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Tag: Thailand

  • Massive Hooters Pattaya to open August

    Massive Hooters Pattaya to open August

    Hooters will open the largest international Hooters location in Pattaya, Thailand, in August.

    Hooters franchisee Destination Resorts, will open the 11,000 sqft, 564-seat Hooters Pattaya in the thriving tourism and nightlife destination as part of a 30 restaurant development agreement signed earlier this year to expand Hooters throughout Southeast Asia.

    Hooters Pattaya is slated to open in early August on Beach Rd, directly across from Pattaya Beach.

    The restaurant will feature two bars, 50 high-definition televisions and two outdoor patios where guests can relax and take in the scenic views. The “Wild West” themed restaurant will allow locals and tourists to experience great fun, delicious food, world-famous chicken wings and “Hooters Girl hospitality”.

    “With the popularity of the Pattaya Beach area and its multicultural mix of locals, tourists and expats, we saw it as the ideal setting for one of the world’s largest Hooters,” said Gary Murray, CEO, Destination Resorts.

    “We successfully introduced the Hooters dining concept to Thailand last year with Hooters Phuket, and look forward to expanding our footprint in the second most visited city in Thailand.”

    Recruitment for more than 75 local Hooters Girls from Pattaya and neighboring cities has already begun.

    “A hiring road tour is scheduled to pass through Bangkok, Chiang Mai, Khon Kaen, Korat, Pattaya and Udon Thani in search of fun, friendly and outgoing personalities to sport the iconic Orange Shorts and represent the global Hooters brand,” the companies said in a release.

    Headquartered in Bangkok, Destination Resorts is the company behind DoubleTree Resort by Hilton Phuket at Surin Beach, DusitD2 Phuket Resort, Sri Racha International Golf at Sri Racha Hills, Hard Rock Café Phuket at Patong Beach, Novotel Phuket Karon Beach Resort & Spa, Novotel Hua Hin Cha Am Beach Resort & Spa, Swissotel Resort Phuket and Four Points by Sheraton Bangkok Sukhumvit 15.

  • Dress Thai for a discount

    Dress Thai for a discount

    Shoppers in Thailand could later this year earn extra discounts if they shop in Thai national costume.

    The Tourism Authority of Thailand is planning a promotion to reward both Thais and tourists who dress Thai with discounts of up to 80 per cent.

    It believes the novel promotion will not only encourage shopping and raise awareness of the mid-year Amazing Thailand Grand Sale , but help broaden recognition and appreciation of traditional Thai clothing.

    TAT says the plan is to boost awareness of “Thainess”.

    Sugree Sithivanich, TAT’s deputy governor for marketing communications, said the authority still expects tourism growth during the traditional mid-year low season .

    It plans to work with large shopping malls across the nation in a campaign to create awareness of this year’s tourism marketing theme: “2015 Discover Thainess”.

    He said the campaign would be implemented during the Amazing Thailand Grand Sale which runs from June to September.

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  • FitFlop unflappable about Thailand investment scheme

    FitFlop unflappable about Thailand investment scheme

    The Primer Group of Companies, a Philippines lifestyle fashion company, believes sales of FitFlop shoes in Asia-Pacific this year will outpace last year’s with Thailand driving growth.

    Camille Karaan, deputy director and vice-president of Primer International Management Ltd, the operator of FitFlop shops in Asia-Pacific, said despite the Thai economy slowing it would maintain its investment in the Thai market, particularly for exclusive product designs.

    The company started producing exclusive shoe designs for Thailand three years ago, which received a warm response from ASEAN customers, particularly the Shasha collection. About 150,000 pairs of Shasha sandals were sold in Asia-Pacific last year, compared with a record high of 100,000 pairs for its regular collections.

  • Denmark’s Wood Wood arrives in Bangkok

    Denmark’s Wood Wood arrives in Bangkok

    Danish fashion brand Wood Wood has opened its first store in Asia.

    Wood Wood, known for sporty silhouettes, and a hallmark Scandinavian style, has opened a store inside The Mall Group’s new EmQuartier shopping centre on Bangkok’s Sukhumvit Rd.

    Wood Wood Bangkok 4-415

    The store is a partnership with Thai brand UnCensored and described as “an exhibitional retail space” with an urban-boutique feel. It is in the centre’s Helix Quartier.

    The Wood Wood boutique features a black-and-white graphic design on the walls.

    Wood Wood Bangkok 3-415

    Thailand is Wood Wood’s third overseas market, following Berlin, where it has two stores, and Moscow. It has three stores in hits home market.

    THe fashion brand was founded in 2002 by Karl-Oskar Olsen and Brian SS Jensen who grew up in the 90s when graffiti and street culture was popular.

    Wood Wood Bangkok 2-415

    They mix high fashion, sports and streetwear with youth culture, art and music creating clothing they believe is balanced between style and function.

    “Wood Wood is much more than a brand. It’s about style and attitude. We were raised with the desire to constantly evolve and we’ll keep on taking the brand even further by combining elements of underground and high-end into our very own aesthetic,” says Karl-Oskar Olsen.

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  • Thailand’s Mandom seeks 15pc yearly sales growth

    Thailand’s Mandom seeks 15pc yearly sales growth

    Despite the economic slowdown, Mandom Corporation (Thailand), the distributor of Gatsby and Bifesta personal care products from Japan, is set to expand aggressively here in a bid to increase annual sales by 15 percent over the next five years.

    President Tetsuaki Matsuda said Mandom will focus on expanding its Bifesta make-up remover business to serve rising demand this year as Thai women become more conscious of good skincare regimes.

    The make-up remover market was valued at THB501 million in 2013 and increased by 44 percent to THB720 million (USD22m) in 2014. The market value is expected to hit THB1 billion by the end of this year.

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  • Miu Miu Thailand unveils third store

    Miu Miu Thailand unveils third store

    Miu Miu Thailand has opened its third store in the Thai capital Bangkok.

    The 250 sqm store is located in the newly opened EmQuartier luxury shopping mall on Sukhumvit, close to its parent brand Prada’s new store.

    Designed by the architect Roberto Baciocchi, the space extends over a single level and features ready-to-wear, footwear, bags and accessories.

    Miu-Miu-Bangkok-Emquartier-3-415

    A plate glass facade hung with back-lit perforated metal curtain expresses the character of the brand. Imposing light boxes framed with brushed steel punctuate the exterior and allow for an impactful showcase of Miu Miu’s pioneering print campaigns.

    The interior is divided into two large and distinct areas: The first is home to leather goods and defined by walls covered in floor-to-ceiling mirrors and iconic gold damask fabric inset with sparkling display niches edged with polished steel.

    Miu-Miu-Bangkok-Emquartier-2-415

    A broad corridor clad in more mirror leads into the second room, featuring footwear and ready-to-wear. Here, damask walls, mirrored niches and small lounge areas furnished with velvet mohair armchairs reflect the “intimate and refined atmosphere” typical of Miu Miu stores, the company explains.

    A black Palladian marble floor provides a feel of classic grandeur and a back-lit cellular ceiling ensures softly diffused light.

    The space is finished with delicate glass and polished steel counters placed centrally in each room and with green velvet poufs.

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  • New Prada Bangkok store unveiled

    New Prada Bangkok store unveiled

    Prada has strengthened its Bangkok presence opening a new 440 sqm store in The Mall Group’s new EmQuartier shopping centre.

    The store, designed by architect Roberto Baciocchi, comprises a single level destination and houses the women’s and men’s ready-to-wear, leather goods, accessories and footwear collections.

    Prada Bangkok EmQuartier 415-4

    The external façade stretches some 40 metres and blends into the mall’s modern architectural composition: a white canvas curtain enclosed in a crystal box and flanked by large light boxes creates a sophisticated atmosphere. Slim strips of black granite with polished steel profiles frame the large entrances, windows and light boxes.

    The first entrance, defined by the signature black-and-white marble chequered flooring, opens on an area housing the women’s leather goods and accessories collections. The space is characterised by green fabric-clad walls with sleek polished steel and crystal display cases. Polished steel counters with drawers covered in coloured saffiano leather complete the furnishing.

    Prada Bangkok EmQuartier 415-3

    The next space is defined by an intimate atmosphere, with green fabric-clad walls and transparent perspex display units exalting the display of the women’s ready-to-wear collections. The footwear collections are nestled in elegant alcoves that recall Prada’s trademark display niches. Green velvet ‘Clover Leaf’ sofas, designed by Verner Panton and reproduced exclusively for Prada, crystal tables and display counters embellished with coloured saffiano leather elements enrich the space.

    Prada Bangkok EmQuartier 415-4

    The entrance to the area devoted to men leads to a space characterised by the distinctive black-and-white marble chequered flooring and ebony-clad walls with precious polished steel display cases, hosting the men’s leather goods and accessories collections. The area dedicated to the ready-to-wear and footwear collections is defined by ebony floorboards and walls, ‘pony skin carpeting’ and coloured ostrich leather sofas.

    Prada Bangkok EmQuartier 415-5

    Additional furnishings, such as polished steel display units and counters with drawers covered in coloured saffiano leather, complete the setting.

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  • World-class EmQuartier Bangkok unveiled

    World-class EmQuartier Bangkok unveiled

    Thailand’s The Mall Group has budgeted a massive US$15 million to launch its premium EM District.

    The first stage is the unveiling of The EmQuartier which it says will position Sukhumvit as “a world-class fashion destination”.

    In collaboration with more than 400 world-class brands and leading Thai brands, a fashion event with more than 200 models – Fashion Extraordinaire – showcased “groundbreaking fashion and urban lifestyle in a stunning new shopping complex”.To mark the shopping experience, prizes worth over 30 million baht will be up for grabs.

    Management of The Mall Group and The Emporium Group led by Supaluck Umpujh, Krissada Umpujh, Paibul Kanokwattanawan, and Kreignsak Tantiphipop, along with business partners, retailers, business owners, executive-level managers, celebrities and local socialites joined the festivities.

    Supaluck Umpujh, vice chairwoman of The Mall Group and chairman of The Emporium Group said a budget of 500 million baht ($15 million) has been allocated to celebrating The EM District’s opening, designed to provide Bangkok with “a stunning experience”.

    EmQuartier Thailand

    The four-month-long celebration which started on March 27 will run until July 31 and is divided into three concepts for three periods, starting with Fashion Extraordinaire, Dining Extraordinaire, and ending with World Extraordinaire.

    For Fashion Extraordinaire, The EM District collaborated with labels including super brands, world-class brands and leading Thai brands to establish itself as the ultimate fashion centre. Brands including Louis Vuitton, Chanel, Dior, Prada, Cartier, Dolce & Gabbana, Celine, Fendi, Gucci, Valentino, Chloe, Loewe, Miu Miu, Salvatore Ferragamo, Burberry, Emporio Armani, Club 21 and many more.

    As a fashion centre, The EmQuartier is home to many leading brands. The Q Stadium is a concept store with trendy clothes and accessories that were carefully selected from around the world. Over 4000 sqm, the urban-wear multi-label World-class fashion centre store’s design concept is ‘the urban playground’ to cater to the city lifestyle of those with sophisticated style.

    More than 50 brands at Q Stadium include Adidas Neo, The Adjective, Carnival, Fly London, Leisure Project Store, Penfield, Superdry, Travel Fox and Vanquish.

    Qurator is the ultimate Thai designer showcase, housing more than 60 leading Thai designer brands on a 6000 sqm space. There are items by established and up-and-coming Thai designers, “so Qurator is not just a store, but also an incubator of ideas and creativity for the Thai fashion industry,” said the company in a statement. New collections are showcased at Qurator for the first time.

    EmQuartier Thailand 2

    The Atelier on G floor, Emporium Department Store was unveiled last December, and is a multi-fashion brand store with leading fashion brands from around the world coveted by fashionistas.

    And Another Story is a new concept store with a variety of products designed by designers from around the world. These products are unique and affordable. There are 160 popular brands from around the world, of which 70 are exclusive brands from abroad and 30 make up a special collection of Thai brands. On a 900 sqm at A building, The EmQuartier, Another Story is divided into six zones.

    Customers can design their own one-of-a-kind stationery to take home at the Stationery zone. The Yellow Korner zone is a gallery filled with work of artists from around the world. The Home & Décor zone offers a variety of home and décor products in many styles. Beach & Resort wear zone offers day looks clothes for mix and match. The Café Zone offers a relaxing city type café, while the Workshop Zone is for people wishing to create unique items.

    The EmQuartier is Bangkok’s newest and most comprehensive centre of food, including ingredients, prepared meals and restaurants and includes the Gourmet Market supermarket which carries a variety of products from around the globe. On an 8000 sqm space, the Gourmet Market has more than 40,000 products, with additional products from Asia and Europe. Snacks, ingredients, fruits and fresh food are sourced from around the world.

    Quartier Food Hall at The EmQuartier features a wide array of international cuisines, making it the one-stop shop food hall in Sukhumvit with Thai, Chinese, Japanese, Korean, Singaporean, Taiwanese, Australian, American and New Zealand food available on a 7000 sqm space that includes restaurants, a food court, and take-home shops.

    A Shopping Extraordinaire promotion offers prizes worth more than 30 million baht. For every 2000 baht spent, shoppers receive a coupon for a chance to win one of four amazing prizes: Park 24 condominium, Porsche Macan, Mercedes-Benz CLS, and Veranda Residence Pattaya condominium. There are other prizes as well, all of which are available when meeting shopping terms until July 31, 2015.

    EmQuartier Thailand 3

    The EM District features a range of Premier Collections in partnership with international and local brands. Here is the full list:

    • Louis Vuitton: Special collection ‘Monogram Rouge Noir’ by Nicolas Ghesquiere.
    • Cartier: ‘Cartier Tradition’ collection with piece carefully selected from around the world.
    • Bvlgari: High Jewelry collection extraordinary for celebrating launch The EM District.
    • Dolce & Gabbana: Special collection with exclusive Runway Pieces.
    • Saint Laurent: Exclusive Spring Summer Collection and precious skin bag limited quantity.
    • Valentino: First flagship store that offers a full range men and women collection, also the VIP lounge.
    • Céline: The first and only new concept boutique in Thailand with Ready-to-wear collection from runway.
    • Loewe: Spanish leather goods brand presents runway collection by Jonathan Anderson.
    • Jimmy Choo: The first and only in the world ‘Candy Clutch – Bangkok’ limited edition and men collections boutique in Thailand.
    • Chloe: ‘Drew’ in limited edition Gold/Nude, Exclusive piece ordered for The EM District opening.
    • Proenza Schouler: ‘PS1 Tiny Woodblock’ exclusive collection
    • Paul Smith: T-Shirt ‘Bangkok Edition’ Exclusively by Sir Paul Smith.
    • DVF: Jewellery launch collection inspired by the chic bohemian.
    • Issey Miyake Bao Bao: Japanese fashion brand with limited edition bag collection.
    • MCM: The first boutique in Thailand and special collection “MCM Ekocycle Project”, a collaboration between Will-i-am and Coca-Cola.
    • Coach: “Coach Swagger” patchwork special collection.
    • A Bathing Ape: The first boutique in Thailand and special Baby Milo x Hello Kitty collection.
    • Veilebrequin: Swimming trunks made of 24K gold.
    • Sephora: Special eye shadow collection from a collaboration with well-known jewelry designer Shourouk.
    • Qurator: Special designs, available exclusively at The EmQuartier by Thai designers from over 60 brands.EmQuartier Thailand 4
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  • Fitness First Thailand to expand

    Fitness First Thailand to expand

    The UK-based chain operates 27 gyms, or ‘fitness clubs’ in Thailand already, part of a broad international network.

    The new gyms will be opened in at Crystal SB mall on Ratchaphruek Rd, AIA Capital Center, CentralPlaza Rama 2 and Crystal Park.

    In an interview with the Bangkok Post newspaper, Fitness First Thailand MD Mark Buchanan said the company would invest 1 billion baht (US$30.8 million) in opening the new stores and in developing a new digital communication tool to improve engagement with its membership base.

    He said the fitness industry was showing positive signs of growth in a subdued Thai economy.

    “Health-related businesses still have huge room to grow, because Thais are more health-conscious,” he said.

    Fitness First Thailand’s turnover grew by about 10 per cent in 2014 and it now has 66,000 members across Thailand.

    The Bangkok Post reports the the Thai fitness industry is worth US$155 million annually, with 200,000 people belonging to 480 gym operators across the nation.

  • Major rebuild for Siam Discovery

    Major rebuild for Siam Discovery

    Thai mall developer Siam Piwat is planning a 4 billion THB (US$125 million) rebuild of its downtown Bangkok Siam Discovery shopping mall.

    Siam Piwat, which owns the adjacent Siam Square and Siam Paragon malls, says it is planning a total renewal for both the center’s interior and exterior. When the result is unveiled to the public in early 2016, the centre’s theme will be “Breaking All The Rules”.

    The centre will host a ‘groundbreaking sale” from April 23 to May 5 before it closes down for the refurbishment.

    When it reopens, Siam Piwat promises “a first-time phenomenon with a number of original ideas never before seen in Thailand.”

    Siam Piwat spokesperson Siriphen Intuputi said the 4 billion THB investment is additional to the five year, 55 billion investment announced last year covering new properties and refurbishments.

    Mrs. Siriphen Intuputi, senior executive for Marketing and Public Relations, Siam Piwat Co., Ltd 415

    The 18 month old centre has always struggled in the shadows of its neighbours, Siam Centre, Bangkok’s oldest modern day shopping centre, and the massive Siam Paragon which, when it opened, was Thailand’s largest shopping centre. Siam Centre reopened in 2013 after a comprehensive renovation which has drawn praise from retail experts and designers and been an unequivocal trading success.

    “The success of our renovation of Siam Center two years ago where we received amazingly good feedback from tenants and visitors made the management and staff of Siam Piwat confident in the company’s approach to maintaining its lead in introducing innovations to the retail industry,” the company said in a statement.

    “So the company decided to give [Siam Discovery] a total renewal in order to bring new experiences of the era to Thai shoppers and international visitors who will come to Thailand in great numbers following the creation of the ASEAN Economic Community (AEC).”

    Siam Discovery 2-415

    Observed Siriphen: “We believe that after the AEC takes effect, Thailand’s retail industry will grow by more than 25 per cent. There is a lot of new investment in the retail sector in anticipation of future economic growth. This includes Siam Piwat’s planned investment during 2015 – 2019, with the renewal construction of Siam Discovery a part of the plan.”

    During the course of the rebuild, the entrance to Madame Tussauds Bangkok will be changed to  within Siam Tower. Well-known brands with stores inside Siam Discovery have been given temporary space within Siam Center and Siam Paragon..

    “Siam Piwat has drawn a detailed plan for the total renewal of Siam Discovery and we are confident that when the new Siam Discovery opens, it will be an unprecedented phenomenon in the retail industry with many original and trendy ideas.  It will be the talk of the town just like when the new Siam Center was unveiled,” said Siriphen.

    She said details of the unique new concept will be revealed later.

    Siam Discovery, Thailand’s first lifestyle shopping mall 415

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  • Tesco Lotus slashes prices

    Tesco Lotus slashes prices

    The Thai operator of Tesco Lotus hypermarket chain is cutting the prices of essential fresh foods by 10-50 percent for six weeks to revive consumer spending.

    Prices of more than 100 fresh food items including meat, seafood, vegetables, fruit and eggs are being reduced by up to half to help consumers during the difficult economic situation.

    The campaign began on Thursday at Tesco Lotus hypermarkets nationwide and will run for six weeks.

  • Lazada sees healthy online retail growth

    Lazada sees healthy online retail growth

    Thailand’s online retail market is expected to grow by up to eight times in the coming years, the same pace as China’s.

    The proliferation of inexpensive mobile devices and the growing number of internet users will be the main contributors.

    Riccardo Basile, chief executive of online shopping mall Lazada Thailand, said the local online retail market excluding food and travel would account for 1 percent to 1.5 percent of the country’s retail market this year.

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  • Charlotte Olympia Thailand launches

    Charlotte Olympia Thailand launches

    Exclusive UK footwear designer Charlotte Olympia has opened her first store in Thailand, the second Asia market in its steadily growing international footprint. Charlotte Olympia plans to open four boutiques this year, the others in Las Vegas, South Coast Plaza in southern California and a second in London.

    “I’m so excited to be opening four new Charlotte Olympia stores this year. Our expanding global retail footprint marks a significant milestone in the development and growth of the brand,” said Charlotte Olympia Dellal, CEO and creative director, in a statement.

    “I’m delighted to be able to showcase my collections in environments which distinguish our offering.”

    Charlotte Olympia Bangkok 315

    The Bangkok store is on the ground floor of the Emporium shopping centre on Bangkok’s Sukhumvit Rd.

    The distinctive stores feature a design inspired by Hollywood glamour: leopard print seating, brass panelling and mirrored walls.

    Charlotte Olympia launched her first footwear collection at London Fashion Week in February 2008 and her first boutique store followed on Maddox St, London, two years later. New York followed in 2011 and Rodeo Drive, Beverly Hills in 2013. Last year she opened three stores – in Hong Kong, Miami and Dubai.

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  • Thai beauty market booms

    Thai beauty market booms

    The Thai beauty industry is growing rapidly, fuelled by increasingly sophisticated consumers, including men.

    Sales in the lucrative luxury segment soared 24 per cent last year, aided by reductions in duty tariffs seen as a government initiative to attract more foreign shoppers.

    With 70 million potential consumers, there are many opportunities for international and domestic companies in what the organisers of ASEANbeauty 2015 trade show next month describe as “a vibrant market, which values new and innovative products”.

    ASEANbeauty 2015 expects to attract over 200 exhibiting brands from different countries and regions including Taiwan, mainland China, India, Japan, South Korea, Malaysia, Hong Kong, Singapore, the Philippines and Thailand, who will join a host of global businesses focusing on the Asia region. Many of these brands will take the opportunity to launch new products and innovations during the event.

    Held at the Bangkok International Trade & Exhibition Centre (BITEC) in Bangkok, Thailand, ASEANbeauty 2015 will run from April 8 to 10.

    On the afternoon of April 8, a panel discussion Thailand is Ready for The ASEAN Beauty Market, with invited speakers from association and government bodies will share thoughts on how Thailand is ready for the ASEAN beauty market and how the upcoming ASEAN Economic Community will impact the ASEAN beauty industry as a whole.

    Consumers and Marketing Focus for The Cosmetics Industry in 2015 will enable industry players to stay ahead with the latest trends, with brand new market data, case studies and insights.

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  • SF aims to revolutionise community mall business in Thailand

    SF aims to revolutionise community mall business in Thailand

    Siam Future Development Plc (SF), a SET-listed community mall developer, will resume its expansion by allocating 1.5 billion baht to develop up to three new community malls in the next three years.

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