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Tag: video

  • ZTE launches Big Video 4K+ solution

    ZTE launches Big Video 4K+ solution

    ZTE has launched its Big Video 4K+ solution for the European market, which includes ZTE’s latest smart terminals and Big Video-based smart home service.

    ZTE’s Big Video 4K+ solution consists of four sub-solutions, namely fixed-mobile convergence, intelligent operation, intelligent maintenance and 4K smart terminal.

    “The market consolidation is accelerating and it is important for operators to quickly integrate their fixed network and mobile networks to offer Big Video services that can address this increasing customer need,” said Cui Liangjun, VP of ZTE.

    “ZTE’s 4K+ solution provides fixed-mobile convergence to support the convergence of fixed and mobile service platforms, content delivery networks (CDN) and multi-screen terminals.”

    The solution is designed to meet diversified customer requirements and bring users an ultimate video experience with key features including unified platform, cloudized deployment, intelligent operation and maintenance (O&M), multi-screen access and ultra-high definition.

    The ZTE Big Video 4K+ solution provides intelligent operation and intelligent maintenance based on a big data platform. With powerful data mining and analysis, management, and scalability, the solution offers customers a visualized online maintenance management (OMM) portal and end-to-end intelligent fault location to improve terminal users’ video experience.

    Meanwhile, the intelligent operation platform supports precision marketing, targeted advertising, personalized EPG, as well as providing data support for innovative digital services required by industries such as medical care, education and travel. The solution’s big data based multi-dimension user analysis and modelling capability provides reference for users when making operation-related decisions.

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  • Amdocs enhances personalized mobile video experiences

    Amdocs enhances personalized mobile video experiences

    Amdocs has made available new capabilities within the Amdocs Omni-Channel Experience solution to allow mobile service providers to connect to content and application providers (CAPs) to deliver new and creative digital services to users.

    Via integration with Google’s publicly available mobile data plan application program interface (API), the Amdocs Omni-Channel Experience solution has been initially deployed to interoperate with Google’s YouTube app, and in the future may be able to be deployed to support other Google services and CAPs who are using the same API.

    The interoperability of the Amdocs solution with YouTube’s mobile app allows improved in-app data transparency and data transactions. YouTube will be able to offer customers the ability to view YouTube videos offline at reduced rates during off-peak hours, thereby allowing service providers to shift traffic from peak hours to times when their network is underused, providing dynamic pricing opportunities and ensuring better viewing quality.

    Data balance and rate information will be provided by the Amdocs Omni-Channel Experience solution, enabling service providers to present this information in a consistent way across different customer touch points, including YouTube’s mobile app.

    “Working together with Google, we are offering service providers innovative ways to cater to the digital lifestyle of today’s Generation C consumers and power their businesses with new, digitally-enabled capabilities, building customer trust through data transparency and increasing business value through network traffic optimization,” said Chris Williams, head of global marketing at Amdocs.

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  • Adobe designs new video measurement model

    Adobe designs new video measurement model

    Adobe has launched a new video analytics offering that promises to provide marketers with new and improved measurement for both content and ads.

    “As video measurement grows increasingly important for marketers to drive major decisions, the significance of these metrics comes into focus daily,” said Chris Wareham, the senior director of product management at Adobe in a blog entry.

    “The ability to obtain data such as time spent, ad performance, device, geography, bounce rates, impressions, and more is now a crucial piece of the pie.”

    New video measurement model

    A key update would be the measuring of video engagement with substantially greater granularity than in the past. This is done by sending “heartbeats” packets every 10 seconds during a video playback or during a live event.

    On top of the initial start server call that Adobe Analytics receives whenever a video is played, a new processing layer will now aggregate all heartbeats until the viewer ends the session – either by completing the video, closing the browser, or switching to a new video. This data is then transmitted as part of a final server call to complete the playback data set.

    “The 10-second heartbeat measurement eliminates the blind spot and offers a much more thorough view of how content is being consumed,” explained Wareham. “By analyzing video streams, rather than just starts and stops, brands can gain a more complete picture of how content is being consumed.”

    A move away from simple monitoring milestones that is based solely on server calls means that stream can not only provide standardization across basic video performance metrics, but is also able to provide deeper insights into media consumption, said Wareham.

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  • Millennials to Decide Future of TV in Indonesia

    Millennials to Decide Future of TV in Indonesia

    As of 2016, according to the Central Statistics Agency’s estimations, Indonesian millennials — born between the 1980s and early 2000s — make up about 41 percent of the 258.8 million population.

    “The future will be in OTT and many want to capture this market. The number of millennials is going to be big in Indonesia and infrastructure is now being prepared. The government has rolled out 4G and smartphone prices are getting lower each year,” Greeny said.

    Genflix offers its customers thousands of videos, Japanese cartoons and other exclusive content. Genflix currently has three million subscribers, 60 percent of whom are paying customers. Most of them access the service via their smartphones.

    The catch

    Hendy Lim from the Redemption Entertainment said this is the moment for the local talents and content creators as the content-hungry OTT services will keep on coming to tap into the growing Indonesian middle-class. But there is a catch.

    Hendy, who has just left his position as the vice president of the media company MNC Group, said the OTT services need to compete with the deep-pocketed free-to-air televisions.

    “These free-to-airs can pay up to $30,000 per episode. I can’t tell the exact number, but I think [the OTT] can pay only 5 percent of it,” he said, adding that free-to-air revenues are high because many people still watch television.

    The on-demand services will also have to face uncertain regulations with regard to corporate establishment, taxes and censorship.

    Communications and Information Technology Minister Rudiantara promised that this year the government will produce a regulation governing the OTT services. The regulation will take into account the international tax treaty and censorship measures similar to those applied for televisions.

    Desmond Poon, chief technology officer of the listed internet service provider Link Net, said during the summit that censorship as such is against the idea of the internet.

    Despite the challenges posed by censorship and the not yet fully available broadband connectivity, especially in the easternmost part of the country, Poon remains optimistic the OTT business will continue to grow.

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  • Video to account for 75% of 4G traffic by 2020

    Video to account for 75% of 4G traffic by 2020

    By 2020, mobile video usage will have increased to about 75% of total 4G traffic, from 15% in 2016, according to Huawei and Ovum.

    A paper from the companies predicts that 4K UHD video, social media video, mobile video, VR/AR applications, 5G/FTTx network penetration will be among the driving forces of increased video usage.

    Also contributing will be the latest IT technology trends, including cloud computing, bid data and Telco OS.

    Enterprise video is also becoming a major factor of this growing video trend. On top of existing incumbent provided video services such as training, meetings with clients and remote medical services, a series of new video conferencing tools is being broadly deployed in various industries.

    Video conferencing is quickly shaping the strategic infrastructure business of telcos. Major players are exploring new ways to implement successful strategies for enterprise video, striving to be the leaders in the field amidst the video business transformation opportunities.

    Important steps to success

    Since big video has already been identified as a strategic imperative, the paper points out that IPTV, SVOD and the broad application of video services will influence how telcos build their big video business strategies. Three important steps to success are:

    First, telcos will need to fully capitalize on the opportunities offered by targeted bundled services: identify individual, family and enterprise groups as the three major markets into which telcos should provide target-oriented and innovative bundled services, such as aggregated online or mobile video services and TV entertainment offerings.

    Second, telcos should strive to ensure customer loyalty and retention by exploring new video business monetization models from simply paying for services to paying for a differentiated, high-quality video user experience.

    Third, yet as important, telcos should attempt to drive integration across the entire video industry ecosystem to maximize the market opportunities for all participants in the video distribution value chain.

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  • Singtel Group cues video tilt for regions

    Singtel Group cues video tilt for regions

    Singtel Group has launched “The 5-Min Video Challenge” a joint initiative by associates within the group, comprising Singtel, Optus, AIS, Airtel, Globe and Telkomsel.

    Winning content will be distributed and made accessible to over 600 million customers across the group.

    The short five-minute format is ideal for audiences accustomed to viewing content on mobile devices.

    “A pan-regional competition makes a lot of sense as the power of content is its ability to transcend geographical and language barriers,” said Mark Chong, CEO, International, at Singtel. “Our customers will be able to enjoy access to a rich variety of original content created by the most talented content-makers from the region.”

    The competition will be conducted at two levels – local and regional. Each associate will first invite aspiring or experienced local filmmakers to submit five-minute entries based on the theme “Connecting Lives”.

    The entries will be judged on criteria such as originality of content, storytelling and cinematography. Winning entries from the respective associates’ markets will then be judged at a regional level.

    The grand winner and runner-up will be announced at the grand finals, which will be held in Bangkok, on November 21. Cash prizes of $30,000 and $15,000 will be awarded to the grand winner and runner-up respectively.

    The regional winners will also get the opportunity to promote their videos on each associate’s mobile and video platforms to customers in the group’s markets across Asia, Africa and Australia.

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  • Netflix teams with Globe in the Philippines

    Netflix teams with Globe in the Philippines

    Netflix has entered into a partnership with Globe Telecom, to provide access to viewers the Philippine telco’s mobile or broadband service.

    Globe customers will be able to subscribe to Netflix through Globe, and enjoy its content anytime, anywhere, on nearly any internet-connect screen, while conveniently charging the monthly subscription to their Globe mobile or broadband accounts.

    “The Filipino’s swift adaption to the digital lifestyle and our shift to smartphones also changed the way we enjoy entertainment,” said Globe chief commercial officer Albert de Larrazabal.

    “Our partnership with Netflix gives us this extensive library that will allow us to give our customers their much-awaited TV and movie titles whether they are at home or on-the-go,” said Larrazabal.

    Tony Zameczkowski, Netflix VP of business development in Asia Pacific, said Netflix content is now available to over 81 million members in 190 countries.

    “Our partnership with Globe brings us closer to consumers who love entertainment and enables us to connect even more Filipinos to our top-quality Netflix original shows and movies like Marvel’s Daredevil, Orange is The New Black, Narcos and many more,” said Zameczkowski.

    Netflix will also soon be available to customers on Globe’s new customized Broadband plans. Customers can now mix and match their preferred internet speeds that can be bundled with access to  content and entertainment devices ranging from smart HD TVs, speakers, streaming devices, gaming consoles and even security cameras.

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  • IP traffic set to nearly triple over next five years

    IP traffic set to nearly triple over next five years

    Global IP traffic is on track to nearly triple over the next five years as more than a billion new internet users come online, according to Cisco’s latest Visual Networking Index.

    IP traffic is forecast to grow at a CAGR of 22% over the period of 2015 to 2020 to reach 194.4 exabytes per month, Cisco said

    APAC will account for more than a third of global IP traffic in 2020, the study predicts. Total traffic in the region is expected to grow at a 22% CAGR to 67.8 exabytes per month.

    By 2020, the company predicts that there will be around 4.1 billion internet users worldwide, up from 3 billion in 2015. Smartphone traffic accounted for 47% of total global IP traffic in 2015, and is expected to grow to account for a wide majority (71%) by 2020.

    Due in part to the rapid growth of the IoT, global IP networks are expected to support up to 10 billion new devices and connections over the five-year forecast period, bringing the total up to 26.3 billion, or 3.4 devices and connections per capita.

    Internet video will continue to dominate traffic, accounting for 79% of global internet traffic by 2020, up from 63% in 2015. Global networks will relay the equivalent of one million video minutes per second, Cisco predicts. HD and ultra HD video will make up 82% of internet video traffic.

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  • Imposium launches cloud-based ad platform

    Imposium launches cloud-based ad platform

    Imposium has launched a platform that provides marketers, advertisers, media planners, buyers, and creative directors to harness personalized, dynamic, contextualized video.

    The eponymous platform is a real-time video ad generator that promises to deliver algorithmic video for commercials and entertainment with a highly personalized, one-to-one viewer experience.

    The platform analyzes existing customer profiles and behavior data then dynamically generates relevant, personalized ads on the fly. These ads are then delivered in the form of a data-driven “video story” that features your product, brand, or narrative using Imposium’s proven backend technology.

    As a cloud-based dynamic platform, Imposium’s delivery of ads works inside browsers or mobile apps, and even on-site for experiential installments. It uses both context and relevance to deliver the most optimized advertising experience possible to audiences.

    These personalized ads allow marketers to hyper-target prospects by things like geography, social profiles, interests, or relevant real life events. These elements allow Imposium to generate highly informed, pre-educated candidates that result in greater conversions and sales.

    “With this type of contextual marketing, we connect brands and storytellers with target demographics like never before,” said Jason Nickel, president of Imposium.

    “In a world dominated by video marketing, Imposium enables online and experiential video campaigns to be very personal, with a format that uses elements made for many, but appears to be produced just for you,” said Nickel.

  • Brightcove unveils product enhancements

    Brightcove unveils product enhancements

    Brightcove unveiled a series of product enhancements and technology innovations for its video platform and gave a sneak peek of its upcoming roadmap for the remainder of the year at its annual conference, PLAY 2016.

    The following products and enhancements were announced. First, the turnkey OTT solution for media companies and content owners — OTT Flow — which enables customers to rapidly deploy high-quality, direct-to-consumer, live and on-demand video services across platforms with no up front development costs.

    Second, Zencoder UHD Support now provides media companies with the ability to deliver 4K UHD content to devices of all types by adding support for UHD features.

    Third, Brightcove Audience has added a Salesforce integration that alerts sales teams about the viewership behavior of  individual prospects and customers. It also now enhances marketers’ ability to drive conversion and ROI from their video marketing initiatives by delivering new custom forms with call-to-action capabilities.

    Fourth, Brightcove customers can now easily provide their viewers with personalized programming to grow audiences and increase engagement through a new partnership between Brightcove and IRIS.TV.

    Fifth, the Brightcove Player now features support for 360 video. The feature is available now in beta for desktop browsers including Chrome, Firefox, Edge, and IE 11/Windows 8.1.

    And sixth, media companies can now expand their content libraries and create incremental revenue streams through a new content marketplace integrated into Video Cloud.

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  • Yooya exceeds 4b views

    Yooya exceeds 4b views

    Yooya said it has achieved over four billion lifetime views, with more than 2.75 billion added in the last seven months, driven by a combination of an increasing number of distribution partners and a growing stream of compelling new content.

    This development coincides with Yooya securing $3 million at a post-money valuation of $13 million in its Series Seed financing round.

    FastForward Innovations led the latest investment round, with previous investor Dream Incubator of Tokyo also joining the round.

    Yooya has been instrumental in helping content producers monetize China’s fragmented online video market by providing a single platform for content distribution, rights management, and advertising solutions.

    Yooya brings together many key components essential to the equation, including licensing at scale, automated ad sales, consolidated data and analytics, and simplified content distribution.

    For advertisers looking to tap into the large-scale engagement online video in China offers, Yooya provides a single point of contact to access distribution across all major video platforms and access to hundreds of channels, covering key advertising demographics and interest categories.

    “This growth means that finally there is a viable managed platform on which to build better monetization and more effective video-based advertising,” said Yooya CEO Rick Myers.

    Currently with over 200 million network views on average per month, Yooya predicts it will hit more than 800 million video views per month before the end of 2016, representing month-on-month growth of 40%.

  • Telkom Indonesia Blocking Netflix For Pornographic Content

    Telkom Indonesia Blocking Netflix For Pornographic Content

    At CES earlier in the month, Netflix CEO Reed Hastings announced that the popular streaming service was being made available in over 130 countries around the world – essentially in every country except China. The Wall Street Journal said the block came “after concluding that Netflix didn’t have a permit to operate as a content provider in Indonesia”. Either way, the situation has brought forth more questions about how the company will regulate content provided by Netflix.

    News of the service’s entry was quickly embraced by social media by Indonesia’s young and urban population who were familiar with the service due to pop culture references, as well as Netflix’s award-winning productions.

    Netflix has indicated that it is willing to adhere to Indonesia’s laws and regulations, but it believes that it doesn’t have to follow the same procedures as cable networks.

    Be that as it may, it’s hard to imagine that the decision wasn’t also influenced by a desire to protect the company’s own business interests. Uber argued that it does not own any vehicles, but eventually said it will set up a subsidiary to better comply with local regulations.

    Regardless, many worry that Telkom’s move suggests that a blanket ban on Netflix is imminent.

    Some Telkom competitors were capitalising on the ban Thursday, promoting their Netflix packages in a bid to lure Telkom customers angered by the move. The ministry now monitors websites and blocks content on a case-by-case basis.

    Arif Prabowo, Telkom’s vice president for corporate communications said in a statement that Netflix needed to adjust to Indonesia’s regulations-namely a 2009 film law. With technological advancement comes both increased access to tools such as virtual private networks, and the debate on censorship.

    On the other hand, Netflix is also posing a threat to Telkom’s pay TV business, which is jointly operated with an Indonesian conglomerate.

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  • Brands urged to adopt online video to reach customers

    Brands urged to adopt online video to reach customers

    Online video is predicted to be the next big thing in online communication tools to promote brands, thanks to the high penetration of budget smartphones and on-the-go lifestyles.

    Arpapat Boonrod, managing director of global media research company TNS Thailand, said digital media dominated the lifestyle of Thai people. They spend an average of 4.2 hours a day on online media, far surpassing the 2.6 hours spent on traditional TV screens.

    To cope with the rapid change of media consumption in Thailand, collaboration between traditional and new media is the best way for brands to communicate with target customers, she said. Brands should create online videos on a customised basis, adopt a multi-screen tactic and an on-the-go approach to create an effective strategy.

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