI president Rahul Singh said in a statement.

    Stating that the “concerns have been well taken”, he said, “we aim to continue these meetings on a bi-monthly basis for communicating feedback from the restaurant industry to the aggregators to ensure a healthy business environment for all stakeholders.” NRAI is the apex body of the Indian restaurant industry, representing over one lakh restaurants across the country.

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  • F&B procurement startup lures Japanese investor

    F&B procurement startup lures Japanese investor

    Kamereo, a Vietnamese sourcing platform for restaurants, has raised $500,000 in seed funding from Japan’s Genesia Ventures and Velocity Ventures Vietnam. Japanese Taku Tanaka, founder of Kamereo, said the newly acquired money would be used to upgrade the platform’s service offerings and strengthen the customer care team. “We use technology to solve the buying and sourcing problem, and restaurants can focus on their core business to bring the best culinary experience to customers. In future we will expand our services to other sectors and regions.”

    From his experience, Tanaka, who moved to Vietnam in 2015 as CEO of a pizza chain, found that procurement operations were mainly labor-intensive and inefficient.

    “We believe that technology can solve this problem, providing solutions to reduce the cost of personnel in a transparent and accurate manner,” he said.

    The Ho Chi Minh City-headquartered business-to-business procurement platform, established last June, now has more than 4,000 product categories, 120 partner suppliers and 200 registered restaurants.

    While Kamereo will focus its resources on Vietnam for now, it is planning a series A round of funding involving a few million U.S. dollars in late 2019 or 2020 to expand in Southeast Asia.

    The funding came amid a technology startup boom in Vietnam’s F&B market where delivery platforms such as GoViet and Grab battle for market share down the supply chain.

    A report published last October by Vietnam Research said Vietnamese spend more than a third of their income on food and beverages ahead of education and utilities.

    Global research firm Nielsen also considered F&B one of the most attractive industries, with the potential to become a major player in the Vietnamese economy, citing findings from one of its studies which found food and beverages were two of the 10 most bought products online in 2017.

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  • BreadTalk, Song Fa JV launch first Beijing restaurant

    BreadTalk, Song Fa JV launch first Beijing restaurant

    BreadTalk and Song Fa have launched their first restaurant in northern China at Beijing’s APM Mall. Saturday’s opening follows the successful launch of the first Song Fa restaurant in Shanghai Jing An Kerry Center in January last year, where it averaged RMB1 million (US$145,570) in monthly sales. It is the fourth restaurant opened following the signing of the joint-venture agreement between BreadTalk and Song Fa Holdings in July 2017.

    The restaurant is located on level 5 of the mall, featuring a spacious interior accommodating close to 100 diners with Nanyang nostalgia decor and contemporary seating.

    “Since the opening of our first Song Fa outlet in Shanghai last year, we were encouraged and overwhelmed by the positive response from consumers in China,” said BreadTalk Group CEO Henry Chu. “This vote of confidence enabled us to open another three restaurants successfully in Shanghai last year.

    With the opening of our first restaurant in Beijing, we will continue to harness and leverage BreadTalk Group’s brand operations and management experience to bring the Song Fa brand to northern China and provide local consumers with high quality Teochew Bak Kut Teh cuisine.”

    “The Bak Kut Teh culture is one of the most iconic food cultures of Singapore,” added Song Fa’s second-generation helmsman and MD Yeo Hart Pong. “It is Song Fa’s mission to spread this culture and continue to serve generations of Bak Kut Teh fans. Besides our Singapore homeground and Indonesia, China is our most-valued market outside Southeast Asia. We feel very honoured to be able to collaborate with BreadTalk Group and introduce the Teochew Bak Kut Teh culture to epicures in China.”

  • Ramen Cubism makes debut in Hong Kong

    Ramen Cubism makes debut in Hong Kong

    Japanese celebrity chefs Hayashi Takao and Matsumura Takahiro are launching a new international noodle soup restaurant brand called “Ramen Cubism”. The brand’s flagship opens in a chic basement venue in Hong Kong’s Wellington Street tomorrow. It is the collaborators’ first overseas venture, launched in partnership with Hong Kong’s Bird Kingdom Group, of Lai Chi Kok’s D2 Place. It marks the first collaboration between Chef Hayashi and Bird Kingdom Group, slated for international expansion with branches across the region – including their hometown of Osaka, Macau (within the next quarter) and Mainland China.

    Ramen Cubism introduces Chef Hayashi’s signature ramen creations to Hong Kong, following the success of his Osaka restaurant that regularly attracts long queues of as many as 100 diners.

    Pictures gallery below (5 images) :

    Equally renowned as a ramen master and recipe developer, Chef Matsumura has previously established eight noodle brands in Osaka, including the newly-opened “The Most Hopeful Ramen Bar in the World”.

    In celebration of its launch, Ramen Cubism features Chef Hayashi’s new exclusive Hong Kong recipes, limited to 200 servings a day during opening time.

    “Ramen Cubism promises to be a magnet for lovers of this beloved specialty,” said Bird Kingdom Group CEO Eric Ting. “We look forward to building a new generation of followers in Hong Kong and worldwide for this traditional high quality and flavourful comfort food”.