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Tag: skincare

  • Beauty Sector Vegetable Oils Market to Reach $7.72 Billion by 2031

    Beauty Sector Vegetable Oils Market to Reach $7.72 Billion by 2031

    Personal care formulators will push global spending on cosmetic vegetable oils from US$5.84 billion this year to $7.72 billion by 2031, research from MarketsandMarkets shows.

    Asia-Pacific demand for plant-based ingredients is driving the bulk of that expansion as regional beauty brands overhaul skincare and haircare recipes.

    Coconut oil leads ingredient demand

    Coconut oil will retain the largest individual volume share throughout the forecast period, supported by heavy use in commercial haircare and barrier creams across Asian markets. Conventional oils remain dominant despite the push for specialized extracts, capturing 76.4 percent of total market value this year.

    Clean-label reformulations are forcing raw material buyers to secure traceable supply chains. Consumer goods manufacturers across Japan, South Korea, and Southeast Asia are replacing synthetic emollients with plant derivatives to meet export standards in Western markets and satisfy domestic consumer scrutiny.

    Supply pressures shift procurement

    For regional manufacturers, the shift changes cost profiles in core product lines. Palm, coconut, and seed oil derivatives carry agricultural price volatility that chemical feedstocks avoid, squeezing operating margins when harvest yields drop in major producing hubs like Indonesia and the Philippines.

    Retail buyers in Asia are tightening shelf requirements, penalizing brands that cannot substantiate sustainable sourcing claims on product packaging. Mass-market brands that rely on low-cost conventional oils must balance ingredient certification costs against price-sensitive consumer baskets in developing markets.

    Category targets through 2031

    Formulation trends over the past five years laid the groundwork for this transition, as major beauty conglomerates divested petroleum-heavy bases in favor of botanical alternatives. That initial switch in prestige skincare has now moved down into mass personal care and supermarket private labels.

    Procurement teams now look toward the 2031 horizon, when cosmetic vegetable oil purchases will absorb nearly $1.9 billion in additional annual spending.

  • Nykaa Buys Additional 24.2 Percent Stake in Beauty Brand Earth Rhythm

    Nykaa Buys Additional 24.2 Percent Stake in Beauty Brand Earth Rhythm

    Indian beauty and fashion retailer Nykaa acquired an additional 24.2 per cent stake in direct-to-consumer personal care brand Earth Rhythm. The transaction builds on the retailer’s initial backing of the company two years ago.

    Nykaa first took a position in Earth Rhythm during an 8 million dollar Series A funding round in 2022. The increased holding deepens its direct ownership of domestic skincare and haircare labels as competition intensifies across India’s beauty and personal care market.

    Consolidation in Indian Beauty Brands

    The deal reflects a broader push by established e-commerce platforms to secure higher-margin proprietary and partner labels rather than relying entirely on third-party marketplace distribution. By taking a larger equity position, Nykaa gains tighter control over product development, supply chains, and exclusive digital merchandising rights for Earth Rhythm’s portfolio.

    Direct-to-consumer brands in India face rising customer acquisition costs on digital channels. Partnering closely with platform operators provides these brands with immediate shelf space, physical store exposure through Nykaa Luxe and Nykaa On Trend outlets, and shared logistics infrastructure across tier-one and tier-two cities.

    Building Out the House Brand Strategy

    Rival platforms including Reliance Retail’s Tira and Tata Cliq Palette are expanding their own portfolios of private and partnered beauty brands. Nykaa’s strategy mirrors global retail trends where multi-brand operators buy equity in high-performing independent labels to capture manufacturing margins alongside retail markups.

    The investment follows Nykaa’s entry into Earth Rhythm in 2022, when the startup used its Series A proceeds to expand manufacturing capacity and marketing reach. The brand formulates solid beauty bars, skincare serums, and clean-label cosmetic formulations sold across India.

    Investors will look to Nykaa’s upcoming quarterly filings for the total cash consideration paid for the 24.2 per cent equity tranche and any changes to Earth Rhythm’s board structure.

  • PharmaResearch Rolls Out Rejuran Cosmetics Across 148 Sephora Canada Stores

    PharmaResearch Rolls Out Rejuran Cosmetics Across 148 Sephora Canada Stores

    South Korea’s PharmaResearch launched its Rejuran Cosmetics skincare line across all 148 Sephora Canada stores on Sept. 1.

    The nationwide rollout places eight product formulations, including its Turnover Ampoule and Dual Effect Ampoule, into Canadian retail stores alongside Sephora’s online channel.

    Featured on Sephora Canada’s Skincare Next Big Thing Wall, the collection relies on c-PDRN, a cosmetic ingredient purified from wild salmon DNA. PharmaResearch developed the compound from the polynucleotide technologies it uses in its injectable aesthetic skin boosters sold across more than 50 countries.

    Translating Clinical Injectables to Prestige Shelves

    The Canadian retail launch extends a clear playbook: converting medical aesthetic brand equity into mass prestige topical products. Consumers familiar with professional clinic procedures in Asia are increasingly seeking the same bio-active ingredients in daily skincare regimens.

    “Through a tailored omnichannel strategy, we aim to build meaningful connections with Canadian consumers and strengthen our market presence,” said Jooyeon Song, Head of Cosmetics at PharmaResearch USA.

    Margin Pressures and Shelf Competition

    Derma-cosmetic brands derived from Asian pharmaceuticals face a different commercial environment in North American retail compared to domestic clinic networks. Prestige beauty retailers demand heavy promotional support, co-op marketing fees, and dedicated floor space allocations that can compress wholesale margins if inventory turns slow down.

    Competition on the derma-skincare wall is intense. Rejuran must defend shelf share against entrenched clinical lines and lower-priced Korean skincare competitors already commanding established followings across Canadian cities.

    US Manufacturing Shapes North American Strategy

    In July, PharmaResearch agreed to acquire California contract manufacturer Cosmetic Group USA to secure domestic production capacity and stabilize supply lines across the Americas. That transaction followed the brand’s US retail debut in Sephora stores earlier in the year and coincided with a concurrent retail entry into Sephora Singapore.

    PharmaResearch will now focus on closing the integration of Cosmetic Group USA’s production facilities to supply North American retail channels directly and cut transpacific freight lead times from its Gangneung base.

  • Hong Kong Customs Arrests Third Suspect over Opatra Beauty Sales Tactics

    Hong Kong Customs Arrests Third Suspect over Opatra Beauty Sales Tactics

    Hong Kong customs officers have arrested a third suspect in an investigation into aggressive sales tactics at skincare outlets formerly trading under the Opatra London brand.

    The latest arrest involves a saleswoman suspected of pressuring a customer to buy skincare products at a now-closed store inside New Town Plaza in Sha Tin.

    Enforcement at Sha Tin Branch

    Sayles Retail previously operated the New Town Plaza branch before the location shut down. The detention follows earlier enforcement actions connected to the chain, bringing the total number of arrests in the case to three.

    Customs officials intervened after receiving reports of high-pressure sales behaviour targeting shoppers inside major retail malls. Investigators are examining aggressive commercial techniques used to sell high-value cosmetic and skincare items.

    Scrutiny on Beauty Retailing

    Hong Kong authorities maintain strict enforcement against unfair trade practices across beauty and wellness operators, where storefront staff face direct scrutiny over coercive sales pitches.

    Customs officers have not disclosed further details on bail terms or pending court appearances as inquiries into Sayles Retail and affiliated locations continue.

  • Aptar Beauty Shifts Focus to India and Southeast Asia as Market Hits 4% Growth

    Aptar Beauty Shifts Focus to India and Southeast Asia as Market Hits 4% Growth

    Aptar Beauty is shifting its product development and manufacturing footprint toward India and Southeast Asia as global beauty demand stabilises at 4 per cent annual growth.

    The dispensing systems supplier developed its Nouvelle airless dispenser specifically in India to capture surging demand for premium skincare before exporting the design across the region. Aptar plans to roll out the Indian-made packaging line into Thailand and Indonesia, tapping markets where consumer adoption is rising alongside trading up to higher-end product formats.

    Localising production across India and Southeast Asia

    International beauty brands in China face softer sales while domestic players gain ground, prompting packaging suppliers to diversify their regional revenue base. To support Asian fragrance demand, Aptar took a stake in Chinese manufacturer Goldrain to produce perfume pumps tailored to local price points and design preferences.

    Regional production sites in India, Thailand, and China also insulate the company against trade barriers and US tariffs. Operating plants across seven countries allows the group to supply multinational brands locally rather than shipping components across borders.

    For retailers and beauty brands across the Asia-Pacific region, packaging suppliers are moving away from adapting Western designs for Asian shelves. Aptar, like competitors Berry and Silgan, is now engineering packaging in Asia for local climate conditions, viscous formulations, and regional cost targets before distributing those formats globally.

    Engineering pumps for new cosmetic formulas

    Formulation changes are forcing mechanical redesigns across beauty dispensers. Skincare brands are replacing silicones with short-chain alkanes, which cause standard polyolefin plastics to swell and jam pump mechanisms.

    Fragrance houses are also introducing water-based, alcohol-free sprays that standard pumps cannot atomise properly. Aptar developed customised dispensing hardware for formulations like Guerlain’s Aqua Allegoria Perle skincare fragrance, while engineering its GSA platform for high-viscosity creams and expanding refillable systems such as its Gaïa airless line used by Clarins.

    The supplier is now eliminating polyoxymethylene and per- and polyfluoroalkyl substances across its catalogue ahead of the enforcement of the European Union’s Packaging and Packaging Waste Regulation.

  • China Beauty Market Targets 6 Percent Annual Expansion Through 2028

    China Beauty Market Targets 6 Percent Annual Expansion Through 2028

    China’s beauty market will expand at a 6 percent compound annual growth rate between 2024 and 2028, according to projections from consultancy McKinsey. The forecast follows a 3 percent expansion recorded in 2023 across the country’s cosmetics and skincare sectors.

    A 2025 survey showed that 75 percent of beauty executives are pushing to increase sales despite softer volume growth caused by inflation and cautious household spending. Retailers face rising customer acquisition costs across domestic e-commerce channels alongside extended product lifecycles.

    Squeezed Margins and Price Pressures

    Downward pricing pressures intensified over the past year across Chinese retail platforms. Consumers increasingly hunt for value, forcing brands to adjust promotional calendars and discount structures to defend shelf space.

    Foreign and domestic beauty brands are rethinking their operating models in response. Companies such as Changsha-based S’Young International are expanding integrated operations hubs to manage distribution and localization more efficiently.

    Shift Toward Capability Hubs

    International brands previously treated mainland China primarily as a volume driver for global sales. Today, rising domestic competition and fragmented digital channels require dedicated local research, formulation and supply chains within the market itself.

    The critical metric for brand managers in the coming quarters is whether average selling prices stabilize across major retail platforms before margins erode further.

  • Ella Baché Deploys AI Across Retail Operations and Supply Chain

    Ella Baché Deploys AI Across Retail Operations and Supply Chain

    Australian skincare brand and salon operator Ella Baché is rolling out artificial intelligence across its buying, inventory forecasting, and customer management systems. The rollout follows a network-wide shift to omnichannel retail.

    Tracing its origins to 1936, the Sydney-headquartered company operates roughly 150 Australian salon locations alongside its digital retail channels.

    Supply Chain and Digital Pivot

    Chief executive Pippa Hallas said the deployment focuses on practical operational tasks. Automated tools now handle routine data analysis in order planning and customer service. That rollout builds on an operational reset that began when pandemic lockdowns forced the temporary closure of the entire 150-store salon network.

    To survive that disruption, the group built 150 digital storefronts for its therapists and franchise partners. That shift converted the legacy salon chain into a blended digital operator. A dedicated research, manufacturing, and distribution facility in Sydney supports the network.

    Local Manufacturing and Category Pressure

    Local manufacturing relies on domestic ingredients to meet consumer demand for traceable Australian skincare. This integrated setup gives the business direct control over formulations and packaging lines without relying on offshore contract packagers.

    Across the Asia-Pacific personal care sector, heritage skincare brands face competition from fast-turnaround cosmetics labels and expanding invasive aesthetic clinics. Newer rivals chase viral social media trends and quick procedures. Ella Baché is instead leaning into proprietary formulation and non-invasive salon treatments to protect its margin profile.

    Work is now underway to integrate these artificial intelligence tools into internal staff training modules and product development workflows ahead of scheduled product releases.

  • South Korea’s APR Targets W500b in Europe After First-Half Sales Surge

    South Korea’s APR Targets W500b in Europe After First-Half Sales Surge

    South Korean beauty company APR raised its full-year European sales target to 500 billion won ($358 million) after regional revenue jumped 363 per cent in the first half of 2026.

    European sales reached 228.9 billion won ($163.8 million) during the six-month period, accounting for roughly 17 per cent of the Seoul-based firm’s total revenue.

    Amazon Stores and Sephora Shelves

    Online momentum built quickly after APR launched official storefronts on Amazon in the UK, France, Germany, Italy and Spain late last year. Average monthly sales across those five country portals grew more than eightfold between January and June, lifted by demand during Amazon’s Prime Day event.

    Physical retail followed a parallel trajectory. APR secured shelf space at Sephora in March, driving its first-half offline revenue in Europe up more than ninefold compared with the same period a year earlier. To support the retail push, the company increased its available stock-keeping units in the region by more than five times.

    Korean Beauty Footprint Abroad

    The European push shows how quickly Asian beauty brands can convert digital traction into physical shelf space once regional distribution networks open up. While domestic Korean cosmetics demand remains steady, major operators in Seoul increasingly rely on Western department store chains and global e-commerce portals to absorb rising production volumes.

    APR is preparing to open dedicated Amazon storefronts in additional European countries while negotiating terms with regional department stores and specialty beauty chains to widen its physical distribution network before the end of the year.

  • Weleda Expands Skin Food Line into Clinical Skincare and Daily Care

    Weleda Expands Skin Food Line into Clinical Skincare and Daily Care

    Swiss natural beauty producer Weleda plans to expand its flagship Skin Food franchise into medical-grade skincare and daily personal care across global markets. The century-old product line generates approximately 20 per cent of Weleda’s global turnover, led by sales in Australia, Japan, the United States, and the United Kingdom.

    First formulated in 1926 using chamomile, calendula, rosemary, and viola tricolor, the original multi-use cream remained unchanged for decades. The company has since adapted the blend into night creams, body oils, lip care, and face serums. A dedicated eye cream recently joined the range, with a hand wash and hand lotion scheduled to roll out in the first quarter of 2026.

    New Categories and Clinical Formulations

    Weleda is collaborating with professional makeup artists to refine formulas for high-definition photography and screen production. Beyond cosmetic skin prep, the group has initiated longer-term research and development targeting chronic dermatological conditions.

    Over the next five to ten years, Weleda plans to test Skin Food formulations for acne, rosacea, eczema, and psoriasis. Jayn Sterland, Country Manager for the UK and Ireland, noted that product development will hinge on regulatory compliance across different jurisdictions. The company is also working on mineral UV protection formulations, though executives confirmed those products remain in testing.

    Packaging Shifts and Digital Demand

    Supply chain adjustments accompany the product rollout. Weleda has transitioned its packaging back to aluminium tubes, replacing temporary post-consumer recycled plastic with 100 per cent recycled aluminium worldwide.

    In Asian retail channels, where multi-step skincare routines dominate department stores and specialty beauty chains, multi-purpose European heritage creams have found a distinct niche. While traditional drugstores stock the core green tubes, growth in Japan and Southeast Asia is shifting toward digital platforms. Social media campaigns on TikTok have drawn younger consumers who bypass brick-and-mortar shelves entirely.

    Regulatory filings for the first wave of therapeutic claims across international beauty registries will determine how quickly Weleda can clear its clinical skincare line for retail distribution.

  • Me Today Skincare Brand Boosts Earnings Outlook Amid Global Expansion Opportunities

    Me Today Skincare Brand Boosts Earnings Outlook Amid Global Expansion Opportunities

    New Zealand’s publicly traded skincare company, Me Today, is adjusting its earnings forecast upwards, spurred by promising growth and robust global prospects.

    Boosting Revenue and Slowing EBITDA Decline

    In advance of the company’s forthcoming disclosure of its annual financial results, Me Today has announced that it anticipates a significant increase in gross revenue. Furthermore, the EBITDA decline is projected to be less severe than previously estimated.

    The company’s accomplished performance in its home territory, New Zealand, has paved the way for possible international growth. The co-founders of Me Today have recently come back from trips to Southeast Asia and China, where they participated in events aimed at promoting their brand.

    Expansion into Asia and New Product Rollouts

    During a visit to Malaysia, Me Today was launched at the second anniversary celebration of its distributor. Michael Kerr and Stephen Sinclair, co-founders of the brand, shared the brand’s origin story and introduced the initial product range to an audience of over 600 influencers and reseller partners.

    Ahead of its official launch in Southeast Asia, the company has shipped its products to the region, with nine products now up for sale in that market. Additionally, Me Today had the opportunity to exhibit its brand to an estimated 100,000 purchasers at the Children, Baby, and Maternity Expo in Shanghai.

    Back home in New Zealand, Me Today is preparing to further expand its product portfolio. The company has plans to launch an additional 20 products before the year’s end.

    Questions & Answers

    What are Me Today’s plans for international expansion?
    According to the brand’s co-founders, Me Today is focusing on Southeast Asia and China for its international expansion. The company has already begun promoting its brand in these regions and has introduced its product range to hundreds of potential partners and influencers.

    How many products does Me Today plan to introduce by the end of the year?
    Me Today aims to introduce 20 new products in its home market, New Zealand, by the end of the year.

    What is the company’s revised earnings guidance?
    While the exact figures are yet to be released, Me Today anticipates a rise in gross revenue and a slower decline in EBITDA than previously predicted.

  • Experience Personalized Skincare Revolution at Laneige’s New Flagship Store in Seoul

    Experience Personalized Skincare Revolution at Laneige’s New Flagship Store in Seoul

    Korean beauty giant Laneige has recently unveiled its first worldwide flagship store, located in the heart of Seoul’s Myeongdong district. This landmark opening underscores the increasing significance of technology and personalization in the retail beauty industry.

    The newly reimagined store, Laneige Seoul, comes after an 18-month redesign process. It is a fusion of retail space, beauty services, and on-demand manufacturing, all housed under one roof. The central theme of the store is to provide a tailored beauty experience. Customers can create customized skincare, complexion, and lip products with the help of AI-powered diagnostics and advanced in-store production technology.

    A Unique Shopping Experience

    The president of the Laneige brand, Pilkyung Choi, emphasized that the new Laneige Seoul is more than just a store. According to Choi, it embodies the future of beauty, technology, and design. Each visit to the store will offer a unique experience, and every product purchased will be exclusively personalized.

    Among the store’s product offerings is an exclusive version of Laneige’s Lip Sleeping Mask. This allows customers to select from ten fragrances that can be combined to create 45 different scent combinations. Additionally, the store also presents a Neo Cushion service that is made-to-order. The foundation is color-matched to the customer’s skin tone from a selection of 150 shades and is manufactured on site using robotic technology.

    In terms of skincare, customers are provided with an AI-based skin analysis. Based on the results, they are then matched with a personalized version of Laneige’s Cream Skin toner. This product is mixed in-store using one of 25 formulations and is typically ready within about 20 minutes.

    Laneige Brand and Its Offering

    Founded in 1994, Laneige is a part of the Amorepacific family. The brand has gained recognition for its hydration-focused skincare offerings, including the popular Laneige Lip Sleeping Mask and Laneige Water Sleeping Mask.

    In 2024, Laneige appointed global pop icon and BTS member Jin as its brand ambassador.

    Questions & Answers

    What is the central theme of the new Laneige Seoul store?
    The central theme of the store is to provide consumers with a customized beauty experience through AI-powered diagnostics and advanced in-store production technology.

    What kind of personalized products can customers create at the Laneige Seoul store?
    Customers can create personalized skincare, complexion, and lip products. They can also have foundation that is color-matched from a selection of 150 shades.

    What is unique about the Laneige’s Lip Sleeping Mask at the Laneige Seoul store?
    Customers can select from ten fragrances that can be combined to create 45 unique scent combinations.

  • Reliance Retail Bolsters Beauty Portfolio with Acquisition of Sustainable Skincare Brand Pahadi Local

    Reliance Retail Bolsters Beauty Portfolio with Acquisition of Sustainable Skincare Brand Pahadi Local

    Reliance Retail, a major Indian retail company, has successfully acquired the skincare and wellness brand, Pahadi Local. Pahadi Local, established in 2018, is well-regarded for its clean ingredient formulations, ethical sourcing practices, and sustainable product offerings. The company is known for its Himalayan ingredients, especially Gutti Ka Tel (Apricot Kernel Oil), which has gained widespread recognition and consumer loyalty.

    The Acquisition & Future Plans

    Reliance Retail’s acquisition of Pahadi Local aligns with its strategic goal to invest in promising Indian brands across multiple sectors, including beauty, wellness, fashion, and lifestyle. The retail giant has plans to foster Pahadi Local’s next growth phase by broadening its retail presence, strengthening its digital footprint, and fast-tracking innovation.

    The founding team of Pahadi Local will remain integral to the company’s operations post-acquisition, playing a crucial role in shaping the brand’s creative direction, product development, and overall philosophy.

    Comment from Reliance Retail

    Isha Ambani, executive director of Reliance Retail Ventures, commented on the acquisition, emphasizing the company’s focus on curating brands that blend authenticity, innovation, and significant consumer relevance. Ambani praised Pahadi Local’s commitment to Himalayan wellness traditions and responsible sourcing, making it a valuable addition to their beauty brand portfolio.

    Reliance Retail is a subsidiary of Reliance Retail Ventures, the umbrella corporation for all retail companies within the Reliance Industries group.

    Questions & Answers

    What is the main product offering of Pahadi Local?
    Pahadi Local is known for its skincare and wellness products primarily made from Himalayan ingredients, with Gutti Ka Tel (Apricot Kernel Oil) as its standout product.

    What are Reliance Retail’s plans for Pahadi Local post-acquisition?
    Reliance Retail plans to expand Pahadi Local’s retail presence, strengthen its digital footprint, and accelerate innovation to foster the brand’s next phase of growth.

    How will the founding team of Pahadi Local be involved in the brand post-acquisition?
    The founding team will continue to play a critical role in shaping the brand’s creative direction, product development, and overall philosophy.

  • Shiseido Plans to Trim 300 U.S. Jobs Amid Challenges with Acquired Skin-Care Brand

    Shiseido Plans to Trim 300 U.S. Jobs Amid Challenges with Acquired Skin-Care Brand

    In a promising turn of events, Shiseido reported an uptick in net profits for the first half of the year, crediting proactive restructuring moves in Japan and China. Yet, while the Japanese cosmetics powerhouse shows signs of recovery, turbulence within its U.S. subsidiary has prompted a reevaluation of strategies, including potential job cuts to streamline operations.

    This dual narrative of recovery and challenge unfolded during Shiseido’s latest financial briefing, where executives revealed their contrasting fortunes across global markets. Though the company has successfully revitalized its operations in Asia, the American segment remains a troublesome spot, leading to uncertainty regarding its growth trajectory.

    Despite achieving growth milestones domestically, the question of how to conquer the U.S. market looms large, akin to trying to win a game of chess with the opponent always a step ahead. Shiseido must now navigate this complex landscape to redefine its American presence—an endeavor both urgent and fraught with risk.

    As the company looks to the future, industry insiders are awaiting clearer signals about its strategic direction, particularly in the wake of significant restructuring. Will Shiseido find the right moves to flourish in a demanding market, or will this shake-up lead to a sidestep rather than a leap forward? Only time will tell.

    Questions & Answers

    What factors contributed to Shiseido’s improved net profit?
    Shiseido’s net profit for January to June improved due to successful restructuring efforts in Japan and China.

    What challenges is Shiseido facing in the U.S. market?
    The U.S. subsidiary continues to struggle, leading the company to consider significant restructuring measures, including potential job cuts.

    What does the future hold for Shiseido in terms of growth?
    While the company shows positive signs in Asia, uncertainty persists regarding its growth strategy in the U.S. market, leaving many questions about its next steps.

  • Chinese Brands Make Waves in Southeast Asia’s Competitive Retail Landscape

    Chinese Brands Make Waves in Southeast Asia’s Competitive Retail Landscape

    Chinese skincare brands are making waves across Southeast Asia, boasting an impressive 115% compound annual growth rate (CAGR) in the mass skincare market from 2019 to 2024. This explosive growth is attributed to innovative product offerings and competitive pricing, launching them into the spotlight as formidable contenders against established players, according to a recent whitepaper by Euromonitor International.

    Chinese Brands Seize Opportunities in Southeast Asia

    The report, titled “The Rise of Chinese Brands in Southeast Asia,” delves into the dynamics of the ASEAN-6 economies—Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam—collectively contributing to 95% of Southeast Asia’s impressive $4 trillion GDP. “Chinese companies are making significant strides in this region, particularly in sectors where they enjoy distinct competitive advantages such as electric vehicles, consumer electronics, and home appliances,” explains Tim Chuah, senior global insight manager at Euromonitor.

    Beauty and Beyond: A Market Revolution

    The beauty sector is witnessing an especially thrilling transformation, with Chinese brands challenging the status quo. In addition to skincare, they are quickly carving out niches in food and foodservice industries. “The aggressive expansion of Chinese brands into these sectors is reshaping the competitive landscape across Southeast Asia,” Chuah added, signaling that incumbent firms need to step up their game.

    Impact Across Industries

    Chinese brands are also shaking up the air conditioning market, rapidly increasing their market share from 9% in 2015 to a projected 25% in 2024. Meanwhile, Japanese competitors have faced a 7% decline during this same period, highlighting the ongoing shift in consumer preferences.

    Capitalizing on Culinary Trends

    In the food and beverage sector, Chinese brands are tapping into a rapidly expanding appetite for coffee, milk tea, snacks, and dairy products throughout Southeast Asia. These categories are experiencing robust double-digit growth, with the beverage segment expected to rise at an impressive 9% annually until 2029.

    Furry Friends and Digital Wallets: The New Frontier

    Not stopping there, Chinese pet care companies are venturing into the burgeoning pet care market in Southeast Asia. This segment alone is projected to grow at a 9% CAGR from 2025 to 2030—a promising landscape for brands eager to cater to pet owners. Meanwhile, while Chinese digital wallets continue to attract tourists, their reach among local consumers remains limited due to strong domestic alternatives. Achieving success in this competitive space will largely depend on forming strategic partnerships with local businesses.

    Questions & Answers

    How are Chinese skincare brands influencing the beauty market in Southeast Asia?
    Chinese skincare brands are dramatically reshaping the beauty market by delivering innovative, cost-effective products that appeal to consumers, resulting in a phenomenal 115% CAGR from 2019 to 2024.

    What sectors are Chinese companies focusing on in Southeast Asia?
    Chinese companies are expanding aggressively in electric vehicles, consumer electronics, home appliances, and increasingly in beauty and food services, posing new challenges to established local and international brands.

    What trends are emerging in the Southeast Asian food and beverage sector?
    The demand for coffee, milk tea, snacks, and dairy products is surging, driving double-digit growth with the beverage segment anticipated to grow annually by 9% until 2029.

  • The Ordinary Debuts Flagship Store On Alibaba’s Tmall, Leveraging Ai For Personalized Skincare Experience

    The Ordinary Debuts Flagship Store On Alibaba’s Tmall, Leveraging Ai For Personalized Skincare Experience

    Canadian skincare label, The Ordinary, has recently announced the launch of its inaugural flagship store on Tmall, Alibaba’s e-commerce platform. This comes not long after it first ventured into the Chinese market in February of this year.

    Embracing Science-Led, Ingredient-Driven Formulations

    The Ordinary has built its reputation on its commitment to science-based, ingredient-focused products at affordable prices. With this new online store, the company hopes to extend its reach to a wider customer base in China.

    The digital shop also incorporates AI-driven technology, with the aim of helping shoppers identify the skincare products that will suit their specific needs.

    Co-founder of The Ordinary, Nicola Kilner, expressed her excitement about this new venture, highlighting its significance in the brand’s mission to make quality skincare more available to Chinese consumers. Kilner further iterated the brand’s intent to strengthen its ties with the Chinese market by embracing innovative practices and imparting vital skincare knowledge.

    Event Celebrating the Launch

    In celebration of the store’s launch, The Ordinary organized a gathering in Shanghai last month. The event saw the attendance of Kilner, Lulu Chang from Estée Lauder China, and high-level personnel from Tmall. The primary focus of this event was to discuss the pivotal role of technology and transparency in shaping the future of skincare.

    The Ordinary’s Growth and Expansion

    The skincare brand’s expansion comes on the heels of Estée Lauder Companies’ successful acquisition of Deciem, the parent company of The Ordinary, in the previous year. The transaction, worth US$1.7 billion, has given Estée Lauder full ownership of Deciem Beauty Group, a Canadian firm.

    Questions & Answers

    What is The Ordinary’s approach to skincare?
    The Ordinary is known for its science-led, ingredient-driven formulations. Their products are designed to address specific skincare needs at accessible price points.

    What is the purpose of the AI-powered tools on The Ordinary’s online store?
    The AI-powered tools are designed to help consumers identify the right skincare products for their specific needs.

    What was the primary focus of the event held by The Ordinary in Shanghai?
    The event centered around discussions on the role of technology and transparency in shaping the future of the skincare industry.