Retail News CRM

Tag: seoul

  • Camel is the new black : Max Mara’s exhibition in Seoul

    Camel is the new black : Max Mara’s exhibition in Seoul

    Italian fashion house Max Mara opened its exhibition named “Max Mara, Coats!” at the Dongdaemun Design Plaza in Seoul on 28 November 2017. The brand’s representative product, ‘Coat’, provides a new perspective on their history and tradition.

    This exhibition was held in Seoul at the Dongdaemun DDP six years after Berlin, Tokyo, Beijing and Moscow.

    Many of the stars wore camel-colored coats for this occasion, the signature item of the brand. Many celebrities and influencers such as Um Jeong Wha, Oh Yeon Seo, Yoona of girl’s generation, Son Na Eun of A-pink, Gi EunSe attended the event.

    Various coat collections representing “Max Mara”, including Manuela coat, have changed since the 1950s, with themes of each era. The exhibition space consists of seven themed spaces, allowing visitors to have a unique experience.

    For this exhibition, artist Lee Dae-hyung who is the curator of the Korean Pavilion of the Venice Biennale and artist Kang I-yeon who worked as an artist at the London Victoria & Albert Museum of Art joined forces to celebrate Max Mara’s iconic product.

    A special dome structure ‘deep surface’ that reinterprets the boundary between technology, human and space is also a point of observation which adds a modern touch to the traditional item.

    In particular, for this exhibition, Ian Griffith, creative director of Max Mara, presented a look inspired by the traditional organic bowls used by the royal family of the Joseon Dynasty.

    He created ‘Seoul Special Look’ which combines one button tailored coat with pure camel material, a shirt with a cuff detail and a pencil skirt.

    This ‘Seoul special look’ has been launched in major domestic and international stores starting from the 29 November 2017, opening day of exhibition.

    The exhibition is free and can be booked through the official Max Mara Korean website.

    The exhibition will be held from 29 November to 12 December 2017 at the Dongdaemun Design Plaza (DDP).

    Lees ook:

  • Burberry celebrates its flagship store in Seoul with the artist Danny Sangra

    Burberry celebrates its flagship store in Seoul with the artist Danny Sangra

    Burberry held a special event with British illustrator and artist Danny Sangra from 28 to 29 November 2017 to celebrate the new Doodle collection in Cheongdam flagship store, Seoul.

    ‘Doodle’ means ‘playful graffiti’. The Doodle Collection is a playful scribble with a felt marker pen from reversible canvas tote bags, sneakers, silk and cotton blend scarf, wallets, pouches, belts and other small accessories.

    In January, 2018, Burberry will show men’s and women’s wear such as dress, trench coat and sweat shirt by adding gorgeous neon color.

    Burberry official said, “We have grafted a variety of British design elements such as red, white, blue, dark storms, rainbows, stripes and polka dots into the British flag as well as graffiti patterns.”

    Doodle collection products are currently available at Burberry flagship stores and Online (Burberry.com).

    At this special event, Danny Sangra presented his exclusive collection of sketches.

    Danny Sangra, who visited Korea for the Burberry Doodle Exclusive collection, explained how he created a unique illustration for the Burberry flagship store.

    In addition, Danny Sangra’s work station, which is set up separately at the store, allows him to customize the bag directly to the dog’s back.

    Danny Sangra also showed the process of customizing the Doodle bags.

    During the event, both the window and the internal display of the store were transformed into a ‘Doodle Concept’, and a photo booth was also installed to create the artwork design of Danny Sangra into a photo.

    The event will be showcased in five cities in Tokyo, Seoul, Beijing and London starting from New York on 16 December 2017.

    Danny Sangra is also an English director and writer, graduating from Central Saint Martins, and an artist, illustrator, and photographer. He already had collaboration with Burberry’s archival project “Now Then” last summer.

    Lees ook:

  • My Beauty Atelier concept in Seoul

    My Beauty Atelier concept in Seoul

    London-headquartered Dalziel & Pow has created AmorePacific’s latest beauty concept store, My Beauty Atelier in Seoul.

    The design house describes the new store as AmorePacific brand “Aritaum’s “new benchmark for beauty retailing” in South Korea.

    “It is a playground for inspiration and guidance,” said the company, of the 90sqm boutique which opened in October in Seoul’s Myeong-dong district.

    “The store presents a sense of energy, play and education. It empowers customers to become their own makeup artists with editorial displays offering ‘top 5′, ‘best sellers’ and ‘new crushes’, along with ‘how-to’ guides. The brand talks to the customer as a trusted friend, with an in-the-know voice throughout the communications and bold art direction,” said a Dalziel & Pow spokesperson.

    The offer is structured around key categories, each featuring distinctive colour palettes and expression. Core skincare brands Iope, Laneige, Mamonde and Hanyul – created by Aritaum’s founder  – have a real presence with their own dedicated bays.

     

    An architectural shopfront features 12m-tall black brickwork backed with mirror cladding and a splash of pink to create a stand out space.

    “On entering, the initial triple-height space with inspirational images and a bespoke lighting installation creates a strong statement. The store’s raw, glamorous Manhattan-inspired tone ensures an edgier and more sophisticated brand aesthetic. A focal table provides a place to play and experiment, integrating iPads that share video tips, alongside an Instagram wall with changing backdrops for selfies using the #aritaumflipcreate,” said the Dalziel & Pow spokesperson.

    “As part of the new experience vision, we created a brand stamp logo, new packaging and redesigned the staff uniforms in the striking monochrome and pink palette.”

    The My Beauty Atelier concept represents a new direction for Aritaum and will be applied to up to 300 stores with the product offer tailored to each location – such as a make-up focus in student areas or a high-end skincare focus in more mature neighbourhoods.

    Aritaum is one of AmorePacific’s 33 health, beauty and personal care brands, a portfolio which also includes Innisfree, Etude House, Laneige, Lolita Lempicka and Annick Goutal.

    Lees ook:

    Lees ook:

    Lees ook:

  • Bitcoin to be accepted in Seoul Mall

    Bitcoin to be accepted in Seoul Mall

    Seoul’s giant Goto Mall has partnered with a Korean cryptocurrency exchange to enable its retail tenants to accept bitcoin as payment.

    The exchange, HTS Coin, launched in October and developed a smart payment system using cryptocurrencies before launching a mobile app.

    Goto Mall – also known as the Gangnam Terminal Underground Shopping Centre – has 620 tenants and hosts nearly 500,000 shoppers daily. Stores will begin accepting bitcoin payments by the middle of December, reports Bitcoin.com.

    “I think it is very meaningful to be able to settle the bitcoin used by foreigners and young people at Goto Mall,” said mall CEO Chung Gwi Yeon.

    Some stores in the mall have been accepting bitcoin payments directly in a trial, but Bitcoin.com reports there were problems with store owners losing their passwords and unable to spend the bitcoins they had accepted.

    Newspaper Bridge Economy observed that when the new World Duty-Free store opens in Gangnam Central City next year, Goto Mall can expect to further increase its foreign customer base. “Goto Mall is expected to turn into a bitcoin mecca.”

    Bitcoin will join cash, credit cards and Alipay is primary payment options at the shopping centre.

    Lees ook:

  • The Seoul Dragon City to open in October 2017

    The Seoul Dragon City to open in October 2017

    South Korea’s first lifestyle and hotel complex will open on October 1 in Seoul’s Yongsan District, which is known for its shopping centres and nightlife.

    Launched by AccorHotels, The Seoul Dragon City will have 1,700 rooms and 11 restaurants and bars under four hotel brands. The Sky Bridge will be a unique structure with four floors of entertainment and leisure facilities suspended between two of the towers.

    The four hotel brands include the Grand Mercure Ambassador Seoul Yongsan designed for families and long-stay guests; the Novotel Suites Ambassador Seoul Yongsan for long-stay business and leisure guests or those who like more space and flexibility; the Novotel Ambassador Seoul Yongsan targeted at business and leisure guests; and the Ibis Styles Ambassador Seoul Yongsan for business and leisure groups.

    According to the hotel group, the complex is the first of its kind in South Korea and the largest project it has signed in the country.

    “With four hotel brands in the same complex, they can cater to the needs of every guest. Grand Mercure combines rich Korean culture with elegant service, making it a great option for long-stay guests. Novotel suites will attract medium- to long-stay business travellers and families on urban holidays,” says Patrick Basset, chief operating officer of AccorHotels, Upper Southeast and Northeast Asia.

    Entertainment and leisure facilities at The Sky Bridge include King’s Vacation, a lounge bar with European décor; an indoor miniature swimming pool; Skywalk; and performance stage.

    There is also a private beach club, called the Sky Beach, with music and international cuisine among a setting reminiscent of the legendary beach clubs of Spain, Greece, Singapore and Las Vegas.

    The Seoul Dragon City is located in the centre of Seoul close to major business districts such as Yeouido and Gangnam, as well as commercial districts such as Itaewon and Myeongdong, adjacent to malls and shopping centres, movie theatres, tourist attractions and embassies.

    Lees ook:

  • Bruxie takes its waffle sandwiches to Seoul

    Bruxie takes its waffle sandwiches to Seoul

    US concept restaurant Bruxie has taken its fried chicken and waffle sandwich international, launching a branch in South Korea.

    Its headquarters are in Orange County, California, where it opened its first location almost seven years ago. The fast-casual dining chain’s eighth location is in Seoul’s Lotte World Mall.

    “International expansion has always been a goal,” says CEO Anthony Smith, who leads the brand’s growth along with CFO Scott Miller and founder/chef Kelly Mullarney. South Korea’s locations are in the hands of franchisee Jae Jung of Bold 4, who plans 10 Bruxie outlets. The second will open in November.

    As well as its menu of sandwiches that feature waffles instead of bread, Bruxie offers salads, cane-sugar sodas, Wisconsin frozen custard, shakes, sundaes and floats. Its custom-crafted coffee is made from a proprietary blend of fair-trade imported beans.

    Bruxie restaurants open daily for breakfast, lunch, dinner and dessert.

    Lees ook:

    Lees ook:

    Lees ook:

    Lees ook:

  • Premium outdoor brand ‘Gregory’ to open its first flagship store

    Premium outdoor brand ‘Gregory’ to open its first flagship store

    Under the unique brand philosophy of ‘Backpacks should be as easy to wear’, Gregory has opened the first flagship store in Sangsu dong, Seoul.

    Based on its ergonomic design and state-of-the-art technology, Gregory has been becoming a brand with a new category of ‘Outdoor Lifestyle Backpack’.

    Since Gregory offers a total of three product lines including functionality, lifestyle, and business line, the brand is widely loved by a wide range of customers from college students in twenties who pursue athletic lifestyle to office workers in thirties who place on functionality and quality.

    Gregory’s “Fit Jig” service is the best example of this brand identity. When choosing a backpack, it is important to consider a variety of factors such as gender, body size, amount of baggage, and purpose, and choose a product that provides a comfortable fit without feeling uncomfortable to the body.

    The Gregory Sangsu flagship store offers a service that recommends an optimal model based on your body size and usage, using a body meter.

    In addition, as it is the only flagship store in Korea, customers can try out the most various products. The Gregory flagship store also offers ‘Old Logo’ products, which are available only here.

    It sells a variety of products that can look at the history and identity of the brand from the vintage items with the old logo to the limited edition. Also from the August 25th, Gregory will show apparel products with its sensitivity.

    The Gregory Flagship Store also attracted visitors with a variety of cultural experience events.  In particular, it celebrated its opening in March last year, and its stores were decorated like galleries.

    Gregory’s early products, founded in 1977 in San Diego, USA, have provided a variety of information related to the brand’s history for 40 years. A Gregory official said, “The Gregory Flagship Store is a place where you can meet all of Gregory’s products that symbolize outdoor and lifestyle.”

    Lees ook:

    Lees ook:

  • Adidas Originals to open renewal flagship store in Gangnam, Seoul

    Adidas Originals to open renewal flagship store in Gangnam, Seoul

    The Adidas Originals Seoul flagship store, which closed last Monday, will open on July 28 again. Adidas Korea renewed its flagship store and reopened to commemorate the third anniversary of the opening of this year.

    “Adidas Originals” will provide consumers with the store as a space to express their individuality and creativity, not just a place to sell products.

    The store, which opened in 2014, attracted attention as the third flagship store of Adidas Originals in the world. While expressing the aspiration to become Seoul’s leading street fashion and cultural center, it was loved by sneakers mania with various collaborations and limited edition items of “Adidas Originals” as well as parties and events.

    “Adidas Origins” has organized a variety of events on the theme of ‘CREATIVE CANVAS’ that fans of the brand can participate and enjoy before re-opening.

    On Saturday, July 29, the first weekend of reopening, the ‘Do The Over’ party, which has been taking part in celebrated cities all over the world starting in LA in 2005, is held in the back yard of the flagship store .

    The famous DJs will show DJing performances in ‘Do The Over’. Anyone who is a fan of “Adidas Originals” can apply through the event page.

    As part of the NMD ‘NEVER FINISHED’ campaign from September 29th to August 9th, various inspirational pictures of the city taken by customers will be displayed in the store.

    On August 5th, it will hold ‘ADIDAS MAKER LAB’ event where you can create your own sneakers miniature of your desired design and color.

    On August 12, “Adidas” sneaker collector “Quat” of Berlin, Germany will visit the flagship store. He will display 200 pairs of “Adidas” vintage sneakers in his collection and have a time to meet domestic consumers, talking about street culture.

    Lees ook:

  • Sephora to open store in Doota mall in Korea

    Sephora to open store in Doota mall in Korea

    Sephora, the world’s largest cosmetics multi shop, will open a store in Doota Mall, Dongdaemun, Seoul.

    According to officials, Sephora is in the process of making contract with Doota Mall.

    Sephora, that started in 1969 as a small cosmetics shop in France, is a famous cosmetics shop that is often found in famous shopping streets around the world, where customer can buy and test various cosmetic brands.

    Especially in 1997, the power of Sephora became stronger when it was sold to the LVMH group of world famous brand Louis Vuitton.

    It has been reported that Doosan’s owner, Park Seo-won, in charge of distribution strategy of Doosan (CSO), has contacted officials of Louis Vuitton and It is now presumed to open Sephora in Doota Mall.

    Park Seo-won met Bernard Arnault, who is president of LVMH group in the eve of Louis Vuitton Exhibition held at Dongdaemun Design Plaza in Seoul in early June, and also attended the “Viva Technology” conference, a start-up company road show held in Paris, France.

    At the time of opening the Doota Duty Free Shop, Park visited Louis Vuitton and Chanel‘s headquarters to try and attract luxury brands. However, one year later, they are facing difficulties in attracting luxury brands compared to other duty free shops. In addition, Doota duty free sales was directly affected by Thaad.

    However, it is now possible to expect to boost the Doota mall through the opening of Sephora.

    Sephora is expected to attract not only foreign customers but also Korean customers by having a PB brand that can be sold only in Sephora as well as luxury cosmetics brands such as Dior, Hermes, Prada and Tom Ford.

    Lees ook:

    Lees ook:

  • Paycock to supply Seoul with optical recognition-based mobile payment service

    Paycock to supply Seoul with optical recognition-based mobile payment service

    Fintech startup Paycock announced Monday that it would begin supplying Seoul City with a mobile payment service based on optical character recognition technology starting in June. The service allows stores to accept credit card payments through the company’s mobile application, Paygood, making it possible for payments to be made and accepted no matter the time or location of the payment participants. Seoul City will be providing the mobile application to merchants in the Namdaemun and Dongdaemun markets as part of its support program for small business owners.

    Paycock’s payment application does not require a traditional card-reading device, as its OCR technology enables not only payment via physical credit and debit cards but also mobile application-based credit cards. This OCR technology, which is the product’s key technology, is accompanied by AI deep learning technology to prevent credit card fraud and theft.

    As the application is highly convenient to use and guarantees the security of credit card transactions, it is expected to be widely adopted by small business owners, individuals working in the delivery business, and companies that employ traveling sales representatives. CEO Kwon Hae-won said, “Our product has been fully vetted in terms of security. It has passed the security tests and evaluations of companies recommended by the Korea Internet & Security Agency and the Financial Security Institute.”

    Paycock has already signed MOUs with corporations and the governments of six countries, including the United States. Through its participation in K-Global@Moscow 2017, which is scheduled to be held on June 5, the company plans to seek out opportunities for it to enter the Russian and Northern European markets. Paycock receives support for its overseas marketing activities from the K-ICT Born2Global Centre, an organization affiliated with the Ministry of Science, ICT and Future Planning.

  • Bolloré Logistics Korea Installs an Urban Farm in the Center of Seoul

    Bolloré Logistics Korea Installs an Urban Farm in the Center of Seoul

    Bolloré Logistics Korea recently installed an urban farm on its office rooftop building in Seoul, South Korea, as part of the Group’s initiative to promoting “Green Projects” and protecting biodiversity.

    Urban farming is a practice of growing your own food in the city, with limited space. Bolloré Logistics Korea has transformed the available rooftop space of its 6-floor office building into an urban farm, optimizing current available space resources. This urban farm is split into four parcels and covers a total space of 264 sqm.

    Bolloré Logistics Korea signed an agreement with Pajeori*, a non-profitable organization, to maintain the farm with volunteers from the nearby neighborhood in order to cultivate each a small parcel of the Urban Garden, therefore making it a community base project as well.

    The urban farm is growing organic fruits and vegetables as only natural fertilizers mostly made from rice bran are and will be used. Bolloré Logistics Korea also plans to grow traditional Korean fruits and vegetables which are not always found anymore in big retail stores, as they are difficult to grow and conserve since they require a wide range of unique resources for food and agriculture.

    Some honey plants will also be planted in order to attract pollinators. Back in 2016, Bolloré Logistics Korea sponsored a wooden beehive structure (“Honey Factory”) to create awareness of the vital role of bees in our lives as they are a crucial component of food production and are responsible for a third of the food that we eat.

    Bolloré Logistics Korea looks forward to harvesting the very first crops in the upcoming months.

    Fully in line with the biodiversity action plan put into effect within the Group, Bolloré Logistics’ biodiversity strategy has three fundamental pillars based on the ARC concept (Avoid / Reduce / Compensate):

    • Embracing biodiversity as one of the company’s environmental concerns;
    • Working with customers and suppliers on biodiversity issues and the impact of our activities;
    • Make our sites models for biodiversity, all over the world.
  • Shinsegae department store opens Tesla charging stations

    Shinsegae department store opens Tesla charging stations

    Tesla has completed the installation of three Destination Chargers at Shinsegae department store in the Gangnam, Seoul.

    The move follows the opening of two showrooms in the city last month as the brand picks up momentum with its South Korean operations.

    It was the second set of Tesla chargers introduced at a Shinsegae outlet after another batch was installed at the Yeoju Premium Outlets.

    Tesla charging stations 3

    The Korean giant Shinsegae Group signed a partnership with the American automaker last year, planning to equip 25 of its locations with Tesla’s charging stations this year.

    One of the two Tesla stores that opened last week is located in Starfield Hanam, the largest shopping complex in Korea, which opened last year under a Shinsegae-Taubman partnership.

    Lees ook:

  • Aesop Korea opens fifth Seoul boutique

    Aesop Korea opens fifth Seoul boutique

    Australian luxury beauty brand Aesop has expanded its footprint in Seoul with a fifth signature boutique.

    On the ground floor of LG Twin Towers, a mixed-use complex in the upscale riverside neighbourhood of Hannam-Dong, the store is just 45 sqm.

    Aesop-new-boutique-Seoul-at-LG-Towers-1

     

    The new Aesop Korea store’s interior was designed by Suh Architects, a Korean practice which has already collaborated with the cosmetics brand on two other projects. Principal/founder Eulho Suh has degrees from Rhode Island School of Design and Harvard University Graduate School of Design in the US, and worked for Morphosis Architects in Santa Monica, California, and Kohn Pederson Fox in New York.

    Aesop was established in Melbourne in 1987 and has offices and stores throughout the world, including Hong Kong, London, New York, Paris and Tokyo.

    Lees ook:

  • AirAsia in big free-seat giveaway

    AirAsia in big free-seat giveaway

    AirAsia will be “giving away” up to 3 million seats in its first major promotion of the year, the company said on Monday.

    People who book from today till Sunday – March 13 to 19 for travel between September 1 this year and June 5 in 2018 will enjoy fares from as low as Bt0 to various destinations.

    (That deal applies for one-way base fares, and terms and conditions apply – passengers would still pay for taxes and fees.)

    Guests travelling on Thai AirAsia X will also be able to enjoy flights to Seoul, Osaka, Tokyo and Shanghai from only Bt2,990, or its Premium Flatbed from only Bt7,990. Bookings are available from today till Sunday for a travelling period from 1 September 2017 to 5 June 2018.

    AirAsia is a leading low-cost carrier, with a network of more than 120 destinations in Asia, Australia, New Zealand and the Middle East.

    Lees ook:

  • Vietjet to launch Danang-Seoul route and offer promotion for Valentine’s Day

    Vietjet to launch Danang-Seoul route and offer promotion for Valentine’s Day

    Vietjet is to open its new international route from the central Vietnamese city of Danang to Seoul (Korea) in a bid to meet the increasing travel demand of tourists, businessmen and individuals between the two tourism-attraction cities. The new route will take off on May 31, 2017 with the flight time per leg of 4 hours 30 minutes. 

    The Danang-Seoul route will be operated on a daily basis. The flight from Danang departs at 23:45 (local time) and arrives in Seoul at 6:00 (local time). The return flight takes off at 7:00 (local time) and lands at 9:40 in Danang.

    In celebration of the new route and on the occasion of Valentine’s Day, the airline will run a three-day promotion offering 500,000 air tickets priced from only HK$8 from February 14 to 16, 2017 at www.vietjetair.com. The promotion applies for all international routes from Ho Chi Minh City, Hanoi, Hai Phong and Danang to Seoul, Busan (Korea), Hong Kong, Kaohsiung, Taipei, Taichung, Tainan (Taiwan), Singapore, Bangkok (Thailand), Kuala Lumpur (Malaysia), Yangon (Myanmar) and Siem Reap (Cambodia) from March 1, 2017 to December 12, 2017 (excluding national holidays). As for the Danang-Seoul route, the promotion is available from May 31, 2017 to December 31, 2017.

    Following the international routes from Seoul to Ho Chi Minh City, Hanoi and Hai Phong, Danang is Vietnam’s 4th destination to be connected with Korea’s famous capital of Seoul, marking the 5th route to be operated by Vietjet between Vietnam and Korea. Vietjet also plans to expand its international network in 2017, looking to boost the regional trade and integration.

    Danang, a port city, is Vietnam’s third largest city and is the main commercial and tourism centre of central Vietnam. The city is well known for its clean environment, beautiful beaches, and good public services. It is often referred to as the most livable city in Vietnam and is one of the fastest growing cities in Vietnam. 

    Seoul is ranked as one of the world’s top favorite cities including New York and Tokyo to name a few. Despite its modernization, the Korean capital is still famous for is typical Korean culture, convenient transportation system, extremely rich food culture together with developed entertainment and shopping industry, making it also one of the world’s top favorite cities.

    Lees ook: